{"success":true,"data":{"pressRelease":{"id":"132839","rtpr_id":"nGNXnwZNJ","ticker":"PLNT","exchange":"NYSE","all_tickers":["PLNT"],"title":"PLNT Investor Alert: Planet Fitness, Inc. Securities Class Action Notice - Contact SueWallSt","author":"Globe Newswire","published_at":"2026-09-01T14:05:00.092Z","article_body":"NEW YORK, Sept. 01, 2026 (GLOBE NEWSWIRE) -- SueWallSt notifies investors in\nPlanet Fitness, Inc. (NYSE: PLNT) that a class action has been filed on behalf\nof shareholders who purchased securities between November 6, 2025 and May 6,\n2026. Find out if you might qualify for recovery\n(https://www.globenewswire.com/Tracker?data=lVvPGz52ITfjC2_WCBmn2kY-4lKfHEVzJsio3_d6jc0Z7DiHafioXHyfhLhSPNUBD8EofaUA0akQeDja_VonRZDGTbaiSKKqiS7LvQ86sFVDAM1OgmJTEc4zjxeITmWwnu4unZ9G8wb8Ph27-FqOYPQ0Wkyz6LSP06AaNF5pBTOftzwJicG6z8ievSIPpFVq2THkbDYHo0P9xbrp3RoSJ5ar-JrkeZ4qU7BNWZEFnmQ=).\nJoseph E. Levi, Esq. can be reached at jlevi@SueWallSt.com or (888) SueWallSt.\n\nPLNT shares declined from $63.96 to $44.01 on May 7, 2026, a $19.95 per-share\nloss, or 31.19%. The lead plaintiff deadline is September 14, 2026.\n\nAlleged National Marketing Messaging Fitness Securities Breakdown\n\nPlanet Fitness' high-value, low-price subscription model allegedly depended on\nsteady net member joins, especially during the seasonally higher-traffic\nfirst-quarter sign-up period when fitness beginners and casual gym-goers are\nmost likely to enroll. The filing states that the Company's national campaign\nallegedly over-pivoted away from its core beginner and casual gym-goer market\nand became “actively intimidating” to the members Planet Fitness needed to\nattract.\n\nAs set forth in the complaint, the operational problem was not limited to\nadvertising tone. The action claims the marketing shortfall weakened net\njoins, forced a restructuring of the Company's messaging strategy, contributed\nto a pause in the national Black Card price increase, and made prior growth\nexpectations allegedly unattainable as the key first-quarter enrollment period\nhad significantly underperformed.\n\nOperational Signals Investors Were Allegedly Missing\n\nThe complaint focuses on operational indicators that allegedly mattered to\ninvestors evaluating PLNT's growth outlook:\n* Net member joins allegedly slowed during the critical peak sign-up season.\n* The national campaign allegedly failed to resonate with fitness beginners\nand casual gym-goers.\n* The Company allegedly needed to sharpen and restructure its marketing\napproach to capture demand.\n* The planned Black Card price rollout was paused pending a broader pricing\nreview.\n* Same-club sales guidance was reduced from 4% to 5% growth to approximately\n1% growth.\nGuidance Cuts Allegedly Reflected the Marketing Reset\n\nOn May 7, 2026, Planet Fitness announced first quarter results and updated its\n2026 outlook. The Company reduced expected revenue growth from approximately\n9% to approximately 7%, adjusted EBITDA growth from approximately 10% to\napproximately 6%, and adjusted diluted net income per share growth from 9% to\n10% to approximately 4%.\n\n“The complaint raises serious questions about whether investors received\naccurate information about Planet Fitness' ability to drive new memberships\nthrough its national marketing campaign. When a subscription business depends\non peak-season joins, alleged weaknesses in customer acquisition can be\nmaterial to shareholder decision-making.” -- Joseph E. Levi, Esq.\n\nSubmit your information now\n(https://www.globenewswire.com/Tracker?data=DC3UQJeCQVnJ7-SBTmc7PDF95qsOuW-CI1YQUGuuMAKTLkaWfutBBtXwH8G-8DiXuGH0aDBXAv5utay8PBPYRpTokb3FvaqUC2zpBkLF6_Zz5kiJLckvJWTXW9uSXTpcATH72fTivY_Mln6aF0SXTUi-Ur8EA1Ol36BrGY9auijTS5Ebncki880b0-FZlg5FC5ZyYEaBAVA-2CG3MgxxUg==)\nor call (888) SueWallSt.\n\nWHY SUEWALLST: SueWallSt is powered by Levi & Korsinsky LLP. Levi & Korsinsky\nLLP has established itself as a nationally-recognized securities litigation\nfirm that has secured hundreds of millions of dollars for aggrieved\nshareholders and built a track record of winning high-stakes cases. The firm\nhas extensive expertise representing investors in complex securities\nlitigation and a team of over 70 employees to serve our clients. For seven\nyears in a row, Levi & Korsinsky has ranked in ISS Securities Class Action\nServices' Top 50 Report as one of the top securities litigation firms in the\nUnited States.