{"success":true,"data":{"pressRelease":{"id":"119922","rtpr_id":"nACSN0m13a","ticker":"PLNT","exchange":"NYSE","all_tickers":["PLNT"],"title":"PLNT ALERT: Securities Fraud Class Action Launched Against Planet Fitness, Inc. – September 14, 2026 Deadline","author":"ACCESSWIRE","published_at":"2026-08-16T01:05:00.926Z","article_body":"NEW YORK, NY / ACCESS Newswire (https://www.accessnewswire.com/) / August 15,\n2026 / Levi & Korsinsky, LLP announces that a securities class action lawsuit\nhas been filed on behalf of investors who purchased or otherwise acquired\nPlanet Fitness, Inc. (NYSE:PLNT) securities.\n\nIf you suffered a loss on your Planet Fitness investment and would like to\nexplore a potential recovery under the federal securities laws, Learn about\nPlanet Fitness Class Action (https://pr.report/p54y) or contact Joseph E.\nLevi, Esq. via email at jlevi@levikorsinsky.com or call (212)363-7500 to speak\nto our team of experienced shareholder advocates.\n\nTHE LAWSUIT: A class action securities lawsuit was filed against Planet\nFitness, Inc. that seeks to recover losses of shareholders who were adversely\naffected by alleged securities fraud between November 6, 2025 and May 6, 2026.\n\nCASE DETAILS: According to the complaint, defendants provided overwhelmingly\npositive statements to investors while, at the same time, disseminating\nmaterially false and misleading statements and/or concealing material adverse\nfacts concerning the true state of Planet Fitness' customer acquisition and\nmarketing metrics. Notably, the Company's updated marketing messaging was\nfailing to resonate with, and was actively intimidating, its core target\ndemographic of fitness beginners and casual gym-goers. As a result, Planet\nFitness was experiencing a significant headwind in net member joins during its\npeak first-quarter sign-up period that rendered its previously issued fiscal\n2026 guidance and long term financial targets unachievable.\n\nOn May 7, 2026, Planet Fitness announced its financial results for the first\nquarter of fiscal year 2026, revealing that its critical peak sign-up period\nwas off to a slower-than-expected start internally. Management slashed\nfull-year 2026 growth guidance, notably slashing same-store growth from 4-5%\nto only 1%, and completely withdrew its long-term three-year growth algorithm\nit had introduced just six months prior. Planet Fitness attributed these\nresults to an over-pivoted marketing campaign that failed to resonate with its\ncore customer base, alongside external competition, macroeconomic, and weather\nrelated impacts. Management then announced they were pausing the planned\nnational rollout of the Black Card price increase to prioritize revitalizing\nnew membership growth.\n\nFollowing this news, the price of Planet Fitness' common stock declined\ndramatically. From a closing market price of $63.96 per share on May 6, 2026,\nPlanet Fitness' stock price fell to $44.01 per share on May 7, 2026, a decline\nof about 31.19% in the span of just a single day.\n\nWHAT'S NEXT? If you purchased Planet Fitness stock during the relevant time\nframe - even if you still hold your shares, learn about your rights to seek a\nrecovery (https://pr.report/p54z). There is no cost or obligation to\nparticipate.\n\nWHY LEVI & KORSINSKY: Over the past 20 years, Levi & Korsinsky LLP has\nestablished itself as a nationally-recognized securities litigation firm that\nhas secured hundreds of millions of dollars for aggrieved shareholders and\nbuilt a track record of winning high-stakes cases. The firm has extensive\nexpertise representing investors in complex securities litigation and a team\nof over 70 employees to serve our clients. For seven years in a row, Levi &\nKorsinsky has ranked in ISS Securities Class Action Services' Top 50 Report as\none of the top securities litigation firms in the United States. Attorney\nAdvertising. Prior results do not guarantee similar outcomes.\n\nCONTACT:\nLevi & Korsinsky, LLP\nJoseph E. Levi, Esq.\nEd Korsinsky, Esq.