{"success":true,"data":{"pressRelease":{"id":"138847","rtpr_id":"nGNX9V9pxY-20260909","ticker":"TLRY","exchange":"NASDAQ","all_tickers":["TLRY"],"title":"Broncos Country, This One’s for You: Breckenridge Distillery Kicks Off Another Season with the Denver Broncos and a Limited-Edition Whiskey Collection Honoring “The Drive”","author":"Globe Newswire","published_at":"2026-09-09T11:00:01.255Z","article_body":"BRECKENRIDGE, Colo., Sept. 09, 2026 (GLOBE NEWSWIRE) -- Breckenridge\nDistillery\n(https://www.globenewswire.com/Tracker?data=UF2cqsF66KrPeaWxirY6qNSfxTlpXakmI8XAzPZV8uHRdbUwqylzpnCaGsCkZTQBjNQYFLWUgI2IbaFFa8QBZg7B3xgGq_lJE5naeuPW3bgxC5etGKawXmPtPKioKP4p),\none of the most-awarded craft distilleries in the U.S. by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=Hh8ZcPeYL1c5YRRuD4Rl73bBdiuRoZpI-3Gfq5mg3rMNXydFP9EXYQdsrcDiIulNatyU6bM6MReQAr0BTvQTHqjsQxXFsnXvM4VBr9u3Svc=)\n(NASDAQ: TLRY and TSX: TLRY) is honoring 40 years of The Drive and six years\nas the Hometown Bourbon Whiskey\n(https://www.globenewswire.com/Tracker?data=YtzdJGiNEJaOlbpPGubietPT70nrifLUDmfiUKolSQJywemKSEUcL0A1X2rb-MNleldZNUBm7zXbhQ8in4RSvfLaIBlmCKfNuAVnNBlG5ZFlVCYK7luLxSPYJkqYgAhUkAhhvvkmaYr4AMcj0qApyg==)\nof the Denver Broncos with a limited-edition whiskey collection\n(https://www.globenewswire.com/Tracker?data=3PWcm6aiUgWPcxEQfVhY5Q2HJPj7yp8Ts43wXJIZfZSBeJJemdtMimyomQCW8g7njKmPA2JH0B0RTeKPfBsAfWo9BJqYk8Xl_N25B9bYoEOacIPmssK2hgowKpsfU8uKTeCJXE7HgSSfey41DKczIlDTXc9S0_LdVXii-hEKg64=).\nCreated for game day tailgates and traditions, and fans across Broncos\nCountry, the lineup brings together award-winning Breckenridge Bourbon, a\nlimited-edition trio of collectible Bourbon Whiskey Blends, and nostalgic\nBroncos Creamsicle Whiskey Seltzer.\n\nFrom kickoff to the final whistle, these fan-favorite releases, inspired by\nthe team’s iconic orange, blue, and white, are crafted to fuel Broncos\nSundays from every cheer, touchdown, and victory toast. Whether tailgating at\nthe stadium or hosting game-day watch parties from home, every sip delivers\nbold Colorado character and the energy of Broncos football.\n\nBreckenridge Bourbon Whiskey\n\nBreckenridge Bourbon Whiskey\n(https://www.globenewswire.com/Tracker?data=UF2cqsF66KrPeaWxirY6qEk4xSDlP-XjPRL6lukNDIDJwhW6WwvwuTfdVsvcZnfRYah8Xxqza9oFJfwLIrgjd6d7ZrNRQQ29hOB05ZOxPLdm8wquBJ17JXOrDDWjiGVUYivpWtwKro8n5aut3-bYxmXxEJUmqsH9bzo9qW_GQbc=)\nis for the fans who bleed orange and blue. With a bold spirit and smooth\nfinish, it’s the perfect pour to celebrate game day, great moments, and\nColorado pride. (86 proof / 43% ABV)\n* Tasting Notes * Breckenridge Distillery's award-winning, high-rye Bourbon\nWhiskey is aged for a minimum of three years, in charred, new American oak\nbarrels, and blended to reveal the unique qualities of the Bourbon Whiskey.\nDeep, honey-amber hue with pronounced aromas of butterscotch, candied orange\nand apple; dry cacao and brown sugar envelop the tongue as the spirit lingers\nwith notes of vanilla and white pepper.