{"success":true,"data":{"pressRelease":{"id":"119440","rtpr_id":"nGNXbTDrLD","ticker":"RCI","exchange":"NYSE","all_tickers":["RCI","RCIB"],"title":"Rogers Turns on Free Rogers Satellite to all B.C. Wireless Customers During Wildfires","author":"Globe Newswire","published_at":"2026-08-14T13:00:00.215Z","article_body":"VANCOUVER, British Columbia, Aug. 14, 2026 (GLOBE NEWSWIRE) -- Rogers\nCommunications today announced it has opened up Rogers Satellite province-wide\nfor all Rogers wireless customers in British Columbia as wildfires continue to\nspread.\n\n“We’re committed to helping British Columbians affected by these\ndevastating wildfires,” said Tony Staffieri, President and CEO, Rogers.\n“Our teams are working around the clock to help keep people connected. As\nthe only Canadian carrier with satellite-to-mobile technology, with this pilot\nRogers is providing an added layer of connectivity where it’s needed -\nhelping families reach loved ones and first responders stay connected on the\njob.”\n\nRogers Satellite provides connectivity where traditional cell coverage is not\navailable. The service can keep customers connected if a cellular tower is\ndown because of damage from a wildfire or hydro outage, and in areas outside\nof the reach of towers such as remote highways. Rogers is opening up the\nservice in British Columbia for all Rogers wireless customers, including\nbusinesses and government, to pilot how satellite-to-mobile technology\nenhances safety and is used by residents and communities during emergencies\nand natural disasters.\n\nIn addition to text messaging and text-to-911, Rogers Satellite supports\nsatellite-ready apps such as WhatsApp, Messenger and Google Maps on compatible\ndevices.\n\nTo build on our efforts to keep customers connected, Rogers is matching new\ndonations to the Canadian Red Cross 2026 British Columbia Wildfires Appeal\n(https://www.globenewswire.com/Tracker?data=N_YKln33P_dcA_9GP_Y72QZmtEevZ_CaOaThlfpWhbvPeLWBQgjbIDCB-xJvfdZt6K17NdCalTm8ooVob0-RtiytgggSixX85obciYCiEyerlDQyxPXftucBZkmd_a_q5NOFKCYVMT4_tfzLD7IT4Q==)\nup to $100,000. The company has launched text-to-donate, making it easy for\nCanadians to donate $5 through their phones, by texting ROGERS to 20222 (FR:\n30333).\n\nRogers is also supporting customers who have been evacuated from their homes\nby automatically crediting Rogers internet, TV and home phone services for the\nduration of the evacuation period.\n\nRogers Satellite is available outside, including on bodies of water, where you\ncan see the sky. For coverage areas, see coverage map.\n(https://www.globenewswire.com/Tracker?data=A1ZYP65CgotadJhXrqhAra58xPInxzQgd5y-BKj4j1LFAoKRqXZzDC9Gjet63B5_-XsoM8VFLUSmzf4192uam9PEA0xWXQ_1QDyJC501lW3tYbW_q4S3XPjo5mzC1kG1YZL2VlK8IaJUwQXsHUu-A_hc2l5eWcQZWMPjirLanas=)\n\nThe technology works on most modern smartphones and is being rolled out to all\nexisting Rogers wireless customers in B.C. today. The pilot will run during\nthe B.C. government’s state of provincial emergency.\n\nAbout Rogers Communications Inc\nRogers is Canada’s communications, sports and entertainment company and its\nshares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and\nRCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information,\nplease visit rogers.com\n(https://www.globenewswire.com/Tracker?data=-xXNqy5AXIB_VpLxPvOuOXe2TN7j-ucO-Qx-pFWDJQk-A0ck9p8fM1JM30ZlBjhCnh9A0D-hg_6rXbx7G3LVJg==) or about.rogers.com/investor-relations\n(https://www.globenewswire.com/Tracker?data=ZF9eWMU4F5cujqVfjUZ55---6IkDIzFbPqMs3f0zWNS0CP3Pzn9fF3du2soqDDQGM8a0689azpFjAHJXdP7Zmd0iudcZjYr2pO5Xvf01-Vwpq34hbAEoVuwKnWe_uy5CGzT52BDqpl4if2U4bdNjOQ==).