{"success":true,"data":{"pressRelease":{"id":"132744","rtpr_id":"nBwpDZvTa","ticker":"DBGI","exchange":"NASDAQ","all_tickers":["DBGI"],"title":"Digital Brands Group Executes Binding $3.3 Million in Guaranteed Cash From September Through December 2026","author":"Business Wire","published_at":"2026-09-01T13:08:00.174Z","article_body":"Digital Brands Group Executes Binding $3.3 Million in Guaranteed Cash From\nSeptember Through December 2026\n\nThis $3.3 million in guaranteed cash flow stems solely from the first two\nmarkets of a larger $165 million U.S. Program over the next two years\n\nDigital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a\npublicly traded company specializing in apparel and e-commerce, today\nannounced that it has executed a binding contract of $3.3 million in\nguaranteed cash flow for its U.S. Program from September 1 through December\n31, 2026.\n\nThis $3.3 million in guaranteed cash flow stems solely from the first two\nmarkets of a larger $165 million U.S. Program over the next two years. The\nCompany previously disclosed details of this $165 million initiative in its\nForm 8-K filed on July 27, 2026.\n\n“This guaranteed cash flow from just two markets over four months represents\nthe first tranche of guaranteed cash flow from this program. Based on the\ncontract, we expect this guaranteed cash flow to increase significantly every\nquarter for the next two years,” said Hil Davis, CEO of Digital Brands\nGroup.\n\nAbout Digital Brands Group\n\nWe offer a wide variety of apparel through numerous brands on a both\ndirect-to-consumer and wholesale basis. We have created a business model\nderived from our founding as a digitally native-first vertical brand. We focus\non owning the customer's \"closet share\" by leveraging their data and purchase\nhistory to create personalized targeted content and looks for that specific\ncustomer cohort.\n\nForward-looking Statements\n\nCertain statements included in this release are \"forward-looking statements\"\nwithin the meaning of the federal securities laws. Forward-looking statements\nare made based on our expectations and beliefs concerning future events\nimpacting DBG and therefore involve several risks and uncertainties. You can\nidentify these statements by the fact that they use words such as “will,”\n“anticipate,” “estimate,” “expect,” “should,” and “may”\nand other words and terms of similar meaning or use of future dates, however,\nthe absence of these words or similar expressions does not mean that a\nstatement is not forward-looking. All statements regarding DBG’s plans,\nobjectives, projections and expectations relating to DBG’s operations or\nfinancial performance, and assumptions related thereto are forward-looking\nstatements. We caution that forward-looking statements are not guarantees and\nthat actual results could differ materially from those expressed or implied in\nthe forward-looking statements. DBG undertakes no obligation to publicly\nupdate or revise any forward-looking statements, whether as a result of new\ninformation, future events or otherwise, except as required by law. Potential\nrisks and uncertainties that could cause the actual results of operations or\nfinancial condition of DBG to differ materially from those expressed or\nimplied by forward-looking statements include, but are not limited to: risks\narising from the level of consumer demand for apparel and accessories; DBG’s\nability to add and retain strategic partners and customers; disruption to DBGs\ndistribution system; the financial strength of DBG’s customers; fluctuations\nin the price, availability and quality of raw materials and contracted\nproducts; disruption and volatility in the global capital and credit markets;\nDBG’s response to changing fashion trends, evolving consumer preferences and\nchanging patterns of consumer behavior; intense competition from online\nretailers; manufacturing and product innovation; increasing pressure on\nmargins; DBG’s ability to implement its business strategy; DBG’s ability\nto grow its wholesale and direct-to-consumer businesses; retail industry\nchanges and challenges; DBG’s and its vendors’ ability to maintain the\nstrength and security of information technology systems; the risk that DBG’s\nfacilities and systems and those of our third-party service providers may be\nvulnerable to and unable to anticipate or detect data security breaches and\ndata or financial loss; DBG’s ability to properly collect, use, manage and\nsecure consumer and employee data; stability of DBG’s manufacturing\nfacilities and foreign suppliers; continued use by DBG’s suppliers of\nethical business practices; DBG’s ability to accurately forecast demand for\nproducts; continuity of members of DBG’s management; DBG’s ability to\nprotect trademarks and other intellectual property rights; possible goodwill\nand other asset impairment; DBG’s ability to execute and integrate\nacquisitions; changes in tax laws and liabilities; legal, regulatory,\npolitical and economic risks; adverse or unexpected weather conditions; DBG's\nindebtedness and its ability to obtain financing on favorable terms, if\nneeded, could prevent DBG from fulfilling its financial obligations; and\nclimate change and increased focus on sustainability issues. More information\non potential factors that could affect DBG’s financial results is included\nfrom time to time in DBG’s public reports filed with the SEC, including\nDBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and\nCurren Reports on Forms8-K filed or furnished with the U.S. Securities and\nExchange Commission.