{"success":true,"data":{"pressRelease":{"id":"135902","rtpr_id":"nPn88Dhm0a-20260904","ticker":"LEN","exchange":"NYSE","all_tickers":["LEN"],"title":"Lennar Celebrates Grand Opening of The Oaks at Vacation Destination Eclectic Near Alabama's Beautiful Lake Martin","author":"PR Newswire","published_at":"2026-09-04T09:00:00.877Z","article_body":"Lennar Celebrates Grand Opening of The Oaks at Vacation Destination Eclectic Near Alabama's Beautiful Lake Martin\n\nPR Newswire\n\nECLECTIC, Ala., Sept. 4, 2026\n\nECLECTIC, Ala., Sept. 4, 2026 /PRNewswire/ -- Lennar, one of the nation's\nleading homebuilders, today announced the grand opening of The Oaks at\nEclectic\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=3875603979&u=https%3A%2F%2Fwww.lennar.com%2Fnew-homes%2Falabama%2Fbirmingham%2Feclectic%2Fthe-oaks-at-eclectic&a=The+Oaks+at+Eclectic)\n, a new single-family home community just minutes from Lake Martin in the\nvacation destination of Eclectic, AL. Prospective residents are invited to\ntour the professionally decorated model home and enjoy complimentary food and\nrefreshments on Friday, Sept. 4, from 11 a.m. to 1 p.m.\n\n\"Lake Martin draws generations of vacationing families every summer, and now\nhomebuyers seeking that lake-town lifestyle year-round can make Eclectic their\npermanent home,\" said Jayson Williams, Lennar Birmingham Division President.\n\"Lennar's single-story floorplans suit every stage of life, from raising kids\nto retirement. The Oaks at Eclectic is for those who want to maximize living\nspace, minimize upkeep, and spend more time outside in one of central\nAlabama's most desirable recreational areas.\"\n\nThe festivities will take place at The Oaks at Eclectic Welcome Home Center,\nat 25 Overcup Drive. Interested attendees are encouraged to RSVP here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=896568079&u=https%3A%2F%2Fwww.lennar.com%2Fnew-homes%2Falabama%2Fbirmingham%2Fevent%2Fbhmlen_theoaksateclectic_go&a=here)\n.\n\nThe Oaks at Eclectic's four home designs range from 1,248 to 1,852 square feet\nwith three to four bedrooms and two bathrooms. Open-concept layouts connect\nthe family room, kitchen, and dining area to create a bright, naturally lit\nliving space, while spacious owner's suites include walk-in closets. Every\nhome comes with a washer and dryer, and select plans also offer covered patios\nand expansive Great Rooms for enhanced indoor-outdoor living and entertaining.\nPricing starts in the $200,000s.\n\nEvery home offers Lennar's signature Everything's Included(®)\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=829051591&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4083698-1%26h%3D1485268572%26u%3Dhttps%253A%252F%252Fwww.lennar.com%252Fproductsandservices%252Feverythings-included%26a%3DEverything%2527s%2BIncluded%25C2%25AE&a=Everything%27s+Included%C2%AE)\n program, where the homebuilder's most popular features and finishes are\nbuilt into the base price of the home. At Vinova, this includes stainless\nsteel appliances, kitchen appliances, quartz countertops, designer-selected\ncabinetry, luxury vinyl plank flooring and a host of other carefully curated\ninterior touches and designer fixtures.\n\nLocated just 15 minutes from Lake Martin, The Oaks at Eclectic places\nresidents close to one of Alabama's premier outdoor recreation destinations,\nwith easy access to boating, fishing, hiking and waterfront dining. Just\nminutes away, the charming downtown district of Eclectic is home to locally\nowned shops, restaurants and small-town events. Additional shopping,\nrestaurants and entertainment in Wetumpka and Montgomery are just a short\ndrive away.\n\nFor more information on these new home opportunities, call (256) 860-8308 or\nvisit the community website\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=1354281711&u=http%3A%2F%2Fwww.lennar.com%2Fnew-homes%2Falabama%2Fbirmingham%2Feclectic%2Fthe-oaks-at-eclectic&a=the+community+website)\n.