{"success":true,"data":{"pressRelease":{"id":"121789","rtpr_id":"nPnbjbsFRa","ticker":"TJX","exchange":"NYSE","all_tickers":["TJX"],"title":"Marshalls and Brenda Song Spotlight the Trends Defining this Season with the New Fall Fashion Field Guide","author":"PR Newswire","published_at":"2026-08-18T13:08:00.014Z","article_body":"Marshalls and Brenda Song Spotlight the Trends Defining this Season with the New Fall Fashion Field Guide\n\nPR Newswire\n\nFRAMINGHAM, Mass., Aug. 18, 2026\n\nFrom \"The Off-Duty Icon\" to \"The Mystical Muse,\" Brenda Song breaks down five\nfall aesthetics she's seeing everywhere, showing shoppers how to make the\nseason's standout styles their own with Marshalls.\n\nFRAMINGHAM, Mass., Aug. 18, 2026 /PRNewswire/ -- Fall is peak style spotting\nseason, when sidewalks turn into runways and inspiration shows up everywhere.\nThe most talked-about fall trends are already emerging, drawing from what\npeople are actually wearing and how personal style is showing up across social\nfeeds and on the streets. Tapping into those real-world style moments,\nMarshalls\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=4281168715&u=https%3A%2F%2Fwww.marshalls.com%2Fus%2Fstore%2Findex.jsp&a=Marshalls)\n (NYSE: TJX) is teaming up with actress and style it-girl Brenda Song\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=2085401091&u=https%3A%2F%2Fwww.instagram.com%2Fbrendasong%2F%3Fhl%3Den&a=Brenda+Song)\n to launch its Fall Fashion Field Guide\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=1181669943&u=https%3A%2F%2Fbit.ly%2FFFG-EARNED-PR&a=Fall+Fashion+Field+Guide)\n, a shoppable edit highlighting the season's defining looks and how shoppers\ncan make them their own at Marshalls with high-quality finds for every style\nand budget.\n\nCurated through Brenda Song's signature fashion perspective, the Marshalls\nFall Fashion Field Guide debuts five distinct styles, each inspired by fall\ntrends. Whether shoppers gravitate toward one look or mix elements from all\nfive, the guide makes it easy to explore the trends in stores and online\nthrough an ever-changing assortment of high-quality finds at exceptional\nprices.\n\nThe five styles spotlighted in the Fall Fashion Field Guide are:\n\n * The Belle of the Fall: Chunky knits, cozy layers, barn jackets, baseball hats\nand an earthy palette made for crisp autumn days.\n * The Polished Powerhouse: Structured blazers, sleek leather accents, and\nmodern layering for a tailored look with a confident edge.\n * The Off-Duty Icon: 90s inspired, relaxed denim, layered knits, chic sneakers\nand cool, effortless essentials that elevate casual dressing.\n * The Vibe Curator: Feminine silhouettes, luxe animal prints, statement\nfootwear and trendy accessories that transition effortlessly from brunch to\nGNO.\n * The Mystical Muse: Moody florals, lace details, black leather, eclectic\naccessories and lots of textures for bold, edgy fall dressing.\n\"At Marshalls, we're always watching trends take shape in real time, from\nsidewalks to social feeds, and our buyers hustle to bring those styles into\nstores through an ever-changing assortment of great brands at amazing prices,\"\nsaid Sonya Cosentini, Vice President of Brand Marketing at Marshalls. \"The\nFall Fashion Field Guide celebrates the styles we're seeing this season and\nshows how Marshalls helps shoppers discover the looks they love without\ncompromising on quality or price.\"\n\nTo complement the guide, Marshalls and Brenda Song are introducing \"Style\nSpotting with Brenda Song,\" a video series following Brenda as she spots\nstandout fall looks \"in the wild,\" creating a seamless connection between\ntrend inspiration and the styles featured throughout the Fall Fashion Field\nGuide.\n\n\"Fall is the season when everyone starts asking, 'What are we all wearing\nright now?'