{"success":true,"data":{"pressRelease":{"id":"138601","rtpr_id":"nWkr3wnYmn-20260909","ticker":"YIT","exchange":"Nasdaq Helsinki","all_tickers":["YIT"],"title":"A new home for the price of a used one - YIT launches a new product concept","author":"Cision","published_at":"2026-09-09T05:00:27.650Z","article_body":"YIT Oyj\nYIT Corporation Press Release September 9, 2026, at 8:00 a.m.\n\nYIT is bringing the YIT Fiksu concept to the market to respond to the changing\nmarket conditions and to provide more people with the opportunity to own a new\nhome. Buyers get a new, high-quality apartment with predictable living costs\nfor the price comparable to the apartments in the secondary market. The homes\nare designed for customer groups such as single-person households, couples,\ngrowing families, and real estate investors.\n\n“The housing market needs a wider range of homes suitable for different\nneeds. Our goal is to offer high-quality apartments to first-time homebuyers\nand families, as well as quality-conscious customers. This is why we have\ndeveloped and launched three new apartment concepts for different target\ngroups. The latest is the YIT Fiksu concept, which allows us to offer more\naffordable new homes than before. This gives more people the chance to move\ninto a new home, including first-time buyers,” said Mari Puoskari, EVP,\nYIT’s Residential Finland segment.\n\nThe estimated target price per square meter for YIT Fiksu homes built on\nleased land is approximately EUR 3,500. Homes based on this concept will be\ndeveloped on both leased and self-developed plots. The affordable price point\nis built on well-considered square meters, durable interior materials, and\ncost-effective, more scalable construction. The living spaces and common areas\nare designed so that the homebuyer does not pay for unnecessary square meters.\nHousing costs are predictable, without the surprise expenses caused by the\npotential maintenance debt associated with secondary-market apartments. The\nhomes are planned for plots where zoning allows for affordable solutions such\nas ground-level parking.\n\nThe YIT Fiksu homes are in energy class A, with modern building technology and\nsolar panels being installed on the roofs of the buildings. The apartment\nbalconies include a provision for a reverse cycle air conditioner.\n\nYIT Fiksu homes are coming to the suburban areas of large and medium-sized\ncities as well as the centers of smaller towns. The pre-marketing of the homes\nwill begin in September and October in towns such as Jyväskylä, Vantaa,\nNummela, Lappeenranta, and Kuopio.\nFirst YIT Fiksu homes for the Kangas area in Jyväskylä\nThe first YIT Fiksu homes are being planned for Jyväskylä: YIT intends to\nbuild Asunto Oy Jyväskylän Augusta in the Kangas area. The six-story\nbuilding will feature 40 new homes.\n\nThe apartments that entered pre-marketing in Jyväskylä this week range in\nsize from 29 to 73.5 square meters. Buyers can choose from various floor\nplans, from studios to four-room apartments. The prices per square meter are\nat the same total cost level as secondary-market apartments when factoring in\nrenovation debt and maintenance expenses: for example, the average price per\nsquare meter for three-room apartments is slightly under EUR 3,360. The\napartments will be available for reservation in week 38.\n\nJyväskylän Augusta will be built near the city center in the lush Kangas\narea, close to the Tourujoki nature reserve and recreational routes. The\nKangas area in Jyväskylä is a district that has emerged on the site of a\nformer paper mill on the banks of the Tourujoki river, combining elements such\nas industrial history, modern architecture, and art. This is the first project\nin the Ailakki zoning area of Kangas.\n\nRead more:\nwww.yit.fi/fiksu\nwww.yit.fi/augusta\n\nFor further information:\nYIT Group Communications, tel. +358 44 743 7536, press@yit.fi\n\nYIT creates thriving living environments in Europe. We build homes for a good\nlife, spaces where people and businesses can thrive, and infrastructure that\nsupports the essential functions of society. We operate in seven countries and\nemploy approximately 4,100 professionals. In 2025, our revenue was EUR 1.8\nbillion. YIT Corporation’s shares are listed on Nasdaq Helsinki.\n\nYIT. Tomorrow well built.\n\nRead more: www.yitgroup.com and follow us on Linkedin\n(https://www.linkedin.com/company/yit/) I X (https://x.com/YITGroup) I\nInstagram (https://www.instagram.com/yitsuomi/) I Facebook\n(https://www.facebook.com/yitsuomi/)\n\n\nhttps://news.cision.com/yit-oyj/r/a-new-home-for-the-price-of-a-used-one---yit-launches-a-new-product-concept%2Cc4393245\n\nJyväskylän Augusta\n(https://news.cision.com/yit-oyj/i/jyvaskylan-augusta%2Cc3562999)\n\nYIT Fiksu concept\n(https://news.cision.com/yit-oyj/i/yit-fiksu-concept%2Cc3563097)\n\n\n\n(c) Cision 2026","article_body_html":"","raw_payload":{"data":{"id":"nWkr3wnYmn-20260909","title":"A new home for the price of a used one - YIT launches a new product concept","author":"Cision","ticker":"YIT","created":"2026-09-09T05:00:27.650Z","tickers":["YIT"],"exchange":"Nasdaq Helsinki","article_body":"YIT Oyj\nYIT Corporation Press Release September 9, 2026, at 8:00 a.m.\n\nYIT is bringing the YIT Fiksu concept to the market to respond to the changing\nmarket conditions and to provide more people with the opportunity to own a new\nhome. Buyers get a new, high-quality apartment with predictable living costs\nfor the price comparable to the apartments in the secondary market. The homes\nare designed for customer groups such as single-person households, couples,\ngrowing families, and real estate investors.