{"success":true,"data":{"pressRelease":{"id":"116526","rtpr_id":"nPnbfDYLpa","ticker":"GLOB","exchange":"NYSE","all_tickers":["GLOB","2G2"],"title":"FIFA Selects Globant to Create a Continuous Fan Experience Ecosystem for Football Fans Using AI Pods Powered by Glob.AI","author":"PR Newswire","published_at":"2026-08-12T11:06:53.498Z","article_body":"FIFA Selects Globant to Create a Continuous Fan Experience Ecosystem for Football Fans Using AI Pods Powered by Glob.AI\n\nPR Newswire\n\nNEW YORK, Aug. 12, 2026\n\n * FIFA's digital experiences will be scaled using Glob.AI, Globant's AI-native\ntech services model, to create a seamless, personalized journey for millions\nof fans, with initial pilots indicating 20% efficiency increase\nNEW YORK, Aug. 12, 2026 /PRNewswire/ -- FIFA (https://www.fifa.com/)  has\nselected Globant (https://www.globant.com/)  (NYSE: GLOB) to redesign its\nglobal fan engagement, transforming how football is delivered to and\nexperienced by billions worldwide.\n\nKey FIFA digital platforms will now enable a more \"joined-up\" experience for\nfans where their preferences are recognized across platforms and competitions.\nPowered by AI Pods by Glob.AI (https://glob.ai/) , these platforms will\ncontinuously learn from real-time data and generate new experiences for fans\nall year round, growing FIFA's influence beyond single tournaments.\n\nThis announcement marks an exciting evolution in how FIFA leverages technology\nwithin this partnership. FIFA is embracing an AI-native, consumption-based\nmodel. Glob.AI brings together human-supervised AI agents based on Globant's\nproven processes, forged over 23 years of enterprise software experience. All\ninstitutional knowledge generated is secured within a proprietary token vault,\ngranting FIFA complete ownership of its data and future AI-driven innovations.\nInitial pilots with FIFA have already demonstrated a 20% efficiency increase\nin throughput generation while maintaining or improving quality rates.\n\nWith this new advanced technology implementation, FIFA is working to create a\ncentralized digital ecosystem that learns and will be able to adapt in real\ntime to improve core pillars of the match day and fan experience including:\n\n * Unified Fan Identity: Strengthening FIFA ID as the connective tissue across\nall digital touchpoints, enabling the organization to recognize, reach and\nreward fans whether they're watching from home or attending a match.\n * FIFA website: Evolving FIFA.com into a personalized hub for fans, leading to\npersonally relevant content.\n * The FIFA Tournament App: Evolving a single, customizable platform that brings\ntogether schedules, real-time content and local host city insights for fans on\nthe ground.\nFor the fan, this means a more human-centric experience: a single digital\nthread that connects their interaction with FIFA platforms and their\nattendance at FIFA tournaments, where their fandom is remembered and can be\nrewarded. Every touchpoint will be powered by specialized AI architectures,\nwhich will learn from each action in order to provide increasingly precise and\nefficient services.\n\nFor FIFA, this move will help to end the era of the \"anonymous fan\" by\nconnecting disparate journeys through a single and actionable ecosystem. By\nconsolidating first-party data and strengthening digital identity, FIFA will\ngain better insights about how global fans operate and how to enhance their\nfootball experience, applying this intelligence to future tournaments, content\nand commercial initiatives.\n\n\"Our goal is to ensure every fan experiences football in a personal way that\ndeepens their emotional connection,\" said Mattias Grafström, FIFA Secretary\nGeneral. \"With Globant's continued innovation, we can hold our technology\nprojects to a higher standard and develop a system that learns and adapts to\nthe needs of our global audience. By keeping the needs of fans present at all\ntimes, we will create a more sustainable future for our game.\"\n\n\"We're working with FIFA to shape technology around the fan,\" said Martin\nMigoya, Co-founder and CEO of Globant. \"With our AI Pods powered by Glob.AI we\nare building on our five years of collaboration by implementing a whole new\nservice delivery model that moves at the pace of fandom. Football is the\nworld's number one sport because it remains unpredictable and accessible to\nall; the human-assisted AI model is key for technology systems that scale\nquickly and deliver the always-on entertainment that fans expect.