{"success":true,"data":{"pressRelease":{"id":"132935","rtpr_id":"nPn3PBKgGa","ticker":"DOO","exchange":"NASDAQ","all_tickers":["DOO"],"title":"Can-Am, Farm Rescue Announce Three-Year Partnership","author":"PR Newswire","published_at":"2026-09-01T15:30:00.631Z","article_body":"Can-Am, Farm Rescue Announce Three-Year Partnership\n\nPR Newswire\n\nBOONE, Iowa, Sept. 1, 2026\n\nCan-Am Is Now the Official Utility Vehicle of Farm Rescue\n\nBOONE, Iowa, Sept. 1, 2026 /PRNewswire/ -- Can-Am\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=3583125103&u=https%3A%2F%2Fcan-am.brp.com%2Fus%2Fen%2F&a=Can-Am)\n, iconic brand of BRP Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=2159676344&u=https%3A%2F%2Fwww.brp.com%2Fen%2F&a=BRP+Inc.)\n(TSX: DOO) (NASDAQ: DOO), and Farm Rescue are proud to announce a new\nthree-year partnership that will provide financial support, equipment and\nresources for fundraising efforts to help farm and ranch families continue\noperating during times of adversity. Together, Farm Rescue and Can-Am are\nhelping protect a way of life, strengthening communities and preserving\nagricultural traditions for future generations.\n\n\"Both organizations serve people who embody resilience, determination and a\ncommitment to helping others,\" said Jérémi Doyon-Roch, Global Marketing\nDirector, Can-Am Off-Road, at BRP. \"Can-Am is proud to partner with Farm\nRescue because we share a belief that strong communities are built when people\nshow up for one another. Unstoppable isn't for everyone. It's for those --\nlike Farm Rescue volunteers -- who can't afford to stop when a family's legacy\nis on the line. Together, we're investing in the families, values and\ncommunities that keep agriculture moving forward.\"\n\nDuring an event held at the Farm Progress Show in Iowa, United States, Can-Am\nannounced its commitment to Farm Rescue, which includes:\n\n * USD$50,000 per year in direct monetary support for three years\n * Two Can-Am Defender fleet vehicles for regular use in Farm Rescue field\noperations\n * A custom Farm Rescue wrapped top-of-the-line utility workhorse 2026 Can-Am\nDefender MAX Lone Star Cab HD11 that will be auctioned to leverage additional\nfunds for Farm Rescue's mission\nAs part of the partnership, Can-Am also becomes \"the official utility vehicle\nof Farm Rescue.\"\n\n\"We are so happy to have Can-Am as a partner supporting our mission in this\nway, spreading the word about our work and raising the critical funding we\nneed to help more farm families,\" said Shari Rogge-Fidler, Executive Director\nof Farm Rescue. \"Thank you to all at Can-Am who are bringing this partnership\nto life over the next few years together – it's an important investment in\nthe future of rural communities and farm families.\"\n\nFarm Rescue is a nonprofit organization that provides planting, harvesting,\nlivestock feeding and other critical agricultural assistance to farm and ranch\nfamilies experiencing major illness, injury, natural disaster or other\nunexpected hardships. Through an 11-state service network of volunteers,\nequipment and donated resources, the organization helps families continue\noperating during difficult times.\n\nThe custom Defender will be auctioned at the National Farm Machinery Show in\nLouisville, KY Thursday, February 11, 2027, at 1:00 PM CT, with all proceeds\nto benefit Farm Rescue. The Defender will be on display in Can-Am's exhibit\nthrough the remainder of the Farm Progress Show, as well as the Farm Science\nReview and Sunbelt Ag Expo. The Defender auction will be conducted by Big\nIron. For more information, click here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=3884455232&u=https%3A%2F%2Fresources.bigiron.com%2Fcanam-farm-rescue-benefit-auction&a=here)\n.\n\nFor additional images and a short video please use this LINK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=113115898&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F13iW4PnqWRxhBHLd3qNBGCQOWNul1Wh_H%3Fusp%3Ddrive_link&a=LINK)\n to access the press kit.