{"success":true,"data":{"pressRelease":{"id":"126949","rtpr_id":"nGNX1ydcXd","ticker":"LIF","exchange":"NASDAQ","all_tickers":["LIF"],"title":"Life360 Announces New Pet Care Products So No One Forgets Fido This Back-To-School Season","author":"Globe Newswire","published_at":"2026-08-25T12:00:01.508Z","article_body":"SAN FRANCISCO, Aug. 25, 2026 (GLOBE NEWSWIRE) -- Life360 (NASDAQ: LIF), the\nleading family connection and safety company, today announced the launch of\nseveral new pet-focused offerings extending its coordination and peace of mind\ncapabilities to the whole family - whether or not they’re allowed on the\ncouch. The updates include new in-app Care and Connection features, like\npre-set recurring routines, Zoomies Alerts, and activity roundups, as well as\na new QR code Life360 Pet Tag.\n\nJust in time for International Dog Day (August 26), Life360 is helping\nfamilies ensure pets don't get lost in the shuffle, literally or figuratively,\nas they settle back into hectic back-to-school schedules. With over half (53%)\nof parents citing more complex schedules for heightened anxiety during\nback-to-school season, accounting for an additional 10 hours a week spent\nplanning family logistics, the new additions are meant to streamline pet care\namong family members and reunite lost pets with their families faster.(1)  \n\nFollowing the recent launch of Life360 Pet GPS\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw0XuuxZhALDRGIlax-UHhBRbUxIzYSj25GIdgKgRwowFEdYSlvaGkK4juUXTU-oxzwboHZ25PJWMfzgebO-OEHBI70XKoXxrb4BRuKGJ5HJPnVWZ2FEsiSDMK85ciuPDgtf6vQwMMoO8WcJCM3jSMyNLnVY9YtTPabQfjnjt5-NDvOu8aecyLvi_qQjXdE9gboTU6SVX1r8vx1xI_zcexVI=)\ntracker, which introduced advanced safety and recovery features like\ngeofencing, escape alerts, and access to the largest global Pet Finder\nNetwork, these new additions focus on further integrating pets into everyday\nfamily life. \n\nHERE’S WHAT'S NEW\n* Care Features — Consistent pet care doesn't have to rely on one person's\nmemory. Shared Care logs can be set to run on a recurring schedule to remind\nanyone in the family Circle to record walks, feedings, litter pan cleanings,\nor even medications with a tap. Completed care routines are visible to\neveryone, so no one gets tricked into serving a second dinner.\n\n* Connection Features — Zoomies Alerts track when a pet has a burst of joy,\nand a Weekly Roundup recaps their routines like distance walked and who\nprovided the most care, so the whole family can share in moments they'd\notherwise miss.\n(Available on dog Pet Profiles)\n* Life360 Pet Tag ($7.99) — A new stainless-steel QR code collar tag that\nallows the finder of a lost pet to call or text its owner, or share location\ndetails with its family Circle instantly, no app required. Contact details\nlinked to a Pet Tag can be updated any time through the pet’s Life360 pet\nprofile.\n“There are already over 8 million pets on Life360. These new pet Care and\nConnection features bring additional value and delight to pet parents\neverywhere,” said Mike Zeman, Chief Marketing Officer at Life360. “With\nthese updates, we’re bringing our members–even the furry ones–more peace\nof mind by integrating every aspect of pet parenting into Life360.”\n\n“It can be really hard for dogs to have a sudden schedule change like\nback-to-school time, especially because the shift in less attention may cause\nanxiety and destructive issues,” said Bethany Wilson, Master Trainer at The\nPuppy Academy\n(https://www.globenewswire.com/Tracker?data=D4hJyeD9Yk_9G5K6XY75kQ7D68JoIfDykKN2JOa7v-yRBWcTDiFzlpJ4IDZ09dVRt26UmnCQqGkD_f5_J2rWVCS8yEisNA-gwWi0zrvfkVg=).