{"success":true,"data":{"pressRelease":{"id":"138994","rtpr_id":"nACS5ffVKa-20260909","ticker":"AREB","exchange":"OTC","all_tickers":["AREB"],"title":"FLY REBEL FLY: American Rebel Light Beer Launches Abraham Lincoln \"Be a Rebel\" Campaign Ahead of Philadelphia Eagles Home Opener","author":"ACCESSWIRE","published_at":"2026-09-09T11:45:00.313Z","article_body":"From Lincoln to The Linc, America's Patriotic Beer Builds on Pennsylvania\nMomentum and Prepares for Its First Regular-Season NFL Game-Day Service\n\nLatest \"Historic Moments\" Video Featuring Abraham Lincoln and American Rebel\nCEO Andy Ross is Now Featured on AmericanRebel.com\n(https://americanrebel.com/) Days Before Philadelphia's September 13 NFL Home\nOpener\n\nPHILADELPHIA, PA AND NASHVILLE, TN / ACCESS Newswire\n(https://www.accessnewswire.com/) / September 9, 2026 / American Rebel\nHoldings, Inc. (OTCID:AREB), America's Patriotic Brand™ and creator of\nAmerican Rebel Light Beer - America's Patriotic, God-Fearing,\nConstitution-Loving, National Anthem-Singing, Stand Your Ground Beer™ -\ntoday announced the release of its new \"LINCOLN - BE A REBEL\" campaign video,\nthe latest installment in the Company's expanding \"HISTORIC MOMENTS\" and \"BE A\nREBEL\" patriotic content platform.\n\nFeaturing American Rebel Founder, Chairman and Chief Executive Officer Andy\nRoss alongside a creative portrayal of President Abraham Lincoln, the video is\nnow featured on the homepage of AmericanRebel.com and is available for public\nviewing on YouTube. The release comes five days before Philadelphia opens its\n2026 regular season at Lincoln Financial Field against the Washington\nCommanders on Sunday, September 13, at 4:25 p.m. ET.\n\nAmerican Rebel Light Beer is currently being served at Lincoln Financial Field\nfollowing a summer of concerts and major entertainment events. The Company\nexpects the September 13 home opener to mark American Rebel Light Beer's first\nservice during a regular-season NFL game, creating a timely connection among\nAbraham Lincoln, Lincoln Financial Field, Pennsylvania beer momentum and the\nbeginning of football season in Philadelphia.\n(https://app.accessnewswire.com/imagelibrary/818a6d71-6fc5-414b-a800-e5ffedf157fc/image202609090226353j2jcv.png)\nAmerican Rebel Founder, Chairman and CEO Andy Ross joins a creative portrayal\nof Abraham Lincoln in the Company's new \"Lincoln - Be a Rebel\" campaign\n\nWATCH THE \"LINCOLN - BE A REBEL\" CAMPAIGN\n\nFeatured on the American Rebel homepage: www.americanrebel.com\n\nWatch on YouTube: Abraham Lincoln | Founding Fathers Ad Campaign\n(https://pr.report/q28o)\n(https://pr.report/q28p)\nWATCH. SHARE. CELEBRATE FREEDOM. BE A REBEL.\n\nFLY EAGLES FLY. FLY REBEL FLY.\n\n\"Fly Eagles Fly - and now, Fly Rebel Fly,\" said Andy Ross, Founder, Chairman\nand Chief Executive Officer of American Rebel Holdings, Inc. \"Abraham Lincoln\nhad the courage and conviction to lead the country through one of the most\ndifficult chapters in American history. That spirit is a powerful fit for \"Be\na Rebel.\" Being a Rebel is not about division or breaking rules for the sake\nof rebellion. It is about standing tall for faith, freedom, family, personal\nresponsibility and the country we love.\"\n\n\"Four days after we release the Lincoln campaign, American Rebel Light is\nscheduled to be served at Lincoln Financial Field for Philadelphia's\nregular-season home opener. From Lincoln to The Linc, from Gettysburg to York\nand Philadelphia, our Pennsylvania story is taking flight. We invite patriotic\nAmericans to watch the video, share it, raise a Rebel Light and celebrate the\nUSA. Fly Rebel Fly. Rebel Up.\"\n\nFROM LINCOLN TO THE LINC: A CAMPAIGN BUILT FOR THIS MOMENT\n\nThe Abraham Lincoln installment carries forward American Rebel's blend of\npatriotic storytelling, American history, humor and founder-led brand\nidentity. Where the George Washington campaign celebrated the courage required\nto help create a nation, the Lincoln campaign turns toward the resolve\nrequired to help preserve one.\n\nThe broader \"HISTORIC MOMENTS\" and \"BE A REBEL\" platform celebrates leaders,\nvisionaries and patriots whose courage helped create and preserve the freedoms\nAmericans enjoy today. Each installment is designed to connect America's past\nwith a modern call for citizens to stand for freedom, independence, personal\nresponsibility, perseverance and love of country.\n\nBy pairing Andy Ross and American Rebel Light Beer with a creative portrayal\nof Abraham Lincoln, the new video delivers a timely campaign message just as\nPhiladelphia prepares for football season and Lincoln Financial Field shifts\nfrom its summer entertainment schedule into regular-season game day.\n\nSTAND TALL. STAND PROUD. BE LOUD. BE A REBEL.\n(https://pr.report/q29g)\nPENNSYLVANIA MOMENTUM TAKES FLIGHT\n\nPennsylvania has emerged as American Rebel Light Beer's most productive and\nfastest-developing state market. In July 2026, the Company reported that\nAmerican Rebel Light Beer had been purchased by 437 active buying accounts\nacross Pennsylvania, including retailers, bars and restaurants that had placed\nconfirmed orders for the brand. Approximately 225 of those accounts were\ngrocery and neighborhood retail locations stocking the product on shelf.