{"success":true,"data":{"pressRelease":{"id":"128303","rtpr_id":"nPnbTvXvWa","ticker":"EAT","exchange":"NYSE","all_tickers":["EAT"],"title":"Chili's® is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really.","author":"PR Newswire","published_at":"2026-08-26T13:00:14.635Z","article_body":"Chili's® is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really.\n\nPR Newswire\n\nDALLAS, Aug. 26, 2026\n\nThe grill & bar is celebrating the ritual of the 19(th) hole with the\nChili's Golf Club, complete with a clubhouse experience and a limited-edition\napparel collection with Rhoback\n\nDALLAS, Aug. 26, 2026 /PRNewswire/ -- As golf's biggest names wrap up the\nseason chasing trophies, Chili's® Grill & Bar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2795921865&u=https%3A%2F%2Fwww.chilis.com%2F&a=Chili%27s%C2%AE+Grill+%26+Bar)\nis celebrating the everyday golfer — the ones who love this game the most,\noccasionally play it the worst and have the best time doing it — with the\nChili's Golf Club.\n\nChili's is taking over DeBell Golf Club in Burbank, California, turning the\nclubhouse into the ultimate 19(th) hole — the post-round tradition where\ngolfers gather to relive the round over food, drinks and stories about shots\nfrom the day that somehow get a little better every time they're told. Open\nAugust 28 to 29 from 9 a.m. to 5 p.m., Chili's first-ever location on a golf\ncourse welcomes golfers and fans alike. Whether guests are wrapping up 18\nholes or simply stopping by for Chili's favorites like the Triple Dipper®,\nguests can browse the limited-edition Rhoback X Chili's gear in the pro shop\nand enjoy Chili's take on popular golf course drinks, including the\nTransfusion Marg and Tee Time Marg, available only at the Chili's Golf Club.\n\nNot everyone can make it to the Chili's Golf Club at DeBell, but everyone can\ndress the part. That's why Chili's partnered with Rhoback, one of the fastest\ngrowing active-lifestyle apparel brands, to collaborate on a custom-designed\ncollection, exclusively for the Chili's Golf Club. Inspired by golf's favorite\npost-round tradition and featuring the official Chili's Golf Club crest, the\nlimited-edition collection blends Rhoback's premium apparel with Chili's\nunmistakable personality.\n\n\"Chili's is the people's clubhouse, so it only made sense to bring that spirit\nto the course by building the Chili's Golf Club on a public muni, complete\nwith the 19(th) hole of every golfer's dreams,\" said George Felix, chief\nmarketing officer and executive vice president of Brinker International. \"Our\nfriends at Rhoback created the ultimate Chili's Golf Club gear that's ready\nfor wherever the round takes you, from the first tee to the 19(th) hole, and\nevery swing – good or bad – in between.\"\n\nFans can shop the Rhoback X Chili's collection at rhoback.com/chilis\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2541407089&u=https%3A%2F%2Frhoback.com%2Fchilis&a=rhoback.com%2Fchilis)\nwhile supplies last, including:\n\n * The Rhoback X Chili's Presidente Margarita Performance Polo | $132 (Men's),\n$96 (Women's): Available in both Men's and Women's styles with breathable,\nwrinkle-resistant fabric, it's the perfect uniform for going from the golf\ncourse to a round of Presidente Margaritas.\n * The Rhoback X Chili's Mulligan Performance Polo | $132: Named after every\ngolfer's game-saving shot, this signature polo has enough style to distract\nfrom your eighth mulligan.\n * The Rhoback X Chili's Champion's Dinner Performance Polo | $132: Dress like a\nchampion (even if your scorecard says otherwise) in this breathable, four-way\nstretch polo inspired by one of golf's greatest traditions.\n * The Rhoback X Chili's Hesi Performance Hoodie | $142: Rhoback's best-selling\nlightweight performance hoodie that's built for early tee times and late stays\nat the clubhouse.\n * The Rhoback X Chili's Horizon Block Performance Q-Zip | $158: Whether hitting\nthe links or perfecting your cheese pull, this ultra-soft Q-Zip is for cooler\ndays on and off the course.\n * The Rhoback X Chili's Ready Crewneck | $135: Made for the drive home, the\nChili's booth and explaining why that triple bogey wasn't entirely your fault.