{"success":true,"data":{"pressRelease":{"id":"135708","rtpr_id":"nPn9DpWm4a","ticker":"WIX","exchange":"NASDAQ","all_tickers":["WIX"],"title":"Wix.com Ltd. (WIX) Investors: Securities Fraud Class Action Filed, Contact Hagens Berman Before September 22, 2026 Lead Plaintiff Deadline","author":"PR Newswire","published_at":"2026-09-03T20:58:00.023Z","article_body":"Wix.com Ltd. (WIX) Investors: Securities Fraud Class Action Filed, Contact Hagens Berman Before September 22, 2026 Lead Plaintiff Deadline\n\nPR Newswire\n\nSAN FRANCISCO, Sept. 3, 2026\n\nSAN FRANCISCO, Sept. 3, 2026 /PRNewswire/ -- Wix.com Ltd. (NASDAQ: WIX) faces\na securities class action in the wake of mid-May's massive 27% drop in the\nprice of the company's shares after Wix announced its Q1 2026 financial\nresults. Among the disappointments, operating expenses unexpectedly spiked 46%\nyear-over-year leading to questions about the company's ability to defend its\ncore business.\n\nThe case is Yappi v. Wix.com Ltd., et al., No. 26-cv-08852 (N.D. Ill.).\n\nThe lawsuit seeks to represent investors who purchased or otherwise acquired\nWix securities between February 19, 2025 and May 12, 2026.\n\nNational shareholders rights firm Hagens Berman continues its investigation\ninto claims that Wix violated the federal securities laws and urges Wix\ninvestors who suffered significant losses to contact the firm now to discuss\ntheir rights.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=480536641&u=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fwixcom-ltd-wix-securities-class-action&a=contact+the+firm+now+to+discuss+their+rights.)\n \n\nClass Period: Feb. 19, 2025 – May 12, 2026\nLead Plaintiff Deadline: Sept. 22, 2026\nVisit: www.hbsslaw.com/wix\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=3294875525&u=https%3A%2F%2Fwww.hbsslaw.com%2Fwix&a=www.hbsslaw.com%2Fwix)\n\nContact the Firm Now: WIX@hbsslaw.com (mailto:WIX@hbsslaw.com)\n844-916-0895\nWix.com Ltd. (WIX) Securities Class Action:\n\nGlobal web development platform company Wix faces increasing competitive\nchallenges posed by vibe coding, a software development trend where a person\nbuilds apps or websites by giving plain-language instructions to an AI rather\nthan writing code line-by-line.\n\nTo confront this challenge, Wix positioned AI initiatives, Base44 and Harmony,\nas its two-pillar response to the vibe coding trend threatening the company's\ncore business.\n\nThe company has provided numerous assurances to investors, including that\n\"[w]e expect innovation-driven growth to be accompanied by high impact but\ndisciplined investments to fully unlock the market opportunity ahead for both\nWix and Base44.\" In addition, Wix has emphasized \"[e]arly Wix Harmony\nperformance is better than expected, with improved conversion and\nmonetization[,]\" and \"[t]ogether, Wix Harmony and Base44 open up the world of\nwhat's possible on Wix[.]\"\n\nThe complaint alleges that Wix made false and misleading statements while\nfailing to disclose that, with respect to its AI product offerings, Wix\noverstated their competitiveness and performance, understated the costs\nassociated with developing and promoting them and, accordingly, overstated\ntheir commercial and financial benefits.\n\nInvestors began to learn the truth on May 21, 2025, when Wix provided 2025\nrevenue guidance falling short of analyst expectation and fueling concerns\nabout the company's competitiveness. Then, on November 19, 2025, Wix reported\nits Q3 2025 results indicating rising post-Base44-acquisition costs (AI\ncompute and marketing) were having a material negative impact on its financial\nresults. Each of these triggered sharp selloffs in the price of the stock and\ntriggered analyst downgrades on concerns over core business growth\ndeceleration, increasing costs, and competitive positioning.\n\nFinally, on May 13, 2026, Wix revealed aggressive and front-loaded AI compute\nexpenses for Harmony and Base44. More specifically, the rapid expansion of\nBase44 and Harmony rollout radically altered Wix's cost structure primarily\nthrough front-loading sales and marketing (\"S&M\") expenses. Collectively,\nthe initiatives drove non-GAAP S&M expenses to $190.7 million, a\nyear-over-year 88% increase that caused the company's non-GAAP operating\nmargin to collapse from 21% during the prior year period to just 5% while\nsending its quarterly operating expenses up 46% from the prior year period.