\n“However, a key strategy to help with the transition is giving your pet\ntheir own consistent schedule they can depend on. This might be an early\nmorning walk before everyone else wakes up or a play session right after the\nkids go to school to get them nice and tired. This helps combat some anxiety\nthe schedule change can cause.”\n\nSome Connection features(3) require a linked Life360 Pet GPS tracker, which\nLife360 is making more accessible with a new Silver Bundle option. Previously\nenabled with only Platinum or Gold subscriptions, the new SIlver Bundle\nincludes a LIfe360 Pet GPS tracker and Silver tier subscription service for\n$99 (renewing at $99/year).\n\nLife360 pet Care and Coordination features are now available to members\nglobally. Life360 Pet Tag\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw0u7aOmwMYt5BfTPKArM34nnCjG659mm7E-FJpfMtRDevPxyOHY_I8oLwM6VXUyOSud_mLx1EnZtkoeEU_qZvA4Rvyo7YfKn1IQiG-HhUoak)\nand Life360 Pet GPS\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw2uJ60XCxvUklU7vC0AkL4Q07LTZcM1q0t_dDeMg9ra4XUnB5E1OXQu3rn7l_o_hBY821Y0nuUZcE3kUku0MZFyKChv0v67G5AwJ5GEAh20LN3wcRKGQImVgEMfGvewHsA==)\nare now available on Amazon.com\n(https://www.globenewswire.com/Tracker?data=7BBtdo4p3XCWkum7Tpe23VEV3nvrFND587y0Y5SPTitR4kmI9tiFqZNzJkhcYp5MaFfPOHzEtA-e0B1EErVsuE4omMdlyb4SB6yIOX4TR9HYYbQthqd0AcfWV7PmrLtt9ei3CfQ1aTeT4aRgsrwHrW5PUN4Z5Ug2uLymgXtk4PsY-K9dgPO2mgoCvS3jXPU5syiNwWEc6ch7r_GV8CihoeobvDYNXEor2YJkz8q5S9ol1NiLKFNI1SEm7U-JvaxkHDEo8EaYydZxoOh5Nr_lq4DIBb9j3jE2I0nVysRgaAl8aPIIVvdzm3c51iVy20PztfYdCh08XAahL8-JLFNPsqxHdQB8i9BBx1cxh2eMcqB9xIlgaO1ZcyqeGRTkzPetgtpUBQGZOa1ZmelI4ST8grQ4AWRfeJe3TLgQoRn6dr4=)\nand Life360.com\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw0IkTPi6e9DfK9dpP1CunnZXm0cXPN-OEoipatz_iasil963a2VZY7loTcmmbACMrufxOSDNJBlh1cuMgMvvtgv5wnPjgvqcYRF0NJvj8__g)\nin the US, Canada, Australia, New Zealand, and the UK.\n\nABOUT LIFE360\nLife360, a family connection and safety company, keeps people close to the\nones they love. The category-leading mobile app and hardware tracking devices\nempower members to stay connected to the people, pets, and things they care\nabout most, with a range of services, including location sharing, safe driver\nreports, and crash detection with emergency dispatch. As a remote-first\ncompany based in the San Francisco Bay Area, Life360 serves approximately\n102.4 million monthly active users (MAU), as of June 30, 2026, across more\nthan 180 countries. Life360 delivers peace of mind and enhances everyday\nfamily life in all the moments that matter, big and small. For more\ninformation, please visit life360.com.\n\n(1)Survey conducted of 1,000 US parents of at least one child currently in\nschool (public, private, or homeschool) between the ages of 10-17, confirmed\nby both consumer-matched data and self-confirmation. DKC Analytics conducted\nand analyzed this survey, conducted between July 25th and July 29th, 2025,\nwith a sample procured using the Pollfish survey delivery platform, which\ndelivers online surveys globally through mobile apps and the mobile web, along\nwith the desktop web. No post-stratification has been applied to the results.\n(2 )Life360 internal data, 2026\n(3 )Zoomies Alerts and distance roamed portion of Weekly Recaps require a\nLife360 Pet GPS tracker\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/62a96de6-0409-4682-9ca0-c70a5c9a45d0.