\n \n* MSRP: $34.99-39.99\nBroncos Bourbon Blend\n\nThis limited-edition Broncos Bourbon Blend\n(https://www.globenewswire.com/Tracker?data=dJZULg4JjTsmHv7EvvepEK_0vgUeuhu1jVrme4okbP3xjlyoDteIaGjzvdMGkRcx_ZEH5jyJ8DWUzmwtOBoDRVzKD3uRRLISGObSdo5MbO4_WNtO1jz3rS-Oq4oC2Cj4QZC0jRfvy-u8x7cl-iMA5g==)\ncollection is built for Broncos Country—three collectible blends in bold\norange, blue, and white. Crafted to commemorate the 40(th) Anniversary of The\nDrive, each bottle brings hometown pride and game day energy to the shelf.\nCollect all three. (86 proof / 43% ABV)\n* Tasting Notes * Warm notes of sweet caramel and toasted oak rise from the\nglass, accented by subtle orange undertones that add a delicate citrus\nbrightness. On the palate, a smooth wave of caramel sweetness is layered with\ngentle chocolate-like richness and hints of light fruit, while soft spice\nbuilds in the background, leading into a remarkably smooth, approachable\nfinish with lingering warmth and a touch of sweet oak.\n \n* MSRP: $40.99-44.99\nRTD: Broncos Creamsicle Whiskey Seltzer\n\nBroncos Creamsicle Seltzer\n(https://www.globenewswire.com/Tracker?data=dJZULg4JjTsmHv7EvvepEFhFC9ZcLgjSwft9xxl-O4SCFPY2She66ubBBPD2hGmbrUuC77gz8LUMcZTHUzVfYg2Cd93NbNJqODCx3v8ijQlrSijW0wS8CcyVQPv4LSgjG3DAqHmB-zdfxVt0G6guxZGVqqqT3sQ95Icf7N8GfIs=)\nis back. This ready-to-drink cocktail blends smooth Breckenridge Whiskey with\na nostalgic creamsicle twist—bright citrus and creamy vanilla in one\nice-cold can. Whether you're tailgating, cheering from home, or celebrating a\nBroncos touchdown, this is the drink every Broncos fan will be crushing all\nseason long. (7% ABV)\n* Tasting Notes: * Aroma: Bright orange zest jumps out first on the nose,\nlayered with soft vanilla cream and a delicate hint of citrus\nblossom—reminiscent of a nostalgic creamsicle on a summer day.\n* Palate: Juicy orange leads the way, mellowed by smooth vanilla and a crisp\ncitrus tang, delivering a lightly sweet, refreshingly balanced sip with a\ngentle warmth.\n \n* MSRP: $11.99-13.99\n“For six years, it's been an incredible honor to be a whiskey partner of the\nDenver Broncos. As two Colorado brands with deep roots in this state, we've\nalways believed in celebrating the passion, pride, and traditions that bring\nBroncos Country together,” says Bryan Nolt, Founder and CEO of Breckenridge\nDistillery. “Every season gives us another opportunity to create something\nspecial for Broncos fans, and this year's collection is one of our most\nexciting yet. It is our way of raising a glass to the fans who make game day\nin Colorado unlike anywhere else.”\n\nThe limited-edition Broncos lineup is currently available at Colorado\nretailers, as well as at Breckenridge Distillery and the Breckenridge\nDistillery Tasting Room in Breckenridge, Colorado, and available for home\ndelivery\n(https://www.globenewswire.com/Tracker?data=uRw-ZJXF_yJGeGeMqhxhmVulujMYNOCWaswYG4y69GMN4rzPwYVldwpS3RPRTDcNBp0N7bAhQU-aQ5qAdeNhYCSn_oZn5sUHtm1R1b2vaB48qSNm218IZ81-1gKNHMQvMn2kc4u9HQDVwHeQpCk0x4oxz5YI4SVxHSXBFmn5pNXrsd6PwK7h1W4yfWbgdF_X)\nwhere permitted. Visit breckenridgedistillery.com to find a retailer closest\nto you\n(https://www.globenewswire.com/Tracker?data=XXhvGfnjZjX_7B8hpnPMnkWdNZeHZrSvJnp0aLcfJd0GHOpqo2wicHggTe5GdWlAS7Jbc-4Zbik1jd8uBYECkbzTOueH7Lf45kQbnNs1QraDrkLxRfAQtZ6v8zoPm80VsAXxDeHqGvujrZO82kw3ug==).\nShop local. Sip legendary. Go Broncos!