\n\nThe Company's Pennsylvania distribution network covers 47 of the\nCommonwealth's 67 counties and is supported by five established wholesale\npartners: Wilson McGinley, Muller Distributing, Mid-State Beverage Company,\nBanko Beverage Company and Ace Distributing. Collectively, those partners\nreach a potential account universe of more than 5,400 retail locations across\nthe state.\n\nAmerican Rebel supported this distribution infrastructure throughout the\nsummer with grassroots consumer engagement, retailer activity, community\nevents and founder appearances. Activations in Gettysburg and at the historic\nYork State Fair extended the brand's reach beyond the beer aisle, while\nservice at Lincoln Financial Field introduced Rebel Light to consumers\nattending major concerts and entertainment events in Philadelphia.\n\nThe Company believes Pennsylvania demonstrates how its Distributor-First\nstrategy can work when strong wholesalers, committed retailers, local\nactivation and high-visibility venue placement operate together. The result is\na connected market-development model designed to move the brand from\ndistributor inventory to neighborhood shelves, on-premise accounts and major\nconsumer venues.\n(https://pr.report/q29h)\nAmerican Rebel Light Beer is being served at Lincoln Financial Field as\nPennsylvania continues to develop into the brand's leading state market\n\nA REGULAR-SEASON NFL GAME-DAY MILESTONE\n\nOn Sunday, September 13, 2026, Philadelphia is scheduled to host the\nWashington Commanders at Lincoln Financial Field at 4:25 p.m. ET in the team's\nregular-season home opener. American Rebel Light Beer is scheduled to be\navailable to adult consumers of legal drinking age attending the game, subject\nto venue and concession availability.\n\nManagement expects the home opener to represent the first regular-season NFL\ngame at which American Rebel Light Beer is served. The milestone advances the\nbrand from summer concerts and entertainment events into regular-season\nprofessional football and places America's Patriotic Beer in front of one of\nthe country's most passionate fan bases.\n\nThe timing also extends the message introduced in the earlier \"FLY REBEL\nLIGHT, FLY!\" campaign: American Rebel Light Beer is building its identity\nwhere consumers gather for music, sports, tailgating, community and shared\ncelebrations. The Company believes the connection among the Lincoln campaign,\nThe Linc and the Eagles' home opener creates a distinctive moment for both\nbrand storytelling and consumer trial.\n\nEAGLES COUNTRY. REBEL COUNTRY. ONE HISTORIC KICKOFF.\n\n\"Pennsylvania is showing what can happen when top-tier distribution, active\nretail partners and an authentic brand work together,\" said Todd Porter,\nPresident of American Rebel Beverages. \"We built a five-distributor network,\nreached hundreds of active buying accounts and supported that footprint with\nevents and direct consumer engagement across the Commonwealth. Now American\nRebel Light Beer is moving from summer service at Lincoln Financial Field into\nthe regular-season football calendar.\"\n\n\"The September 13 home opener is a meaningful progression for our brand and a\nmajor visibility opportunity in one of America's strongest sports markets.\nPennsylvania continues to be the blueprint for how we intend to combine\ndistributor execution, account growth, grassroots activation and premium venue\nplacement. Fly Rebel Fly.\"\n\nMORE THAN A VIDEO: A MULTI-PLATFORM BRAND-BUILDING ASSET\n\nAmerican Rebel has deployed the Abraham Lincoln campaign across its corporate\nwebsite, beer website, social-media platforms, distributor communications,\nretailer outreach, consumer marketing and investor communications. The Company\nbelieves the video can strengthen recognition of American Rebel Light Beer as\nAmerica's Patriotic Beer™, expand the \"HISTORIC MOMENTS\" content library and\nprovide distributors and retailers with a timely, shareable asset for football\nseason.\n(https://pr.report/q28q)\nThe Lincoln campaign follows the George Washington installment and advances\nAmerican Rebel's strategy of pairing recognizable figures from American\nhistory with modern, founder-driven storytelling. The recurring platform is\nintended to encourage consumer engagement while reinforcing the values that\ndefine the American Rebel brand: faith, freedom, personal responsibility, hard\nwork, perseverance and love of country.\n(https://pr.report/q29i)\nAmerican Rebel Light Beer - America's Patriotic Beer™ - continues expanding\nits retail, on-premise and venue presence in Pennsylvania and other U.S.\nmarkets\n\nWATCH. SHARE. RAISE A REBEL.\n\nAmerican Rebel invites patriotic Americans, football fans, consumers,\ndistributors, retailers, veterans, first responders and supporters of the\nbrand to watch the Lincoln campaign, share it across social media and join the\ngrowing movement to \"BE A REBEL.\"\n\nWatch the Lincoln campaign: https://youtu.be/S4Cbw92i-n4?si=GXcGgMDkS_M2UM5d\n\nVisit American Rebel: www.americanrebel.com\n\nLearn more about American Rebel Light Beer: www.americanrebelbeer.com\n\nWATCH IT. SHARE IT. RAISE A REBEL. FLY REBEL FLY.\n\nABOUT AMERICAN REBEL LIGHT BEER\n\nAmerican Rebel Light Beer is the crisp, refreshing, all-American light lager\ncrafted for patriots who love freedom, music, motorsports, tailgates, football\nand celebrating the American way of life. It is positioned for concerts, race\nweekends, community events, backyard gatherings and the occasions when\nAmericans come together to celebrate life, liberty and the pursuit of the\nAmerican Dream.