{"success":true,"data":{"pressRelease":{"id":"131451","rtpr_id":"nPn9mTXd1a","ticker":"ASO","exchange":"NASDAQ","all_tickers":["ASO"],"title":"Academy Sports + Outdoors is the Ultimate Tailgating Fan Shop","author":"PR Newswire","published_at":"2026-08-31T18:00:00.430Z","article_body":"Academy Sports + Outdoors is the Ultimate Tailgating Fan Shop\n\nPR Newswire\n\nKATY, Texas, Aug. 31, 2026\n\nRetailer celebrates kickoff to football season with a curated assortment of\ntailgating essentials\n\nKATY, Texas, Aug. 31, 2026 /PRNewswire/ -- Academy Sports + Outdoors\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=1851642620&u=https%3A%2F%2Fwww.academy.com%2F&a=Academy+Sports+%2B+Outdoors)\n (\"Academy\") (Nasdaq: ASO\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=1135263664&u=https%3A%2F%2Finvestors.academy.com%2F&a=Nasdaq%3A+ASO)\n), a leading full-line sporting goods and outdoor recreation retailer, is\nkicking off football season with its Tailgate Fan Shop\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2596299748&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan&a=Tailgate+Fan+Shop)\n, curated to help customers celebrate professional and college football with\ntop-of-the-line canopies, chairs, coolers, drinkware, speakers, tents,\njerseys, and more.\n\nCurated with the whole family in mind, the lineup includes:\n\n * Academy Sports + Outdoors Easy Shade 10 ft x 10 ft Slant Leg Canopy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2275992880&u=https%3A%2F%2Fwww.academy.com%2Fp%2Facademy-sports-outdoors-easy-shade-10-ft-x-10-ft-slant-leg-canopy%3Fsku%3D10-navy&a=Academy+Sports+%2B+Outdoors+Easy+Shade+10+ft+x+10+ft+Slant+Leg+Canopy)\n\n at $59.99\n * Licensed Tailgating Tents\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2447670223&u=https%3A%2F%2Fwww.academy.com%2Fc%2Foutdoors%2Ftailgate%2Fcanopies%2Ffan-shop-canopies&a=Licensed+Tailgating+Tents)\n\n starting at $39.99\n * Turtlebox Ranger Speaker\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=242451840&u=https%3A%2F%2Fwww.academy.com%2Fp%2Fturtlebox-ranger-speaker%3Fsku%3Dlight-brown&a=Turtlebox+Ranger+Speaker)\n\n at $250.00\n * NFL Team Folding Chairs\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=822777682&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan%2Fteam-chairs%2Fnfl-chairs%3F%26orderBy%3DnewArrival&a=NFL+Team+Folding+Chairs)\n\n starting at $29.99\n * Football Fan Shop Coolers & Drinkware\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=4252241480&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan%2Ffan-shop-coolers-drinkware&a=Football+Fan+Shop+Coolers+%26+Drinkware)\n\n starting at $4.99\n * Stadium Friendly Bags\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=1713328012&u=https%3A%2F%2Fwww.academy.com%2Fc%2Fbags%2Fclear-stadium-bags-totes&a=Stadium+Friendly+Bags)\n\n starting at $9.99\nTogether, these products offer customers a variety of ways to showcase their\nteam pride while enjoying the game. From outfitting yourself in your team's\napparel to ensuring the best tailgating setup, the collections highlight\nAcademy's broad assortment of products for the perfect tailgate all season.\n\n\"Tailgating is about bringing fans together to celebrate their teams,\ntraditions and the excitement of gameday,\" said Matt McCabe, Executive Vice\nPresident and Chief Merchandising Officer. \"Our collections make it easy for\nfans to find everything they need to show their team spirit and make the most\nof every gameday, whether they're gathering in the parking lot, at home or\nanywhere in between.\"\n\nCustomers can explore the collection and shop featured products at Academy.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=60725577&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan&a=Academy.com)\n or visit their local Academy store\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=3359694407&u=https%3A%2F%2Fwww.academy.com%2Fstorelocator%2Fdirectory%3Fmsockid%3D00e060a90b1c605334a876c80a39618e&a=local+Academy+store)\n.