{"success":true,"data":{"pressRelease":{"id":"118234","rtpr_id":"nBw6qKF92a","ticker":"IRM","exchange":"NYSE","all_tickers":["IRM"],"title":"Clutter by Iron Mountain Reimagines Personal Storage, Delivering a Premium Managed Storage Solution","author":"Business Wire","published_at":"2026-08-13T13:00:00.526Z","article_body":"Clutter by Iron Mountain Reimagines Personal Storage, Delivering a Premium\nManaged Storage Solution\n\nCombining enterprise-standard logistics, digital access, and Iron Mountain’s\ntrusted legacy, Clutter offers a complete, end-to-end personal storage\nexperience designed around safekeeping\n\nClutter by Iron Mountain\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.clutter.com&esheet=54588118&newsitemid=20260813535139&lan=en-US&anchor=Clutter+by+Iron+Mountain&index=1&md5=608c18a6ecba82603975830c73a978a0)\ntoday announced the relaunch of its managed personal storage service,\nintroducing a premium alternative to traditional self-storage. Designed for\nconsumers seeking a more secure and convenient way to store their belongings,\nthe service combines enterprise-level logistics, secure facility storage, and\nAI enhanced digital access all backed by Iron Mountain’s 75-year track\nrecord of protecting the world’s most valuable assets.\n\nFor decades, consumers have viewed personal storage as a self-managed hassle\nand a basic commodity. Rather than asking customers to rent trucks, haul heavy\nboxes, and pack their belongings themselves, Clutter by Iron Mountain provides\nan end-to-end managed storage experience. From pickup and transportation to\nsecure storage and return delivery, our managed solution allows customers to\nensure their items receive the same standard of care that institutions have\nenjoyed for decades.\n\nBeyond handling the physical heavy lifting, Clutter by Iron Mountain\nintegrates modern technology directly into the experience. Via a digital\ninventory platform, customers can view photos of their stored items online and\nschedule on-demand return delivery for items with just a few clicks. Clutter\nby Iron Mountain is the only seamless, end-to-end, managed storage provider to\ndeliver packing, transportation, digital inventory and the assurance of Iron\nMountain’s time-tested protection all in one service.\n\n\"When people entrust us with their belongings, they're placing their memories,\nmilestones, and the things that matter most in our care,\" said Amy Sheaves, VP\nof Consumer Storage at Clutter by Iron Mountain. \"For too long, storage has\nfelt like a burdensome chore. Clutter by Iron Mountain is changing that\nconversation by demonstrating that managed storage delivers more than\nconvenience. We deliver asset stewardship. Whether protecting priceless\nbusiness records or treasured family keepsakes, the standard of care should\nnever change. Consumers deserve the same level of protection, stewardship, and\noperational excellence that organizations around the world have relied on from\nIron Mountain for decades.\"\n\nClutter by Iron Mountain serves a broad range of consumers who value security,\nconvenience, and peace of mind. Whether they’re busy urbanites who prefer\nnot to visit self-storage units alone, homeowners renovating, older adults\nrightsizing, or growing families making space for a new chapter, these \"Asset\nProtectors\" share the same priority: trusting their memories and investments\nto the highest standard of care.\n\nClutter by Iron Mountain’s premium managed storage experience is available\nin more than 25 key U.S. and Canadian metropolitan markets, including New\nYork, Los Angeles, Chicago, Dallas, Miami, and Toronto among many others.\n\nTo learn more or schedule a reservation, visit www.clutter.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.clutter.com&esheet=54588118&newsitemid=20260813535139&lan=en-US&anchor=www.clutter.com&index=2&md5=d4544ffa1d2d105684f7f0fa10d61ea6)\n.\n\nAbout Clutter by Iron Mountain\n\nClutter by Iron Mountain is a managed storage company that helps consumers\nreclaim their space without the inconvenience of traditional self-storage.\nClutter by Iron Mountain provides an end-to-end storage experience designed to\nprovide access, protection, and stewardship. Backed by Iron Mountain's trusted\nlegacy of safeguarding critical assets, Clutter by Iron Mountain is redefining\nwhat consumers can expect from personal storage.