{"success":true,"data":{"pressRelease":{"id":"126296","rtpr_id":"nPn6h4LZ6a","ticker":"STLA","exchange":"NYSE","all_tickers":["STLA","TKO"],"title":"Two Championship-Style Trucks from Ram, UFC, and RealTruck to Be Auctioned for Charity During Barrett-Jackson's 2026 Las Vegas Auction","author":"PR Newswire","published_at":"2026-08-24T17:01:00.197Z","article_body":"Two Championship-Style Trucks from Ram, UFC, and RealTruck to Be Auctioned for Charity During Barrett-Jackson's 2026 Las Vegas Auction\n\nPR Newswire\n\nSCOTTSDALE, Ariz., Aug. 24, 2026\n\nUFC President and CEO Dana White will step onto the auction block on Friday,\nSept. 11, to help sell a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005\nRam 1500 SRT-10 customized by RealTruck, with all proceeds benefitting Folds\nof Honor and the UFC Foundation\n\nSCOTTSDALE, Ariz., Aug. 24, 2026 /PRNewswire/ -- A powerhouse collaboration\nbetween Ram, UFC, RealTruck and Barrett-Jackson will send two exceptional\ncustom Ram trucks to the Barrett-Jackson 2026 Las Vegas Auction\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3133673771&u=https%3A%2F%2Fwww.barrett-jackson.com%2F%3F_gl%3D1*3mvaiu*_up*MQ..*_gs*MQ..%26gclid%3DEAIaIQobChMI4cun6oCTkAMV2BJECB2sLio1EAAYASAAEgJ3bfD_BwE%26gbraid%3D0AAAAAD8tX2CWqcOgUesnLgkAcUbzPfn4u&a=Barrett-Jackson+2026+Las+Vegas+Auction)\n to benefit the Folds of Honor Foundation and UFC Foundation. The trucks will\ncross the auction block as a pair on Friday, Sept. 11, 2026, at approximately\n3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center.\n\nThe sale celebrates American innovation and brings together the iconic power\nand heritage of the Ram brand, RealTruck's leadership in aftermarket\naccessories, UFC's global reach and Barrett-Jackson's world-class auction\nplatform.\n\nWith Barrett-Jackson waiving all fees and commissions, 100% of the hammer\nprice from the sale of both vehicles, which are being sold as a pair, will\nbenefit the Folds of Honor Foundation\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2608921075&u=https%3A%2F%2Ffoldsofhonor.org%2F&a=Folds+of+Honor+Foundation)\n, providing life-changing educational scholarships to the families of\nAmerica's fallen or disabled military and first responders. In addition, a\nportion of the proceeds will also benefit Hispanic charities via the UFC\nFoundation\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2442807997&u=https%3A%2F%2Fwww.ufc.com%2Ffoundation&a=UFC+Foundation)\n in recognition of Mexican Independence Day weekend, as both UFC and Zuffa\nBoxing will host events in Las Vegas, Nev. and Glendale, Ariz., on Saturday,\nSept. 12.\n\nThe two highly anticipated Ram trucks — a one-of-one 2027 Ram 1500 Rumble\nBee SRT and a 2005 Ram 1500 SRT-10 — are being auctioned on the 25th\nanniversary of the Sept. 11, 2001, terrorist attacks on New York City,\nWashington, D.C. and Pennsylvania. As the nation pauses to remember the nearly\n3,000 lives lost, this partnership honors the extraordinary courage and\nselflessness of the first responders, military service members and everyday\ncitizens who answered the call in the minutes, hours, days and years that\nfollowed.\n\nUFC President and CEO Dana White will be on the Barrett-Jackson auction block\nto help drive bids for these incredible trucks, alongside Barrett-Jackson\nChairman and CEO Craig Jackson. In addition to the one-of-a-kind vehicles, the\nwinning bidder will also secure a VIP UFC Experience to the future event of\ntheir choice.\n\n\"Barrett-Jackson has a long history of uniting automotive passion with\nincredible charitable causes,\" said Craig Jackson, chairman and CEO of\nBarrett-Jackson. \"Partnering with global powerhouses like Ram, UFC and\nRealTruck allows us to amplify our fundraising efforts. Having Dana White\nbring his unmatched energy to our Las Vegas auction block on Sept. 11 ensures\nwe will maximize the support for the true heroes and families honored by these\nincredible charitable organizations.\"\n\n\"I'm grateful to UFC, Ram, RealTruck and Barrett-Jackson for this unique and\nvery special opportunity,\" said Folds of Honor founder and CEO Lt. Col. Dan\nRooney. \"The four companies are true patriots that are changing our recipients\nlives through education.\"\n\nThe unique trucks are custom builds from two generations, each pushing the\nlimits of performance, craftsmanship and customization.\n\n\"Millions of Americans remember where they were and what they were doing on\nSept. 11, 2001. Twenty-five years later, most of us remember 9/11 as a\ndefining moment in our nation's history. But for thousands of Americans, it is\npart of our personal history,\" said Tim Kuniskis, head of American Brands, SRT\nPerformance and North America marketing, Stellantis.