{"success":true,"data":{"pressRelease":{"id":"131277","rtpr_id":"nBw6rVgdba","ticker":"SST","exchange":"NYSE","all_tickers":["SST"],"title":"MapQuest Surges to No. 1 in the Apple App Store, 30 Years After Inventing Online Mapping","author":"Business Wire","published_at":"2026-08-31T13:06:00.133Z","article_body":"MapQuest Surges to No. 1 in the Apple App Store, 30 Years After Inventing\nOnline Mapping\n\nHundreds of thousands of downloads push usage to 50 times its normal rate as\nusers embrace the brand's decision to keep familiar lake and gulf names\n\nMapQuest, the original internet mapping service, is the No. 1 Navigation app\nand the No. 8 overall free app in the U.S. Apple App Store, and the No. 2\noverall free app in the Canada Apple App Store, as of 7 p.m. PDT on August 30.\nIt is the highest chart position in the brand's 30-year history. Hundreds of\nthousands of people have downloaded the MapQuest apps since Thursday, and\nusage is running roughly 50 times its normal rate.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260831810778/en/\n(https://www.businesswire.com/news/home/20260831810778/en/)\n\nThe surge follows MapQuest's decision to keep the historical, familiar names\nfor lakes and gulfs on its maps. For users who want something different, the\ncompany offers a lighthearted alternative: a tool that lets anyone rename the\nlake themselves, live now at gulfof.mapquest.com/lakeontario\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fgulfof.mapquest.com%2Flakeontario&esheet=54596425&newsitemid=20260831810778&lan=en-US&anchor=gulfof.mapquest.com%2Flakeontario&index=1&md5=a3c951087acd396230fb4a71e34fc81f)\n. MapQuest first built the tool in February 2025 for the Gulf of Mexico and\nexpanded it this week to cover Lake Ontario.\n\n\"We took the same approach we did with the Gulf of Mexico: be part of the\nconversation, and give people an app that keeps the names they're familiar\nwith,\" said Doug Berger, General Manager of MapQuest. \"Hundreds of thousands\nof people signaled to us this weekend that we got it right, by downloading our\napp.\"\n\nMapQuest launched in 1996 as one of the first mapping services on the web and\nis used by tens of millions of people each month. The MapQuest app is\navailable now for free on iOS and Android.\n\nAbout MapQuest\n\nMapQuest is one of the most recognized names in digital navigation, helping\ntens of millions of people every month find their way across the United States\nand around the world. Launched in 1996, MapQuest pioneered online mapping and\nturn-by-turn directions, and continues to deliver trusted maps, routing, and\nlocal discovery through MapQuest.com and the MapQuest mobile app. Beyond\nconsumer navigation, the MapQuest Platform offers a developer-grade suite of\ngeocoding, routing, and mapping APIs that power location experiences for\nbusinesses across logistics, real estate, retail, and SaaS, and the company's\nRoadWarrior product serves last-mile delivery drivers with multi-stop route\noptimization. MapQuest is owned and operated by System1, Inc. Visit\nMapQuest.com to learn more.\n\nAbout System1, Inc.\n\nSystem1 (NYSE: SST) operates flagship consumer brands across shopping, travel,\nand search — including MapQuest, Startpage, CouponFollow, and Dogpile —\nalongside a best-in-class customer acquisition and marketing platform powered\nby AI and machine learning. For more information, visit System1.com.\n\nCautionary Statement Regarding Forward-Looking Statements\n\nThis press release includes \"forward-looking statements\" within the meaning of\nthe \"safe harbor\" provisions of the United States Private Securities\nLitigation Reform Act of 1995, particularly any statements regarding System1's\nfuture results. App store rankings and usage figures reflect a point in time\nand are subject to change.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260831810778/en/\n(https://www.businesswire.com/news/home/20260831810778/en/)\n\nMedia Press@MapQuest.com (mailto:Press@MapQuest.com)\n\nInvestor Relations ir@system1.com (mailto:ir@system1.