{"success":true,"data":{"pressRelease":{"id":"124980","rtpr_id":"nBw8xT0fya","ticker":"PSQH","exchange":"NYSE","all_tickers":["PSQH"],"title":"PublicSquare Expands Embedded Payments Distribution with LendSuite Software Integration","author":"Business Wire","published_at":"2026-08-21T12:30:00.152Z","article_body":"PublicSquare Expands Embedded Payments Distribution with LendSuite Software\nIntegration\n\nIntegration makes PSQ Payments available to lenders operating on Infinity\nSoftware, Tekambi, and EPIC Loan Systems\n\nPSQ Holdings, Inc. (NYSE: PSQH) (\"PublicSquare\" or the \"Company\"), a payments\nand financial infrastructure company, today announced that PSQ Payments is\nintegrating/partnering as a payments processing option for the nearly 150\nlenders within LendSuite Software's ecosystem. Any lender operating on\nLendSuite's platforms, which include Infinity Software, Tekambi, and EPIC Loan\nSystems, will be able to select PSQ Payments for card, ACH, RTP, and FedNow,\nand Push to Card processing directly within the loan management systems they\nalready use to run their businesses.\n\nAs one of several processors integrated with LendSuite's platforms, PSQ\nPayments will now be listed in LendSuite's Premier Marketplace for Lenders to\nselect their own processor.\n\n\"Consumer lenders deserve genuine choices when selecting the processing\npartners that power their daily operations. Far too often, these lenders lose\ncritical processing relationships for reasons unrelated to their compliance\nrecords or loss rates. We designed our platform specifically to welcome and\nsupport businesses that other processors label as exceptions or find\nchallenging to underwrite,\" stated Dusty Wunderlich, Chairman and Chief\nExecutive Officer of PublicSquare. \"By enabling an integration once, we\ninstantly gain exposure to every lender across all LendSuite platforms, a far\nmore efficient approach for our team than selling to merchants individually.\nLenders using any LendSuite system can activate our services directly within\ntheir existing setup without negotiating separate gateway agreements or\nswitching servicing software. We are actively seeking additional strategic\npartnerships like this.\"\n\nDistribution through an installed base\n\nHistorically, direct sales have driven merchant acquisition for PSQ Payments.\nThis integration introduces an alternative distribution channel by reaching\nmerchants directly through the software systems they already rely on. Through\nthe LendSuite partnership, PSQ Payments becomes accessible across LendSuite's\nmerchant network without requiring a new gateway, servicing software\nadjustments, or an independent deployment process.\n\nAdditionally, this places PSQ Payments directly within the day-to-day\nmanagement system where lenders evaluate and choose their processing options.\n\n\"Lenders on our platform require reliable, flexible processing options that\nhold up under the daily operational demands of servicing a loan portfolio,\"\nstated Michael Morales, Director of Business Development at LendSuite\nSoftware. \"Integrating PSQ Payments was a logical step to deliver seamless\nchoices to our merchants. By establishing this native integration, evaluating\npayment solutions becomes a straightforward business decision around pricing\nand services rather than a complex, drawn-out technical implementation.\"\n\nUnderwriting consumer lenders\n\nConsumer lenders are frequently turned away or terminated by payment\nprocessors. Rather than reflecting a lender's specific compliance history or\nloss record, these decisions are usually driven by broad industry\nclassifications. PSQ Payments specializes in underwriting regulated sectors as\na core strength. Furthermore, because the Company runs the Credova consumer\nfinancing platform, it manages its own operations under the exact same\nregulatory framework as the clients it supports.\n\nAvailability\n\nThe integration will go live in September 2026.\n\nAbout PSQ Payments\n\nPSQ Payments is the payments platform of PSQ Holdings, Inc., offering credit\ncard, debit card, and ACH processing alongside Credova consumer financing. PSQ\nPayments is engineered for merchants operating in highly regulated industries,\nwith underwriting, risk management, and compliance functions built to support\nlawful commerce rather than restrict it.\n\nAbout PSQ Holdings, Inc.\n\nPSQ Holdings (NYSE: PSQH) is a payments and financial infrastructure company.\nWe build and operate payments and consumer financing infrastructure in highly\nregulated environments for industries underserved by traditional financial\ninstitutions, including businesses, campaigns, and nonprofits that depend on\nreliable, compliant solutions. For more information, visit publicsquare.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.publicsquare.com%2F&esheet=54592741&newsitemid=20260821038495&lan=en-US&anchor=publicsquare.com&index=1&md5=1a770efa3a5ad6f371c569e6935be11b)\n.\n\nAbout LendSuite Software\n\nLendSuite Software is a lending technology company serving lenders through an\nintegrated ecosystem of independent business units including Infinity\nSoftware, Tekambi, and EPIC Loan Systems, representing more than 40 years of\ncombined industry experience across loan origination, servicing, and lead\nmanagement. LendSuite is headquartered in Pembroke Pines, Florida. For more\ninformation, visit lendsuitesoftware.