{"success":true,"data":{"pressRelease":{"id":"133398","rtpr_id":"nBw2RlZK9a","ticker":"KTB","exchange":"NYSE","all_tickers":["KTB"],"title":"Kontoor Brands Unveils Helly Hansen Growth Strategy and 2030 Financial Targets","author":"Business Wire","published_at":"2026-09-02T06:30:00.171Z","article_body":"Kontoor Brands Unveils Helly Hansen Growth Strategy and 2030 Financial Targets\n\nKontoor Brands, Inc. (NYSE: KTB) today announced Helly Hansen’s long-term\ngrowth strategy and 2030 financial targets, which Kontoor Brands will present\nat the Helly Hansen(®) Investor Day later today. The plan is designed to\nscale Helly Hansen globally while significantly expanding its profitability\nthrough 2030.\n\n\"With 150 years of technical heritage and an authentic right to win globally,\nHelly Hansen is a brand with tremendous long-term growth potential,\" said\nScott Baxter, Chief Executive Officer and Chairman of the Board of Kontoor\nBrands. \"Strong alignment between our teams has allowed us to integrate\nquickly and move straight to executing against the opportunity ahead. Our\nsustained investment in Helly Hansen will be a catalyst for its next phase of\ngrowth, and we are confident in our ability to deliver significant value for\nour consumers, employees and shareholders for years to come.\"\n\nA Focused Growth Strategy:\n\nTo deliver against these targets, Helly Hansen’s growth is anchored in three\nstrategic pillars:\n\n\n * Supercharge the U.S.: Drive balanced growth across strategic wholesale\nexpansion and direct-to-consumer channels, increasing brand awareness and\ndistribution in Helly Hansen’s largest growth opportunity.\n\n * Win in Premium Outdoor: Compete year-round across the premium outdoor market,\nbuilding on Helly Hansen's leadership positions in Wintersports and Sailing\nwhile expanding into adjacent technical outdoor activities where the brand\nalready has credibility.\n\n * Power Workwear: Scale a proven, profitable European workwear business into\nNorth America, leveraging Helly Hansen’s professional-grade product\nauthority and Kontoor’s regional operating capabilities.\n\n\"Helly Hansen is moving from a specialist European brand to a leading global\npremium, technical brand,\" said Børre Hegbom, Global Head of Helly Hansen.\n\"We have the brand authority and consumer trust to win. Now it's about driving\nscale. We're deepening our presence in the U.S., strengthening our position in\nthe Alps, and growing across outdoor and workwear, where our opportunity is\ngreatest.\"\n\n2030 Helly Hansen Financial Targets:\n\n\n * Revenue of greater than $1.1 billion, representing a compound annual growth\nrate of approximately 10% from $675 million pro-forma revenue in fiscal 2025\n\n * Gross margin in the mid- to high-50 percent range\n\n * Operating margin in the mid-teens percent range\n\n * Cumulative cash generation of more than $500 million through 2030\n\n“We believe Helly Hansen represents one of the most compelling opportunities\nin consumer retail today,” said Joe Alkire, President and Chief Financial\nOfficer of Kontoor Brands. “Helly Hansen is expanding its consumer and\ncategory reach and is positioned for accelerated growth over the next decade.\nThat growth, paired with margin expansion and durable cash generation,\nstrengthens Kontoor's earnings profile and supports balanced TSR delivery and\ncapital allocation optionality.”\n\nAdditional details on Helly Hansen's growth strategy and 2030 financial\ntargets will be shared at today's event.\n\nWebcast Information\n\nThe Helly Hansen Investor Day will begin at 8:00 AM ET (2:00 PM CEST) on\nSeptember 2, 2026. A live webcast will be available on the Investor Relations\nsection of the Kontoor Brands’ website at www.kontoorbrands.com/investors\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kontoorbrands.com%2Finvestors&esheet=54597498&newsitemid=20260901581271&lan=en-US&anchor=www.kontoorbrands.com%2Finvestors&index=1&md5=0a3ec681a002d6f82ac1e215e009b211)\n. A replay and presentation materials will be available at the same location\nfollowing the conclusion of the event.\n\nNon-GAAP Financial Measures\n\nThis release refers to non-GAAP financial measures. Helly Hansen combined net\nrevenues for fiscal 2025, which is used in this release as the base period for\nthe Helly Hansen revenue compound annual growth rate, is a non-GAAP financial\nmeasure. Reconciliation of this non-GAAP measure to the most comparable GAAP\nmeasure is presented in the supplemental financial information included with\nthis release that identifies and quantifies all reconciling adjustments and\nprovides management’s view of why this non-GAAP information is useful to\ninvestors. While management believes that this non-GAAP measure is useful in\nevaluating the business, this information should be viewed in addition to, and\nnot as an alternate for, reported results under GAAP. The non-GAAP measures\nused by the Company in this release may be different from similarly titled\nmeasures used by other companies.