{"success":true,"data":{"pressRelease":{"id":"132034","rtpr_id":"nPNA0CK14a","ticker":"AMBR","exchange":"NASDAQ","all_tickers":["AMBR"],"title":"Amber Premium Transforms into AMBR, Dedicated to Building Specialized AI Agents for Finance, Enterprise, and Growth","author":"PR Newswire","published_at":"2026-09-01T07:30:03.239Z","article_body":"Amber Premium Transforms into AMBR, Dedicated to Building Specialized AI\nAgents for Finance, Enterprise, and Growth\nPR Newswire\n\nSINGAPORE, Sept. 1, 2026\n\nThe Nasdaq-listed company marks a fundamental transformation of its business,\ndrawing on nearly a decade of expertise from the team that founded Amber AI in\n2017 to build specialized AI agents for high-stakes domains — launching with\nits flagship personal finance agent, Ambre\n\nSINGAPORE, Sept. 1, 2026 /PRNewswire/ -- Amber International Holding Limited\n(Nasdaq: AMBR) (the \"Company\"), previously operating under the brand name\n\"Amber Premium\", today announced that it is undertaking a fundamental business\ntransformation into the new brand name AMBR (https://www.ambr.io/). The\ntransformed Company will operate as an agentic AI company dedicated to\nbuilding specialized AI agents for finance, enterprise, and growth. The\nCompany also announced the launch of Ambre, its flagship AI agent for personal\nfinance, and the availability of MIA, its marketing AI agent, to enterprise\nclients.\n\n\n\nBuilt on AI and Domain Expertise\n\nAMBR is established by the same team that founded Amber AI in 2017, which\nlater became Amber Group, bringing nearly a decade of experience across AI,\nfinancial markets, and technology into its next chapter. The Company combines\nAI-native builders with practitioners who have deep experience in financial\nmarkets and operating real-world businesses, bringing together advanced AI\ncapabilities with real data, domain context, operational infrastructure, and\nreal workflows to build agents for consequential use cases.\n\n\"We started as Amber AI in 2017, then spent nearly a decade in markets\nlearning where intelligence stops and consequence begins,\" said Michael Wu,\nFounder and CEO of AMBR. \"I have spent my career at the intersection of\ntechnology and financial markets — from programming and building AI systems\nto operating businesses in some of the most demanding markets. That experience\nshowed me the gap between intelligence and real-world consequences, and that\nis what our agents are built for. I am excited about building AMBR full time\nand supporting the Company as it enters its next chapter.\"\n\nPurpose-Built Agents for Real-World Use\n\nSoftware engineering has been an early proving ground for agentic AI, showing\nhow AI models can move beyond generating answers to completing tasks when\nconnected to the right tools, context, data, and permissions. However,\napplying this model to other domains is more complex, particularly in areas\nsuch as finance and marketing, where agents need to operate within\ndomain-specific data, applicable constraints, established workflows, and risk\nparameters. AMBR was created to address this challenge by developing AI agents\npurpose-built for these domains.\n\nAMBR's agents are designed from the outset around specific verticals. Their\ndevelopment draws on AI technology, domain expertise, and deep understanding\nof real-world workflows, with the aim of enabling agents to interpret users'\nintent, coordinate relevant tasks, and support execution. As agents\ndemonstrate reliability, AMBR aims to progressively expand the scope of tasks\nthey can handle autonomously, particularly in high-stakes domains where\nexpertise, precision, and trust matter. Ambre is the first agent built on this\nmodel.\n\nAmbre: Turning Financial Intent Into Action\n\nAMBR's first flagship product, Ambre (https://www.ambr.io/agents/ambre), is\ndesigned to make personal finance more intelligent, conversational, and\nactionable.\n\nUsers can explore their financial information in natural language, with Ambre\ndelivering insights grounded in their actual holdings and interests alongside\nrelevant market intelligence. Beyond answering questions, Ambre can turn a\nuser's objective into an ongoing task carrying out the specific instructions\nthey define and approve — analyzing portfolios across accounts and asset\nclasses, monitoring relevant developments and conditions, and alerting users\nto developments that affect their holdings.\n\nAmbre is now available by invitation, with verified clients of Amber Premium\nreceiving first access. Interested users can join the waitlist on this website\n(https://h5.ambre.ai/waitlist).\n\nMIA: Agency Expertise, Delivered by an AI Agent\n\nMIA (https://mia.ambr.io/), AMBR's specialized AI agent for marketing, is now\navailable directly to enterprise clients. Originally developed and\ncommercially tested within AMBR's businesses, MIA has run more than 1,250\nautomated workflows, cutting turnaround times by an average of 85% within four\nmonths of rollout.