\n\nFrequently Asked Questions About the PLNT Lawsuit\n\nQ: Who is eligible to join the PLNT investor lawsuit? A: Investors who\npurchased PLNT stock or securities between November 6, 2025 and May 6, 2026\nand suffered financial losses may be eligible. Eligibility is based on\npurchase date and documented losses, not on whether you still hold the shares.\n\nQ: What specific misstatements does the PLNT lawsuit allege? A: The complaint\nalleges Planet Fitness made materially false or misleading statements\nregarding the effectiveness of its marketing strategy, projected membership\ngrowth, the planned Black Card price increase, and its ability to meet 2026\nand long-term financial targets. When the Company disclosed slower net member\ngrowth, reduced guidance, withdrew its three-year growth algorithm, and paused\nthe Black Card price rollout, the stock price declined sharply.\n\nQ: When did Planet Fitness allegedly mislead investors? A: The Class Period\nruns from November 6, 2025 to May 6, 2026. The complaint alleges that\ncorrective disclosures on May 7, 2026 revealed information that caused a\nsignificant stock decline.\n\nQ: What court was the PLNT class action filed in? A: The case was filed in the\nUnited States District Court for the District of New Hampshire and is governed\nby the Private Securities Litigation Reform Act of 1995.\n\nQ: What is a lead plaintiff and why does it matter? A: A lead plaintiff is the\ninvestor appointed by the court to represent the entire class. Lead plaintiffs\nare typically investors with the largest documented losses. Being appointed\ndoes not increase individual recovery but gives direct oversight of how the\ncase is run.\n\nQ: What records are helpful for evaluating PLNT losses? A: Brokerage\nstatements or trade confirmations showing purchase dates, share quantities,\nprices paid, and any subsequent sale dates and prices are generally useful for\nassessing potential losses.\n\nQ: What if I already sold my PLNT shares, can I still recover losses? A: Yes.\nEligibility is based on when you purchased, not whether you still hold the\nshares. Investors who bought during the Class Period and sold at a loss may\nstill be eligible to participate.\n\nQ: What does it cost me to participate? A: There is no upfront cost to request\na review. Securities class actions are generally handled on a contingency\nbasis, with any attorneys' fees and expenses subject to court approval.\n\nCONTACT:\nLevi & Korsinsky, LLP\nJoseph E. Levi, Esq.\n33 Whitehall Street, 27th Floor\nNew York, NY 10004\njlevi@SueWallSt.com\nTel: (888) SueWallSt\nFax: (212) 363-7171\n\nAttorney Advertising. Prior results do not guarantee similar outcomes.\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNXnwZNJ","title":"PLNT Investor Alert: Planet Fitness, Inc. Securities Class Action Notice - Contact SueWallSt","author":"Globe Newswire","ticker":"PLNT","created":"2026-09-01T14:05:00.092Z","tickers":["PLNT"],"exchange":"NYSE","article_body":"NEW YORK, Sept. 01, 2026 (GLOBE NEWSWIRE) -- SueWallSt notifies investors in\nPlanet Fitness, Inc. (NYSE: PLNT) that a class action has been filed on behalf\nof shareholders who purchased securities between November 6, 2025 and May 6,\n2026. Find out if you might qualify for recovery\n(https://www.globenewswire.com/Tracker?data=lVvPGz52ITfjC2_WCBmn2kY-4lKfHEVzJsio3_d6jc0Z7DiHafioXHyfhLhSPNUBD8EofaUA0akQeDja_VonRZDGTbaiSKKqiS7LvQ86sFVDAM1OgmJTEc4zjxeITmWwnu4unZ9G8wb8Ph27-FqOYPQ0Wkyz6LSP06AaNF5pBTOftzwJicG6z8ievSIPpFVq2THkbDYHo0P9xbrp3RoSJ5ar-JrkeZ4qU7BNWZEFnmQ=).\nJoseph E. Levi, Esq. can be reached at jlevi@SueWallSt.com or (888) SueWallSt.\n\nPLNT shares declined from $63.96 to $44.01 on May 7, 2026, a $19.95 per-share\nloss, or 31.19%. The lead plaintiff deadline is September 14, 2026.\n\nAlleged National Marketing Messaging Fitness Securities Breakdown\n\nPlanet Fitness' high-value, low-price subscription model allegedly depended on\nsteady net member joins, especially during the seasonally higher-traffic\nfirst-quarter sign-up period when fitness beginners and casual gym-goers are\nmost likely to enroll. The filing states that the Company's national campaign\nallegedly over-pivoted away from its core beginner and casual gym-goer market\nand became “actively intimidating” to the members Planet Fitness needed to\nattract.\n\nAs set forth in the complaint, the operational problem was not limited to\nadvertising tone. The action claims the marketing shortfall weakened net\njoins, forced a restructuring of the Company's messaging strategy, contributed\nto a pause in the national Black Card price increase, and made prior growth\nexpectations allegedly unattainable as the key first-quarter enrollment period\nhad significantly underperformed.