{"success":true,"data":{"pressRelease":{"id":"139038","rtpr_id":"nBw4tVlxba-20260909","ticker":"BARK","exchange":"NYSE","all_tickers":["BARK"],"title":"BARK and Girl Scouts® Introduce Patch Pals™ — The First-Ever Girl Scout Cookie Made for Dogs","author":"Business Wire","published_at":"2026-09-09T12:00:01.210Z","article_body":"BARK and Girl Scouts(®) Introduce Patch Pals™ — The First-Ever Girl Scout\nCookie Made for Dogs\n\nPatch Pals expands how friends and families, including the four-legged family\nmembers, can take part in the fun of the Girl Scout Cookie season\n\nBARK (NYSE: BARK), the world's most dog-centric company devoted to making all\ndogs happy, has today announced a first-of-its-kind partnership with Girl\nScouts of the USA to launch Patch Pals™ — the first-ever Girl Scout cookie\nmade specifically for dogs. Launching nationally in January 2027, Patch Pals\nwill give supporters a brand-new way to celebrate Girl Scout Cookie season\nwith every tail-wagging member of the family.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260909773969/en/\n(https://www.businesswire.com/news/home/20260909773969/en/)\n\nBARK and Girl Scouts® Introduce Patch Pals™ — The First-Ever Girl Scout\nCookie Made for Dogs\n\nGirl Scout Cookie season has united families, friends, neighbors, and\ncommunities for more than a century. But for millions of those households,\ndogs are part of the family too, and for years, Girl Scout troops across the\ncountry have been asking the same question: what about the dogs? Now, for the\nfirst time, they get to be part of it. Dog parents can soon enjoy Girl Scout\nCookie season alongside their pups while supporting girls as they build\nvaluable entrepreneurial skills and work toward their goals. All proceeds stay\nlocal, helping Girl Scout troops and their four-legged friends fund meaningful\nexperiences and opportunities throughout the year. Through this partnership,\nBARK is bringing its expertise in dog products to Girl Scouts, creating an\nentirely new product category for the Cookie program for the first time in its\nhistory.\n\nPatch Pals are soft-baked, blueberry muffin-flavored dog cookies made with\nreal blueberries. Backed by years of BARK research into dog treat flavors and\nnutrition, Patch Pals are formulated to avoid more than 95% of the most common\ndog allergens. A premium BARK recipe crafted with the same quality and care\ndog parents expect from the brand, each 8-ounce box contains treats in four\nshapes, including three fun \"patches\" representing community, exploration, and\nplay - themes central to Girl Scout experiences - and a trefoil nodding to the\nGirl Scouts logo.\n\n\"Dogs are family. We've always believed that, and so has everyone who's bought\na box of Girl Scout Cookies with a dog waiting at the door,\" said Dave\nStangle, Vice President of Brand Marketing at BARK. \"This partnership is\nsomething we've dreamed about, something Girl Scouts have been asking for, and\nsomething millions of dogs have been waiting for their whole lives. Now every\nmember of the household gets a cookie.\"\n\n“Girl Scout Cookie season has always been about community, and Patch Pals\nare a natural extension of that tradition,” said Neha Woodward, VP, Product\nProgram Management at Girl Scouts of the USA. “For the first time, the dogs\nwho share our homes and our hearts get to be part of the celebration. We’re\nproud to partner with BARK to bring this to life and to give our girls a new,\nmeaningful way to connect with supporters.”\n\nPatch Pals will be available exclusively online through your local Girl Scout\nor troop with shipping direct to your home. Customers can visit\nwww.girlscoutcookies.org\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.girlscoutcookies.org%2F&esheet=54600555&newsitemid=20260909773969&lan=en-US&anchor=www.girlscoutcookies.org&index=1&md5=549a0a92278d816c6864ff86fcf473ad)\nto find a local Girl Scout troop near you and to sign up for notifications\nwhen cookie season begins nationally, or Text “Cookies” to 59618 to get\nthe latest Girl Scout Cookie news. As an added treat, all BarkBox and Super\nChewer subscribers will receive a sample of Patch Pals in their January 2027\ndelivery.\n\nGirl Scout Cookie season is recognized nationally from January through April,\nbut local dates vary by region at www.girlscoutcookies.org\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.girlscoutcookies.org%2F&esheet=54600555&newsitemid=20260909773969&lan=en-US&anchor=www.girlscoutcookies.org&index=2&md5=698d7e0164e2ee6209b3a831bcc5cc30)\n. To learn more about BARK visit bark.co\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fbark.co%2F&esheet=54600555&newsitemid=20260909773969&lan=en-US&anchor=bark.co&index=3&md5=fe4daa00d9c5016248ee7a77c69cdd6f)\n.