{"success":true,"data":{"pressRelease":{"id":"124438","rtpr_id":"nBwc6cF3Ya","ticker":"JOE","exchange":"NYSE","all_tickers":["JOE"],"title":"Watersound® Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening","author":"Business Wire","published_at":"2026-08-20T20:05:00.359Z","article_body":"Watersound(®) Town Center Continues Retail Momentum With Anthropologie Lease\nand Johnnie-O Opening\n\nThe St. Joe Company (NYSE: JOE) (\"St. Joe\" or the \"Company\") announces that\nnational premium lifestyle retailer Anthropologie has executed a lease at\nWatersound Town Center for an approximately 9,000 square foot store.\nAdditionally, the Company announces the much-anticipated opening of Johnnie-O,\nthe California-inspired premium men and boys apparel brand. Together, these\nactivities underscore the continued momentum of Watersound Town Center as it\nattracts an expanding collection of nationally recognized brands.\n\n\"We're excited to announce another nationally recognized retailer joining\nWatersound Town Center while also celebrating the opening of Johnnie-O,\" said\nWilliam Brock, St. Joe Vice President of Commercial Real Estate. \"The\ncontinued interest we're seeing from leading retail brands like Anthropologie\nand Johnnie-O reflects the strength of this market and the quality of the\nshopping experience we're creating for the community. Each new retailer builds\nupon the momentum of those before it, creating a destination that continues to\nattract both consumers and additional premium brands.\"\n\nAnthropologie’s Watersound Town Center store will also include an\nAnthropologie Weddings bridal shop, a dedicated in-store bridal experience\noffered only at select locations nationwide. Enhancing Anthropologie's\nsignature assortment of women's apparel, accessories, beauty and home\nmerchandise, Anthropologie Weddings offers the opportunity for brides to\nschedule appointments with wedding stylists and shop a selection of wedding\ngowns, complemented by a broader assortment of bridesmaid dresses,\nbridal-event attire, shoes and accessories.\n\n“We are very excited to welcome Anthropologie to the retail collection at\nWatersound Town Center,” said Rebecca Waters, St. Joe Director of Commercial\nSales and Leasing. “Given the strength of the destination wedding business\nthroughout the 30A trade area, we believe the addition of Anthropologie\nWeddings to the brand’s signature retail offerings will be especially well\nreceived and a terrific complement to the market.”\n\nThese announcements represent the latest milestone in the continued evolution\nof Watersound Town Center, which has experienced significant retail momentum\nover the past year. The center’s expanding collection of retailers includes\nFP Movement, Hemline, J.McLaughlin, Monkee’s and Sunset Shoes &\nLifestyles. Together with Johnnie-O and Anthropologie, these and other\nbusinesses at Watersound Town Center continue to create premier shopping and\ndining experiences for residents and visitors across Northwest Florida.\n\n\"Thoughtfully expanding our tenant mix has always been central to our vision\nfor Watersound Town Center,\" said Waters. \"The addition of nationally\nrecognized brands alongside successful regional and local businesses\nstrengthens the overall shopping experience and reinforces Watersound Town\nCenter as a destination for the broader 30A community and its visitors.”\n\nConstruction has begun on the new retail building that Anthropologie and other\nto-be-announced tenants will occupy. Additional information about\nAnthropologie’s store opening will be announced at a later date. As the\ncenter continues its planned expansion, another retail building is anticipated\nto break ground later this year. Currently featuring approximately 170,000\nsquare feet of retail, restaurant, service and office space, the town center\nis approximately 98% leased. Plans call for the center to grow to\napproximately 400,000 square feet to support continued demand. For more\ninformation about Watersound Town Center, visit watersoundtowncenter.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwatersoundtowncenter.com&esheet=54592789&newsitemid=20260820246176&lan=en-US&anchor=watersoundtowncenter.com&index=1&md5=02da46ad3d6411470e2a47ba1887fc65)\n.\n\nImportant Notice Regarding Forward-Looking Statements\n\nThis press release contains “forward-looking statements,” within the\nmeaning of Section 21E of the Exchange Act, including statements regarding\nfuture development in Watersound Town Center. These forward-looking statements\nare qualified in their entirety by cautionary statements and risk factors set\nforth in St. Joe’s filings with the SEC, including its Annual Report on Form\n10-K for the year ended December 31, 2025 and subsequent current report\nfilings as well as (1) the ability of Watersound Town Center to complete the\nproposed construction as currently contemplated and (2) the interest of\nprospective tenants and customers of Watersound Town Center.\n\nAbout The St. Joe Company\n\nThe St. Joe Company is a diversified Florida real estate development, asset\nmanagement and operating company with real estate assets and operations in\nNorthwest Florida. The Company intends to use existing assets for residential,\nhospitality and commercial ventures. St. Joe has significant residential and\ncommercial land-use entitlements. The Company actively seeks higher and better\nuses for its real estate assets through a range of development activities.