{"success":true,"data":{"pressRelease":{"id":"132430","rtpr_id":"nBw73DZdma","ticker":"PVH","exchange":"NYSE","all_tickers":["PVH"],"title":"Tommy Hilfiger Invites Travis Kelce and Friends Into The Plaza and His New York World for Fall 2026","author":"Business Wire","published_at":"2026-09-01T12:00:01.459Z","article_body":"Tommy Hilfiger Invites Travis Kelce and Friends Into The Plaza and His New\nYork World for Fall 2026\n\n‘Only in New York’ welcomes the Global Brand Ambassador to The Plaza Hotel\n— Tommy Hilfiger’s former home and one of the city’s most storied\naddresses.\n\nTravis Kelce takes center stage, joined by Gigi Hadid, JISOO, Peggy Gou,\nFrances Tiafoe and Carmelo Anthony, alongside Tommy and Dee Hilfiger, all\nshowcasing new takes on “Prep Made Current”.\n\nTommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces the Fall\n2026 campaign, starring Travis Kelce, global icon at the intersection of\nsport, style and entertainment, as he steps into Tommy's New York as guest in\nresidence at The Plaza Hotel. Having lived at the legendary address for more\nthan a decade, Tommy opens the doors to a world where culture and creativity\nnaturally meet, and chance encounters become part of a story that could only\nhappen in New York.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260901801820/en/\n(https://www.businesswire.com/news/home/20260901801820/en/)\n\nTravis Kelce for TOMMY HILFIGER Spring 26\n(Courtesy of Tommy Hilfiger)\n\n\"Returning to The Plaza feels like a homecoming,\" said Tommy Hilfiger. \"The\nmoment you walk through the doors, you feel the energy of New York. It's one\nof those rare places where the greats of pop culture have crossed paths for\ngenerations, and that atmosphere is still there today. Bringing Travis and\nthis incredible cast together felt like celebrating everything I love about\nthe city—its optimism, charisma and endless sense of possibility.\"\n\nLong synonymous with style, culture and a distinctly New York way of living,\nThe Plaza has played host to generations of icons—from Marilyn Monroe and\nFrank Sinatra to The Beatles and The Rolling Stones. During Tommy Hilfiger's\nyears there, the address became the backdrop to one of the most significant\nchapters of his life and a lasting source of creative inspiration. For Fall\n2026, “Only in New York” brings that legacy into the present, uniting\ntoday's defining tastemakers under one roof in the heart of New York City.\n\n“Tommy brought us into his world at The Plaza for this, and it doesn’t get\nmore classic New York than that,” said Travis Kelce. “There’s a magic to\nthis city, and I love that you never know who or what’s around the corner.\nWe had a blast tapping into that unique energy with a cast who truly embody\nthe vibes that make this city so special.”\n\nIn the city that never sleeps, Travis Kelce is joined by Tommy and Dee\nHilfiger, alongside a dynamic cast of longtime friends, collaborators and\nfamiliar faces. Ultimate Tommy Girl Gigi Hadid and Brand Ambassador JISOO\nbring their signature perspectives to modern prep, while global music\nphenomenon Peggy Gou, tennis star Frances Tiafoe and basketball legend Carmelo\nAnthony complete a lineup that reflects the creative energy of New York.\nTogether, they capture a city where different worlds meet, and unexpected\nconnections become part of everyday life.\n\nHaving first opened the doors to his world in Spring 2026 with a campaign\ninspired by his Palm Beach home, Tommy Hilfiger continues the story for Fall\nby inviting a new cast into the setting that shaped his New York life.\nInspired by The Plaza's timeless architecture and spirit, the campaign\ncelebrates a way of living defined by confidence, optimism and charm—where\nstyle is shaped as much by warmth and connection as by what you wear.