{"success":true,"data":{"pressRelease":{"id":"104733","rtpr_id":"nPn8xK4hta","ticker":"PLNT","exchange":"NYSE","all_tickers":["PLNT"],"title":"PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit","author":"PR Newswire","published_at":"2026-07-31T08:16:00.068Z","article_body":"PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit\n\nPR Newswire\n\nNEW YORK, July 31, 2026\n\nNEW YORK, July 31, 2026 /PRNewswire/ -- Rosen Law Firm, a global investor\nrights law firm, reminds purchasers of common stock of Planet Fitness, Inc.\n(NYSE: PLNT) between November 6, 2025 and May 6, 2026, inclusive (the \"Class\nPeriod\"), of the important September 14, 2026 lead plaintiff deadline.\n\nSo What: If you purchased Planet Fitness common stock during the Class Period\nyou may be entitled to compensation without payment of any out of pocket fees\nor costs through a contingency fee arrangement.\n\nWhat to do next: To join the Planet Fitness class action, go to\nhttps://rosenlegal.com/cases/planet-fitness-inc/join\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=514620504&u=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin&a=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin)\n or call Phillip Kim, Esq. toll-free at 866-767-3653 or email\ncase@rosenlegal.com (mailto:case@rosenlegal.com)  for information on the\nclass action. A class action lawsuit has already been filed. If you wish to\nserve as lead plaintiff, you must move the Court no later than September 14,\n2026. A lead plaintiff is a representative party acting on behalf of other\nclass members in directing the litigation.\n\nWhy Rosen Law: We encourage investors to select qualified counsel with a track\nrecord of success in leadership roles. Often, firms issuing notices do not\nhave comparable experience, resources, or any meaningful peer\nrecognition. Many of these firms do not actually handle securities class\nactions, but are merely middlemen that refer clients or partner with law firms\nthat actually litigate the cases. Be wise in selecting counsel. The Rosen Law\nFirm represents investors throughout the globe, concentrating its practice in\nsecurities class actions and shareholder derivative litigation. Rosen Law Firm\nhas achieved the largest ever securities class action settlement against a\nChinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class\nAction Services for number of securities class action settlements in 2017. The\nfirm has been ranked in the top 4 each year since 2013 and has recovered\nbillions of dollars for investors. In 2019 alone the firm secured over $438\nmillion for investors. In 2020, founding partner Laurence Rosen was named by\nlaw360 as a Titan of Plaintiffs' Bar. Many of the firm's attorneys have been\nrecognized by Lawdragon and Super Lawyers.\n\nDetails of the case: According to the lawsuit, throughout the Class Period,\ndefendants made materially false and misleading statements and/or concealed\nmaterial adverse facts concerning the true state of Planet Fitness' customer\nacquisition and marketing metrics. Notably, Planet Fitness' updated marketing\nmessaging was failing to resonate with, and was actively intimidating, its\ncore target demographic of fitness beginners and casual gym-goers. As a\nresult, Planet Fitness was experiencing a significant headwind in net member\njoins during its peak first-quarter sign-up period that rendered its\npreviously issued fiscal 2026 guidance and long term financial targets\nunachievable. Instead, Planet Fitness would be required to restructure its\nmarketing strategy, losing the gains they praised from continuing the same\nmarketing campaign, and entirely halt the planned Black Card price increase\nwhich sale projections were premised upon. When the true details entered the\nmarket, the lawsuit claims that investors suffered damages.\n\nTo join the Planet Fitness class action, go to\nhttps://rosenlegal.com/cases/planet-fitness-inc/join\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=514620504&u=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin&a=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin)\n or call Phillip Kim, Esq. toll-free at 866-767-3653 or email\ncase@rosenlegal.com (mailto:case@rosenlegal.com)  for information on the\nclass action.\n\nNo Class Has Been Certified. Until a class is certified, you are not\nrepresented by counsel unless you retain one. You may select counsel of your\nchoice. You may also remain an absent class member and do nothing at this\npoint. An investor's ability to share in any potential future recovery is not\ndependent upon serving as lead plaintiff.\n\nFollow us for updates on LinkedIn:\nhttps://www.linkedin.com/company/the-rosen-law-firm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=1140336422&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-rosen-law-firm&a=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-rosen-law-firm)\n, on Twitter: https://twitter.com/rosen_firm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=2040294770&u=https%3A%2F%2Ftwitter.com%2Frosen_firm&a=https%3A%2F%2Ftwitter.com%2Frosen_firm)\n or on Facebook: https://www.facebook.com/rosenlawfirm/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=2309055583&u=https%3A%2F%2Fwww.facebook.com%2Frosenlawfirm%2F&a=https%3A%2F%2Fwww.facebook.com%2Frosenlawfirm%2F)\n.