{"success":true,"data":{"pressRelease":{"id":"120389","rtpr_id":"nPn4ZbVyza","ticker":"CMG","exchange":"NYSE","all_tickers":["CMG"],"title":"CHIPOTLE CELEBRATES BACK-TO-SCHOOL SEASON WITH SCHOOL SPIRIT BOGO AND CHIPOTLE SUNDAYS DEAL","author":"PR Newswire","published_at":"2026-08-17T11:53:00.044Z","article_body":"CHIPOTLE CELEBRATES BACK-TO-SCHOOL SEASON WITH SCHOOL SPIRIT BOGO AND CHIPOTLE SUNDAYS DEAL\n\nPR Newswire\n\nNEWPORT BEACH, Calif., Aug. 17, 2026\n\n * On Thursday, August 20, guests wearing school apparel or accessories can\nreceive a BUY-ONE-GET-ONE (BOGO) entrée offer from 3 p.m. to close local\ntime¹ at participating Chipotle restaurants.\n * On Sundays, August 23, August 30 and September 6, guests who order two or more\nentrées after 3 p.m. local time on the Chipotle app or website can receive a\nfree entrée with code SUNDAYS.(2)\nNEWPORT BEACH, Calif., Aug. 17, 2026 /PRNewswire/ -- Chipotle Mexican Grill\n(NYSE: CMG) today announced a School Spirit BOGO and three consecutive weeks\nof a \"Chipotle Sundays\" dinner offer, bringing more value to fans during the\nback-to-school season.\n\nChipotle School Spirit BOGO\nAs students head back to the classroom, Chipotle is giving fans another reason\nto rep their pride with a School Spirit BOGO. On Thursday, August 20, guests\nwearing school apparel or accessories can purchase an entrée at participating\nChipotle restaurants in the U.S. from 3 p.m. to close local time and receive a\nsecond entrée for free. From middle and high school spirit wear to college\ntees, sweatshirts, jerseys and hats, school gear is the ticket to a free\nentrée.(1)\n\nThe Chipotle Sundays Reset\nOn TikTok, \"Chipotle Sundays\" has emerged as an end-of-weekend ritual, with\nfans turning to Chipotle for a quiet meal at home or an easy dinner with\nfriends (see HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=2293924273&u=https%3A%2F%2Fwww.tiktok.com%2Ft%2FZTAodWbUj%2F&a=%C2%A0HERE)\n, HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=3197417043&u=https%3A%2F%2Fwww.tiktok.com%2Ft%2FZTAoRYCv1%2F&a=HERE)\n). Chipotle is leaning into the trend this back-to-school season by helping\nfans reset for the week ahead with three consecutive Sundays of dinner\noffers.(2) Starting Sunday, August 23, guests in the U.S. and Canada who order\ntwo or more entrées after 3 p.m. local time on the Chipotle app, Chipotle.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=2418267192&u=http%3A%2F%2Fchipotle.com%2F&a=Chipotle.com)\n or Chipotle.ca\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=1248442441&u=http%3A%2F%2Fchipotle.ca%2F&a=Chipotle.ca)\ncan receive a free entrée with code SUNDAYS.(2)\n\nHere is the full Chipotle Sundays schedule:\n\n * Sunday, August 23\n * Sunday, August 30\n * Sunday, September 6\n\"Back-to-school season is all about showing your school spirit and getting\nback into the routines that make the week feel a little easier,\" said\nStephanie Perdue, Senior Vice President of Brand Marketing at Chipotle.\n\"Whether you're repping your school or resetting with Chipotle on a Sunday,\nthese offers are about meeting our guests in the moments that matter to them\nwith real food and great value.\"\n\nChipotle U Rewards\nLast back-to-school season, the brand introduced Chipotle U Rewards, a student\nloyalty program that rewards key milestones in the college experience. Members\nscore 1,000 bonus points when they sign up and earn 20% more points with every\npurchase, helping them get free Chipotle faster. College students enrolled in\nChipotle Rewards can sign up for Chipotle U Rewards and validate their\nenrollment through ID.me\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=215602699&u=https%3A%2F%2Fid.me%2F&a=%C2%A0ID.me)\n by visiting Chipotle.com/chipotle-u-rewards\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=3530504952&u=https%3A%2F%2Fwww.chipotle.com%2Fchipotle-u-rewards&a=Chipotle.com%2Fchipotle-u-rewards)\n.\n\n1 – The BUY-ONE-GET-ONE (BOGO) promotion is limited to five free entrées\nper check and is subject to availability. Each free item requires purchase of\nan entrée item of equal or greater value and may be used only by the customer\nwearing school apparel or accessories, as determined by the restaurant, in a\nsingle transaction. Valid only on August 20, 2026, after 3:00 p.m. local time.