{"success":true,"data":{"pressRelease":{"id":"103908","rtpr_id":"nPn5tLq5Da","ticker":"PEG","exchange":"NYSE","all_tickers":["PEG"],"title":"Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on Sesame Street Special","author":"PR Newswire","published_at":"2026-07-30T14:00:23.160Z","article_body":"Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on Sesame Street Special\n\nPR Newswire\n\nNEW YORK, July 30, 2026\n\nNew Special Features Celebrities Post Malone and Michelle Buteau\n\nNEW YORK, July 30, 2026 /PRNewswire/ -- As extreme weather events grow more\nfrequent and intense, Sesame Workshop today announced the launch of its new\ninitiative to help children, families, and communities prepare for, cope with,\nand recover from extreme weather like hurricanes, floods, and wildfires. With\nfunding from long-time partner PSEG Foundation, the initiative debuts with a\nnew storm‑themed Sesame Street special premiering on Netflix and PBS KIDS\non Monday, August 3, and on YouTube in September, along with View-and-Do\nactivities and trusted educational resources to help families navigate\nwhatever weather comes their way.\n\nA Brand New Special with Celebrity Guests\n\nIn the Storm on Sesame Street\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2954613667&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D8cSkm_v5sgs&a=Storm+on+Sesame+Street)\n special, Elmo and his friends work together to get ready for a big storm,\nlearning how to be prepared, have courage, and calm their bodies and minds\nwhen things feel scary. After the storm passes, Sesame Street looks different,\nand everyone pitches in to help their neighbors rebuild their homes. With the\nhelp of the neighborhood, including celebrity guests Post Malone and Michelle\nButeau, Elmo and Abby set out to make a difference, and discover that small\nacts of kindness, and support from friends, can make the biggest difference of\nall.\n\nStorm on Sesame Street builds on the legacy and impact of the iconic Sesame\nStreet Gets Through a Storm, which premiered in 2001 on PBS KIDS and re-aired\nin the aftermath of Hurricane Katrina (2005) and Superstorm Sandy (2012). In\nthis special episode, Big Bird's nest was destroyed in a hurricane, and the\ncommunity came together to help rebuild it.\n\nAddressing a Growing Need\n\nExtreme weather is affecting more families than ever. Children born in 2020\nare projected to experience up to seven times more extreme weather events than\nthose born in 1960, and one in five Americans has had to evacuate their home\ndue to these events. In a national survey, two in three parents (64%) reported\nexperiencing one or more extreme weather events in the past two years. Such\nweather events can lead to displacement, home damage, increased utility bills,\nnegative health impacts, and less time outside. It often leads to disruptions\nin school and childcare. Among parents who experienced extreme weather, the\nmajority (78%) worried about the impact on their children.\n\n\"Extreme weather is now a reality for many families, and young children need\nsupport they can understand and trust,\" said Joseph Giraldi, Chief Operating\nOfficer, Sesame Workshop. \"With our Extreme Weather response initiative, we're\nusing the power of Sesame Street to help children prepare for what's ahead,\ncope with big emotions during moments of disruption, and begin to recover\nafterward. From our new storm special to year‑round resources and community\noutreach, this initiative reflects our commitment to showing up for children\nand families when they need it most.\"\n\nSesame Workshop's Extreme Weather response initiative builds on the lessons in\nthe special and will provide research-based resources to support families\nbefore, during, and after extreme weather events. The content, featuring\nSesame Street friends, will help children understand what's happening around\nthem, manage big feelings, and take simple, empowering steps to stay safe like\nnoticing helpers and being one, too.\n\nResources That Extend Beyond the Screen\n\nNew free resources in English and Spanish—available to parents, caregivers,\nand providers at sesame.org/emergencies—will include:\n\n * New Digital Content: Sesame Street videos with beloved characters\noffering timely advice and comfort.\n * Refreshed Family Guides: Updated Let's Get Ready and Here for Each Other\nguides to reflect changes in extreme weather intensity and frequency.\n * Shareable Activities: New printables and articles that support children and\nfamilies' overall well-being connected to environmental stressors, such as\nheat or air quality.\n * A New Storybook: A printed and digital storybook, available later this fall,\nto help children find words for goodbye and healing when the things they love\nare lost.\n * Sesame Care Kits: Child‑friendly \"go‑bags\" with familiar friends like Elmo\nand Abby that include comfort items and everyday essentials such as backpacks,\nblankets, and toothbrushes to support families during evacuations and periods\nof displacement.\nWith generous support from Ford Motor Company and Amazon, Sesame Workshop is\nfurther extending the resources and care kits through community outreach\nactivities with partner networks.