{"success":true,"data":{"pressRelease":{"id":"120664","rtpr_id":"nPnb63wJka","ticker":"JFC","exchange":"PSE Manila","all_tickers":["JFC"],"title":"Jollibee Debuts Its First Franchise Restaurant in California, Advancing U.S. Growth Strategy","author":"PR Newswire","published_at":"2026-08-17T13:06:00.033Z","article_body":"Jollibee Debuts Its First Franchise Restaurant in California, Advancing U.S. Growth Strategy\n\nPR Newswire\n\nWEST COVINA, Calif., Aug. 17, 2026\n\nNew Roseville location marks the first restaurant in a 24-unit development\nagreement across California, Nevada and Texas\n\nWEST COVINA, Calif., Aug. 17, 2026 /PRNewswire/ -- Jollibee\n(https://www.jollibeefoods.com/) , the global restaurant brand beloved for its\ncomforting classics, distinct flavors, and heartfelt hospitality, debuted its\nfirst franchise (https://www.jollibeefoods.com/franchising)  location in\nCalifornia\n(https://locations.jollibeefoods.com/usa/ca/roseville/1913-douglas-blvd)  on\nFriday, August 7, 2026. The landmark opening marks a pivotal milestone in\nJollibee's North American (https://locations.jollibeefoods.com/)  expansion\nstrategy as the brand leverages multi-unit franchising to accelerate its\ngrowth across key markets in both the U.S. and Canada\n(http://www.ca.jollibeefoods.com/) .\n\nLocated at 1913 Douglas Blvd., the new Jollibee Roseville\n(https://locations.jollibeefoods.com/usa/ca/roseville/1913-douglas-blvd)\n store marks the first location delivered under a 24-unit\nfranchise-development agreement that spans Northern California, Nevada, and\nTexas. The expansion will be led by franchisees Sanjive Datta, a seasoned\nbusiness leader and multi-unit franchise operator, and Ajay Chopra, an\nentrepreneurial executive with nearly 30 years of experience building and\ngrowing companies. They will work alongside Operating Partner Paul Avila, a\nmulti-unit restaurant operator with leadership experience across major QSR\nbrands.\n\nThe Roseville location also builds on Jollibee's deep history in Northern\nCalifornia, which began in 1998 with the opening of its first U.S. restaurant\nin nearby Daly City\n(https://locations.jollibeefoods.com/usa/ca/daly-city/6955-mission-st) . It\nfollows the recent opening of Jollibee's Downtown San Francisco\n(https://locations.jollibeefoods.com/usa/ca/san-francisco/934-market-street)\n restaurant, further strengthening the brand's presence in the region through\nboth company-operated and franchised locations. The franchise group plans to\nopen its next locations in Fort Worth and the Sacramento area , followed by an\nanticipated pace of two to three restaurants annually beginning in 2028.\n\n\"Roseville is an exciting milestone for Jollibee as we continue to bring our\none-of-a-kind dining experience to more communities across the country,\" said\nBeth Dela Cruz, President, Jollibee North America. \"This opening reflects the\nmomentum behind our franchising program and the strength of the experienced\noperators joining us in our mission to spread joy through great-tasting food,\nwarm service and meaningful guest experiences.\"\n\nJollibee's franchise expansion is backed by industry-leading unit economics,\nincluding an average unit volume (AUV) of $4.9 million across its North\nAmerican system. Since launching its North American franchising program, the\nbrand has attracted top-tier franchise groups seeking to build capitalize on\nJollibee's passionate customer following, strong category performance, and\nbroad consumer appeal.\n\nBeyond California, Nevada and Texas, Jollibee has identified Florida, New York\nand the Northeast as priority growth markets. Franchising will play an\nimportant role as the brand expands its footprint and introduces more guests\nto its signature Chickenjoy\n(https://www.jollibeefoods.com/menu/chickenjoy-fried-chicken)  fried chicken,\nChicken Sandwiches (https://www.jollibeefoods.com/menu/chicken-sandwiches) ,\nPeach Mango Pie (https://www.jollibeefoods.com/products/peach-mango-pie)  and\nother delicious menu items.\n\nTo support this expansion, Jollibee is seeking experienced multi-unit\noperators who share its commitment to operational excellence, people-focused\nleadership and local community engagement. Franchisees receive comprehensive\ntraining and restaurant support, backed by Jollibee's strong customer loyalty\nand growing North American presence. Learn more about the program and\napplication requirements at http://www.jollibeefoods.com/franchising\n(http://www.jollibeefoods.com/franchising) .\n\nAs a testament to its broadening consumer appeal, USA TODAY\n(https://time.com/collection/time100-most-influential-companies/2026/jollibee/)\n recently named Jollibee \"Best Fast-Food Fried Chicken in America\" for the\nthird consecutive year (July 2026). The brand's momentum is further reinforced\nby global recognition, including being named to the prestigious 2026 TIME100\nMost Influential Companies\n(https://time.com/article/2026/04/28/time100-companies-food-and-drink/)  list\nand ranking among the Top 10 Industry Leaders in Food & Drink\n(https://time.com/article/2026/04/28/time100-companies-food-and-drink/)  on\nTime's inaugural short list. With more than 100 locations across North\nAmerica, Jollibee continues to grow and stand out in one of the world's most\ncompetitive restaurant markets.