\n\nCaution Concerning Forward-Looking Statements\nCertain information included in this press release, including, but not limited\nto, statements regarding Can-Am and Farm Rescue's plans, intentions and\nexpectations with respect to the implementation and operation of the\nthree-year partnership; the nature, timing, availability and deployment of\nfinancial support, equipment and other resources in the context of the\npartnership and in response to future times of adversity; the number and\nlocation of communities or individuals that may benefit from the program; and\nthe anticipated impact, benefits and outcomes of the partnership, including\nits expected contribution to protecting a way of life, strengthening\ncommunities and preserving agricultural traditions for future generations,\nconstitute \"forward-looking statements\" within the meaning of Canadian and\nU.S. securities laws. Forward-looking statements are generally identified by\nthe use of terms such as \"may,\" \"will,\" \"would,\" \"should,\" \"could,\" \"expects,\"\n\"forecasts,\" \"plans,\" \"intends,\" \"trends,\" \"indications,\" \"anticipates,\"\n\"estimates,\" \"predicts,\" \"projects,\" or \"potential,\" in the future or\nconditional tense, or in the affirmative or negative form, or other variations\nof these words or other comparable words or expressions. By their nature,\nforward-looking statements involve risks and uncertainties and are based on a\nnumber of assumptions, both general and specific. BRP cautions readers that\nthese assumptions may not materialize and that current global economic and\npolitical conditions, combined with one or more of the risks and uncertainties\ndescribed in the \"Risk Factors\" section of BRP's management's discussion and\nanalysis for the fiscal year ended January 31, 2026, could render these\nassumptions inaccurate, even though they were considered reasonable at the\ntime they were made. These forward-looking statements are not guarantees of\nfuture performance and involve risks, uncertainties, and other factors, known\nor unknown, that could cause the actual results or performance of BRP or the\nindustry to differ materially from the outlook or future results or\nperformance implied by these statements.\n\nAbout BRP\nBRP Inc. is a global leader in the world of powersports products and\npowertrains, built on over 80 years of ingenuity, innovation, and intensive\nconsumer focus. Through its portfolio of industry-leading and distinctive\nbrands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and\npontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax\nengines for karts, recreational aircraft and jet boats, BRP unlocks\nexhilarating adventures and provides access to experiences across different\nplaygrounds. The Company completes its product lines with a dedicated parts,\naccessories and apparel portfolio to fully optimize the riding experience.\nHeadquartered in Quebec, Canada, BRP had annual sales of CA$8.4 billion from\nover 110 countries and employed close to 17,000 driven, resourceful people as\nof January 31, 2026.\n\nwww.brp.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=1740701770&u=https%3A%2F%2Fwww.brp.com%2F&a=www.brp.com)\n\nLinkedIn\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=2912777139&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrp&a=LinkedIn)\n\nSki-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are\ntrademarks of Bombardier Recreational Products Inc. or its affiliates. All\nother trademarks are the property of their respective owners.\n\nAbout Farm Rescue\nFarm Rescue was founded in 2005 and has helped over 1,300 families since its\ninception. The organization's mission is to help farmers and ranchers who have\nexperienced a major illness, injury, or natural disaster by providing the\nnecessary equipment and volunteer labor to perform time-sensitive services.\nApplications for assistance are currently being accepted and can be obtained\nat farmrescue.org or by calling 701-252-2017.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/can-am-farm-rescue-announce-three-year-partnership-302866317.html\n(https://www.prnewswire.com/news-releases/can-am-farm-rescue-announce-three-year-partnership-302866317.html)\n\nSOURCE BRP Inc.\n\n\n\nFor media inquiries: Tim Olson, Media Relations, tim.olson@brp.