\" said Brenda Song. \"It's my favorite time to refresh my wardrobe\nbecause I love seeing how people layer pieces, mix textures, and make trends\nfeel personal. That's one of the reasons Marshalls has always been a go-to for\nme, you never know what amazing finds you're going to discover. Finding\non-trend styles from brands I love at prices that make it easy to update my\ncloset is such a win, and this guide brings all of that inspiration together.\"\n\nDiscover your fall style and more in-store at Marshalls and shop the Fall\nFashion Field Guide, curated by Brenda Song, on Marshalls.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=2519519751&u=https%3A%2F%2Fbit.ly%2FFFG-EARNED-PR&a=Marshalls.com)\n. Catch new episodes of \"Style Spotting with Brenda Song\" throughout the\nseason at @Marshalls on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=3528806676&u=https%3A%2F%2Fwww.instagram.com%2Fmarshalls%2F%3Fhl%3Den&a=Instagram)\n and TikTok.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=1781723509&u=https%3A%2F%2Fwww.tiktok.com%2F%40marshalls&a=TikTok.)\n\nAbout Marshalls:\nMarshalls is one of the nation's leading off-price family retailers with more\nthan 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at\nMarshalls.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=3144133385&u=https%3A%2F%2Fwww.marshalls.com%2Fus%2Fstore%2Findex.jsp&a=Marshalls.com)\n. Since opening its first store more than 60 years ago, the Marshalls name has\nbecome synonymous with off-price shopping. Marshalls shoppers can find an\namazing selection of high-quality, on-trend, brand name and designer\nmerchandise for women, beauty, accessories, footwear, home and more - all at\namazing prices. For fashion tips, style alerts, and more, follow us @Marshalls\non Instagram and TikTok. Visit Marshalls.com to shop online and locate your\nnearest store.\n\nContact\nFallFashionFieldGuide@edelman.com (mailto:FallFashionFieldGuide@edelman.com)\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/marshalls-and-brenda-song-spotlight-the-trends-defining-this-season-with-the-new-fall-fashion-field-guide-302853404.html\n(https://www.prnewswire.com/news-releases/marshalls-and-brenda-song-spotlight-the-trends-defining-this-season-with-the-new-fall-fashion-field-guide-302853404.html)\n\nSOURCE Marshalls\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1971127/Marshalls-Fall-Fashion-Field-Guide-Brenda-Song.jpg?id=OA2891894\nhttps://mmx.prnewswire.com/media/MS1971128/Marshalls-Fall-Fashion-Field-Guide-Off-Duty-Icon.jpg?id=OA2891896\nhttps://mmx.prnewswire.com/media/MS1971129/Marshalls-Fall-Fashion-Field-Guide-Mystical-Muse.jpg?id=OA2891901\nhttps://mmx.prnewswire.com/media/MS1971131/Marshalls-Fall-Fashion-Field-Guide-Vibe-Curator.jpg?id=OA2891906\nhttps://mmx.prnewswire.com/media/MS1971133/Marshalls-Fall-Fashion-Field-Guide-Polished-Powerhouse.jpg?id=OA2891908\nhttps://mmx.prnewswire.com/media/MS1971134/Marshalls-Fall-Fashion-Field-Guide-Belle-of-the-Fall.jpg?id=OA2891910\nhttps://mmx.prnewswire.com/media/MS1971108/Marshalls-Fall-Fashion-Field-Guide-Logo.jpg?id=OA2891859\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnbjbsFRa","title":"Marshalls and Brenda Song Spotlight the Trends Defining this Season with the New Fall Fashion Field Guide","author":"PR Newswire","ticker":"TJX","created":"2026-08-18T13:08:00.014Z","tickers":["TJX"],"exchange":"NYSE","article_body":"Marshalls and Brenda Song Spotlight the Trends Defining this Season with the New Fall Fashion Field Guide\n\nPR Newswire\n\nFRAMINGHAM, Mass., Aug. 18, 2026\n\nFrom \"The Off-Duty Icon\" to \"The Mystical Muse,\" Brenda Song breaks down five\nfall aesthetics she's seeing everywhere, showing shoppers how to make the\nseason's standout styles their own with Marshalls.\n\nFRAMINGHAM, Mass., Aug. 18, 2026 /PRNewswire/ -- Fall is peak style spotting\nseason, when sidewalks turn into runways and inspiration shows up everywhere.