{"success":true,"data":{"pressRelease":{"id":"131241","rtpr_id":"nBw1TV8MTa","ticker":"ELF","exchange":"NYSE","all_tickers":["ELF"],"title":"rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora","author":"Business Wire","published_at":"2026-08-31T13:00:00.884Z","article_body":"rhode Announces Official Launch Date for Its Retail Expansion in Europe with\nSephora\n\nrhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f.\nBeauty (NYSE: ELF), today announced its collection of high-performance,\nskin-focused products will be available at Sephora online and in most stores\nacross Europe starting Wednesday, 30 September, 2026, following its 2025\nrollout with Sephora in the U.S., Canada, and the U.K. This expansion with\nSephora in Europe increases global access to rhode through physical retail,\nmarking a pivotal next stage for the brand.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260831869746/en/\n(https://www.businesswire.com/news/home/20260831869746/en/)\n\nrhode will be available at Sephora online and in most stores across Europe\nstarting Wednesday, 30 September, 2026\n\nLaunched in June 2022, rhode began with a curated lineup of efficacious\nskincare, expanding into hybrid makeup. Each launch has garnered tremendous\ndemand, inspiring shifts across the beauty industry and culture at large.\nToday, rhode remains the No.1 overall skincare brand in the U.S. by EMV and\ncontinues to deliver significant year-over-year growth, according to\nCreatorIQ.*\n\nOn September 30 rhode will be available at Sephora in 19 new countries:\nBelgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece,\nItaly, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including\nCanary Islands), Sweden, Switzerland, and Turkey, in addition to the three\nexisting countries of Canada, the United Kingdom, and the United States.\n\nAt Sephora, customers can expect to see rhode’s strong visual identity,\nestablished through past activations and community pop-ups, with its classic\ngrey glossy builds with sleek soft edges, reimagined exclusively for Sephora\nlocations throughout Europe. Sephora will carry rhode’s core product\nassortment including its high-performance skincare, perfectly-pigmented blush,\nand new Pocket Bronze and Highlight Milk collections. To celebrate the launch,\nrhode will offer exclusive items at Sephora in Europe and the U.K., including\nthe return of some favorite Limited Edition items.\n\nrhode's Sephora expansion in Europe builds on years of momentum across the\ncontinent. Last year, rhode hosted a beach club in Mallorca, an immersive\npop-up that brought the world of rhode to life for its European audience. This\nsummer, the brand continued that excitement with its rhode summer station tour\nin Amalfi and Copenhagen, where communities turned out in force for the\nbrand's first-ever in-person activations in Italy and Denmark.\n\nrhode is exclusively available at Sephora in Europe building on the strong\npartnership established through historic and unprecedented sales performance\nin Sephora U.S., Canada and the U.K. following launch in 2025. To date, rhode\nis the number one beauty brand in Sephora North America and the U.K.\n\nThere are strong synergies between rhode’s community-driven approach and\nSephora’s global reach. Community engagement is what rhode does best, and\nthis partnership is expected to introduce the brand to a broader audience of\nbeauty consumers across Europe.\n\nThis expansion into new retail territories comes one year after e.l.f.\nBeauty’s (NYSE: ELF) $1B acquisition of rhode in 2025, and signals the next\nchapter of rhode as they look to bring the brand to more people around the\nworld.\n\nAbout rhode\n\nrhode is a collection of curated skincare and hybrid makeup essentials with\nintentional, efficacious formulas. Founded by Hailey Rhode Bieber after years\nof working with leading makeup artists and skincare experts, rhode was born\nfrom a desire for a simplified daily routine of high-performance products.\nDeveloped with leading dermatologists and chemists for a variety of skin\ntypes, rhode’s formulas feature purposeful ingredients at efficacious levels\nthat nourish the skin barrier over time. The brand extends beyond its products\nto create a distinct world of rhode through high-impact campaigns, IRL\nactivations, and community engagement. rhode is vegan, dermatologist-tested,\nand double-certified by Leaping Bunny and PETA as cruelty-free. In 2025, rhode\nwas acquired by e.l.f. Beauty (NYSE: ELF) for $1 billion. For more\ninformation, visit www.rhodeskin.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.rhodeskin.com%2F&esheet=54596053&newsitemid=20260831869746&lan=en-US&anchor=www.rhodeskin.com&index=1&md5=2b8344bb5cd876e4ae1ad819e847f320)\n.