\n\nThe Fall 2026 Collection continues the brand's vision of “Prep Made\nCurrent”, reimagining American classics through richer textures, refined\ncraftsmanship and a confident seasonal perspective. Rooted in New York style,\nthe collection balances heritage icons with modern functionality, creating a\nwardrobe designed for the rhythm of city life. At the heart of the season is\nFall's enduring hero: the cable knit sweater. Comfortable crewnecks and\nquarter-zip knits bring warmth and character, while the prep rugby returns in\nnew proportions and elevated fabrications. Signature red, white and blue is\nexpressed through rich seasonal color and archival detailing. Outerwear plays\na defining role throughout the collection, from transitional mixed-media\njackets to refined wool pea coats, car coats and softly padded layers for\nchanging temperatures. The varsity jacket remains a cornerstone of the season,\ncontinuing its legacy as one of Tommy Hilfiger's most recognizable icons.\n\nThe Fall 2026 collection will be available on tommy.com, in TOMMY HILFIGER\nstores worldwide and through select wholesale partners throughout the season.\nFriends and followers of the brand are invited to join the conversation on\nsocial media using #TommyHilfiger and @TommyHilfiger.\n\nAbout TOMMY HILFIGER\n\nTOMMY HILFIGER is one of the world’s most recognized premium lifestyle\nbrands, welcoming and inspiring consumers since 1985. Originally established\nin New York City and infused with the spirit of Americana, the brand is\ndefined by its red, white and blue DNA, rooted in expressions that are\nvibrant, confident and brave. The brand’s collections celebrate “Prep made\nModern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers\npremium quality and value to consumers worldwide under the TOMMY HILFIGER and\nTOMMY JEANS lifestyles, with a breadth of collections and products including\nmen’s, women’s and kids’ sportswear, denim, accessories, footwear and\nfragrance.\n\nPart of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products\nwere approximately $9 billion in 2025, with broad distribution around the\nworld, including its largest global flagship store at tommy.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftommy.com%2F&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=tommy.com&index=1&md5=72dae957424c1e3f8eae3324b416f0a4)\n. Connect with TOMMY HILFIGER on Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Ftommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=Instagram&index=2&md5=5afd587f3d80c1f815eee335a32e46bb)\n, X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2Ftommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=X&index=3&md5=d944d21c37d49b606dc89bff912f52d7)\n, TikTok\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40tommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=TikTok&index=4&md5=be8fa41421334d064494998d503f46ce)\n, YouTube\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Ftommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=YouTube&index=5&md5=005f3ae56958bb9c2cd07e2b351c3998)\nand LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftommy-hilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=LinkedIn&index=6&md5=a6d2154da88907c360dbfb0e18d7287b)\n.\n\nAbout PVH Corp.\n\nPVH is one of the world’s largest fashion companies, driven by its two\niconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH\nhas connected with and inspired consumers globally and now operates in more\nthan 40 countries worldwide. For more information, visit PVH.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pvh.com%2F&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=PVH.com&index=7&md5=b75e4616cb1ed9c1080ff6b79c99bdf1)\n. Follow PVH on Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fpvhcorp%2F&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=Instagram&index=8&md5=2eb0212d33fd16396f0159c1ceec06de)\nand LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpvh&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=LinkedIn&index=9&md5=f2464ef051b3f65905314248a87cba3d)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260901801820/en/\n(https://www.businesswire.com/news/home/20260901801820/en/)\n\nPravini Nathoo\n\nVP Global Communications, Tommy Hilfiger\n\npravininathoo@tommy.com \n(mailto:pravininathoo@tommy.com) \n\n\nLyndsey Anderson\n\nSenior Manager Global Communications, Tommy Hilfiger\n\nLyndsey.Anderson@tommy.com (mailto:Lyndsey.Anderson@tommy.