{"success":true,"data":{"pressRelease":{"id":"11217","rtpr_id":"nBw9m3Mwfa","ticker":"PG","exchange":"NYSE","all_tickers":["PG"],"title":"Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo","author":"Business Wire","published_at":"2026-04-28T14:45:00.148Z","article_body":"Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches\nSmoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew\nAfualo\n\nFrom sand to skin, the beach-set social series tackles bikini line irritation\nhead on this summer with Venus Pubic Hair & Skin Razor\n\nSmoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor\nBrand*, announces the launch of Smoothguard\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDXrcnkkSxqM%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Smoothguard&index=1&md5=c6d6ec88db9a18a638e2b1446ab66d3b)\n, a comedic and educational campaign featuring creator Drew Afualo\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fdrewafualo%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Drew+Afualo&index=2&md5=89b374ecd9bdebe47f6fec7606597183)\n. Celebrating personalized body care and unapologetic confidence this summer,\nthe campaign delivers a clear message – your skin requires unique attention\non different parts of the body, and the coily, coarse hair and sensitive skin\naround your pubic area need the proper tools to fight irritation.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260428126249/en/\n(https://www.businesswire.com/news/home/20260428126249/en/)\n\nSmoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor\nBrand*, announces the launch of Smoothguard, a comedic and educational\ncampaign featuring creator Drew Afualo.\n\nDrew, Venus’ Smoothguard, is taking the stand at the beach, and she’s on\nthe lookout for anyone in need of the proper tools to fight razor bumps,\ningrowns and itch around their bikini line. Designed to ‘save your shave’\nthe educational series spotlights the Venus Pubic Hair and Skin collection,\nfeaturing a three-step routine for prep, shaving, and maintenance, expertly\ndesigned to eliminate pubic shaving emergencies this summer. The series also\nhighlights the importance of using two separate razors for the body and pubic\narea, as each Venus product is engineered to give users the best results for\nthe unique makeup of different parts of the body. Together, this approach\nteaches how a more tailored regimen can help minimize irritation. Hitting the\nbeach or pool shouldn’t mean having to suffer from the discomfort of\nshaving.\n\nFor Drew, teaming up with Venus on Smoothguard was a natural fit, especially\nwhen it comes to helping people feel confident in their own skin this summer.\n“As a girl on the go, from red carpets, to festivals, to beach trips with\nfriends, I only use products that are going to make me feel my best. When I\nstarted working with Gillette Venus, I learned that not all body hair is the\nsame, your skin down there is thinner too. Using the same razor for everything\nis not the move and it’s important to have a specific tool for your bikini\nline versus the rest of your body,\" shared Drew.\n\nWhether it’s an everything shower day that calls for Venus Extra Smooth\nSensitive for smooth legs and Pubic Hair and Skin Razor for the pubic area, or\njust a quick bikini line touch-up before the beach, Venus razors have you\ncovered.\n\n“This campaign is about helping women feel comfortable in their skin,”\nsaid Isabel Pimentel, Brand Vice President, Gillette Venus North America.\n“With Drew’s authentic voice, we’re helping women understand that\nsmooth, irritation-free skin starts with using the right tools for the right\nareas of the body. Because the pubic area is different, it requires products\nspecifically designed for that skin. That’s why we offer a full range of\nsolutions to help women feel confident, comfortable, and smooth—not just for\nswimsuit season, but year-round.”\n\nWith beach days and swimsuit season on the horizon, here’s how the\nSmoothguard lineup brings these targeted solutions to life:\n\n\n * NEW Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate\nskin, this upgraded razor features the innovative CalmCurve handle that allows\nfor a better grip to get to those hard reach areas and Anti-Irritation Barrier\nfor an ultra-smooth shave.\n\n * Venus Smoothing Cleanser + Shave Gel: For application prior to shaving to help\nprovide a protective layer of glide, hydrating hair to help prevent shaving\nirritation. The transparent formula lets you see what you are shaving, and is\nfragrance-free, newly formulated with a touch of shea butter & aloe. It\ncan also be used daily as a gentle skin cleanser.