{"success":true,"data":{"pressRelease":{"id":"128454","rtpr_id":"nGNX3Qg6qh","ticker":"APPF","exchange":"NASDAQ","all_tickers":["APPF"],"title":"PURE HomeRiver Deepens Its Commitment to AppFolio to Power the Next Phase of Its Growth","author":"Globe Newswire","published_at":"2026-08-26T16:00:00.322Z","article_body":"SANTA BARBARA, Calif., Aug. 26, 2026 (GLOBE NEWSWIRE) -- AppFolio\n(https://www.globenewswire.com/Tracker?data=YOyuCLMenQVp4EZmiu9t3CnlNLRL-AVQQYKmLWs6XcbHd9gGcAm95vVQ1GkHvKWijWXNxmINT6w2fnLqil8RPw==)\n(NASDAQ:APPF), the technology leader powering the future of the real estate\nindustry, announced that PURE HomeRiver Property Management\n(https://www.globenewswire.com/Tracker?data=fSq1mguy6yuKcqHd_ppKdeL3nZiKb_OV9Jr7jPV7meXOMnTwPS3h0Ev7GN7C6ZjyODDStKUwEQ0v0QTTij50SyfBYOUmb0m72_Dbnaex0T-9vL_jXnKNM2zgYeSwhGyX)\nhas renewed its commitment to AppFolio, establishing it as PURE HomeRiver's\nsingle platform of choice.\n\nFormed through the merger of PURE Property Management and HomeRiver Group,\nPURE HomeRiver now operates in 35 states. The company has run on AppFolio\nsince 2020 and upgraded to AppFolio Plus in 2022 as its portfolio and\nfootprint expanded. The renewal aims to consolidate the 40,000+ properties\nPURE HomeRiver manages today onto a single platform, with capacity to support\nthe company's anticipated growth to 60,000.\n\n“We’ve been dedicated to unifying operations and standardizing processes\nto create simplified resident, owner, and manager experiences that deliver\nresults,” said Joseph Polverari, Co-founder and CEO of PURE HomeRiver. “In\nbuilding our technology stack to support that scale, AppFolio was the only\nclear option for the phase we’re in. One source of truth clarifies the path\nto performance across every market we’re in today, and in the future.”\n\n“PURE HomeRiver has grown through the same discipline we see in the\nstrongest operators: one platform, one source of truth, so performance\ndoesn’t slow down as the portfolio expands,” said Marcy Campbell, Chief\nRevenue Officer at AppFolio. “As they scale toward managing 60,000\nproperties, AppFolio is the constant. That’s the kind of partnership we’re\nbuilding with operators at every stage of growth.”\n\nAs real estate operators consolidate their technology stacks\n(https://www.globenewswire.com/Tracker?data=ujXBxrxzHsTkT9mQGndcZUEvSbyTyQPkLeLTVeO-rCEfPI10u8Rz6w2a9YoyBY9SyiEccrgB-SUh26pSzagf-_KY3oT5BTbertDJaUHLPNEX3MIKFFtGU92njqDl26YGXDEfVGwGAZ8l7xwIB7xQGWKa9QYhcTaehVTodRit1BUGTTfPDEO1EFt-x1-hKcrch7YvU5W8VTj_2nJ9810e_Q==)\nto drive greater impact across their portfolio, more are choosing AppFolio as\nthe platform they build on for the long term, freeing their teams to focus on\nthe outcomes that matter most to residents, owners, and investors.\n\nAbout PURE HomeRiver Property Management\nPURE HomeRiver is the nation’s largest third-party property management\ncompany for single-family rental (SFR) properties. Formed through the merger\nof PURE Property Management and HomeRiver Group, the company manages more than\n40,000 properties across 35+ states.  Led by a team of experienced industry\nleaders and seasoned technology innovators, PURE HomeRiver combines national\nscale with local expertise and proprietary AI-native technology to balance\ninvestor success with resident satisfaction, creating simplified experiences\nthat deliver results. Learn more at www.purehomeriver.com.\n\nAbout AppFolio\nAppFolio is the technology leader powering the future of the real estate\nindustry. Our innovative performance platform and trusted partnership enable\nour customers to connect communities, increase operational efficiency, and\ngrow their business. For more information about AppFolio, visit appfolio.com.\n\nMedia Contacts\nFor PURE HomeRiver: media@purehomeriver.com\nFor AppFolio: appfolio@missionnorth.