\nRedeemable in-restaurant only, at participating U.S. Chipotle locations during\nregular business hours; not valid for catering, mobile, online or delivery\norders. Purchased items are eligible for Chipotle Rewards points; the\npromotion may not otherwise be combined with other coupons, promotions, or\nspecial offers. Additional restrictions may apply; void where prohibited.\n\n2 – Chipotle Sundays Terms: Valid 8/23/26, 8/30/26 and 9/6/26 on same-day\ndigital orders placed after 3:00 p.m. at participating Chipotle restaurants in\nthe U.S. and Canada. One free entrée with purchase of at least two other\nentrées. Promo code required. Redemption subject to availability.\nChipotle.com and mobile app only. Additional restrictions apply; void where\nprohibited. Full terms: Chipotle.com/sundays\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=2070592790&u=http%3A%2F%2Fwww.chipotle.com%2Fsundays&a=Chipotle.com%2Fsundays)\n.\n\nAbout Chipotle\nChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by\nserving responsibly sourced, classically-cooked, real food with wholesome\ningredients without artificial colors, flavors or preservatives. There are\nover 4,200 restaurants as of June 30, 2026, in the United States, Canada, the\nUnited Kingdom, France, Germany, and the Middle East and it is the only\nrestaurant company of its size that owns and operates all its restaurants in\nthe United States, Canada and Europe. With nearly 140,000 employees passionate\nabout providing a great guest experience, Chipotle is a longtime leader and\ninnovator in the food industry. Chipotle is committed to making its food more\naccessible to everyone while continuing to be a brand with a demonstrated\npurpose as it leads the way in digital, technology and sustainable business\npractices. For more information or to place an order online, visit\nchipotle.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=1187235955&u=http%3A%2F%2Fchipotle.com%2F&a=chipotle.com)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chipotle-celebrates-back-to-school-season-with-school-spirit-bogo-and-chipotle-sundays-deal-302852387.html\n(https://www.prnewswire.com/news-releases/chipotle-celebrates-back-to-school-season-with-school-spirit-bogo-and-chipotle-sundays-deal-302852387.html)\n\nSOURCE Chipotle Mexican Grill\n\n\n\nErin Wolford, (949) 524-4035, MediaRelations@chipotle.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1970259/School-Spirit-Bogo-PR-with-Logo.jpg?id=OA2888412\nhttps://mmx.prnewswire.com/media/MS1970260/Chipotle_Sundays.jpg?id=OA2888413\nhttps://mmx.prnewswire.com/media/MS800164/cmg-logo-1500.jpg?id=OA2888406\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn4ZbVyza","title":"CHIPOTLE CELEBRATES BACK-TO-SCHOOL SEASON WITH SCHOOL SPIRIT BOGO AND CHIPOTLE SUNDAYS DEAL","author":"PR Newswire","ticker":"CMG","created":"2026-08-17T11:53:00.044Z","tickers":["CMG"],"exchange":"NYSE","article_body":"CHIPOTLE CELEBRATES BACK-TO-SCHOOL SEASON WITH SCHOOL SPIRIT BOGO AND CHIPOTLE SUNDAYS DEAL\n\nPR Newswire\n\nNEWPORT BEACH, Calif., Aug. 17, 2026\n\n * On Thursday, August 20, guests wearing school apparel or accessories can\nreceive a BUY-ONE-GET-ONE (BOGO) entrée offer from 3 p.m. to close local\ntime¹ at participating Chipotle restaurants.\n * On Sundays, August 23, August 30 and September 6, guests who order two or more\nentrées after 3 p.m. local time on the Chipotle app or website can receive a\nfree entrée with code SUNDAYS.(2)\nNEWPORT BEACH, Calif., Aug. 17, 2026 /PRNewswire/ -- Chipotle Mexican Grill\n(NYSE: CMG) today announced a School Spirit BOGO and three consecutive weeks\nof a \"Chipotle Sundays\" dinner offer, bringing more value to fans during the\nback-to-school season.\n\nChipotle School Spirit BOGO\nAs students head back to the classroom, Chipotle is giving fans another reason\nto rep their pride with a School Spirit BOGO. On Thursday, August 20, guests\nwearing school apparel or accessories can purchase an entrée at participating\nChipotle restaurants in the U.S. from 3 p.m. to close local time and receive a\nsecond entrée for free. From middle and high school spirit wear to college\ntees, sweatshirts, jerseys and hats, school gear is the ticket to a free\nentrée.