\"\n\nFor more information about this project visit:\nhttps://more.globant.com/en-us/globant-official-partner-fifa\n(https://more.globant.com/en-us/globant-official-partner-fifa)\n\nAbout Globant\n\nAt Globant (https://www.globant.com/) , we help organizations thrive in an\nAI-powered future. Our AI-native services help organizations reinvent\nthemselves and drive measurable business results. By combining technology and\ncreativity, Globant delivers industry-focused solutions that transform core\noperations and design experiences customers love. Through its signature AI\nPods - agentic service units supervised by experts - the company engineers\nsecure, governed AI systems tied directly to core business metrics, resulting\nin up to 80 percent faster legacy modernization and 2x improvements in time to\nmarket.\n\nWith more than 28,500 employees across 35+ countries, Globant operates a\nnetwork of industry-focused AI Studios and partners with global brands\nincluding FIFA, Google, Riot Games, the LA Clippers and Santander. Recognized\nby IDC MarketScape as a Worldwide Leader in Experience Design Services (2025)\nand a Leader in AI Services (2023), Globant's work is featured as business\ncase studies at Harvard, MIT and Stanford. The company collaborates with\nleading technology platforms including Anthropic, NVIDIA, AWS and Unity.\n\nContact: pr@globant.com (mailto:pr@globant.com)\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/fifa-selects-globant-to-create-a-continuous-fan-experience-ecosystem-for-football-fans-using-ai-pods-powered-by-globai-302849589.html\n(https://www.prnewswire.com/news-releases/fifa-selects-globant-to-create-a-continuous-fan-experience-ecosystem-for-football-fans-using-ai-pods-powered-by-globai-302849589.html)\n\nSOURCE Globant\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1968392/Globant-FIFA-Fan-Experience.jpg?id=OA2865386\nhttps://mmx.prnewswire.com/media/MS519764/Globant-Logo.jpg?id=OA2865570\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnbfDYLpa","title":"FIFA Selects Globant to Create a Continuous Fan Experience Ecosystem for Football Fans Using AI Pods Powered by Glob.AI","author":"PR Newswire","ticker":"GLOB","created":"2026-08-12T11:06:53.498Z","tickers":["GLOB","2G2"],"exchange":"NYSE","article_body":"FIFA Selects Globant to Create a Continuous Fan Experience Ecosystem for Football Fans Using AI Pods Powered by Glob.AI\n\nPR Newswire\n\nNEW YORK, Aug. 12, 2026\n\n * FIFA's digital experiences will be scaled using Glob.AI, Globant's AI-native\ntech services model, to create a seamless, personalized journey for millions\nof fans, with initial pilots indicating 20% efficiency increase\nNEW YORK, Aug. 12, 2026 /PRNewswire/ -- FIFA (https://www.fifa.com/)  has\nselected Globant (https://www.globant.com/)  (NYSE: GLOB) to redesign its\nglobal fan engagement, transforming how football is delivered to and\nexperienced by billions worldwide.\n\nKey FIFA digital platforms will now enable a more \"joined-up\" experience for\nfans where their preferences are recognized across platforms and competitions.\nPowered by AI Pods by Glob.AI (https://glob.ai/) , these platforms will\ncontinuously learn from real-time data and generate new experiences for fans\nall year round, growing FIFA's influence beyond single tournaments.\n\nThis announcement marks an exciting evolution in how FIFA leverages technology\nwithin this partnership. FIFA is embracing an AI-native, consumption-based\nmodel. Glob.AI brings together human-supervised AI agents based on Globant's\nproven processes, forged over 23 years of enterprise software experience. All\ninstitutional knowledge generated is secured within a proprietary token vault,\ngranting FIFA complete ownership of its data and future AI-driven innovations.\nInitial pilots with FIFA have already demonstrated a 20% efficiency increase\nin throughput generation while maintaining or improving quality rates.