\n\nFor more information:\nRogers Communications,\n media@rci.rogers.com, \n1-844-226-1338\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5d553740-a5a6-43db-bc73-0a6562b1a289)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNXbTDrLD","title":"Rogers Turns on Free Rogers Satellite to all B.C. Wireless Customers During Wildfires","author":"Globe Newswire","ticker":"RCI","created":"2026-08-14T13:00:00.215Z","tickers":["RCI","RCIB"],"exchange":"NYSE","article_body":"VANCOUVER, British Columbia, Aug. 14, 2026 (GLOBE NEWSWIRE) -- Rogers\nCommunications today announced it has opened up Rogers Satellite province-wide\nfor all Rogers wireless customers in British Columbia as wildfires continue to\nspread.\n\n“We’re committed to helping British Columbians affected by these\ndevastating wildfires,” said Tony Staffieri, President and CEO, Rogers.\n“Our teams are working around the clock to help keep people connected. As\nthe only Canadian carrier with satellite-to-mobile technology, with this pilot\nRogers is providing an added layer of connectivity where it’s needed -\nhelping families reach loved ones and first responders stay connected on the\njob.”\n\nRogers Satellite provides connectivity where traditional cell coverage is not\navailable. The service can keep customers connected if a cellular tower is\ndown because of damage from a wildfire or hydro outage, and in areas outside\nof the reach of towers such as remote highways. Rogers is opening up the\nservice in British Columbia for all Rogers wireless customers, including\nbusinesses and government, to pilot how satellite-to-mobile technology\nenhances safety and is used by residents and communities during emergencies\nand natural disasters.\n\nIn addition to text messaging and text-to-911, Rogers Satellite supports\nsatellite-ready apps such as WhatsApp, Messenger and Google Maps on compatible\ndevices.\n\nTo build on our efforts to keep customers connected, Rogers is matching new\ndonations to the Canadian Red Cross 2026 British Columbia Wildfires Appeal\n(https://www.globenewswire.com/Tracker?data=N_YKln33P_dcA_9GP_Y72QZmtEevZ_CaOaThlfpWhbvPeLWBQgjbIDCB-xJvfdZt6K17NdCalTm8ooVob0-RtiytgggSixX85obciYCiEyerlDQyxPXftucBZkmd_a_q5NOFKCYVMT4_tfzLD7IT4Q==)\nup to $100,000. The company has launched text-to-donate, making it easy for\nCanadians to donate $5 through their phones, by texting ROGERS to 20222 (FR:\n30333).\n\nRogers is also supporting customers who have been evacuated from their homes\nby automatically crediting Rogers internet, TV and home phone services for the\nduration of the evacuation period.\n\nRogers Satellite is available outside, including on bodies of water, where you\ncan see the sky. For coverage areas, see coverage map.\n(https://www.globenewswire.com/Tracker?data=A1ZYP65CgotadJhXrqhAra58xPInxzQgd5y-BKj4j1LFAoKRqXZzDC9Gjet63B5_-XsoM8VFLUSmzf4192uam9PEA0xWXQ_1QDyJC501lW3tYbW_q4S3XPjo5mzC1kG1YZL2VlK8IaJUwQXsHUu-A_hc2l5eWcQZWMPjirLanas=)\n\nThe technology works on most modern smartphones and is being rolled out to all\nexisting Rogers wireless customers in B.C. today. The pilot will run during\nthe B.C. government’s state of provincial emergency.\n\nAbout Rogers Communications Inc\nRogers is Canada’s communications, sports and entertainment company and its\nshares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and\nRCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information,\nplease visit rogers.com\n(https://www.globenewswire.com/Tracker?data=-xXNqy5AXIB_VpLxPvOuOXe2TN7j-ucO-Qx-pFWDJQk-A0ck9p8fM1JM30ZlBjhCnh9A0D-hg_6rXbx7G3LVJg==) or about.rogers.com/investor-relations\n(https://www.globenewswire.com/Tracker?data=ZF9eWMU4F5cujqVfjUZ55---6IkDIzFbPqMs3f0zWNS0CP3Pzn9fF3du2soqDDQGM8a0689azpFjAHJXdP7Zmd0iudcZjYr2pO5Xvf01-Vwpq34hbAEoVuwKnWe_uy5CGzT52BDqpl4if2U4bdNjOQ==).