\n\nAnchored by its signature brand statement - \"America's Patriotic, God-Fearing,\nConstitution-Loving, National Anthem-Singing, Stand Your Ground Beer™\" -\nAmerican Rebel Light Beer follows a Distributor-First growth strategy that\nprioritizes relationships with established wholesalers capable of accelerating\nretail, on-premise and venue availability.\n\nAmerican Rebel Beverages partners with AlcSource as its beverage alcohol\nfacilitator and City Brewing as its contract brewing and co-packing partner,\nproviding an asset-light production and supply platform designed to support\ncontinued regional and national expansion.\n\nAmerican Rebel Beverages Distribution and Account Inquiries:\n\nTodd Porter, President, American Rebel Beverages\n\ntporter@americanrebelbeer.com\n\nAMERICAN REBEL LIGHT BEER. IT TASTES LIKE FREEDOM.\n(https://pr.report/q29j)\nABOUT AMERICAN REBEL HOLDINGS, INC.\n\nAmerican Rebel Holdings, Inc. (OTCID:AREB) is America's Patriotic Brand™.\nThe Company is a Nevada corporation with its principal executive offices in\nNashville, Tennessee, and offers American Rebel Light Beer, safes and security\nproducts, branded lifestyle merchandise and related patriotic media and\nmarketing initiatives.\n\nThrough American Rebel Light Beer, Champion Safe Company, branded merchandise,\nlive events, music, media appearances and community-based activations,\nAmerican Rebel is working to expand national brand recognition while\nstrengthening the connection among consumer identity, product demand and\nlong-term shareholder value. Champion Safe supports the Company's broader\nmission through high-quality safes and vault doors manufactured in North\nAmerica with American-made steel.\n\nwww.americanrebel.com | www.americanrebelbeer.com | www.championsafe.com\n\nFORWARD-LOOKING STATEMENTS\n\nThis press release contains forward-looking statements within the meaning of\nSection 27A of the Securities Act of 1933, as amended, Section 21E of the\nSecurities Exchange Act of 1934, as amended, and the Private Securities\nLitigation Reform Act of 1995. Forward-looking statements include statements\nconcerning expectations, beliefs, projections, future plans, strategies,\nanticipated events or trends and are not statements of historical fact.\n\nForward-looking statements in this release include, without limitation,\nstatements regarding the anticipated availability and service of American\nRebel Light Beer at Lincoln Financial Field during the September 13, 2026 home\nopener and future sporting or entertainment events; management's expectation\nthat the September 13 game will represent the brand's first regular-season NFL\ngame-day service; the anticipated marketing, consumer-engagement, viewership\nand brand-building effects of the Abraham Lincoln, \"HISTORIC MOMENTS\" and \"BE\nA REBEL\" campaigns; continued Pennsylvania retail, on-premise, distributor and\naccount growth; anticipated consumer trial and sell-through; future venue\nplacements; national market expansion; distributor and retailer support;\nproduct demand; revenue opportunities; and the Company's broader business,\nmarketing and growth strategies.\n\nForward-looking statements may be identified by words such as \"believes,\"\n\"expects,\" \"anticipates,\" \"intends,\" \"plans,\" \"may,\" \"will,\" \"should,\"\n\"could,\" \"continues,\" \"opportunity,\" \"target,\" \"potential\" and similar\nexpressions. These statements are based on management's current expectations,\nestimates, plans, assumptions and beliefs and are not guarantees of future\nperformance.\n\nActual results could differ materially because of risks and uncertainties\nincluding venue and concession decisions; limitations on the number or\nlocation of concession points carrying the product; postponement, cancellation\nor rescheduling of games, concerts or other events; changes in team, league,\nbroadcast or venue schedules; distributor, retailer and concessionaire\nexecution; product availability; production, packaging, freight or logistics\ndisruptions; regulatory requirements governing alcoholic beverages; consumer\npreferences; competitive pressures; pricing; inflation; economic conditions;\naccess to capital; liquidity; dilution; market acceptance of the Company's\nbrand positioning; the effectiveness of marketing campaigns; and risks\ndescribed in the Company's filings and public disclosures.\n\nThere can be no assurance that American Rebel Light Beer will be available at\nevery event, concession location or time referenced in this release, that any\nvenue placement or distribution relationship will continue or expand, or that\nthe campaign or stadium availability will produce any particular level of\nsales, revenue, consumer engagement, brand recognition or shareholder value.\n\nForward-looking statements speak only as of the date of this release. American\nRebel Holdings, Inc. undertakes no obligation to update or revise any\nforward-looking statement except as required by applicable law.\n\nHISTORICAL PORTRAYAL AND CREATIVE CONTENT DISCLAIMER\n\nThe Abraham Lincoln, \"HISTORIC MOMENTS\" and \"BE A REBEL\" videos include\ncreative reenactments, dramatizations, stylized portrayals, fictionalized\nsituations and entertainment-oriented brand storytelling. No claim is made\nthat any portrayed event, setting, interaction or dialogue reflects an actual\nhistorical event or statement. The depiction of Abraham Lincoln does not imply\nendorsement, authorization, approval or affiliation by Abraham Lincoln, any\nestate, historical organization, museum, governmental institution or other\nparty.