\nThe most talked-about fall trends are already emerging, drawing from what\npeople are actually wearing and how personal style is showing up across social\nfeeds and on the streets. Tapping into those real-world style moments,\nMarshalls\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=4281168715&u=https%3A%2F%2Fwww.marshalls.com%2Fus%2Fstore%2Findex.jsp&a=Marshalls)\n (NYSE: TJX) is teaming up with actress and style it-girl Brenda Song\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=2085401091&u=https%3A%2F%2Fwww.instagram.com%2Fbrendasong%2F%3Fhl%3Den&a=Brenda+Song)\n to launch its Fall Fashion Field Guide\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=1181669943&u=https%3A%2F%2Fbit.ly%2FFFG-EARNED-PR&a=Fall+Fashion+Field+Guide)\n, a shoppable edit highlighting the season's defining looks and how shoppers\ncan make them their own at Marshalls with high-quality finds for every style\nand budget.\n\nCurated through Brenda Song's signature fashion perspective, the Marshalls\nFall Fashion Field Guide debuts five distinct styles, each inspired by fall\ntrends. Whether shoppers gravitate toward one look or mix elements from all\nfive, the guide makes it easy to explore the trends in stores and online\nthrough an ever-changing assortment of high-quality finds at exceptional\nprices.\n\nThe five styles spotlighted in the Fall Fashion Field Guide are:\n\n * The Belle of the Fall: Chunky knits, cozy layers, barn jackets, baseball hats\nand an earthy palette made for crisp autumn days.\n * The Polished Powerhouse: Structured blazers, sleek leather accents, and\nmodern layering for a tailored look with a confident edge.\n * The Off-Duty Icon: 90s inspired, relaxed denim, layered knits, chic sneakers\nand cool, effortless essentials that elevate casual dressing.\n * The Vibe Curator: Feminine silhouettes, luxe animal prints, statement\nfootwear and trendy accessories that transition effortlessly from brunch to\nGNO.\n * The Mystical Muse: Moody florals, lace details, black leather, eclectic\naccessories and lots of textures for bold, edgy fall dressing.\n\"At Marshalls, we're always watching trends take shape in real time, from\nsidewalks to social feeds, and our buyers hustle to bring those styles into\nstores through an ever-changing assortment of great brands at amazing prices,\"\nsaid Sonya Cosentini, Vice President of Brand Marketing at Marshalls. \"The\nFall Fashion Field Guide celebrates the styles we're seeing this season and\nshows how Marshalls helps shoppers discover the looks they love without\ncompromising on quality or price.\"\n\nTo complement the guide, Marshalls and Brenda Song are introducing \"Style\nSpotting with Brenda Song,\" a video series following Brenda as she spots\nstandout fall looks \"in the wild,\" creating a seamless connection between\ntrend inspiration and the styles featured throughout the Fall Fashion Field\nGuide.\n\n\"Fall is the season when everyone starts asking, 'What are we all wearing\nright now?'\" said Brenda Song. \"It's my favorite time to refresh my wardrobe\nbecause I love seeing how people layer pieces, mix textures, and make trends\nfeel personal. That's one of the reasons Marshalls has always been a go-to for\nme, you never know what amazing finds you're going to discover. Finding\non-trend styles from brands I love at prices that make it easy to update my\ncloset is such a win, and this guide brings all of that inspiration together.\"\n\nDiscover your fall style and more in-store at Marshalls and shop the Fall\nFashion Field Guide, curated by Brenda Song, on Marshalls.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=2519519751&u=https%3A%2F%2Fbit.ly%2FFFG-EARNED-PR&a=Marshalls.com)\n. Catch new episodes of \"Style Spotting with Brenda Song\" throughout the\nseason at @Marshalls on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=3528806676&u=https%3A%2F%2Fwww.instagram.com%2Fmarshalls%2F%3Fhl%3Den&a=Instagram)\n and TikTok.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=1781723509&u=https%3A%2F%2Fwww.tiktok.com%2F%40marshalls&a=TikTok.)