\n\nAbout Iron Mountain\n\nIron Mountain Incorporated (NYSE: IRM) partners with more than 240,000\ncustomers across 61 countries, including approximately 95% of the Fortune\n1000. We serve as the trusted guardians of what matters most, helping unlock\nwhat’s possible. By connecting physical, digital, and intelligent workflows,\nour lifecycle solutions help organizations realize enterprise value at scale.\nFrom complex challenges across information management and digital\ntransformation to data security, data centers, and asset lifecycle management,\nwe empower organizations to navigate an ever-changing landscape to prepare for\ntomorrow’s possibilities. Our longstanding commitment to safety, security,\nsustainability, and continuous innovation defines everything we do.\n\nTo learn more about Iron Mountain, please visit www.IronMountain.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.IronMountain.com&esheet=54588118&newsitemid=20260813535139&lan=en-US&anchor=www.IronMountain.com&index=3&md5=58ba14ef9fb1f37e51aac13a2e56d23d)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260813535139/en/\n(https://www.businesswire.com/news/home/20260813535139/en/)\n\nMedia Contact: media@ironmountain.com (mailto:media@ironmountain.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw6qKF92a","title":"Clutter by Iron Mountain Reimagines Personal Storage, Delivering a Premium Managed Storage Solution","author":"Business Wire","ticker":"IRM","created":"2026-08-13T13:00:00.526Z","tickers":["IRM"],"exchange":"NYSE","article_body":"Clutter by Iron Mountain Reimagines Personal Storage, Delivering a Premium\nManaged Storage Solution\n\nCombining enterprise-standard logistics, digital access, and Iron Mountain’s\ntrusted legacy, Clutter offers a complete, end-to-end personal storage\nexperience designed around safekeeping\n\nClutter by Iron Mountain\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.clutter.com&esheet=54588118&newsitemid=20260813535139&lan=en-US&anchor=Clutter+by+Iron+Mountain&index=1&md5=608c18a6ecba82603975830c73a978a0)\ntoday announced the relaunch of its managed personal storage service,\nintroducing a premium alternative to traditional self-storage. Designed for\nconsumers seeking a more secure and convenient way to store their belongings,\nthe service combines enterprise-level logistics, secure facility storage, and\nAI enhanced digital access all backed by Iron Mountain’s 75-year track\nrecord of protecting the world’s most valuable assets.\n\nFor decades, consumers have viewed personal storage as a self-managed hassle\nand a basic commodity. Rather than asking customers to rent trucks, haul heavy\nboxes, and pack their belongings themselves, Clutter by Iron Mountain provides\nan end-to-end managed storage experience. From pickup and transportation to\nsecure storage and return delivery, our managed solution allows customers to\nensure their items receive the same standard of care that institutions have\nenjoyed for decades.\n\nBeyond handling the physical heavy lifting, Clutter by Iron Mountain\nintegrates modern technology directly into the experience. Via a digital\ninventory platform, customers can view photos of their stored items online and\nschedule on-demand return delivery for items with just a few clicks. Clutter\nby Iron Mountain is the only seamless, end-to-end, managed storage provider to\ndeliver packing, transportation, digital inventory and the assurance of Iron\nMountain’s time-tested protection all in one service.\n\n\"When people entrust us with their belongings, they're placing their memories,\nmilestones, and the things that matter most in our care,\" said Amy Sheaves, VP\nof Consumer Storage at Clutter by Iron Mountain. \"For too long, storage has\nfelt like a burdensome chore. Clutter by Iron Mountain is changing that\nconversation by demonstrating that managed storage delivers more than\nconvenience. We deliver asset stewardship. Whether protecting priceless\nbusiness records or treasured family keepsakes, the standard of care should\nnever change. Consumers deserve the same level of protection, stewardship, and\noperational excellence that organizations around the world have relied on from\nIron Mountain for decades.