\n\nSesame Workshop will collaborate with PBS stations and national implementation\npartners including Catholic Charities USA, Project:Camp, Team Rubicon and\nothers, to engage with families through community preparedness and relief\nevents at libraries, community centers, recovery shelters, or rebuilding\nsites. Featuring costumed character appearances and the distribution of\npreparedness materials and care kits, the events will bring reassurance and\nsupport to children and caregivers.\n\nThe Extreme Weather response initiative is part of Sesame Workshop's broader\nmission to help children everywhere grow smarter, stronger, and kinder.\n\nHigh-resolution visual assets available HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=701815140&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1msK5Tv2S_rCiyF0y9fLuy-0Bxw38XYHU%3Fusp%3Dsharing&a=HERE)\n.\n\nAbout Sesame Workshop\nSesame Workshop is the global nonprofit behind Sesame Street and so much\nmore. For over 50 years, we have worked at the intersection of education,\nmedia, and research, creating joyful experiences that enrich minds and expand\nhearts, all in service of empowering each generation to build a better world.\nOur beloved characters, iconic shows, outreach in communities, and more bring\nplayful early learning to families in more than 190 countries and advance our\nmission to help children everywhere grow smarter, stronger, and kinder. Learn\nmore at www.sesame.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2995454458&u=https%3A%2F%2Fwww.sesameworkshop.org%2F&a=www.sesame.org)\n and follow Sesame Workshop on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2863498483&u=https%3A%2F%2Fwww.instagram.com%2Fsesameworkshop%2F%3Fhl%3Den&a=Instagram)\n, TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=962869883&u=https%3A%2F%2Fwww.tiktok.com%2F%40sesamestreet%3Fis_from_webapp%3D1%26sender_device%3Dpc&a=TikTok)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2546661503&u=https%3A%2F%2Fwww.facebook.com%2FSesameWorkshop%2F&a=Facebook)\n, Threads\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2112006338&u=https%3A%2F%2Fwww.threads.com%2F%40sesamestreet&a=Threads)\n, and X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=801508548&u=https%3A%2F%2Ftwitter.com%2FSesameWorkshop%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&a=X)\n.\n\nAbout PSEG Foundation\nThe PSEG Foundation, a separate 501(c)(3), that is supported and fully funded\nby Public Service Enterprise Group (PSEG) (NYSE:PEG), prioritizes investments\nin promoting community well-being, environmental sustainability and economic\nempowerment.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/sesame-workshop-launches-new-initiative-to-help-children-and-families-prepare-for-and-recover-from-extreme-weather-beginning-with-storm-on-sesame-street-special-302838517.html\n(https://www.prnewswire.com/news-releases/sesame-workshop-launches-new-initiative-to-help-children-and-families-prepare-for-and-recover-from-extreme-weather-beginning-with-storm-on-sesame-street-special-302838517.html)\n\nSOURCE Sesame Workshop\n\n\n\npress@sesame.org\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1837441/Sesame-Workshop-Logo.jpg?id=OA2800405\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn5tLq5Da","title":"Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on Sesame Street Special","author":"PR Newswire","ticker":"PEG","created":"2026-07-30T14:00:23.160Z","tickers":["PEG"],"exchange":"NYSE","article_body":"Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on Sesame Street Special\n\nPR Newswire\n\nNEW YORK, July 30, 2026\n\nNew Special Features Celebrities Post Malone and Michelle Buteau\n\nNEW YORK, July 30, 2026 /PRNewswire/ -- As extreme weather events grow more\nfrequent and intense, Sesame Workshop today announced the launch of its new\ninitiative to help children, families, and communities prepare for, cope with,\nand recover from extreme weather like hurricanes, floods, and wildfires. With\nfunding from long-time partner PSEG Foundation, the initiative debuts with a\nnew storm‑themed Sesame Street special premiering on Netflix and PBS KIDS\non Monday, August 3, and on YouTube in September, along with View-and-Do\nactivities and trusted educational resources to help families navigate\nwhatever weather comes their way.\n\nA Brand New Special with Celebrity Guests\n\nIn the Storm on Sesame Street\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2954613667&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D8cSkm_v5sgs&a=Storm+on+Sesame+Street)\n special, Elmo and his friends work together to get ready for a big storm,\nlearning how to be prepared, have courage, and calm their bodies and minds\nwhen things feel scary. After the storm passes, Sesame Street looks different,\nand everyone pitches in to help their neighbors rebuild their homes. With the\nhelp of the neighborhood, including celebrity guests Post Malone and Michelle\nButeau, Elmo and Abby set out to make a difference, and discover that small\nacts of kindness, and support from friends, can make the biggest difference of\nall.\n\nStorm on Sesame Street builds on the legacy and impact of the iconic Sesame\nStreet Gets Through a Storm, which premiered in 2001 on PBS KIDS and re-aired\nin the aftermath of Hurricane Katrina (2005) and Superstorm Sandy (2012). In\nthis special episode, Big Bird's nest was destroyed in a hurricane, and the\ncommunity came together to help rebuild it.