\n\n * Venus Daily Ingrown Serum: This daily moisturizer, newly formulated with a\ntouch of aloe, helps soothe skin and reduce itch due to dry skin, and contains\na gentle exfoliant to help prevent trapped hairs between shaves. Why this vs.\na body lotion? Regular body lotions are often scented and don’t exfoliate.\nUsing it daily will help keep the skin smooth and conditioned.\n\n * Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone\nskin, this dermatologist-tested razor features sharp, durable blades for a\nclose shave with up to 0% shave irritation as the cushioned blue strip acts\nlike the skin's bodyguard.\n\nThis summer, follow along with the Smoothguard campaign on Drew\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fdrewafualo%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Drew&index=3&md5=dbfce1ea40a5b5137b312799bb4fa5e2)\nand Venus’\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fgillettevenus%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Venus%26%238217%3B&index=4&md5=e34691564f460f5a9819f04c0b4f2f34)\nsocial channels and check out the complete collection at GilletteVenus.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2F%3Fsrsltid%3DAfmBOoqyk1MpfXBXx-olrZDO1tWiMZ5Ric1a8qwZhmION17FmtfyGtcD&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=GilletteVenus.com&index=5&md5=a2b32ac42f4578f88e73276983be3d5b)\n. Products are available at GilletteVenus.com and most major retailers where\nyou typically find your favorite Venus products.\n\n* Based on awards from top-tier US Beauty & Lifestyle\npublications/websites between 2020-2025\n\nAbout Gillette Venus:\n\nFor more than 120 years, Gillette has set the standard for precision and\nperformance, enriching the lives of 800 million consumers worldwide.\nPioneering innovations in shaving and skincare, Gillette continually exceeds\nexpectations in personal grooming. Among its esteemed legacy, Gillette Venus,\nthe #1 Most Awarded Razor Brand*, shines as one of its most prominent brands,\nwith over 20 years of expertise in women's shaving and grooming. Venus\nembodies innovation and empowerment, celebrating each woman's unique beauty.\nWith a focus on quality and comfort, Venus elevates shaving, with precise\ntrims and hydrating shave gels. Wherever you choose to shave, shape, trim or\nstyle, Venus products are designed with your body and its hair in mind. For\nthe latest updates and information on Gillette Venus, please visit\ngillettevenus.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=gillettevenus.com&index=6&md5=9cbead10c263c8c54c3a02b148861cdf)\n.\n\nCategory: Gillette-Venus\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260428126249/en/\n(https://www.businesswire.com/news/home/20260428126249/en/)\n\nGillette Venus \n\nMarta LopezSilva\n\nEmail: lopezsilva.m@pg.com (mailto:lopezsilva.m@pg.com)\n\nMarina Maher Communications \n\nShaun Agres\n\nEmail: shaun.agres@omc.com (mailto:shaun.agres@hellommc.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw9m3Mwfa","title":"Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo","author":"Business Wire","ticker":"PG","created":"2026-04-28T14:45:00.148Z","tickers":["PG"],"exchange":"NYSE","article_body":"Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches\nSmoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew\nAfualo\n\nFrom sand to skin, the beach-set social series tackles bikini line irritation\nhead on this summer with Venus Pubic Hair & Skin Razor\n\nSmoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor\nBrand*, announces the launch of Smoothguard\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDXrcnkkSxqM%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Smoothguard&index=1&md5=c6d6ec88db9a18a638e2b1446ab66d3b)\n, a comedic and educational campaign featuring creator Drew Afualo\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fdrewafualo%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Drew+Afualo&index=2&md5=89b374ecd9bdebe47f6fec7606597183)\n. Celebrating personalized body care and unapologetic confidence this summer,\nthe campaign delivers a clear message – your skin requires unique attention\non different parts of the body, and the coily, coarse hair and sensitive skin\naround your pubic area need the proper tools to fight irritation.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260428126249/en/\n(https://www.businesswire.com/news/home/20260428126249/en/)\n\nSmoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor\nBrand*, announces the launch of Smoothguard, a comedic and educational\ncampaign featuring creator Drew Afualo.