\n\nAbout Jollibee Group\n\nJollibee Foods Corporation (PSE: JFC) (the \"Company\") is one of the world's\nfastest-growing restaurant companies, driven by its purpose of spreading joy\nthrough superior taste. It manages and operates a portfolio that includes\n20 brands (the \"Jollibee Group\") with over 10,700 stores and cafés across 33\ncountries.\n\nThe Jollibee Group's portfolio includes nine (9) wholly-owned brands\n(Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong\nZhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger\nKing, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru\nBakery in the Philippines), and ownership stakes in other key brands like The\nCoffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%),\nbubble tea brand Milksha (51%), and SuperFoods Group that operates Highlands\nCoffee (60%) The Company also has membership interests in Tortazo, LLC, along\nwith Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in\nbeverage technology.\n\nThe Jollibee Group's global sustainability agenda, Joy for Tomorrow,\nunderscores its commitment to sustainable business practices across food\nsafety, employee welfare, community support, good governance, and\nenvironmental responsibility, among others. These focus areas are aligned with\nthe United Nations Sustainable Development Goals (UN SDGs).\n\nThe Company has been recognized as the Philippines' Most Admired Company by\nthe Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and\nlisted among Forbes' World's Best Employers and Top Female-Friendly Companies.\nThe Company is also a five-time Gallup Exceptional Workplace Award recipient\nand featured in TIME's World's Best Companies and Fortune's Southeast Asia 500\nList.\n\nTo learn more about Jollibee Group, visit www.jollibeegroup.com\n(https://www.jollibeegroup.com/)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/jollibee-debuts-its-first-franchise-restaurant-in-california-advancing-us-growth-strategy-302852867.html\n(https://www.prnewswire.com/news-releases/jollibee-debuts-its-first-franchise-restaurant-in-california-advancing-us-growth-strategy-302852867.html)\n\nSOURCE Jollibee\n\n\n\nLexi Merz, Ogilvy, alexis.merz@ogilvy.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1970484/Jollibees-first-franchise-location-in-California-opened-its-doors-on-Friday-August-7.jpg?id=OA2889658\nhttps://mmx.prnewswire.com/media/MS609700/Jollibee-horizontal-Logo.jpg?id=OA2889646\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnb63wJka","title":"Jollibee Debuts Its First Franchise Restaurant in California, Advancing U.S. Growth Strategy","author":"PR Newswire","ticker":"JFC","created":"2026-08-17T13:06:00.033Z","tickers":["JFC"],"exchange":"PSE Manila","article_body":"Jollibee Debuts Its First Franchise Restaurant in California, Advancing U.S. Growth Strategy\n\nPR Newswire\n\nWEST COVINA, Calif., Aug. 17, 2026\n\nNew Roseville location marks the first restaurant in a 24-unit development\nagreement across California, Nevada and Texas\n\nWEST COVINA, Calif., Aug. 17, 2026 /PRNewswire/ -- Jollibee\n(https://www.jollibeefoods.com/) , the global restaurant brand beloved for its\ncomforting classics, distinct flavors, and heartfelt hospitality, debuted its\nfirst franchise (https://www.jollibeefoods.com/franchising)  location in\nCalifornia\n(https://locations.jollibeefoods.com/usa/ca/roseville/1913-douglas-blvd)  on\nFriday, August 7, 2026. The landmark opening marks a pivotal milestone in\nJollibee's North American (https://locations.jollibeefoods.com/)  expansion\nstrategy as the brand leverages multi-unit franchising to accelerate its\ngrowth across key markets in both the U.S. and Canada\n(http://www.ca.jollibeefoods.com/) .\n\nLocated at 1913 Douglas Blvd., the new Jollibee Roseville\n(https://locations.jollibeefoods.com/usa/ca/roseville/1913-douglas-blvd)\n store marks the first location delivered under a 24-unit\nfranchise-development agreement that spans Northern California, Nevada, and\nTexas. The expansion will be led by franchisees Sanjive Datta, a seasoned\nbusiness leader and multi-unit franchise operator, and Ajay Chopra, an\nentrepreneurial executive with nearly 30 years of experience building and\ngrowing companies. They will work alongside Operating Partner Paul Avila, a\nmulti-unit restaurant operator with leadership experience across major QSR\nbrands.