\n\n\"At Ram, SRT and Direct Connection, we are honored to support the men and\nwomen who protect and serve our communities,\" Kuniskis continued. \"The\nopportunity to support these great causes while bringing together two of the\nmost exciting trucks in Ram history is an honor. The 2027 Ram 1500 Rumble Bee\nSRT represents where we're headed, while the Viper-powered Ram SRT-10\nrepresents where we've been. Together, they celebrate American performance,\nAmerican ingenuity and the resilient spirit that has carried this country\nthrough every challenge.\"\n\nThe First Retail Production and Custom One-of-One 2027 Ram 1500 Rumble Bee\nSRT Pickup\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=289356702&u=https%3A%2F%2Fwww.barrett-jackson.com%2F2026-las-vegas%2Fdocket%3Ftype%3Dcharity%26slug%3D%26page%3D1%26size%3D48&a=2027+Ram+1500+Rumble+Bee+SRT%C2%A0Pickup)\n\nThe 2027 Ram 1500 Rumble Bee lineup creates a new performance pickup segment,\nfeaturing the industry's only Quad Cab, short bed, widebody configuration and\nthree available HEMI® V8 powertrains. At the top of the lineup, the Rumble\nBee SRT is powered by a supercharged 6.2-liter Hellcat HEMI V8 engine that\ndelivers 777 horsepower and 680 lb.-ft. of torque. The truck accelerates from\n0 to 60 mph in 3.4 seconds, covers the quarter mile in 11.6 seconds and has a\ntargeted top speed of 170 mph.\n\nThe Rumble Bee SRT crossing the Barrett-Jackson auction block will be the\nfirst retail-production model built and will receive additional customization\nto create a true one-of-one collector truck. Planned details from the Ram\ndesign team and SRT's Direct Connection team include:\n\n * Direct Connection 3.0-liter supercharger upgrade capable of more than 900\nhorsepower\n * Direct Connection Magnaflow stainless steel cat-back performance exhaust\n * Hand painted two-tone paint scheme with a Molten Red Pearl-Coat upper body and\nDiamond Black Crystal Pearl-Coat lower body\n * Custom bedside graphics in matching Molten Red Pearl-Coat\n * Diamond Black Crystal Pearl-Coat fender flares\n * Black center hood stripe\n * Flame Red \"RAM\" grille badge and Brembo brake calipers\n * Satin black 22-inch wheels\n * Custom one-of-one center console badge that authenticates the build\nA Pristine Custom 2005 Ram 1500 SRT-10 Pickup\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3446743968&u=https%3A%2F%2Fwww.barrett-jackson.com%2F2026-las-vegas%2Fdocket%3Ftype%3Dcharity%26slug%3D%26page%3D1%26size%3D48&a=2005+Ram+1500+SRT-10+Pickup)\n\nThe 2005 Ram 1500 SRT-10, customized by RealTruck, is powered by a legendary\n8.3-liter, 500 horsepower V10 engine originally found in the Dodge Viper. The\ntruck redefined pickup performance when new and still holds the Guinness World\nRecord as the \"World's Fastest Production Pickup Truck.\"\n\nThe custom SRT-10 crossing the Barrett Jackson auction block blends Ram's\nperformance heritage with modern American craftsmanship from RealTruck. Built\nby ProMotorsports in collaboration with Mark Trostle, vice president of Ram,\nSRT and Mopar Design, the SRT-10 includes:\n\n * Two-tone paint scheme with a yellow upper body and black lower body\n * Black hood graphics\n * Custom wheels in matching yellow and black\n * Viper-inspired bedside graphics\n * Alea black leather seats with yellow accents\n * RealTruck PowerStep running boards\n * RealTruck Pro X15 soft roll-up tonneau cover\n * Husky Liners floor liners and bed protection\n\"Every build tells a story. This one tells three. It's a 2005 truck, the same\nyear UFC's Ultimate Fighter launched under Dana White and this SRT-10 became\nthe inspiration for the new Rumble Bee it's paired with. We took RealTruck's\nproduct lineup, Ram's performance DNA, and UFC's massive platform, and pointed\nit all at something bigger: raising real money for Folds of Honor and the UFC\nFoundation through Barrett-Jackson's stage,\" said RealTruck Inc. Vice\nPresident of Marketing Lee Riser. \"This is how you build a legacy piece with a\npurpose and we're excited to have this heavyweight added to our collaboration\nlineup.\"\n\nThe Sept. 10-12 Las Vegas Auction will be broadcast live on History and FYI,\nBarrett-Jackson.com and Barrett-Jackson's YouTube channel. To learn more about\nbidding on these vehicles or attending the event, please visit: Bidder\nRegistration.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2523224829&u=https%3A%2F%2Fwww.barrett-jackson.com%2Fbidders&a=Bidder+Registration.)\n\nAbout The Barrett-Jackson Auction Company\nEstablished in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson,\nThe World's Greatest Collector Car Auctions, is the leader in collector car\nauctions and automotive lifestyle events, which include authentic automobilia\nauctions and the sale of private collections. Welcoming hundreds of thousands\nof attendees per year, Barrett-Jackson hosts live collector car auctions in\nScottsdale, Arizona; Palm Beach, Florida; Columbus, Ohio; and Las Vegas,\nNevada, where thousands of the most sought-after, unique and valuable vehicles\ncross the block in front of a global audience. With broadcast partner A+E\nNetworks, Barrett-Jackson features live television coverage of their events on\nFYI and HISTORY, as well as \"All the Cars, All the Time\" via their produced\nlivestream on Barrett-Jackson.com. Also based in Scottsdale, the\nBarrett-Jackson Collection Showroom offers a rotating selection of premium\nvehicles that meet the high standards for which the company is known. Since\n1971, Barrett-Jackson has helped raise over $172 million to support more than\n200 local and national charities. For more information about Barrett-Jackson,\nvisit www.barrett-jackson.