\n\nAbout Sephora\n\nSephora is the world’s leading global prestige beauty retail brand. With\n55,000 passionate employees operating in 37 markets, Sephora connects\ncustomers and beauty brands within the world’s most trusted and dynamic\nbeauty community. We serve a highly engaged community of hundreds of millions\nof beauty followers across our global omnichannel network of more than 3,400\nstores and iconic flagships, and our e-commerce and digital platforms,\noffering personalized and immersive seamless experiences across every\ntouchpoint. With our curation of more than 500 brands and our own label,\nSephora Collection, we offer the most unique and diverse range of prestige\nbeauty products, tailored to our customers’ needs from fragrance to make-up,\nhaircare, skincare and beyond, as we constantly reimagine the world of\nprestige beauty. Since SEPHORA’s inception in 1969 in Limoges, France, and\nas part of the LVMH Group since 1997, the brand has been disrupting the\nprestige beauty retail industry. Today, they continue to break with convention\nto drive their mission: champion a world of inspiration and inclusion where\neveryone can celebrate their beauty. For more information, visit\nwww.sephora.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sephora.com&esheet=54596053&newsitemid=20260831869746&lan=en-US&anchor=www.sephora.com&index=2&md5=680519fccae9314d2aa0a6ca6c6e69e1)\n.\n\n*Source: CreatorIQ, Top 10 Skincare Leaderboard, August 2026. Rhode ranked No.\n1 by earned media value (EMV). Available at CreatorIQ Leaderboard\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.creatoriq.com%2Ftop-10-leaderboard%3Futm_source%3Dchatgpt.com&esheet=54596053&newsitemid=20260831869746&lan=en-US&anchor=CreatorIQ+Leaderboard&index=3&md5=ef9b44e4c0956c349862d1c52abf7bf3)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260831869746/en/\n(https://www.businesswire.com/news/home/20260831869746/en/)\n\nMEDIA\n\nEuropean Media Contacts\n\nrhode@dominiquetemple.com \n(mailto:rhode@dominiquetemple.com) \nmbouchut@sephora.fr (mailto:mbouchut@sephora.fr)\n\nrhode\n\nLena Griffin\n\nlgriffin@elfbeauty.com (mailto:lgriffin@elfbeauty.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw1TV8MTa","title":"rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora","author":"Business Wire","ticker":"ELF","created":"2026-08-31T13:00:00.884Z","tickers":["ELF"],"exchange":"NYSE","article_body":"rhode Announces Official Launch Date for Its Retail Expansion in Europe with\nSephora\n\nrhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f.\nBeauty (NYSE: ELF), today announced its collection of high-performance,\nskin-focused products will be available at Sephora online and in most stores\nacross Europe starting Wednesday, 30 September, 2026, following its 2025\nrollout with Sephora in the U.S., Canada, and the U.K. This expansion with\nSephora in Europe increases global access to rhode through physical retail,\nmarking a pivotal next stage for the brand.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260831869746/en/\n(https://www.businesswire.com/news/home/20260831869746/en/)\n\nrhode will be available at Sephora online and in most stores across Europe\nstarting Wednesday, 30 September, 2026\n\nLaunched in June 2022, rhode began with a curated lineup of efficacious\nskincare, expanding into hybrid makeup. Each launch has garnered tremendous\ndemand, inspiring shifts across the beauty industry and culture at large.\nToday, rhode remains the No.1 overall skincare brand in the U.S. by EMV and\ncontinues to deliver significant year-over-year growth, according to\nCreatorIQ.*\n\nOn September 30 rhode will be available at Sephora in 19 new countries:\nBelgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece,\nItaly, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including\nCanary Islands), Sweden, Switzerland, and Turkey, in addition to the three\nexisting countries of Canada, the United Kingdom, and the United States.\n\nAt Sephora, customers can expect to see rhode’s strong visual identity,\nestablished through past activations and community pop-ups, with its classic\ngrey glossy builds with sleek soft edges, reimagined exclusively for Sephora\nlocations throughout Europe. Sephora will carry rhode’s core product\nassortment including its high-performance skincare, perfectly-pigmented blush,\nand new Pocket Bronze and Highlight Milk collections. To celebrate the launch,\nrhode will offer exclusive items at Sephora in Europe and the U.K., including\nthe return of some favorite Limited Edition items.\n\nrhode's Sephora expansion in Europe builds on years of momentum across the\ncontinent. Last year, rhode hosted a beach club in Mallorca, an immersive\npop-up that brought the world of rhode to life for its European audience. This\nsummer, the brand continued that excitement with its rhode summer station tour\nin Amalfi and Copenhagen, where communities turned out in force for the\nbrand's first-ever in-person activations in Italy and Denmark.\n\nrhode is exclusively available at Sephora in Europe building on the strong\npartnership established through historic and unprecedented sales performance\nin Sephora U.S., Canada and the U.K. following launch in 2025. To date, rhode\nis the number one beauty brand in Sephora North America and the U.K.\n\nThere are strong synergies between rhode’s community-driven approach and\nSephora’s global reach. Community engagement is what rhode does best, and\nthis partnership is expected to introduce the brand to a broader audience of\nbeauty consumers across Europe.\n\nThis expansion into new retail territories comes one year after e.l.f.\nBeauty’s (NYSE: ELF) $1B acquisition of rhode in 2025, and signals the next\nchapter of rhode as they look to bring the brand to more people around the\nworld.