\nMore information about the Company can be found on its website at www.joe.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.joe.com&esheet=54592789&newsitemid=20260820246176&lan=en-US&anchor=www.joe.com&index=2&md5=8e3c5d5f5fbc301afcbd2f61d530b3dc)\n.\n\n©2026 The St Joe Company. All rights reserved. “St. Joe(®),”\n“JOE(®),” the “Taking Flight” Design(®),” and “St. Joe (and\nTaking Flight Design)(®),” and “Watersound(®)” are registered service\nmarks of The St. Joe Company.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260820246176/en/\n(https://www.businesswire.com/news/home/20260820246176/en/)\n\nMedia Contacts\n\nThe St. Joe Company, Investor Relations\n\nMarek Bakun\n\n866-417-7132\n\nMarek.Bakun@joe.com (mailto:Marek.Bakun@joe.com)\n\nThe St. Joe Company, Media Relations\n\nMary Beth Lovingood\n\n850-231-6583\n\nmarybeth.lovingood@joe.com (mailto:marybeth.lovingood@joe.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwc6cF3Ya","title":"Watersound® Town Center Continues Retail Momentum With Anthropologie Lease and Johnnie-O Opening","author":"Business Wire","ticker":"JOE","created":"2026-08-20T20:05:00.359Z","tickers":["JOE"],"exchange":"NYSE","article_body":"Watersound(®) Town Center Continues Retail Momentum With Anthropologie Lease\nand Johnnie-O Opening\n\nThe St. Joe Company (NYSE: JOE) (\"St. Joe\" or the \"Company\") announces that\nnational premium lifestyle retailer Anthropologie has executed a lease at\nWatersound Town Center for an approximately 9,000 square foot store.\nAdditionally, the Company announces the much-anticipated opening of Johnnie-O,\nthe California-inspired premium men and boys apparel brand. Together, these\nactivities underscore the continued momentum of Watersound Town Center as it\nattracts an expanding collection of nationally recognized brands.\n\n\"We're excited to announce another nationally recognized retailer joining\nWatersound Town Center while also celebrating the opening of Johnnie-O,\" said\nWilliam Brock, St. Joe Vice President of Commercial Real Estate. \"The\ncontinued interest we're seeing from leading retail brands like Anthropologie\nand Johnnie-O reflects the strength of this market and the quality of the\nshopping experience we're creating for the community. Each new retailer builds\nupon the momentum of those before it, creating a destination that continues to\nattract both consumers and additional premium brands.\"\n\nAnthropologie’s Watersound Town Center store will also include an\nAnthropologie Weddings bridal shop, a dedicated in-store bridal experience\noffered only at select locations nationwide. Enhancing Anthropologie's\nsignature assortment of women's apparel, accessories, beauty and home\nmerchandise, Anthropologie Weddings offers the opportunity for brides to\nschedule appointments with wedding stylists and shop a selection of wedding\ngowns, complemented by a broader assortment of bridesmaid dresses,\nbridal-event attire, shoes and accessories.\n\n“We are very excited to welcome Anthropologie to the retail collection at\nWatersound Town Center,” said Rebecca Waters, St. Joe Director of Commercial\nSales and Leasing. “Given the strength of the destination wedding business\nthroughout the 30A trade area, we believe the addition of Anthropologie\nWeddings to the brand’s signature retail offerings will be especially well\nreceived and a terrific complement to the market.”\n\nThese announcements represent the latest milestone in the continued evolution\nof Watersound Town Center, which has experienced significant retail momentum\nover the past year. The center’s expanding collection of retailers includes\nFP Movement, Hemline, J.McLaughlin, Monkee’s and Sunset Shoes &\nLifestyles. Together with Johnnie-O and Anthropologie, these and other\nbusinesses at Watersound Town Center continue to create premier shopping and\ndining experiences for residents and visitors across Northwest Florida.\n\n\"Thoughtfully expanding our tenant mix has always been central to our vision\nfor Watersound Town Center,\" said Waters. \"The addition of nationally\nrecognized brands alongside successful regional and local businesses\nstrengthens the overall shopping experience and reinforces Watersound Town\nCenter as a destination for the broader 30A community and its visitors.”\n\nConstruction has begun on the new retail building that Anthropologie and other\nto-be-announced tenants will occupy. Additional information about\nAnthropologie’s store opening will be announced at a later date. As the\ncenter continues its planned expansion, another retail building is anticipated\nto break ground later this year. Currently featuring approximately 170,000\nsquare feet of retail, restaurant, service and office space, the town center\nis approximately 98% leased. Plans call for the center to grow to\napproximately 400,000 square feet to support continued demand. For more\ninformation about Watersound Town Center, visit watersoundtowncenter.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwatersoundtowncenter.com&esheet=54592789&newsitemid=20260820246176&lan=en-US&anchor=watersoundtowncenter.com&index=1&md5=02da46ad3d6411470e2a47ba1887fc65)\n.