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3414485460&u=http%3A%2F%2Fwww.barrett-jackson.com%2F&a=www.barrett-jackson.com)\n, or call 480-421-6694.\n\nAbout RealTruck\nRealTruck is America's leading truck accessory brand, built on a foundation of\nAmerican Innovation. We design, build, and deliver products for the builders,\nmakers, and drivers who rely on their trucks every day—combining real-world\nfunctionality with thoughtful engineering. Headquartered in Ann Arbor,\nMichigan, RealTruck's 6,000+ associates operate across 80+ facilities on four\ncontinents, supporting a portfolio of trusted brands including Husky Liners®\nand LEER. With more than 1,100+ patents and pending applications, our products\nare developed with a focus on durability, performance, and ease of use.\nThrough an omnichannel approach, RealTruck delivers a seamless consumer\nexperience online at RealTruck.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2041153041&u=http%3A%2F%2Frealtruck.com%2F&a=RealTruck.com)\n, through a network of more than 13,000+ dealers, and in partnership with\nleading OEMs. We Are American Innovation. For more information, visit\nwww.realtruck.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=1286890756&u=http%3A%2F%2Fwww.realtruck.com%2F&a=www.realtruck.com)\n\nAbout Ram\nRam offers a full lineup of on- and off-road performance pickups and\ncommercial vehicles, including the light-duty Ram 1500, heavy-duty 2500/3500,\n3500/4500/5500 Chassis Cab trucks and ProMaster vans. Ram's segment-leading\nproducts include the 777-horsepower Ram 1500 TRX and the Ram 1500 Rumble Bee\nlineup — the first and only muscle trucks offering power from three distinct\nHEMI® V8 powertrains. In the commercial space, Ram Professional supports\nbusinesses of all sizes with pickups, chassis cab trucks and vans engineered\nto be work-ready and purpose-built for durability, capability and\nproductivity. Globally, Ram offers a broad portfolio ranging from the Ram 700\nand Rampage compact pickups to the midsize Ram 1200 and a full range of\nProMaster vans. Ram is part of the portfolio of brands offered by leading\nglobal automaker and mobility provider Stellantis. For more information\nregarding Stellantis (NYSE: STLA), please visit www.stellantis.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3720811631&u=http%3A%2F%2Fwww.stellantis.com%2F&a=www.stellantis.com)\n.\n\nAbout UFC\nUFC(®) is the world's premier mixed martial arts (MMA) organization, with\nmore than 700 million fans and approximately 363 million social media\nfollowers. The organization produces more than 40 live events annually in some\nof the most prestigious arenas around the world, while distributing\nprogramming to an estimated 1 billion broadcast and digital households across\n210 countries and territories. UFC's athlete roster features the world's best\nMMA athletes, representing more than 75 countries. The organization's digital\nofferings include UFC FIGHT PASS(®), one of the world's leading streaming\nservices for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and\nis headquartered in Las Vegas, Nevada. For more information, visit UFC.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3387032532&u=http%3A%2F%2Fufc.com%2F&a=UFC.com)\n and follow UFC at Facebook.com/UFC\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=751593878&u=http%3A%2F%2Ffacebook.com%2FUFC&a=Facebook.com%2FUFC)\n and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.\n\nUFC Foundation\nAs the charitable arm of UFC, the world's premier mixed martial arts\norganization, the UFC Foundation is a 501(c)(3) non-profit organization that\nis committed to supporting various charitable organizations and initiatives\naround the world. Established in 2021, the UFC Foundation is dedicated to\nmaking a positive impact on the communities where the organization hosts\nevents by advocating for youth, arts & education, public service,\nenvironmental sustainability, equality, supporting those who fight to overcome\ncritical and life-threatening illnesses, and growing the sport of MMA.