\n\nDuring the earnings call that day, management acknowledged that professional\ndevelopment customers were using competing AI tools, the Harmony platform had\n\"holes\" and \"missing capabilities,\" and there had been delays in delivering\nproduct updates and innovation to professional developer customers resulting\nin Wix falling behind their workflows and needs.\n\nThe market swiftly reacted that day, scalping over $1.1 billion from Wix's\nmarket capitalization and prompting analysts' surprise over the magnitude of\nthe margin miss.\n\n\"We're investigating whether Wix may have intentionally understated the\nadverse effects of its AI initiatives on its operating results,\" said Reed\nKathrein\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=3594971586&u=https%3A%2F%2Fwww.hbsslaw.com%2Fattorneys%2Freed-kathrein&a=Reed+Kathrein)\n, the Hagens Berman partner leading the firm's investigation.\n\nIf you invested in Wix and have substantial losses, or have knowledge that may\nassist the firm's investigation, submit your losses now\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=2937775749&u=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fwixcom-ltd-wix-securities-class-action&a=submit+your+losses+now)\n »\n\nIf you'd like more information and answers to frequently asked questions about\nthe Wix case and the firm's investigation, read more »\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=3463856170&u=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fwixcom-ltd-wix-securities-class-action&a=read+more%C2%A0%C2%BB)\n\nWhistleblowers: Persons with non-public information regarding Wix should\nconsider their options to help in the investigation or take advantage of the\nSEC Whistleblower program. Under the new program, whistleblowers who provide\noriginal information may receive rewards totaling up to 30 percent of any\nsuccessful recovery made by the SEC. For more information, call Reed Kathrein\nat 844-916-0895 or email WIX@hbsslaw.com (mailto:WIX@hbsslaw.com) .\n\nAbout Hagens Berman\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=1301584806&u=https%3A%2F%2Fwww.hbsslaw.com%2F&a=About+Hagens+Berman)\n\nHagens Berman is a global plaintiffs' rights complex litigation firm focusing\non corporate accountability. The firm is home to a robust practice and\nrepresents investors as well as whistleblowers, workers, consumers and others\nin cases achieving real results for those harmed by corporate negligence and\nother wrongdoings. Hagens Berman's team has secured more than $2.9 billion in\nthis area of law. More about the firm and its successes can be found\nat hbsslaw.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=2821486239&u=https%3A%2F%2Fwww.hbsslaw.com%2F&a=hbsslaw.com)\n. Follow the firm for updates and news at @ClassActionLaw\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=2461120913&u=https%3A%2F%2Fwww.twitter.com%2FClassActionLaw&a=%40ClassActionLaw)\n.\n\nAttorney Advertising. Prior results do not guarantee a similar outcome in any\nfuture case.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/wixcom-ltd-wix-investors-securities-fraud-class-action-filed-contact-hagens-berman-before-september-22-2026-lead-plaintiff-deadline-302869503.html\n(https://www.prnewswire.com/news-releases/wixcom-ltd-wix-investors-securities-fraud-class-action-filed-contact-hagens-berman-before-september-22-2026-lead-plaintiff-deadline-302869503.html)\n\nSOURCE Hagens Berman Sobol Shapiro LLP\n\n\n\nHagens Berman, Reed Kathrein, 715 Hearst Avenue, Suite 300, Berkeley, CA 94710, 844-916-0895, WIX@hbsslaw.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1117217/Hagens-Berman-Sobol-Shapiro-LLP-Logo.jpg?id=OA2929272\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn9DpWm4a","title":"Wix.com Ltd. (WIX) Investors: Securities Fraud Class Action Filed, Contact Hagens Berman Before September 22, 2026 Lead Plaintiff Deadline","author":"PR Newswire","ticker":"WIX","created":"2026-09-03T20:58:00.023Z","tickers":["WIX"],"exchange":"NASDAQ","article_body":"Wix.com Ltd. (WIX) Investors: Securities Fraud Class Action Filed, Contact Hagens Berman Before September 22, 2026 Lead Plaintiff Deadline\n\nPR Newswire\n\nSAN FRANCISCO, Sept. 3, 2026\n\nSAN FRANCISCO, Sept. 3, 2026 /PRNewswire/ -- Wix.com Ltd. (NASDAQ: WIX) faces\na securities class action in the wake of mid-May's massive 27% drop in the\nprice of the company's shares after Wix announced its Q1 2026 financial\nresults. Among the disappointments, operating expenses unexpectedly spiked 46%\nyear-over-year leading to questions about the company's ability to defend its\ncore business.