\n\nFor more information about Breckenridge Distillery, visit\nbreckenridgedistillery.com\n(https://www.globenewswire.com/Tracker?data=aRbXN8qwX5KDniYJtpoN8J8A_OmV9Oh7q8kh5IpyKaoKXQOB1Y4dObQlyB-Jx3_JUL9uGAt3eF7m35r00kus7JnNRmKAxpSqgzKlKjn-h3kHk6hs3DnfPq-OdIjV4_yh).\nFollow Breckenridge Distillery on Instagram @breckdistillery. Age 21+. Always\nenjoy responsibly.\n\nAbout Breckenridge Distillery\nFounded in Colorado in 2008, Breckenridge Distillery is the “World’s\nHighest Distillery,” and is best known for its award-winning blended bourbon\nwhiskey, a high-rye mash American-style whiskey. One of the most highly\nawarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x\nIcons of Whisky and 10x winner of Best American Blended at the World Whiskies\nAwards by Whisky Magazine and a 6x winner of Colorado Distillery of the Year\nby the New York International Spirits Competition. Most recently, Breckenridge\nPort Cask Finish was named World’s Best Finished Bourbon at the 2024 World\nWhiskies Awards, joining Breckenridge High Proof, named World’s Best Blended\nWhiskey, and Breckenridge Gin, named World’s Best Compound Gin at the World\nGin Awards by Gin Magazine. Breckenridge spirits have been awarded 7 Double\nGolds at the San Francisco World Spirits Competition.\n\nThe Breckenridge Distillery is more than award-winning spirits, offering an\nimmersive guest experience. Named one of the country’s Top Visitor\nAttractions by Whisky Magazine, guests can dine at the award-winning\nrestaurant, enjoy show-stopping cocktails, explore an in-depth tasting, and\nget an inside look at the active production facility—including the\nopportunity to blend their own whiskey.\n\nBreckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY\nand TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged\ngoods company inspiring and empowering the worldwide community to live their\nvery best life.\n\nTo learn more about Breckenridge Distillery, visit\nwww.breckenridgedistillery.com. Keep up with Breckenridge Distillery on\nInstagram by following @breckdistillery and become a fan at\nfacebook.com/BreckDistillery\n(https://www.globenewswire.com/Tracker?data=p-PCF_IzMlUVp9iWC4VUucF-2yNc5dDPl-VsYnX2PHZi-rJ9PLKGHXqfw-nYQOedIFMltmeorVpvklyp3RVpEe5kOfNKWXJy02-uaoyK0vlRe57KufjnSrWLthmpYjFx07xeA56lF8r88-8UIxhFsQ==).\nFor more information about Tilray Brands, visit www.tilray.com and follow\n@tilray on Instagram, Twitter, Facebook, and LinkedIn.\n\nAbout Tilray Brands\n\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY) is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia, and Latin America that is\nleading as a transformative force at the nexus of cannabis, beverage,\nwellness, and entertainment, elevating lives through moments of connection.\nTilray’s mission is to be a leading premium lifestyle company with a house\nof brands and innovative products that inspire joy and create memorable\nexperiences. Tilray’s unprecedented platform supports over 40 brands in over\n20 countries, including comprehensive cannabis offerings, hemp-based foods,\nand craft beverages.\n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com\n(https://www.globenewswire.com/Tracker?data=Hh8ZcPeYL1c5YRRuD4Rl7wmaXqkrxmFAjSgFqzO8Bb4ZGm5rtV9VnfxC1ufDOvk5ohRzDAdGs85_gBVBri8ukA==) and\nfollow @Tilray on all social platforms.\n\nForward-Looking Statements\n\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities laws.