{"success":true,"data":{"pressRelease":{"id":"127266","rtpr_id":"nPn68pXqha","ticker":"MAST","exchange":"","all_tickers":["MAST"],"title":"JÄGERMEISTER® ANNOUNCES PARTNERSHIP WITH WISCONSIN ATHLETICS","author":"PR Newswire","published_at":"2026-08-25T14:00:07.369Z","article_body":"JÄGERMEISTER® ANNOUNCES PARTNERSHIP WITH WISCONSIN ATHLETICS\n\nPR Newswire\n\nWHITE PLAINS, N.Y., Aug. 25, 2026\n\nJägermeister Is Now a Proud Ice Cold Partner of Wisconsin's Athletic Programs\n\nWHITE PLAINS, N.Y., Aug. 25, 2026 /PRNewswire/ -- Jägermeister today\nannounced a new partnership with Wisconsin Athletics, becoming a \"Proud Ice\nCold Partner\" ahead of the Fall 2026 athletic season. The partnership connects\nthe iconic global spirits brand with one of the nation's most passionate fan\nbases and alumni communities.\n\nHome to some of the most celebrated game-day traditions in college sports,\nWisconsin Athletics offers Jägermeister the opportunity to engage Badgers\nfans through premium tailgating experiences and at official alumni watch party\nlocations across the country.\n\n\"Like Jägermeister, the University of Wisconsin-Madison's athletic program\nis known for its rich traditions and dedicated fan base,\" said Heather\nLeo-Sorkin, Brand Director, Jägermeister US. \"Whether fans are gathering at\nCamp Randall Stadium or celebrating at official Badgers watch party bars\nnationwide, this partnership allows us to create memorable experiences that\nbring people together over ice cold shots and a shared love of Wisconsin\nAthletics.\"\n\nThe partnership includes on-site brand experiences at select Wisconsin\nathletic events, along with integrated social and digital sweepstakes designed\nto engage Badger fans across platforms. Together, these initiatives strengthen\nJägermeister's connection to the Wisconsin community and celebrate the\npassion of Badger fans year-round.\n\n\"We are excited to partner with Jägermeister this upcoming sports season,\"\nsaid Scott Silvestri, Vice President and General Manager, Badger Sports\nProperties (Learfield). \"Jägermeister's commitment to creating meaningful\nexperiences for our 21+ fans to celebrate and come together makes them a\nnatural fit.\"\n\nAll activations and campaigns will be responsibly executed and targeted\nexclusively to legal drinking age audiences.\n\nAbout The Division of Intercollegiate Athletics at The University of\nWisconsin-Madison:\nThe Division of Intercollegiate Athletics at the University of\nWisconsin–Madison provides student-athletes opportunities to excel, and\nthereby advance their athletic, academic, and social development. Through its\ncommitment to education, broad-based opportunity, and competitive excellence\nacross its 23 Division 1 sport programs, UW Athletics is elevating the lives\nof our student-athletes, each other and people in the university community.\nFor further information, visit: https://uwbadgers.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758259-1&h=3053509078&u=https%3A%2F%2Fuwbadgers.com%2F&a=https%3A%2F%2Fuwbadgers.com)\n.\n\nAbout Jägermeister®:\nIntroduced 90 years ago, Jägermeister, German for \"Master Hunter,\" is one of\nthe world's most successful liqueurs and available in over 150 countries. The\niconic taste of Jägermeister is not left to chance but is due to decades of\nexperience, a safely guarded secret recipe consisting of 56 natural herbs,\nblossoms, roots and fruits including star anise, cardamom, cinnamon and ginger\nroots, and 383 quality checks. The botanical ingredients are extracted in\ntheir raw, unprocessed form through a gentle, weeks-long process of cold\nmaceration to create Jägermeister's base. The base, housed in more than 400\noak casks, then \"breathes\" for one full year, which is key to creating the\ncomplex and balanced flavor of Jägermeister's legendary taste profile.\nJägermeister® Liqueur is 35% Alc./Vol. and imported exclusively by\nMast-Jägermeister US, White Plains, NY. Visit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758259-1&h=1575963994&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D2465528374%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3D%25C2%25A0&a=%C2%A0)\nwww.jagermeister.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758259-1&h=1439140391&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D297871801%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3Dwww.jagermeister.com&a=www.jagermeister.com)\n and follow @JagermeisterUSA on Facebook, X, and Instagram. DRINK\nRESPONSIBLY.\n\nPress Contact:\nCurich Weiss Amplify\n\nDavid Mandler\njagermeister@curichweiss.com (mailto:jagermeister@curichweiss.com)\n\nEvan Morrison\nSenior Account Executive\njagermeister@curichweiss.com (mailto:jagermeister@curichweiss.