\n\nThe case is Yappi v. Wix.com Ltd., et al., No. 26-cv-08852 (N.D. Ill.).\n\nThe lawsuit seeks to represent investors who purchased or otherwise acquired\nWix securities between February 19, 2025 and May 12, 2026.\n\nNational shareholders rights firm Hagens Berman continues its investigation\ninto claims that Wix violated the federal securities laws and urges Wix\ninvestors who suffered significant losses to contact the firm now to discuss\ntheir rights.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=480536641&u=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fwixcom-ltd-wix-securities-class-action&a=contact+the+firm+now+to+discuss+their+rights.)\n \n\nClass Period: Feb. 19, 2025 – May 12, 2026\nLead Plaintiff Deadline: Sept. 22, 2026\nVisit: www.hbsslaw.com/wix\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=3294875525&u=https%3A%2F%2Fwww.hbsslaw.com%2Fwix&a=www.hbsslaw.com%2Fwix)\n\nContact the Firm Now: WIX@hbsslaw.com (mailto:WIX@hbsslaw.com)\n844-916-0895\nWix.com Ltd. (WIX) Securities Class Action:\n\nGlobal web development platform company Wix faces increasing competitive\nchallenges posed by vibe coding, a software development trend where a person\nbuilds apps or websites by giving plain-language instructions to an AI rather\nthan writing code line-by-line.\n\nTo confront this challenge, Wix positioned AI initiatives, Base44 and Harmony,\nas its two-pillar response to the vibe coding trend threatening the company's\ncore business.\n\nThe company has provided numerous assurances to investors, including that\n\"[w]e expect innovation-driven growth to be accompanied by high impact but\ndisciplined investments to fully unlock the market opportunity ahead for both\nWix and Base44.\" In addition, Wix has emphasized \"[e]arly Wix Harmony\nperformance is better than expected, with improved conversion and\nmonetization[,]\" and \"[t]ogether, Wix Harmony and Base44 open up the world of\nwhat's possible on Wix[.]\"\n\nThe complaint alleges that Wix made false and misleading statements while\nfailing to disclose that, with respect to its AI product offerings, Wix\noverstated their competitiveness and performance, understated the costs\nassociated with developing and promoting them and, accordingly, overstated\ntheir commercial and financial benefits.\n\nInvestors began to learn the truth on May 21, 2025, when Wix provided 2025\nrevenue guidance falling short of analyst expectation and fueling concerns\nabout the company's competitiveness. Then, on November 19, 2025, Wix reported\nits Q3 2025 results indicating rising post-Base44-acquisition costs (AI\ncompute and marketing) were having a material negative impact on its financial\nresults. Each of these triggered sharp selloffs in the price of the stock and\ntriggered analyst downgrades on concerns over core business growth\ndeceleration, increasing costs, and competitive positioning.\n\nFinally, on May 13, 2026, Wix revealed aggressive and front-loaded AI compute\nexpenses for Harmony and Base44. More specifically, the rapid expansion of\nBase44 and Harmony rollout radically altered Wix's cost structure primarily\nthrough front-loading sales and marketing (\"S&M\") expenses. Collectively,\nthe initiatives drove non-GAAP S&M expenses to $190.7 million, a\nyear-over-year 88% increase that caused the company's non-GAAP operating\nmargin to collapse from 21% during the prior year period to just 5% while\nsending its quarterly operating expenses up 46% from the prior year period.\n\nDuring the earnings call that day, management acknowledged that professional\ndevelopment customers were using competing AI tools, the Harmony platform had\n\"holes\" and \"missing capabilities,\" and there had been delays in delivering\nproduct updates and innovation to professional developer customers resulting\nin Wix falling behind their workflows and needs.\n\nThe market swiftly reacted that day, scalping over $1.1 billion from Wix's\nmarket capitalization and prompting analysts' surprise over the magnitude of\nthe margin miss.\n\n\"We're investigating whether Wix may have intentionally understated the\nadverse effects of its AI initiatives on its operating results,\" said Reed\nKathrein\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=3594971586&u=https%3A%2F%2Fwww.hbsslaw.com%2Fattorneys%2Freed-kathrein&a=Reed+Kathrein)\n, the Hagens Berman partner leading the firm's investigation.