{"success":true,"data":{"pressRelease":{"id":"126044","rtpr_id":"nGNX14Qp1b","ticker":"BBWI","exchange":"NYSE","all_tickers":["BBWI"],"title":"Bath & Body Works Introduces the Reserve Collection, a New Home Fragrance Franchise","author":"Globe Newswire","published_at":"2026-08-24T13:00:00.407Z","article_body":"What you should know:\n* Bath & Body Works’ new Reserve Collection expands the brand’s home\nfragrance offerings with elevated scents and modern decor pieces, making\nfragrance a design element in the home, from 4-wick candles to new infused\nreed diffusers.\n* The collection introduces a new flameless home fragrance option, a fragrance\ninfused liquidless reed diffuser that delivers up to 30 days of fragrance.\n* Developed with world-class perfumers and leading fragrance houses, the\ncollection features modern pairings such as Santal + Amber, Sea Salt + Musk,\nLavender + Jasmine, Vanilla + Tonka and Sweet Orange + Agave.\n* As the brand executes its Consumer First Formula, the Reserve Collection\ncouples quality, design and innovation into the home category.\nCOLUMBUS, Ohio, Aug. 24, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works is\nexpanding its home fragrance offerings with the new Reserve Collection, a\nfragrance franchise designed to seamlessly integrate fragrance into home\ndecor. The collection brings together elevated fragrance and modern decor to\ncreate spaces that look beautiful and smell inviting.\n\nThe Reserve Collection introduces a new flameless home fragrance option from\nBath & Body Works: Fragrance Infused Liquidless Reed Diffusers, that brings\nscent and style together in a customizable ceramic vessel and fills a space\nwith fragrance for up to 30 days. A statement-making 30-ounce four-wick\nceramic candle anchors the collection, delivering up to 70 hours of\nroom-filling scent while doubling as a decorative centerpiece.\n\nThe inspiration behind the Reserve Collection is rooted in how consumers are\nusing fragrance today: to scent a room and to shape the atmosphere of their\nhomes. The collection is a direct expression of Bath & Body Works’ Consumer\nFirst Formula, the brand's strategic transformation plan that places the\nconsumer at the center of every decision.\n\nEvery fragrance in the Reserve Collection was developed with world-class\nperfumers and leading fragrance houses, bringing prestige-level craftsmanship\nbacked by the fragrance expertise for which Bath & Body Works is known.\nAvailable across multiple forms, including single-wick and four-wick candles,\nWallflowers, Fragrance Infused Liquidless Reed Diffusers and room mists, each\nscent features simple but distinctive ingredient pairings. The four new\nfragrances include: Santal + Amber, Sea Salt + Musk, Lavender + Jasmine and\nVanilla + Tonka. Sweet Orange + Agave rounds out the collection, creating a\nrange that moves from warm and woody to fresh, herbal and bright.\n* Santal + Amber: sandalwood, cashmere and amber create a warm, textured scent\nwith a soft, refined finish.\n* Sea Salt + Musk: bergamot, sea salt and vetiver bring a fresh, airy feel\ninspired by clean coastal notes.\n* Lavender + Jasmine: lavender, rosewood and sage offer a calming\nherbal-floral blend with a grounded, modern edge.\n* Vanilla + Tonka: vanilla bean, cedarwood and musk deliver a smooth,\ncomforting fragrance that feels cozy without being overly sweet.\n* Sweet Orange + Agave: citrus, agave and jasmine add a bright, uplifting\noption to the assortment.\nDesigned as a cohesive system, the collection lets consumers carry one scent\nfrom room to room or curate a different mood for each space. It is also\ndesigned to feel naturally inspired and aligned with where fragrance is\nheading, including notes like sea salt, musk and santal, while remaining\ntimeless enough for everyday use.\n\n“The Reserve Collection brings sophistication to home fragrance,” said\nVeronique Gabai-Pinsky, chief brand and product officer at Bath & Body Works.\n“We wanted to create a collection where form, function and scent work\ntogether and deliver true innovation in a way that feels both intentional and\napproachable. The collection reflects our Consumer First Formula in action, a\ncollection shaped entirely by how our consumers want to experience fragrance\nat home, using scent as another decor element to express their unique\npersonality. Reserve is scent as design.”\n\nFragrance Infused Liquidless Reed Diffusers retails for $14.95 and the\n30-ounce four-wick candle retails for $29.95. Each piece arrives in giftable\npackaging, and the year-round franchise will continue to evolve, with more to\ncome for the holidays.