\n\nFor forward-looking non-GAAP measures included in this release, the Company\ndoes not provide a reconciliation to the most comparable GAAP financial\nmeasures because the information needed to reconcile these measures is\nunavailable due to the inherent difficulty of forecasting the timing and/or\namount of various items that have not yet occurred and have been excluded from\nadjusted measures. Additionally, estimating such GAAP measures and providing a\nmeaningful reconciliation consistent with the Company’s accounting policies\nfor future periods requires a level of precision that is unavailable for these\nfuture periods and cannot be accomplished without unreasonable effort.\n\nAbout Kontoor Brands\n\nKontoor Brands, Inc. (NYSE: KTB) is a portfolio of three of the world’s most\niconic lifestyle, outdoor and workwear brands: Wrangler(®), Lee(®) and Helly\nHansen(®). Kontoor Brands is a purpose-led organization focused on leveraging\nits global platform, strategic sourcing model and best-in-class supply chain\nto drive brand growth and deliver long-term value for its stakeholders. For\nmore information about Kontoor Brands, please visit www.KontoorBrands.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kontoorbrands.com%2F&esheet=54597498&newsitemid=20260901581271&lan=en-US&anchor=www.KontoorBrands.com&index=2&md5=cb4531610e4cf16f514bd09be263aef4)\n.\n\nForward-Looking Statements\n\nThe 2030 financial targets for Helly Hansen included in this release and in\nthe accompanying Helly Hansen Investor Day presentation materials are\nlong-term targets and aspirational goals and relate solely to the Helly Hansen\nreportable segment and not to the Company on a consolidated basis. These\ntargets are based on numerous estimates and assumptions regarding, among other\nthings, macroeconomic and consumer conditions, market growth rates, consumer\ndemand, foreign currency exchange rates, tariffs and trade policy, channel,\ncategory and geographic expansion, pricing, product costs and other cost\ninputs, sourcing and supply chain performance, competitive dynamics and the\nCompany’s ability to execute its strategy, many of which are outside the\nCompany’s control and any of which may prove to be inaccurate. Because these\ntargets relate to a multi-year period ending in 2030, the degree of\nuncertainty increases with the length of the period covered. The Company is\nnot updating, reaffirming or revising any previously issued guidance. The\nCompany undertakes no obligation to update, reaffirm or withdraw these\ntargets.\n\nCertain statements included in this release and the accompanying Helly Hansen\nInvestor Day presentation materials, and certain oral statements made at the\nHelly Hansen Investor Day, are “forward-looking statements” within the\nmeaning of the federal securities laws. Forward-looking statements are made\nbased on our expectations and beliefs concerning future events impacting the\nCompany and therefore involve several risks and uncertainties. You can\nidentify these statements by the fact that they use words such as “will,”\n“anticipate,” “estimate,” “expect,” “should,” “may” and\nother words and terms of similar meaning or use of future dates. We caution\nthat forward-looking statements are not guarantees and that actual results\ncould differ materially from those expressed or implied in the forward-looking\nstatements. We do not intend to update any of these forward-looking statements\nor publicly announce the results of any revisions to these forward-looking\nstatements, other than as required under the U.S. federal securities laws.\nPotential risks and uncertainties that could cause the actual results of\noperations or financial condition of the Company to differ materially from\nthose expressed or implied by forward-looking statements in this release\ninclude, but are not limited to: macroeconomic conditions, including uneven or\nweakening consumer demand, fluctuating foreign currency exchange rates,\ninflation and global supply chain issues, as well as the ongoing impact of\ntariffs and uncertainty regarding the outcome of trade negotiations,\nimport/export regulations and tariff policies, continue to adversely impact\nglobal economic conditions and have had, and may continue to have, a negative\nimpact on the Company’s business, results of operations, financial condition\nand cash flows (including future uncertain impacts); the level of consumer\ndemand for apparel; reliance on a small number of large customers; potential\ndifficulty in integrating Helly Hansen and/or in achieving the expected\ngrowth, cost savings and/or synergies from the acquisition; potential risks\nand uncertainties in completing the sale of the Lee business, if at all, and\npotential risks in segregating and disposing of the Lee business and the\nCompany’s ability to mitigate any stranded costs from the potential\ndisposition; supply chain and shipping disruptions, which could continue to\nresult in shipping delays, an increase in transportation costs and increased\nproduct costs or lost