\n\n“The housing market needs a wider range of homes suitable for different\nneeds. Our goal is to offer high-quality apartments to first-time homebuyers\nand families, as well as quality-conscious customers. This is why we have\ndeveloped and launched three new apartment concepts for different target\ngroups. The latest is the YIT Fiksu concept, which allows us to offer more\naffordable new homes than before. This gives more people the chance to move\ninto a new home, including first-time buyers,” said Mari Puoskari, EVP,\nYIT’s Residential Finland segment.\n\nThe estimated target price per square meter for YIT Fiksu homes built on\nleased land is approximately EUR 3,500. Homes based on this concept will be\ndeveloped on both leased and self-developed plots. The affordable price point\nis built on well-considered square meters, durable interior materials, and\ncost-effective, more scalable construction. The living spaces and common areas\nare designed so that the homebuyer does not pay for unnecessary square meters.\nHousing costs are predictable, without the surprise expenses caused by the\npotential maintenance debt associated with secondary-market apartments. The\nhomes are planned for plots where zoning allows for affordable solutions such\nas ground-level parking.\n\nThe YIT Fiksu homes are in energy class A, with modern building technology and\nsolar panels being installed on the roofs of the buildings. The apartment\nbalconies include a provision for a reverse cycle air conditioner.\n\nYIT Fiksu homes are coming to the suburban areas of large and medium-sized\ncities as well as the centers of smaller towns. The pre-marketing of the homes\nwill begin in September and October in towns such as Jyväskylä, Vantaa,\nNummela, Lappeenranta, and Kuopio.\nFirst YIT Fiksu homes for the Kangas area in Jyväskylä\nThe first YIT Fiksu homes are being planned for Jyväskylä: YIT intends to\nbuild Asunto Oy Jyväskylän Augusta in the Kangas area. The six-story\nbuilding will feature 40 new homes.\n\nThe apartments that entered pre-marketing in Jyväskylä this week range in\nsize from 29 to 73.5 square meters. Buyers can choose from various floor\nplans, from studios to four-room apartments. The prices per square meter are\nat the same total cost level as secondary-market apartments when factoring in\nrenovation debt and maintenance expenses: for example, the average price per\nsquare meter for three-room apartments is slightly under EUR 3,360. The\napartments will be available for reservation in week 38.\n\nJyväskylän Augusta will be built near the city center in the lush Kangas\narea, close to the Tourujoki nature reserve and recreational routes. The\nKangas area in Jyväskylä is a district that has emerged on the site of a\nformer paper mill on the banks of the Tourujoki river, combining elements such\nas industrial history, modern architecture, and art. This is the first project\nin the Ailakki zoning area of Kangas.\n\nRead more:\nwww.yit.fi/fiksu\nwww.yit.fi/augusta\n\nFor further information:\nYIT Group Communications, tel. +358 44 743 7536, press@yit.fi\n\nYIT creates thriving living environments in Europe. We build homes for a good\nlife, spaces where people and businesses can thrive, and infrastructure that\nsupports the essential functions of society. We operate in seven countries and\nemploy approximately 4,100 professionals. In 2025, our revenue was EUR 1.8\nbillion. YIT Corporation’s shares are listed on Nasdaq Helsinki.\n\nYIT. Tomorrow well built.\n\nRead more: www.yitgroup.com and follow us on Linkedin\n(https://www.linkedin.com/company/yit/) I X (https://x.com/YITGroup) I\nInstagram (https://www.instagram.com/yitsuomi/) I Facebook\n(https://www.facebook.com/yitsuomi/)\n\n\nhttps://news.cision.com/yit-oyj/r/a-new-home-for-the-price-of-a-used-one---yit-launches-a-new-product-concept%2Cc4393245\n\nJyväskylän Augusta\n(https://news.cision.com/yit-oyj/i/jyvaskylan-augusta%2Cc3562999)\n\nYIT Fiksu concept\n(https://news.cision.com/yit-oyj/i/yit-fiksu-concept%2Cc3563097)\n\n\n\n(c) Cision 2026"},"type":"article","timestamp":"2026-09-09T05:00:27.745321303Z","server_sent_at_ms":1788930027745},"received_at":"2026-09-09T05:00:27.800Z","source_url":"https://news.cision.com/yit-oyj/r/a-new-home-for-the-price-of-a-used-one---yit-launches-a-new-product-concept%2Cc4393245"},"analysis":{"id":"127446","press_release_id":"138601","analysis_json":{"industry":{"label":"Construction & Engineering","sector":"Industrials"},"redFlags":[],"eventType":"product_launch","narrative":"YIT is launching the YIT Fiksu concept to provide more affordable new homes, with target prices around EUR 3,500 per square meter on leased land.\n\nThe homes are designed for various customer groups, including single-person households and families, and are energy class A with modern building technology.\n\nThe first project, Asunto Oy Jyväskylän Augusta, will feature 40 units in a six-story building in the Kangas area of Jyväskylä.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"New affordable housing concept targets first-time buyers with energy-efficient designs."},"keyFigures":{"customDimensions":{"total_units":"40","building_height":"six stories","target_price_per_sqm":"approximately EUR 3,500","avg_price_per_sqm_3room":"slightly under EUR 3,360"}},"quotedText":"The housing market needs a wider range of homes suitable for different needs. 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