\n\nFor further information, please contact\n\nTilray Brands Media: news@tilray.com\n\nInvestors: investors@tilray.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/d72f3926-cb17-46c0-9c7f-4c9dc59a73ea\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\nBreckenridge Distillery x Broncos \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/d72f3926-cb17-46c0-9c7f-4c9dc59a73ea/en)\nBreckenridge Distillery x Broncos\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX9V9pxY-20260909","title":"Broncos Country, This One’s for You: Breckenridge Distillery Kicks Off Another Season with the Denver Broncos and a Limited-Edition Whiskey Collection Honoring “The Drive”","author":"Globe Newswire","ticker":"TLRY","created":"2026-09-09T11:00:01.255Z","tickers":["TLRY"],"exchange":"NASDAQ","article_body":"BRECKENRIDGE, Colo., Sept. 09, 2026 (GLOBE NEWSWIRE) -- Breckenridge\nDistillery\n(https://www.globenewswire.com/Tracker?data=UF2cqsF66KrPeaWxirY6qNSfxTlpXakmI8XAzPZV8uHRdbUwqylzpnCaGsCkZTQBjNQYFLWUgI2IbaFFa8QBZg7B3xgGq_lJE5naeuPW3bgxC5etGKawXmPtPKioKP4p),\none of the most-awarded craft distilleries in the U.S. by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=Hh8ZcPeYL1c5YRRuD4Rl73bBdiuRoZpI-3Gfq5mg3rMNXydFP9EXYQdsrcDiIulNatyU6bM6MReQAr0BTvQTHqjsQxXFsnXvM4VBr9u3Svc=)\n(NASDAQ: TLRY and TSX: TLRY) is honoring 40 years of The Drive and six years\nas the Hometown Bourbon Whiskey\n(https://www.globenewswire.com/Tracker?data=YtzdJGiNEJaOlbpPGubietPT70nrifLUDmfiUKolSQJywemKSEUcL0A1X2rb-MNleldZNUBm7zXbhQ8in4RSvfLaIBlmCKfNuAVnNBlG5ZFlVCYK7luLxSPYJkqYgAhUkAhhvvkmaYr4AMcj0qApyg==)\nof the Denver Broncos with a limited-edition whiskey collection\n(https://www.globenewswire.com/Tracker?data=3PWcm6aiUgWPcxEQfVhY5Q2HJPj7yp8Ts43wXJIZfZSBeJJemdtMimyomQCW8g7njKmPA2JH0B0RTeKPfBsAfWo9BJqYk8Xl_N25B9bYoEOacIPmssK2hgowKpsfU8uKTeCJXE7HgSSfey41DKczIlDTXc9S0_LdVXii-hEKg64=).\nCreated for game day tailgates and traditions, and fans across Broncos\nCountry, the lineup brings together award-winning Breckenridge Bourbon, a\nlimited-edition trio of collectible Bourbon Whiskey Blends, and nostalgic\nBroncos Creamsicle Whiskey Seltzer.\n\nFrom kickoff to the final whistle, these fan-favorite releases, inspired by\nthe team’s iconic orange, blue, and white, are crafted to fuel Broncos\nSundays from every cheer, touchdown, and victory toast. Whether tailgating at\nthe stadium or hosting game-day watch parties from home, every sip delivers\nbold Colorado character and the energy of Broncos football.\n\nBreckenridge Bourbon Whiskey\n\nBreckenridge Bourbon Whiskey\n(https://www.globenewswire.com/Tracker?data=UF2cqsF66KrPeaWxirY6qEk4xSDlP-XjPRL6lukNDIDJwhW6WwvwuTfdVsvcZnfRYah8Xxqza9oFJfwLIrgjd6d7ZrNRQQ29hOB05ZOxPLdm8wquBJ17JXOrDDWjiGVUYivpWtwKro8n5aut3-bYxmXxEJUmqsH9bzo9qW_GQbc=)\nis for the fans who bleed orange and blue. With a bold spirit and smooth\nfinish, it’s the perfect pour to celebrate game day, great moments, and\nColorado pride. (86 proof / 43% ABV)\n* Tasting Notes * Breckenridge Distillery's award-winning, high-rye Bourbon\nWhiskey is aged for a minimum of three years, in charred, new American oak\nbarrels, and blended to reveal the unique qualities of the Bourbon Whiskey.