sales; intense industry competition; the ability to\naccurately forecast demand for products; the Company’s ability to gauge\nconsumer preferences and product trends, and to respond to constantly changing\nmarkets; the Company’s ability to maintain the images of its brands;\ndisruption and volatility in the global capital and credit markets and its\nimpact on the Company’s ability to obtain short-term or long-term financing\non favorable terms; the Company maintaining satisfactory credit ratings;\nrestrictions on the Company’s business relating to its debt obligations;\nincreasing pressure on margins; e-commerce operations through the Company’s\ndirect-to-consumer business; the financial difficulty experienced by the\nretail industry; possible goodwill and other asset impairment; the ability to\nimplement the Company’s business strategy; the stability of manufacturing\nfacilities and foreign suppliers; fluctuations in wage rates and the price,\navailability and quality of raw materials and contracted products, including\nas a result of tariffs and reciprocal tariffs; the reliance on a limited\nnumber of suppliers for raw material sourcing and the ability to obtain raw\nmaterials on a timely basis or in sufficient quantity or quality; disruption\nto distribution systems; seasonality; unseasonal or severe weather conditions;\npotential challenges with the Company’s implementation of Project Jeanius;\nthe Company’s and its vendors’ ability to maintain the strength and\nsecurity of information technology systems; the risk that facilities and\nsystems and those of third-party service providers may be vulnerable to and\nunable to anticipate or detect data security breaches and data or financial\nloss or maintain operational performance; ability to properly collect, use,\nmanage and secure consumer and employee data; legal, regulatory, political and\neconomic risks; the impact of climate change and related legislative and\nregulatory responses; stakeholder response to sustainability issues, including\nthose related to climate change; compliance with anti-bribery, anti-corruption\nand anti-money laundering laws by the Company and third-party suppliers and\nmanufacturers; changes in tax laws and liabilities; the costs of compliance\nwith or the violation of national, state and local laws and regulations for\nenvironmental, consumer protection, employment, privacy, safety and other\nmatters; continuity of members of management; labor relations; the ability to\nprotect trademarks and other intellectual property rights; the ability of the\nCompany’s licensees to generate expected sales and maintain the value of the\nCompany’s brands; volatility in the price and trading volume of the\nCompany’s common stock; anti-takeover provisions in the Company’s\norganizational documents; market conditions, timing and ability to institute\nan appropriate Accelerated Share Repurchase program; and general fluctuations\nin the amount and frequency of our share repurchases. Many of the foregoing\nrisks and uncertainties will be exacerbated by any worsening of the global\nbusiness and economic environment.\n\nMore information on potential factors that could affect the Company’s\nfinancial results are described in detail in the Company’s most recent\nAnnual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q and in\nother reports and statements that the Company files with the SEC.\n\nKONTOOR BRANDS, INC.\n\nSupplemental Financial Information\n\nHelly Hansen Fiscal 2025 (FY25) Pro-Forma Results\n\n(Unaudited)\n\nThe Company acquired Helly Hansen on May 31, 2025 and, as a result, its\nreported results for fiscal 2025 include only the seven-month period from the\nacquisition date through January 3, 2026. Helly Hansen combined net revenues\nfor fiscal 2025 present net revenues of the Helly Hansen business for the full\ntwelve-month fiscal 2025 period, including the five-month period prior to the\nCompany’s ownership. Management believes this measure is useful to investors\nbecause it provides a full-year revenue base for the Helly Hansen segment,\nwhich management uses in evaluating the segment's scale and growth and which\nis used as the base period for the compound annual growth rate implied by the\nCompany’s 2030 Helly Hansen revenue target. While management believes this\nnon-GAAP measure is useful in evaluating the business, it should be considered\nsupplemental in nature and should be viewed in addition to, and not as an\nalternate for, reported results under GAAP. This measure may be different from\nsimilarly titled measures used by other companies.