\n\nWith this new advanced technology implementation, FIFA is working to create a\ncentralized digital ecosystem that learns and will be able to adapt in real\ntime to improve core pillars of the match day and fan experience including:\n\n * Unified Fan Identity: Strengthening FIFA ID as the connective tissue across\nall digital touchpoints, enabling the organization to recognize, reach and\nreward fans whether they're watching from home or attending a match.\n * FIFA website: Evolving FIFA.com into a personalized hub for fans, leading to\npersonally relevant content.\n * The FIFA Tournament App: Evolving a single, customizable platform that brings\ntogether schedules, real-time content and local host city insights for fans on\nthe ground.\nFor the fan, this means a more human-centric experience: a single digital\nthread that connects their interaction with FIFA platforms and their\nattendance at FIFA tournaments, where their fandom is remembered and can be\nrewarded. Every touchpoint will be powered by specialized AI architectures,\nwhich will learn from each action in order to provide increasingly precise and\nefficient services.\n\nFor FIFA, this move will help to end the era of the \"anonymous fan\" by\nconnecting disparate journeys through a single and actionable ecosystem. By\nconsolidating first-party data and strengthening digital identity, FIFA will\ngain better insights about how global fans operate and how to enhance their\nfootball experience, applying this intelligence to future tournaments, content\nand commercial initiatives.\n\n\"Our goal is to ensure every fan experiences football in a personal way that\ndeepens their emotional connection,\" said Mattias Grafström, FIFA Secretary\nGeneral. \"With Globant's continued innovation, we can hold our technology\nprojects to a higher standard and develop a system that learns and adapts to\nthe needs of our global audience. By keeping the needs of fans present at all\ntimes, we will create a more sustainable future for our game.\"\n\n\"We're working with FIFA to shape technology around the fan,\" said Martin\nMigoya, Co-founder and CEO of Globant. \"With our AI Pods powered by Glob.AI we\nare building on our five years of collaboration by implementing a whole new\nservice delivery model that moves at the pace of fandom. Football is the\nworld's number one sport because it remains unpredictable and accessible to\nall; the human-assisted AI model is key for technology systems that scale\nquickly and deliver the always-on entertainment that fans expect.\"\n\nFor more information about this project visit:\nhttps://more.globant.com/en-us/globant-official-partner-fifa\n(https://more.globant.com/en-us/globant-official-partner-fifa)\n\nAbout Globant\n\nAt Globant (https://www.globant.com/) , we help organizations thrive in an\nAI-powered future. Our AI-native services help organizations reinvent\nthemselves and drive measurable business results. By combining technology and\ncreativity, Globant delivers industry-focused solutions that transform core\noperations and design experiences customers love. Through its signature AI\nPods - agentic service units supervised by experts - the company engineers\nsecure, governed AI systems tied directly to core business metrics, resulting\nin up to 80 percent faster legacy modernization and 2x improvements in time to\nmarket.\n\nWith more than 28,500 employees across 35+ countries, Globant operates a\nnetwork of industry-focused AI Studios and partners with global brands\nincluding FIFA, Google, Riot Games, the LA Clippers and Santander. Recognized\nby IDC MarketScape as a Worldwide Leader in Experience Design Services (2025)\nand a Leader in AI Services (2023), Globant's work is featured as business\ncase studies at Harvard, MIT and Stanford. The company collaborates with\nleading technology platforms including Anthropic, NVIDIA, AWS and Unity.