\nDeep, honey-amber hue with pronounced aromas of butterscotch, candied orange\nand apple; dry cacao and brown sugar envelop the tongue as the spirit lingers\nwith notes of vanilla and white pepper.\n \n* MSRP: $34.99-39.99\nBroncos Bourbon Blend\n\nThis limited-edition Broncos Bourbon Blend\n(https://www.globenewswire.com/Tracker?data=dJZULg4JjTsmHv7EvvepEK_0vgUeuhu1jVrme4okbP3xjlyoDteIaGjzvdMGkRcx_ZEH5jyJ8DWUzmwtOBoDRVzKD3uRRLISGObSdo5MbO4_WNtO1jz3rS-Oq4oC2Cj4QZC0jRfvy-u8x7cl-iMA5g==)\ncollection is built for Broncos Country—three collectible blends in bold\norange, blue, and white. Crafted to commemorate the 40(th) Anniversary of The\nDrive, each bottle brings hometown pride and game day energy to the shelf.\nCollect all three. (86 proof / 43% ABV)\n* Tasting Notes * Warm notes of sweet caramel and toasted oak rise from the\nglass, accented by subtle orange undertones that add a delicate citrus\nbrightness. On the palate, a smooth wave of caramel sweetness is layered with\ngentle chocolate-like richness and hints of light fruit, while soft spice\nbuilds in the background, leading into a remarkably smooth, approachable\nfinish with lingering warmth and a touch of sweet oak.\n \n* MSRP: $40.99-44.99\nRTD: Broncos Creamsicle Whiskey Seltzer\n\nBroncos Creamsicle Seltzer\n(https://www.globenewswire.com/Tracker?data=dJZULg4JjTsmHv7EvvepEFhFC9ZcLgjSwft9xxl-O4SCFPY2She66ubBBPD2hGmbrUuC77gz8LUMcZTHUzVfYg2Cd93NbNJqODCx3v8ijQlrSijW0wS8CcyVQPv4LSgjG3DAqHmB-zdfxVt0G6guxZGVqqqT3sQ95Icf7N8GfIs=)\nis back. This ready-to-drink cocktail blends smooth Breckenridge Whiskey with\na nostalgic creamsicle twist—bright citrus and creamy vanilla in one\nice-cold can. Whether you're tailgating, cheering from home, or celebrating a\nBroncos touchdown, this is the drink every Broncos fan will be crushing all\nseason long. (7% ABV)\n* Tasting Notes: * Aroma: Bright orange zest jumps out first on the nose,\nlayered with soft vanilla cream and a delicate hint of citrus\nblossom—reminiscent of a nostalgic creamsicle on a summer day.\n* Palate: Juicy orange leads the way, mellowed by smooth vanilla and a crisp\ncitrus tang, delivering a lightly sweet, refreshingly balanced sip with a\ngentle warmth.\n \n* MSRP: $11.99-13.99\n“For six years, it's been an incredible honor to be a whiskey partner of the\nDenver Broncos. As two Colorado brands with deep roots in this state, we've\nalways believed in celebrating the passion, pride, and traditions that bring\nBroncos Country together,” says Bryan Nolt, Founder and CEO of Breckenridge\nDistillery. “Every season gives us another opportunity to create something\nspecial for Broncos fans, and this year's collection is one of our most\nexciting yet. It is our way of raising a glass to the fans who make game day\nin Colorado unlike anywhere else.”\n\nThe limited-edition Broncos lineup is currently available at Colorado\nretailers, as well as at Breckenridge Distillery and the Breckenridge\nDistillery Tasting Room in Breckenridge, Colorado, and available for home\ndelivery\n(https://www.globenewswire.com/Tracker?data=uRw-ZJXF_yJGeGeMqhxhmVulujMYNOCWaswYG4y69GMN4rzPwYVldwpS3RPRTDcNBp0N7bAhQU-aQ5qAdeNhYCSn_oZn5sUHtm1R1b2vaB48qSNm218IZ81-1gKNHMQvMn2kc4u9HQDVwHeQpCk0x4oxz5YI4SVxHSXBFmn5pNXrsd6PwK7h1W4yfWbgdF_X)\nwhere permitted. Visit breckenridgedistillery.com to find a retailer closest\nto you\n(https://www.globenewswire.com/Tracker?data=XXhvGfnjZjX_7B8hpnPMnkWdNZeHZrSvJnp0aLcfJd0GHOpqo2wicHggTe5GdWlAS7Jbc-4Zbik1jd8uBYECkbzTOueH7Lf45kQbnNs1QraDrkLxRfAQtZ6v8zoPm80VsAXxDeHqGvujrZO82kw3ug==).