\n\nAttorney Advertising. Prior results do not guarantee a similar outcome.\n\nContact Information:\n\n     Laurence Rosen, Esq.\n     Phillip Kim, Esq.\n     The Rosen Law Firm, P.A.\n     275 Madison Avenue, 40th Floor\n     New York, NY 10016\n     Tel: (212) 686-1060\n     Toll Free: (866) 767-3653\n     Fax: (212) 202-3827\n     case@rosenlegal.com (mailto:case@rosenlegal.com)\n     www.rosenlegal.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=343411390&u=http%3A%2F%2Fwww.rosenlegal.com%2F&a=www.rosenlegal.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/plnt-investors-have-opportunity-to-lead-planet-fitness-inc-securities-fraud-lawsuit-302839753.html\n(https://www.prnewswire.com/news-releases/plnt-investors-have-opportunity-to-lead-planet-fitness-inc-securities-fraud-lawsuit-302839753.html)\n\nSOURCE THE ROSEN LAW FIRM, P. A.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1118010/Rosen-Law-Firm-Logo.jpg?id=OA2818763\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn8xK4hta","title":"PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit","author":"PR Newswire","ticker":"PLNT","created":"2026-07-31T08:16:00.068Z","tickers":["PLNT"],"exchange":"NYSE","article_body":"PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit\n\nPR Newswire\n\nNEW YORK, July 31, 2026\n\nNEW YORK, July 31, 2026 /PRNewswire/ -- Rosen Law Firm, a global investor\nrights law firm, reminds purchasers of common stock of Planet Fitness, Inc.\n(NYSE: PLNT) between November 6, 2025 and May 6, 2026, inclusive (the \"Class\nPeriod\"), of the important September 14, 2026 lead plaintiff deadline.\n\nSo What: If you purchased Planet Fitness common stock during the Class Period\nyou may be entitled to compensation without payment of any out of pocket fees\nor costs through a contingency fee arrangement.\n\nWhat to do next: To join the Planet Fitness class action, go to\nhttps://rosenlegal.com/cases/planet-fitness-inc/join\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=514620504&u=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin&a=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin)\n or call Phillip Kim, Esq. toll-free at 866-767-3653 or email\ncase@rosenlegal.com (mailto:case@rosenlegal.com)  for information on the\nclass action. A class action lawsuit has already been filed. If you wish to\nserve as lead plaintiff, you must move the Court no later than September 14,\n2026. A lead plaintiff is a representative party acting on behalf of other\nclass members in directing the litigation.\n\nWhy Rosen Law: We encourage investors to select qualified counsel with a track\nrecord of success in leadership roles. Often, firms issuing notices do not\nhave comparable experience, resources, or any meaningful peer\nrecognition. Many of these firms do not actually handle securities class\nactions, but are merely middlemen that refer clients or partner with law firms\nthat actually litigate the cases. Be wise in selecting counsel. The Rosen Law\nFirm represents investors throughout the globe, concentrating its practice in\nsecurities class actions and shareholder derivative litigation. Rosen Law Firm\nhas achieved the largest ever securities class action settlement against a\nChinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class\nAction Services for number of securities class action settlements in 2017. The\nfirm has been ranked in the top 4 each year since 2013 and has recovered\nbillions of dollars for investors. In 2019 alone the firm secured over $438\nmillion for investors. In 2020, founding partner Laurence Rosen was named by\nlaw360 as a Titan of Plaintiffs' Bar. Many of the firm's attorneys have been\nrecognized by Lawdragon and Super Lawyers.\n\nDetails of the case: According to the lawsuit, throughout the Class Period,\ndefendants made materially false and misleading statements and/or concealed\nmaterial adverse facts concerning the true state of Planet Fitness' customer\nacquisition and marketing metrics. Notably, Planet Fitness' updated marketing\nmessaging was failing to resonate with, and was actively intimidating, its\ncore target demographic of fitness beginners and casual gym-goers. As a\nresult, Planet Fitness was experiencing a significant headwind in net member\njoins during its peak first-quarter sign-up period that rendered its\npreviously issued fiscal 2026 guidance and long term financial targets\nunachievable. Instead, Planet Fitness would be required to restructure its\nmarketing strategy, losing the gains they praised from continuing the same\nmarketing campaign, and entirely halt the planned Black Card price increase\nwhich sale projections were premised upon. When the true details entered the\nmarket, the lawsuit claims that investors suffered damages.