\n\nMIA follows the same agentic model in a different domain, connecting market\nintelligence, content production, and distribution into a single workflow. It\ncontinuously monitors brands, competitors, market signals, social channels,\nnews, and AI search results to identify relevant opportunities and risks. It\nthen helps teams turn insights into actionable marketing outputs — from\nresearch and strategic planning to content development, response planning, and\ndistribution — with review and approval steps keeping users in control.\n\nTogether, Ambre and MIA demonstrate AMBR's approach of combining AI technology\nwith domain expertise, data, and real-world workflows to build AI agents for\nspecific use cases. The Company expects to introduce additional agents later\nin 2026.\n\nAbout AMBR\n\nAMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed\nagentic AI company dedicated to building specialized AI agents for finance,\nenterprise, and growth — domains where the stakes are high and trust matters\nmost. Founded by the team behind Amber AI in 2017, which later became Amber\nGroup, AMBR combines AI technology with deep expertise in financial markets,\nreal-world workflows, and trusted infrastructure.\n\nAMBR is building a portfolio of purpose-built AI agents designed around\nspecific use cases and end-to-end workflows, designed to help individuals and\norganizations evaluate opportunities, generate insights for decision-making,\nand organize workflows from intent to action. Its flagship agents include\nAmbre, an AI agent for personal finance, and MIA, a marketing AI agent proven\nwithin AMBR's businesses.\n\nLearn more at www.ambr.io or @AMBR_io on LinkedIn.\n\nAbout Ambre\n\nAmbre is AMBR's flagship AI agent for personal finance. It brings together a\nuser's financial portfolio across accounts and asset classes, interests, and\nfinancial context, filters market signals for what matters, and turns\nconversations into ongoing monitoring and tasks — helping users move from\ninformation to action with greater clarity. Learn more at ambr.io/agents/ambre\n(https://www.ambr.io/agents/ambre).\n\nAbout MIA\n\nMIA is AMBR's marketing AI agent, built to make day-to-day marketing execution\nfaster, smarter, and less manual. Developed and proven within AMBR's\nwholly-owned marketing businesses, iClick and CMRS, MIA is now available for\ndirect client use. Learn more at MIA.ambr.io (http://mia.ambr.io/).\n\nMedia Contact\n\nFor media inquiries, please contact: pr@ambr.io.\n\nForward-Looking Statements\n\nThis announcement contains forward-looking statements within the meaning of\nthe \"safe harbor\" provisions of the Private Securities Litigation Reform Act\nof 1995. All statements other than statements of historical fact in this\nannouncement are forward-looking statements. These forward-looking statements\nare based on current expectations and projections about future events and\nfinancial trends that the Company believes may affect its financial condition,\nresults of operations, business strategy, prospects and financial needs.\nInvestors can identify these forward-looking statements by words or phrases\nsuch as \"may,\" \"will,\" \"expect,\" \"anticipate,\" \"future,\" \"aim,\" \"estimate,\"\n\"intend,\" \"plan,\" \"believe,\" \"potential,\" \"continue,\" \"is/are likely to\" or\nother similar expressions. Forward-looking statements involve inherent risks\nand uncertainties. A number of factors could cause actual results to differ\nmaterially from those contained in any forward-looking statement, including\nbut not limited to: the risks associated with the Company's strategic\ntransformation from its prior business operations, including the ability to\nsuccessfully transition its business model, retain existing clients, and\nachieve anticipated benefits of the transformation; the Company's ability to\nsuccessfully launch, commercialize and scale its AI products and services,\nincluding Ambre and MIA, and to realize anticipated benefits for clients; the\ntiming and scope of product availability; the adoption of the Company's AI\nagents; market acceptance; technological performance and reliability;\ncompetitive developments; operational execution; cybersecurity considerations;\nchanges in applicable law or regulation, including evolving regulations\napplicable to artificial intelligence, data privacy, algorithmic transparency,\nand AI governance; and other risks detailed from time to time in the Company's\nfilings with the U.S. Securities and Exchange Commission, including its annual\nreport on Form 20-F. There can be no assurance that any product or service\nwill achieve anticipated adoption levels or commercial success. The Company\nundertakes no obligation to update forward-looking statements to reflect\nsubsequent occurring events or circumstances, or changes in its expectations,\nexcept as may be required by law. Although the Company believes that the\nexpectations expressed in these forward-looking statements are reasonable, it\ncannot assure you that such expectations will turn out to be correct, and the\nCompany cautions investors that actual results may differ materially from the\nanticipated results.