(1)\n\nThe Chipotle Sundays Reset\nOn TikTok, \"Chipotle Sundays\" has emerged as an end-of-weekend ritual, with\nfans turning to Chipotle for a quiet meal at home or an easy dinner with\nfriends (see HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=2293924273&u=https%3A%2F%2Fwww.tiktok.com%2Ft%2FZTAodWbUj%2F&a=%C2%A0HERE)\n, HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=3197417043&u=https%3A%2F%2Fwww.tiktok.com%2Ft%2FZTAoRYCv1%2F&a=HERE)\n). Chipotle is leaning into the trend this back-to-school season by helping\nfans reset for the week ahead with three consecutive Sundays of dinner\noffers.(2) Starting Sunday, August 23, guests in the U.S. and Canada who order\ntwo or more entrées after 3 p.m. local time on the Chipotle app, Chipotle.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=2418267192&u=http%3A%2F%2Fchipotle.com%2F&a=Chipotle.com)\n or Chipotle.ca\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=1248442441&u=http%3A%2F%2Fchipotle.ca%2F&a=Chipotle.ca)\ncan receive a free entrée with code SUNDAYS.(2)\n\nHere is the full Chipotle Sundays schedule:\n\n * Sunday, August 23\n * Sunday, August 30\n * Sunday, September 6\n\"Back-to-school season is all about showing your school spirit and getting\nback into the routines that make the week feel a little easier,\" said\nStephanie Perdue, Senior Vice President of Brand Marketing at Chipotle.\n\"Whether you're repping your school or resetting with Chipotle on a Sunday,\nthese offers are about meeting our guests in the moments that matter to them\nwith real food and great value.\"\n\nChipotle U Rewards\nLast back-to-school season, the brand introduced Chipotle U Rewards, a student\nloyalty program that rewards key milestones in the college experience. Members\nscore 1,000 bonus points when they sign up and earn 20% more points with every\npurchase, helping them get free Chipotle faster. College students enrolled in\nChipotle Rewards can sign up for Chipotle U Rewards and validate their\nenrollment through ID.me\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=215602699&u=https%3A%2F%2Fid.me%2F&a=%C2%A0ID.me)\n by visiting Chipotle.com/chipotle-u-rewards\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=3530504952&u=https%3A%2F%2Fwww.chipotle.com%2Fchipotle-u-rewards&a=Chipotle.com%2Fchipotle-u-rewards)\n.\n\n1 – The BUY-ONE-GET-ONE (BOGO) promotion is limited to five free entrées\nper check and is subject to availability. Each free item requires purchase of\nan entrée item of equal or greater value and may be used only by the customer\nwearing school apparel or accessories, as determined by the restaurant, in a\nsingle transaction. Valid only on August 20, 2026, after 3:00 p.m. local time.\nRedeemable in-restaurant only, at participating U.S. Chipotle locations during\nregular business hours; not valid for catering, mobile, online or delivery\norders. Purchased items are eligible for Chipotle Rewards points; the\npromotion may not otherwise be combined with other coupons, promotions, or\nspecial offers. Additional restrictions may apply; void where prohibited.\n\n2 – Chipotle Sundays Terms: Valid 8/23/26, 8/30/26 and 9/6/26 on same-day\ndigital orders placed after 3:00 p.m. at participating Chipotle restaurants in\nthe U.S. and Canada. One free entrée with purchase of at least two other\nentrées. Promo code required. Redemption subject to availability.\nChipotle.com and mobile app only. Additional restrictions apply; void where\nprohibited. Full terms: Chipotle.com/sundays\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=2070592790&u=http%3A%2F%2Fwww.chipotle.com%2Fsundays&a=Chipotle.com%2Fsundays)\n.