\n\nTo join the Planet Fitness class action, go to\nhttps://rosenlegal.com/cases/planet-fitness-inc/join\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=514620504&u=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin&a=https%3A%2F%2Frosenlegal.com%2Fcases%2Fplanet-fitness-inc%2Fjoin)\n or call Phillip Kim, Esq. toll-free at 866-767-3653 or email\ncase@rosenlegal.com (mailto:case@rosenlegal.com)  for information on the\nclass action.\n\nNo Class Has Been Certified. Until a class is certified, you are not\nrepresented by counsel unless you retain one. You may select counsel of your\nchoice. You may also remain an absent class member and do nothing at this\npoint. An investor's ability to share in any potential future recovery is not\ndependent upon serving as lead plaintiff.\n\nFollow us for updates on LinkedIn:\nhttps://www.linkedin.com/company/the-rosen-law-firm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=1140336422&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-rosen-law-firm&a=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-rosen-law-firm)\n, on Twitter: https://twitter.com/rosen_firm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=2040294770&u=https%3A%2F%2Ftwitter.com%2Frosen_firm&a=https%3A%2F%2Ftwitter.com%2Frosen_firm)\n or on Facebook: https://www.facebook.com/rosenlawfirm/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=2309055583&u=https%3A%2F%2Fwww.facebook.com%2Frosenlawfirm%2F&a=https%3A%2F%2Fwww.facebook.com%2Frosenlawfirm%2F)\n.\n\nAttorney Advertising. Prior results do not guarantee a similar outcome.\n\nContact Information:\n\n     Laurence Rosen, Esq.\n     Phillip Kim, Esq.\n     The Rosen Law Firm, P.A.\n     275 Madison Avenue, 40th Floor\n     New York, NY 10016\n     Tel: (212) 686-1060\n     Toll Free: (866) 767-3653\n     Fax: (212) 202-3827\n     case@rosenlegal.com (mailto:case@rosenlegal.com)\n     www.rosenlegal.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4743159-1&h=343411390&u=http%3A%2F%2Fwww.rosenlegal.com%2F&a=www.rosenlegal.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/plnt-investors-have-opportunity-to-lead-planet-fitness-inc-securities-fraud-lawsuit-302839753.html\n(https://www.prnewswire.com/news-releases/plnt-investors-have-opportunity-to-lead-planet-fitness-inc-securities-fraud-lawsuit-302839753.html)\n\nSOURCE THE ROSEN LAW FIRM, P. A.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1118010/Rosen-Law-Firm-Logo.jpg?id=OA2818763\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-07-31T08:16:00.1784055Z","server_sent_at_ms":1785485760178},"received_at":"2026-07-31T08:16:00.228Z","source_url":"https://www.prnewswire.com/news-releases/plnt-investors-have-opportunity-to-lead-planet-fitness-inc-securities-fraud-lawsuit-302839753.html"},"analysis":{"id":"93747","press_release_id":"104733","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"legal_litigation","narrative":"Rosen Law Firm issued a solicitation for Planet Fitness (PLNT) investors regarding a securities fraud class action covering the period Nov 6, 2025 to May 6, 2026.\n\nThe firm reminds investors of a September 14, 2026 deadline to serve as lead plaintiff; no class has been certified yet.\n\nThe complaint alleges Planet Fitness made false statements about marketing metrics and member acquisition, rendering FY26 guidance unachievable.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Plaintiff-firm solicitation -- suppress."},"keyFigures":null,"quotedText":"A class action lawsuit has already been filed.","namedEntities":{"people":[{"name":"Laurence Rosen","role":"Founding Partner"},{"name":"Phillip Kim","role":"Attorney"}],"products":[],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT"},{"name":"Rosen Law Firm, P.A.","relationship":"plaintiff law firm"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Plaintiff law-firm shareholder solicitation issued by Rosen Law Firm. No new disclosure from the issuer; no certified class, no settlement. Boilerplate lead-plaintiff-deadline reminder."},"tickerRelevance":{"others":[],"primary":"PLNT"},"globalImportance":15,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"event_type":"legal_litigation","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Rosen Law Firm issued a solicitation for Planet Fitness (PLNT) investors regarding a securities fraud class action covering the period Nov 6, 2025 to May 6, 2026.\n\nThe firm reminds investors of a September 14, 2026 deadline to serve as lead plaintiff; no class has been certified yet.\n\nThe complaint alleges Planet Fitness made false statements about marketing metrics and member acquisition, rendering FY26 guidance unachievable.","key_figures":null,"named_entities":{"people":[{"name":"Laurence Rosen","role":"Founding Partner"},{"name":"Phillip Kim","role":"Attorney"}],"products":[],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT"},{"name":"Rosen Law Firm, P.A.","relationship":"plaintiff law firm"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-31T08:18:37.257Z","global_importance":15,"audience_relevance":15,"importance_components":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"durationMs":156981,"modelName":"glm-4.7"}}