\nShop local. Sip legendary. Go Broncos!\n\nFor more information about Breckenridge Distillery, visit\nbreckenridgedistillery.com\n(https://www.globenewswire.com/Tracker?data=aRbXN8qwX5KDniYJtpoN8J8A_OmV9Oh7q8kh5IpyKaoKXQOB1Y4dObQlyB-Jx3_JUL9uGAt3eF7m35r00kus7JnNRmKAxpSqgzKlKjn-h3kHk6hs3DnfPq-OdIjV4_yh).\nFollow Breckenridge Distillery on Instagram @breckdistillery. Age 21+. Always\nenjoy responsibly.\n\nAbout Breckenridge Distillery\nFounded in Colorado in 2008, Breckenridge Distillery is the “World’s\nHighest Distillery,” and is best known for its award-winning blended bourbon\nwhiskey, a high-rye mash American-style whiskey. One of the most highly\nawarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x\nIcons of Whisky and 10x winner of Best American Blended at the World Whiskies\nAwards by Whisky Magazine and a 6x winner of Colorado Distillery of the Year\nby the New York International Spirits Competition. Most recently, Breckenridge\nPort Cask Finish was named World’s Best Finished Bourbon at the 2024 World\nWhiskies Awards, joining Breckenridge High Proof, named World’s Best Blended\nWhiskey, and Breckenridge Gin, named World’s Best Compound Gin at the World\nGin Awards by Gin Magazine. Breckenridge spirits have been awarded 7 Double\nGolds at the San Francisco World Spirits Competition.\n\nThe Breckenridge Distillery is more than award-winning spirits, offering an\nimmersive guest experience. Named one of the country’s Top Visitor\nAttractions by Whisky Magazine, guests can dine at the award-winning\nrestaurant, enjoy show-stopping cocktails, explore an in-depth tasting, and\nget an inside look at the active production facility—including the\nopportunity to blend their own whiskey.\n\nBreckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY\nand TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged\ngoods company inspiring and empowering the worldwide community to live their\nvery best life.\n\nTo learn more about Breckenridge Distillery, visit\nwww.breckenridgedistillery.com. Keep up with Breckenridge Distillery on\nInstagram by following @breckdistillery and become a fan at\nfacebook.com/BreckDistillery\n(https://www.globenewswire.com/Tracker?data=p-PCF_IzMlUVp9iWC4VUucF-2yNc5dDPl-VsYnX2PHZi-rJ9PLKGHXqfw-nYQOedIFMltmeorVpvklyp3RVpEe5kOfNKWXJy02-uaoyK0vlRe57KufjnSrWLthmpYjFx07xeA56lF8r88-8UIxhFsQ==).\nFor more information about Tilray Brands, visit www.tilray.com and follow\n@tilray on Instagram, Twitter, Facebook, and LinkedIn.\n\nAbout Tilray Brands\n\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY) is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia, and Latin America that is\nleading as a transformative force at the nexus of cannabis, beverage,\nwellness, and entertainment, elevating lives through moments of connection.\nTilray’s mission is to be a leading premium lifestyle company with a house\nof brands and innovative products that inspire joy and create memorable\nexperiences. Tilray’s unprecedented platform supports over 40 brands in over\n20 countries, including comprehensive cannabis offerings, hemp-based foods,\nand craft beverages.