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.lendsuitesoftware.com%2F&esheet=54592741&newsitemid=20260821038495&lan=en-US&anchor=lendsuitesoftware.com&index=2&md5=ee9f4fe3be5126d3c13c6bf2fac80d53)\n.\n\nForward-Looking Statements\n\nThis press release contains \"forward-looking statements\" within the meaning of\nthe \"safe harbor\" provisions of the Private Securities Litigation Reform Act\nof 1995. Forward-looking statements may be identified by the use of words such\nas \"expect,\" \"will,\" \"anticipate,\" \"believe,\" \"intend,\" \"plan,\" \"may,\"\n\"could,\" \"designed to,\" or similar expressions, and include, without\nlimitation, statements regarding the expected benefits of the integration, the\navailability of PSQ Payments to lenders operating on LendSuite platforms, the\nanticipated effect of the integration on the Company's merchant acquisition\nprocess and cost of acquisition, and the Company's expectations regarding\nadditional software integration relationships.\n\nThese statements are based on management's current expectations and are\nsubject to known and unknown risks and uncertainties, including: that the\nintegration is not completed on the anticipated timeline, across all\nplatforms, or at all; that lenders operating on LendSuite platforms do not\nselect PSQ Payments or do so in numbers or volumes materially below\nexpectations; that PSQ Payments competes with other processors available\nthrough LendSuite's ecosystem and may not be selected; that processing\nvolumes, revenue, or margins from the relationship differ materially from\nexpectations; that either party terminates or modifies the arrangement; that\nchanges in federal or state law, regulation, or enforcement priorities\napplicable to consumer lending, or changes in payment network or NACHA rules,\nadversely affect the volume or economics of the arrangement; that the\nCompany's underwriting, risk, or compliance experience in this segment differs\nfrom its expectations; and the other risk factors described in the Company's\nfilings with the Securities and Exchange Commission, including its Annual\nReport on Form 10-K and subsequent Quarterly Reports on Form 10-Q.\n\nThe foregoing list of factors is not exhaustive. Forward-looking statements\nspeak only as of the date they are made. Recipients are cautioned not to place\nundue reliance on forward-looking statements, and the Company does not assume\nany obligation to, nor does it intend to, update or revise these\nforward-looking statements, whether as a result of new information, future\nevents, or otherwise, except as required by law. The Company gives no\nassurance that it will achieve its expectations.\n\nStatements attributed to LendSuite Software are LendSuite's own.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260821038495/en/\n(https://www.businesswire.com/news/home/20260821038495/en/)\n\nInvestor Contact: investment@publicsq.com (mailto:investment@publicsq.com)\n\nMedia Contact: pr@publicsq.com (mailto:pr@publicsq.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw8xT0fya","title":"PublicSquare Expands Embedded Payments Distribution with LendSuite Software Integration","author":"Business Wire","ticker":"PSQH","created":"2026-08-21T12:30:00.152Z","tickers":["PSQH"],"exchange":"NYSE","article_body":"PublicSquare Expands Embedded Payments Distribution with LendSuite Software\nIntegration\n\nIntegration makes PSQ Payments available to lenders operating on Infinity\nSoftware, Tekambi, and EPIC Loan Systems\n\nPSQ Holdings, Inc. (NYSE: PSQH) (\"PublicSquare\" or the \"Company\"), a payments\nand financial infrastructure company, today announced that PSQ Payments is\nintegrating/partnering as a payments processing option for the nearly 150\nlenders within LendSuite Software's ecosystem. Any lender operating on\nLendSuite's platforms, which include Infinity Software, Tekambi, and EPIC Loan\nSystems, will be able to select PSQ Payments for card, ACH, RTP, and FedNow,\nand Push to Card processing directly within the loan management systems they\nalready use to run their businesses.\n\nAs one of several processors integrated with LendSuite's platforms, PSQ\nPayments will now be listed in LendSuite's Premier Marketplace for Lenders to\nselect their own processor.\n\n\"Consumer lenders deserve genuine choices when selecting the processing\npartners that power their daily operations. Far too often, these lenders lose\ncritical processing relationships for reasons unrelated to their compliance\nrecords or loss rates. We designed our platform specifically to welcome and\nsupport businesses that other processors label as exceptions or find\nchallenging to underwrite,\" stated Dusty Wunderlich, Chairman and Chief\nExecutive Officer of PublicSquare. \"By enabling an integration once, we\ninstantly gain exposure to every lender across all LendSuite platforms, a far\nmore efficient approach for our team than selling to merchants individually.\nLenders using any LendSuite system can activate our services directly within\ntheir existing setup without negotiating separate gateway agreements or\nswitching servicing software. We are actively seeking additional strategic\npartnerships like this.