\n\nAbout Academy Sports + Outdoors\nAcademy is a leading full-line sporting goods and outdoor recreation retailer\nin the United States. Originally founded in 1938 as a family business in\nTexas, Academy has grown to more than 300 stores across 21 states and\ncounting. Academy's mission is to provide \"Fun for All\" and Academy fulfills\nthis mission with a localized merchandising strategy and value proposition\nthat strongly connects with a broad range of consumers. Academy's product\nassortment focuses on key categories of outdoor, apparel, sports &\nrecreation and footwear through both leading national brands and a portfolio\nof private label brands. For more information, visit www.academy.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2807713850&u=http%3A%2F%2Fwww.academy.com%2F&a=www.academy.com)\n.\n\nMedia inquiries:\nAllan Rojas\nDirector, External Communications\npublicrelations@academy.com (mailto:publicrelations@academy.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/academy-sports--outdoors-is-the-ultimate-tailgating-fan-shop-302865213.html\n(https://www.prnewswire.com/news-releases/academy-sports--outdoors-is-the-ultimate-tailgating-fan-shop-302865213.html)\n\nSOURCE Academy Sports + Outdoors\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1978564/Academy-Sports-Outdoors-Tailgating.jpg?id=OA2920903\nhttps://mmx.prnewswire.com/media/MS1978646/tailgate-logo.jpg?id=OA2920902\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn9mTXd1a","title":"Academy Sports + Outdoors is the Ultimate Tailgating Fan Shop","author":"PR Newswire","ticker":"ASO","created":"2026-08-31T18:00:00.430Z","tickers":["ASO"],"exchange":"NASDAQ","article_body":"Academy Sports + Outdoors is the Ultimate Tailgating Fan Shop\n\nPR Newswire\n\nKATY, Texas, Aug. 31, 2026\n\nRetailer celebrates kickoff to football season with a curated assortment of\ntailgating essentials\n\nKATY, Texas, Aug. 31, 2026 /PRNewswire/ -- Academy Sports + Outdoors\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=1851642620&u=https%3A%2F%2Fwww.academy.com%2F&a=Academy+Sports+%2B+Outdoors)\n (\"Academy\") (Nasdaq: ASO\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=1135263664&u=https%3A%2F%2Finvestors.academy.com%2F&a=Nasdaq%3A+ASO)\n), a leading full-line sporting goods and outdoor recreation retailer, is\nkicking off football season with its Tailgate Fan Shop\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2596299748&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan&a=Tailgate+Fan+Shop)\n, curated to help customers celebrate professional and college football with\ntop-of-the-line canopies, chairs, coolers, drinkware, speakers, tents,\njerseys, and more.\n\nCurated with the whole family in mind, the lineup includes:\n\n * Academy Sports + Outdoors Easy Shade 10 ft x 10 ft Slant Leg Canopy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2275992880&u=https%3A%2F%2Fwww.academy.com%2Fp%2Facademy-sports-outdoors-easy-shade-10-ft-x-10-ft-slant-leg-canopy%3Fsku%3D10-navy&a=Academy+Sports+%2B+Outdoors+Easy+Shade+10+ft+x+10+ft+Slant+Leg+Canopy)\n\n at $59.99\n * Licensed Tailgating Tents\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2447670223&u=https%3A%2F%2Fwww.academy.com%2Fc%2Foutdoors%2Ftailgate%2Fcanopies%2Ffan-shop-canopies&a=Licensed+Tailgating+Tents)\n\n starting at $39.99\n * Turtlebox Ranger Speaker\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=242451840&u=https%3A%2F%2Fwww.academy.com%2Fp%2Fturtlebox-ranger-speaker%3Fsku%3Dlight-brown&a=Turtlebox+Ranger+Speaker)\n\n at $250.00\n * NFL Team Folding