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/jagermeister-announces-partnership-with-wisconsin-athletics-302859431.html\n(https://www.prnewswire.com/news-releases/jagermeister-announces-partnership-with-wisconsin-athletics-302859431.html)\n\nSOURCE Jägermeister\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1974458/Jagermeister-and-Wisconsin-Athletics-Logo.jpg?id=OA2907045\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn68pXqha","title":"JÄGERMEISTER® ANNOUNCES PARTNERSHIP WITH WISCONSIN ATHLETICS","author":"PR Newswire","ticker":"MAST","created":"2026-08-25T14:00:07.369Z","tickers":["MAST"],"exchange":"","article_body":"JÄGERMEISTER® ANNOUNCES PARTNERSHIP WITH WISCONSIN ATHLETICS\n\nPR Newswire\n\nWHITE PLAINS, N.Y., Aug. 25, 2026\n\nJägermeister Is Now a Proud Ice Cold Partner of Wisconsin's Athletic Programs\n\nWHITE PLAINS, N.Y., Aug. 25, 2026 /PRNewswire/ -- Jägermeister today\nannounced a new partnership with Wisconsin Athletics, becoming a \"Proud Ice\nCold Partner\" ahead of the Fall 2026 athletic season. The partnership connects\nthe iconic global spirits brand with one of the nation's most passionate fan\nbases and alumni communities.\n\nHome to some of the most celebrated game-day traditions in college sports,\nWisconsin Athletics offers Jägermeister the opportunity to engage Badgers\nfans through premium tailgating experiences and at official alumni watch party\nlocations across the country.\n\n\"Like Jägermeister, the University of Wisconsin-Madison's athletic program\nis known for its rich traditions and dedicated fan base,\" said Heather\nLeo-Sorkin, Brand Director, Jägermeister US. \"Whether fans are gathering at\nCamp Randall Stadium or celebrating at official Badgers watch party bars\nnationwide, this partnership allows us to create memorable experiences that\nbring people together over ice cold shots and a shared love of Wisconsin\nAthletics.\"\n\nThe partnership includes on-site brand experiences at select Wisconsin\nathletic events, along with integrated social and digital sweepstakes designed\nto engage Badger fans across platforms. Together, these initiatives strengthen\nJägermeister's connection to the Wisconsin community and celebrate the\npassion of Badger fans year-round.\n\n\"We are excited to partner with Jägermeister this upcoming sports season,\"\nsaid Scott Silvestri, Vice President and General Manager, Badger Sports\nProperties (Learfield). \"Jägermeister's commitment to creating meaningful\nexperiences for our 21+ fans to celebrate and come together makes them a\nnatural fit.\"\n\nAll activations and campaigns will be responsibly executed and targeted\nexclusively to legal drinking age audiences.\n\nAbout The Division of Intercollegiate Athletics at The University of\nWisconsin-Madison:\nThe Division of Intercollegiate Athletics at the University of\nWisconsin–Madison provides student-athletes opportunities to excel, and\nthereby advance their athletic, academic, and social development. Through its\ncommitment to education, broad-based opportunity, and competitive excellence\nacross its 23 Division 1 sport programs, UW Athletics is elevating the lives\nof our student-athletes, each other and people in the university community.\nFor further information, visit: https://uwbadgers.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758259-1&h=3053509078&u=https%3A%2F%2Fuwbadgers.com%2F&a=https%3A%2F%2Fuwbadgers.com)\n.\n\nAbout Jägermeister®:\nIntroduced 90 years ago, Jägermeister, German for \"Master Hunter,\" is one of\nthe world's most successful liqueurs and available in over 150 countries. The\niconic taste of Jägermeister is not left to chance but is due to decades of\nexperience, a safely guarded secret recipe consisting of 56 natural herbs,\nblossoms, roots and fruits including star anise, cardamom, cinnamon and ginger\nroots, and 383 quality checks. The botanical ingredients are extracted in\ntheir raw, unprocessed form through a gentle, weeks-long process of cold\nmaceration to create Jägermeister's base. The base, housed in more than 400\noak casks, then \"breathes\" for one full year, which is key to creating the\ncomplex and balanced flavor of Jägermeister's legendary taste profile.\nJägermeister® Liqueur is 35% Alc./Vol. and imported exclusively by\nMast-Jägermeister US, White Plains, NY. Visit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758259-1&h=1575963994&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D2465528374%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3D%25C2%25A0&a=%C2%A0)\nwww.jagermeister.