\n                                                                                              \n (Dollars in thousands)                                                         FY25          \n                                                                                              \n Helly Hansen net revenues for the seven months ended January 3, 2026 - as      $    459,716  \n reported under GAAP                                                                          \n Helly Hansen net revenues for the five months ended May 31, 2025                    215,375  \n Helly Hansen FY 25 pro-forma net revenues for the twelve months ended January  $    675,091  \n 3, 2026                                                                                      \n                                                                                              \n                                                                                              \n\n\nNon-GAAP Financial Information: The financial information above presents the\nFY25 pro-forma net revenues for the Helly Hansen business segment. The net\nrevenues as reported under GAAP represent the Helly Hansen business segment\ninformation, as previously reported in the Company's 2025 Annual Report on\nForm 10-K, for the seven-month period from the Helly Hansen acquisition\nclosing date of May 31, 2025 through January 3, 2026. The net revenues for the\nfive-month period ended May 31, 2025, representing the FY25 period prior to\nownership by the Company, are derived from the pro-forma financial information\nas previously included in the Company's Current Report on Form 8-K/A, filed on\nAugust 14, 2025, with the U.S. Securities and Exchange Commission. Amounts\nherein may not recalculate due to the use of unrounded numbers.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260901581271/en/\n(https://www.businesswire.com/news/home/20260901581271/en/)\n\nInvestors: \n\nErinn Murphy, (336) 332-3022\n\nVice President, Global Head of Finance & Operations for Helly Hansen;\nCorporate Investor Relations\n\nErinn.Murphy@kontoorbrands.com (mailto:Erinn.Murphy@kontoorbrands.com)\n\nor\n\nMedia: \n\nJulia Burge, (336) 332-5122\n\nSenior Director, Corporate Communications\n\nJulia.Burge@kontoorbrands.com (mailto:Julia.Burge@kontoorbrands.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw2RlZK9a","title":"Kontoor Brands Unveils Helly Hansen Growth Strategy and 2030 Financial Targets","author":"Business Wire","ticker":"KTB","created":"2026-09-02T06:30:00.171Z","tickers":["KTB"],"exchange":"NYSE","article_body":"Kontoor Brands Unveils Helly Hansen Growth Strategy and 2030 Financial Targets\n\nKontoor Brands, Inc. (NYSE: KTB) today announced Helly Hansen’s long-term\ngrowth strategy and 2030 financial targets, which Kontoor Brands will present\nat the Helly Hansen(®) Investor Day later today. The plan is designed to\nscale Helly Hansen globally while significantly expanding its profitability\nthrough 2030.\n\n\"With 150 years of technical heritage and an authentic right to win globally,\nHelly Hansen is a brand with tremendous long-term growth potential,\" said\nScott Baxter, Chief Executive Officer and Chairman of the Board of Kontoor\nBrands. \"Strong alignment between our teams has allowed us to integrate\nquickly and move straight to executing against the opportunity ahead. Our\nsustained investment in Helly Hansen will be a catalyst for its next phase of\ngrowth, and we are confident in our ability to deliver significant value for\nour consumers, employees and shareholders for years to come.\"\n\nA Focused Growth Strategy:\n\nTo deliver against these targets, Helly Hansen’s growth is anchored in three\nstrategic pillars:\n\n\n * Supercharge the U.S.: Drive balanced growth across strategic wholesale\nexpansion and direct-to-consumer channels, increasing brand awareness and\ndistribution in Helly Hansen’s largest growth opportunity.\n\n * Win in Premium Outdoor: Compete year-round across the premium outdoor market,\nbuilding on Helly Hansen's leadership positions in Wintersports and Sailing\nwhile expanding into adjacent technical outdoor activities where the brand\nalready has credibility.\n\n * Power Workwear: Scale a proven, profitable European workwear business into\nNorth America, leveraging Helly Hansen’s professional-grade product\nauthority and Kontoor’s regional operating capabilities.\n\n\"Helly Hansen is moving from a specialist European brand to a leading global\npremium, technical brand,\" said Børre Hegbom, Global Head of Helly Hansen.\n\"We have the brand authority and consumer trust to win. Now it's about driving\nscale. We're deepening our presence in the U.S., strengthening our position in\nthe Alps, and growing across outdoor and workwear, where our opportunity is\ngreatest.\"\n\n2030 Helly Hansen Financial Targets:\n\n\n * Revenue of greater than $1.1 billion, representing a compound annual growth\nrate of approximately 10% from $675 million pro-forma revenue in fiscal 2025\n\n * Gross margin in the mid- to high-50 percent range\n\n * Operating margin in the mid-teens percent range\n\n * Cumulative cash generation of more than $500 million through 2030\n\n“We believe Helly Hansen represents one of the most compelling opportunities\nin consumer retail today,” said Joe Alkire, President and Chief Financial\nOfficer of Kontoor Brands. “Helly Hansen is expanding its consumer and\ncategory reach and is positioned for accelerated growth over the next decade.