\"\n\nClutter by Iron Mountain serves a broad range of consumers who value security,\nconvenience, and peace of mind. Whether they’re busy urbanites who prefer\nnot to visit self-storage units alone, homeowners renovating, older adults\nrightsizing, or growing families making space for a new chapter, these \"Asset\nProtectors\" share the same priority: trusting their memories and investments\nto the highest standard of care.\n\nClutter by Iron Mountain’s premium managed storage experience is available\nin more than 25 key U.S. and Canadian metropolitan markets, including New\nYork, Los Angeles, Chicago, Dallas, Miami, and Toronto among many others.\n\nTo learn more or schedule a reservation, visit www.clutter.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.clutter.com&esheet=54588118&newsitemid=20260813535139&lan=en-US&anchor=www.clutter.com&index=2&md5=d4544ffa1d2d105684f7f0fa10d61ea6)\n.\n\nAbout Clutter by Iron Mountain\n\nClutter by Iron Mountain is a managed storage company that helps consumers\nreclaim their space without the inconvenience of traditional self-storage.\nClutter by Iron Mountain provides an end-to-end storage experience designed to\nprovide access, protection, and stewardship. Backed by Iron Mountain's trusted\nlegacy of safeguarding critical assets, Clutter by Iron Mountain is redefining\nwhat consumers can expect from personal storage.\n\nAbout Iron Mountain\n\nIron Mountain Incorporated (NYSE: IRM) partners with more than 240,000\ncustomers across 61 countries, including approximately 95% of the Fortune\n1000. We serve as the trusted guardians of what matters most, helping unlock\nwhat’s possible. By connecting physical, digital, and intelligent workflows,\nour lifecycle solutions help organizations realize enterprise value at scale.\nFrom complex challenges across information management and digital\ntransformation to data security, data centers, and asset lifecycle management,\nwe empower organizations to navigate an ever-changing landscape to prepare for\ntomorrow’s possibilities. Our longstanding commitment to safety, security,\nsustainability, and continuous innovation defines everything we do.\n\nTo learn more about Iron Mountain, please visit www.IronMountain.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.IronMountain.com&esheet=54588118&newsitemid=20260813535139&lan=en-US&anchor=www.IronMountain.com&index=3&md5=58ba14ef9fb1f37e51aac13a2e56d23d)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260813535139/en/\n(https://www.businesswire.com/news/home/20260813535139/en/)\n\nMedia Contact: media@ironmountain.com (mailto:media@ironmountain.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-13T13:00:00.651058813Z","server_sent_at_ms":1786626000651},"received_at":"2026-08-13T13:00:00.716Z","source_url":"https://www.businesswire.com/news/home/20260813535139/en/"},"analysis":{"id":"107228","press_release_id":"118234","analysis_json":{"industry":{"label":"Specialized REITs","sector":"Real Estate"},"redFlags":[],"eventType":"product_launch","narrative":"Clutter by Iron Mountain relaunched its managed personal storage service, offering a premium alternative to self-storage that combines enterprise-level logistics with digital access.\n\nThe service leverages Iron Mountain's 75-year legacy of asset protection and is currently available in over 25 key U.S. and Canadian metropolitan markets.\n\nThis expansion extends the company's standard of care—used by 95% of the Fortune 1000—directly to individual consumers.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Iron Mountain extends enterprise protection standards to the consumer market with Clutter relaunch."},"keyFigures":{"customDimensions":{"legacy_years":75,"irm_countries":61,"irm_customers":240000,"markets_count":"25+","fortune_1000_pct":"95%"}},"quotedText":"For too long, storage has felt like a burdensome chore. Clutter by Iron Mountain is changing that conversation by demonstrating that managed storage delivers more than convenience. We deliver asset stewardship.","namedEntities":{"people":[{"name":"Amy Sheaves","role":"VP of Consumer Storage at Clutter by Iron Mountain"}],"products":["Clutter by Iron Mountain managed personal storage service","digital inventory platform"],"companies":[{"name":"Iron Mountain Incorporated","ticker":"IRM"},{"name":"Clutter by Iron Mountain","relationship":"subsidiary"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Relaunch of a consumer-facing subsidiary service. 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