\n\nAbout Lennar Corporation\nLennar Corporation, founded in 1954, is one of the nation's leading builders\nof quality homes for all generations. Lennar builds affordable, move-up and\nactive adult homes primarily under the Lennar brand name. Lennar's Financial\nServices segment provides mortgage financing, title and closing services\nprimarily for buyers of Lennar's homes and, through LMF Commercial, originates\nmortgage loans secured primarily by commercial real estate properties\nthroughout the United States. Lennar's Multifamily segment is a nationwide\ndeveloper of high-quality multifamily rental properties. LEN(X) drives\nLennar's technology, innovation and strategic investments. For more\ninformation about Lennar, please visit www.lennar.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=505196573&u=https%3A%2F%2Fwww.lennar.com%2F&a=www.lennar.com)\n.\n\nContact: Danielle Tocco\nVice President Communications\nLennar Corporation\nDanielle.Tocco@Lennar.com (mailto:Danielle.Tocco@Lennar.com)\nDirect Line: 949.789.1633\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/lennar-celebrates-grand-opening-of-the-oaks-at-vacation-destination-eclectic-near-alabamas-beautiful-lake-martin-302869829.html\n(https://www.prnewswire.com/news-releases/lennar-celebrates-grand-opening-of-the-oaks-at-vacation-destination-eclectic-near-alabamas-beautiful-lake-martin-302869829.html)\n\nSOURCE Lennar Corporation\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1981531/NAL_TheOaksatEclectic_Pic_Fenway_BlackDoor_Updated.jpg?id=OA2929490\nhttps://mmx.prnewswire.com/media/MS1803616/Lennar-Corporation-Logo-1-Logo.jpg?id=OA2929495\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn88Dhm0a-20260904","title":"Lennar Celebrates Grand Opening of The Oaks at Vacation Destination Eclectic Near Alabama's Beautiful Lake Martin","author":"PR Newswire","ticker":"LEN","created":"2026-09-04T09:00:00.877Z","tickers":["LEN"],"exchange":"NYSE","article_body":"Lennar Celebrates Grand Opening of The Oaks at Vacation Destination Eclectic Near Alabama's Beautiful Lake Martin\n\nPR Newswire\n\nECLECTIC, Ala., Sept. 4, 2026\n\nECLECTIC, Ala., Sept. 4, 2026 /PRNewswire/ -- Lennar, one of the nation's\nleading homebuilders, today announced the grand opening of The Oaks at\nEclectic\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=3875603979&u=https%3A%2F%2Fwww.lennar.com%2Fnew-homes%2Falabama%2Fbirmingham%2Feclectic%2Fthe-oaks-at-eclectic&a=The+Oaks+at+Eclectic)\n, a new single-family home community just minutes from Lake Martin in the\nvacation destination of Eclectic, AL. Prospective residents are invited to\ntour the professionally decorated model home and enjoy complimentary food and\nrefreshments on Friday, Sept. 4, from 11 a.m. to 1 p.m.\n\n\"Lake Martin draws generations of vacationing families every summer, and now\nhomebuyers seeking that lake-town lifestyle year-round can make Eclectic their\npermanent home,\" said Jayson Williams, Lennar Birmingham Division President.\n\"Lennar's single-story floorplans suit every stage of life, from raising kids\nto retirement. The Oaks at Eclectic is for those who want to maximize living\nspace, minimize upkeep, and spend more time outside in one of central\nAlabama's most desirable recreational areas.\"\n\nThe festivities will take place at The Oaks at Eclectic Welcome Home Center,\nat 25 Overcup Drive. Interested attendees are encouraged to RSVP here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=896568079&u=https%3A%2F%2Fwww.lennar.com%2Fnew-homes%2Falabama%2Fbirmingham%2Fevent%2Fbhmlen_theoaksateclectic_go&a=here)\n.\n\nThe Oaks at Eclectic's four home designs range from 1,248 to 1,852 square feet\nwith three to four bedrooms and two bathrooms. Open-concept layouts connect\nthe family room, kitchen, and dining area to create a bright, naturally lit\nliving space, while spacious owner's suites include walk-in closets. Every\nhome comes with a washer and dryer, and select plans also offer covered patios\nand expansive Great Rooms for enhanced indoor-outdoor living and entertaining.