\n\nAbout Folds of Honor\nFolds of Honor is a 501(c) (3) nonprofit organization that provides\neducational scholarships to the spouses and children of US military service\nmembers and first responders who have fallen or been disabled while serving\nour country and communities. Our educational scholarships support private\nschool tuition or tutoring in grades K-12, tuition for college, technical or\ntrade school and post-graduate work, including a master's degree, doctorate,\nor professional program. Funds for a second bachelor's degree or\ntrade/technical program certification are also available. Since its inception\nin 2007, Folds of Honor has awarded nearly 73,000 scholarships\ntotaling over $340 million in all 50 states. Among the students served, 43\npercent are minorities and 57 percent female. A total of 91 percent of\nexpenses fund our mission of providing educational scholarships to the\nfamilies of our nation's heroes. It is rated a four-star charity by Charity\nNavigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the\nonly-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA\nProfessional. He is serving as Commander of Recruiting for the Oklahoma Air\nGuard. For more information or to donate in support of a Folds of Honor\nscholarship visit foldsofhonor.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2997514017&u=https%3A%2F%2Fnam04.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Ffoldsofhonor.org%252F%26data%3D05%257C02%257Crritter%2540foldsofhonor.org%257C0c9c30b177584137ea3608de0046684d%257Cdbd40de19dda43dea592b3253c653dd4%257C0%257C0%257C638948499562425455%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dl3piWy4yAX7bUq4VHsjm8ANA%252Fy%252BkaV4negidrfPI6S8%253D%26reserved%3D0&a=foldsofhonor.org)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/two-championship-style-trucks-from-ram-ufc-and-realtruck-to-be-auctioned-for-charity-during-barrett-jacksons-2026-las-vegas-auction-302858391.html\n(https://www.prnewswire.com/news-releases/two-championship-style-trucks-from-ram-ufc-and-realtruck-to-be-auctioned-for-charity-during-barrett-jacksons-2026-las-vegas-auction-302858391.html)\n\nSOURCE RealTruck\n\n\n\nBarrett-Jackson Communications: Rich Nairn, Barrett-Jackson VP Public Relations | RNairn@Barrett-Jackson.com; Aaron Cook, TimePiece PR & Marketing at (214) 520-3430 | ACook@TPRM.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1974412/RealTruck-RAM-UFC.jpg?id=OA2906902\nhttps://mmx.prnewswire.com/media/MS654745/RealTruck-Logo.jpg?id=OA2906900\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn6h4LZ6a","title":"Two Championship-Style Trucks from Ram, UFC, and RealTruck to Be Auctioned for Charity During Barrett-Jackson's 2026 Las Vegas Auction","author":"PR Newswire","ticker":"STLA","created":"2026-08-24T17:01:00.197Z","tickers":["STLA","TKO"],"exchange":"NYSE","article_body":"Two Championship-Style Trucks from Ram, UFC, and RealTruck to Be Auctioned for Charity During Barrett-Jackson's 2026 Las Vegas Auction\n\nPR Newswire\n\nSCOTTSDALE, Ariz., Aug. 24, 2026\n\nUFC President and CEO Dana White will step onto the auction block on Friday,\nSept. 11, to help sell a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005\nRam 1500 SRT-10 customized by RealTruck, with all proceeds benefitting Folds\nof Honor and the UFC Foundation\n\nSCOTTSDALE, Ariz., Aug. 24, 2026 /PRNewswire/ -- A powerhouse collaboration\nbetween Ram, UFC, RealTruck and Barrett-Jackson will send two exceptional\ncustom Ram trucks to the Barrett-Jackson 2026 Las Vegas Auction\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3133673771&u=https%3A%2F%2Fwww.barrett-jackson.com%2F%3F_gl%3D1*3mvaiu*_up*MQ..*_gs*MQ..%26gclid%3DEAIaIQobChMI4cun6oCTkAMV2BJECB2sLio1EAAYASAAEgJ3bfD_BwE%26gbraid%3D0AAAAAD8tX2CWqcOgUesnLgkAcUbzPfn4u&a=Barrett-Jackson+2026+Las+Vegas+Auction)\n to benefit the Folds of Honor Foundation and UFC Foundation. The trucks will\ncross the auction block as a pair on Friday, Sept. 11, 2026, at approximately\n3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center.\n\nThe sale celebrates American innovation and brings together the iconic power\nand heritage of the Ram brand, RealTruck's leadership in aftermarket\naccessories, UFC's global reach and Barrett-Jackson's world-class auction\nplatform.\n\nWith Barrett-Jackson waiving all fees and commissions, 100% of the hammer\nprice from the sale of both vehicles, which are being sold as a pair, will\nbenefit the Folds of Honor Foundation\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2608921075&u=https%3A%2F%2Ffoldsofhonor.org%2F&a=Folds+of+Honor+Foundation)\n, providing life-changing educational scholarships to the families of\nAmerica's fallen or disabled military and first responders. In addition, a\nportion of the proceeds will also benefit Hispanic charities via the UFC\nFoundation\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2442807997&u=https%3A%2F%2Fwww.ufc.com%2Ffoundation&a=UFC+Foundation)\n in recognition of Mexican Independence Day weekend, as both UFC and Zuffa\nBoxing will host events in Las Vegas, Nev. and Glendale, Ariz., on Saturday,\nSept. 12.\n\nThe two highly anticipated Ram trucks — a one-of-one 2027 Ram 1500 Rumble\nBee SRT and a 2005 Ram 1500 SRT-10 — are being auctioned on the 25th\nanniversary of the Sept. 11, 2001, terrorist attacks on New York City,\nWashington, D.C. and Pennsylvania. As the nation pauses to remember the nearly\n3,000 lives lost, this partnership honors the extraordinary courage and\nselflessness of the first responders, military service members and everyday\ncitizens who answered the call in the minutes, hours, days and years that\nfollowed.