\n\nAbout Chipotle\nChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by\nserving responsibly sourced, classically-cooked, real food with wholesome\ningredients without artificial colors, flavors or preservatives. There are\nover 4,200 restaurants as of June 30, 2026, in the United States, Canada, the\nUnited Kingdom, France, Germany, and the Middle East and it is the only\nrestaurant company of its size that owns and operates all its restaurants in\nthe United States, Canada and Europe. With nearly 140,000 employees passionate\nabout providing a great guest experience, Chipotle is a longtime leader and\ninnovator in the food industry. Chipotle is committed to making its food more\naccessible to everyone while continuing to be a brand with a demonstrated\npurpose as it leads the way in digital, technology and sustainable business\npractices. For more information or to place an order online, visit\nchipotle.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753281-1&h=1187235955&u=http%3A%2F%2Fchipotle.com%2F&a=chipotle.com)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chipotle-celebrates-back-to-school-season-with-school-spirit-bogo-and-chipotle-sundays-deal-302852387.html\n(https://www.prnewswire.com/news-releases/chipotle-celebrates-back-to-school-season-with-school-spirit-bogo-and-chipotle-sundays-deal-302852387.html)\n\nSOURCE Chipotle Mexican Grill\n\n\n\nErin Wolford, (949) 524-4035, MediaRelations@chipotle.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1970259/School-Spirit-Bogo-PR-with-Logo.jpg?id=OA2888412\nhttps://mmx.prnewswire.com/media/MS1970260/Chipotle_Sundays.jpg?id=OA2888413\nhttps://mmx.prnewswire.com/media/MS800164/cmg-logo-1500.jpg?id=OA2888406\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-17T11:53:00.111441171Z","server_sent_at_ms":1786967580111},"received_at":"2026-08-17T11:53:00.168Z","source_url":"https://www.prnewswire.com/news-releases/chipotle-celebrates-back-to-school-season-with-school-spirit-bogo-and-chipotle-sundays-deal-302852387.html"},"analysis":{"id":"109378","press_release_id":"120389","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Chipotle announced two back-to-school promotions: a School Spirit BOGO on August 20 for guests wearing school gear and a Chipotle Sundays offer on August 23, 30, and September 6.\n\nThe Chipotle Sundays deal provides a free entrée with the purchase of two or more entrées after 3 p.m. via the app or website.\n\nThe company also promoted its Chipotle U Rewards loyalty program, which offers students bonus points and accelerated earning.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine seasonal marketing promotions."},"keyFigures":null,"quotedText":"Back-to-school season is all about showing your school spirit and getting back into the routines that make the week feel a little easier","namedEntities":{"people":[{"name":"Stephanie Perdue","role":"Senior Vice President of Brand Marketing"}],"products":["Chipotle app","Chipotle Rewards","Chipotle U Rewards"],"companies":[{"name":"Chipotle Mexican Grill","ticker":"CMG"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine seasonal marketing promotion (BOGO and digital offer) with no financial figures disclosed or strategic shifts announced."},"tickerRelevance":{"others":[],"primary":"CMG"},"globalImportance":15,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"seasonal_marketing_promo","sectorWeight":"consumer_discretionary"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Chipotle announced two back-to-school promotions: a School Spirit BOGO on August 20 for guests wearing school gear and a Chipotle Sundays offer on August 23, 30, and September 6.\n\nThe Chipotle Sundays deal provides a free entrée with the purchase of two or more entrées after 3 p.m. via the app or website.\n\nThe company also promoted its Chipotle U Rewards loyalty program, which offers students bonus points and accelerated earning.","key_figures":null,"named_entities":{"people":[{"name":"Stephanie Perdue","role":"Senior Vice President of Brand Marketing"}],"products":["Chipotle app","Chipotle Rewards","Chipotle U Rewards"],"companies":[{"name":"Chipotle Mexican Grill","ticker":"CMG"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-17T11:54:17.028Z","global_importance":15,"audience_relevance":20,"importance_components":{"tickerTier":"large-cap","eventGravity":"seasonal_marketing_promo","sectorWeight":"consumer_discretionary"}},"durationMs":76832,"modelName":"glm-4.7"}}