\n\nTHIRD-PARTY NAMES, TRADEMARKS AND NO IMPLIED AFFILIATION\n\nReferences to Lincoln Financial Field, the Philadelphia Eagles, the Washington\nCommanders, the National Football League, FOX, concerts, performers,\ndistributors, retailers, venues and other third parties are included solely\nfor descriptive and informational purposes. Unless expressly stated in\ndefinitive written documentation, no sponsorship, endorsement, approval,\naffiliation, partnership, joint venture, agency, licensing arrangement or\nofficial association with any team, league, broadcaster, venue, artist or\nother third party is intended or implied. All third-party trademarks, trade\nnames, team names, league names, venue names and logos are the property of\ntheir respective owners.\n\nAmerican Rebel Light Beer is intended for adults 21 years of age and older.\nPlease enjoy responsibly.\n\nCONTACT INFORMATION\n\nInvestor Relations and Media:\nAmerican Rebel Holdings, Inc.\nir@americanrebel.com | info@americanrebel.com\n\nAmerican Rebel Beverages Distribution and Account Inquiries:\nTodd Porter, President, American Rebel Beverages\ntporter@americanrebelbeer.com\n\nSOURCE: American Rebel Holdings, Inc.\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/consumer-and-retail-products/fly-rebel-fly-american-rebel-light-beer-launches-abraham-lincoln-%22be-1218491)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nACS5ffVKa-20260909","title":"FLY REBEL FLY: American Rebel Light Beer Launches Abraham Lincoln \"Be a Rebel\" Campaign Ahead of Philadelphia Eagles Home Opener","author":"ACCESSWIRE","ticker":"AREB","created":"2026-09-09T11:45:00.313Z","tickers":["AREB"],"exchange":"OTC","article_body":"From Lincoln to The Linc, America's Patriotic Beer Builds on Pennsylvania\nMomentum and Prepares for Its First Regular-Season NFL Game-Day Service\n\nLatest \"Historic Moments\" Video Featuring Abraham Lincoln and American Rebel\nCEO Andy Ross is Now Featured on AmericanRebel.com\n(https://americanrebel.com/) Days Before Philadelphia's September 13 NFL Home\nOpener\n\nPHILADELPHIA, PA AND NASHVILLE, TN / ACCESS Newswire\n(https://www.accessnewswire.com/) / September 9, 2026 / American Rebel\nHoldings, Inc. (OTCID:AREB), America's Patriotic Brand™ and creator of\nAmerican Rebel Light Beer - America's Patriotic, God-Fearing,\nConstitution-Loving, National Anthem-Singing, Stand Your Ground Beer™ -\ntoday announced the release of its new \"LINCOLN - BE A REBEL\" campaign video,\nthe latest installment in the Company's expanding \"HISTORIC MOMENTS\" and \"BE A\nREBEL\" patriotic content platform.\n\nFeaturing American Rebel Founder, Chairman and Chief Executive Officer Andy\nRoss alongside a creative portrayal of President Abraham Lincoln, the video is\nnow featured on the homepage of AmericanRebel.com and is available for public\nviewing on YouTube. The release comes five days before Philadelphia opens its\n2026 regular season at Lincoln Financial Field against the Washington\nCommanders on Sunday, September 13, at 4:25 p.m. ET.\n\nAmerican Rebel Light Beer is currently being served at Lincoln Financial Field\nfollowing a summer of concerts and major entertainment events. The Company\nexpects the September 13 home opener to mark American Rebel Light Beer's first\nservice during a regular-season NFL game, creating a timely connection among\nAbraham Lincoln, Lincoln Financial Field, Pennsylvania beer momentum and the\nbeginning of football season in Philadelphia.\n(https://app.accessnewswire.com/imagelibrary/818a6d71-6fc5-414b-a800-e5ffedf157fc/image202609090226353j2jcv.png)\nAmerican Rebel Founder, Chairman and CEO Andy Ross joins a creative portrayal\nof Abraham Lincoln in the Company's new \"Lincoln - Be a Rebel\" campaign\n\nWATCH THE \"LINCOLN - BE A REBEL\" CAMPAIGN\n\nFeatured on the American Rebel homepage: www.americanrebel.com\n\nWatch on YouTube: Abraham Lincoln | Founding Fathers Ad Campaign\n(https://pr.report/q28o)\n(https://pr.report/q28p)\nWATCH. SHARE. CELEBRATE FREEDOM. BE A REBEL.\n\nFLY EAGLES FLY. FLY REBEL FLY.\n\n\"Fly Eagles Fly - and now, Fly Rebel Fly,\" said Andy Ross, Founder, Chairman\nand Chief Executive Officer of American Rebel Holdings, Inc. \"Abraham Lincoln\nhad the courage and conviction to lead the country through one of the most\ndifficult chapters in American history. That spirit is a powerful fit for \"Be\na Rebel.\" Being a Rebel is not about division or breaking rules for the sake\nof rebellion. It is about standing tall for faith, freedom, family, personal\nresponsibility and the country we love.\"\n\n\"Four days after we release the Lincoln campaign, American Rebel Light is\nscheduled to be served at Lincoln Financial Field for Philadelphia's\nregular-season home opener. From Lincoln to The Linc, from Gettysburg to York\nand Philadelphia, our Pennsylvania story is taking flight. We invite patriotic\nAmericans to watch the video, share it, raise a Rebel Light and celebrate the\nUSA. Fly Rebel Fly. Rebel Up.\"\n\nFROM LINCOLN TO THE LINC: A CAMPAIGN BUILT FOR THIS MOMENT\n\nThe Abraham Lincoln installment carries forward American Rebel's blend of\npatriotic storytelling, American history, humor and founder-led brand\nidentity. Where the George Washington campaign celebrated the courage required\nto help create a nation, the Lincoln campaign turns toward the resolve\nrequired to help preserve one.