\n\nIf you invested in Wix and have substantial losses, or have knowledge that may\nassist the firm's investigation, submit your losses now\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=2937775749&u=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fwixcom-ltd-wix-securities-class-action&a=submit+your+losses+now)\n »\n\nIf you'd like more information and answers to frequently asked questions about\nthe Wix case and the firm's investigation, read more »\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=3463856170&u=https%3A%2F%2Fwww.hbsslaw.com%2Fcases%2Fwixcom-ltd-wix-securities-class-action&a=read+more%C2%A0%C2%BB)\n\nWhistleblowers: Persons with non-public information regarding Wix should\nconsider their options to help in the investigation or take advantage of the\nSEC Whistleblower program. Under the new program, whistleblowers who provide\noriginal information may receive rewards totaling up to 30 percent of any\nsuccessful recovery made by the SEC. For more information, call Reed Kathrein\nat 844-916-0895 or email WIX@hbsslaw.com (mailto:WIX@hbsslaw.com) .\n\nAbout Hagens Berman\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=1301584806&u=https%3A%2F%2Fwww.hbsslaw.com%2F&a=About+Hagens+Berman)\n\nHagens Berman is a global plaintiffs' rights complex litigation firm focusing\non corporate accountability. The firm is home to a robust practice and\nrepresents investors as well as whistleblowers, workers, consumers and others\nin cases achieving real results for those harmed by corporate negligence and\nother wrongdoings. Hagens Berman's team has secured more than $2.9 billion in\nthis area of law. More about the firm and its successes can be found\nat hbsslaw.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=2821486239&u=https%3A%2F%2Fwww.hbsslaw.com%2F&a=hbsslaw.com)\n. Follow the firm for updates and news at @ClassActionLaw\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767092-1&h=2461120913&u=https%3A%2F%2Fwww.twitter.com%2FClassActionLaw&a=%40ClassActionLaw)\n.\n\nAttorney Advertising. Prior results do not guarantee a similar outcome in any\nfuture case.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/wixcom-ltd-wix-investors-securities-fraud-class-action-filed-contact-hagens-berman-before-september-22-2026-lead-plaintiff-deadline-302869503.html\n(https://www.prnewswire.com/news-releases/wixcom-ltd-wix-investors-securities-fraud-class-action-filed-contact-hagens-berman-before-september-22-2026-lead-plaintiff-deadline-302869503.html)\n\nSOURCE Hagens Berman Sobol Shapiro LLP\n\n\n\nHagens Berman, Reed Kathrein, 715 Hearst Avenue, Suite 300, Berkeley, CA 94710, 844-916-0895, WIX@hbsslaw.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1117217/Hagens-Berman-Sobol-Shapiro-LLP-Logo.jpg?id=OA2929272\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-03T20:58:00.068470643Z","server_sent_at_ms":1788469080068},"received_at":"2026-09-03T20:58:00.127Z","source_url":"https://www.prnewswire.com/news-releases/wixcom-ltd-wix-investors-securities-fraud-class-action-filed-contact-hagens-berman-before-september-22-2026-lead-plaintiff-deadline-302869503.html"},"analysis":{"id":"124588","press_release_id":"135708","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":["securities fraud class action filed against WIX alleging overstated AI product competitiveness and understated costs","recapped cost-structure deterioration: non-GAAP S&M up 88% YoY, operating margin collapse from 21% to 5%, opex up 46% YoY","management reportedly acknowledged Harmony had 'holes' and 'missing capabilities' and pro-developer product delays","disclosed competitive threat to Wix's core business from AI 'vibe coding' tools","prior selloffs and analyst downgrades tied to guidance misses and post-Base44-acquisition AI compute and marketing costs"],"eventType":"legal_litigation","narrative":"Hagens Berman announced a securities fraud class action against Wix.com Ltd. — Yappi v. Wix.com Ltd., No. 26-cv-08852 (N.D. Ill.) — on behalf of investors who purchased Wix securities between Feb. 19, 2025 and May 12, 2026, with a Sept. 22, 2026 lead plaintiff deadline.\n\nThe complaint alleges Wix overstated the competitiveness and financial benefits of its AI offerings Base44 and Harmony while understating their costs. It cites the mid-May 2026 27% share-price drop after Q1 results showed non-GAAP S&M expenses of $190.7 million, up 88% year-over-year, compressing operating margin from 21% to 5% and wiping out over $1.1 billion of market capitalization.\n\nNote this is a plaintiff-law-firm solicitation wired under Hagens Berman's own account, not an issuer disclosure; no class has been certified and no settlement is proposed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Plaintiff-firm class-action solicitation against WIX — suppress posting; escalate only if a class is certified or a settlement is reached."