\n\nAbout Marshalls:\nMarshalls is one of the nation's leading off-price family retailers with more\nthan 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at\nMarshalls.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4754273-1&h=3144133385&u=https%3A%2F%2Fwww.marshalls.com%2Fus%2Fstore%2Findex.jsp&a=Marshalls.com)\n. Since opening its first store more than 60 years ago, the Marshalls name has\nbecome synonymous with off-price shopping. Marshalls shoppers can find an\namazing selection of high-quality, on-trend, brand name and designer\nmerchandise for women, beauty, accessories, footwear, home and more - all at\namazing prices. For fashion tips, style alerts, and more, follow us @Marshalls\non Instagram and TikTok. Visit Marshalls.com to shop online and locate your\nnearest store.\n\nContact\nFallFashionFieldGuide@edelman.com (mailto:FallFashionFieldGuide@edelman.com)\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/marshalls-and-brenda-song-spotlight-the-trends-defining-this-season-with-the-new-fall-fashion-field-guide-302853404.html\n(https://www.prnewswire.com/news-releases/marshalls-and-brenda-song-spotlight-the-trends-defining-this-season-with-the-new-fall-fashion-field-guide-302853404.html)\n\nSOURCE Marshalls\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1971127/Marshalls-Fall-Fashion-Field-Guide-Brenda-Song.jpg?id=OA2891894\nhttps://mmx.prnewswire.com/media/MS1971128/Marshalls-Fall-Fashion-Field-Guide-Off-Duty-Icon.jpg?id=OA2891896\nhttps://mmx.prnewswire.com/media/MS1971129/Marshalls-Fall-Fashion-Field-Guide-Mystical-Muse.jpg?id=OA2891901\nhttps://mmx.prnewswire.com/media/MS1971131/Marshalls-Fall-Fashion-Field-Guide-Vibe-Curator.jpg?id=OA2891906\nhttps://mmx.prnewswire.com/media/MS1971133/Marshalls-Fall-Fashion-Field-Guide-Polished-Powerhouse.jpg?id=OA2891908\nhttps://mmx.prnewswire.com/media/MS1971134/Marshalls-Fall-Fashion-Field-Guide-Belle-of-the-Fall.jpg?id=OA2891910\nhttps://mmx.prnewswire.com/media/MS1971108/Marshalls-Fall-Fashion-Field-Guide-Logo.jpg?id=OA2891859\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-18T13:08:00.123084762Z","server_sent_at_ms":1787058480123},"received_at":"2026-08-18T13:08:00.174Z","source_url":"https://www.prnewswire.com/news-releases/marshalls-and-brenda-song-spotlight-the-trends-defining-this-season-with-the-new-fall-fashion-field-guide-302853404.html"},"analysis":{"id":"110779","press_release_id":"121789","analysis_json":{"industry":{"label":"Broadline Retailers","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Marshalls launched its Fall Fashion Field Guide in collaboration with actress and style icon Brenda Song to highlight five key seasonal aesthetics.\n\nThe campaign includes a shoppable digital guide and a video series titled 'Style Spotting with Brenda Song' available on social media.\n\nMarshalls operates over 1,200 stores and leverages this seasonal content to drive traffic by promoting on-trend brand names at off-price points.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine seasonal marketing campaign with celebrity tie-in; skip for financial relevance."},"keyFigures":{"customDimensions":{"store_count":"more than 1,200","states_spanned":"48","years_in_operation":"more than 60"}},"quotedText":"At Marshalls, we're always watching trends take shape in real time, from sidewalks to social feeds, and our buyers hustle to bring those styles into stores through an ever-changing assortment of great brands at amazing prices","namedEntities":{"people":[{"name":"Brenda Song","role":"Actress and style influencer"},{"name":"Sonya Cosentini","role":"Vice President of Brand Marketing at Marshalls"}],"products":["Fall Fashion Field Guide","Style Spotting with Brenda Song"],"companies":[{"name":"Marshalls","ticker":"TJX","relationship":"subsidiary"},{"name":"Edelman","relationship":"PR agency"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine seasonal marketing campaign launching a digital style guide and video series with a celebrity partner. 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