\n\nThe broader \"HISTORIC MOMENTS\" and \"BE A REBEL\" platform celebrates leaders,\nvisionaries and patriots whose courage helped create and preserve the freedoms\nAmericans enjoy today. Each installment is designed to connect America's past\nwith a modern call for citizens to stand for freedom, independence, personal\nresponsibility, perseverance and love of country.\n\nBy pairing Andy Ross and American Rebel Light Beer with a creative portrayal\nof Abraham Lincoln, the new video delivers a timely campaign message just as\nPhiladelphia prepares for football season and Lincoln Financial Field shifts\nfrom its summer entertainment schedule into regular-season game day.\n\nSTAND TALL. STAND PROUD. BE LOUD. BE A REBEL.\n(https://pr.report/q29g)\nPENNSYLVANIA MOMENTUM TAKES FLIGHT\n\nPennsylvania has emerged as American Rebel Light Beer's most productive and\nfastest-developing state market. In July 2026, the Company reported that\nAmerican Rebel Light Beer had been purchased by 437 active buying accounts\nacross Pennsylvania, including retailers, bars and restaurants that had placed\nconfirmed orders for the brand. Approximately 225 of those accounts were\ngrocery and neighborhood retail locations stocking the product on shelf.\n\nThe Company's Pennsylvania distribution network covers 47 of the\nCommonwealth's 67 counties and is supported by five established wholesale\npartners: Wilson McGinley, Muller Distributing, Mid-State Beverage Company,\nBanko Beverage Company and Ace Distributing. Collectively, those partners\nreach a potential account universe of more than 5,400 retail locations across\nthe state.\n\nAmerican Rebel supported this distribution infrastructure throughout the\nsummer with grassroots consumer engagement, retailer activity, community\nevents and founder appearances. Activations in Gettysburg and at the historic\nYork State Fair extended the brand's reach beyond the beer aisle, while\nservice at Lincoln Financial Field introduced Rebel Light to consumers\nattending major concerts and entertainment events in Philadelphia.\n\nThe Company believes Pennsylvania demonstrates how its Distributor-First\nstrategy can work when strong wholesalers, committed retailers, local\nactivation and high-visibility venue placement operate together. The result is\na connected market-development model designed to move the brand from\ndistributor inventory to neighborhood shelves, on-premise accounts and major\nconsumer venues.\n(https://pr.report/q29h)\nAmerican Rebel Light Beer is being served at Lincoln Financial Field as\nPennsylvania continues to develop into the brand's leading state market\n\nA REGULAR-SEASON NFL GAME-DAY MILESTONE\n\nOn Sunday, September 13, 2026, Philadelphia is scheduled to host the\nWashington Commanders at Lincoln Financial Field at 4:25 p.m. ET in the team's\nregular-season home opener. American Rebel Light Beer is scheduled to be\navailable to adult consumers of legal drinking age attending the game, subject\nto venue and concession availability.\n\nManagement expects the home opener to represent the first regular-season NFL\ngame at which American Rebel Light Beer is served. The milestone advances the\nbrand from summer concerts and entertainment events into regular-season\nprofessional football and places America's Patriotic Beer in front of one of\nthe country's most passionate fan bases.\n\nThe timing also extends the message introduced in the earlier \"FLY REBEL\nLIGHT, FLY!\" campaign: American Rebel Light Beer is building its identity\nwhere consumers gather for music, sports, tailgating, community and shared\ncelebrations. The Company believes the connection among the Lincoln campaign,\nThe Linc and the Eagles' home opener creates a distinctive moment for both\nbrand storytelling and consumer trial.\n\nEAGLES COUNTRY. REBEL COUNTRY. ONE HISTORIC KICKOFF.\n\n\"Pennsylvania is showing what can happen when top-tier distribution, active\nretail partners and an authentic brand work together,\" said Todd Porter,\nPresident of American Rebel Beverages. \"We built a five-distributor network,\nreached hundreds of active buying accounts and supported that footprint with\nevents and direct consumer engagement across the Commonwealth. Now American\nRebel Light Beer is moving from summer service at Lincoln Financial Field into\nthe regular-season football calendar.\"\n\n\"The September 13 home opener is a meaningful progression for our brand and a\nmajor visibility opportunity in one of America's strongest sports markets.\nPennsylvania continues to be the blueprint for how we intend to combine\ndistributor execution, account growth, grassroots activation and premium venue\nplacement. Fly Rebel Fly.\"\n\nMORE THAN A VIDEO: A MULTI-PLATFORM BRAND-BUILDING ASSET\n\nAmerican Rebel has deployed the Abraham Lincoln campaign across its corporate\nwebsite, beer website, social-media platforms, distributor communications,\nretailer outreach, consumer marketing and investor communications. The Company\nbelieves the video can strengthen recognition of American Rebel Light Beer as\nAmerica's Patriotic Beer™, expand the \"HISTORIC MOMENTS\" content library and\nprovide distributors and retailers with a timely, shareable asset for football\nseason.