\n\nUFC President and CEO Dana White will be on the Barrett-Jackson auction block\nto help drive bids for these incredible trucks, alongside Barrett-Jackson\nChairman and CEO Craig Jackson. In addition to the one-of-a-kind vehicles, the\nwinning bidder will also secure a VIP UFC Experience to the future event of\ntheir choice.\n\n\"Barrett-Jackson has a long history of uniting automotive passion with\nincredible charitable causes,\" said Craig Jackson, chairman and CEO of\nBarrett-Jackson. \"Partnering with global powerhouses like Ram, UFC and\nRealTruck allows us to amplify our fundraising efforts. Having Dana White\nbring his unmatched energy to our Las Vegas auction block on Sept. 11 ensures\nwe will maximize the support for the true heroes and families honored by these\nincredible charitable organizations.\"\n\n\"I'm grateful to UFC, Ram, RealTruck and Barrett-Jackson for this unique and\nvery special opportunity,\" said Folds of Honor founder and CEO Lt. Col. Dan\nRooney. \"The four companies are true patriots that are changing our recipients\nlives through education.\"\n\nThe unique trucks are custom builds from two generations, each pushing the\nlimits of performance, craftsmanship and customization.\n\n\"Millions of Americans remember where they were and what they were doing on\nSept. 11, 2001. Twenty-five years later, most of us remember 9/11 as a\ndefining moment in our nation's history. But for thousands of Americans, it is\npart of our personal history,\" said Tim Kuniskis, head of American Brands, SRT\nPerformance and North America marketing, Stellantis.\n\n\"At Ram, SRT and Direct Connection, we are honored to support the men and\nwomen who protect and serve our communities,\" Kuniskis continued. \"The\nopportunity to support these great causes while bringing together two of the\nmost exciting trucks in Ram history is an honor. The 2027 Ram 1500 Rumble Bee\nSRT represents where we're headed, while the Viper-powered Ram SRT-10\nrepresents where we've been. Together, they celebrate American performance,\nAmerican ingenuity and the resilient spirit that has carried this country\nthrough every challenge.\"\n\nThe First Retail Production and Custom One-of-One 2027 Ram 1500 Rumble Bee\nSRT Pickup\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=289356702&u=https%3A%2F%2Fwww.barrett-jackson.com%2F2026-las-vegas%2Fdocket%3Ftype%3Dcharity%26slug%3D%26page%3D1%26size%3D48&a=2027+Ram+1500+Rumble+Bee+SRT%C2%A0Pickup)\n\nThe 2027 Ram 1500 Rumble Bee lineup creates a new performance pickup segment,\nfeaturing the industry's only Quad Cab, short bed, widebody configuration and\nthree available HEMI® V8 powertrains. At the top of the lineup, the Rumble\nBee SRT is powered by a supercharged 6.2-liter Hellcat HEMI V8 engine that\ndelivers 777 horsepower and 680 lb.-ft. of torque. The truck accelerates from\n0 to 60 mph in 3.4 seconds, covers the quarter mile in 11.6 seconds and has a\ntargeted top speed of 170 mph.\n\nThe Rumble Bee SRT crossing the Barrett-Jackson auction block will be the\nfirst retail-production model built and will receive additional customization\nto create a true one-of-one collector truck. Planned details from the Ram\ndesign team and SRT's Direct Connection team include:\n\n * Direct Connection 3.0-liter supercharger upgrade capable of more than 900\nhorsepower\n * Direct Connection Magnaflow stainless steel cat-back performance exhaust\n * Hand painted two-tone paint scheme with a Molten Red Pearl-Coat upper body and\nDiamond Black Crystal Pearl-Coat lower body\n * Custom bedside graphics in matching Molten Red Pearl-Coat\n * Diamond Black Crystal Pearl-Coat fender flares\n * Black center hood stripe\n * Flame Red \"RAM\" grille badge and Brembo brake calipers\n * Satin black 22-inch wheels\n * Custom one-of-one center console badge that authenticates the build\nA Pristine Custom 2005 Ram 1500 SRT-10 Pickup\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3446743968&u=https%3A%2F%2Fwww.barrett-jackson.com%2F2026-las-vegas%2Fdocket%3Ftype%3Dcharity%26slug%3D%26page%3D1%26size%3D48&a=2005+Ram+1500+SRT-10+Pickup)\n\nThe 2005 Ram 1500 SRT-10, customized by RealTruck, is powered by a legendary\n8.3-liter, 500 horsepower V10 engine originally found in the Dodge Viper. The\ntruck redefined pickup performance when new and still holds the Guinness World\nRecord as the \"World's Fastest Production Pickup Truck.