\n\nOperational Signals Investors Were Allegedly Missing\n\nThe complaint focuses on operational indicators that allegedly mattered to\ninvestors evaluating PLNT's growth outlook:\n* Net member joins allegedly slowed during the critical peak sign-up season.\n* The national campaign allegedly failed to resonate with fitness beginners\nand casual gym-goers.\n* The Company allegedly needed to sharpen and restructure its marketing\napproach to capture demand.\n* The planned Black Card price rollout was paused pending a broader pricing\nreview.\n* Same-club sales guidance was reduced from 4% to 5% growth to approximately\n1% growth.\nGuidance Cuts Allegedly Reflected the Marketing Reset\n\nOn May 7, 2026, Planet Fitness announced first quarter results and updated its\n2026 outlook. The Company reduced expected revenue growth from approximately\n9% to approximately 7%, adjusted EBITDA growth from approximately 10% to\napproximately 6%, and adjusted diluted net income per share growth from 9% to\n10% to approximately 4%.\n\n“The complaint raises serious questions about whether investors received\naccurate information about Planet Fitness' ability to drive new memberships\nthrough its national marketing campaign. When a subscription business depends\non peak-season joins, alleged weaknesses in customer acquisition can be\nmaterial to shareholder decision-making.” -- Joseph E. Levi, Esq.\n\nSubmit your information now\n(https://www.globenewswire.com/Tracker?data=DC3UQJeCQVnJ7-SBTmc7PDF95qsOuW-CI1YQUGuuMAKTLkaWfutBBtXwH8G-8DiXuGH0aDBXAv5utay8PBPYRpTokb3FvaqUC2zpBkLF6_Zz5kiJLckvJWTXW9uSXTpcATH72fTivY_Mln6aF0SXTUi-Ur8EA1Ol36BrGY9auijTS5Ebncki880b0-FZlg5FC5ZyYEaBAVA-2CG3MgxxUg==)\nor call (888) SueWallSt.\n\nWHY SUEWALLST: SueWallSt is powered by Levi & Korsinsky LLP. Levi & Korsinsky\nLLP has established itself as a nationally-recognized securities litigation\nfirm that has secured hundreds of millions of dollars for aggrieved\nshareholders and built a track record of winning high-stakes cases. The firm\nhas extensive expertise representing investors in complex securities\nlitigation and a team of over 70 employees to serve our clients. For seven\nyears in a row, Levi & Korsinsky has ranked in ISS Securities Class Action\nServices' Top 50 Report as one of the top securities litigation firms in the\nUnited States.\n\nFrequently Asked Questions About the PLNT Lawsuit\n\nQ: Who is eligible to join the PLNT investor lawsuit? A: Investors who\npurchased PLNT stock or securities between November 6, 2025 and May 6, 2026\nand suffered financial losses may be eligible. Eligibility is based on\npurchase date and documented losses, not on whether you still hold the shares.\n\nQ: What specific misstatements does the PLNT lawsuit allege? A: The complaint\nalleges Planet Fitness made materially false or misleading statements\nregarding the effectiveness of its marketing strategy, projected membership\ngrowth, the planned Black Card price increase, and its ability to meet 2026\nand long-term financial targets. When the Company disclosed slower net member\ngrowth, reduced guidance, withdrew its three-year growth algorithm, and paused\nthe Black Card price rollout, the stock price declined sharply.\n\nQ: When did Planet Fitness allegedly mislead investors? A: The Class Period\nruns from November 6, 2025 to May 6, 2026. The complaint alleges that\ncorrective disclosures on May 7, 2026 revealed information that caused a\nsignificant stock decline.\n\nQ: What court was the PLNT class action filed in? A: The case was filed in the\nUnited States District Court for the District of New Hampshire and is governed\nby the Private Securities Litigation Reform Act of 1995.\n\nQ: What is a lead plaintiff and why does it matter? A: A lead plaintiff is the\ninvestor appointed by the court to represent the entire class. Lead plaintiffs\nare typically investors with the largest documented losses. Being appointed\ndoes not increase individual recovery but gives direct oversight of how the\ncase is run.\n\nQ: What records are helpful for evaluating PLNT losses? A: Brokerage\nstatements or trade confirmations showing purchase dates, share quantities,\nprices paid, and any subsequent sale dates and prices are generally useful for\nassessing potential losses.\n\nQ: What if I already sold my PLNT shares, can I still recover losses? A: Yes.\nEligibility is based on when you purchased, not whether you still hold the\nshares. Investors who bought during the Class Period and sold at a loss may\nstill be eligible to participate.