\n33 Whitehall Street, 27th Floor\nNew York, NY 10004\njlevi@levikorsinsky.com\nTel: (212)363-7500\nFax: (212) 363-7171\n\nSOURCE: Levi & Korsinsky, LLP\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/plnt-alert-securities-fraud-class-action-launched-against-planet-1207795)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nACSN0m13a","title":"PLNT ALERT: Securities Fraud Class Action Launched Against Planet Fitness, Inc. – September 14, 2026 Deadline","author":"ACCESSWIRE","ticker":"PLNT","created":"2026-08-16T01:05:00.926Z","tickers":["PLNT"],"exchange":"NYSE","article_body":"NEW YORK, NY / ACCESS Newswire (https://www.accessnewswire.com/) / August 15,\n2026 / Levi & Korsinsky, LLP announces that a securities class action lawsuit\nhas been filed on behalf of investors who purchased or otherwise acquired\nPlanet Fitness, Inc. (NYSE:PLNT) securities.\n\nIf you suffered a loss on your Planet Fitness investment and would like to\nexplore a potential recovery under the federal securities laws, Learn about\nPlanet Fitness Class Action (https://pr.report/p54y) or contact Joseph E.\nLevi, Esq. via email at jlevi@levikorsinsky.com or call (212)363-7500 to speak\nto our team of experienced shareholder advocates.\n\nTHE LAWSUIT: A class action securities lawsuit was filed against Planet\nFitness, Inc. that seeks to recover losses of shareholders who were adversely\naffected by alleged securities fraud between November 6, 2025 and May 6, 2026.\n\nCASE DETAILS: According to the complaint, defendants provided overwhelmingly\npositive statements to investors while, at the same time, disseminating\nmaterially false and misleading statements and/or concealing material adverse\nfacts concerning the true state of Planet Fitness' customer acquisition and\nmarketing metrics. Notably, the Company's updated marketing messaging was\nfailing to resonate with, and was actively intimidating, its core target\ndemographic of fitness beginners and casual gym-goers. As a result, Planet\nFitness was experiencing a significant headwind in net member joins during its\npeak first-quarter sign-up period that rendered its previously issued fiscal\n2026 guidance and long term financial targets unachievable.\n\nOn May 7, 2026, Planet Fitness announced its financial results for the first\nquarter of fiscal year 2026, revealing that its critical peak sign-up period\nwas off to a slower-than-expected start internally. Management slashed\nfull-year 2026 growth guidance, notably slashing same-store growth from 4-5%\nto only 1%, and completely withdrew its long-term three-year growth algorithm\nit had introduced just six months prior. Planet Fitness attributed these\nresults to an over-pivoted marketing campaign that failed to resonate with its\ncore customer base, alongside external competition, macroeconomic, and weather\nrelated impacts. Management then announced they were pausing the planned\nnational rollout of the Black Card price increase to prioritize revitalizing\nnew membership growth.\n\nFollowing this news, the price of Planet Fitness' common stock declined\ndramatically. From a closing market price of $63.96 per share on May 6, 2026,\nPlanet Fitness' stock price fell to $44.01 per share on May 7, 2026, a decline\nof about 31.19% in the span of just a single day.\n\nWHAT'S NEXT? If you purchased Planet Fitness stock during the relevant time\nframe - even if you still hold your shares, learn about your rights to seek a\nrecovery (https://pr.report/p54z). There is no cost or obligation to\nparticipate.\n\nWHY LEVI & KORSINSKY: Over the past 20 years, Levi & Korsinsky LLP has\nestablished itself as a nationally-recognized securities litigation firm that\nhas secured hundreds of millions of dollars for aggrieved shareholders and\nbuilt a track record of winning high-stakes cases. The firm has extensive\nexpertise representing investors in complex securities litigation and a team\nof over 70 employees to serve our clients. For seven years in a row, Levi &\nKorsinsky has ranked in ISS Securities Class Action Services' Top 50 Report as\none of the top securities litigation firms in the United States. Attorney\nAdvertising. Prior results do not guarantee similar outcomes.