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260901614187/en/\n(https://www.businesswire.com/news/home/20260901614187/en/)\n\nDigital Brands Group, Inc. Company Contact\n\nHil Davis, CEO\n\nEmail: invest@digitalbrandsgroup.co \n(mailto:invest@digitalbrandsgroup.co) \nhttps://ir.digitalbrandsgroup.co\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fir.digitalbrandsgroup.co&esheet=54597159&newsitemid=20260901614187&lan=en-US&anchor=https%3A%2F%2Fir.digitalbrandsgroup.co&index=1&md5=43c7c321c9098817067381126fe0eb8d)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwpDZvTa","title":"Digital Brands Group Executes Binding $3.3 Million in Guaranteed Cash From September Through December 2026","author":"Business Wire","ticker":"DBGI","created":"2026-09-01T13:08:00.174Z","tickers":["DBGI"],"exchange":"NASDAQ","article_body":"Digital Brands Group Executes Binding $3.3 Million in Guaranteed Cash From\nSeptember Through December 2026\n\nThis $3.3 million in guaranteed cash flow stems solely from the first two\nmarkets of a larger $165 million U.S. Program over the next two years\n\nDigital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a\npublicly traded company specializing in apparel and e-commerce, today\nannounced that it has executed a binding contract of $3.3 million in\nguaranteed cash flow for its U.S. Program from September 1 through December\n31, 2026.\n\nThis $3.3 million in guaranteed cash flow stems solely from the first two\nmarkets of a larger $165 million U.S. Program over the next two years. The\nCompany previously disclosed details of this $165 million initiative in its\nForm 8-K filed on July 27, 2026.\n\n“This guaranteed cash flow from just two markets over four months represents\nthe first tranche of guaranteed cash flow from this program. Based on the\ncontract, we expect this guaranteed cash flow to increase significantly every\nquarter for the next two years,” said Hil Davis, CEO of Digital Brands\nGroup.\n\nAbout Digital Brands Group\n\nWe offer a wide variety of apparel through numerous brands on a both\ndirect-to-consumer and wholesale basis. We have created a business model\nderived from our founding as a digitally native-first vertical brand. We focus\non owning the customer's \"closet share\" by leveraging their data and purchase\nhistory to create personalized targeted content and looks for that specific\ncustomer cohort.\n\nForward-looking Statements\n\nCertain statements included in this release are \"forward-looking statements\"\nwithin the meaning of the federal securities laws. Forward-looking statements\nare made based on our expectations and beliefs concerning future events\nimpacting DBG and therefore involve several risks and uncertainties. You can\nidentify these statements by the fact that they use words such as “will,”\n“anticipate,” “estimate,” “expect,” “should,” and “may”\nand other words and terms of similar meaning or use of future dates, however,\nthe absence of these words or similar expressions does not mean that a\nstatement is not forward-looking. All statements regarding DBG’s plans,\nobjectives, projections and expectations relating to DBG’s operations or\nfinancial performance, and assumptions related thereto are forward-looking\nstatements. We caution that forward-looking statements are not guarantees and\nthat actual results could differ materially from those expressed or implied in\nthe forward-looking statements. DBG undertakes no obligation to publicly\nupdate or revise any forward-looking statements, whether as a result of new\ninformation, future events or otherwise, except as required by law. Potential\nrisks and uncertainties that could cause the actual results of operations or\nfinancial condition of DBG to differ materially from those expressed or\nimplied by forward-looking statements include, but are not limited to: risks\narising from the level of consumer demand for apparel and accessories; DBG’s\nability to add and retain strategic partners and customers; disruption to DBGs\ndistribution system; the financial strength of DBG’s customers; fluctuations\nin the price, availability and quality of raw materials and contracted\nproducts; disruption and volatility in the global capital and credit markets;\nDBG’s response to changing fashion trends, evolving consumer preferences and\nchanging patterns of consumer behavior; intense competition from online\nretailers; manufacturing and product innovation; increasing pressure on\nmargins; DBG’s ability to implement its business strategy; DBG’s ability\nto grow its wholesale and direct-to-consumer businesses; retail industry\nchanges and challenges; DBG’s and its vendors’ ability to maintain the\nstrength and security of information technology systems; the risk that DBG’s\nfacilities and systems and those of our