{"success":true,"data":{"pressRelease":{"id":"135060","rtpr_id":"nGNX72CMCn","ticker":"MCHP","exchange":"NASDAQ","all_tickers":["MCHP"],"title":"Microchip and Marelli Pioneer Open-Standard Display Connectivity Solution for Software-Defined Vehicles","author":"Globe Newswire","published_at":"2026-09-03T12:00:02.620Z","article_body":"CHANDLER, Ariz. and SAITAMA, Japan, Sept. 03, 2026 (GLOBE NEWSWIRE) --\nMicrochip Technology (Nasdaq: MCHP), a broadline supplier of semiconductors\ncommitted to making innovative design easier through total system solutions,\nand Marelli, a global automotive supplier, today announces a new solution that\nenables graphics and video content generated by a vehicle's central computer\nto be streamed directly to automotive displays using ASA Motion Link (ASA-ML),\nan open standard for automotive video connectivity. The demonstrator of this\nsolution helps vehicle makers simplify display architectures, optimize system\ncosts and increase sourcing flexibility while supporting the transition toward\nsoftware-defined vehicles (SDVs).\n\nASA Motion Link is an open standard for automotive video connectivity and\nSerDes (serializer-deserializer) communication, defined by the Automotive\nSerDes Alliance (ASA), a global consortium of vehicle makers, Tier 1 suppliers\nand semiconductor companies. By enabling secure, high-speed video and graphics\ntransmission across products from multiple technology providers, the standard\nsupports greater compatibility across the automotive ecosystem and provides a\nscalable alternative to proprietary video transmission technologies. As a\nfounding member of ASA, Microchip is advancing the automotive industry's\ntransition from proprietary connectivity technologies to open, interoperable\nstandards, and has demonstrated broad interoperability with its camera\nsolutions and is now extending those solutions to enable display connectivity.\n\nAs vehicle architectures evolve toward centralized computing and\nsoftware-defined vehicles (SDVs), vehicle makers are looking for connectivity\nsolutions that can support growing performance demands while reducing\ncomplexity, controlling costs and enabling scalable vehicle electronics\narchitectures. In the joint demonstrator solution, graphics and video content\ngenerated by the vehicle's central computer is processed and transmitted\nthrough Microchip's VS7000 ASA-ML chipset over a high-speed standardized link.\n\nMarelli pioneers the display-side integration of the technology by enabling\nthe configuration and optimization of the ASA ML deserializer to decode\nstandardized video streams directly at the display. This ensures accurate\nreception, synchronization and delivery of centrally generated content,\nincluding camera feeds, navigation maps, infotainment graphics and vehicle\ncontrol interfaces, while enabling simplified display-side electronic\narchitectures.\n\n\"The transition to software-defined vehicles is driving demand for more open,\nflexible and scalable electronic architectures,\" said Kelei Shen, president of\nMarelli's electronics business. \"As an integrator within the automotive\necosystem, Marelli brings together best-in-class technologies from multiple\npartners to deliver complete solutions for vehicle makers. This collaboration\nhighlights how open standards can accelerate innovation while providing\ninteroperability needed for the next generation of vehicle architectures.”\n\n“Open standards play a critical role in accelerating innovation by reducing\ndependency on proprietary technologies,” said Kevin So, vice president of\nMicrochip’s communications business unit. “Our collaboration with Marelli\ndemonstrates how ASA Motion Link provides automotive manufacturers with a\nsecure, interoperable and scalable connectivity solution that simplifies\nintegration across the ecosystem.”\n\nTechnology Highlights\n* Open interoperability enabling seamless connectivity between cockpit systems\nand displays from multiple technology providers.\n* Greater supplier flexibility thanks to open protocol specifications\nsupported across the automotive ecosystem.\n* Integrated security with link-layer authentication and encryption embedded\nin the communication channel.\n* Robust data transmission with lossless communication and high immunity to\nelectromagnetic noise.\n* Scalable performance supporting data rates up to 16 Gbps to address a range\nof display requirements.\n* Optimized efficiency enabled by embedded Time Division Duplex (TDD)\nfunctionality and simplified Forward Error Correction (FEC), contributing to\nlower power consumption.\n* Path to increasingly Ethernet-centric vehicle architectures.\nThe collaboration demonstrates how open-standard connectivity supports\nin-vehicle networking and electronics by enabling secure communication between\ncentralized computing systems and displays. It also reflects Marelli's broader\ncommitment to adopting open standards that help simplify development, optimize\nsystem costs, and promote a more open automotive ecosystem.\n\nFor more information about Microchip’s ASA-ML solutions, visit its website\n(https://www.microchip.com/en-us/products/high-speed-networking-and-video/asa-motion-link).\n\nResources\nHigh-res image available through Flickr or editorial contact (feel free to\npublish):\n* Application image:\nwww.flickr.com/photos/microchiptechnology/55442855200/sizes/l\nAbout Microchip Technology:\nMicrochip Technology Inc. is a broadline supplier of semiconductors committed\nto making innovative design easier through total system solutions that address\ncritical challenges at the intersection of emerging technologies and durable\nend markets. Its easy-to-use development tools and comprehensive product\nportfolio supports customers throughout the design process, from concept to\ncompletion. Headquartered in Chandler, Arizona, Microchip offers outstanding\ntechnical support and delivers solutions across the industrial, automotive,\nconsumer, aerospace and defense, communications and computing markets. For\nmore information, visit the Microchip website at www.microchip.com.