\n\nAddressing a Growing Need\n\nExtreme weather is affecting more families than ever. Children born in 2020\nare projected to experience up to seven times more extreme weather events than\nthose born in 1960, and one in five Americans has had to evacuate their home\ndue to these events. In a national survey, two in three parents (64%) reported\nexperiencing one or more extreme weather events in the past two years. Such\nweather events can lead to displacement, home damage, increased utility bills,\nnegative health impacts, and less time outside. It often leads to disruptions\nin school and childcare. Among parents who experienced extreme weather, the\nmajority (78%) worried about the impact on their children.\n\n\"Extreme weather is now a reality for many families, and young children need\nsupport they can understand and trust,\" said Joseph Giraldi, Chief Operating\nOfficer, Sesame Workshop. \"With our Extreme Weather response initiative, we're\nusing the power of Sesame Street to help children prepare for what's ahead,\ncope with big emotions during moments of disruption, and begin to recover\nafterward. From our new storm special to year‑round resources and community\noutreach, this initiative reflects our commitment to showing up for children\nand families when they need it most.\"\n\nSesame Workshop's Extreme Weather response initiative builds on the lessons in\nthe special and will provide research-based resources to support families\nbefore, during, and after extreme weather events. The content, featuring\nSesame Street friends, will help children understand what's happening around\nthem, manage big feelings, and take simple, empowering steps to stay safe like\nnoticing helpers and being one, too.\n\nResources That Extend Beyond the Screen\n\nNew free resources in English and Spanish—available to parents, caregivers,\nand providers at sesame.org/emergencies—will include:\n\n * New Digital Content: Sesame Street videos with beloved characters\noffering timely advice and comfort.\n * Refreshed Family Guides: Updated Let's Get Ready and Here for Each Other\nguides to reflect changes in extreme weather intensity and frequency.\n * Shareable Activities: New printables and articles that support children and\nfamilies' overall well-being connected to environmental stressors, such as\nheat or air quality.\n * A New Storybook: A printed and digital storybook, available later this fall,\nto help children find words for goodbye and healing when the things they love\nare lost.\n * Sesame Care Kits: Child‑friendly \"go‑bags\" with familiar friends like Elmo\nand Abby that include comfort items and everyday essentials such as backpacks,\nblankets, and toothbrushes to support families during evacuations and periods\nof displacement.\nWith generous support from Ford Motor Company and Amazon, Sesame Workshop is\nfurther extending the resources and care kits through community outreach\nactivities with partner networks.\n\nSesame Workshop will collaborate with PBS stations and national implementation\npartners including Catholic Charities USA, Project:Camp, Team Rubicon and\nothers, to engage with families through community preparedness and relief\nevents at libraries, community centers, recovery shelters, or rebuilding\nsites. Featuring costumed character appearances and the distribution of\npreparedness materials and care kits, the events will bring reassurance and\nsupport to children and caregivers.\n\nThe Extreme Weather response initiative is part of Sesame Workshop's broader\nmission to help children everywhere grow smarter, stronger, and kinder.\n\nHigh-resolution visual assets available HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=701815140&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1msK5Tv2S_rCiyF0y9fLuy-0Bxw38XYHU%3Fusp%3Dsharing&a=HERE)\n.\n\nAbout Sesame Workshop\nSesame Workshop is the global nonprofit behind Sesame Street and so much\nmore. For over 50 years, we have worked at the intersection of education,\nmedia, and research, creating joyful experiences that enrich minds and expand\nhearts, all in service of empowering each generation to build a better world.\nOur beloved characters, iconic shows, outreach in communities, and more bring\nplayful early learning to families in more than 190 countries and advance our\nmission to help children everywhere grow smarter, stronger, and kinder. Learn\nmore at www.sesame.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2995454458&u=https%3A%2F%2Fwww.sesameworkshop.org%2F&a=www.sesame.org)\n and follow Sesame Workshop on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2863498483&u=https%3A%2F%2Fwww.instagram.com%2Fsesameworkshop%2F%3Fhl%3Den&a=Instagram)\n, TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=962869883&u=https%3A%2F%2Fwww.tiktok.com%2F%40sesamestreet%3Fis_from_webapp%3D1%26sender_device%3Dpc&a=TikTok)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2546661503&u=https%3A%2F%2Fwww.facebook.com%2FSesameWorkshop%2F&a=Facebook)\n, Threads\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=2112006338&u=https%3A%2F%2Fwww.threads.com%2F%40sesamestreet&a=Threads)\n, and X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4741806-1&h=801508548&u=https%3A%2F%2Ftwitter.com%2FSesameWorkshop%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&a=X)\n.