\"\n\nThe custom SRT-10 crossing the Barrett Jackson auction block blends Ram's\nperformance heritage with modern American craftsmanship from RealTruck. Built\nby ProMotorsports in collaboration with Mark Trostle, vice president of Ram,\nSRT and Mopar Design, the SRT-10 includes:\n\n * Two-tone paint scheme with a yellow upper body and black lower body\n * Black hood graphics\n * Custom wheels in matching yellow and black\n * Viper-inspired bedside graphics\n * Alea black leather seats with yellow accents\n * RealTruck PowerStep running boards\n * RealTruck Pro X15 soft roll-up tonneau cover\n * Husky Liners floor liners and bed protection\n\"Every build tells a story. This one tells three. It's a 2005 truck, the same\nyear UFC's Ultimate Fighter launched under Dana White and this SRT-10 became\nthe inspiration for the new Rumble Bee it's paired with. We took RealTruck's\nproduct lineup, Ram's performance DNA, and UFC's massive platform, and pointed\nit all at something bigger: raising real money for Folds of Honor and the UFC\nFoundation through Barrett-Jackson's stage,\" said RealTruck Inc. Vice\nPresident of Marketing Lee Riser. \"This is how you build a legacy piece with a\npurpose and we're excited to have this heavyweight added to our collaboration\nlineup.\"\n\nThe Sept. 10-12 Las Vegas Auction will be broadcast live on History and FYI,\nBarrett-Jackson.com and Barrett-Jackson's YouTube channel. To learn more about\nbidding on these vehicles or attending the event, please visit: Bidder\nRegistration.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2523224829&u=https%3A%2F%2Fwww.barrett-jackson.com%2Fbidders&a=Bidder+Registration.)\n\nAbout The Barrett-Jackson Auction Company\nEstablished in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson,\nThe World's Greatest Collector Car Auctions, is the leader in collector car\nauctions and automotive lifestyle events, which include authentic automobilia\nauctions and the sale of private collections. Welcoming hundreds of thousands\nof attendees per year, Barrett-Jackson hosts live collector car auctions in\nScottsdale, Arizona; Palm Beach, Florida; Columbus, Ohio; and Las Vegas,\nNevada, where thousands of the most sought-after, unique and valuable vehicles\ncross the block in front of a global audience. With broadcast partner A+E\nNetworks, Barrett-Jackson features live television coverage of their events on\nFYI and HISTORY, as well as \"All the Cars, All the Time\" via their produced\nlivestream on Barrett-Jackson.com. Also based in Scottsdale, the\nBarrett-Jackson Collection Showroom offers a rotating selection of premium\nvehicles that meet the high standards for which the company is known. Since\n1971, Barrett-Jackson has helped raise over $172 million to support more than\n200 local and national charities. For more information about Barrett-Jackson,\nvisit www.barrett-jackson.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3414485460&u=http%3A%2F%2Fwww.barrett-jackson.com%2F&a=www.barrett-jackson.com)\n, or call 480-421-6694.\n\nAbout RealTruck\nRealTruck is America's leading truck accessory brand, built on a foundation of\nAmerican Innovation. We design, build, and deliver products for the builders,\nmakers, and drivers who rely on their trucks every day—combining real-world\nfunctionality with thoughtful engineering. Headquartered in Ann Arbor,\nMichigan, RealTruck's 6,000+ associates operate across 80+ facilities on four\ncontinents, supporting a portfolio of trusted brands including Husky Liners®\nand LEER. With more than 1,100+ patents and pending applications, our products\nare developed with a focus on durability, performance, and ease of use.\nThrough an omnichannel approach, RealTruck delivers a seamless consumer\nexperience online at RealTruck.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2041153041&u=http%3A%2F%2Frealtruck.com%2F&a=RealTruck.com)\n, through a network of more than 13,000+ dealers, and in partnership with\nleading OEMs. We Are American Innovation. For more information, visit\nwww.realtruck.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=1286890756&u=http%3A%2F%2Fwww.realtruck.com%2F&a=www.realtruck.com)\n\nAbout Ram\nRam offers a full lineup of on- and off-road performance pickups and\ncommercial vehicles, including the light-duty Ram 1500, heavy-duty 2500/3500,\n3500/4500/5500 Chassis Cab trucks and ProMaster vans. Ram's segment-leading\nproducts include the 777-horsepower Ram 1500 TRX and the Ram 1500 Rumble Bee\nlineup — the first and only muscle trucks offering power from three distinct\nHEMI® V8 powertrains. In the commercial space, Ram Professional supports\nbusinesses of all sizes with pickups, chassis cab trucks and vans engineered\nto be work-ready and purpose-built for durability, capability and\nproductivity. Globally, Ram offers a broad portfolio ranging from the Ram 700\nand Rampage compact pickups to the midsize Ram 1200 and a full range of\nProMaster vans. Ram is part of the portfolio of brands offered by leading\nglobal automaker and mobility provider Stellantis. For more information\nregarding Stellantis (NYSE: STLA), please visit www.stellantis.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3720811631&u=http%3A%2F%2Fwww.stellantis.com%2F&a=www.stellantis.com)\n.