\n(https://pr.report/q28q)\nThe Lincoln campaign follows the George Washington installment and advances\nAmerican Rebel's strategy of pairing recognizable figures from American\nhistory with modern, founder-driven storytelling. The recurring platform is\nintended to encourage consumer engagement while reinforcing the values that\ndefine the American Rebel brand: faith, freedom, personal responsibility, hard\nwork, perseverance and love of country.\n(https://pr.report/q29i)\nAmerican Rebel Light Beer - America's Patriotic Beer™ - continues expanding\nits retail, on-premise and venue presence in Pennsylvania and other U.S.\nmarkets\n\nWATCH. SHARE. RAISE A REBEL.\n\nAmerican Rebel invites patriotic Americans, football fans, consumers,\ndistributors, retailers, veterans, first responders and supporters of the\nbrand to watch the Lincoln campaign, share it across social media and join the\ngrowing movement to \"BE A REBEL.\"\n\nWatch the Lincoln campaign: https://youtu.be/S4Cbw92i-n4?si=GXcGgMDkS_M2UM5d\n\nVisit American Rebel: www.americanrebel.com\n\nLearn more about American Rebel Light Beer: www.americanrebelbeer.com\n\nWATCH IT. SHARE IT. RAISE A REBEL. FLY REBEL FLY.\n\nABOUT AMERICAN REBEL LIGHT BEER\n\nAmerican Rebel Light Beer is the crisp, refreshing, all-American light lager\ncrafted for patriots who love freedom, music, motorsports, tailgates, football\nand celebrating the American way of life. It is positioned for concerts, race\nweekends, community events, backyard gatherings and the occasions when\nAmericans come together to celebrate life, liberty and the pursuit of the\nAmerican Dream.\n\nAnchored by its signature brand statement - \"America's Patriotic, God-Fearing,\nConstitution-Loving, National Anthem-Singing, Stand Your Ground Beer™\" -\nAmerican Rebel Light Beer follows a Distributor-First growth strategy that\nprioritizes relationships with established wholesalers capable of accelerating\nretail, on-premise and venue availability.\n\nAmerican Rebel Beverages partners with AlcSource as its beverage alcohol\nfacilitator and City Brewing as its contract brewing and co-packing partner,\nproviding an asset-light production and supply platform designed to support\ncontinued regional and national expansion.\n\nAmerican Rebel Beverages Distribution and Account Inquiries:\n\nTodd Porter, President, American Rebel Beverages\n\ntporter@americanrebelbeer.com\n\nAMERICAN REBEL LIGHT BEER. IT TASTES LIKE FREEDOM.\n(https://pr.report/q29j)\nABOUT AMERICAN REBEL HOLDINGS, INC.\n\nAmerican Rebel Holdings, Inc. (OTCID:AREB) is America's Patriotic Brand™.\nThe Company is a Nevada corporation with its principal executive offices in\nNashville, Tennessee, and offers American Rebel Light Beer, safes and security\nproducts, branded lifestyle merchandise and related patriotic media and\nmarketing initiatives.\n\nThrough American Rebel Light Beer, Champion Safe Company, branded merchandise,\nlive events, music, media appearances and community-based activations,\nAmerican Rebel is working to expand national brand recognition while\nstrengthening the connection among consumer identity, product demand and\nlong-term shareholder value. Champion Safe supports the Company's broader\nmission through high-quality safes and vault doors manufactured in North\nAmerica with American-made steel.\n\nwww.americanrebel.com | www.americanrebelbeer.com | www.championsafe.com\n\nFORWARD-LOOKING STATEMENTS\n\nThis press release contains forward-looking statements within the meaning of\nSection 27A of the Securities Act of 1933, as amended, Section 21E of the\nSecurities Exchange Act of 1934, as amended, and the Private Securities\nLitigation Reform Act of 1995. Forward-looking statements include statements\nconcerning expectations, beliefs, projections, future plans, strategies,\nanticipated events or trends and are not statements of historical fact.\n\nForward-looking statements in this release include, without limitation,\nstatements regarding the anticipated availability and service of American\nRebel Light Beer at Lincoln Financial Field during the September 13, 2026 home\nopener and future sporting or entertainment events; management's expectation\nthat the September 13 game will represent the brand's first regular-season NFL\ngame-day service; the anticipated marketing, consumer-engagement, viewership\nand brand-building effects of the Abraham Lincoln, \"HISTORIC MOMENTS\" and \"BE\nA REBEL\" campaigns; continued Pennsylvania retail, on-premise, distributor and\naccount growth; anticipated consumer trial and sell-through; future venue\nplacements; national market expansion; distributor and retailer support;\nproduct demand; revenue opportunities; and the Company's broader business,\nmarketing and growth strategies.\n\nForward-looking statements may be identified by words such as \"believes,\"\n\"expects,\" \"anticipates,\" \"intends,\" \"plans,\" \"may,\" \"will,\" \"should,\"\n\"could,\" \"continues,\" \"opportunity,\" \"target,\" \"potential\" and similar\nexpressions. These statements are based on management's current expectations,\nestimates, plans, assumptions and beliefs and are not guarantees of future\nperformance.