Chairs\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=822777682&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan%2Fteam-chairs%2Fnfl-chairs%3F%26orderBy%3DnewArrival&a=NFL+Team+Folding+Chairs)\n\n starting at $29.99\n * Football Fan Shop Coolers & Drinkware\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=4252241480&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan%2Ffan-shop-coolers-drinkware&a=Football+Fan+Shop+Coolers+%26+Drinkware)\n\n starting at $4.99\n * Stadium Friendly Bags\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=1713328012&u=https%3A%2F%2Fwww.academy.com%2Fc%2Fbags%2Fclear-stadium-bags-totes&a=Stadium+Friendly+Bags)\n\n starting at $9.99\nTogether, these products offer customers a variety of ways to showcase their\nteam pride while enjoying the game. From outfitting yourself in your team's\napparel to ensuring the best tailgating setup, the collections highlight\nAcademy's broad assortment of products for the perfect tailgate all season.\n\n\"Tailgating is about bringing fans together to celebrate their teams,\ntraditions and the excitement of gameday,\" said Matt McCabe, Executive Vice\nPresident and Chief Merchandising Officer. \"Our collections make it easy for\nfans to find everything they need to show their team spirit and make the most\nof every gameday, whether they're gathering in the parking lot, at home or\nanywhere in between.\"\n\nCustomers can explore the collection and shop featured products at Academy.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=60725577&u=https%3A%2F%2Fwww.academy.com%2Fc%2Ffan-shop%2Ftailgate-for-the-fan&a=Academy.com)\n or visit their local Academy store\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=3359694407&u=https%3A%2F%2Fwww.academy.com%2Fstorelocator%2Fdirectory%3Fmsockid%3D00e060a90b1c605334a876c80a39618e&a=local+Academy+store)\n.\n\nAbout Academy Sports + Outdoors\nAcademy is a leading full-line sporting goods and outdoor recreation retailer\nin the United States. Originally founded in 1938 as a family business in\nTexas, Academy has grown to more than 300 stores across 21 states and\ncounting. Academy's mission is to provide \"Fun for All\" and Academy fulfills\nthis mission with a localized merchandising strategy and value proposition\nthat strongly connects with a broad range of consumers. Academy's product\nassortment focuses on key categories of outdoor, apparel, sports &\nrecreation and footwear through both leading national brands and a portfolio\nof private label brands. For more information, visit www.academy.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4763934-1&h=2807713850&u=http%3A%2F%2Fwww.academy.com%2F&a=www.academy.com)\n.\n\nMedia inquiries:\nAllan Rojas\nDirector, External Communications\npublicrelations@academy.com (mailto:publicrelations@academy.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/academy-sports--outdoors-is-the-ultimate-tailgating-fan-shop-302865213.html\n(https://www.prnewswire.com/news-releases/academy-sports--outdoors-is-the-ultimate-tailgating-fan-shop-302865213.html)\n\nSOURCE Academy Sports + Outdoors\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1978564/Academy-Sports-Outdoors-Tailgating.jpg?id=OA2920903\nhttps://mmx.prnewswire.com/media/MS1978646/tailgate-logo.jpg?id=OA2920902\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-08-31T18:00:00.480665882Z","server_sent_at_ms":1788199200480},"received_at":"2026-08-31T18:00:00.539Z","source_url":"https://www.prnewswire.com/news-releases/academy-sports--outdoors-is-the-ultimate-tailgating-fan-shop-302865213.html"},"analysis":{"id":"120359","press_release_id":"131451","analysis_json":{"industry":{"label":"Specialty Retail","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Academy Sports + Outdoors has launched its Tailgate Fan Shop, a curated assortment of products designed for the football season featuring canopies, chairs, coolers, and speakers.