\n\nAbout UFC\nUFC(®) is the world's premier mixed martial arts (MMA) organization, with\nmore than 700 million fans and approximately 363 million social media\nfollowers. The organization produces more than 40 live events annually in some\nof the most prestigious arenas around the world, while distributing\nprogramming to an estimated 1 billion broadcast and digital households across\n210 countries and territories. UFC's athlete roster features the world's best\nMMA athletes, representing more than 75 countries. The organization's digital\nofferings include UFC FIGHT PASS(®), one of the world's leading streaming\nservices for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and\nis headquartered in Las Vegas, Nevada. For more information, visit UFC.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=3387032532&u=http%3A%2F%2Fufc.com%2F&a=UFC.com)\n and follow UFC at Facebook.com/UFC\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=751593878&u=http%3A%2F%2Ffacebook.com%2FUFC&a=Facebook.com%2FUFC)\n and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.\n\nUFC Foundation\nAs the charitable arm of UFC, the world's premier mixed martial arts\norganization, the UFC Foundation is a 501(c)(3) non-profit organization that\nis committed to supporting various charitable organizations and initiatives\naround the world. Established in 2021, the UFC Foundation is dedicated to\nmaking a positive impact on the communities where the organization hosts\nevents by advocating for youth, arts & education, public service,\nenvironmental sustainability, equality, supporting those who fight to overcome\ncritical and life-threatening illnesses, and growing the sport of MMA.\n\nAbout Folds of Honor\nFolds of Honor is a 501(c) (3) nonprofit organization that provides\neducational scholarships to the spouses and children of US military service\nmembers and first responders who have fallen or been disabled while serving\nour country and communities. Our educational scholarships support private\nschool tuition or tutoring in grades K-12, tuition for college, technical or\ntrade school and post-graduate work, including a master's degree, doctorate,\nor professional program. Funds for a second bachelor's degree or\ntrade/technical program certification are also available. Since its inception\nin 2007, Folds of Honor has awarded nearly 73,000 scholarships\ntotaling over $340 million in all 50 states. Among the students served, 43\npercent are minorities and 57 percent female. A total of 91 percent of\nexpenses fund our mission of providing educational scholarships to the\nfamilies of our nation's heroes. It is rated a four-star charity by Charity\nNavigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the\nonly-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA\nProfessional. He is serving as Commander of Recruiting for the Oklahoma Air\nGuard. For more information or to donate in support of a Folds of Honor\nscholarship visit foldsofhonor.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758164-1&h=2997514017&u=https%3A%2F%2Fnam04.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Ffoldsofhonor.org%252F%26data%3D05%257C02%257Crritter%2540foldsofhonor.org%257C0c9c30b177584137ea3608de0046684d%257Cdbd40de19dda43dea592b3253c653dd4%257C0%257C0%257C638948499562425455%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dl3piWy4yAX7bUq4VHsjm8ANA%252Fy%252BkaV4negidrfPI6S8%253D%26reserved%3D0&a=foldsofhonor.org)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/two-championship-style-trucks-from-ram-ufc-and-realtruck-to-be-auctioned-for-charity-during-barrett-jacksons-2026-las-vegas-auction-302858391.html\n(https://www.prnewswire.com/news-releases/two-championship-style-trucks-from-ram-ufc-and-realtruck-to-be-auctioned-for-charity-during-barrett-jacksons-2026-las-vegas-auction-302858391.html)\n\nSOURCE RealTruck\n\n\n\nBarrett-Jackson Communications: Rich Nairn, Barrett-Jackson VP Public Relations | RNairn@Barrett-Jackson.com; Aaron Cook, TimePiece PR & Marketing at (214) 520-3430 | ACook@TPRM.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1974412/RealTruck-RAM-UFC.jpg?id=OA2906902\nhttps://mmx.prnewswire.com/media/MS654745/RealTruck-Logo.jpg?id=OA2906900\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-24T17:01:00.27152064Z","server_sent_at_ms":1787590860271},"received_at":"2026-08-24T17:01:00.420Z","source_url":"https://www.prnewswire.com/news-releases/two-championship-style-trucks-from-ram-ufc-and-realtruck-to-be-auctioned-for-charity-during-barrett-jacksons-2026-las-vegas-auction-302858391.html"},"analysis":{"id":"115234","press_release_id":"126296","analysis_json":{"industry":{"label":"Automobiles","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Ram Trucks has partnered with UFC, RealTruck, and Barrett-Jackson to auction a custom 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram SRT-10, with proceeds benefiting Folds of Honor and the UFC Foundation.