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw6rVgdba","title":"MapQuest Surges to No. 1 in the Apple App Store, 30 Years After Inventing Online Mapping","author":"Business Wire","ticker":"SST","created":"2026-08-31T13:06:00.133Z","tickers":["SST"],"exchange":"NYSE","article_body":"MapQuest Surges to No. 1 in the Apple App Store, 30 Years After Inventing\nOnline Mapping\n\nHundreds of thousands of downloads push usage to 50 times its normal rate as\nusers embrace the brand's decision to keep familiar lake and gulf names\n\nMapQuest, the original internet mapping service, is the No. 1 Navigation app\nand the No. 8 overall free app in the U.S. Apple App Store, and the No. 2\noverall free app in the Canada Apple App Store, as of 7 p.m. PDT on August 30.\nIt is the highest chart position in the brand's 30-year history. Hundreds of\nthousands of people have downloaded the MapQuest apps since Thursday, and\nusage is running roughly 50 times its normal rate.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260831810778/en/\n(https://www.businesswire.com/news/home/20260831810778/en/)\n\nThe surge follows MapQuest's decision to keep the historical, familiar names\nfor lakes and gulfs on its maps. For users who want something different, the\ncompany offers a lighthearted alternative: a tool that lets anyone rename the\nlake themselves, live now at gulfof.mapquest.com/lakeontario\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fgulfof.mapquest.com%2Flakeontario&esheet=54596425&newsitemid=20260831810778&lan=en-US&anchor=gulfof.mapquest.com%2Flakeontario&index=1&md5=a3c951087acd396230fb4a71e34fc81f)\n. MapQuest first built the tool in February 2025 for the Gulf of Mexico and\nexpanded it this week to cover Lake Ontario.\n\n\"We took the same approach we did with the Gulf of Mexico: be part of the\nconversation, and give people an app that keeps the names they're familiar\nwith,\" said Doug Berger, General Manager of MapQuest. \"Hundreds of thousands\nof people signaled to us this weekend that we got it right, by downloading our\napp.\"\n\nMapQuest launched in 1996 as one of the first mapping services on the web and\nis used by tens of millions of people each month. The MapQuest app is\navailable now for free on iOS and Android.\n\nAbout MapQuest\n\nMapQuest is one of the most recognized names in digital navigation, helping\ntens of millions of people every month find their way across the United States\nand around the world. Launched in 1996, MapQuest pioneered online mapping and\nturn-by-turn directions, and continues to deliver trusted maps, routing, and\nlocal discovery through MapQuest.com and the MapQuest mobile app. Beyond\nconsumer navigation, the MapQuest Platform offers a developer-grade suite of\ngeocoding, routing, and mapping APIs that power location experiences for\nbusinesses across logistics, real estate, retail, and SaaS, and the company's\nRoadWarrior product serves last-mile delivery drivers with multi-stop route\noptimization. MapQuest is owned and operated by System1, Inc. Visit\nMapQuest.com to learn more.\n\nAbout System1, Inc.\n\nSystem1 (NYSE: SST) operates flagship consumer brands across shopping, travel,\nand search — including MapQuest, Startpage, CouponFollow, and Dogpile —\nalongside a best-in-class customer acquisition and marketing platform powered\nby AI and machine learning. For more information, visit System1.com.\n\nCautionary Statement Regarding Forward-Looking Statements\n\nThis press release includes \"forward-looking statements\" within the meaning of\nthe \"safe harbor\" provisions of the United States Private Securities\nLitigation Reform Act of 1995, particularly any statements regarding System1's\nfuture results. App store rankings and usage figures reflect a point in time\nand are subject to change.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260831810778/en/\n(https://www.businesswire.com/news/home/20260831810778/en/)\n\nMedia Press@MapQuest.com (mailto:Press@MapQuest.com)\n\nInvestor Relations ir@system1.com (mailto:ir@system1.