\n\nAbout rhode\n\nrhode is a collection of curated skincare and hybrid makeup essentials with\nintentional, efficacious formulas. Founded by Hailey Rhode Bieber after years\nof working with leading makeup artists and skincare experts, rhode was born\nfrom a desire for a simplified daily routine of high-performance products.\nDeveloped with leading dermatologists and chemists for a variety of skin\ntypes, rhode’s formulas feature purposeful ingredients at efficacious levels\nthat nourish the skin barrier over time. The brand extends beyond its products\nto create a distinct world of rhode through high-impact campaigns, IRL\nactivations, and community engagement. rhode is vegan, dermatologist-tested,\nand double-certified by Leaping Bunny and PETA as cruelty-free. In 2025, rhode\nwas acquired by e.l.f. Beauty (NYSE: ELF) for $1 billion. For more\ninformation, visit www.rhodeskin.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.rhodeskin.com%2F&esheet=54596053&newsitemid=20260831869746&lan=en-US&anchor=www.rhodeskin.com&index=1&md5=2b8344bb5cd876e4ae1ad819e847f320)\n.\n\nAbout Sephora\n\nSephora is the world’s leading global prestige beauty retail brand. With\n55,000 passionate employees operating in 37 markets, Sephora connects\ncustomers and beauty brands within the world’s most trusted and dynamic\nbeauty community. We serve a highly engaged community of hundreds of millions\nof beauty followers across our global omnichannel network of more than 3,400\nstores and iconic flagships, and our e-commerce and digital platforms,\noffering personalized and immersive seamless experiences across every\ntouchpoint. With our curation of more than 500 brands and our own label,\nSephora Collection, we offer the most unique and diverse range of prestige\nbeauty products, tailored to our customers’ needs from fragrance to make-up,\nhaircare, skincare and beyond, as we constantly reimagine the world of\nprestige beauty. Since SEPHORA’s inception in 1969 in Limoges, France, and\nas part of the LVMH Group since 1997, the brand has been disrupting the\nprestige beauty retail industry. Today, they continue to break with convention\nto drive their mission: champion a world of inspiration and inclusion where\neveryone can celebrate their beauty. For more information, visit\nwww.sephora.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sephora.com&esheet=54596053&newsitemid=20260831869746&lan=en-US&anchor=www.sephora.com&index=2&md5=680519fccae9314d2aa0a6ca6c6e69e1)\n.\n\n*Source: CreatorIQ, Top 10 Skincare Leaderboard, August 2026. Rhode ranked No.\n1 by earned media value (EMV). Available at CreatorIQ Leaderboard\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.creatoriq.com%2Ftop-10-leaderboard%3Futm_source%3Dchatgpt.com&esheet=54596053&newsitemid=20260831869746&lan=en-US&anchor=CreatorIQ+Leaderboard&index=3&md5=ef9b44e4c0956c349862d1c52abf7bf3)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260831869746/en/\n(https://www.businesswire.com/news/home/20260831869746/en/)\n\nMEDIA\n\nEuropean Media Contacts\n\nrhode@dominiquetemple.com \n(mailto:rhode@dominiquetemple.com) \nmbouchut@sephora.fr (mailto:mbouchut@sephora.fr)\n\nrhode\n\nLena Griffin\n\nlgriffin@elfbeauty.com (mailto:lgriffin@elfbeauty.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-31T13:00:01.043997009Z","server_sent_at_ms":1788181201043},"received_at":"2026-08-31T13:00:01.102Z","source_url":"https://www.businesswire.com/news/home/20260831869746/en/"},"analysis":{"id":"120147","press_release_id":"131241","analysis_json":{"industry":{"label":"Personal Products","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"rhode, the skincare brand owned by e.l.f. Beauty, will launch in 19 European countries via Sephora on September 30, 2026, significantly expanding its global retail footprint.\n\nThis move leverages rhode's status as the number one beauty brand in Sephora North America and the U.K., following e.l.f. Beauty's $1 billion acquisition of the brand in 2025.\n\nSephora stores across Europe will carry rhode's core skincare and makeup lineup, including new collections and exclusive launch items.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"ELF's rhode brand lands in 19 European markets via Sephora, accelerating the ROI on its $1B acquisition."},"keyFigures":{"customDimensions":{"launch_date":"September 30, 2026","expansion_countries":19,"acquisition_price_usd":"$1 billion"}},"quotedText":"This expansion into new retail territories comes one year after e.l.f. 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Beauty's $1 billion acquisition of the brand in 2025.\n\nSephora stores across Europe will carry rhode's core skincare and makeup lineup, including new collections and exclusive launch items.","key_figures":{"customDimensions":{"launch_date":"September 30, 2026","expansion_countries":19,"acquisition_price_usd":"$1 billion"}},"named_entities":{"people":[{"name":"Hailey Rhode Bieber","role":"Founder of rhode"}],"products":["rhode","Pocket Bronze","Highlight Milk"],"companies":[{"name":"e.l.f. Beauty","ticker":"ELF","relationship":"parent company"},{"name":"Sephora","relationship":"retail partner"},{"name":"LVMH Group","relationship":"parent of Sephora"},{"name":"CreatorIQ","relationship":"data source"}],"dollarAmounts":[{"amount":"$1 billion","context":"acquisition of rhode by e.l.f. 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