\n\nAbout Marelli:\n\nMarelli is a global mobility technology supplier to the automotive industry.\nWith a strong and established track record in innovation and manufacturing\nexcellence, our mission is to transform the future of mobility through working\nwith customers and partners to create a safer, greener, and better-connected\nworld. With around 40,000 employees worldwide, the Marelli footprint includes\nover 150 sites globally. For more information, visit the Marelli website at\nwww.marelli.com.\n\nNote: The Microchip name and logo and the Microchip logo are registered\ntrademarks of Microchip Technology Incorporated in the U.S.A. and other\ncountries. All other trademarks mentioned herein are the property of their\nrespective companies.\n\nEditorial Contacts:\n\nMicrochip Technology\nKim Dutton\nkim.dutton@microchip.com\n\nMarelli\nMaurizio Scrignari\nmaurizio.scrignari@marelli.com \nM + 39 335 7577830\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/443d82a7-09a7-4ecd-a1b6-6884351a2b14)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX72CMCn","title":"Microchip and Marelli Pioneer Open-Standard Display Connectivity Solution for Software-Defined Vehicles","author":"Globe Newswire","ticker":"MCHP","created":"2026-09-03T12:00:02.620Z","tickers":["MCHP"],"exchange":"NASDAQ","article_body":"CHANDLER, Ariz. and SAITAMA, Japan, Sept. 03, 2026 (GLOBE NEWSWIRE) --\nMicrochip Technology (Nasdaq: MCHP), a broadline supplier of semiconductors\ncommitted to making innovative design easier through total system solutions,\nand Marelli, a global automotive supplier, today announces a new solution that\nenables graphics and video content generated by a vehicle's central computer\nto be streamed directly to automotive displays using ASA Motion Link (ASA-ML),\nan open standard for automotive video connectivity. The demonstrator of this\nsolution helps vehicle makers simplify display architectures, optimize system\ncosts and increase sourcing flexibility while supporting the transition toward\nsoftware-defined vehicles (SDVs).\n\nASA Motion Link is an open standard for automotive video connectivity and\nSerDes (serializer-deserializer) communication, defined by the Automotive\nSerDes Alliance (ASA), a global consortium of vehicle makers, Tier 1 suppliers\nand semiconductor companies. By enabling secure, high-speed video and graphics\ntransmission across products from multiple technology providers, the standard\nsupports greater compatibility across the automotive ecosystem and provides a\nscalable alternative to proprietary video transmission technologies. As a\nfounding member of ASA, Microchip is advancing the automotive industry's\ntransition from proprietary connectivity technologies to open, interoperable\nstandards, and has demonstrated broad interoperability with its camera\nsolutions and is now extending those solutions to enable display connectivity.\n\nAs vehicle architectures evolve toward centralized computing and\nsoftware-defined vehicles (SDVs), vehicle makers are looking for connectivity\nsolutions that can support growing performance demands while reducing\ncomplexity, controlling costs and enabling scalable vehicle electronics\narchitectures. In the joint demonstrator solution, graphics and video content\ngenerated by the vehicle's central computer is processed and transmitted\nthrough Microchip's VS7000 ASA-ML chipset over a high-speed standardized link.\n\nMarelli pioneers the display-side integration of the technology by enabling\nthe configuration and optimization of the ASA ML deserializer to decode\nstandardized video streams directly at the display. This ensures accurate\nreception, synchronization and delivery of centrally generated content,\nincluding camera feeds, navigation maps, infotainment graphics and vehicle\ncontrol interfaces, while enabling simplified display-side electronic\narchitectures.\n\n\"The transition to software-defined vehicles is driving demand for more open,\nflexible and scalable electronic architectures,\" said Kelei Shen, president of\nMarelli's electronics business. \"As an integrator within the automotive\necosystem, Marelli brings together best-in-class technologies from multiple\npartners to deliver complete solutions for vehicle makers. This collaboration\nhighlights how open standards can accelerate innovation while providing\ninteroperability needed for the next generation of vehicle architectures.”\n\n“Open standards play a critical role in accelerating innovation by reducing\ndependency on proprietary technologies,” said Kevin So, vice president of\nMicrochip’s communications business unit. “Our collaboration with Marelli\ndemonstrates how ASA Motion Link provides automotive manufacturers with a\nsecure, interoperable and scalable connectivity solution that simplifies\nintegration across the ecosystem.”\n\nTechnology Highlights\n* Open interoperability enabling seamless connectivity between cockpit systems\nand displays from multiple technology providers.\n* Greater supplier flexibility thanks to open protocol specifications\nsupported across the automotive ecosystem.\n* Integrated security with link-layer authentication and encryption embedded\nin the communication channel.\n* Robust data transmission with lossless communication and high immunity to\nelectromagnetic noise.