\nPricing starts in the $200,000s.\n\nEvery home offers Lennar's signature Everything's Included(®)\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=829051591&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4083698-1%26h%3D1485268572%26u%3Dhttps%253A%252F%252Fwww.lennar.com%252Fproductsandservices%252Feverythings-included%26a%3DEverything%2527s%2BIncluded%25C2%25AE&a=Everything%27s+Included%C2%AE)\n program, where the homebuilder's most popular features and finishes are\nbuilt into the base price of the home. At Vinova, this includes stainless\nsteel appliances, kitchen appliances, quartz countertops, designer-selected\ncabinetry, luxury vinyl plank flooring and a host of other carefully curated\ninterior touches and designer fixtures.\n\nLocated just 15 minutes from Lake Martin, The Oaks at Eclectic places\nresidents close to one of Alabama's premier outdoor recreation destinations,\nwith easy access to boating, fishing, hiking and waterfront dining. Just\nminutes away, the charming downtown district of Eclectic is home to locally\nowned shops, restaurants and small-town events. Additional shopping,\nrestaurants and entertainment in Wetumpka and Montgomery are just a short\ndrive away.\n\nFor more information on these new home opportunities, call (256) 860-8308 or\nvisit the community website\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=1354281711&u=http%3A%2F%2Fwww.lennar.com%2Fnew-homes%2Falabama%2Fbirmingham%2Feclectic%2Fthe-oaks-at-eclectic&a=the+community+website)\n.\n\nAbout Lennar Corporation\nLennar Corporation, founded in 1954, is one of the nation's leading builders\nof quality homes for all generations. Lennar builds affordable, move-up and\nactive adult homes primarily under the Lennar brand name. Lennar's Financial\nServices segment provides mortgage financing, title and closing services\nprimarily for buyers of Lennar's homes and, through LMF Commercial, originates\nmortgage loans secured primarily by commercial real estate properties\nthroughout the United States. Lennar's Multifamily segment is a nationwide\ndeveloper of high-quality multifamily rental properties. LEN(X) drives\nLennar's technology, innovation and strategic investments. For more\ninformation about Lennar, please visit www.lennar.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4767219-1&h=505196573&u=https%3A%2F%2Fwww.lennar.com%2F&a=www.lennar.com)\n.\n\nContact: Danielle Tocco\nVice President Communications\nLennar Corporation\nDanielle.Tocco@Lennar.com (mailto:Danielle.Tocco@Lennar.com)\nDirect Line: 949.789.1633\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/lennar-celebrates-grand-opening-of-the-oaks-at-vacation-destination-eclectic-near-alabamas-beautiful-lake-martin-302869829.html\n(https://www.prnewswire.com/news-releases/lennar-celebrates-grand-opening-of-the-oaks-at-vacation-destination-eclectic-near-alabamas-beautiful-lake-martin-302869829.html)\n\nSOURCE Lennar Corporation\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1981531/NAL_TheOaksatEclectic_Pic_Fenway_BlackDoor_Updated.jpg?id=OA2929490\nhttps://mmx.prnewswire.com/media/MS1803616/Lennar-Corporation-Logo-1-Logo.jpg?id=OA2929495\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-04T09:00:00.926115847Z","server_sent_at_ms":1788512400926},"received_at":"2026-09-04T09:00:00.984Z","source_url":"https://www.prnewswire.com/news-releases/lennar-celebrates-grand-opening-of-the-oaks-at-vacation-destination-eclectic-near-alabamas-beautiful-lake-martin-302869829.html"},"analysis":{"id":"124779","press_release_id":"135902","analysis_json":{"industry":{"label":"Household Durables","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Lennar celebrated the grand opening of The Oaks at Eclectic, a new single-family home community minutes from Lake Martin in Eclectic, Alabama, with pricing starting in the $200,000s.