\n\nThis announcement is for informational purposes only and does not constitute\nan offer to sell or a solicitation of an offer to buy any securities or\ninvestment products, nor does it constitute investment advice. Any products or\nservices described herein are subject to applicable laws, regulations and\neligibility requirements and may not be available in all jurisdictions or to\nall persons. The Company does not provide regulated financial service in any\njurisdiction in which it is not licensed to do so.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/amber-premium-transforms-into-ambr-dedicated-to-building-specialized-ai-agents-for-finance-enterprise-and-growth-302865061.html\n\nSOURCE AMBR\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1978260/20260831041853EDT_image_1.jpg?id=OA2920088\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPNA0CK14a","title":"Amber Premium Transforms into AMBR, Dedicated to Building Specialized AI Agents for Finance, Enterprise, and Growth","author":"PR Newswire","ticker":"AMBR","created":"2026-09-01T07:30:03.239Z","tickers":["AMBR"],"exchange":"NASDAQ","article_body":"Amber Premium Transforms into AMBR, Dedicated to Building Specialized AI\nAgents for Finance, Enterprise, and Growth\nPR Newswire\n\nSINGAPORE, Sept. 1, 2026\n\nThe Nasdaq-listed company marks a fundamental transformation of its business,\ndrawing on nearly a decade of expertise from the team that founded Amber AI in\n2017 to build specialized AI agents for high-stakes domains — launching with\nits flagship personal finance agent, Ambre\n\nSINGAPORE, Sept. 1, 2026 /PRNewswire/ -- Amber International Holding Limited\n(Nasdaq: AMBR) (the \"Company\"), previously operating under the brand name\n\"Amber Premium\", today announced that it is undertaking a fundamental business\ntransformation into the new brand name AMBR (https://www.ambr.io/). The\ntransformed Company will operate as an agentic AI company dedicated to\nbuilding specialized AI agents for finance, enterprise, and growth. The\nCompany also announced the launch of Ambre, its flagship AI agent for personal\nfinance, and the availability of MIA, its marketing AI agent, to enterprise\nclients.\n\n\n\nBuilt on AI and Domain Expertise\n\nAMBR is established by the same team that founded Amber AI in 2017, which\nlater became Amber Group, bringing nearly a decade of experience across AI,\nfinancial markets, and technology into its next chapter. The Company combines\nAI-native builders with practitioners who have deep experience in financial\nmarkets and operating real-world businesses, bringing together advanced AI\ncapabilities with real data, domain context, operational infrastructure, and\nreal workflows to build agents for consequential use cases.\n\n\"We started as Amber AI in 2017, then spent nearly a decade in markets\nlearning where intelligence stops and consequence begins,\" said Michael Wu,\nFounder and CEO of AMBR. \"I have spent my career at the intersection of\ntechnology and financial markets — from programming and building AI systems\nto operating businesses in some of the most demanding markets. That experience\nshowed me the gap between intelligence and real-world consequences, and that\nis what our agents are built for. I am excited about building AMBR full time\nand supporting the Company as it enters its next chapter.\"\n\nPurpose-Built Agents for Real-World Use\n\nSoftware engineering has been an early proving ground for agentic AI, showing\nhow AI models can move beyond generating answers to completing tasks when\nconnected to the right tools, context, data, and permissions. However,\napplying this model to other domains is more complex, particularly in areas\nsuch as finance and marketing, where agents need to operate within\ndomain-specific data, applicable constraints, established workflows, and risk\nparameters. AMBR was created to address this challenge by developing AI agents\npurpose-built for these domains.\n\nAMBR's agents are designed from the outset around specific verticals. Their\ndevelopment draws on AI technology, domain expertise, and deep understanding\nof real-world workflows, with the aim of enabling agents to interpret users'\nintent, coordinate relevant tasks, and support execution. As agents\ndemonstrate reliability, AMBR aims to progressively expand the scope of tasks\nthey can handle autonomously, particularly in high-stakes domains where\nexpertise, precision, and trust matter. Ambre is the first agent built on this\nmodel.\n\nAmbre: Turning Financial Intent Into Action\n\nAMBR's first flagship product, Ambre (https://www.ambr.io/agents/ambre), is\ndesigned to make personal finance more intelligent, conversational, and\nactionable.\n\nUsers can explore their financial information in natural language, with Ambre\ndelivering insights grounded in their actual holdings and interests alongside\nrelevant market intelligence. Beyond answering questions, Ambre can turn a\nuser's objective into an ongoing task carrying out the specific instructions\nthey define and approve — analyzing portfolios across accounts and asset\nclasses, monitoring relevant developments and conditions, and alerting users\nto developments that affect their holdings.