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/0ee3d025-bd92-4f4f-a75b-d8be05b4a24c\nAppFolio-PureHome River \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/0ee3d025-bd92-4f4f-a75b-d8be05b4a24c/en)\nAppFolio - PureHome River\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX3Qg6qh","title":"PURE HomeRiver Deepens Its Commitment to AppFolio to Power the Next Phase of Its Growth","author":"Globe Newswire","ticker":"APPF","created":"2026-08-26T16:00:00.322Z","tickers":["APPF"],"exchange":"NASDAQ","article_body":"SANTA BARBARA, Calif., Aug. 26, 2026 (GLOBE NEWSWIRE) -- AppFolio\n(https://www.globenewswire.com/Tracker?data=YOyuCLMenQVp4EZmiu9t3CnlNLRL-AVQQYKmLWs6XcbHd9gGcAm95vVQ1GkHvKWijWXNxmINT6w2fnLqil8RPw==)\n(NASDAQ:APPF), the technology leader powering the future of the real estate\nindustry, announced that PURE HomeRiver Property Management\n(https://www.globenewswire.com/Tracker?data=fSq1mguy6yuKcqHd_ppKdeL3nZiKb_OV9Jr7jPV7meXOMnTwPS3h0Ev7GN7C6ZjyODDStKUwEQ0v0QTTij50SyfBYOUmb0m72_Dbnaex0T-9vL_jXnKNM2zgYeSwhGyX)\nhas renewed its commitment to AppFolio, establishing it as PURE HomeRiver's\nsingle platform of choice.\n\nFormed through the merger of PURE Property Management and HomeRiver Group,\nPURE HomeRiver now operates in 35 states. The company has run on AppFolio\nsince 2020 and upgraded to AppFolio Plus in 2022 as its portfolio and\nfootprint expanded. The renewal aims to consolidate the 40,000+ properties\nPURE HomeRiver manages today onto a single platform, with capacity to support\nthe company's anticipated growth to 60,000.\n\n“We’ve been dedicated to unifying operations and standardizing processes\nto create simplified resident, owner, and manager experiences that deliver\nresults,” said Joseph Polverari, Co-founder and CEO of PURE HomeRiver. “In\nbuilding our technology stack to support that scale, AppFolio was the only\nclear option for the phase we’re in. One source of truth clarifies the path\nto performance across every market we’re in today, and in the future.”\n\n“PURE HomeRiver has grown through the same discipline we see in the\nstrongest operators: one platform, one source of truth, so performance\ndoesn’t slow down as the portfolio expands,” said Marcy Campbell, Chief\nRevenue Officer at AppFolio. “As they scale toward managing 60,000\nproperties, AppFolio is the constant. That’s the kind of partnership we’re\nbuilding with operators at every stage of growth.”\n\nAs real estate operators consolidate their technology stacks\n(https://www.globenewswire.com/Tracker?data=ujXBxrxzHsTkT9mQGndcZUEvSbyTyQPkLeLTVeO-rCEfPI10u8Rz6w2a9YoyBY9SyiEccrgB-SUh26pSzagf-_KY3oT5BTbertDJaUHLPNEX3MIKFFtGU92njqDl26YGXDEfVGwGAZ8l7xwIB7xQGWKa9QYhcTaehVTodRit1BUGTTfPDEO1EFt-x1-hKcrch7YvU5W8VTj_2nJ9810e_Q==)\nto drive greater impact across their portfolio, more are choosing AppFolio as\nthe platform they build on for the long term, freeing their teams to focus on\nthe outcomes that matter most to residents, owners, and investors.\n\nAbout PURE HomeRiver Property Management\nPURE HomeRiver is the nation’s largest third-party property management\ncompany for single-family rental (SFR) properties. Formed through the merger\nof PURE Property Management and HomeRiver Group, the company manages more than\n40,000 properties across 35+ states.  Led by a team of experienced industry\nleaders and seasoned technology innovators, PURE HomeRiver combines national\nscale with local expertise and proprietary AI-native technology to balance\ninvestor success with resident satisfaction, creating simplified experiences\nthat deliver results. Learn more at www.purehomeriver.com.\n\nAbout AppFolio\nAppFolio is the technology leader powering the future of the real estate\nindustry. Our innovative performance platform and trusted partnership enable\nour customers to connect communities, increase operational efficiency, and\ngrow their business. For more information about AppFolio, visit appfolio.com.