\n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com\n(https://www.globenewswire.com/Tracker?data=Hh8ZcPeYL1c5YRRuD4Rl7wmaXqkrxmFAjSgFqzO8Bb4ZGm5rtV9VnfxC1ufDOvk5ohRzDAdGs85_gBVBri8ukA==) and\nfollow @Tilray on all social platforms.\n\nForward-Looking Statements\n\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities laws.\n\nFor further information, please contact\n\nTilray Brands Media: news@tilray.com\n\nInvestors: investors@tilray.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/d72f3926-cb17-46c0-9c7f-4c9dc59a73ea\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\nBreckenridge Distillery x Broncos \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/d72f3926-cb17-46c0-9c7f-4c9dc59a73ea/en)\nBreckenridge Distillery x Broncos\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-09T11:00:01.312425951Z","server_sent_at_ms":1788951601312},"received_at":"2026-09-09T11:00:01.364Z","source_url":"https://www.globenewswire.com/news-release/2026/09/09/3358460/0/en/broncos-country-this-one-s-for-you-breckenridge-distillery-kicks-off-another-season-with-the-denver-broncos-and-a-limited-edition-whiskey-collection-honoring-the-drive.html"},"analysis":{"id":"127690","press_release_id":"138847","analysis_json":{"industry":{"label":"Pharmaceuticals","sector":"Health Care"},"redFlags":[],"eventType":"product_launch","narrative":"Tilray Brands subsidiary Breckenridge Distillery launched a limited-edition whiskey collection with the Denver Broncos, marking 40 years of The Drive and six years as the team's Hometown Bourbon Whiskey.\n\nThe lineup includes Breckenridge Bourbon (MSRP $34.99-39.99), a trio of collectible Broncos Bourbon Blends in orange, blue, and white (MSRP $40.99-44.99), and the returning Broncos Creamsicle Whiskey Seltzer ready-to-drink at 7% ABV (MSRP $11.99-13.99).\n\nAvailability is limited to Colorado retailers, the Breckenridge Distillery Tasting Room, and home delivery where permitted, making this a regional, seasonal marketing push rather than a national rollout.\n\nThis is brand-marketing news within Tilray's beverage alcohol segment; no revenue, volume, or guidance figures were disclosed and the financial impact is expected to be immaterial.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Tilray's craft-spirits arm leans into Broncos fandom with a limited-edition collection — a consumer-brand proof point for its beverage strategy, not a financial event."},"keyFigures":{"customDimensions":{"drive_anniversary":"40th","msrp_bourbon_whiskey":"$34.99-39.99","msrp_creamsicle_seltzer":"$11.99-13.99","partnership_tenure_years":6,"msrp_broncos_bourbon_blend":"$40.99-44.99"}},"quotedText":"For six years, it’s been an incredible honor to be a whiskey partner of the Denver Broncos.","namedEntities":{"people":[{"name":"Bryan Nolt","role":"Founder and CEO of Breckenridge Distillery"}],"products":["Breckenridge Bourbon Whiskey","Broncos Bourbon Blend","Broncos Creamsicle Whiskey Seltzer"],"companies":[{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"parent company (filer)"},{"name":"Breckenridge Distillery","relationship":"subsidiary"},{"name":"Denver