\n\nDrew, Venus’ Smoothguard, is taking the stand at the beach, and she’s on\nthe lookout for anyone in need of the proper tools to fight razor bumps,\ningrowns and itch around their bikini line. Designed to ‘save your shave’\nthe educational series spotlights the Venus Pubic Hair and Skin collection,\nfeaturing a three-step routine for prep, shaving, and maintenance, expertly\ndesigned to eliminate pubic shaving emergencies this summer. The series also\nhighlights the importance of using two separate razors for the body and pubic\narea, as each Venus product is engineered to give users the best results for\nthe unique makeup of different parts of the body. Together, this approach\nteaches how a more tailored regimen can help minimize irritation. Hitting the\nbeach or pool shouldn’t mean having to suffer from the discomfort of\nshaving.\n\nFor Drew, teaming up with Venus on Smoothguard was a natural fit, especially\nwhen it comes to helping people feel confident in their own skin this summer.\n“As a girl on the go, from red carpets, to festivals, to beach trips with\nfriends, I only use products that are going to make me feel my best. When I\nstarted working with Gillette Venus, I learned that not all body hair is the\nsame, your skin down there is thinner too. Using the same razor for everything\nis not the move and it’s important to have a specific tool for your bikini\nline versus the rest of your body,\" shared Drew.\n\nWhether it’s an everything shower day that calls for Venus Extra Smooth\nSensitive for smooth legs and Pubic Hair and Skin Razor for the pubic area, or\njust a quick bikini line touch-up before the beach, Venus razors have you\ncovered.\n\n“This campaign is about helping women feel comfortable in their skin,”\nsaid Isabel Pimentel, Brand Vice President, Gillette Venus North America.\n“With Drew’s authentic voice, we’re helping women understand that\nsmooth, irritation-free skin starts with using the right tools for the right\nareas of the body. Because the pubic area is different, it requires products\nspecifically designed for that skin. That’s why we offer a full range of\nsolutions to help women feel confident, comfortable, and smooth—not just for\nswimsuit season, but year-round.”\n\nWith beach days and swimsuit season on the horizon, here’s how the\nSmoothguard lineup brings these targeted solutions to life:\n\n\n * NEW Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate\nskin, this upgraded razor features the innovative CalmCurve handle that allows\nfor a better grip to get to those hard reach areas and Anti-Irritation Barrier\nfor an ultra-smooth shave.\n\n * Venus Smoothing Cleanser + Shave Gel: For application prior to shaving to help\nprovide a protective layer of glide, hydrating hair to help prevent shaving\nirritation. The transparent formula lets you see what you are shaving, and is\nfragrance-free, newly formulated with a touch of shea butter & aloe. It\ncan also be used daily as a gentle skin cleanser.\n\n * Venus Daily Ingrown Serum: This daily moisturizer, newly formulated with a\ntouch of aloe, helps soothe skin and reduce itch due to dry skin, and contains\na gentle exfoliant to help prevent trapped hairs between shaves. Why this vs.\na body lotion? Regular body lotions are often scented and don’t exfoliate.\nUsing it daily will help keep the skin smooth and conditioned.\n\n * Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone\nskin, this dermatologist-tested razor features sharp, durable blades for a\nclose shave with up to 0% shave irritation as the cushioned blue strip acts\nlike the skin's bodyguard.\n\nThis summer, follow along with the Smoothguard campaign on Drew\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fdrewafualo%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Drew&index=3&md5=dbfce1ea40a5b5137b312799bb4fa5e2)\nand Venus’\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fgillettevenus%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=Venus%26%238217%3B&index=4&md5=e34691564f460f5a9819f04c0b4f2f34)\nsocial channels and check out the complete collection at GilletteVenus.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2F%3Fsrsltid%3DAfmBOoqyk1MpfXBXx-olrZDO1tWiMZ5Ric1a8qwZhmION17FmtfyGtcD&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=GilletteVenus.com&index=5&md5=a2b32ac42f4578f88e73276983be3d5b)\n. Products are available at GilletteVenus.com and most major retailers where\nyou typically find your favorite Venus products.\n\n* Based on awards from top-tier US Beauty & Lifestyle\npublications/websites between 2020-2025\n\nAbout Gillette Venus:\n\nFor more than 120 years, Gillette has set the standard for precision and\nperformance, enriching the lives of 800 million consumers worldwide.