\n\nThe Reserve Collection brings an elevated home fragrance experience within\nreach. It is available now online at bathandbodyworks.com\n(https://www.globenewswire.com/Tracker?data=eOu7nO-iMOGRWnMPOxIT2vbBIzgq5ItlwotpdH3jTBGrmBETkpIXoLJP5pv3MZsYnkJsKoGN7eRLoo-mXX2w1eVv8H5mhwtgM_GSXwJkZcc=)\nand in stores across the U.S. and Canada. Select Reserve Collection products\nare also available on Amazon, including the Fragrance Infused Liquidless Reed\nDiffusers and ceramic vessels in Santal + Amber, Lavender + Jasmine and\nVanilla + Tonka.\n\nRESERVE COLLECTION PRODUCT DETAILS\n\nThe Reserve Collection features five modern fragrances built on simple,\ndistinctive ingredient pairings: Santal + Amber (sandalwood, cashmere, amber),\nSea Salt + Musk (bergamot, sea salt, vetiver), Lavender + Jasmine (lavender,\nrosewood, sage), Vanilla + Tonka (vanilla bean, cedarwood, musk) and Sweet\nOrange + Agave (citrus, agave, jasmine), each available across a full lineup\nof home fragrance forms.\n\nThe Reserve Collection is available in the following formats, crafted in\nceramic and glass with prices ranging from $7.95 to $29.95: Fragrance Infused\nLiquidless Reed Diffuser, 30-Ounce Four-Wick Ceramic Candle, Boxed Single-Wick\nCeramic Candle, Room Mist, Wallflower Single Bulb, Wallflower Heater.\n\nABOUT BATH & BODY WORKS\n\nBath & Body Works is a global leader in personal care and home fragrance,\ndriven by the belief that everybody deserves to feel good.\n\nThe brand’s beloved and iconic scents are expertly crafted for exceptional\nperformance and a luxury fragrance experience. Formulated with thoughtfully\nchosen ingredients, Bath & Body Works’ body care products are available in\nmultiple forms including fine fragrance mist, body cream, lotion, eau de\nparfum, body wash, hand soap, sanitizer and more. The brand’s famous 3-wick\ncandles are made with rich, high-quality fragrance oils layered throughout a\npremium soy wax base, for up to 45 hours of room-filling fragrance.\n\nConsumers can shop Bath & Body Works anytime and anywhere they choose, from\nwelcoming, in-store experiences at more than 1,900 stores in the U.S. and\nCanada, 550-plus international locations and select Ulta Beauty stores.\nOnline, consumers can visit bathandbodyworks.com, Amazon and Ulta.com.\n\nMEDIA CONTACT:\nEmmy Beach\nCommunications@bbw.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/6baeb1e3-4e8e-490e-afca-9290b847e451)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX14Qp1b","title":"Bath & Body Works Introduces the Reserve Collection, a New Home Fragrance Franchise","author":"Globe Newswire","ticker":"BBWI","created":"2026-08-24T13:00:00.407Z","tickers":["BBWI"],"exchange":"NYSE","article_body":"What you should know:\n* Bath & Body Works’ new Reserve Collection expands the brand’s home\nfragrance offerings with elevated scents and modern decor pieces, making\nfragrance a design element in the home, from 4-wick candles to new infused\nreed diffusers.\n* The collection introduces a new flameless home fragrance option, a fragrance\ninfused liquidless reed diffuser that delivers up to 30 days of fragrance.\n* Developed with world-class perfumers and leading fragrance houses, the\ncollection features modern pairings such as Santal + Amber, Sea Salt + Musk,\nLavender + Jasmine, Vanilla + Tonka and Sweet Orange + Agave.\n* As the brand executes its Consumer First Formula, the Reserve Collection\ncouples quality, design and innovation into the home category.\nCOLUMBUS, Ohio, Aug. 24, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works is\nexpanding its home fragrance offerings with the new Reserve Collection, a\nfragrance franchise designed to seamlessly integrate fragrance into home\ndecor. The collection brings together elevated fragrance and modern decor to\ncreate spaces that look beautiful and smell inviting.\n\nThe Reserve Collection introduces a new flameless home fragrance option from\nBath & Body Works: Fragrance Infused Liquidless Reed Diffusers, that brings\nscent and style together in a customizable ceramic vessel and fills a space\nwith fragrance for up to 30 days. A statement-making 30-ounce four-wick\nceramic candle anchors the collection, delivering up to 70 hours of\nroom-filling scent while doubling as a decorative centerpiece.\n\nThe inspiration behind the Reserve Collection is rooted in how consumers are\nusing fragrance today: to scent a room and to shape the atmosphere of their\nhomes. The collection is a direct expression of Bath & Body Works’ Consumer\nFirst Formula, the brand's strategic transformation plan that places the\nconsumer at the center of every decision.