\n\nAmbre is now available by invitation, with verified clients of Amber Premium\nreceiving first access. Interested users can join the waitlist on this website\n(https://h5.ambre.ai/waitlist).\n\nMIA: Agency Expertise, Delivered by an AI Agent\n\nMIA (https://mia.ambr.io/), AMBR's specialized AI agent for marketing, is now\navailable directly to enterprise clients. Originally developed and\ncommercially tested within AMBR's businesses, MIA has run more than 1,250\nautomated workflows, cutting turnaround times by an average of 85% within four\nmonths of rollout.\n\nMIA follows the same agentic model in a different domain, connecting market\nintelligence, content production, and distribution into a single workflow. It\ncontinuously monitors brands, competitors, market signals, social channels,\nnews, and AI search results to identify relevant opportunities and risks. It\nthen helps teams turn insights into actionable marketing outputs — from\nresearch and strategic planning to content development, response planning, and\ndistribution — with review and approval steps keeping users in control.\n\nTogether, Ambre and MIA demonstrate AMBR's approach of combining AI technology\nwith domain expertise, data, and real-world workflows to build AI agents for\nspecific use cases. The Company expects to introduce additional agents later\nin 2026.\n\nAbout AMBR\n\nAMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed\nagentic AI company dedicated to building specialized AI agents for finance,\nenterprise, and growth — domains where the stakes are high and trust matters\nmost. Founded by the team behind Amber AI in 2017, which later became Amber\nGroup, AMBR combines AI technology with deep expertise in financial markets,\nreal-world workflows, and trusted infrastructure.\n\nAMBR is building a portfolio of purpose-built AI agents designed around\nspecific use cases and end-to-end workflows, designed to help individuals and\norganizations evaluate opportunities, generate insights for decision-making,\nand organize workflows from intent to action. Its flagship agents include\nAmbre, an AI agent for personal finance, and MIA, a marketing AI agent proven\nwithin AMBR's businesses.\n\nLearn more at www.ambr.io or @AMBR_io on LinkedIn.\n\nAbout Ambre\n\nAmbre is AMBR's flagship AI agent for personal finance. It brings together a\nuser's financial portfolio across accounts and asset classes, interests, and\nfinancial context, filters market signals for what matters, and turns\nconversations into ongoing monitoring and tasks — helping users move from\ninformation to action with greater clarity. Learn more at ambr.io/agents/ambre\n(https://www.ambr.io/agents/ambre).\n\nAbout MIA\n\nMIA is AMBR's marketing AI agent, built to make day-to-day marketing execution\nfaster, smarter, and less manual. Developed and proven within AMBR's\nwholly-owned marketing businesses, iClick and CMRS, MIA is now available for\ndirect client use. Learn more at MIA.ambr.io (http://mia.ambr.io/).\n\nMedia Contact\n\nFor media inquiries, please contact: pr@ambr.io.\n\nForward-Looking Statements\n\nThis announcement contains forward-looking statements within the meaning of\nthe \"safe harbor\" provisions of the Private Securities Litigation Reform Act\nof 1995. All statements other than statements of historical fact in this\nannouncement are forward-looking statements. These forward-looking statements\nare based on current expectations and projections about future events and\nfinancial trends that the Company believes may affect its financial condition,\nresults of operations, business strategy, prospects and financial needs.\nInvestors can identify these forward-looking statements by words or phrases\nsuch as \"may,\" \"will,\" \"expect,\" \"anticipate,\" \"future,\" \"aim,\" \"estimate,\"\n\"intend,\" \"plan,\" \"believe,\" \"potential,\" \"continue,\" \"is/are likely to\" or\nother similar expressions. Forward-looking statements involve inherent risks\nand uncertainties. A number of factors could cause actual results to differ\nmaterially from those contained in any forward-looking statement, including\nbut not limited to: the risks associated with the Company's strategic\ntransformation from its prior business operations, including the ability to\nsuccessfully transition its business model, retain existing clients, and\nachieve anticipated benefits of the transformation; the Company's ability to\nsuccessfully launch, commercialize and scale its AI products and services,\nincluding Ambre and MIA, and to realize anticipated benefits for clients; the\ntiming and scope of product availability; the adoption of the Company's AI\nagents; market acceptance; technological performance and reliability;\ncompetitive developments; operational execution; cybersecurity considerations;\nchanges in applicable law or regulation, including