\nThat growth, paired with margin expansion and durable cash generation,\nstrengthens Kontoor's earnings profile and supports balanced TSR delivery and\ncapital allocation optionality.”\n\nAdditional details on Helly Hansen's growth strategy and 2030 financial\ntargets will be shared at today's event.\n\nWebcast Information\n\nThe Helly Hansen Investor Day will begin at 8:00 AM ET (2:00 PM CEST) on\nSeptember 2, 2026. A live webcast will be available on the Investor Relations\nsection of the Kontoor Brands’ website at www.kontoorbrands.com/investors\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kontoorbrands.com%2Finvestors&esheet=54597498&newsitemid=20260901581271&lan=en-US&anchor=www.kontoorbrands.com%2Finvestors&index=1&md5=0a3ec681a002d6f82ac1e215e009b211)\n. A replay and presentation materials will be available at the same location\nfollowing the conclusion of the event.\n\nNon-GAAP Financial Measures\n\nThis release refers to non-GAAP financial measures. Helly Hansen combined net\nrevenues for fiscal 2025, which is used in this release as the base period for\nthe Helly Hansen revenue compound annual growth rate, is a non-GAAP financial\nmeasure. Reconciliation of this non-GAAP measure to the most comparable GAAP\nmeasure is presented in the supplemental financial information included with\nthis release that identifies and quantifies all reconciling adjustments and\nprovides management’s view of why this non-GAAP information is useful to\ninvestors. While management believes that this non-GAAP measure is useful in\nevaluating the business, this information should be viewed in addition to, and\nnot as an alternate for, reported results under GAAP. The non-GAAP measures\nused by the Company in this release may be different from similarly titled\nmeasures used by other companies.\n\nFor forward-looking non-GAAP measures included in this release, the Company\ndoes not provide a reconciliation to the most comparable GAAP financial\nmeasures because the information needed to reconcile these measures is\nunavailable due to the inherent difficulty of forecasting the timing and/or\namount of various items that have not yet occurred and have been excluded from\nadjusted measures. Additionally, estimating such GAAP measures and providing a\nmeaningful reconciliation consistent with the Company’s accounting policies\nfor future periods requires a level of precision that is unavailable for these\nfuture periods and cannot be accomplished without unreasonable effort.\n\nAbout Kontoor Brands\n\nKontoor Brands, Inc. (NYSE: KTB) is a portfolio of three of the world’s most\niconic lifestyle, outdoor and workwear brands: Wrangler(®), Lee(®) and Helly\nHansen(®). Kontoor Brands is a purpose-led organization focused on leveraging\nits global platform, strategic sourcing model and best-in-class supply chain\nto drive brand growth and deliver long-term value for its stakeholders. For\nmore information about Kontoor Brands, please visit www.KontoorBrands.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kontoorbrands.com%2F&esheet=54597498&newsitemid=20260901581271&lan=en-US&anchor=www.KontoorBrands.com&index=2&md5=cb4531610e4cf16f514bd09be263aef4)\n.\n\nForward-Looking Statements\n\nThe 2030 financial targets for Helly Hansen included in this release and in\nthe accompanying Helly Hansen Investor Day presentation materials are\nlong-term targets and aspirational goals and relate solely to the Helly Hansen\nreportable segment and not to the Company on a consolidated basis. These\ntargets are based on numerous estimates and assumptions regarding, among other\nthings, macroeconomic and consumer conditions, market growth rates, consumer\ndemand, foreign currency exchange rates, tariffs and trade policy, channel,\ncategory and geographic expansion, pricing, product costs and other cost\ninputs, sourcing and supply chain performance, competitive dynamics and the\nCompany’s ability to execute its strategy, many of which are outside the\nCompany’s control and any of which may prove to be inaccurate. Because these\ntargets relate to a multi-year period ending in 2030, the degree of\nuncertainty increases with the length of the period covered. The Company is\nnot updating, reaffirming or revising any previously issued guidance. The\nCompany undertakes no obligation to update, reaffirm or withdraw these\ntargets.\n\nCertain statements included in this release and the accompanying Helly Hansen\nInvestor Day presentation materials, and certain oral statements made at the\nHelly Hansen Investor Day, are “forward-looking statements” within the\nmeaning of the federal securities laws. Forward-looking statements are made\nbased on our expectations and beliefs concerning future events impacting the\nCompany and therefore involve several risks and uncertainties. You can\nidentify these statements by the fact that they use words such as “will,”\n“anticipate,” “estimate,” “expect,” “should,” “may” and\nother words and terms of similar meaning or use of future dates. We caution\nthat forward-looking statements are not guarantees and that actual results\ncould differ materially from those expressed or implied in the forward-looking\nstatements. We do not intend to update any of these forward-looking statements\nor publicly announce the results of any revisions to these forward-looking\nstatements, other than as required under the U.S. federal securities laws.