\n\nThe Roseville location also builds on Jollibee's deep history in Northern\nCalifornia, which began in 1998 with the opening of its first U.S. restaurant\nin nearby Daly City\n(https://locations.jollibeefoods.com/usa/ca/daly-city/6955-mission-st) . It\nfollows the recent opening of Jollibee's Downtown San Francisco\n(https://locations.jollibeefoods.com/usa/ca/san-francisco/934-market-street)\n restaurant, further strengthening the brand's presence in the region through\nboth company-operated and franchised locations. The franchise group plans to\nopen its next locations in Fort Worth and the Sacramento area , followed by an\nanticipated pace of two to three restaurants annually beginning in 2028.\n\n\"Roseville is an exciting milestone for Jollibee as we continue to bring our\none-of-a-kind dining experience to more communities across the country,\" said\nBeth Dela Cruz, President, Jollibee North America. \"This opening reflects the\nmomentum behind our franchising program and the strength of the experienced\noperators joining us in our mission to spread joy through great-tasting food,\nwarm service and meaningful guest experiences.\"\n\nJollibee's franchise expansion is backed by industry-leading unit economics,\nincluding an average unit volume (AUV) of $4.9 million across its North\nAmerican system. Since launching its North American franchising program, the\nbrand has attracted top-tier franchise groups seeking to build capitalize on\nJollibee's passionate customer following, strong category performance, and\nbroad consumer appeal.\n\nBeyond California, Nevada and Texas, Jollibee has identified Florida, New York\nand the Northeast as priority growth markets. Franchising will play an\nimportant role as the brand expands its footprint and introduces more guests\nto its signature Chickenjoy\n(https://www.jollibeefoods.com/menu/chickenjoy-fried-chicken)  fried chicken,\nChicken Sandwiches (https://www.jollibeefoods.com/menu/chicken-sandwiches) ,\nPeach Mango Pie (https://www.jollibeefoods.com/products/peach-mango-pie)  and\nother delicious menu items.\n\nTo support this expansion, Jollibee is seeking experienced multi-unit\noperators who share its commitment to operational excellence, people-focused\nleadership and local community engagement. Franchisees receive comprehensive\ntraining and restaurant support, backed by Jollibee's strong customer loyalty\nand growing North American presence. Learn more about the program and\napplication requirements at http://www.jollibeefoods.com/franchising\n(http://www.jollibeefoods.com/franchising) .\n\nAs a testament to its broadening consumer appeal, USA TODAY\n(https://time.com/collection/time100-most-influential-companies/2026/jollibee/)\n recently named Jollibee \"Best Fast-Food Fried Chicken in America\" for the\nthird consecutive year (July 2026). The brand's momentum is further reinforced\nby global recognition, including being named to the prestigious 2026 TIME100\nMost Influential Companies\n(https://time.com/article/2026/04/28/time100-companies-food-and-drink/)  list\nand ranking among the Top 10 Industry Leaders in Food & Drink\n(https://time.com/article/2026/04/28/time100-companies-food-and-drink/)  on\nTime's inaugural short list. With more than 100 locations across North\nAmerica, Jollibee continues to grow and stand out in one of the world's most\ncompetitive restaurant markets.\n\nAbout Jollibee Group\n\nJollibee Foods Corporation (PSE: JFC) (the \"Company\") is one of the world's\nfastest-growing restaurant companies, driven by its purpose of spreading joy\nthrough superior taste. It manages and operates a portfolio that includes\n20 brands (the \"Jollibee Group\") with over 10,700 stores and cafés across 33\ncountries.\n\nThe Jollibee Group's portfolio includes nine (9) wholly-owned brands\n(Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong\nZhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger\nKing, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru\nBakery in the Philippines), and ownership stakes in other key brands like The\nCoffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%),\nbubble tea brand Milksha (51%), and SuperFoods Group that operates Highlands\nCoffee (60%) The Company also has membership interests in Tortazo, LLC, along\nwith Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in\nbeverage technology.\n\nThe Jollibee Group's global sustainability agenda, Joy for Tomorrow,\nunderscores its commitment to sustainable business practices across food\nsafety, employee welfare, community support, good governance, and\nenvironmental responsibility, among others. These focus areas are aligned with\nthe United Nations Sustainable Development Goals (UN SDGs).\n\nThe Company has been recognized as the Philippines' Most Admired Company by\nthe Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and\nlisted among Forbes' World's Best Employers and Top Female-Friendly Companies.\nThe Company is also a five-time Gallup Exceptional Workplace Award recipient\nand featured in TIME's World's Best Companies and Fortune's Southeast Asia 500\nList.