evolving regulations\napplicable to artificial intelligence, data privacy, algorithmic transparency,\nand AI governance; and other risks detailed from time to time in the Company's\nfilings with the U.S. Securities and Exchange Commission, including its annual\nreport on Form 20-F. There can be no assurance that any product or service\nwill achieve anticipated adoption levels or commercial success. The Company\nundertakes no obligation to update forward-looking statements to reflect\nsubsequent occurring events or circumstances, or changes in its expectations,\nexcept as may be required by law. Although the Company believes that the\nexpectations expressed in these forward-looking statements are reasonable, it\ncannot assure you that such expectations will turn out to be correct, and the\nCompany cautions investors that actual results may differ materially from the\nanticipated results.\n\nThis announcement is for informational purposes only and does not constitute\nan offer to sell or a solicitation of an offer to buy any securities or\ninvestment products, nor does it constitute investment advice. Any products or\nservices described herein are subject to applicable laws, regulations and\neligibility requirements and may not be available in all jurisdictions or to\nall persons. The Company does not provide regulated financial service in any\njurisdiction in which it is not licensed to do so.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/amber-premium-transforms-into-ambr-dedicated-to-building-specialized-ai-agents-for-finance-enterprise-and-growth-302865061.html\n\nSOURCE AMBR\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1978260/20260831041853EDT_image_1.jpg?id=OA2920088\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-01T07:30:03.285064903Z","server_sent_at_ms":1788247803285},"received_at":"2026-09-01T07:30:03.372Z","source_url":null},"analysis":{"id":"120935","press_release_id":"132034","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"Amber International Holding Limited (AMBR) has executed a fundamental business transformation, rebranding from Amber Premium to AMBR to focus on building specialized AI agents for finance and enterprise.\n\nThe company launched Ambre, a personal finance AI agent available by invitation, and MIA, a marketing AI agent now available to enterprise clients that has reportedly run over 1,250 workflows.\n\nFounded by the team behind Amber AI, the new entity leverages nearly a decade of experience in financial markets and technology to develop domain-specific agents for high-stakes use cases.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"Amber Premium rebrands to AMBR and launches AI agents for finance and marketing."},"keyFigures":{"customDimensions":{"workflows_run":1250,"turnaround_time_reduction":"85%"}},"quotedText":"We started as Amber AI in 2017, then spent nearly a decade in markets learning where intelligence stops and consequence begins","namedEntities":{"people":[{"name":"Michael Wu","role":"Founder and CEO"}],"products":["Ambre","MIA","Amber AI"],"companies":[{"name":"Amber International Holding Limited","ticker":"AMBR"},{"name":"Amber Group"},{"name":"iClick"},{"name":"CMRS"}],"dollarAmounts":[]},"materialImpact":{"score":4,"reasoning":"The company announced a fundamental business transformation and rebrand to focus on agentic AI, accompanied by the launch of two flagship products (Ambre and MIA) targeting finance and marketing verticals."},"tickerRelevance":{"others":[],"primary":"AMBR"},"globalImportance":25,"audienceRelevance":20,"eventTypeSecondary":["operations_update"],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"strategic-pivot-and-launch","sectorWeight":"software-ai"}},"event_type":"product_launch","event_type_secondary":["operations_update"],"sentiment":"bullish","material_impact_score":4,"narrative":"Amber International Holding Limited (AMBR) has executed a fundamental business transformation, rebranding from Amber Premium to AMBR to focus on building specialized AI agents for finance and enterprise.\n\nThe company launched Ambre, a personal finance AI agent available by invitation, and MIA, a marketing AI agent now available to enterprise clients that has reportedly run over 1,250 workflows.\n\nFounded by the team behind Amber AI, the new entity leverages nearly a decade of experience in financial markets and technology to develop domain-specific agents for high-stakes use cases.","key_figures":{"customDimensions":{"workflows_run":1250,"turnaround_time_reduction":"85%"}},"named_entities":{"people":[{"name":"Michael Wu","role":"Founder and CEO"}],"products":["Ambre","MIA","Amber AI"],"companies":[{"name":"Amber International Holding Limited","ticker":"AMBR"},{"name":"Amber Group"},{"name":"iClick"},{"name":"CMRS"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-01T07:33:54.568Z","global_importance":25,"audience_relevance":20,"importance_components":{"tickerTier":"small-cap","eventGravity":"strategic-pivot-and-launch","sectorWeight":"software-ai"}},"durationMs":95163,"modelName":"glm-4.7"}}