\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/0d8c6214-b793-495d-943e-9bc10df8296a)\nLife360 Pet GPS \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/62a96de6-0409-4682-9ca0-c70a5c9a45d0/en)\nPet GPS Activity Roundup\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX1ydcXd","title":"Life360 Announces New Pet Care Products So No One Forgets Fido This Back-To-School Season","author":"Globe Newswire","ticker":"LIF","created":"2026-08-25T12:00:01.508Z","tickers":["LIF"],"exchange":"NASDAQ","article_body":"SAN FRANCISCO, Aug. 25, 2026 (GLOBE NEWSWIRE) -- Life360 (NASDAQ: LIF), the\nleading family connection and safety company, today announced the launch of\nseveral new pet-focused offerings extending its coordination and peace of mind\ncapabilities to the whole family - whether or not they’re allowed on the\ncouch. The updates include new in-app Care and Connection features, like\npre-set recurring routines, Zoomies Alerts, and activity roundups, as well as\na new QR code Life360 Pet Tag.\n\nJust in time for International Dog Day (August 26), Life360 is helping\nfamilies ensure pets don't get lost in the shuffle, literally or figuratively,\nas they settle back into hectic back-to-school schedules. With over half (53%)\nof parents citing more complex schedules for heightened anxiety during\nback-to-school season, accounting for an additional 10 hours a week spent\nplanning family logistics, the new additions are meant to streamline pet care\namong family members and reunite lost pets with their families faster.(1)  \n\nFollowing the recent launch of Life360 Pet GPS\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw0XuuxZhALDRGIlax-UHhBRbUxIzYSj25GIdgKgRwowFEdYSlvaGkK4juUXTU-oxzwboHZ25PJWMfzgebO-OEHBI70XKoXxrb4BRuKGJ5HJPnVWZ2FEsiSDMK85ciuPDgtf6vQwMMoO8WcJCM3jSMyNLnVY9YtTPabQfjnjt5-NDvOu8aecyLvi_qQjXdE9gboTU6SVX1r8vx1xI_zcexVI=)\ntracker, which introduced advanced safety and recovery features like\ngeofencing, escape alerts, and access to the largest global Pet Finder\nNetwork, these new additions focus on further integrating pets into everyday\nfamily life. \n\nHERE’S WHAT'S NEW\n* Care Features — Consistent pet care doesn't have to rely on one person's\nmemory. Shared Care logs can be set to run on a recurring schedule to remind\nanyone in the family Circle to record walks, feedings, litter pan cleanings,\nor even medications with a tap. Completed care routines are visible to\neveryone, so no one gets tricked into serving a second dinner.\n\n* Connection Features — Zoomies Alerts track when a pet has a burst of joy,\nand a Weekly Roundup recaps their routines like distance walked and who\nprovided the most care, so the whole family can share in moments they'd\notherwise miss.\n(Available on dog Pet Profiles)\n* Life360 Pet Tag ($7.99) — A new stainless-steel QR code collar tag that\nallows the finder of a lost pet to call or text its owner, or share location\ndetails with its family Circle instantly, no app required. Contact details\nlinked to a Pet Tag can be updated any time through the pet’s Life360 pet\nprofile.\n“There are already over 8 million pets on Life360. These new pet Care and\nConnection features bring additional value and delight to pet parents\neverywhere,” said Mike Zeman, Chief Marketing Officer at Life360. “With\nthese updates, we’re bringing our members–even the furry ones–more peace\nof mind by integrating every aspect of pet parenting into Life360.”\n\n“It can be really hard for dogs to have a sudden schedule change like\nback-to-school time, especially because the shift in less attention may cause\nanxiety and destructive issues,” said Bethany Wilson, Master Trainer at The\nPuppy Academy\n(https://www.globenewswire.com/Tracker?data=D4hJyeD9Yk_9G5K6XY75kQ7D68JoIfDykKN2JOa7v-yRBWcTDiFzlpJ4IDZ09dVRt26UmnCQqGkD_f5_J2rWVCS8yEisNA-gwWi0zrvfkVg=).\n“However, a key strategy to help with the transition is giving your pet\ntheir own consistent schedule they can depend on. This might be an early\nmorning walk before everyone else wakes up or a play session right after the\nkids go to school to get them nice and tired. This helps combat some anxiety\nthe schedule change can cause.”