\n * The Rhoback X Chili's Performance Q-Zip | $154 (Men's), $118 (Women's):\nAvailable in both Men's and Women's styles, this lightweight performance layer\nis built for chilly mornings, long rounds and pretending that last hole never\nhappened.\n * The Rhoback X Chili's Poly Hat | $54: Lightweight, breathable and\nmoisture-wicking, the Poly Hat is available in two colors and designed to keep\nyou cool.\n * The Rhoback X Chili's Retro Rope Hat | $54: A lightweight hat with a rope\ndesign that'll keep the sun out of your eyes (yes, you can still blame the sun\nfor being in your eyes).\nThe collection is also featured in Chili's campaign film that pays homage to\nthe everyday golfer, featuring cameos from Wesley Bryan, Caleb Pressley, Jena\nSims Koepka, Chaz Bowker, Josh Kelley, and JaNa Craig. Shared across Chili's\nand partner social handles, the film is a tribute to the people who may never\nshoot under par but somehow always have the best stories by the time they\nreach the 19(th) hole.\n\nTo learn more about Chili's Golf Club, visit chilis.com/chilisgolfclub\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=1268231024&u=https%3A%2F%2Fchilis.com%2Fchilisgolfclub&a=chilis.com%2Fchilisgolfclub)\n, and follow along on Chili's social channels for chances to win a tee time.\nHead to rhoback.com/chilis\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2541407089&u=https%3A%2F%2Frhoback.com%2Fchilis&a=rhoback.com%2Fchilis)\nto shop the collection.\n\nAbout Chili's® Grill & Bar\nHi, welcome to Chili's! A proud leader in the casual dining industry and the\nflagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT),\nChili's was honored in 2025 as one of Fast Company's Brands that Matter\nand Inc.'s Best in Business. The brand was also named Ad Age's Brand of the\nYear in 2025 and 2026. Founded in 1975, Chili's is known for serving Big Mouth\nBurgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking\nmore margaritas than any other restaurant brand in the United States. Chili's\noperates 1,600 restaurants in 29 countries and two territories with over\n70,000 team members. With a purpose to make everyone feel special, Chiliheads\ntake food, drink and service seriously – but not themselves. Chili's was a\nproud winner at the 2025 MenuMasters Awards for Best New Menu Item for\nNashville Hot Mozz, the breakout addition to the social media-famous Triple\nDipper. For more than 20 years, Chili's has been a proud supporter of St. Jude\nChildren's Research Hospital and has raised more than $120 million for the\norganization through generous guest and team member donations. Find more\ninformation at chilis.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2611001457&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D860576264%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D3886001998%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D3866723134%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.chilis.com%2525252F%252526a%25253Dchilis.com%2526a%253Dchilis.com%26a%3Dchilis.com&a=chilis.com)\n, follow on X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=1466444340&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D2171607403%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D2259490924%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D2817719928%252526u%25253Dhttps%2525253A%2525252F%2525252Ftwitter.com%2525252FChilis%252526a%25253DTwitter%2526a%253DTwitter%26a%3DX&a=X)\n or Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=727760692&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D787591425%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D767066089%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D3500077324%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.instagram.com%2525252Fchilis%2525252F%2525253Fhl%2525253Den%252526a%25253DInstagram%2526a%253DInstagram%26a%3DInstagram&a=Instagram)\n, like on Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2864839411&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D809039909%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D602281437%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D2621833902%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.facebook.com%2525252FChilis%2525252F%252526a%25253DFacebook%2526a%253DFacebook%26a%3DFacebook&a=Facebook)\n, or