\nPioneering innovations in shaving and skincare, Gillette continually exceeds\nexpectations in personal grooming. Among its esteemed legacy, Gillette Venus,\nthe #1 Most Awarded Razor Brand*, shines as one of its most prominent brands,\nwith over 20 years of expertise in women's shaving and grooming. Venus\nembodies innovation and empowerment, celebrating each woman's unique beauty.\nWith a focus on quality and comfort, Venus elevates shaving, with precise\ntrims and hydrating shave gels. Wherever you choose to shave, shape, trim or\nstyle, Venus products are designed with your body and its hair in mind. For\nthe latest updates and information on Gillette Venus, please visit\ngillettevenus.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.gillettevenus.com%2Fen-us%2F&esheet=54523853&newsitemid=20260428126249&lan=en-US&anchor=gillettevenus.com&index=6&md5=9cbead10c263c8c54c3a02b148861cdf)\n.\n\nCategory: Gillette-Venus\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260428126249/en/\n(https://www.businesswire.com/news/home/20260428126249/en/)\n\nGillette Venus \n\nMarta LopezSilva\n\nEmail: lopezsilva.m@pg.com (mailto:lopezsilva.m@pg.com)\n\nMarina Maher Communications \n\nShaun Agres\n\nEmail: shaun.agres@omc.com (mailto:shaun.agres@hellommc.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-04-28T14:45:00.196447089Z","server_sent_at_ms":1777387500196},"received_at":"2026-04-28T14:45:00.267Z","source_url":"https://www.businesswire.com/news/home/20260428126249/en/"},"analysis":{"id":"8621","press_release_id":"11217","analysis_json":{"industry":{"label":"Household & Personal Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Gillette Venus launched the 'Smoothguard' educational campaign featuring influencer Drew Afualo to tackle bikini line irritation this summer.\n\nThe campaign promotes the Venus Pubic Hair & Skin collection, including a newly upgraded razor designed for coarse hair and delicate skin, alongside supporting skincare products.\n\nBrand Vice President Isabel Pimentel emphasized the importance of using specific tools for different body areas to maintain confidence and comfort year-round.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Gillette Venus targets summer grooming market with influencer-led campaign."},"quotedText":"This campaign is about helping women feel comfortable in their skin","namedEntities":{"people":[{"name":"Drew Afualo","role":"Social Media Star and Podcast Host"},{"name":"Isabel Pimentel","role":"Brand Vice President, Gillette Venus North America"}],"products":["Gillette Venus","Venus Pubic Hair & Skin Razor","Venus Smoothing Cleanser + Shave Gel","Venus Daily Ingrown Serum","Venus Extra Smooth Sensitive Razor"],"companies":[{"name":"Gillette Venus"},{"name":"Marina Maher Communications","relationship":"PR Agency"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Minor marketing campaign and product refresh for a sub-brand (Gillette Venus) of a mega-cap conglomerate; negligible financial impact on P&G."},"tickerRelevance":{"others":[],"primary":"PG"},"globalImportance":5,"audienceRelevance":15,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"Mega-cap","eventGravity":"Minor marketing campaign","householdBrandBoost":"High"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":1,"narrative":"Gillette Venus launched the 'Smoothguard' educational campaign featuring influencer Drew Afualo to tackle bikini line irritation this summer.\n\nThe campaign promotes the Venus Pubic Hair & Skin collection, including a newly upgraded razor designed for coarse hair and delicate skin, alongside supporting skincare products.\n\nBrand Vice President Isabel Pimentel emphasized the importance of using specific tools for different body areas to maintain confidence and comfort year-round.","key_figures":null,"named_entities":{"people":[{"name":"Drew Afualo","role":"Social Media Star and Podcast Host"},{"name":"Isabel Pimentel","role":"Brand Vice President, Gillette Venus North America"}],"products":["Gillette Venus","Venus Pubic Hair & Skin Razor","Venus Smoothing Cleanser + Shave Gel","Venus Daily Ingrown Serum","Venus Extra Smooth Sensitive Razor"],"companies":[{"name":"Gillette Venus"},{"name":"Marina Maher Communications","relationship":"PR Agency"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:1fc968c3ac7f7ebb","schema_hash":"sha256:1f8af1196c7db48c","created_at":"2026-04-28T18:44:01.083Z","global_importance":5,"audience_relevance":15,"importance_components":{"tickerTier":"Mega-cap","eventGravity":"Minor marketing campaign","householdBrandBoost":"High"}},"durationMs":86747,"modelName":"glm-4.7"}}