{"success":true,"data":{"pressRelease":{"id":"117469","rtpr_id":"nBw5GG5JPa","ticker":"PLNT","exchange":"NYSE","all_tickers":["PLNT"],"title":"PLNT INVESTOR REMINDER: Planet Fitness, Inc. Investors Have Until September 14, 2026 To Seek Lead Plaintiff Role","author":"Business Wire","published_at":"2026-08-13T00:00:00.195Z","article_body":"PLNT INVESTOR REMINDER: Planet Fitness, Inc. Investors Have Until September\n14, 2026 To Seek Lead Plaintiff Role\n\nIf you have suffered a loss on your Planet Fitness, Inc. (“Planet Fitness”\nor the “Company”) (NYSE: PLNT) investment, contact Lauren Molinaro\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fprofessionals%2FLauren-Molinaro&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Lauren+Molinaro&index=1&md5=823009bb00d143dcb02b1e158cf24e4c)\nof Kirby McInerney LLP by email at investigations@kmllp.com\n(mailto:investigations@kmllp.com) , or fill out the contact form below to\ndiscuss your rights or interests in the securities fraud class action lawsuit\nat no cost.\n\nInvestors have until September 14, 2026 to ask the Court to appoint them as\nlead plaintiff. Courts do not consider applications filed after this deadline.\nThe lead plaintiff oversees the litigation on behalf of the class and may\ninfluence key decisions, including litigation strategy and settlement. Courts\nregularly appoint individual investors as lead plaintiffs, not only\ninstitutions. Learn more about the lead plaintiff process and eligibility\nrequirements here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=here&index=2&md5=2ec6e120ab18420acd46f6bf1dae40a0)\n.\n\n[CONTACT THE FIRM IF YOU SUFFERED A LOSS\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fcases-investigations%2Fplanet-fitness-inc&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=CONTACT+THE+FIRM+IF+YOU+SUFFERED+A+LOSS&index=3&md5=805efec58b191d5da6b49f0f9c615b28)\n]\n\nWhat Is The Lawsuit About?\n\nThe lawsuit has been filed on behalf of investors who purchased securities\nduring the period of November 6, 2025 and May 6, 2026, inclusive (“the Class\nPeriod”). The lawsuit alleges that Planet Fitness provided positive\nstatements to investors that its “We Are All Strong on This Planet”\nmarketing campaign was resonating and had “legs to extend into 2026,”\nexpressed confidence in a planned national price increase for its Black Card\npremium membership to $29.99, and reaffirmed its fiscal year 2026 guidance and\na new three-year growth plan while concealing material adverse facts\nconcerning the true state of Planet Fitness’ customer acquisition.\nSpecifically, the Company’s marketing had pivoted toward fitness-minded\nconsumers and was alienating its core target demographic of fitness beginners\nand casual gym-goers. As a result, Planet Fitness was experiencing a\nsignificant headwind in net member joins during its peak first-quarter sign-up\nperiod that rendered its previously issued fiscal 2026 guidance and long-term\nfinancial targets unachievable.\n\nOn May 7, 2026, Planet Fitness announced financial results for the first\nquarter of 2026, revealing that its critical peak sign-up period was off to a\nslower-than-expected start internally. The Company cut full-year 2026 growth\nguidance, cutting same-store growth from 4-5% to 1%, and withdrew the\nlong-term three-year growth algorithm it had introduced six months prior,\nattributing these results to marketing that failed to resonate with its core\ncustomer base, alongside external competition, macroeconomic, and\nweather-related impacts. The Company also announced it was pausing the planned\nnational rollout of the Black Card price increase to prioritize revitalizing\nnew membership growth. On this news, the price of Planet Fitness shares\ndeclined by $19.95 per share, or over 31%, from $63.96 per share on May 6,\n2025 to close at $44.01 on May 7, 2026.\n\n[CLICK HERE TO LEARN MORE ABOUT THE CLASS ACTION\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fcases-investigations%2Fplanet-fitness-inc&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=CLICK+HERE+TO+LEARN+MORE+ABOUT+THE+CLASS+ACTION&index=4&md5=bf614b0fdf3e43ce51a7dbffec3338af)\n]\n\nWhat Should I Do?\n\nIf you purchased or otherwise acquired Planet Fitness securities, have\ninformation, or would like to learn more about this investigation, please\ncontact Lauren Molinaro\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fprofessionals%2FLauren-Molinaro&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Lauren+Molinaro&index=5&md5=f58095d8e6686d3308f7a9f16025d665)\nof Kirby McInerney LLP\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Kirby+McInerney+LLP&index=6&md5=77e2ebf15153339085b7888bc656a4a7)\nby email at investigations@kmllp.com (mailto:investigations@kmllp.com) , or\nfill out the contact form below, to discuss your rights or interests with\nrespect to these matters at no cost.\n\n[WHAT IS A SECURITIES CLASS ACTION?\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=WHAT+IS+A+SECURITIES+CLASS+ACTION%3F&index=7&md5=625d5d0c08713c0014b87dfce4920eb6)\n]\n\nKirby McInerney LLP\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Kirby+McInerney+LLP&index=8&md5=61e6b322ba796a5d1fdf721828235fa0)\nis a New York-based plaintiffs’ law firm concentrating in securities,\nantitrust, whistleblower, and consumer litigation. The firm’s efforts on\nbehalf of shareholders in securities litigation have resulted in recoveries\ntotaling billions of dollars. Additional information about the firm can be\nfound at Kirby McInerney LLP’s website\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=website&index=9&md5=125d035246bda785f805c234d8abf087)\n.