join Chili's on TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2775437454&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D751472003%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D1296484202%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D1700881092%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.tiktok.com%2525252F%25252540chilisofficial%2525253Flang%2525253Den%252526a%25253DTikTok%2526a%253DTikTok%26a%3DTikTok&a=TikTok)\n.\n\nAbout Rhoback\nRhoback, the active lifestyle brand known for its distinctive dog logo and\npremium apparel was born in Charlottesville, Virginia in 2016, named after the\nreal inspiration behind it all, the Rhodesian Ridgeback. Having started out\nselling from a wooden camper, to becoming one of the fastest growing apparel\nbrands in the country, they have built a loyal community through fun content,\ncreative designs, and the highest quality fabrics. With the goal to create\napparel that kept up with their active lives, Rhoback has focused on their\necom business and are now introducing wholesale partners and their own retail\nfootprint. With a strong focus on creating content, check out Rhoback's social\nmedia pages on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=574609938&u=https%3A%2F%2Fwww.instagram.com%2Frhoback%2F%3Fhl%3Den&a=Instagram)\n, TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=3328205118&u=https%3A%2F%2Fwww.tiktok.com%2F%40rhoback&a=TikTok)\n, X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2337224842&u=https%3A%2F%2Fx.com%2Frhoback%3Flang%3Den&a=X)\n, YouTube\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=494300849&u=https%3A%2F%2Fwww.youtube.com%2F%40Rhoback&a=YouTube)\n, and Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=1377874006&u=https%3A%2F%2Fwww.facebook.com%2Frhoback%2F&a=Facebook)\n. To check out more of their products, head to Rhoback.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=987476441&u=https%3A%2F%2Frhoback.com%2F&a=Rhoback.com)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chilis-is-fulfilling-every-golfers-dream-by-opening-on-a-golf-course-yes-really-302859878.html\n(https://www.prnewswire.com/news-releases/chilis-is-fulfilling-every-golfers-dream-by-opening-on-a-golf-course-yes-really-302859878.html)\n\nSOURCE Chili's Grill & Bar\n\n\n\nMedia.Requests@brinker.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1973779/Chili-s-x-Rhoback-KV2.jpg?id=OA2902768\nhttps://mmx.prnewswire.com/media/MS1973786/Chili-s-x-Rhoback-KV4.jpg?id=OA2902789\nhttps://mmx.prnewswire.com/media/MS1973791/Chili-s-x-Rhoback-KV1.jpg?id=OA2902798\nhttps://mmx.prnewswire.com/media/MS618047/Chilis-Logo.jpg?id=OA2902761\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnbTvXvWa","title":"Chili's® is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really.","author":"PR Newswire","ticker":"EAT","created":"2026-08-26T13:00:14.635Z","tickers":["EAT"],"exchange":"NYSE","article_body":"Chili's® is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really.\n\nPR Newswire\n\nDALLAS, Aug. 26, 2026\n\nThe grill & bar is celebrating the ritual of the 19(th) hole with the\nChili's Golf Club, complete with a clubhouse experience and a limited-edition\napparel collection with Rhoback\n\nDALLAS, Aug. 26, 2026 /PRNewswire/ -- As golf's biggest names wrap up the\nseason chasing trophies, Chili's® Grill & Bar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2795921865&u=https%3A%2F%2Fwww.chilis.com%2F&a=Chili%27s%C2%AE+Grill+%26+Bar)\nis celebrating the everyday golfer — the ones who love this game the most,\noccasionally play it the worst and have the best time doing it — with the\nChili's Golf Club.