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4758259-1&h=1439140391&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D297871801%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3Dwww.jagermeister.com&a=www.jagermeister.com)\n and follow @JagermeisterUSA on Facebook, X, and Instagram. DRINK\nRESPONSIBLY.\n\nPress Contact:\nCurich Weiss Amplify\n\nDavid Mandler\njagermeister@curichweiss.com (mailto:jagermeister@curichweiss.com)\n\nEvan Morrison\nSenior Account Executive\njagermeister@curichweiss.com (mailto:jagermeister@curichweiss.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/jagermeister-announces-partnership-with-wisconsin-athletics-302859431.html\n(https://www.prnewswire.com/news-releases/jagermeister-announces-partnership-with-wisconsin-athletics-302859431.html)\n\nSOURCE Jägermeister\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1974458/Jagermeister-and-Wisconsin-Athletics-Logo.jpg?id=OA2907045\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-25T14:00:07.449201261Z","server_sent_at_ms":1787666407449},"received_at":"2026-08-25T14:00:07.502Z","source_url":"https://www.prnewswire.com/news-releases/jagermeister-announces-partnership-with-wisconsin-athletics-302859431.html"},"analysis":{"id":"116192","press_release_id":"127266","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"Jägermeister announced a partnership with Wisconsin Athletics, becoming a \"Proud Ice Cold Partner\" for the Fall 2026 season.\n\nThe collaboration aims to engage Badgers fans through premium tailgating experiences and official alumni watch parties nationwide.\n\nActivations include on-site brand experiences and integrated social/digital sweepstakes targeting legal drinking age audiences.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Brand marketing expansion via college sports partnership."},"keyFigures":null,"quotedText":"Like Jägermeister, the University of Wisconsin-Madison's athletic program is known for its rich traditions and dedicated fan base","namedEntities":{"people":[{"name":"Heather Leo-Sorkin","role":"Brand Director, Jägermeister US"},{"name":"Scott Silvestri","role":"Vice President and General Manager, Badger Sports Properties (Learfield)"},{"name":"David Mandler","role":"Press Contact"},{"name":"Evan Morrison","role":"Senior Account Executive, Press Contact"}],"products":["Jägermeister","Jägermeister® Liqueur"],"companies":[{"name":"Jägermeister","relationship":"FILER"},{"name":"Wisconsin Athletics","relationship":"partner"},{"name":"The University of Wisconsin-Madison","relationship":"partner institution"},{"name":"Badger Sports Properties (Learfield)","relationship":"rights holder/partner"},{"name":"Curich Weiss Amplify","relationship":"PR agency"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Brand partnership announcement with a high-profile university athletic department. While exposure is significant given Wisconsin's passionate fanbase, financial impact on Mast-Jägermeister US (MAST) is likely immaterial relative to total revenue."},"tickerRelevance":{"others":[],"primary":"MAST"},"globalImportance":15,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"brand_partnership","sectorWeight":"consumer_staples"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Jägermeister announced a partnership with Wisconsin Athletics, becoming a \"Proud Ice Cold Partner\" for the Fall 2026 season.\n\nThe collaboration aims to engage Badgers fans through premium tailgating experiences and official alumni watch parties nationwide.\n\nActivations include on-site brand experiences and integrated social/digital sweepstakes targeting legal drinking age audiences.","key_figures":null,"named_entities":{"people":[{"name":"Heather Leo-Sorkin","role":"Brand Director, Jägermeister US"},{"name":"Scott Silvestri","role":"Vice President and General Manager, Badger Sports Properties (Learfield)"},{"name":"David Mandler","role":"Press Contact"},{"name":"Evan Morrison","role":"Senior Account Executive, Press Contact"}],"products":["Jägermeister","Jägermeister® Liqueur"],"companies":[{"name":"Jägermeister","relationship":"FILER"},{"name":"Wisconsin Athletics","relationship":"partner"},{"name":"The University of Wisconsin-Madison","relationship":"partner institution"},{"name":"Badger Sports Properties (Learfield)","relationship":"rights holder/partner"},{"name":"Curich Weiss Amplify","relationship":"PR agency"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-25T16:29:34.943Z","global_importance":15,"audience_relevance":20,"importance_components":{"tickerTier":"small-cap","eventGravity":"brand_partnership","sectorWeight":"consumer_staples"}},"durationMs":null,"modelName":"glm-4.7"}}