\n\nFor more information:\nRogers Communications,\n media@rci.rogers.com, \n1-844-226-1338\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5d553740-a5a6-43db-bc73-0a6562b1a289)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-08-14T13:00:00.262927415Z","server_sent_at_ms":1786712400262},"received_at":"2026-08-14T13:00:00.367Z","source_url":"https://www.globenewswire.com/news-release/2026/08/14/3345359/0/en/rogers-turns-on-free-rogers-satellite-to-all-b-c-wireless-customers-during-wildfires.html"},"analysis":{"id":"108428","press_release_id":"119440","analysis_json":{"industry":{"label":"Telecommunication Services","sector":"Communication Services"},"redFlags":[],"eventType":"operations_update","narrative":"Rogers Communications has enabled free access to its Rogers Satellite service province-wide for all wireless customers in British Columbia as wildfires spread.\n\nThe service provides connectivity where cell towers are down or out of reach, supporting text messaging, 911, and apps like WhatsApp and Google Maps.\n\nRogers is also matching donations to the Canadian Red Cross up to $100,000 and automatically crediting services for evacuated customers.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":""},"keyFigures":{"customDimensions":{"text_donation_amount":"$5","donation_match_amount":"$100,000"}},"quotedText":"We’re committed to helping British Columbians affected by these devastating wildfires","namedEntities":{"people":[{"name":"Tony Staffieri","role":"President and CEO"}],"products":["Rogers Satellite"],"companies":[{"name":"Rogers Communications","ticker":"RCI"},{"name":"Canadian Red Cross","relationship":"charity"},{"name":"WhatsApp","relationship":"partner"},{"name":"Google Maps","relationship":"partner"}],"dollarAmounts":[{"amount":"$100,000","context":"match to donations for the Canadian Red Cross"},{"amount":"$5","context":"text-to-donate amount"}]},"materialImpact":{"score":2,"reasoning":"Operational initiative to provide free satellite connectivity during an emergency. While positive for brand image and customer retention, it does not have a material direct financial impact."},"tickerRelevance":{"others":[],"primary":"RCI"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"operational_emergency_response","sectorWeight":"utilities/telecom"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":2,"narrative":"Rogers Communications has enabled free access to its Rogers Satellite service province-wide for all wireless customers in British Columbia as wildfires spread.\n\nThe service provides connectivity where cell towers are down or out of reach, supporting text messaging, 911, and apps like WhatsApp and Google Maps.\n\nRogers is also matching donations to the Canadian Red Cross up to $100,000 and automatically crediting services for evacuated customers.","key_figures":{"customDimensions":{"text_donation_amount":"$5","donation_match_amount":"$100,000"}},"named_entities":{"people":[{"name":"Tony Staffieri","role":"President and CEO"}],"products":["Rogers Satellite"],"companies":[{"name":"Rogers Communications","ticker":"RCI"},{"name":"Canadian Red Cross","relationship":"charity"},{"name":"WhatsApp","relationship":"partner"},{"name":"Google Maps","relationship":"partner"}],"dollarAmounts":[{"amount":"$100,000","context":"match to donations for the Canadian Red Cross"},{"amount":"$5","context":"text-to-donate amount"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-14T14:09:47.799Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap","eventGravity":"operational_emergency_response","sectorWeight":"utilities/telecom"}},"durationMs":118743,"modelName":"glm-4.7"}}