\n\nChili's is taking over DeBell Golf Club in Burbank, California, turning the\nclubhouse into the ultimate 19(th) hole — the post-round tradition where\ngolfers gather to relive the round over food, drinks and stories about shots\nfrom the day that somehow get a little better every time they're told. Open\nAugust 28 to 29 from 9 a.m. to 5 p.m., Chili's first-ever location on a golf\ncourse welcomes golfers and fans alike. Whether guests are wrapping up 18\nholes or simply stopping by for Chili's favorites like the Triple Dipper®,\nguests can browse the limited-edition Rhoback X Chili's gear in the pro shop\nand enjoy Chili's take on popular golf course drinks, including the\nTransfusion Marg and Tee Time Marg, available only at the Chili's Golf Club.\n\nNot everyone can make it to the Chili's Golf Club at DeBell, but everyone can\ndress the part. That's why Chili's partnered with Rhoback, one of the fastest\ngrowing active-lifestyle apparel brands, to collaborate on a custom-designed\ncollection, exclusively for the Chili's Golf Club. Inspired by golf's favorite\npost-round tradition and featuring the official Chili's Golf Club crest, the\nlimited-edition collection blends Rhoback's premium apparel with Chili's\nunmistakable personality.\n\n\"Chili's is the people's clubhouse, so it only made sense to bring that spirit\nto the course by building the Chili's Golf Club on a public muni, complete\nwith the 19(th) hole of every golfer's dreams,\" said George Felix, chief\nmarketing officer and executive vice president of Brinker International. \"Our\nfriends at Rhoback created the ultimate Chili's Golf Club gear that's ready\nfor wherever the round takes you, from the first tee to the 19(th) hole, and\nevery swing – good or bad – in between.\"\n\nFans can shop the Rhoback X Chili's collection at rhoback.com/chilis\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2541407089&u=https%3A%2F%2Frhoback.com%2Fchilis&a=rhoback.com%2Fchilis)\nwhile supplies last, including:\n\n * The Rhoback X Chili's Presidente Margarita Performance Polo | $132 (Men's),\n$96 (Women's): Available in both Men's and Women's styles with breathable,\nwrinkle-resistant fabric, it's the perfect uniform for going from the golf\ncourse to a round of Presidente Margaritas.\n * The Rhoback X Chili's Mulligan Performance Polo | $132: Named after every\ngolfer's game-saving shot, this signature polo has enough style to distract\nfrom your eighth mulligan.\n * The Rhoback X Chili's Champion's Dinner Performance Polo | $132: Dress like a\nchampion (even if your scorecard says otherwise) in this breathable, four-way\nstretch polo inspired by one of golf's greatest traditions.\n * The Rhoback X Chili's Hesi Performance Hoodie | $142: Rhoback's best-selling\nlightweight performance hoodie that's built for early tee times and late stays\nat the clubhouse.\n * The Rhoback X Chili's Horizon Block Performance Q-Zip | $158: Whether hitting\nthe links or perfecting your cheese pull, this ultra-soft Q-Zip is for cooler\ndays on and off the course.\n * The Rhoback X Chili's Ready Crewneck | $135: Made for the drive home, the\nChili's booth and explaining why that triple bogey wasn't entirely your fault.\n * The Rhoback X Chili's Performance Q-Zip | $154 (Men's), $118 (Women's):\nAvailable in both Men's and Women's styles, this lightweight performance layer\nis built for chilly mornings, long rounds and pretending that last hole never\nhappened.\n * The Rhoback X Chili's Poly Hat | $54: Lightweight, breathable and\nmoisture-wicking, the Poly Hat is available in two colors and designed to keep\nyou cool.\n * The Rhoback X Chili's Retro Rope Hat | $54: A lightweight hat with a rope\ndesign that'll keep the sun out of your eyes (yes, you can still blame the sun\nfor being in your eyes).\nThe collection is also featured in Chili's campaign film that pays homage to\nthe everyday golfer, featuring cameos from Wesley Bryan, Caleb Pressley, Jena\nSims Koepka, Chaz Bowker, Josh Kelley, and JaNa Craig. Shared across Chili's\nand partner social handles, the film is a tribute to the people who may never\nshoot under par but somehow always have the best stories by the time they\nreach the 19(th) hole.\n\nTo learn more about Chili's Golf Club, visit chilis.com/chilisgolfclub\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=1268231024&u=https%3A%2F%2Fchilis.com%2Fchilisgolfclub&a=chilis.com%2Fchilisgolfclub)\n, and follow along on Chili's social channels for chances to win a tee time.