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw73DZdma","title":"Tommy Hilfiger Invites Travis Kelce and Friends Into The Plaza and His New York World for Fall 2026","author":"Business Wire","ticker":"PVH","created":"2026-09-01T12:00:01.459Z","tickers":["PVH"],"exchange":"NYSE","article_body":"Tommy Hilfiger Invites Travis Kelce and Friends Into The Plaza and His New\nYork World for Fall 2026\n\n‘Only in New York’ welcomes the Global Brand Ambassador to The Plaza Hotel\n— Tommy Hilfiger’s former home and one of the city’s most storied\naddresses.\n\nTravis Kelce takes center stage, joined by Gigi Hadid, JISOO, Peggy Gou,\nFrances Tiafoe and Carmelo Anthony, alongside Tommy and Dee Hilfiger, all\nshowcasing new takes on “Prep Made Current”.\n\nTommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces the Fall\n2026 campaign, starring Travis Kelce, global icon at the intersection of\nsport, style and entertainment, as he steps into Tommy's New York as guest in\nresidence at The Plaza Hotel. Having lived at the legendary address for more\nthan a decade, Tommy opens the doors to a world where culture and creativity\nnaturally meet, and chance encounters become part of a story that could only\nhappen in New York.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260901801820/en/\n(https://www.businesswire.com/news/home/20260901801820/en/)\n\nTravis Kelce for TOMMY HILFIGER Spring 26\n(Courtesy of Tommy Hilfiger)\n\n\"Returning to The Plaza feels like a homecoming,\" said Tommy Hilfiger. \"The\nmoment you walk through the doors, you feel the energy of New York. It's one\nof those rare places where the greats of pop culture have crossed paths for\ngenerations, and that atmosphere is still there today. Bringing Travis and\nthis incredible cast together felt like celebrating everything I love about\nthe city—its optimism, charisma and endless sense of possibility.\"\n\nLong synonymous with style, culture and a distinctly New York way of living,\nThe Plaza has played host to generations of icons—from Marilyn Monroe and\nFrank Sinatra to The Beatles and The Rolling Stones. During Tommy Hilfiger's\nyears there, the address became the backdrop to one of the most significant\nchapters of his life and a lasting source of creative inspiration. For Fall\n2026, “Only in New York” brings that legacy into the present, uniting\ntoday's defining tastemakers under one roof in the heart of New York City.\n\n“Tommy brought us into his world at The Plaza for this, and it doesn’t get\nmore classic New York than that,” said Travis Kelce. “There’s a magic to\nthis city, and I love that you never know who or what’s around the corner.\nWe had a blast tapping into that unique energy with a cast who truly embody\nthe vibes that make this city so special.”\n\nIn the city that never sleeps, Travis Kelce is joined by Tommy and Dee\nHilfiger, alongside a dynamic cast of longtime friends, collaborators and\nfamiliar faces. Ultimate Tommy Girl Gigi Hadid and Brand Ambassador JISOO\nbring their signature perspectives to modern prep, while global music\nphenomenon Peggy Gou, tennis star Frances Tiafoe and basketball legend Carmelo\nAnthony complete a lineup that reflects the creative energy of New York.\nTogether, they capture a city where different worlds meet, and unexpected\nconnections become part of everyday life.\n\nHaving first opened the doors to his world in Spring 2026 with a campaign\ninspired by his Palm Beach home, Tommy Hilfiger continues the story for Fall\nby inviting a new cast into the setting that shaped his New York life.\nInspired by The Plaza's timeless architecture and spirit, the campaign\ncelebrates a way of living defined by confidence, optimism and charm—where\nstyle is shaped as much by warmth and connection as by what you wear.