{"success":true,"data":{"pressRelease":{"id":"128946","rtpr_id":"nBw6hmv2a","ticker":"TTGT","exchange":"NASDAQ","all_tickers":["TTGT"],"title":"Omdia: Global TV Shipments Grow 3.6% in 2Q26 as Market Headwinds Intensify","author":"Business Wire","published_at":"2026-08-27T08:39:00.074Z","article_body":"Omdia: Global TV Shipments Grow 3.6% in 2Q26 as Market Headwinds Intensify\n\nGlobal TV shipments grew 3.6% year-on-year (YoY) to 48.8 million units in\n2Q26, supported by demand around the FIFA World Cup and Amazon Prime day\ntiming, despite increasingly challenging market conditions, according to the\nlatest research from Omdia\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fomdia.tech.informa.com%2Fom146381%2Ftv-sets-emerging-technologies-market-tracker-history--2q26-database&esheet=54595466&newsitemid=20260827594897&lan=en-US&anchor=the+latest+research+from+Omdia&index=1&md5=a31951e6e11e07c979d5388cf874b5d6)\n. Persistent consumer inflation and tightening memory supply are increasing\ncost pressures across the industry, although these factors had a limited\nimpact on TV shipment growth during the quarter.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260827594897/en/\n(https://www.businesswire.com/news/home/20260827594897/en/)\n\nRegional TV shipments and year-on-year growth, 2Q26\n\nWestern Europe and North America support global TV shipment growth\n\nChina remains the largest drag on global TV shipment growth, with shipments\nfalling 15.1% YoY following the ending of local stimulus programs. In\ncontrast, major developed markets performed strongly during the quarter.\nWestern Europe recorded 9.5% growth, while North America, home to two of the\nthree World Cup host countries, grew 4.7%.\n\nEmerging markets recorded some of the strongest growth rates. Shipments\nincreased 14.5% in Eastern Europe and 12.8% in Latin America and the\nCaribbean, continuing the trend of Chinese TV brands expanding shipments into\noverseas markets as domestic demand remains subdued.\n\nMemory supply pressures reshape the TV market outlook\n\nMemory supply constraints had only a limited impact on TV shipment volumes in\n2Q26, partly because brands continue to promote older product lines and draw\non existing inventories of lower-cost memory. However, with memory supply\nexpected to remain constrained and prices continuing to rise, TV prices are\nlikely to face upward pressure this year.\n\nOmdia also expects brands to shift further away from lower-resolution TVs\ntoward 4K models, as lower-capacity memory products face particularly tight\nsupply constraints.\n\nMini LED TV competition intensifies as more brands expand portfolios\n\nMini LED adoption accelerated significantly in 2Q26, accounting for 13% of\nglobal TV shipments. Samsung and LG Electronics expanded their Mini LED\nline-ups, while lowering entry price points, increasing competition with TCL\nand Hisense, which had previously led the market.\n\nTCL held a 30.2% share of global Mini LED TV shipments in 1Q26. By 2Q26,\nSamsung had moved from third place to become the market leader, reaching a\n28.2% shipment share.\n\nCompetition intensifies in the RGB LED TV market\n\nCompetition is also increasing rapidly in the RGB LED market, where shipments\nreached 295,000 units in 2Q26. Hisense held a dominant position at the\nbeginning of the year, accounting for 77.2% of shipments, while China\nrepresented 88.8% of the market amid limited competition.\n\nBy 2Q26, Hisense’s share had declined to 42.9%, as Samsung and Sony gained\nsignificant market share.\n\n“Prominent promotion of RGB LED TVs during the World Cup has undoubtedly\nhelped increase consumer awareness of the technology,” said Matthew Rubin,\nResearch Manager, TV Set Research, Omdia\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmatthew-rubin&esheet=54595466&newsitemid=20260827594897&lan=en-US&anchor=Matthew+Rubin%2C+Research+Manager%2C+TV+Set+Research%2C+Omdia&index=2&md5=6b5dd2c41420c3e80357bb21d226e604)\n. “As adoption grows, RGB LED will increasingly compete with OLED in the\npremium segment. Consumer preferences are likely to be shaped by pricing and\nhow clearly consumers can evaluate the differences between the two\ntechnologies.”\n\nABOUT OMDIA\n\nOmdia\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fomdia.tech.informa.com%2F&esheet=54595466&newsitemid=20260827594897&lan=en-US&anchor=Omdia&index=3&md5=da3585fe0cf9dc4a73f648774c2de2e9)\n, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a\ntechnology research and advisory group. Our deep knowledge of tech markets\ngrounded in real conversations with industry leaders and hundreds of thousands\nof data points, make our market intelligence our clients’ strategic\nadvantage. From R&D to ROI, we identify the greatest opportunities and\nmove the industry forward.