\nPotential risks and uncertainties that could cause the actual results of\noperations or financial condition of the Company to differ materially from\nthose expressed or implied by forward-looking statements in this release\ninclude, but are not limited to: macroeconomic conditions, including uneven or\nweakening consumer demand, fluctuating foreign currency exchange rates,\ninflation and global supply chain issues, as well as the ongoing impact of\ntariffs and uncertainty regarding the outcome of trade negotiations,\nimport/export regulations and tariff policies, continue to adversely impact\nglobal economic conditions and have had, and may continue to have, a negative\nimpact on the Company’s business, results of operations, financial condition\nand cash flows (including future uncertain impacts); the level of consumer\ndemand for apparel; reliance on a small number of large customers; potential\ndifficulty in integrating Helly Hansen and/or in achieving the expected\ngrowth, cost savings and/or synergies from the acquisition; potential risks\nand uncertainties in completing the sale of the Lee business, if at all, and\npotential risks in segregating and disposing of the Lee business and the\nCompany’s ability to mitigate any stranded costs from the potential\ndisposition; supply chain and shipping disruptions, which could continue to\nresult in shipping delays, an increase in transportation costs and increased\nproduct costs or lost sales; intense industry competition; the ability to\naccurately forecast demand for products; the Company’s ability to gauge\nconsumer preferences and product trends, and to respond to constantly changing\nmarkets; the Company’s ability to maintain the images of its brands;\ndisruption and volatility in the global capital and credit markets and its\nimpact on the Company’s ability to obtain short-term or long-term financing\non favorable terms; the Company maintaining satisfactory credit ratings;\nrestrictions on the Company’s business relating to its debt obligations;\nincreasing pressure on margins; e-commerce operations through the Company’s\ndirect-to-consumer business; the financial difficulty experienced by the\nretail industry; possible goodwill and other asset impairment; the ability to\nimplement the Company’s business strategy; the stability of manufacturing\nfacilities and foreign suppliers; fluctuations in wage rates and the price,\navailability and quality of raw materials and contracted products, including\nas a result of tariffs and reciprocal tariffs; the reliance on a limited\nnumber of suppliers for raw material sourcing and the ability to obtain raw\nmaterials on a timely basis or in sufficient quantity or quality; disruption\nto distribution systems; seasonality; unseasonal or severe weather conditions;\npotential challenges with the Company’s implementation of Project Jeanius;\nthe Company’s and its vendors’ ability to maintain the strength and\nsecurity of information technology systems; the risk that facilities and\nsystems and those of third-party service providers may be vulnerable to and\nunable to anticipate or detect data security breaches and data or financial\nloss or maintain operational performance; ability to properly collect, use,\nmanage and secure consumer and employee data; legal, regulatory, political and\neconomic risks; the impact of climate change and related legislative and\nregulatory responses; stakeholder response to sustainability issues, including\nthose related to climate change; compliance with anti-bribery, anti-corruption\nand anti-money laundering laws by the Company and third-party suppliers and\nmanufacturers; changes in tax laws and liabilities; the costs of compliance\nwith or the violation of national, state and local laws and regulations for\nenvironmental, consumer protection, employment, privacy, safety and other\nmatters; continuity of members of management; labor relations; the ability to\nprotect trademarks and other intellectual property rights; the ability of the\nCompany’s licensees to generate expected sales and maintain the value of the\nCompany’s brands; volatility in the price and trading volume of the\nCompany’s common stock; anti-takeover provisions in the Company’s\norganizational documents; market conditions, timing and ability to institute\nan appropriate Accelerated Share Repurchase program; and general fluctuations\nin the amount and frequency of our share repurchases. Many of the foregoing\nrisks and uncertainties will be exacerbated by any worsening of the global\nbusiness and economic environment.