\n\nContact: pr@globant.com (mailto:pr@globant.com)\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/fifa-selects-globant-to-create-a-continuous-fan-experience-ecosystem-for-football-fans-using-ai-pods-powered-by-globai-302849589.html\n(https://www.prnewswire.com/news-releases/fifa-selects-globant-to-create-a-continuous-fan-experience-ecosystem-for-football-fans-using-ai-pods-powered-by-globai-302849589.html)\n\nSOURCE Globant\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1968392/Globant-FIFA-Fan-Experience.jpg?id=OA2865386\nhttps://mmx.prnewswire.com/media/MS519764/Globant-Logo.jpg?id=OA2865570\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-12T11:06:53.670379851Z","server_sent_at_ms":1786532813670},"received_at":"2026-08-12T11:06:53.722Z","source_url":"https://www.prnewswire.com/news-releases/fifa-selects-globant-to-create-a-continuous-fan-experience-ecosystem-for-football-fans-using-ai-pods-powered-by-globai-302849589.html"},"analysis":{"id":"105519","press_release_id":"116526","analysis_json":{"industry":{"label":"IT Services","sector":"Information Technology"},"redFlags":[],"eventType":"partnership","narrative":"FIFA selected Globant to redesign its global fan engagement using AI Pods powered by Glob.AI, moving to an AI-native, consumption-based model.\n\nThe initiative builds on a five-year collaboration and leverages institutional knowledge stored in a proprietary token vault, with initial pilots showing a 20% efficiency increase.\n\nGlobant will create a centralized digital ecosystem that unifies fan identity across FIFA.com, the Tournament App, and physical match attendance.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"Globant validates AI strategy with expanded FIFA partnership; 20% efficiency gains cited."},"keyFigures":{"customDimensions":{"employees":28500,"collaboration_years":5,"efficiency_increase":"20%"}},"quotedText":"With our AI Pods powered by Glob.AI we are building on our five years of collaboration by implementing a whole new service delivery model that moves at the pace of fandom.","namedEntities":{"people":[{"name":"Mattias Grafström","role":"FIFA Secretary General"},{"name":"Martin Migoya","role":"CEO"}],"products":["Glob.AI","AI Pods","FIFA ID","FIFA Tournament App"],"companies":[{"name":"FIFA","relationship":"partner"},{"name":"Globant","ticker":"GLOB"},{"name":"Google","relationship":"partner"},{"name":"Riot Games","relationship":"partner"},{"name":"LA Clippers","relationship":"partner"},{"name":"Santander","relationship":"partner"},{"name":"Anthropic","relationship":"partner"},{"name":"NVIDIA","relationship":"partner"},{"name":"AWS","relationship":"partner"},{"name":"Unity","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"Significant expansion of the existing FIFA partnership to deploy Globant's AI-native Glob.AI model, validating the company's strategy with a high-profile global client. No financial terms were disclosed."},"tickerRelevance":{"others":[],"primary":"GLOB"},"globalImportance":30,"audienceRelevance":35,"eventTypeSecondary":["operations_update"],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"partnership_expansion","sectorWeight":"IT Services / AI","brandAssociation":"FIFA"}},"event_type":"partnership","event_type_secondary":["operations_update"],"sentiment":"bullish","material_impact_score":3,"narrative":"FIFA selected Globant to redesign its global fan engagement using AI Pods powered by Glob.AI, moving to an AI-native, consumption-based model.\n\nThe initiative builds on a five-year collaboration and leverages institutional knowledge stored in a proprietary token vault, with initial pilots showing a 20% efficiency increase.\n\nGlobant will create a centralized digital ecosystem that unifies fan identity across FIFA.com, the Tournament App, and physical match attendance.","key_figures":{"customDimensions":{"employees":28500,"collaboration_years":5,"efficiency_increase":"20%"}},"named_entities":{"people":[{"name":"Mattias Grafström","role":"FIFA Secretary General"},{"name":"Martin Migoya","role":"CEO"}],"products":["Glob.AI","AI Pods","FIFA ID","FIFA Tournament App"],"companies":[{"name":"FIFA","relationship":"partner"},{"name":"Globant","ticker":"GLOB"},{"name":"Google","relationship":"partner"},{"name":"Riot Games","relationship":"partner"},{"name":"LA Clippers","relationship":"partner"},{"name":"Santander","relationship":"partner"},{"name":"Anthropic","relationship":"partner"},{"name":"NVIDIA","relationship":"partner"},{"name":"AWS","relationship":"partner"},{"name":"Unity","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-12T12:47:23.453Z","global_importance":30,"audience_relevance":35,"importance_components":{"tickerTier":"mid-cap","eventGravity":"partnership_expansion","sectorWeight":"IT Services / AI","brandAssociation":"FIFA"}},"durationMs":170669,"modelName":"glm-4.7"}}