\n\nThe auction is scheduled for Sept. 11, 2026, in Las Vegas, featuring a one-of-one 2027 model targeting over 900 horsepower and a legacy 2005 Viper-powered truck, with 100% of the hammer price donated.\n\nUFC CEO Dana White will appear on the block to help drive bids, leveraging the event to raise funds for families of fallen and disabled military and first responders.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Ram auctions custom 900-hp Rumble Bee and classic SRT-10 for 9/11 charity."},"keyFigures":{"customDimensions":{"srt10_hp":500,"top_speed_mph":170,"quarter_mile_sec":11.6,"zero_to_sixty_sec":3.4,"rumble_bee_base_hp":777,"rumble_bee_target_hp":900,"folds_of_honor_scholarships_usd":"$340 million","barrett_jackson_charity_total_usd":"$172 million"}},"quotedText":"The 2027 Ram 1500 Rumble Bee SRT represents where we're headed, while the Viper-powered Ram SRT-10 represents where we've been.","namedEntities":{"people":[{"name":"Dana White","role":"President and CEO of UFC"},{"name":"Craig Jackson","role":"Chairman and CEO of Barrett-Jackson"},{"name":"Lt. 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Dan Rooney","role":"Founder and CEO of Folds of Honor"},{"name":"Tim Kuniskis","role":"Head of American Brands, SRT Performance and North America Marketing, Stellantis"},{"name":"Lee Riser","role":"Vice President of Marketing, RealTruck Inc."},{"name":"Mark Trostle","role":"Vice President of Ram, SRT and Mopar Design"}],"products":["2027 Ram 1500 Rumble Bee SRT","2005 Ram 1500 SRT-10","Ram 1500 TRX","Pro X15 soft roll-up tonneau cover","PowerStep running boards","Husky Liners floor liners"],"companies":[{"name":"Ram","relationship":"brand of Stellantis"},{"name":"UFC","relationship":"partner"},{"name":"RealTruck","relationship":"partner"},{"name":"Barrett-Jackson","relationship":"auction platform"},{"name":"Folds of Honor","relationship":"charity beneficiary"},{"name":"TKO Group Holdings","ticker":"TKO","relationship":"parent company of UFC"}],"dollarAmounts":[{"amount":"$172 million","context":"Total raised by Barrett-Jackson for charities since 1971"},{"amount":"$340 million","context":"Total scholarships awarded by Folds of Honor"}]},"materialImpact":{"score":1,"reasoning":"Charity auction of two custom vehicles is a brand marketing event with negligible financial impact on Stellantis. It highlights product performance but does not alter earnings or guidance."},"tickerRelevance":{"others":[{"ticker":"TKO","relevance":"partner (parent company of UFC)"}],"primary":"STLA"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega_cap","eventGravity":"brand_marketing_charity","householdBrandBoost":true}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":1,"narrative":"Ram Trucks has partnered with UFC, RealTruck, and Barrett-Jackson to auction a custom 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram SRT-10, with proceeds benefiting Folds of Honor and the UFC Foundation.\n\nThe auction is scheduled for Sept. 11, 2026, in Las Vegas, featuring a one-of-one 2027 model targeting over 900 horsepower and a legacy 2005 Viper-powered truck, with 100% of the hammer price donated.\n\nUFC CEO Dana White will appear on the block to help drive bids, leveraging the event to raise funds for families of fallen and disabled military and first responders.","key_figures":{"customDimensions":{"srt10_hp":500,"top_speed_mph":170,"quarter_mile_sec":11.6,"zero_to_sixty_sec":3.4,"rumble_bee_base_hp":777,"rumble_bee_target_hp":900,"folds_of_honor_scholarships_usd":"$340 million","barrett_jackson_charity_total_usd":"$172 million"}},"named_entities":{"people":[{"name":"Dana White","role":"President and CEO of UFC"},{"name":"Craig Jackson","role":"Chairman and CEO of Barrett-Jackson"},{"name":"Lt. Col. Dan Rooney","role":"Founder and CEO of Folds of Honor"},{"name":"Tim Kuniskis","role":"Head of American Brands, SRT Performance and North America Marketing, Stellantis"},{"name":"Lee Riser","role":"Vice President of Marketing, RealTruck Inc."},{"name":"Mark Trostle","role":"Vice President of Ram, SRT and Mopar Design"}],"products":["2027 Ram 1500 Rumble Bee SRT","2005 Ram 1500 SRT-10","Ram 1500 TRX","Pro X15 soft roll-up tonneau cover","PowerStep running boards","Husky Liners floor liners"],"companies":[{"name":"Ram","relationship":"brand of Stellantis"},{"name":"UFC","relationship":"partner"},{"name":"RealTruck","relationship":"partner"},{"name":"Barrett-Jackson","relationship":"auction platform"},{"name":"Folds of Honor","relationship":"charity beneficiary"},{"name":"TKO Group Holdings","ticker":"TKO","relationship":"parent company of UFC"}],"dollarAmounts":[{"amount":"$172 million","context":"Total raised by Barrett-Jackson for charities since 1971"},{"amount":"$340 million","context":"Total scholarships awarded by Folds of Honor"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-24T17:03:20.903Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"mega_cap","eventGravity":"brand_marketing_charity","householdBrandBoost":true}},"durationMs":140478,"modelName":"glm-4.7"}}