\n\nSome Connection features(3) require a linked Life360 Pet GPS tracker, which\nLife360 is making more accessible with a new Silver Bundle option. Previously\nenabled with only Platinum or Gold subscriptions, the new SIlver Bundle\nincludes a LIfe360 Pet GPS tracker and Silver tier subscription service for\n$99 (renewing at $99/year).\n\nLife360 pet Care and Coordination features are now available to members\nglobally. Life360 Pet Tag\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw0u7aOmwMYt5BfTPKArM34nnCjG659mm7E-FJpfMtRDevPxyOHY_I8oLwM6VXUyOSud_mLx1EnZtkoeEU_qZvA4Rvyo7YfKn1IQiG-HhUoak)\nand Life360 Pet GPS\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw2uJ60XCxvUklU7vC0AkL4Q07LTZcM1q0t_dDeMg9ra4XUnB5E1OXQu3rn7l_o_hBY821Y0nuUZcE3kUku0MZFyKChv0v67G5AwJ5GEAh20LN3wcRKGQImVgEMfGvewHsA==)\nare now available on Amazon.com\n(https://www.globenewswire.com/Tracker?data=7BBtdo4p3XCWkum7Tpe23VEV3nvrFND587y0Y5SPTitR4kmI9tiFqZNzJkhcYp5MaFfPOHzEtA-e0B1EErVsuE4omMdlyb4SB6yIOX4TR9HYYbQthqd0AcfWV7PmrLtt9ei3CfQ1aTeT4aRgsrwHrW5PUN4Z5Ug2uLymgXtk4PsY-K9dgPO2mgoCvS3jXPU5syiNwWEc6ch7r_GV8CihoeobvDYNXEor2YJkz8q5S9ol1NiLKFNI1SEm7U-JvaxkHDEo8EaYydZxoOh5Nr_lq4DIBb9j3jE2I0nVysRgaAl8aPIIVvdzm3c51iVy20PztfYdCh08XAahL8-JLFNPsqxHdQB8i9BBx1cxh2eMcqB9xIlgaO1ZcyqeGRTkzPetgtpUBQGZOa1ZmelI4ST8grQ4AWRfeJe3TLgQoRn6dr4=)\nand Life360.com\n(https://www.globenewswire.com/Tracker?data=FAMoYSYBNS7yzcxrrq9Vw0IkTPi6e9DfK9dpP1CunnZXm0cXPN-OEoipatz_iasil963a2VZY7loTcmmbACMrufxOSDNJBlh1cuMgMvvtgv5wnPjgvqcYRF0NJvj8__g)\nin the US, Canada, Australia, New Zealand, and the UK.\n\nABOUT LIFE360\nLife360, a family connection and safety company, keeps people close to the\nones they love. The category-leading mobile app and hardware tracking devices\nempower members to stay connected to the people, pets, and things they care\nabout most, with a range of services, including location sharing, safe driver\nreports, and crash detection with emergency dispatch. As a remote-first\ncompany based in the San Francisco Bay Area, Life360 serves approximately\n102.4 million monthly active users (MAU), as of June 30, 2026, across more\nthan 180 countries. Life360 delivers peace of mind and enhances everyday\nfamily life in all the moments that matter, big and small. For more\ninformation, please visit life360.com.\n\n(1)Survey conducted of 1,000 US parents of at least one child currently in\nschool (public, private, or homeschool) between the ages of 10-17, confirmed\nby both consumer-matched data and self-confirmation. DKC Analytics conducted\nand analyzed this survey, conducted between July 25th and July 29th, 2025,\nwith a sample procured using the Pollfish survey delivery platform, which\ndelivers online surveys globally through mobile apps and the mobile web, along\nwith the desktop web. No post-stratification has been applied to the results.\n(2 )Life360 internal data, 2026\n(3 )Zoomies Alerts and distance roamed portion of Weekly Recaps require a\nLife360 Pet GPS tracker\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/62a96de6-0409-4682-9ca0-c70a5c9a45d0.\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/0d8c6214-b793-495d-943e-9bc10df8296a)\nLife360 Pet GPS \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/62a96de6-0409-4682-9ca0-c70a5c9a45d0/en)\nPet GPS Activity Roundup\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-08-25T12:00:01.875970744Z","server_sent_at_ms":1787659201875},"received_at":"2026-08-25T12:00:02.116Z","source_url":"https://www.globenewswire.com/news-release/2026/08/25/3350393/0/en/life360-announces-new-pet-care-products-so-no-one-forgets-fido-this-back-to-school-season.html"},"analysis":{"id":"115876","press_release_id":"126949","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"Life360 expanded its family safety platform with new pet-focused features and a hardware product, including a $7.99 QR code Pet Tag and software tools like Zoomies Alerts.