\n\nEvery fragrance in the Reserve Collection was developed with world-class\nperfumers and leading fragrance houses, bringing prestige-level craftsmanship\nbacked by the fragrance expertise for which Bath & Body Works is known.\nAvailable across multiple forms, including single-wick and four-wick candles,\nWallflowers, Fragrance Infused Liquidless Reed Diffusers and room mists, each\nscent features simple but distinctive ingredient pairings. The four new\nfragrances include: Santal + Amber, Sea Salt + Musk, Lavender + Jasmine and\nVanilla + Tonka. Sweet Orange + Agave rounds out the collection, creating a\nrange that moves from warm and woody to fresh, herbal and bright.\n* Santal + Amber: sandalwood, cashmere and amber create a warm, textured scent\nwith a soft, refined finish.\n* Sea Salt + Musk: bergamot, sea salt and vetiver bring a fresh, airy feel\ninspired by clean coastal notes.\n* Lavender + Jasmine: lavender, rosewood and sage offer a calming\nherbal-floral blend with a grounded, modern edge.\n* Vanilla + Tonka: vanilla bean, cedarwood and musk deliver a smooth,\ncomforting fragrance that feels cozy without being overly sweet.\n* Sweet Orange + Agave: citrus, agave and jasmine add a bright, uplifting\noption to the assortment.\nDesigned as a cohesive system, the collection lets consumers carry one scent\nfrom room to room or curate a different mood for each space. It is also\ndesigned to feel naturally inspired and aligned with where fragrance is\nheading, including notes like sea salt, musk and santal, while remaining\ntimeless enough for everyday use.\n\n“The Reserve Collection brings sophistication to home fragrance,” said\nVeronique Gabai-Pinsky, chief brand and product officer at Bath & Body Works.\n“We wanted to create a collection where form, function and scent work\ntogether and deliver true innovation in a way that feels both intentional and\napproachable. The collection reflects our Consumer First Formula in action, a\ncollection shaped entirely by how our consumers want to experience fragrance\nat home, using scent as another decor element to express their unique\npersonality. Reserve is scent as design.”\n\nFragrance Infused Liquidless Reed Diffusers retails for $14.95 and the\n30-ounce four-wick candle retails for $29.95. Each piece arrives in giftable\npackaging, and the year-round franchise will continue to evolve, with more to\ncome for the holidays.\n\nThe Reserve Collection brings an elevated home fragrance experience within\nreach. It is available now online at bathandbodyworks.com\n(https://www.globenewswire.com/Tracker?data=eOu7nO-iMOGRWnMPOxIT2vbBIzgq5ItlwotpdH3jTBGrmBETkpIXoLJP5pv3MZsYnkJsKoGN7eRLoo-mXX2w1eVv8H5mhwtgM_GSXwJkZcc=)\nand in stores across the U.S. and Canada. Select Reserve Collection products\nare also available on Amazon, including the Fragrance Infused Liquidless Reed\nDiffusers and ceramic vessels in Santal + Amber, Lavender + Jasmine and\nVanilla + Tonka.\n\nRESERVE COLLECTION PRODUCT DETAILS\n\nThe Reserve Collection features five modern fragrances built on simple,\ndistinctive ingredient pairings: Santal + Amber (sandalwood, cashmere, amber),\nSea Salt + Musk (bergamot, sea salt, vetiver), Lavender + Jasmine (lavender,\nrosewood, sage), Vanilla + Tonka (vanilla bean, cedarwood, musk) and Sweet\nOrange + Agave (citrus, agave, jasmine), each available across a full lineup\nof home fragrance forms.\n\nThe Reserve Collection is available in the following formats, crafted in\nceramic and glass with prices ranging from $7.95 to $29.95: Fragrance Infused\nLiquidless Reed Diffuser, 30-Ounce Four-Wick Ceramic Candle, Boxed Single-Wick\nCeramic Candle, Room Mist, Wallflower Single Bulb, Wallflower Heater.\n\nABOUT BATH & BODY WORKS\n\nBath & Body Works is a global leader in personal care and home fragrance,\ndriven by the belief that everybody deserves to feel good.\n\nThe brand’s beloved and iconic scents are expertly crafted for exceptional\nperformance and a luxury fragrance experience. Formulated with thoughtfully\nchosen ingredients, Bath & Body Works’ body care products are available in\nmultiple forms including fine fragrance mist, body cream, lotion, eau de\nparfum, body wash, hand soap, sanitizer and more. The brand’s famous 3-wick\ncandles are made with rich, high-quality fragrance oils layered throughout a\npremium soy wax base, for up to 45 hours of room-filling fragrance.\n\nConsumers can shop Bath & Body Works anytime and anywhere they choose, from\nwelcoming, in-store experiences at more than 1,900 stores in the U.S. and\nCanada, 550-plus international locations and select Ulta Beauty stores.