\n\nThe community offers four single-story home designs ranging from 1,248 to 1,852 square feet with three to four bedrooms, and every home includes Lennar's Everything's Included features such as stainless steel appliances and quartz countertops at the base price.\n\nThis is a routine local marketing release with no sales figures, guidance, or financial disclosures, so its impact on Lennar's results is de minimis.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine single-community grand opening — suppress from alerts; usable only as local demand color in homebuilder coverage."},"keyFigures":{"customDimensions":{"bedrooms":"3 to 4","bathrooms":2,"home_designs":4,"starting_price":"$200,000s","square_footage_range":"1,248 to 1,852 square feet"}},"quotedText":"Lake Martin draws generations of vacationing families every summer, and now homebuyers seeking that lake-town lifestyle year-round can make Eclectic their permanent home","namedEntities":{"people":[{"name":"Jayson Williams","role":"Lennar Birmingham Division President"},{"name":"Danielle Tocco","role":"Vice President Communications, Lennar Corporation"}],"products":["The Oaks at Eclectic","Everything's Included program"],"companies":[{"name":"Lennar Corporation","ticker":"LEN","relationship":"filer/issuer"}],"dollarAmounts":[{"amount":"$200,000s","context":"starting price for homes at The Oaks at Eclectic"}]},"materialImpact":{"score":1,"reasoning":"Routine local marketing release announcing the grand opening of one new home community in Alabama. No financial results, guidance, transactions, or capital-structure events are disclosed, and a single community opening is immaterial to Lennar's national-scale operations."},"tickerRelevance":{"others":[{"ticker":"LENX","relevance":"mentioned — Lennar's technology, innovation and strategic investments division named in boilerplate"}],"primary":"LEN"},"globalImportance":8,"audienceRelevance":18,"eventTypeSecondary":["product_launch"],"importanceComponents":{"eventScope":"single community in Eclectic, AL","tickerTier":"large-cap (S&P 500 homebuilder)","eventGravity":"routine local community opening / marketing release","householdBrandBoost":"modest — LEN is a household name, but event is hyper-local","financialMateriality":"none disclosed"}},"event_type":"operations_update","event_type_secondary":["product_launch"],"sentiment":"neutral","material_impact_score":1,"narrative":"Lennar celebrated the grand opening of The Oaks at Eclectic, a new single-family home community minutes from Lake Martin in Eclectic, Alabama, with pricing starting in the $200,000s.\n\nThe community offers four single-story home designs ranging from 1,248 to 1,852 square feet with three to four bedrooms, and every home includes Lennar's Everything's Included features such as stainless steel appliances and quartz countertops at the base price.\n\nThis is a routine local marketing release with no sales figures, guidance, or financial disclosures, so its impact on Lennar's results is de minimis.","key_figures":{"customDimensions":{"bedrooms":"3 to 4","bathrooms":2,"home_designs":4,"starting_price":"$200,000s","square_footage_range":"1,248 to 1,852 square feet"}},"named_entities":{"people":[{"name":"Jayson Williams","role":"Lennar Birmingham Division President"},{"name":"Danielle Tocco","role":"Vice President Communications, Lennar Corporation"}],"products":["The Oaks at Eclectic","Everything's Included program"],"companies":[{"name":"Lennar Corporation","ticker":"LEN","relationship":"filer/issuer"}],"dollarAmounts":[{"amount":"$200,000s","context":"starting price for homes at The Oaks at Eclectic"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-04T09:00:47.443Z","global_importance":8,"audience_relevance":18,"importance_components":{"eventScope":"single community in Eclectic, AL","tickerTier":"large-cap (S&P 500 homebuilder)","eventGravity":"routine local community opening / marketing release","householdBrandBoost":"modest — LEN is a household name, but event is hyper-local","financialMateriality":"none disclosed"}},"durationMs":46446,"modelName":"glm-4.7"}}