\n\nThis press release may be considered Attorney Advertising in some\njurisdictions under the applicable law and ethical rules.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260812697421/en/\n(https://www.businesswire.com/news/home/20260812697421/en/)\n\nKirby McInerney LLP\n\nLauren Molinaro, Esq.\n\n212-699-1171\n\nhttps://www.kmllp.com \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=https%3A%2F%2Fwww.kmllp.com&index=10&md5=30337de689bb233917f0548c9262bcd0)\n\nhttps://securitiesleadplaintiff.com/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&index=11&md5=05e7b75b2ae13e99ffda010f7b540677)\n\ninvestigations@kmllp.com (mailto:investigations@kmllp.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw5GG5JPa","title":"PLNT INVESTOR REMINDER: Planet Fitness, Inc. Investors Have Until September 14, 2026 To Seek Lead Plaintiff Role","author":"Business Wire","ticker":"PLNT","created":"2026-08-13T00:00:00.195Z","tickers":["PLNT"],"exchange":"NYSE","article_body":"PLNT INVESTOR REMINDER: Planet Fitness, Inc. Investors Have Until September\n14, 2026 To Seek Lead Plaintiff Role\n\nIf you have suffered a loss on your Planet Fitness, Inc. (“Planet Fitness”\nor the “Company”) (NYSE: PLNT) investment, contact Lauren Molinaro\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fprofessionals%2FLauren-Molinaro&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Lauren+Molinaro&index=1&md5=823009bb00d143dcb02b1e158cf24e4c)\nof Kirby McInerney LLP by email at investigations@kmllp.com\n(mailto:investigations@kmllp.com) , or fill out the contact form below to\ndiscuss your rights or interests in the securities fraud class action lawsuit\nat no cost.\n\nInvestors have until September 14, 2026 to ask the Court to appoint them as\nlead plaintiff. Courts do not consider applications filed after this deadline.\nThe lead plaintiff oversees the litigation on behalf of the class and may\ninfluence key decisions, including litigation strategy and settlement. Courts\nregularly appoint individual investors as lead plaintiffs, not only\ninstitutions. Learn more about the lead plaintiff process and eligibility\nrequirements here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=here&index=2&md5=2ec6e120ab18420acd46f6bf1dae40a0)\n.\n\n[CONTACT THE FIRM IF YOU SUFFERED A LOSS\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fcases-investigations%2Fplanet-fitness-inc&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=CONTACT+THE+FIRM+IF+YOU+SUFFERED+A+LOSS&index=3&md5=805efec58b191d5da6b49f0f9c615b28)\n]\n\nWhat Is The Lawsuit About?\n\nThe lawsuit has been filed on behalf of investors who purchased securities\nduring the period of November 6, 2025 and May 6, 2026, inclusive (“the Class\nPeriod”). The lawsuit alleges that Planet Fitness provided positive\nstatements to investors that its “We Are All Strong on This Planet”\nmarketing campaign was resonating and had “legs to extend into 2026,”\nexpressed confidence in a planned national price increase for its Black Card\npremium membership to $29.99, and reaffirmed its fiscal year 2026 guidance and\na new three-year growth plan while concealing material adverse facts\nconcerning the true state of Planet Fitness’ customer acquisition.\nSpecifically, the Company’s marketing had pivoted toward fitness-minded\nconsumers and was alienating its core target demographic of fitness beginners\nand casual gym-goers. As a result, Planet Fitness was experiencing a\nsignificant headwind in net member joins during its peak first-quarter sign-up\nperiod that rendered its previously issued fiscal 2026 guidance and long-term\nfinancial targets unachievable.\n\nOn May 7, 2026, Planet Fitness announced financial results for the first\nquarter of 2026, revealing that its critical peak sign-up period was off to a\nslower-than-expected start internally. The Company cut full-year 2026 growth\nguidance, cutting same-store growth from 4-5% to 1%, and withdrew the\nlong-term three-year growth algorithm it had introduced six months prior,\nattributing these results to marketing that failed to resonate with its core\ncustomer base, alongside external competition, macroeconomic, and\nweather-related impacts. The Company also announced it was pausing the planned\nnational rollout of the Black Card price increase to prioritize revitalizing\nnew membership growth. On this news, the price of Planet Fitness shares\ndeclined by $19.95 per share, or over 31%, from $63.96 per share on May 6,\n2025 to close at $44.01 on May 7, 2026.\n\n[CLICK HERE TO LEARN MORE ABOUT THE CLASS ACTION\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fcases-investigations%2Fplanet-fitness-inc&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=CLICK+HERE+TO+LEARN+MORE+ABOUT+THE+CLASS+ACTION&index=4&md5=bf614b0fdf3e43ce51a7dbffec3338af)\n]\n\nWhat Should I Do?