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260827594897/en/\n(https://www.businesswire.com/news/home/20260827594897/en/)\n\nMedia Contact: \n\nFasiha Khan: fasiha.khan@omdia.com \n(mailto:fasiha.khan@omdia.com) \nEric Thoo: eric.thoo@omdia.com (mailto:eric.thoo@omdia.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw6hmv2a","title":"Omdia: Global TV Shipments Grow 3.6% in 2Q26 as Market Headwinds Intensify","author":"Business Wire","ticker":"TTGT","created":"2026-08-27T08:39:00.074Z","tickers":["TTGT"],"exchange":"NASDAQ","article_body":"Omdia: Global TV Shipments Grow 3.6% in 2Q26 as Market Headwinds Intensify\n\nGlobal TV shipments grew 3.6% year-on-year (YoY) to 48.8 million units in\n2Q26, supported by demand around the FIFA World Cup and Amazon Prime day\ntiming, despite increasingly challenging market conditions, according to the\nlatest research from Omdia\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fomdia.tech.informa.com%2Fom146381%2Ftv-sets-emerging-technologies-market-tracker-history--2q26-database&esheet=54595466&newsitemid=20260827594897&lan=en-US&anchor=the+latest+research+from+Omdia&index=1&md5=a31951e6e11e07c979d5388cf874b5d6)\n. Persistent consumer inflation and tightening memory supply are increasing\ncost pressures across the industry, although these factors had a limited\nimpact on TV shipment growth during the quarter.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260827594897/en/\n(https://www.businesswire.com/news/home/20260827594897/en/)\n\nRegional TV shipments and year-on-year growth, 2Q26\n\nWestern Europe and North America support global TV shipment growth\n\nChina remains the largest drag on global TV shipment growth, with shipments\nfalling 15.1% YoY following the ending of local stimulus programs. In\ncontrast, major developed markets performed strongly during the quarter.\nWestern Europe recorded 9.5% growth, while North America, home to two of the\nthree World Cup host countries, grew 4.7%.\n\nEmerging markets recorded some of the strongest growth rates. Shipments\nincreased 14.5% in Eastern Europe and 12.8% in Latin America and the\nCaribbean, continuing the trend of Chinese TV brands expanding shipments into\noverseas markets as domestic demand remains subdued.\n\nMemory supply pressures reshape the TV market outlook\n\nMemory supply constraints had only a limited impact on TV shipment volumes in\n2Q26, partly because brands continue to promote older product lines and draw\non existing inventories of lower-cost memory. However, with memory supply\nexpected to remain constrained and prices continuing to rise, TV prices are\nlikely to face upward pressure this year.\n\nOmdia also expects brands to shift further away from lower-resolution TVs\ntoward 4K models, as lower-capacity memory products face particularly tight\nsupply constraints.\n\nMini LED TV competition intensifies as more brands expand portfolios\n\nMini LED adoption accelerated significantly in 2Q26, accounting for 13% of\nglobal TV shipments. Samsung and LG Electronics expanded their Mini LED\nline-ups, while lowering entry price points, increasing competition with TCL\nand Hisense, which had previously led the market.\n\nTCL held a 30.2% share of global Mini LED TV shipments in 1Q26. By 2Q26,\nSamsung had moved from third place to become the market leader, reaching a\n28.2% shipment share.\n\nCompetition intensifies in the RGB LED TV market\n\nCompetition is also increasing rapidly in the RGB LED market, where shipments\nreached 295,000 units in 2Q26. Hisense held a dominant position at the\nbeginning of the year, accounting for 77.2% of shipments, while China\nrepresented 88.8% of the market amid limited competition.\n\nBy 2Q26, Hisense’s share had declined to 42.9%, as Samsung and Sony gained\nsignificant market share.\n\n“Prominent promotion of RGB LED TVs during the World Cup has undoubtedly\nhelped increase consumer awareness of the technology,” said Matthew Rubin,\nResearch Manager, TV Set Research, Omdia\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmatthew-rubin&esheet=54595466&newsitemid=20260827594897&lan=en-US&anchor=Matthew+Rubin%2C+Research+Manager%2C+TV+Set+Research%2C+Omdia&index=2&md5=6b5dd2c41420c3e80357bb21d226e604)\n. “As adoption grows, RGB LED will increasingly compete with OLED in the\npremium segment. Consumer preferences are likely to be shaped by pricing and\nhow clearly consumers can evaluate the differences between the two\ntechnologies.”\n\nABOUT OMDIA\n\nOmdia\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fomdia.tech.informa.com%2F&esheet=54595466&newsitemid=20260827594897&lan=en-US&anchor=Omdia&index=3&md5=da3585fe0cf9dc4a73f648774c2de2e9)\n, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a\ntechnology research and advisory group. Our deep knowledge of tech markets\ngrounded in real conversations with industry leaders and hundreds of thousands\nof data points, make our market intelligence our clients’ strategic\nadvantage. From R&D to ROI, we identify the greatest opportunities and\nmove the industry forward.