\n\nQ: What does it cost me to participate? A: There is no upfront cost to request\na review. Securities class actions are generally handled on a contingency\nbasis, with any attorneys' fees and expenses subject to court approval.\n\nCONTACT:\nLevi & Korsinsky, LLP\nJoseph E. Levi, Esq.\n33 Whitehall Street, 27th Floor\nNew York, NY 10004\njlevi@SueWallSt.com\nTel: (888) SueWallSt\nFax: (212) 363-7171\n\nAttorney Advertising. Prior results do not guarantee similar outcomes.\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-01T14:05:00.128396861Z","server_sent_at_ms":1788271500128},"received_at":"2026-09-01T14:05:00.214Z","source_url":null},"analysis":{"id":"121738","press_release_id":"132839","analysis_json":{"industry":{"label":"Specialized Consumer Services","sector":"Consumer Discretionary"},"redFlags":["Plaintiff law-firm solicitation (noise)","Allegations of misleading marketing and growth strategy statements","Prior guidance cuts cited in complaint (revenue, EBITDA, EPS)"],"eventType":"legal_litigation","narrative":"SueWallSt, powered by Levi & Korsinsky LLP, notified investors that a class action lawsuit has been filed against Planet Fitness on behalf of shareholders who purchased securities between November 6, 2025, and May 6, 2026.\n\nThe complaint alleges that Planet Fitness made misleading statements regarding its marketing strategy and growth targets, which were allegedly corrected on May 7, 2026, causing a 31% stock decline and guidance reductions.\n\nThe firm is seeking lead plaintiffs to represent the class, with a deadline of September 14, 2026, and emphasizes there is no cost to participate.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Plaintiff-firm solicitation -- suppress."},"keyFigures":{"customDimensions":{"new_eps_guidance":"4%","prior_eps_guidance":"9% to 10%","new_ebitda_guidance":"6%","new_revenue_guidance":"7%","prior_ebitda_guidance":"10%","prior_revenue_guidance":"9%","stock_decline_percentage":"31.19%"}},"quotedText":"","namedEntities":{"people":[{"name":"Joseph E. Levi","role":"Esq."}],"products":["Black Card"],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT"},{"name":"Levi & Korsinsky, LLP","relationship":"plaintiff law firm"},{"name":"SueWallSt","relationship":"plaintiff law firm platform"}],"dollarAmounts":[{"amount":"$63.96","context":"PLNT share price prior to decline"},{"amount":"$44.01","context":"PLNT share price after decline"},{"amount":"$19.95","context":"per-share loss"}]},"materialImpact":{"score":1,"reasoning":"Plaintiff law-firm shareholder solicitation issued by Levi & Korsinsky LLP (SueWallSt). No new disclosure from the issuer; no certified class or settlement has been announced. This is a boilerplate lead-plaintiff deadline reminder."},"tickerRelevance":{"others":[],"primary":"PLNT"},"globalImportance":15,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"event_type":"legal_litigation","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"SueWallSt, powered by Levi & Korsinsky LLP, notified investors that a class action lawsuit has been filed against Planet Fitness on behalf of shareholders who purchased securities between November 6, 2025, and May 6, 2026.\n\nThe complaint alleges that Planet Fitness made misleading statements regarding its marketing strategy and growth targets, which were allegedly corrected on May 7, 2026, causing a 31% stock decline and guidance reductions.\n\nThe firm is seeking lead plaintiffs to represent the class, with a deadline of September 14, 2026, and emphasizes there is no cost to participate.","key_figures":{"customDimensions":{"new_eps_guidance":"4%","prior_eps_guidance":"9% to 10%","new_ebitda_guidance":"6%","new_revenue_guidance":"7%","prior_ebitda_guidance":"10%","prior_revenue_guidance":"9%","stock_decline_percentage":"31.19%"}},"named_entities":{"people":[{"name":"Joseph E. Levi","role":"Esq."}],"products":["Black Card"],"companies":[{"name":"Planet Fitness, Inc.","ticker":"PLNT"},{"name":"Levi & Korsinsky, LLP","relationship":"plaintiff law firm"},{"name":"SueWallSt","relationship":"plaintiff law firm platform"}],"dollarAmounts":[{"amount":"$63.96","context":"PLNT share price prior to decline"},{"amount":"$44.01","context":"PLNT share price after decline"},{"amount":"$19.95","context":"per-share loss"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-01T17:14:10.790Z","global_importance":15,"audience_relevance":20,"importance_components":{"tickerTier":"mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"durationMs":144917,"modelName":"glm-4.7"}}