},"keyFigures":{"customDimensions":{"case_name":"Yappi v. Wix.com Ltd., et al., No. 26-cv-08852 (N.D. Ill.)","class_period":"Feb. 19, 2025 - May 12, 2026","market_cap_loss":"$1.1 billion","share_price_drop":"27%","opex_yoy_increase":"46%","non_gaap_sm_expenses":"$190.7 million","lead_plaintiff_deadline":"Sept. 22, 2026","sm_expense_yoy_increase":"88%","operating_margin_decline":"from 21% to 5%"}},"quotedText":"We're investigating whether Wix may have intentionally understated the adverse effects of its AI initiatives on its operating results","namedEntities":{"people":[{"name":"Reed Kathrein","role":"Hagens Berman partner leading the investigation"}],"products":["Base44","Harmony"],"companies":[{"name":"Wix.com Ltd.","ticker":"WIX","relationship":"named issuer / subject of the class action"},{"name":"Hagens Berman Sobol Shapiro LLP","relationship":"plaintiff law firm and release author"}],"dollarAmounts":[{"amount":"$190.7 million","context":"non-GAAP S&M expenses driven by Base44 and Harmony rollout, per the complaint"},{"amount":"$1.1 billion","context":"market capitalization lost in the selloff after Wix's May 13, 2026 disclosures"},{"amount":"$2.9 billion","context":"cumulative recoveries secured by Hagens Berman (firm boilerplate)"}]},"materialImpact":{"score":1,"reasoning":"Plaintiff law-firm shareholder solicitation issued by Hagens Berman under its own PR Newswire account. A class action has merely been filed (not certified) and no settlement is announced; the release recaps previously public events (the May 2026 selloff and cost-structure disclosures)."},"tickerRelevance":{"others":[],"primary":"WIX"},"globalImportance":25,"audienceRelevance":18,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid/large-cap recognized name","eventGravity":"law-firm-solicitation","issuerAuthored":false,"underlyingEventRecap":"recaps previously disclosed earnings-driven selloff and cost disclosures; no new issuer information"}},"event_type":"legal_litigation","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Hagens Berman announced a securities fraud class action against Wix.com Ltd. — Yappi v. Wix.com Ltd., No. 26-cv-08852 (N.D. Ill.) — on behalf of investors who purchased Wix securities between Feb. 19, 2025 and May 12, 2026, with a Sept. 22, 2026 lead plaintiff deadline.\n\nThe complaint alleges Wix overstated the competitiveness and financial benefits of its AI offerings Base44 and Harmony while understating their costs. It cites the mid-May 2026 27% share-price drop after Q1 results showed non-GAAP S&M expenses of $190.7 million, up 88% year-over-year, compressing operating margin from 21% to 5% and wiping out over $1.1 billion of market capitalization.\n\nNote this is a plaintiff-law-firm solicitation wired under Hagens Berman's own account, not an issuer disclosure; no class has been certified and no settlement is proposed.","key_figures":{"customDimensions":{"case_name":"Yappi v. Wix.com Ltd., et al., No. 26-cv-08852 (N.D. Ill.)","class_period":"Feb. 19, 2025 - May 12, 2026","market_cap_loss":"$1.1 billion","share_price_drop":"27%","opex_yoy_increase":"46%","non_gaap_sm_expenses":"$190.7 million","lead_plaintiff_deadline":"Sept. 22, 2026","sm_expense_yoy_increase":"88%","operating_margin_decline":"from 21% to 5%"}},"named_entities":{"people":[{"name":"Reed Kathrein","role":"Hagens Berman partner leading the investigation"}],"products":["Base44","Harmony"],"companies":[{"name":"Wix.com Ltd.","ticker":"WIX","relationship":"named issuer / subject of the class action"},{"name":"Hagens Berman Sobol Shapiro LLP","relationship":"plaintiff law firm and release author"}],"dollarAmounts":[{"amount":"$190.7 million","context":"non-GAAP S&M expenses driven by Base44 and Harmony rollout, per the complaint"},{"amount":"$1.1 billion","context":"market capitalization lost in the selloff after Wix's May 13, 2026 disclosures"},{"amount":"$2.9 billion","context":"cumulative recoveries secured by Hagens Berman (firm boilerplate)"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-03T21:06:10.996Z","global_importance":25,"audience_relevance":18,"importance_components":{"tickerTier":"mid/large-cap recognized name","eventGravity":"law-firm-solicitation","issuerAuthored":false,"underlyingEventRecap":"recaps previously disclosed earnings-driven selloff and cost disclosures; no new issuer information"}},"durationMs":88243,"modelName":"glm-4.7"}}