Broncos","relationship":"brand partner (NFL team)"}],"dollarAmounts":[{"amount":"$34.99-39.99","context":"MSRP of Breckenridge Bourbon Whiskey"},{"amount":"$40.99-44.99","context":"MSRP of limited-edition Broncos Bourbon Blend trio"},{"amount":"$11.99-13.99","context":"MSRP of Broncos Creamsicle Whiskey Seltzer RTD"}]},"materialImpact":{"score":1,"reasoning":"Routine seasonal product launch at a subsidiary brand (Breckenridge Distillery), limited to Colorado retail, with no revenue, volume, or guidance figures disclosed. Marketing boilerplate unlikely to move Tilray's financials."},"tickerRelevance":{"others":[],"primary":"TLRY"},"globalImportance":8,"audienceRelevance":35,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"subsidiary-product-launch-marketing","sectorWeight":"cannabis-lifestyle CPG","geographicScope":"Colorado-only availability","financialDisclosure":"none","retailFavoriteBoost":"TLRY retains a retail/cannabis-following premium"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":1,"narrative":"Tilray Brands subsidiary Breckenridge Distillery launched a limited-edition whiskey collection with the Denver Broncos, marking 40 years of The Drive and six years as the team's Hometown Bourbon Whiskey.\n\nThe lineup includes Breckenridge Bourbon (MSRP $34.99-39.99), a trio of collectible Broncos Bourbon Blends in orange, blue, and white (MSRP $40.99-44.99), and the returning Broncos Creamsicle Whiskey Seltzer ready-to-drink at 7% ABV (MSRP $11.99-13.99).\n\nAvailability is limited to Colorado retailers, the Breckenridge Distillery Tasting Room, and home delivery where permitted, making this a regional, seasonal marketing push rather than a national rollout.\n\nThis is brand-marketing news within Tilray's beverage alcohol segment; no revenue, volume, or guidance figures were disclosed and the financial impact is expected to be immaterial.","key_figures":{"customDimensions":{"drive_anniversary":"40th","msrp_bourbon_whiskey":"$34.99-39.99","msrp_creamsicle_seltzer":"$11.99-13.99","partnership_tenure_years":6,"msrp_broncos_bourbon_blend":"$40.99-44.99"}},"named_entities":{"people":[{"name":"Bryan Nolt","role":"Founder and CEO of Breckenridge Distillery"}],"products":["Breckenridge Bourbon Whiskey","Broncos Bourbon Blend","Broncos Creamsicle Whiskey Seltzer"],"companies":[{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"parent company (filer)"},{"name":"Breckenridge Distillery","relationship":"subsidiary"},{"name":"Denver Broncos","relationship":"brand partner (NFL team)"}],"dollarAmounts":[{"amount":"$34.99-39.99","context":"MSRP of Breckenridge Bourbon Whiskey"},{"amount":"$40.99-44.99","context":"MSRP of limited-edition Broncos Bourbon Blend trio"},{"amount":"$11.99-13.99","context":"MSRP of Broncos Creamsicle Whiskey Seltzer RTD"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-09T11:06:16.726Z","global_importance":8,"audience_relevance":35,"importance_components":{"tickerTier":"small-cap","eventGravity":"subsidiary-product-launch-marketing","sectorWeight":"cannabis-lifestyle CPG","geographicScope":"Colorado-only availability","financialDisclosure":"none","retailFavoriteBoost":"TLRY retains a retail/cannabis-following premium"}},"durationMs":46184,"modelName":"glm-5.3-flash"}}