\"\n\nDistribution through an installed base\n\nHistorically, direct sales have driven merchant acquisition for PSQ Payments.\nThis integration introduces an alternative distribution channel by reaching\nmerchants directly through the software systems they already rely on. Through\nthe LendSuite partnership, PSQ Payments becomes accessible across LendSuite's\nmerchant network without requiring a new gateway, servicing software\nadjustments, or an independent deployment process.\n\nAdditionally, this places PSQ Payments directly within the day-to-day\nmanagement system where lenders evaluate and choose their processing options.\n\n\"Lenders on our platform require reliable, flexible processing options that\nhold up under the daily operational demands of servicing a loan portfolio,\"\nstated Michael Morales, Director of Business Development at LendSuite\nSoftware. \"Integrating PSQ Payments was a logical step to deliver seamless\nchoices to our merchants. By establishing this native integration, evaluating\npayment solutions becomes a straightforward business decision around pricing\nand services rather than a complex, drawn-out technical implementation.\"\n\nUnderwriting consumer lenders\n\nConsumer lenders are frequently turned away or terminated by payment\nprocessors. Rather than reflecting a lender's specific compliance history or\nloss record, these decisions are usually driven by broad industry\nclassifications. PSQ Payments specializes in underwriting regulated sectors as\na core strength. Furthermore, because the Company runs the Credova consumer\nfinancing platform, it manages its own operations under the exact same\nregulatory framework as the clients it supports.\n\nAvailability\n\nThe integration will go live in September 2026.\n\nAbout PSQ Payments\n\nPSQ Payments is the payments platform of PSQ Holdings, Inc., offering credit\ncard, debit card, and ACH processing alongside Credova consumer financing. PSQ\nPayments is engineered for merchants operating in highly regulated industries,\nwith underwriting, risk management, and compliance functions built to support\nlawful commerce rather than restrict it.\n\nAbout PSQ Holdings, Inc.\n\nPSQ Holdings (NYSE: PSQH) is a payments and financial infrastructure company.\nWe build and operate payments and consumer financing infrastructure in highly\nregulated environments for industries underserved by traditional financial\ninstitutions, including businesses, campaigns, and nonprofits that depend on\nreliable, compliant solutions. For more information, visit publicsquare.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.publicsquare.com%2F&esheet=54592741&newsitemid=20260821038495&lan=en-US&anchor=publicsquare.com&index=1&md5=1a770efa3a5ad6f371c569e6935be11b)\n.\n\nAbout LendSuite Software\n\nLendSuite Software is a lending technology company serving lenders through an\nintegrated ecosystem of independent business units including Infinity\nSoftware, Tekambi, and EPIC Loan Systems, representing more than 40 years of\ncombined industry experience across loan origination, servicing, and lead\nmanagement. LendSuite is headquartered in Pembroke Pines, Florida. For more\ninformation, visit lendsuitesoftware.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.lendsuitesoftware.com%2F&esheet=54592741&newsitemid=20260821038495&lan=en-US&anchor=lendsuitesoftware.com&index=2&md5=ee9f4fe3be5126d3c13c6bf2fac80d53)\n.\n\nForward-Looking Statements\n\nThis press release contains \"forward-looking statements\" within the meaning of\nthe \"safe harbor\" provisions of the Private Securities Litigation Reform Act\nof 1995. Forward-looking statements may be identified by the use of words such\nas \"expect,\" \"will,\" \"anticipate,\" \"believe,\" \"intend,\" \"plan,\" \"may,\"\n\"could,\" \"designed to,\" or similar expressions, and include, without\nlimitation, statements regarding the expected benefits of the integration, the\navailability of PSQ Payments to lenders operating on LendSuite platforms, the\nanticipated effect of the integration on the Company's merchant acquisition\nprocess and cost of acquisition, and the Company's expectations regarding\nadditional software integration relationships.\n\nThese statements are based on management's current expectations and are\nsubject to known and unknown risks and uncertainties, including: that the\nintegration is not completed on the anticipated timeline, across all\nplatforms, or at all; that lenders operating on LendSuite platforms do not\nselect PSQ Payments or do so in numbers or volumes materially below\nexpectations; that PSQ Payments competes with other processors available\nthrough LendSuite's ecosystem and may not be selected; that processing\nvolumes, revenue, or margins from the relationship differ materially from\nexpectations; that either party terminates or modifies the arrangement; that\nchanges in federal or state law, regulation, or enforcement priorities\napplicable to consumer lending, or changes in payment network or NACHA rules,\nadversely affect the volume or economics of the arrangement; that the\nCompany's underwriting, risk, or compliance experience in this segment differs\nfrom its expectations; and the other risk factors described in the Company's\nfilings with the Securities and Exchange Commission, including its Annual\nReport on Form 10-K and subsequent Quarterly Reports on Form 10-Q.