\n\nMore information on potential factors that could affect the Company’s\nfinancial results are described in detail in the Company’s most recent\nAnnual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q and in\nother reports and statements that the Company files with the SEC.\n\nKONTOOR BRANDS, INC.\n\nSupplemental Financial Information\n\nHelly Hansen Fiscal 2025 (FY25) Pro-Forma Results\n\n(Unaudited)\n\nThe Company acquired Helly Hansen on May 31, 2025 and, as a result, its\nreported results for fiscal 2025 include only the seven-month period from the\nacquisition date through January 3, 2026. Helly Hansen combined net revenues\nfor fiscal 2025 present net revenues of the Helly Hansen business for the full\ntwelve-month fiscal 2025 period, including the five-month period prior to the\nCompany’s ownership. Management believes this measure is useful to investors\nbecause it provides a full-year revenue base for the Helly Hansen segment,\nwhich management uses in evaluating the segment's scale and growth and which\nis used as the base period for the compound annual growth rate implied by the\nCompany’s 2030 Helly Hansen revenue target. While management believes this\nnon-GAAP measure is useful in evaluating the business, it should be considered\nsupplemental in nature and should be viewed in addition to, and not as an\nalternate for, reported results under GAAP. This measure may be different from\nsimilarly titled measures used by other companies.\n                                                                                              \n (Dollars in thousands)                                                         FY25          \n                                                                                              \n Helly Hansen net revenues for the seven months ended January 3, 2026 - as      $    459,716  \n reported under GAAP                                                                          \n Helly Hansen net revenues for the five months ended May 31, 2025                    215,375  \n Helly Hansen FY 25 pro-forma net revenues for the twelve months ended January  $    675,091  \n 3, 2026                                                                                      \n                                                                                              \n                                                                                              \n\n\nNon-GAAP Financial Information: The financial information above presents the\nFY25 pro-forma net revenues for the Helly Hansen business segment. The net\nrevenues as reported under GAAP represent the Helly Hansen business segment\ninformation, as previously reported in the Company's 2025 Annual Report on\nForm 10-K, for the seven-month period from the Helly Hansen acquisition\nclosing date of May 31, 2025 through January 3, 2026. The net revenues for the\nfive-month period ended May 31, 2025, representing the FY25 period prior to\nownership by the Company, are derived from the pro-forma financial information\nas previously included in the Company's Current Report on Form 8-K/A, filed on\nAugust 14, 2025, with the U.S. Securities and Exchange Commission. Amounts\nherein may not recalculate due to the use of unrounded numbers.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260901581271/en/\n(https://www.businesswire.com/news/home/20260901581271/en/)\n\nInvestors: \n\nErinn Murphy, (336) 332-3022\n\nVice President, Global Head of Finance & Operations for Helly Hansen;\nCorporate Investor Relations\n\nErinn.Murphy@kontoorbrands.com (mailto:Erinn.Murphy@kontoorbrands.com)\n\nor\n\nMedia: \n\nJulia Burge, (336) 332-5122\n\nSenior Director, Corporate Communications\n\nJulia.Burge@kontoorbrands.com (mailto:Julia.Burge@kontoorbrands.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-02T06:30:00.209364458Z","server_sent_at_ms":1788330600209},"received_at":"2026-09-02T06:30:00.364Z","source_url":"https://www.businesswire.com/news/home/20260901581271/en/"},"analysis":{"id":"122289","press_release_id":"133398","analysis_json":{"industry":{"label":"Textiles, Apparel & Luxury Goods","sector":"Consumer Discretionary"},"redFlags":["Targets are aspirational long-term goals extending to 2030 with inherent uncertainty","Guidance applies only to the Helly Hansen segment, not the consolidated company"],"eventType":"guidance_update","narrative":"Kontoor Brands outlined a long-term growth strategy for its Helly Hansen segment, targeting 2030 revenue of more than $1.1 billion, which implies a roughly 10% compound annual growth rate from a $675 million pro-forma base in fiscal 2025.\n\nThe plan targets gross margins in the mid- to high-50% range and operating margins in the mid-teens, alongside cumulative cash generation of over $500 million through 2030.\n\nStrategy pillars include expanding U.S. distribution, solidifying leadership in premium outdoor and wintersports, and scaling the European workwear business into North America.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Helly Hansen sets bullish 2030 targets, but long-term horizon limits immediate market impact."