\n\nAbout PSEG Foundation\nThe PSEG Foundation, a separate 501(c)(3), that is supported and fully funded\nby Public Service Enterprise Group (PSEG) (NYSE:PEG), prioritizes investments\nin promoting community well-being, environmental sustainability and economic\nempowerment.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/sesame-workshop-launches-new-initiative-to-help-children-and-families-prepare-for-and-recover-from-extreme-weather-beginning-with-storm-on-sesame-street-special-302838517.html\n(https://www.prnewswire.com/news-releases/sesame-workshop-launches-new-initiative-to-help-children-and-families-prepare-for-and-recover-from-extreme-weather-beginning-with-storm-on-sesame-street-special-302838517.html)\n\nSOURCE Sesame Workshop\n\n\n\npress@sesame.org\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1837441/Sesame-Workshop-Logo.jpg?id=OA2800405\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-07-30T14:00:23.267916175Z","server_sent_at_ms":1785420023267},"received_at":"2026-07-30T14:00:23.318Z","source_url":"https://www.prnewswire.com/news-releases/sesame-workshop-launches-new-initiative-to-help-children-and-families-prepare-for-and-recover-from-extreme-weather-beginning-with-storm-on-sesame-street-special-302838517.html"},"analysis":{"id":"92922","press_release_id":"103908","analysis_json":{"industry":{"label":"Electric Utilities","sector":"Utilities"},"redFlags":[],"eventType":"operations_update","narrative":"Sesame Workshop launched a new extreme weather response initiative funded by the PSEG Foundation, featuring a 'Storm on Sesame Street' special to help children prepare for disasters.\n\nThe initiative includes educational resources, distribution activities with partners like Ford and Amazon, and community outreach events across the U.S.\n\nNo financial details regarding the PSEG Foundation's funding commitment were disclosed in the release.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine CSR update, no financial materiality."},"keyFigures":null,"quotedText":"Extreme weather is now a reality for many families, and young children need support they can understand and trust","namedEntities":{"people":[{"name":"Joseph Giraldi","role":"Chief Operating Officer of Sesame Workshop"},{"name":"Post Malone","role":"Celebrity Guest"},{"name":"Michelle Buteau","role":"Celebrity Guest"}],"products":["Storm on Sesame Street","Sesame Care Kits"],"companies":[{"name":"Sesame Workshop","relationship":"partner"},{"name":"PSEG Foundation","relationship":"funder"},{"name":"Public Service Enterprise Group","ticker":"PEG","relationship":"parent company"},{"name":"Ford Motor Company","relationship":"partner"},{"name":"Amazon","relationship":"partner"},{"name":"Netflix","relationship":"distribution partner"},{"name":"PBS KIDS","relationship":"distribution partner"},{"name":"Catholic Charities USA","relationship":"implementation partner"},{"name":"Project:Camp","relationship":"implementation partner"},{"name":"Team Rubicon","relationship":"implementation partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine CSR announcement regarding PSEG Foundation's funding of a Sesame Workshop educational initiative. No financial terms or impact on utility operations were disclosed."},"tickerRelevance":{"others":[],"primary":"PEG"},"globalImportance":10,"audienceRelevance":10,"eventTypeSecondary":["partnership"],"importanceComponents":{"eventGravity":"csr_update","issuerAuthored":false}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"neutral","material_impact_score":1,"narrative":"Sesame Workshop launched a new extreme weather response initiative funded by the PSEG Foundation, featuring a 'Storm on Sesame Street' special to help children prepare for disasters.\n\nThe initiative includes educational resources, distribution activities with partners like Ford and Amazon, and community outreach events across the U.S.\n\nNo financial details regarding the PSEG Foundation's funding commitment were disclosed in the release.","key_figures":null,"named_entities":{"people":[{"name":"Joseph Giraldi","role":"Chief Operating Officer of Sesame Workshop"},{"name":"Post Malone","role":"Celebrity Guest"},{"name":"Michelle Buteau","role":"Celebrity Guest"}],"products":["Storm on Sesame Street","Sesame Care Kits"],"companies":[{"name":"Sesame Workshop","relationship":"partner"},{"name":"PSEG Foundation","relationship":"funder"},{"name":"Public Service Enterprise Group","ticker":"PEG","relationship":"parent company"},{"name":"Ford Motor Company","relationship":"partner"},{"name":"Amazon","relationship":"partner"},{"name":"Netflix","relationship":"distribution partner"},{"name":"PBS KIDS","relationship":"distribution partner"},{"name":"Catholic Charities USA","relationship":"implementation partner"},{"name":"Project:Camp","relationship":"implementation partner"},{"name":"Team Rubicon","relationship":"implementation partner"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-30T19:37:31.909Z","global_importance":10,"audience_relevance":10,"importance_components":{"eventGravity":"csr_update","issuerAuthored":false}},"durationMs":null,"modelName":"glm-4.7"}}