\n\nThe additions aim to streamline pet care coordination during the back-to-school season, building on a base of over 8 million pets already using the platform.\n\nTo support this expansion, Life360 introduced a $99 Silver Bundle that includes a Pet GPS tracker and subscription service, while the company serves roughly 102.4 million monthly active users globally.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Life360 upsells 8M pets with new hardware and features to drive back-to-school engagement."},"keyFigures":{"customDimensions":{"mau":102400000,"pet_tag_price":"$7.99","pets_on_platform":8000000,"silver_bundle_price":"$99","silver_bundle_renewal":"$99/year"}},"quotedText":"There are already over 8 million pets on Life360. These new pet Care and Connection features bring additional value and delight to pet parents everywhere","namedEntities":{"people":[{"name":"Mike Zeman","role":"Chief Marketing Officer"},{"name":"Bethany Wilson","role":"Master Trainer"}],"products":["Life360 Pet GPS","Life360 Pet Tag","Zoomies Alerts","Weekly Roundup","Silver Bundle"],"companies":[{"name":"Life360","ticker":"LIF"},{"name":"The Puppy Academy","relationship":"partner"},{"name":"Amazon.com","relationship":"retailer"},{"name":"DKC Analytics","relationship":"survey firm"}],"dollarAmounts":[{"amount":"$7.99","context":"price of Life360 Pet Tag"},{"amount":"$99","context":"price of new Silver Bundle"},{"amount":"$99/year","context":"renewal price of Silver Bundle"}]},"materialImpact":{"score":2,"reasoning":"Introduction of new features and a low-cost hardware accessory ($7.99 tag) expands the product vertical and increases engagement potential, but lacks immediate financial scale or strategic shift significance."},"tickerRelevance":{"others":[],"primary":"LIF"},"globalImportance":10,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"product_feature_launch","householdBrandBoost":"moderate"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Life360 expanded its family safety platform with new pet-focused features and a hardware product, including a $7.99 QR code Pet Tag and software tools like Zoomies Alerts.\n\nThe additions aim to streamline pet care coordination during the back-to-school season, building on a base of over 8 million pets already using the platform.\n\nTo support this expansion, Life360 introduced a $99 Silver Bundle that includes a Pet GPS tracker and subscription service, while the company serves roughly 102.4 million monthly active users globally.","key_figures":{"customDimensions":{"mau":102400000,"pet_tag_price":"$7.99","pets_on_platform":8000000,"silver_bundle_price":"$99","silver_bundle_renewal":"$99/year"}},"named_entities":{"people":[{"name":"Mike Zeman","role":"Chief Marketing Officer"},{"name":"Bethany Wilson","role":"Master Trainer"}],"products":["Life360 Pet GPS","Life360 Pet Tag","Zoomies Alerts","Weekly Roundup","Silver Bundle"],"companies":[{"name":"Life360","ticker":"LIF"},{"name":"The Puppy Academy","relationship":"partner"},{"name":"Amazon.com","relationship":"retailer"},{"name":"DKC Analytics","relationship":"survey firm"}],"dollarAmounts":[{"amount":"$7.99","context":"price of Life360 Pet Tag"},{"amount":"$99","context":"price of new Silver Bundle"},{"amount":"$99/year","context":"renewal price of Silver Bundle"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-25T12:41:56.994Z","global_importance":10,"audience_relevance":25,"importance_components":{"tickerTier":"mid-cap","eventGravity":"product_feature_launch","householdBrandBoost":"moderate"}},"durationMs":null,"modelName":"glm-4.7"}}