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1979080/BRP-Inc-Can-Am-Farm-Rescue-Announce-Three-Year-Partnership.jpg?id=OA2922049\nhttps://mmx.prnewswire.com/media/MS1788141/BRP-Inc-Can-Am-Farm-Rescue-Announce-Three-Year-Partnership.jpg?id=OA2922071\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn3PBKgGa","title":"Can-Am, Farm Rescue Announce Three-Year Partnership","author":"PR Newswire","ticker":"DOO","created":"2026-09-01T15:30:00.631Z","tickers":["DOO"],"exchange":"NASDAQ","article_body":"Can-Am, Farm Rescue Announce Three-Year Partnership\n\nPR Newswire\n\nBOONE, Iowa, Sept. 1, 2026\n\nCan-Am Is Now the Official Utility Vehicle of Farm Rescue\n\nBOONE, Iowa, Sept. 1, 2026 /PRNewswire/ -- Can-Am\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=3583125103&u=https%3A%2F%2Fcan-am.brp.com%2Fus%2Fen%2F&a=Can-Am)\n, iconic brand of BRP Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=2159676344&u=https%3A%2F%2Fwww.brp.com%2Fen%2F&a=BRP+Inc.)\n(TSX: DOO) (NASDAQ: DOO), and Farm Rescue are proud to announce a new\nthree-year partnership that will provide financial support, equipment and\nresources for fundraising efforts to help farm and ranch families continue\noperating during times of adversity. Together, Farm Rescue and Can-Am are\nhelping protect a way of life, strengthening communities and preserving\nagricultural traditions for future generations.\n\n\"Both organizations serve people who embody resilience, determination and a\ncommitment to helping others,\" said Jérémi Doyon-Roch, Global Marketing\nDirector, Can-Am Off-Road, at BRP. \"Can-Am is proud to partner with Farm\nRescue because we share a belief that strong communities are built when people\nshow up for one another. Unstoppable isn't for everyone. It's for those --\nlike Farm Rescue volunteers -- who can't afford to stop when a family's legacy\nis on the line. Together, we're investing in the families, values and\ncommunities that keep agriculture moving forward.\"\n\nDuring an event held at the Farm Progress Show in Iowa, United States, Can-Am\nannounced its commitment to Farm Rescue, which includes:\n\n * USD$50,000 per year in direct monetary support for three years\n * Two Can-Am Defender fleet vehicles for regular use in Farm Rescue field\noperations\n * A custom Farm Rescue wrapped top-of-the-line utility workhorse 2026 Can-Am\nDefender MAX Lone Star Cab HD11 that will be auctioned to leverage additional\nfunds for Farm Rescue's mission\nAs part of the partnership, Can-Am also becomes \"the official utility vehicle\nof Farm Rescue.\"\n\n\"We are so happy to have Can-Am as a partner supporting our mission in this\nway, spreading the word about our work and raising the critical funding we\nneed to help more farm families,\" said Shari Rogge-Fidler, Executive Director\nof Farm Rescue. \"Thank you to all at Can-Am who are bringing this partnership\nto life over the next few years together – it's an important investment in\nthe future of rural communities and farm families.\"\n\nFarm Rescue is a nonprofit organization that provides planting, harvesting,\nlivestock feeding and other critical agricultural assistance to farm and ranch\nfamilies experiencing major illness, injury, natural disaster or other\nunexpected hardships. Through an 11-state service network of volunteers,\nequipment and donated resources, the organization helps families continue\noperating during difficult times.\n\nThe custom Defender will be auctioned at the National Farm Machinery Show in\nLouisville, KY Thursday, February 11, 2027, at 1:00 PM CT, with all proceeds\nto benefit Farm Rescue. The Defender will be on display in Can-Am's exhibit\nthrough the remainder of the Farm Progress Show, as well as the Farm Science\nReview and Sunbelt Ag Expo. The Defender auction will be conducted by Big\nIron. For more information, click here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=3884455232&u=https%3A%2F%2Fresources.bigiron.com%2Fcanam-farm-rescue-benefit-auction&a=here)\n.\n\nFor additional images and a short video please use this LINK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=113115898&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F13iW4PnqWRxhBHLd3qNBGCQOWNul1Wh_H%3Fusp%3Ddrive_link&a=LINK)\n to access the press kit.