\n\nThe Fall 2026 Collection continues the brand's vision of “Prep Made\nCurrent”, reimagining American classics through richer textures, refined\ncraftsmanship and a confident seasonal perspective. Rooted in New York style,\nthe collection balances heritage icons with modern functionality, creating a\nwardrobe designed for the rhythm of city life. At the heart of the season is\nFall's enduring hero: the cable knit sweater. Comfortable crewnecks and\nquarter-zip knits bring warmth and character, while the prep rugby returns in\nnew proportions and elevated fabrications. Signature red, white and blue is\nexpressed through rich seasonal color and archival detailing. Outerwear plays\na defining role throughout the collection, from transitional mixed-media\njackets to refined wool pea coats, car coats and softly padded layers for\nchanging temperatures. The varsity jacket remains a cornerstone of the season,\ncontinuing its legacy as one of Tommy Hilfiger's most recognizable icons.\n\nThe Fall 2026 collection will be available on tommy.com, in TOMMY HILFIGER\nstores worldwide and through select wholesale partners throughout the season.\nFriends and followers of the brand are invited to join the conversation on\nsocial media using #TommyHilfiger and @TommyHilfiger.\n\nAbout TOMMY HILFIGER\n\nTOMMY HILFIGER is one of the world’s most recognized premium lifestyle\nbrands, welcoming and inspiring consumers since 1985. Originally established\nin New York City and infused with the spirit of Americana, the brand is\ndefined by its red, white and blue DNA, rooted in expressions that are\nvibrant, confident and brave. The brand’s collections celebrate “Prep made\nModern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers\npremium quality and value to consumers worldwide under the TOMMY HILFIGER and\nTOMMY JEANS lifestyles, with a breadth of collections and products including\nmen’s, women’s and kids’ sportswear, denim, accessories, footwear and\nfragrance.\n\nPart of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products\nwere approximately $9 billion in 2025, with broad distribution around the\nworld, including its largest global flagship store at tommy.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftommy.com%2F&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=tommy.com&index=1&md5=72dae957424c1e3f8eae3324b416f0a4)\n. Connect with TOMMY HILFIGER on Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Ftommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=Instagram&index=2&md5=5afd587f3d80c1f815eee335a32e46bb)\n, X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2Ftommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=X&index=3&md5=d944d21c37d49b606dc89bff912f52d7)\n, TikTok\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40tommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=TikTok&index=4&md5=be8fa41421334d064494998d503f46ce)\n, YouTube\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Ftommyhilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=YouTube&index=5&md5=005f3ae56958bb9c2cd07e2b351c3998)\nand LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftommy-hilfiger&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=LinkedIn&index=6&md5=a6d2154da88907c360dbfb0e18d7287b)\n.\n\nAbout PVH Corp.\n\nPVH is one of the world’s largest fashion companies, driven by its two\niconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH\nhas connected with and inspired consumers globally and now operates in more\nthan 40 countries worldwide. For more information, visit PVH.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pvh.com%2F&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=PVH.com&index=7&md5=b75e4616cb1ed9c1080ff6b79c99bdf1)\n. Follow PVH on Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fpvhcorp%2F&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=Instagram&index=8&md5=2eb0212d33fd16396f0159c1ceec06de)\nand LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpvh&esheet=54596752&newsitemid=20260901801820&lan=en-US&anchor=LinkedIn&index=9&md5=f2464ef051b3f65905314248a87cba3d)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260901801820/en/\n(https://www.businesswire.com/news/home/20260901801820/en/)\n\nPravini Nathoo\n\nVP Global Communications, Tommy Hilfiger\n\npravininathoo@tommy.com \n(mailto:pravininathoo@tommy.com) \n\n\nLyndsey Anderson\n\nSenior Manager Global Communications, Tommy Hilfiger\n\nLyndsey.Anderson@tommy.com (mailto:Lyndsey.Anderson@tommy.