\n\nActual results could differ materially because of risks and uncertainties\nincluding venue and concession decisions; limitations on the number or\nlocation of concession points carrying the product; postponement, cancellation\nor rescheduling of games, concerts or other events; changes in team, league,\nbroadcast or venue schedules; distributor, retailer and concessionaire\nexecution; product availability; production, packaging, freight or logistics\ndisruptions; regulatory requirements governing alcoholic beverages; consumer\npreferences; competitive pressures; pricing; inflation; economic conditions;\naccess to capital; liquidity; dilution; market acceptance of the Company's\nbrand positioning; the effectiveness of marketing campaigns; and risks\ndescribed in the Company's filings and public disclosures.\n\nThere can be no assurance that American Rebel Light Beer will be available at\nevery event, concession location or time referenced in this release, that any\nvenue placement or distribution relationship will continue or expand, or that\nthe campaign or stadium availability will produce any particular level of\nsales, revenue, consumer engagement, brand recognition or shareholder value.\n\nForward-looking statements speak only as of the date of this release. American\nRebel Holdings, Inc. undertakes no obligation to update or revise any\nforward-looking statement except as required by applicable law.\n\nHISTORICAL PORTRAYAL AND CREATIVE CONTENT DISCLAIMER\n\nThe Abraham Lincoln, \"HISTORIC MOMENTS\" and \"BE A REBEL\" videos include\ncreative reenactments, dramatizations, stylized portrayals, fictionalized\nsituations and entertainment-oriented brand storytelling. No claim is made\nthat any portrayed event, setting, interaction or dialogue reflects an actual\nhistorical event or statement. The depiction of Abraham Lincoln does not imply\nendorsement, authorization, approval or affiliation by Abraham Lincoln, any\nestate, historical organization, museum, governmental institution or other\nparty.\n\nTHIRD-PARTY NAMES, TRADEMARKS AND NO IMPLIED AFFILIATION\n\nReferences to Lincoln Financial Field, the Philadelphia Eagles, the Washington\nCommanders, the National Football League, FOX, concerts, performers,\ndistributors, retailers, venues and other third parties are included solely\nfor descriptive and informational purposes. Unless expressly stated in\ndefinitive written documentation, no sponsorship, endorsement, approval,\naffiliation, partnership, joint venture, agency, licensing arrangement or\nofficial association with any team, league, broadcaster, venue, artist or\nother third party is intended or implied. All third-party trademarks, trade\nnames, team names, league names, venue names and logos are the property of\ntheir respective owners.\n\nAmerican Rebel Light Beer is intended for adults 21 years of age and older.\nPlease enjoy responsibly.\n\nCONTACT INFORMATION\n\nInvestor Relations and Media:\nAmerican Rebel Holdings, Inc.\nir@americanrebel.com | info@americanrebel.com\n\nAmerican Rebel Beverages Distribution and Account Inquiries:\nTodd Porter, President, American Rebel Beverages\ntporter@americanrebelbeer.com\n\nSOURCE: American Rebel Holdings, Inc.\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/consumer-and-retail-products/fly-rebel-fly-american-rebel-light-beer-launches-abraham-lincoln-%22be-1218491)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved."},"type":"article","timestamp":"2026-09-09T11:45:00.359529529Z","server_sent_at_ms":1788954300359},"received_at":"2026-09-09T11:45:00.412Z","source_url":"https://www.accessnewswire.com/newsroom/en/consumer-and-retail-products/fly-rebel-fly-american-rebel-light-beer-launches-abraham-lincoln-%22be-1218491"},"analysis":{"id":"127836","press_release_id":"138994","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":["Highly promotional release with no revenue, volume, or financial metrics disclosed","No official sponsorship or endorsement deal -- release explicitly disclaims any NFL/Eagles/venue affiliation","Game-day product availability is 'subject to venue and concession availability'","Forward-looking statements section cites dilution, access to capital, and liquidity risks","Micro-cap OTC issuer with mixed business lines (beer, safes, merchandise)"],"eventType":"operations_update","narrative":"American Rebel Light Beer has released a new \"Lincoln - Be a Rebel\" campaign video featuring founder and CEO Andy Ross alongside a creative portrayal of Abraham Lincoln, timed to the Philadelphia Eagles' September 13 home opener at Lincoln Financial Field.\n\nManagement expects the September 13 game against the Washington Commanders to mark the brand's first regular-season NFL game-day service, a progression from summer concert and entertainment-event service at the same venue.\n\nThe release touts Pennsylvania as the brand's leading state market, citing 437 active buying accounts, distribution across 47 of 67 counties through five wholesalers, and a potential account universe of more than 5,400 retail locations.\n\nThe announcement is promotional in nature and contains no revenue or financial figures; game-day availability remains subject to venue and concession decisions, and the company explicitly disclaims any official affiliation with the NFL, the Eagles, or Lincoln Financial Field.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Promotional brand-building release from a micro-cap; treat as noise unless followed by quantified distribution or revenue disclosures."