\nHead to rhoback.com/chilis\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2541407089&u=https%3A%2F%2Frhoback.com%2Fchilis&a=rhoback.com%2Fchilis)\nto shop the collection.\n\nAbout Chili's® Grill & Bar\nHi, welcome to Chili's! A proud leader in the casual dining industry and the\nflagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT),\nChili's was honored in 2025 as one of Fast Company's Brands that Matter\nand Inc.'s Best in Business. The brand was also named Ad Age's Brand of the\nYear in 2025 and 2026. Founded in 1975, Chili's is known for serving Big Mouth\nBurgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking\nmore margaritas than any other restaurant brand in the United States. Chili's\noperates 1,600 restaurants in 29 countries and two territories with over\n70,000 team members. With a purpose to make everyone feel special, Chiliheads\ntake food, drink and service seriously – but not themselves. Chili's was a\nproud winner at the 2025 MenuMasters Awards for Best New Menu Item for\nNashville Hot Mozz, the breakout addition to the social media-famous Triple\nDipper. For more than 20 years, Chili's has been a proud supporter of St. Jude\nChildren's Research Hospital and has raised more than $120 million for the\norganization through generous guest and team member donations. Find more\ninformation at chilis.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2611001457&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D860576264%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D3886001998%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D3866723134%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.chilis.com%2525252F%252526a%25253Dchilis.com%2526a%253Dchilis.com%26a%3Dchilis.com&a=chilis.com)\n, follow on X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=1466444340&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D2171607403%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D2259490924%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D2817719928%252526u%25253Dhttps%2525253A%2525252F%2525252Ftwitter.com%2525252FChilis%252526a%25253DTwitter%2526a%253DTwitter%26a%3DX&a=X)\n or Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=727760692&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D787591425%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D767066089%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D3500077324%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.instagram.com%2525252Fchilis%2525252F%2525253Fhl%2525253Den%252526a%25253DInstagram%2526a%253DInstagram%26a%3DInstagram&a=Instagram)\n, like on Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2864839411&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D809039909%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D602281437%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D2621833902%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.facebook.com%2525252FChilis%2525252F%252526a%25253DFacebook%2526a%253DFacebook%26a%3DFacebook&a=Facebook)\n, or join Chili's on TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2775437454&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4697121-1%26h%3D751472003%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4152255-1%2526h%253D1296484202%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3962288-1%252526h%25253D1700881092%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.tiktok.com%2525252F%25252540chilisofficial%2525253Flang%2525253Den%252526a%25253DTikTok%2526a%253DTikTok%26a%3DTikTok&a=TikTok)\n.