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260827594897/en/\n(https://www.businesswire.com/news/home/20260827594897/en/)\n\nMedia Contact: \n\nFasiha Khan: fasiha.khan@omdia.com \n(mailto:fasiha.khan@omdia.com) \nEric Thoo: eric.thoo@omdia.com (mailto:eric.thoo@omdia.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-27T08:39:00.163175535Z","server_sent_at_ms":1787819940163},"received_at":"2026-08-27T08:39:00.215Z","source_url":"https://www.businesswire.com/news/home/20260827594897/en/"},"analysis":{"id":"117860","press_release_id":"128946","analysis_json":{"industry":{"label":"IT Services & Consulting","sector":"Information Technology"},"redFlags":[],"eventType":"other","narrative":"Omdia reported that global TV shipments grew 3.6% year-on-year to 48.8 million units in 2Q26, supported by demand from the FIFA World Cup and Amazon Prime Day timing.\n\nDeveloped markets drove the growth, with Western Europe and North America increasing 9.5% and 4.7% respectively, while China shipments fell 15.1% following the end of local stimulus programs.\n\nMini LED adoption accelerated to 13% of global shipments, with Samsung becoming the market leader, while RGB LED shipments reached 295,000 units as competition in the premium segment intensified.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine industry research report from Omdia with no material impact on parent TechTarget."},"keyFigures":{"customDimensions":{"china_shipments_yoy":"-15.1%","mini_led_market_share":"13%","samsung_mini_led_share":"28.2%","global_tv_shipments_yoy":"3.6%","rgb_led_shipments_units":"295,000","global_tv_shipments_units":"48.8 million","latin_america_shipments_yoy":"12.8%","north_america_shipments_yoy":"4.7%","eastern_europe_shipments_yoy":"14.5%","western_europe_shipments_yoy":"9.5%"}},"quotedText":"Prominent promotion of RGB LED TVs during the World Cup has undoubtedly helped increase consumer awareness of the technology","namedEntities":{"people":[{"name":"Matthew Rubin","role":"Research Manager, TV Set Research, Omdia"}],"products":["Mini LED TVs","RGB LED TVs","OLED"],"companies":[{"name":"Omdia","relationship":"subsidiary"},{"name":"Samsung","relationship":"subject"},{"name":"LG Electronics","relationship":"subject"},{"name":"TCL","relationship":"subject"},{"name":"Hisense","relationship":"subject"},{"name":"Sony","relationship":"subject"},{"name":"TechTarget, Inc.","relationship":"parent company"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine dissemination of industry research by subsidiary Omdia. Contains no financial data, strategic updates, or material events regarding the filer (TechTarget)."},"tickerRelevance":{"others":[],"primary":"TTGT"},"globalImportance":10,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-mid-cap","eventGravity":"industry-research-publication","sectorWeight":"low"}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Omdia reported that global TV shipments grew 3.6% year-on-year to 48.8 million units in 2Q26, supported by demand from the FIFA World Cup and Amazon Prime Day timing.\n\nDeveloped markets drove the growth, with Western Europe and North America increasing 9.5% and 4.7% respectively, while China shipments fell 15.1% following the end of local stimulus programs.\n\nMini LED adoption accelerated to 13% of global shipments, with Samsung becoming the market leader, while RGB LED shipments reached 295,000 units as competition in the premium segment intensified.","key_figures":{"customDimensions":{"china_shipments_yoy":"-15.1%","mini_led_market_share":"13%","samsung_mini_led_share":"28.2%","global_tv_shipments_yoy":"3.6%","rgb_led_shipments_units":"295,000","global_tv_shipments_units":"48.8 million","latin_america_shipments_yoy":"12.8%","north_america_shipments_yoy":"4.7%","eastern_europe_shipments_yoy":"14.5%","western_europe_shipments_yoy":"9.5%"}},"named_entities":{"people":[{"name":"Matthew Rubin","role":"Research Manager, TV Set Research, Omdia"}],"products":["Mini LED TVs","RGB LED TVs","OLED"],"companies":[{"name":"Omdia","relationship":"subsidiary"},{"name":"Samsung","relationship":"subject"},{"name":"LG Electronics","relationship":"subject"},{"name":"TCL","relationship":"subject"},{"name":"Hisense","relationship":"subject"},{"name":"Sony","relationship":"subject"},{"name":"TechTarget, Inc.","relationship":"parent company"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-27T08:41:23.604Z","global_importance":10,"audience_relevance":10,"importance_components":{"tickerTier":"small-mid-cap","eventGravity":"industry-research-publication","sectorWeight":"low"}},"durationMs":143382,"modelName":"glm-4.7"}}