\n\nThe collection includes items such as a $59.99 slant leg canopy, licensed tailgating tents starting at $39.99, and the Turtlebox Ranger Speaker priced at $250.00.\n\nExecutive Vice President and Chief Merchandising Officer Matt McCabe stated that the collection aims to help fans celebrate team traditions and gameday excitement.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine seasonal marketing launch."},"keyFigures":null,"quotedText":"Tailgating is about bringing fans together to celebrate their teams, traditions and the excitement of gameday","namedEntities":{"people":[{"name":"Matt McCabe","role":"Executive Vice President and Chief Merchandising Officer"},{"name":"Allan Rojas","role":"Director, External Communications"}],"products":["Academy Sports + Outdoors Easy Shade 10 ft x 10 ft Slant Leg Canopy","Licensed Tailgating Tents","Turtlebox Ranger Speaker","NFL Team Folding Chairs","Football Fan Shop Coolers & Drinkware","Stadium Friendly Bags"],"companies":[{"name":"Academy Sports + Outdoors","ticker":"ASO"},{"name":"NFL","relationship":"licensing partner"}],"dollarAmounts":[{"amount":"$59.99","context":"Academy Sports + Outdoors Easy Shade 10 ft x 10 ft Slant Leg Canopy price"},{"amount":"$39.99","context":"Licensed Tailgating Tents starting price"},{"amount":"$250.00","context":"Turtlebox Ranger Speaker price"},{"amount":"$29.99","context":"NFL Team Folding Chairs starting price"},{"amount":"$4.99","context":"Football Fan Shop Coolers & Drinkware starting price"},{"amount":"$9.99","context":"Stadium Friendly Bags starting price"}]},"materialImpact":{"score":1,"reasoning":"Routine seasonal marketing press release announcing a curated product assortment for football season. No financial metrics, strategic updates, or material business changes disclosed."},"tickerRelevance":{"others":[],"primary":"ASO"},"globalImportance":10,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"seasonal_marketing","financialRelevance":"none"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Academy Sports + Outdoors has launched its Tailgate Fan Shop, a curated assortment of products designed for the football season featuring canopies, chairs, coolers, and speakers.\n\nThe collection includes items such as a $59.99 slant leg canopy, licensed tailgating tents starting at $39.99, and the Turtlebox Ranger Speaker priced at $250.00.\n\nExecutive Vice President and Chief Merchandising Officer Matt McCabe stated that the collection aims to help fans celebrate team traditions and gameday excitement.","key_figures":null,"named_entities":{"people":[{"name":"Matt McCabe","role":"Executive Vice President and Chief Merchandising Officer"},{"name":"Allan Rojas","role":"Director, External Communications"}],"products":["Academy Sports + Outdoors Easy Shade 10 ft x 10 ft Slant Leg Canopy","Licensed Tailgating Tents","Turtlebox Ranger Speaker","NFL Team Folding Chairs","Football Fan Shop Coolers & Drinkware","Stadium Friendly Bags"],"companies":[{"name":"Academy Sports + Outdoors","ticker":"ASO"},{"name":"NFL","relationship":"licensing partner"}],"dollarAmounts":[{"amount":"$59.99","context":"Academy Sports + Outdoors Easy Shade 10 ft x 10 ft Slant Leg Canopy price"},{"amount":"$39.99","context":"Licensed Tailgating Tents starting price"},{"amount":"$250.00","context":"Turtlebox Ranger Speaker price"},{"amount":"$29.99","context":"NFL Team Folding Chairs starting price"},{"amount":"$4.99","context":"Football Fan Shop Coolers & Drinkware starting price"},{"amount":"$9.99","context":"Stadium Friendly Bags starting price"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-08-31T18:04:29.498Z","global_importance":10,"audience_relevance":20,"importance_components":{"tickerTier":"mid-cap","eventGravity":"seasonal_marketing","financialRelevance":"none"}},"durationMs":207425,"modelName":"glm-4.7"}}