\n\nAbout Rhoback\nRhoback, the active lifestyle brand known for its distinctive dog logo and\npremium apparel was born in Charlottesville, Virginia in 2016, named after the\nreal inspiration behind it all, the Rhodesian Ridgeback. Having started out\nselling from a wooden camper, to becoming one of the fastest growing apparel\nbrands in the country, they have built a loyal community through fun content,\ncreative designs, and the highest quality fabrics. With the goal to create\napparel that kept up with their active lives, Rhoback has focused on their\necom business and are now introducing wholesale partners and their own retail\nfootprint. With a strong focus on creating content, check out Rhoback's social\nmedia pages on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=574609938&u=https%3A%2F%2Fwww.instagram.com%2Frhoback%2F%3Fhl%3Den&a=Instagram)\n, TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=3328205118&u=https%3A%2F%2Fwww.tiktok.com%2F%40rhoback&a=TikTok)\n, X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=2337224842&u=https%3A%2F%2Fx.com%2Frhoback%3Flang%3Den&a=X)\n, YouTube\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=494300849&u=https%3A%2F%2Fwww.youtube.com%2F%40Rhoback&a=YouTube)\n, and Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=1377874006&u=https%3A%2F%2Fwww.facebook.com%2Frhoback%2F&a=Facebook)\n. To check out more of their products, head to Rhoback.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4757452-1&h=987476441&u=https%3A%2F%2Frhoback.com%2F&a=Rhoback.com)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chilis-is-fulfilling-every-golfers-dream-by-opening-on-a-golf-course-yes-really-302859878.html\n(https://www.prnewswire.com/news-releases/chilis-is-fulfilling-every-golfers-dream-by-opening-on-a-golf-course-yes-really-302859878.html)\n\nSOURCE Chili's Grill & Bar\n\n\n\nMedia.Requests@brinker.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1973779/Chili-s-x-Rhoback-KV2.jpg?id=OA2902768\nhttps://mmx.prnewswire.com/media/MS1973786/Chili-s-x-Rhoback-KV4.jpg?id=OA2902789\nhttps://mmx.prnewswire.com/media/MS1973791/Chili-s-x-Rhoback-KV1.jpg?id=OA2902798\nhttps://mmx.prnewswire.com/media/MS618047/Chilis-Logo.jpg?id=OA2902761\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-26T13:00:18.096440805Z","server_sent_at_ms":1787749218096},"received_at":"2026-08-26T13:00:18.146Z","source_url":"https://www.prnewswire.com/news-releases/chilis-is-fulfilling-every-golfers-dream-by-opening-on-a-golf-course-yes-really-302859878.html"},"analysis":{"id":"117222","press_release_id":"128303","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Chili's is launching a pop-up 'Chili's Golf Club' at DeBell Golf Club in Burbank, California, on August 28-29, transforming the venue into a branded '19th hole' experience.\n\nThe chain partnered with active-lifestyle apparel brand Rhoback to launch a limited-edition collection of performance polos, hoodies, and hats available for purchase online.\n\nThe marketing campaign features a short film with cameos from golf and sports personalities and highlights the brand's casual dining atmosphere.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Brand activation stunt at a golf course with limited merch drop."},"keyFigures":{"customDimensions":{"restaurant_count":1600}},"quotedText":"Chili's is the people's clubhouse, so it only made sense to bring that spirit to the course by building the Chili's Golf Club on a public muni, complete with the 19(th) hole of every golfer's dreams","namedEntities":{"people":[{"name":"George Felix","role":"chief marketing officer and executive vice president of Brinker International"},{"name":"Wesley Bryan","role":"cameo"},{"name":"Caleb Pressley","role":"cameo"},{"name":"Jena Sims Koepka","role":"cameo"},{"name":"Chaz Bowker","role":"cameo"},{"name":"Josh Kelley","role":"cameo"},{"name":"JaNa Craig","role":"cameo"}],"products":["Chili's Golf Club","Rhoback X Chili's Presidente Margarita Performance Polo","Rhoback X Chili's Mulligan Performance Polo","Rhoback X Chili's Champion's Dinner Performance Polo","Rhoback X Chili's Hesi Performance Hoodie","Rhoback X Chili's Horizon Block Performance Q-Zip","Rhoback X Chili's Ready Crewneck","Rhoback X Chili's Performance Q-Zip","Rhoback X Chili's Poly Hat","Rhoback X Chili's Retro Rope Hat","Triple Dipper"],"companies":[{"name":"Chili's Grill & Bar","ticker":"EAT","relationship":"subsidiary"},{"name":"Brinker International, Inc.","ticker":"EAT","relationship":"parent"},{"name":"Rhoback","relationship":"partner"},{"name":"DeBell Golf Club","relationship":"venue"}],"dollarAmounts":[{"amount":"$132","context":"Rhoback X Chili's Presidente Margarita Performance Polo (Men's)"},{"amount":"$96","context":"Rhoback X Chili's Presidente Margarita Performance Polo (Women's)"},{"amount":"$132","context":"Rhoback X Chili's Mulligan Performance Polo"},{"amount":"$132","context":"Rhoback X Chili's Champion's Dinner Performance Polo"},{"amount":"$142","context":"Rhoback X Chili's Hesi Performance Hoodie"},{"amount":"$158","context":"Rhoback X Chili's Horizon Block Performance Q-Zip"},{"amount":"$135","context":"Rhoback X Chili's Ready Crewneck"},{"amount":"$154","context":"Rhoback X Chili's Performance Q-Zip (Men's)"},{"amount":"$118","context":"Rhoback X Chili's Performance Q-Zip (Women's)"},{"amount":"$54","context":"Rhoback X Chili's Poly Hat"},{"amount":"$54","context":"Rhoback X Chili's Retro Rope Hat"},{"amount":"$120 million","context":"total raised for St. Jude Children's Research Hospital"}]},"materialImpact":{"score":1,"reasoning":"Limited-time pop-up event and apparel collaboration with Rhoback. While brand-positive, the event lasts only two days and has no financial materiality."},"tickerRelevance":{"others":[],"primary":"EAT"},"globalImportance":5,"audienceRelevance":15,"eventTypeSecondary":["partnership","product_launch"],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"marketing-stunt","householdBrandBoost":true}},"event_type":"operations_update","event_type_secondary":["partnership","product_launch"],"sentiment":"bullish","material_impact_score":1,"narrative":"Chili's is launching a pop-up 'Chili's Golf Club' at DeBell Golf Club in Burbank, California, on August 28-29, transforming the venue into a branded '19th hole' experience.\n\nThe chain partnered with active-lifestyle apparel brand Rhoback to launch a limited-edition collection of performance polos, hoodies, and hats available for purchase online.\n\nThe marketing campaign features a short film with cameos from golf and sports personalities and highlights the brand's casual dining atmosphere.","key_figures":{"customDimensions":{"restaurant_count":1600}},"named_entities":{"people":[{"name":"George Felix","role":"chief marketing officer and executive vice president of Brinker International"},{"name":"Wesley Bryan","role":"cameo"},{"name":"Caleb Pressley","role":"cameo"},{"name":"Jena Sims Koepka","role":"cameo"},{"name":"Chaz Bowker","role":"cameo"},{"name":"Josh Kelley","role":"cameo"},{"name":"JaNa Craig","role":"cameo"}],"products":["Chili's Golf Club","Rhoback X Chili's Presidente Margarita Performance Polo","Rhoback X Chili's Mulligan Performance Polo","Rhoback X Chili's Champion's Dinner Performance Polo","Rhoback X Chili's Hesi Performance Hoodie","Rhoback X Chili's Horizon Block Performance Q-Zip","Rhoback X Chili's Ready Crewneck","Rhoback X Chili's Performance Q-Zip","Rhoback X Chili's Poly Hat","Rhoback X Chili's Retro Rope Hat","Triple Dipper"],"companies":[{"name":"Chili's Grill & Bar","ticker":"EAT","relationship":"subsidiary"},{"name":"Brinker International, Inc.","ticker":"EAT","relationship":"parent"},{"name":"Rhoback","relationship":"partner"},{"name":"DeBell Golf Club","relationship":"venue"}],"dollarAmounts":[{"amount":"$132","context":"Rhoback X Chili's Presidente Margarita Performance Polo (Men's)"},{"amount":"$96","context":"Rhoback X Chili's Presidente Margarita Performance Polo (Women's)"},{"amount":"$132","context":"Rhoback X Chili's Mulligan Performance Polo"},{"amount":"$132","context":"Rhoback X Chili's Champion's Dinner Performance Polo"},{"amount":"$142","context":"Rhoback X Chili's Hesi Performance Hoodie"},{"amount":"$158","context":"Rhoback X Chili's Horizon Block Performance Q-Zip"},{"amount":"$135","context":"Rhoback X Chili's Ready Crewneck"},{"amount":"$154","context":"Rhoback X Chili's Performance Q-Zip (Men's)"},{"amount":"$118","context":"Rhoback X Chili's Performance Q-Zip (Women's)"},{"amount":"$54","context":"Rhoback X Chili's Poly Hat"},{"amount":"$54","context":"Rhoback X Chili's Retro Rope Hat"},{"amount":"$120 million","context":"total raised for St. Jude Children's Research Hospital"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-26T14:49:41.329Z","global_importance":5,"audience_relevance":15,"importance_components":{"tickerTier":"mid-cap","eventGravity":"marketing-stunt","householdBrandBoost":true}},"durationMs":184991,"modelName":"glm-4.7"}}