\n\nTo learn more about Jollibee Group, visit www.jollibeegroup.com\n(https://www.jollibeegroup.com/)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/jollibee-debuts-its-first-franchise-restaurant-in-california-advancing-us-growth-strategy-302852867.html\n(https://www.prnewswire.com/news-releases/jollibee-debuts-its-first-franchise-restaurant-in-california-advancing-us-growth-strategy-302852867.html)\n\nSOURCE Jollibee\n\n\n\nLexi Merz, Ogilvy, alexis.merz@ogilvy.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1970484/Jollibees-first-franchise-location-in-California-opened-its-doors-on-Friday-August-7.jpg?id=OA2889658\nhttps://mmx.prnewswire.com/media/MS609700/Jollibee-horizontal-Logo.jpg?id=OA2889646\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-17T13:06:00.083780768Z","server_sent_at_ms":1786971960083},"received_at":"2026-08-17T13:06:00.138Z","source_url":"https://www.prnewswire.com/news-releases/jollibee-debuts-its-first-franchise-restaurant-in-california-advancing-us-growth-strategy-302852867.html"},"analysis":{"id":"109652","press_release_id":"120664","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Jollibee opened its first franchised location in California in Roseville, marking the initial execution of a 24-unit development agreement spanning Northern California, Nevada, and Texas.\n\nThe expansion is led by franchisees Sanjive Datta and Ajay Chopra, who plan to open subsequent locations in Fort Worth and Sacramento before targeting a pace of two to three restaurants annually starting in 2028.\n\nThe company highlighted strong performance in North America, citing an average unit volume of $4.9 million and a footprint that now exceeds 100 locations.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"California franchise debut kicks off 24-unit US expansion pipeline."},"keyFigures":{"customDimensions":{"auv":"$4.9 million","na_locations":">100","global_stores":10700,"franchise_deal_units":24,"expansion_pace_annual":"2-3"}},"quotedText":"Roseville is an exciting milestone for Jollibee as we continue to bring our one-of-a-kind dining experience to more communities across the country","namedEntities":{"people":[{"name":"Sanjive Datta","role":"Franchisee"},{"name":"Ajay Chopra","role":"Franchisee"},{"name":"Paul Avila","role":"Operating Partner"},{"name":"Beth Dela Cruz","role":"President, Jollibee North America"}],"products":["Chickenjoy","Chicken Sandwiches","Peach Mango Pie","Smashburger","Tim Ho Wan","The Coffee Bean and Tea Leaf"],"companies":[{"name":"Jollibee","ticker":"JFC"},{"name":"USA TODAY","relationship":"media"},{"name":"TIME","relationship":"media"},{"name":"Ogilvy","relationship":"PR Contact"}],"dollarAmounts":[{"amount":"$4.9 million","context":"average unit volume across North American system"}]},"materialImpact":{"score":2,"reasoning":"The opening of the first franchise location in California validates the U.S. expansion strategy and executes on a 24-unit development agreement. However, single-unit openings are routine operational updates with minimal immediate financial impact on the broader group."},"tickerRelevance":{"others":[],"primary":"JFC"},"globalImportance":10,"audienceRelevance":15,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"store-opening","sectorWeight":"consumer-discretionary"}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Jollibee opened its first franchised location in California in Roseville, marking the initial execution of a 24-unit development agreement spanning Northern California, Nevada, and Texas.\n\nThe expansion is led by franchisees Sanjive Datta and Ajay Chopra, who plan to open subsequent locations in Fort Worth and Sacramento before targeting a pace of two to three restaurants annually starting in 2028.\n\nThe company highlighted strong performance in North America, citing an average unit volume of $4.9 million and a footprint that now exceeds 100 locations.","key_figures":{"customDimensions":{"auv":"$4.9 million","na_locations":">100","global_stores":10700,"franchise_deal_units":24,"expansion_pace_annual":"2-3"}},"named_entities":{"people":[{"name":"Sanjive Datta","role":"Franchisee"},{"name":"Ajay Chopra","role":"Franchisee"},{"name":"Paul Avila","role":"Operating Partner"},{"name":"Beth Dela Cruz","role":"President, Jollibee North America"}],"products":["Chickenjoy","Chicken Sandwiches","Peach Mango Pie","Smashburger","Tim Ho Wan","The Coffee Bean and Tea Leaf"],"companies":[{"name":"Jollibee","ticker":"JFC"},{"name":"USA TODAY","relationship":"media"},{"name":"TIME","relationship":"media"},{"name":"Ogilvy","relationship":"PR Contact"}],"dollarAmounts":[{"amount":"$4.9 million","context":"average unit volume across North American system"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-17T14:11:08.993Z","global_importance":10,"audience_relevance":15,"importance_components":{"tickerTier":"mid-cap","eventGravity":"store-opening","sectorWeight":"consumer-discretionary"}},"durationMs":155752,"modelName":"glm-4.7"}}