\n\nCaution Concerning Forward-Looking Statements\nCertain information included in this press release, including, but not limited\nto, statements regarding Can-Am and Farm Rescue's plans, intentions and\nexpectations with respect to the implementation and operation of the\nthree-year partnership; the nature, timing, availability and deployment of\nfinancial support, equipment and other resources in the context of the\npartnership and in response to future times of adversity; the number and\nlocation of communities or individuals that may benefit from the program; and\nthe anticipated impact, benefits and outcomes of the partnership, including\nits expected contribution to protecting a way of life, strengthening\ncommunities and preserving agricultural traditions for future generations,\nconstitute \"forward-looking statements\" within the meaning of Canadian and\nU.S. securities laws. Forward-looking statements are generally identified by\nthe use of terms such as \"may,\" \"will,\" \"would,\" \"should,\" \"could,\" \"expects,\"\n\"forecasts,\" \"plans,\" \"intends,\" \"trends,\" \"indications,\" \"anticipates,\"\n\"estimates,\" \"predicts,\" \"projects,\" or \"potential,\" in the future or\nconditional tense, or in the affirmative or negative form, or other variations\nof these words or other comparable words or expressions. By their nature,\nforward-looking statements involve risks and uncertainties and are based on a\nnumber of assumptions, both general and specific. BRP cautions readers that\nthese assumptions may not materialize and that current global economic and\npolitical conditions, combined with one or more of the risks and uncertainties\ndescribed in the \"Risk Factors\" section of BRP's management's discussion and\nanalysis for the fiscal year ended January 31, 2026, could render these\nassumptions inaccurate, even though they were considered reasonable at the\ntime they were made. These forward-looking statements are not guarantees of\nfuture performance and involve risks, uncertainties, and other factors, known\nor unknown, that could cause the actual results or performance of BRP or the\nindustry to differ materially from the outlook or future results or\nperformance implied by these statements.\n\nAbout BRP\nBRP Inc. is a global leader in the world of powersports products and\npowertrains, built on over 80 years of ingenuity, innovation, and intensive\nconsumer focus. Through its portfolio of industry-leading and distinctive\nbrands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and\npontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax\nengines for karts, recreational aircraft and jet boats, BRP unlocks\nexhilarating adventures and provides access to experiences across different\nplaygrounds. The Company completes its product lines with a dedicated parts,\naccessories and apparel portfolio to fully optimize the riding experience.\nHeadquartered in Quebec, Canada, BRP had annual sales of CA$8.4 billion from\nover 110 countries and employed close to 17,000 driven, resourceful people as\nof January 31, 2026.\n\nwww.brp.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=1740701770&u=https%3A%2F%2Fwww.brp.com%2F&a=www.brp.com)\n\nLinkedIn\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4764513-1&h=2912777139&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrp&a=LinkedIn)\n\nSki-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are\ntrademarks of Bombardier Recreational Products Inc. or its affiliates. All\nother trademarks are the property of their respective owners.\n\nAbout Farm Rescue\nFarm Rescue was founded in 2005 and has helped over 1,300 families since its\ninception. The organization's mission is to help farmers and ranchers who have\nexperienced a major illness, injury, or natural disaster by providing the\nnecessary equipment and volunteer labor to perform time-sensitive services.\nApplications for assistance are currently being accepted and can be obtained\nat farmrescue.org or by calling 701-252-2017.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/can-am-farm-rescue-announce-three-year-partnership-302866317.html\n(https://www.prnewswire.com/news-releases/can-am-farm-rescue-announce-three-year-partnership-302866317.html)\n\nSOURCE BRP Inc.\n\n\n\nFor media inquiries: Tim Olson, Media Relations, tim.olson@brp.