\n\nMedia Contacts\nFor PURE HomeRiver: media@purehomeriver.com\nFor AppFolio: appfolio@missionnorth.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/0ee3d025-bd92-4f4f-a75b-d8be05b4a24c\nAppFolio-PureHome River \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/0ee3d025-bd92-4f4f-a75b-d8be05b4a24c/en)\nAppFolio - PureHome River\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-08-26T16:00:00.356243965Z","server_sent_at_ms":1787760000356},"received_at":"2026-08-26T16:00:00.408Z","source_url":"https://www.globenewswire.com/news-release/2026/08/26/3351589/36405/en/pure-homeriver-deepens-its-commitment-to-appfolio-to-power-the-next-phase-of-its-growth.html"},"analysis":{"id":"117372","press_release_id":"128454","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"operations_update","narrative":"PURE HomeRiver, the largest third-party property management company for single-family rentals, has renewed its commitment to AppFolio, establishing the platform as its single source of truth.\n\nThe customer manages over 40,000 properties across 35 states and anticipates scaling to 60,000 units, supported by the AppFolio Plus platform it adopted in 2022.\n\nThis consolidation underscores AppFolio's capability to support high-growth operators by standardizing processes and simplifying the experience for residents and owners.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"Top-tier SFR operator consolidates on APPF, validating platform scalability."},"keyFigures":{"customDimensions":{"operations_states":35,"properties_managed":"40,000+","growth_target_properties":"60,000"}},"quotedText":"One source of truth clarifies the path to performance across every market we’re in today, and in the future.","namedEntities":{"people":[{"name":"Joseph Polverari","role":"Co-founder and CEO of PURE HomeRiver"},{"name":"Marcy Campbell","role":"Chief Revenue Officer at AppFolio"}],"products":["AppFolio Plus"],"companies":[{"name":"AppFolio","ticker":"APPF"},{"name":"PURE HomeRiver Property Management"},{"name":"PURE Property Management"},{"name":"HomeRiver Group"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"Major customer PURE HomeRiver consolidated on AppFolio as its single platform, supporting growth from 40,000 to 60,000 properties. This validates product stickiness and scalability in the single-family rental vertical."},"tickerRelevance":{"others":[],"primary":"APPF"},"globalImportance":25,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"customer-win","sectorWeight":"software"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":3,"narrative":"PURE HomeRiver, the largest third-party property management company for single-family rentals, has renewed its commitment to AppFolio, establishing the platform as its single source of truth.\n\nThe customer manages over 40,000 properties across 35 states and anticipates scaling to 60,000 units, supported by the AppFolio Plus platform it adopted in 2022.\n\nThis consolidation underscores AppFolio's capability to support high-growth operators by standardizing processes and simplifying the experience for residents and owners.","key_figures":{"customDimensions":{"operations_states":35,"properties_managed":"40,000+","growth_target_properties":"60,000"}},"named_entities":{"people":[{"name":"Joseph Polverari","role":"Co-founder and CEO of PURE HomeRiver"},{"name":"Marcy Campbell","role":"Chief Revenue Officer at AppFolio"}],"products":["AppFolio Plus"],"companies":[{"name":"AppFolio","ticker":"APPF"},{"name":"PURE HomeRiver Property Management"},{"name":"PURE Property Management"},{"name":"HomeRiver Group"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-26T16:14:11.677Z","global_importance":25,"audience_relevance":25,"importance_components":{"tickerTier":"mid-cap","eventGravity":"customer-win","sectorWeight":"software"}},"durationMs":null,"modelName":"glm-4.7"}}