},"keyFigures":{"customDimensions":{"home_opener":"September 13, 2026, 4:25 p.m. ET","pa_county_coverage":"47 of 67 counties","wholesale_partners":5,"pa_active_buying_accounts":437,"potential_retail_locations":"5,400+","pa_grocery_retail_locations":225}},"quotedText":"Fly Eagles Fly - and now, Fly Rebel Fly","namedEntities":{"people":[{"name":"Andy Ross","role":"Founder, Chairman and CEO, American Rebel Holdings"},{"name":"Todd Porter","role":"President, American Rebel Beverages"}],"products":["American Rebel Light Beer","\"Lincoln - Be a Rebel\" campaign video","\"HISTORIC MOMENTS\" content platform","\"BE A REBEL\" campaign","Champion Safe safes and vault doors"],"companies":[{"name":"American Rebel Holdings, Inc.","ticker":"AREB","relationship":"filer"},{"name":"American Rebel Beverages","relationship":"subsidiary (beer business)"},{"name":"Champion Safe Company","relationship":"subsidiary (safes and vault doors)"},{"name":"AlcSource","relationship":"beverage alcohol facilitator partner"},{"name":"City Brewing","relationship":"contract brewing and co-packing partner"},{"name":"Wilson McGinley","relationship":"Pennsylvania wholesale distributor"},{"name":"Muller Distributing","relationship":"Pennsylvania wholesale distributor"},{"name":"Mid-State Beverage Company","relationship":"Pennsylvania wholesale distributor"},{"name":"Banko Beverage Company","relationship":"Pennsylvania wholesale distributor"},{"name":"Ace Distributing","relationship":"Pennsylvania wholesale distributor"},{"name":"Philadelphia Eagles","relationship":"home team at Lincoln Financial Field (referenced for context, no affiliation)"},{"name":"Washington Commanders","relationship":"opponent in September 13 home opener (referenced for context, no affiliation)"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A promotional marketing-campaign launch paired with a modest brand milestone -- first regular-season NFL game-day service at Lincoln Financial Field. No revenue, earnings, or financial figures are disclosed, and game-day availability is expressly conditional on venue and concession decisions."},"tickerRelevance":{"others":[],"primary":"AREB"},"globalImportance":12,"audienceRelevance":18,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"micro-cap OTC","eventGravity":"promotional-marketing-campaign","venueMilestone":"first regular-season NFL game-day service","householdBrandBoost":0,"retailFavoriteBoost":0,"financialDisclosureQuality":"none -- no figures with P&L impact"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"American Rebel Light Beer has released a new \"Lincoln - Be a Rebel\" campaign video featuring founder and CEO Andy Ross alongside a creative portrayal of Abraham Lincoln, timed to the Philadelphia Eagles' September 13 home opener at Lincoln Financial Field.\n\nManagement expects the September 13 game against the Washington Commanders to mark the brand's first regular-season NFL game-day service, a progression from summer concert and entertainment-event service at the same venue.\n\nThe release touts Pennsylvania as the brand's leading state market, citing 437 active buying accounts, distribution across 47 of 67 counties through five wholesalers, and a potential account universe of more than 5,400 retail locations.\n\nThe announcement is promotional in nature and contains no revenue or financial figures; game-day availability remains subject to venue and concession decisions, and the company explicitly disclaims any official affiliation with the NFL, the Eagles, or Lincoln Financial Field.","key_figures":{"customDimensions":{"home_opener":"September 13, 2026, 4:25 p.m. ET","pa_county_coverage":"47 of 67 counties","wholesale_partners":5,"pa_active_buying_accounts":437,"potential_retail_locations":"5,400+","pa_grocery_retail_locations":225}},"named_entities":{"people":[{"name":"Andy Ross","role":"Founder, Chairman and CEO, American Rebel Holdings"},{"name":"Todd Porter","role":"President, American Rebel Beverages"}],"products":["American Rebel Light Beer","\"Lincoln - Be a Rebel\" campaign video","\"HISTORIC MOMENTS\" content platform","\"BE A REBEL\" campaign","Champion Safe safes and vault doors"],"companies":[{"name":"American Rebel Holdings, Inc.","ticker":"AREB","relationship":"filer"},{"name":"American Rebel Beverages","relationship":"subsidiary (beer business)"},{"name":"Champion Safe Company","relationship":"subsidiary (safes and vault doors)"},{"name":"AlcSource","relationship":"beverage alcohol facilitator partner"},{"name":"City Brewing","relationship":"contract brewing and co-packing partner"},{"name":"Wilson McGinley","relationship":"Pennsylvania wholesale distributor"},{"name":"Muller Distributing","relationship":"Pennsylvania wholesale distributor"},{"name":"Mid-State Beverage Company","relationship":"Pennsylvania wholesale distributor"},{"name":"Banko Beverage Company","relationship":"Pennsylvania wholesale distributor"},{"name":"Ace Distributing","relationship":"Pennsylvania wholesale distributor"},{"name":"Philadelphia Eagles","relationship":"home team at Lincoln Financial Field (referenced for context, no affiliation)"},{"name":"Washington Commanders","relationship":"opponent in September 13 home opener (referenced for context, no affiliation)"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-09T11:46:02.699Z","global_importance":12,"audience_relevance":18,"importance_components":{"tickerTier":"micro-cap OTC","eventGravity":"promotional-marketing-campaign","venueMilestone":"first regular-season NFL game-day service","householdBrandBoost":0,"retailFavoriteBoost":0,"financialDisclosureQuality":"none -- no figures with P&L impact"}},"durationMs":null,"modelName":"glm-5.3-flash"}}