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-08-31T13:06:00.167234391Z","server_sent_at_ms":1788181560167},"received_at":"2026-08-31T13:06:00.225Z","source_url":"https://www.businesswire.com/news/home/20260831810778/en/"},"analysis":{"id":"120189","press_release_id":"131277","analysis_json":{"industry":{"label":"Interactive Media & Services","sector":"Communication Services"},"redFlags":["Rankings and usage figures are point-in-time metrics and subject to change","No specific revenue impact quantified despite the reported usage spike"],"eventType":"operations_update","narrative":"MapQuest surged to the No. 1 Navigation app and No. 8 overall free app in the U.S. Apple App Store, with usage increasing roughly 50 times its normal rate.\n\nThe viral spike follows the brand's decision to retain historical geographic names on its maps, alongside the launch of a tool allowing users to customize location names.\n\nMapQuest is owned by System1 (SST), which operates a portfolio of consumer internet brands including Startpage and Dogpile.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Legacy brand MapQuest goes viral with 50x usage spike after sticking to traditional map names."},"keyFigures":{"customDimensions":{"years_active":30,"app_store_rank_us_overall":"No. 8","usage_increase_multiplier":50,"app_store_rank_us_navigation":"No. 1","app_store_rank_canada_overall":"No. 2"}},"quotedText":"We took the same approach we did with the Gulf of Mexico: be part of the\nconversation, and give people an app that keeps the names they're familiar\nwith,\" said Doug Berger, General Manager of MapQuest.","namedEntities":{"people":[{"name":"Doug Berger","role":"General Manager of MapQuest"}],"products":["MapQuest app","RoadWarrior","Startpage","CouponFollow","Dogpile","MapQuest Platform"],"companies":[{"name":"MapQuest","relationship":"subsidiary"},{"name":"System1, Inc.","ticker":"SST","relationship":"parent company"},{"name":"Apple","relationship":"platform provider"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"MapQuest achieved a No. 1 ranking in the Navigation category with a reported 50x usage spike, signaling significant consumer interest. However, rankings are volatile point-in-time metrics and the direct financial impact remains unquantified."},"tickerRelevance":{"others":[],"primary":"SST"},"globalImportance":25,"audienceRelevance":45,"eventTypeSecondary":[],"importanceComponents":{"viralFactor":"High (50x usage spike)","financialClarity":"Low (No revenue figures provided)","brandRecognizability":"High (MapQuest is a household name)"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":3,"narrative":"MapQuest surged to the No. 1 Navigation app and No. 8 overall free app in the U.S. Apple App Store, with usage increasing roughly 50 times its normal rate.\n\nThe viral spike follows the brand's decision to retain historical geographic names on its maps, alongside the launch of a tool allowing users to customize location names.\n\nMapQuest is owned by System1 (SST), which operates a portfolio of consumer internet brands including Startpage and Dogpile.","key_figures":{"customDimensions":{"years_active":30,"app_store_rank_us_overall":"No. 8","usage_increase_multiplier":50,"app_store_rank_us_navigation":"No. 1","app_store_rank_canada_overall":"No. 2"}},"named_entities":{"people":[{"name":"Doug Berger","role":"General Manager of MapQuest"}],"products":["MapQuest app","RoadWarrior","Startpage","CouponFollow","Dogpile","MapQuest Platform"],"companies":[{"name":"MapQuest","relationship":"subsidiary"},{"name":"System1, Inc.","ticker":"SST","relationship":"parent company"},{"name":"Apple","relationship":"platform provider"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-31T14:37:20.709Z","global_importance":25,"audience_relevance":45,"importance_components":{"viralFactor":"High (50x usage spike)","financialClarity":"Low (No revenue figures provided)","brandRecognizability":"High (MapQuest is a household name)"}},"durationMs":294441,"modelName":"glm-4.7"}}