\nOnline, consumers can visit bathandbodyworks.com, Amazon and Ulta.com.\n\nMEDIA CONTACT:\nEmmy Beach\nCommunications@bbw.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/6baeb1e3-4e8e-490e-afca-9290b847e451)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-08-24T13:00:00.459087145Z","server_sent_at_ms":1787576400459},"received_at":"2026-08-24T13:00:00.511Z","source_url":"https://www.globenewswire.com/news-release/2026/08/24/3349747/0/en/bath-body-works-introduces-the-reserve-collection-a-new-home-fragrance-franchise.html"},"analysis":{"id":"114993","press_release_id":"126044","analysis_json":{"industry":{"label":"Specialty Retail","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Bath & Body Works launched the Reserve Collection, a new home fragrance franchise designed to integrate scent with home decor through items like flameless reed diffusers and ceramic four-wick candles.\n\nThe collection features five modern fragrance pairings including Santal + Amber and Sea Salt + Musk, with product prices ranging from $7.95 to $29.95.\n\nThis launch is part of the company's Consumer First Formula strategy and is available now online, in stores across the U.S. and Canada, and via select partners like Amazon.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"BBWI expands home decor presence with new premium fragrance line."},"keyFigures":{"customDimensions":{"price_candle":29.95,"price_diffuser":14.95,"fragrance_count":5,"price_range_low":7.95,"price_range_high":29.95}},"quotedText":"The Reserve Collection brings sophistication to home fragrance,","namedEntities":{"people":[{"name":"Veronique Gabai-Pinsky","role":"Chief Brand and Product Officer"}],"products":["Reserve Collection","Fragrance Infused Liquidless Reed Diffusers","Wallflowers","Santal + Amber","Sea Salt + Musk","Lavender + Jasmine","Vanilla + Tonka","Sweet Orange + Agave"],"companies":[{"name":"Bath & Body Works","ticker":"BBWI","relationship":"issuer"},{"name":"Amazon","relationship":"distribution channel"},{"name":"Ulta Beauty","relationship":"distribution channel"}],"dollarAmounts":[{"amount":"$14.95","context":"retail price of Fragrance Infused Liquidless Reed Diffusers"},{"amount":"$29.95","context":"retail price of 30-ounce four-wick candle"},{"amount":"$7.95","context":"lower bound of Reserve Collection pricing"}]},"materialImpact":{"score":2,"reasoning":"Routine product launch for a large-cap retailer. While the Reserve Collection supports the 'Consumer First Formula' strategic plan, single product lines typically do not move the needle materially on earnings or valuation in the short term."},"tickerRelevance":{"others":[],"primary":"BBWI"},"globalImportance":15,"audienceRelevance":45,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"product_launch","householdBrandBoost":true}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Bath & Body Works launched the Reserve Collection, a new home fragrance franchise designed to integrate scent with home decor through items like flameless reed diffusers and ceramic four-wick candles.\n\nThe collection features five modern fragrance pairings including Santal + Amber and Sea Salt + Musk, with product prices ranging from $7.95 to $29.95.\n\nThis launch is part of the company's Consumer First Formula strategy and is available now online, in stores across the U.S. and Canada, and via select partners like Amazon.","key_figures":{"customDimensions":{"price_candle":29.95,"price_diffuser":14.95,"fragrance_count":5,"price_range_low":7.95,"price_range_high":29.95}},"named_entities":{"people":[{"name":"Veronique Gabai-Pinsky","role":"Chief Brand and Product Officer"}],"products":["Reserve Collection","Fragrance Infused Liquidless Reed Diffusers","Wallflowers","Santal + Amber","Sea Salt + Musk","Lavender + Jasmine","Vanilla + Tonka","Sweet Orange + Agave"],"companies":[{"name":"Bath & Body Works","ticker":"BBWI","relationship":"issuer"},{"name":"Amazon","relationship":"distribution channel"},{"name":"Ulta Beauty","relationship":"distribution channel"}],"dollarAmounts":[{"amount":"$14.95","context":"retail price of Fragrance Infused Liquidless Reed Diffusers"},{"amount":"$29.95","context":"retail price of 30-ounce four-wick candle"},{"amount":"$7.95","context":"lower bound of Reserve Collection pricing"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-24T14:21:22.547Z","global_importance":15,"audience_relevance":45,"importance_components":{"tickerTier":"large-cap","eventGravity":"product_launch","householdBrandBoost":true}},"durationMs":392636,"modelName":"glm-4.7"}}