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-01T12:00:01.613557333Z","server_sent_at_ms":1788264001613},"received_at":"2026-09-01T12:00:01.699Z","source_url":"https://www.businesswire.com/news/home/20260901801820/en/"},"analysis":{"id":"121329","press_release_id":"132430","analysis_json":{"industry":{"label":"Textiles, Apparel & Luxury Goods","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Tommy Hilfiger, a brand owned by PVH Corp., announced its Fall 2026 campaign titled 'Only in New York' starring Global Brand Ambassador Travis Kelce at The Plaza Hotel.\n\nThe campaign features a diverse cast of celebrities and athletes, including Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony, showcasing the brand's 'Prep Made Current' aesthetic.\n\nThe new collection emphasizes cable knit sweaters, varsity jackets and outerwear, available on tommy.com, in stores and through wholesale partners throughout the season.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Travis Kelce headlines Tommy Hilfiger's New York-themed Fall 2026 campaign."},"keyFigures":{"customDimensions":{"tommy_hilfiger_global_retail_sales_2025":"$9 billion"}},"quotedText":"Returning to The Plaza feels like a homecoming. The moment you walk through the doors, you feel the energy of New York.","namedEntities":{"people":[{"name":"Travis Kelce","role":"Global Brand Ambassador"},{"name":"Gigi Hadid","role":"Campaign Cast"},{"name":"JISOO","role":"Brand Ambassador"},{"name":"Peggy Gou","role":"Campaign Cast"},{"name":"Frances Tiafoe","role":"Campaign Cast"},{"name":"Carmelo Anthony","role":"Campaign Cast"},{"name":"Tommy Hilfiger","role":"Founder/Designer"},{"name":"Dee Hilfiger","role":"Campaign Cast"},{"name":"Pravini Nathoo","role":"VP Global Communications"},{"name":"Lyndsey Anderson","role":"Senior Manager Global Communications"}],"products":["Fall 2026 Collection","TOMMY JEANS"],"companies":[{"name":"PVH Corp.","ticker":"PVH"},{"name":"Tommy Hilfiger","relationship":"Subsidiary Brand"},{"name":"The Plaza Hotel","relationship":"Location"}],"dollarAmounts":[{"amount":"$9 billion","context":"Global retail sales of TOMMY HILFIGER products in 2025"}]},"materialImpact":{"score":1,"reasoning":"Routine seasonal marketing campaign announcement featuring celebrity endorsements; no financial guidance or material operational changes disclosed."},"tickerRelevance":{"others":[],"primary":"PVH"},"globalImportance":10,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid_large_cap","eventGravity":"marketing_campaign","householdBrandBoost":"high"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Tommy Hilfiger, a brand owned by PVH Corp., announced its Fall 2026 campaign titled 'Only in New York' starring Global Brand Ambassador Travis Kelce at The Plaza Hotel.\n\nThe campaign features a diverse cast of celebrities and athletes, including Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony, showcasing the brand's 'Prep Made Current' aesthetic.\n\nThe new collection emphasizes cable knit sweaters, varsity jackets and outerwear, available on tommy.com, in stores and through wholesale partners throughout the season.","key_figures":{"customDimensions":{"tommy_hilfiger_global_retail_sales_2025":"$9 billion"}},"named_entities":{"people":[{"name":"Travis Kelce","role":"Global Brand Ambassador"},{"name":"Gigi Hadid","role":"Campaign Cast"},{"name":"JISOO","role":"Brand Ambassador"},{"name":"Peggy Gou","role":"Campaign Cast"},{"name":"Frances Tiafoe","role":"Campaign Cast"},{"name":"Carmelo Anthony","role":"Campaign Cast"},{"name":"Tommy Hilfiger","role":"Founder/Designer"},{"name":"Dee Hilfiger","role":"Campaign Cast"},{"name":"Pravini Nathoo","role":"VP Global Communications"},{"name":"Lyndsey Anderson","role":"Senior Manager Global Communications"}],"products":["Fall 2026 Collection","TOMMY JEANS"],"companies":[{"name":"PVH Corp.","ticker":"PVH"},{"name":"Tommy Hilfiger","relationship":"Subsidiary Brand"},{"name":"The Plaza Hotel","relationship":"Location"}],"dollarAmounts":[{"amount":"$9 billion","context":"Global retail sales of TOMMY HILFIGER products in 2025"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-01T12:59:22.988Z","global_importance":10,"audience_relevance":15,"importance_components":{"tickerTier":"mid_large_cap","eventGravity":"marketing_campaign","householdBrandBoost":"high"}},"durationMs":182858,"modelName":"glm-4.7"}}