\n* Scalable performance supporting data rates up to 16 Gbps to address a range\nof display requirements.\n* Optimized efficiency enabled by embedded Time Division Duplex (TDD)\nfunctionality and simplified Forward Error Correction (FEC), contributing to\nlower power consumption.\n* Path to increasingly Ethernet-centric vehicle architectures.\nThe collaboration demonstrates how open-standard connectivity supports\nin-vehicle networking and electronics by enabling secure communication between\ncentralized computing systems and displays. It also reflects Marelli's broader\ncommitment to adopting open standards that help simplify development, optimize\nsystem costs, and promote a more open automotive ecosystem.\n\nFor more information about Microchip’s ASA-ML solutions, visit its website\n(https://www.microchip.com/en-us/products/high-speed-networking-and-video/asa-motion-link).\n\nResources\nHigh-res image available through Flickr or editorial contact (feel free to\npublish):\n* Application image:\nwww.flickr.com/photos/microchiptechnology/55442855200/sizes/l\nAbout Microchip Technology:\nMicrochip Technology Inc. is a broadline supplier of semiconductors committed\nto making innovative design easier through total system solutions that address\ncritical challenges at the intersection of emerging technologies and durable\nend markets. Its easy-to-use development tools and comprehensive product\nportfolio supports customers throughout the design process, from concept to\ncompletion. Headquartered in Chandler, Arizona, Microchip offers outstanding\ntechnical support and delivers solutions across the industrial, automotive,\nconsumer, aerospace and defense, communications and computing markets. For\nmore information, visit the Microchip website at www.microchip.com.\n\nAbout Marelli:\n\nMarelli is a global mobility technology supplier to the automotive industry.\nWith a strong and established track record in innovation and manufacturing\nexcellence, our mission is to transform the future of mobility through working\nwith customers and partners to create a safer, greener, and better-connected\nworld. With around 40,000 employees worldwide, the Marelli footprint includes\nover 150 sites globally. For more information, visit the Marelli website at\nwww.marelli.com.\n\nNote: The Microchip name and logo and the Microchip logo are registered\ntrademarks of Microchip Technology Incorporated in the U.S.A. and other\ncountries. All other trademarks mentioned herein are the property of their\nrespective companies.\n\nEditorial Contacts:\n\nMicrochip Technology\nKim Dutton\nkim.dutton@microchip.com\n\nMarelli\nMaurizio Scrignari\nmaurizio.scrignari@marelli.com \nM + 39 335 7577830\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/443d82a7-09a7-4ecd-a1b6-6884351a2b14)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-03T12:00:02.691935939Z","server_sent_at_ms":1788436802691},"received_at":"2026-09-03T12:00:02.777Z","source_url":"https://www.globenewswire.com/news-release/2026/09/03/3355858/0/en/microchip-and-marelli-pioneer-open-standard-display-connectivity-solution-for-software-defined-vehicles.html"},"analysis":{"id":"123947","press_release_id":"135060","analysis_json":{"industry":{"label":"Semiconductors & Semiconductor Equipment","sector":"Information Technology"},"redFlags":["Technology demonstrator only — no commercial deployment, customer commitments, or revenue attached"],"eventType":"partnership","narrative":"Microchip Technology and Marelli announced a joint demonstrator that streams graphics and video from a vehicle's central computer directly to automotive displays over ASA Motion Link (ASA-ML), an open standard for automotive video connectivity.\n\nThe demonstrator runs on Microchip's VS7000 ASA-ML chipset, with Marelli handling display-side deserializer integration; the standardized link supports data rates up to 16 Gbps with embedded link-layer authentication and encryption.\n\nAs a founding member of the Automotive SerDes Alliance, Microchip is positioning ASA-ML as an open, interoperable alternative to proprietary SerDes technologies as vehicle architectures shift to software-defined vehicles. No financial terms, customer commitments, or production timelines were disclosed.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"MCHP leans on open-standard ASA-ML and its VS7000 chipset to grab a seat in the software-defined vehicle connectivity stack."},"keyFigures":{"customDimensions":{"standard":"ASA Motion Link (ASA-ML)","mchp_role":"founding member of Automotive SerDes Alliance; VS7000 ASA-ML chipset supplies the link","marelli_role":"display-side deserializer integration","max_data_rate_gbps":16}},"quotedText":"Open standards play a critical role in accelerating innovation by reducing\ndependency on proprietary technologies","namedEntities":{"people":[{"name":"Kelei Shen","role":"President of Marelli's electronics business"},{"name":"Kevin So","role":"Vice President of Microchip's communications business unit"}],"products":["ASA Motion Link (ASA-ML)","VS7000 ASA-ML chipset"],"companies":[{"name":"Microchip Technology","ticker":"MCHP","relationship":"filer; co-developer of ASA-ML demonstrator"},{"name":"Marelli","relationship":"partner; global automotive supplier handling display-side integration"},{"name":"Automotive SerDes Alliance (ASA)","relationship":"standards consortium defining the ASA Motion Link open standard"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"This is a joint technology demonstrator, not a commercial win: no financial terms, customer commitments, or production timelines are disclosed. 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