third-party service providers may be\nvulnerable to and unable to anticipate or detect data security breaches and\ndata or financial loss; DBG’s ability to properly collect, use, manage and\nsecure consumer and employee data; stability of DBG’s manufacturing\nfacilities and foreign suppliers; continued use by DBG’s suppliers of\nethical business practices; DBG’s ability to accurately forecast demand for\nproducts; continuity of members of DBG’s management; DBG’s ability to\nprotect trademarks and other intellectual property rights; possible goodwill\nand other asset impairment; DBG’s ability to execute and integrate\nacquisitions; changes in tax laws and liabilities; legal, regulatory,\npolitical and economic risks; adverse or unexpected weather conditions; DBG's\nindebtedness and its ability to obtain financing on favorable terms, if\nneeded, could prevent DBG from fulfilling its financial obligations; and\nclimate change and increased focus on sustainability issues. More information\non potential factors that could affect DBG’s financial results is included\nfrom time to time in DBG’s public reports filed with the SEC, including\nDBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and\nCurren Reports on Forms8-K filed or furnished with the U.S. Securities and\nExchange Commission.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260901614187/en/\n(https://www.businesswire.com/news/home/20260901614187/en/)\n\nDigital Brands Group, Inc. Company Contact\n\nHil Davis, CEO\n\nEmail: invest@digitalbrandsgroup.co \n(mailto:invest@digitalbrandsgroup.co) \nhttps://ir.digitalbrandsgroup.co\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fir.digitalbrandsgroup.co&esheet=54597159&newsitemid=20260901614187&lan=en-US&anchor=https%3A%2F%2Fir.digitalbrandsgroup.co&index=1&md5=43c7c321c9098817067381126fe0eb8d)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-01T13:08:00.226621722Z","server_sent_at_ms":1788268080226},"received_at":"2026-09-01T13:08:00.312Z","source_url":"https://www.businesswire.com/news/home/20260901614187/en/"},"analysis":{"id":"121638","press_release_id":"132744","analysis_json":{"industry":{"label":"Textiles, Apparel & Luxury Goods","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Digital Brands Group executed a binding contract generating $3.3 million in guaranteed cash flow from September through December 2026.\n\nThis cash flow represents the initial tranche from the first two markets of the company's larger $165 million U.S. Program, which was previously disclosed in a July 2026 Form 8-K.\n\nManagement expects the guaranteed cash flow from this program to increase significantly every quarter over the next two years.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"Binding contract locks in $3.3M in guaranteed cash flow, marking the commercial launch of the company's $165M U.S. Program."},"keyFigures":{"customDimensions":{"total_us_program_value":"$165 million","guaranteed_cash_flow_sept_dec_2026":"$3.3 million"}},"quotedText":"Based on the contract, we expect this guaranteed cash flow to increase significantly every quarter for the next two years","namedEntities":{"people":[{"name":"Hil Davis","role":"CEO"}],"products":[],"companies":[{"name":"Digital Brands Group, Inc.","ticker":"DBGI"}],"dollarAmounts":[{"amount":"$3.3 million","context":"guaranteed cash flow from September 1 through December 31, 2026"},{"amount":"$165 million","context":"total value of the U.S. Program over the next two years"}]},"materialImpact":{"score":3,"reasoning":"Execution of a binding contract securing $3.3 million in guaranteed cash flow validates the commercial rollout of the company's previously announced $165 million U.S. Program."},"tickerRelevance":{"others":[],"primary":"DBGI"},"globalImportance":20,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"micro-cap","eventGravity":"contract_execution","sectorWeight":"consumer_discretionary"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":3,"narrative":"Digital Brands Group executed a binding contract generating $3.3 million in guaranteed cash flow from September through December 2026.\n\nThis cash flow represents the initial tranche from the first two markets of the company's larger $165 million U.S. Program, which was previously disclosed in a July 2026 Form 8-K.\n\nManagement expects the guaranteed cash flow from this program to increase significantly every quarter over the next two years.","key_figures":{"customDimensions":{"total_us_program_value":"$165 million","guaranteed_cash_flow_sept_dec_2026":"$3.3 million"}},"named_entities":{"people":[{"name":"Hil Davis","role":"CEO"}],"products":[],"companies":[{"name":"Digital Brands Group, Inc.","ticker":"DBGI"}],"dollarAmounts":[{"amount":"$3.3 million","context":"guaranteed cash flow from September 1 through December 31, 2026"},{"amount":"$165 million","context":"total value of the U.S. Program over the next two years"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-01T16:20:52.545Z","global_importance":20,"audience_relevance":15,"importance_components":{"tickerTier":"micro-cap","eventGravity":"contract_execution","sectorWeight":"consumer_discretionary"}},"durationMs":68837,"modelName":"glm-4.7"}}