\n\nThe foregoing list of factors is not exhaustive. Forward-looking statements\nspeak only as of the date they are made. Recipients are cautioned not to place\nundue reliance on forward-looking statements, and the Company does not assume\nany obligation to, nor does it intend to, update or revise these\nforward-looking statements, whether as a result of new information, future\nevents, or otherwise, except as required by law. The Company gives no\nassurance that it will achieve its expectations.\n\nStatements attributed to LendSuite Software are LendSuite's own.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260821038495/en/\n(https://www.businesswire.com/news/home/20260821038495/en/)\n\nInvestor Contact: investment@publicsq.com (mailto:investment@publicsq.com)\n\nMedia Contact: pr@publicsq.com (mailto:pr@publicsq.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-21T12:30:00.211534744Z","server_sent_at_ms":1787315400211},"received_at":"2026-08-21T12:30:00.322Z","source_url":"https://www.businesswire.com/news/home/20260821038495/en/"},"analysis":{"id":"113940","press_release_id":"124980","analysis_json":{"industry":{"label":"Transaction & Payment Processing Services","sector":"Financials"},"redFlags":[],"eventType":"partnership","narrative":"PSQ Holdings is integrating its PSQ Payments platform with LendSuite Software, gaining access to nearly 150 lenders across Infinity Software, Tekambi, and EPIC Loan Systems.\n\nThe integration places PSQ Payments in LendSuite's Premier Marketplace, allowing lenders to select it for card, ACH, RTP, FedNow, and Push to Card processing directly within their existing loan management software.\n\nManagement expects the integration to go live in September 2026, highlighting the shift from direct sales to embedded distribution as a more efficient growth channel for underwriting regulated sectors.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Strategic shift to embedded payments via LendSuite partnership targets 150 new lenders."},"keyFigures":{"customDimensions":{"lender_network_size":"nearly 150"}},"quotedText":"By enabling an integration once, we instantly gain exposure to every lender across all LendSuite platforms, a far more efficient approach for our team than selling to merchants individually.","namedEntities":{"people":[{"name":"Dusty Wunderlich","role":"Chairman and Chief Executive Officer"},{"name":"Michael Morales","role":"Director of Business Development at LendSuite Software"}],"products":["PSQ Payments","LendSuite","Credova","Premier Marketplace"],"companies":[{"name":"PSQ Holdings, Inc.","ticker":"PSQH"},{"name":"LendSuite Software","relationship":"partner"},{"name":"Infinity Software","relationship":"partner platform"},{"name":"Tekambi","relationship":"partner platform"},{"name":"EPIC Loan Systems","relationship":"partner platform"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"Strategic distribution partnership integrating PSQ Payments into LendSuite's ecosystem of nearly 150 lenders. This shifts acquisition strategy to embedded channels and expands access to regulated lending sectors, though immediate revenue impact is not quantified."},"tickerRelevance":{"others":[],"primary":"PSQH"},"globalImportance":25,"audienceRelevance":15,"eventTypeSecondary":["operations_update"],"importanceComponents":{"tickerTier":"small/mid-cap","eventGravity":"strategic_partnership","householdBrandBoost":false}},"event_type":"partnership","event_type_secondary":["operations_update"],"sentiment":"bullish","material_impact_score":3,"narrative":"PSQ Holdings is integrating its PSQ Payments platform with LendSuite Software, gaining access to nearly 150 lenders across Infinity Software, Tekambi, and EPIC Loan Systems.\n\nThe integration places PSQ Payments in LendSuite's Premier Marketplace, allowing lenders to select it for card, ACH, RTP, FedNow, and Push to Card processing directly within their existing loan management software.\n\nManagement expects the integration to go live in September 2026, highlighting the shift from direct sales to embedded distribution as a more efficient growth channel for underwriting regulated sectors.","key_figures":{"customDimensions":{"lender_network_size":"nearly 150"}},"named_entities":{"people":[{"name":"Dusty Wunderlich","role":"Chairman and Chief Executive Officer"},{"name":"Michael Morales","role":"Director of Business Development at LendSuite Software"}],"products":["PSQ Payments","LendSuite","Credova","Premier Marketplace"],"companies":[{"name":"PSQ Holdings, Inc.","ticker":"PSQH"},{"name":"LendSuite Software","relationship":"partner"},{"name":"Infinity Software","relationship":"partner platform"},{"name":"Tekambi","relationship":"partner platform"},{"name":"EPIC Loan Systems","relationship":"partner platform"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-21T12:31:30.070Z","global_importance":25,"audience_relevance":15,"importance_components":{"tickerTier":"small/mid-cap","eventGravity":"strategic_partnership","householdBrandBoost":false}},"durationMs":89737,"modelName":"glm-4.7"}}