\n\nIf you purchased or otherwise acquired Planet Fitness securities, have\ninformation, or would like to learn more about this investigation, please\ncontact Lauren Molinaro\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2Fprofessionals%2FLauren-Molinaro&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Lauren+Molinaro&index=5&md5=f58095d8e6686d3308f7a9f16025d665)\nof Kirby McInerney LLP\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Kirby+McInerney+LLP&index=6&md5=77e2ebf15153339085b7888bc656a4a7)\nby email at investigations@kmllp.com (mailto:investigations@kmllp.com) , or\nfill out the contact form below, to discuss your rights or interests with\nrespect to these matters at no cost.\n\n[WHAT IS A SECURITIES CLASS ACTION?\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=WHAT+IS+A+SECURITIES+CLASS+ACTION%3F&index=7&md5=625d5d0c08713c0014b87dfce4920eb6)\n]\n\nKirby McInerney LLP\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=Kirby+McInerney+LLP&index=8&md5=61e6b322ba796a5d1fdf721828235fa0)\nis a New York-based plaintiffs’ law firm concentrating in securities,\nantitrust, whistleblower, and consumer litigation. The firm’s efforts on\nbehalf of shareholders in securities litigation have resulted in recoveries\ntotaling billions of dollars. Additional information about the firm can be\nfound at Kirby McInerney LLP’s website\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=website&index=9&md5=125d035246bda785f805c234d8abf087)\n.\n\nThis press release may be considered Attorney Advertising in some\njurisdictions under the applicable law and ethical rules.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260812697421/en/\n(https://www.businesswire.com/news/home/20260812697421/en/)\n\nKirby McInerney LLP\n\nLauren Molinaro, Esq.\n\n212-699-1171\n\nhttps://www.kmllp.com \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kmllp.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=https%3A%2F%2Fwww.kmllp.com&index=10&md5=30337de689bb233917f0548c9262bcd0)\n\nhttps://securitiesleadplaintiff.com/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&esheet=54588657&newsitemid=20260812697421&lan=en-US&anchor=https%3A%2F%2Fsecuritiesleadplaintiff.com%2F&index=11&md5=05e7b75b2ae13e99ffda010f7b540677)\n\ninvestigations@kmllp.com (mailto:investigations@kmllp.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-13T00:00:00.317430458Z","server_sent_at_ms":1786579200317},"received_at":"2026-08-13T00:00:00.476Z","source_url":"https://www.businesswire.com/news/home/20260812697421/en/"},"analysis":{"id":"106461","press_release_id":"117469","analysis_json":{"industry":{"label":"Leisure Facilities","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"legal_litigation","narrative":"Kirby McInerney LLP issued a reminder to Planet Fitness investors of the September 14, 2026 deadline to seek lead plaintiff status in a securities class action.\n\nThe lawsuit alleges the company made misleading statements regarding its marketing campaign and growth guidance prior to a significant share price decline in May 2026.\n\nThis release is a solicitation by a plaintiff law firm and not a disclosure from the company itself.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Plaintiff-firm solicitation -- suppress."},"keyFigures":{},"quotedText":"","namedEntities":{"people":[{"name":"Lauren Molinaro"}],"products":["We Are All Strong on This Planet","Black Card"],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT"},{"name":"Kirby McInerney LLP"}],"dollarAmounts":[{"amount":"$19.95","context":"per-share decline in stock price"},{"amount":"$63.96","context":"share price on May 6, 2025"},{"amount":"$44.01","context":"closing share price on May 7, 2026"},{"amount":"$29.99","context":"planned price for Black Card membership"}]},"materialImpact":{"score":1,"reasoning":"Plaintiff law-firm shareholder solicitation issued by Kirby McInerney LLP. No new disclosure from the issuer; no certified class, no settlement. Boilerplate lead-plaintiff-deadline reminder."},"tickerRelevance":{"others":[],"primary":"PLNT"},"globalImportance":15,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"event_type":"legal_litigation","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Kirby McInerney LLP issued a reminder to Planet Fitness investors of the September 14, 2026 deadline to seek lead plaintiff status in a securities class action.\n\nThe lawsuit alleges the company made misleading statements regarding its marketing campaign and growth guidance prior to a significant share price decline in May 2026.\n\nThis release is a solicitation by a plaintiff law firm and not a disclosure from the company itself.","key_figures":{},"named_entities":{"people":[{"name":"Lauren Molinaro"}],"products":["We Are All Strong on This Planet","Black Card"],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT"},{"name":"Kirby McInerney LLP"}],"dollarAmounts":[{"amount":"$19.95","context":"per-share decline in stock price"},{"amount":"$63.96","context":"share price on May 6, 2025"},{"amount":"$44.01","context":"closing share price on May 7, 2026"},{"amount":"$29.99","context":"planned price for Black Card membership"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-13T00:29:17.166Z","global_importance":15,"audience_relevance":20,"importance_components":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"durationMs":403455,"modelName":"glm-4.7"}}