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1979080/BRP-Inc-Can-Am-Farm-Rescue-Announce-Three-Year-Partnership.jpg?id=OA2922049\nhttps://mmx.prnewswire.com/media/MS1788141/BRP-Inc-Can-Am-Farm-Rescue-Announce-Three-Year-Partnership.jpg?id=OA2922071\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-01T15:30:00.69403167Z","server_sent_at_ms":1788276600694},"received_at":"2026-09-01T15:30:00.781Z","source_url":"https://www.prnewswire.com/news-releases/can-am-farm-rescue-announce-three-year-partnership-302866317.html"},"analysis":{"id":"121834","press_release_id":"132935","analysis_json":{"industry":{"label":"Automobiles","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"partnership","narrative":"Can-Am, a brand of BRP Inc., has formed a three-year partnership with Farm Rescue to support farm and ranch families during times of crisis. The collaboration designates Can-Am as the official utility vehicle of Farm Rescue and includes a commitment of $50,000 in annual funding.\n\nIn addition to financial support, Can-Am is donating two Defender fleet vehicles for field operations and creating a custom Defender MAX Lone Star Cab to be auctioned in 2027. All proceeds from the auction will further Farm Rescue's mission to provide planting, harvesting, and livestock assistance.\n\nThe partnership aims to strengthen rural communities and aligns with Can-Am's marketing focus on resilience and community support.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Brand-building CSR partnership with Farm Rescue expands Can-Am's footprint in the agricultural sector."},"keyFigures":{"customDimensions":{"annual_funding_usd":50000,"fleet_vehicles_donated":2,"partnership_duration_years":3}},"quotedText":"Together, we're investing in the families, values and communities that keep agriculture moving forward.","namedEntities":{"people":[{"name":"Jérémi Doyon-Roch","role":"Global Marketing Director, Can-Am Off-Road"},{"name":"Shari Rogge-Fidler","role":"Executive Director of Farm Rescue"}],"products":["Can-Am Defender","Can-Am Defender MAX Lone Star Cab HD11"],"companies":[{"name":"BRP Inc.","ticker":"DOO"},{"name":"Can-Am","relationship":"brand of BRP Inc."},{"name":"Farm Rescue","relationship":"partner"},{"name":"Big Iron","relationship":"auctioneer"}],"dollarAmounts":[{"amount":"USD$50,000 per year","context":"direct monetary support"}]},"materialImpact":{"score":1,"reasoning":"Corporate social responsibility partnership with immaterial financial impact ($50k/year) relative to BRP's $8.4B revenue. Primarily a marketing and brand visibility initiative."},"tickerRelevance":{"others":[],"primary":"DOO"},"globalImportance":5,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid_cap","eventGravity":"csr_partnership","sectorWeight":"consumer_discretionary"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Can-Am, a brand of BRP Inc., has formed a three-year partnership with Farm Rescue to support farm and ranch families during times of crisis. The collaboration designates Can-Am as the official utility vehicle of Farm Rescue and includes a commitment of $50,000 in annual funding.\n\nIn addition to financial support, Can-Am is donating two Defender fleet vehicles for field operations and creating a custom Defender MAX Lone Star Cab to be auctioned in 2027. All proceeds from the auction will further Farm Rescue's mission to provide planting, harvesting, and livestock assistance.\n\nThe partnership aims to strengthen rural communities and aligns with Can-Am's marketing focus on resilience and community support.","key_figures":{"customDimensions":{"annual_funding_usd":50000,"fleet_vehicles_donated":2,"partnership_duration_years":3}},"named_entities":{"people":[{"name":"Jérémi Doyon-Roch","role":"Global Marketing Director, Can-Am Off-Road"},{"name":"Shari Rogge-Fidler","role":"Executive Director of Farm Rescue"}],"products":["Can-Am Defender","Can-Am Defender MAX Lone Star Cab HD11"],"companies":[{"name":"BRP Inc.","ticker":"DOO"},{"name":"Can-Am","relationship":"brand of BRP Inc."},{"name":"Farm Rescue","relationship":"partner"},{"name":"Big Iron","relationship":"auctioneer"}],"dollarAmounts":[{"amount":"USD$50,000 per year","context":"direct monetary support"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-01T17:55:39.231Z","global_importance":5,"audience_relevance":20,"importance_components":{"tickerTier":"mid_cap","eventGravity":"csr_partnership","sectorWeight":"consumer_discretionary"}},"durationMs":93442,"modelName":"glm-4.7"}}