},"keyFigures":{"guidance":"2030 Financial Targets: Revenue >$1.1B (~10% CAGR from $675M FY25 pro-forma), Gross margin mid- to high-50s%, Operating margin mid-teens%, Cumulative cash generation >$500M","customDimensions":{"hh_cagr":"10%","hh_base_revenue":"$675 million","hh_target_revenue":"$1.1 billion","hh_cumulative_cash":"$500 million","hh_target_gross_margin":"mid- to high-50 percent","hh_target_operating_margin":"mid-teens percent"}},"quotedText":"With 150 years of technical heritage and an authentic right to win globally, Helly Hansen is a brand with tremendous long-term growth potential","namedEntities":{"people":[{"name":"Scott Baxter","role":"Chief Executive Officer and Chairman of the Board of Kontoor Brands"},{"name":"Børre Hegbom","role":"Global Head of Helly Hansen"},{"name":"Joe Alkire","role":"President and Chief Financial Officer of Kontoor Brands"},{"name":"Erinn Murphy","role":"Vice President, Global Head of Finance & Operations for Helly Hansen; Corporate Investor Relations"},{"name":"Julia Burge","role":"Senior Director, Corporate Communications"}],"products":["Helly Hansen"],"companies":[{"name":"Kontoor Brands, Inc.","ticker":"KTB"},{"name":"Helly Hansen"},{"name":"Wrangler"},{"name":"Lee"}],"dollarAmounts":[{"amount":"$1.1 billion","context":"2030 revenue target for Helly Hansen"},{"amount":"$675 million","context":"fiscal 2025 pro-forma revenue for Helly Hansen"},{"amount":"$500 million","context":"cumulative cash generation target through 2030"},{"amount":"$459,716,000","context":"Helly Hansen net revenues for seven months ended Jan 3, 2026"},{"amount":"$215,375,000","context":"Helly Hansen net revenues for five months ended May 31, 2025"},{"amount":"$675,091,000","context":"Helly Hansen FY25 pro-forma net revenues for twelve months ended Jan 3, 2026"}]},"materialImpact":{"score":3,"reasoning":"The company announced long-term 2030 financial targets for its Helly Hansen segment, aiming for >$1.1B in revenue (implying ~10% CAGR), mid-teens operating margin, and >$500M cumulative cash. While bullish, these are aspirational multi-year goals, not immediate earnings or binary events."},"tickerRelevance":{"others":[],"primary":"KTB"},"globalImportance":25,"audienceRelevance":30,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","timeHorizon":"multi-year","eventGravity":"long-term-target-setting","sectorWeight":"consumer-discretionary"}},"event_type":"guidance_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":3,"narrative":"Kontoor Brands outlined a long-term growth strategy for its Helly Hansen segment, targeting 2030 revenue of more than $1.1 billion, which implies a roughly 10% compound annual growth rate from a $675 million pro-forma base in fiscal 2025.\n\nThe plan targets gross margins in the mid- to high-50% range and operating margins in the mid-teens, alongside cumulative cash generation of over $500 million through 2030.\n\nStrategy pillars include expanding U.S. distribution, solidifying leadership in premium outdoor and wintersports, and scaling the European workwear business into North America.","key_figures":{"guidance":"2030 Financial Targets: Revenue >$1.1B (~10% CAGR from $675M FY25 pro-forma), Gross margin mid- to high-50s%, Operating margin mid-teens%, Cumulative cash generation >$500M","customDimensions":{"hh_cagr":"10%","hh_base_revenue":"$675 million","hh_target_revenue":"$1.1 billion","hh_cumulative_cash":"$500 million","hh_target_gross_margin":"mid- to high-50 percent","hh_target_operating_margin":"mid-teens percent"}},"named_entities":{"people":[{"name":"Scott Baxter","role":"Chief Executive Officer and Chairman of the Board of Kontoor Brands"},{"name":"Børre Hegbom","role":"Global Head of Helly Hansen"},{"name":"Joe Alkire","role":"President and Chief Financial Officer of Kontoor Brands"},{"name":"Erinn Murphy","role":"Vice President, Global Head of Finance & Operations for Helly Hansen; Corporate Investor Relations"},{"name":"Julia Burge","role":"Senior Director, Corporate Communications"}],"products":["Helly Hansen"],"companies":[{"name":"Kontoor Brands, Inc.","ticker":"KTB"},{"name":"Helly Hansen"},{"name":"Wrangler"},{"name":"Lee"}],"dollarAmounts":[{"amount":"$1.1 billion","context":"2030 revenue target for Helly Hansen"},{"amount":"$675 million","context":"fiscal 2025 pro-forma revenue for Helly Hansen"},{"amount":"$500 million","context":"cumulative cash generation target through 2030"},{"amount":"$459,716,000","context":"Helly Hansen net revenues for seven months ended Jan 3, 2026"},{"amount":"$215,375,000","context":"Helly Hansen net revenues for five months ended May 31, 2025"},{"amount":"$675,091,000","context":"Helly Hansen FY25 pro-forma net revenues for twelve months ended Jan 3, 2026"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-02T06:30:45.162Z","global_importance":25,"audience_relevance":30,"importance_components":{"tickerTier":"mid-cap","timeHorizon":"multi-year","eventGravity":"long-term-target-setting","sectorWeight":"consumer-discretionary"}},"durationMs":44787,"modelName":"glm-4.7"}}