\n\nImportant Notice Regarding Forward-Looking Statements\n\nThis press release contains “forward-looking statements,” within the\nmeaning of Section 21E of the Exchange Act, including statements regarding\nfuture development in Watersound Town Center. These forward-looking statements\nare qualified in their entirety by cautionary statements and risk factors set\nforth in St. Joe’s filings with the SEC, including its Annual Report on Form\n10-K for the year ended December 31, 2025 and subsequent current report\nfilings as well as (1) the ability of Watersound Town Center to complete the\nproposed construction as currently contemplated and (2) the interest of\nprospective tenants and customers of Watersound Town Center.\n\nAbout The St. Joe Company\n\nThe St. Joe Company is a diversified Florida real estate development, asset\nmanagement and operating company with real estate assets and operations in\nNorthwest Florida. The Company intends to use existing assets for residential,\nhospitality and commercial ventures. St. Joe has significant residential and\ncommercial land-use entitlements. The Company actively seeks higher and better\nuses for its real estate assets through a range of development activities.\nMore information about the Company can be found on its website at www.joe.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.joe.com&esheet=54592789&newsitemid=20260820246176&lan=en-US&anchor=www.joe.com&index=2&md5=8e3c5d5f5fbc301afcbd2f61d530b3dc)\n.\n\n©2026 The St Joe Company. All rights reserved. “St. Joe(®),”\n“JOE(®),” the “Taking Flight” Design(®),” and “St. Joe (and\nTaking Flight Design)(®),” and “Watersound(®)” are registered service\nmarks of The St. Joe Company.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260820246176/en/\n(https://www.businesswire.com/news/home/20260820246176/en/)\n\nMedia Contacts\n\nThe St. Joe Company, Investor Relations\n\nMarek Bakun\n\n866-417-7132\n\nMarek.Bakun@joe.com (mailto:Marek.Bakun@joe.com)\n\nThe St. Joe Company, Media Relations\n\nMary Beth Lovingood\n\n850-231-6583\n\nmarybeth.lovingood@joe.com (mailto:marybeth.lovingood@joe.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-20T20:05:00.443008663Z","server_sent_at_ms":1787256300443},"received_at":"2026-08-20T20:05:00.493Z","source_url":"https://www.businesswire.com/news/home/20260820246176/en/"},"analysis":{"id":"113411","press_release_id":"124438","analysis_json":{"industry":{"label":"Real Estate Management & Development","sector":"Real Estate"},"redFlags":[],"eventType":"operations_update","narrative":"The St. Joe Company announced a new lease with Anthropologie for approximately 9,000 square feet and the opening of apparel brand Johnnie-O at Watersound Town Center.\n\nThe property currently features about 170,000 square feet of space and is 98% leased, with plans to expand to approximately 400,000 square feet.\n\nManagement highlighted the strength of the 30A trade area and the destination wedding business as drivers for continued tenant interest.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine leasing activity at Watersound Town Center maintains high occupancy."},"keyFigures":{"customDimensions":{"occupancy_rate":"98%","current_center_sqft":170000,"planned_expansion_sqft":400000,"anthropologie_lease_sqft":9000}},"quotedText":"The continued interest we're seeing from leading retail brands like Anthropologie and Johnnie-O reflects the strength of this market and the quality of the shopping experience we're creating for the community.","namedEntities":{"people":[{"name":"William Brock","role":"Vice President of Commercial Real Estate"},{"name":"Rebecca Waters","role":"Director of Commercial Sales and Leasing"}],"products":["Watersound Town Center","Anthropologie Weddings"],"companies":[{"name":"The St. Joe Company","ticker":"JOE"},{"name":"Anthropologie","relationship":"tenant"},{"name":"Johnnie-O","relationship":"tenant"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine operational update regarding a single lease signing and store opening at one property. While positive for occupancy, it does not move the needle financially for the entire company."},"tickerRelevance":{"others":[],"primary":"JOE"},"globalImportance":10,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid_cap_real_estate","eventGravity":"routine_leasing"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":1,"narrative":"The St. Joe Company announced a new lease with Anthropologie for approximately 9,000 square feet and the opening of apparel brand Johnnie-O at Watersound Town Center.\n\nThe property currently features about 170,000 square feet of space and is 98% leased, with plans to expand to approximately 400,000 square feet.\n\nManagement highlighted the strength of the 30A trade area and the destination wedding business as drivers for continued tenant interest.","key_figures":{"customDimensions":{"occupancy_rate":"98%","current_center_sqft":170000,"planned_expansion_sqft":400000,"anthropologie_lease_sqft":9000}},"named_entities":{"people":[{"name":"William Brock","role":"Vice President of Commercial Real Estate"},{"name":"Rebecca Waters","role":"Director of Commercial Sales and Leasing"}],"products":["Watersound Town Center","Anthropologie Weddings"],"companies":[{"name":"The St. Joe Company","ticker":"JOE"},{"name":"Anthropologie","relationship":"tenant"},{"name":"Johnnie-O","relationship":"tenant"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-20T20:31:39.759Z","global_importance":10,"audience_relevance":15,"importance_components":{"tickerTier":"mid_cap_real_estate","eventGravity":"routine_leasing"}},"durationMs":343543,"modelName":"glm-4.7"}}