\n\nCONTACT:\nLevi & Korsinsky, LLP\nJoseph E. Levi, Esq.\nEd Korsinsky, Esq.\n33 Whitehall Street, 27th Floor\nNew York, NY 10004\njlevi@levikorsinsky.com\nTel: (212)363-7500\nFax: (212) 363-7171\n\nSOURCE: Levi & Korsinsky, LLP\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/plnt-alert-securities-fraud-class-action-launched-against-planet-1207795)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved."},"type":"article","timestamp":"2026-08-16T01:05:00.993771792Z","server_sent_at_ms":1786842300993},"received_at":"2026-08-16T01:05:01.045Z","source_url":"https://www.accessnewswire.com/newsroom/en/business-and-professional-services/plnt-alert-securities-fraud-class-action-launched-against-planet-1207795"},"analysis":{"id":"108911","press_release_id":"119922","analysis_json":{"industry":{"label":"Specialized Consumer Services","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"legal_litigation","narrative":"Levi & Korsinsky, LLP announced a class action lawsuit against Planet Fitness on behalf of investors who purchased securities between November 6, 2025, and May 6, 2026.\n\nThe complaint alleges the company made misleading statements regarding marketing metrics and customer acquisition, which rendered fiscal 2026 guidance unachievable.\n\nThis release is a solicitation from a plaintiff law firm seeking lead plaintiffs before the September 14, 2026 deadline.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Plaintiff-firm solicitation -- suppress."},"keyFigures":{"customDimensions":{"guidance_cut":"from 4-5% to 1%","prior_close_price":"$63.96","stock_decline_pct":"31.19","subsequent_close_price":"$44.01"}},"quotedText":"There is no cost or obligation to participate.","namedEntities":{"people":[{"name":"Joseph E. Levi","role":"Attorney"},{"name":"Ed Korsinsky","role":"Attorney"}],"products":[],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT","relationship":"defendant"},{"name":"Levi & Korsinsky, LLP","relationship":"plaintiff law firm"}],"dollarAmounts":[{"amount":"$63.96","context":"closing market price on May 6, 2026"},{"amount":"$44.01","context":"closing market price on May 7, 2026"}]},"materialImpact":{"score":1,"reasoning":"Plaintiff law-firm shareholder solicitation issued by Levi & Korsinsky, LLP. No new disclosure from the issuer; no certified class, no settlement. Routine lead-plaintiff-deadline reminder."},"tickerRelevance":{"others":[],"primary":"PLNT"},"globalImportance":15,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"event_type":"legal_litigation","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Levi & Korsinsky, LLP announced a class action lawsuit against Planet Fitness on behalf of investors who purchased securities between November 6, 2025, and May 6, 2026.\n\nThe complaint alleges the company made misleading statements regarding marketing metrics and customer acquisition, which rendered fiscal 2026 guidance unachievable.\n\nThis release is a solicitation from a plaintiff law firm seeking lead plaintiffs before the September 14, 2026 deadline.","key_figures":{"customDimensions":{"guidance_cut":"from 4-5% to 1%","prior_close_price":"$63.96","stock_decline_pct":"31.19","subsequent_close_price":"$44.01"}},"named_entities":{"people":[{"name":"Joseph E. Levi","role":"Attorney"},{"name":"Ed Korsinsky","role":"Attorney"}],"products":[],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT","relationship":"defendant"},{"name":"Levi & Korsinsky, LLP","relationship":"plaintiff law firm"}],"dollarAmounts":[{"amount":"$63.96","context":"closing market price on May 6, 2026"},{"amount":"$44.01","context":"closing market price on May 7, 2026"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-16T01:06:36.126Z","global_importance":15,"audience_relevance":15,"importance_components":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"durationMs":95065,"modelName":"glm-4.7"}}