\n\nAbout BARK\n\nBARK is the world’s most dog-centric company, devoted to making all dogs\nhappy with the best products, services, and content. BARK’s dog-obsessed\nteam leverages its unique, data-driven understanding of what makes each dog\nspecial to design playstyle-specific toys, wildly satisfying treats, dog-first\nexperiences that foster the health and happiness of dogs everywhere, and more.\nFounded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox\nand Super Chewer, its themed toys and treats subscriptions; custom product\ncollections through its retail partner network, including Target, Chewy, and\nAmazon; and BARK Air, the first air travel experience designed specifically\nfor dogs first. At BARK, we want to make dogs as happy as they make us because\ndogs and humans are better together. Sniff around at bark.co for more\ninformation.\n\nWe are Girl Scouts of the USA, a nonprofit organization dedicated to building\ngirls of courage, confidence, and character.\n\nGirl Scouts discover who they are, tap into the power inside them, and build\nthe confidence to let it shine. Through programs from coast to coast and\noverseas, girls of all backgrounds and abilities come as they are to explore\ntheir passions, meet new challenges, and develop hands-on skills. They find\ntheir strengths in science labs and on hiking trails, at cookie booths and in\nfront of city councils. Backed by millions of alums and a network of dedicated\nadult volunteers and mentors, Girl Scouts drive change to make the world a\nbetter place. Along the way, they uncover the tools they need to lead with\njoy, on their own terms. Join us, volunteer, reconnect, or donate.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260909773969/en/\n(https://www.businesswire.com/news/home/20260909773969/en/)\n\nMedia: \n\nGarland Harwood\n\npress@barkbox.com (mailto:press@barkbox.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw4tVlxba-20260909","title":"BARK and Girl Scouts® Introduce Patch Pals™ — The First-Ever Girl Scout Cookie Made for Dogs","author":"Business Wire","ticker":"BARK","created":"2026-09-09T12:00:01.210Z","tickers":["BARK"],"exchange":"NYSE","article_body":"BARK and Girl Scouts(®) Introduce Patch Pals™ — The First-Ever Girl Scout\nCookie Made for Dogs\n\nPatch Pals expands how friends and families, including the four-legged family\nmembers, can take part in the fun of the Girl Scout Cookie season\n\nBARK (NYSE: BARK), the world's most dog-centric company devoted to making all\ndogs happy, has today announced a first-of-its-kind partnership with Girl\nScouts of the USA to launch Patch Pals™ — the first-ever Girl Scout cookie\nmade specifically for dogs. Launching nationally in January 2027, Patch Pals\nwill give supporters a brand-new way to celebrate Girl Scout Cookie season\nwith every tail-wagging member of the family.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260909773969/en/\n(https://www.businesswire.com/news/home/20260909773969/en/)\n\nBARK and Girl Scouts® Introduce Patch Pals™ — The First-Ever Girl Scout\nCookie Made for Dogs\n\nGirl Scout Cookie season has united families, friends, neighbors, and\ncommunities for more than a century. But for millions of those households,\ndogs are part of the family too, and for years, Girl Scout troops across the\ncountry have been asking the same question: what about the dogs? Now, for the\nfirst time, they get to be part of it. Dog parents can soon enjoy Girl Scout\nCookie season alongside their pups while supporting girls as they build\nvaluable entrepreneurial skills and work toward their goals. All proceeds stay\nlocal, helping Girl Scout troops and their four-legged friends fund meaningful\nexperiences and opportunities throughout the year. Through this partnership,\nBARK is bringing its expertise in dog products to Girl Scouts, creating an\nentirely new product category for the Cookie program for the first time in its\nhistory.\n\nPatch Pals are soft-baked, blueberry muffin-flavored dog cookies made with\nreal blueberries. Backed by years of BARK research into dog treat flavors and\nnutrition, Patch Pals are formulated to avoid more than 95% of the most common\ndog allergens. A premium BARK recipe crafted with the same quality and care\ndog parents expect from the brand, each 8-ounce box contains treats in four\nshapes, including three fun \"patches\" representing community, exploration, and\nplay - themes central to Girl Scout experiences - and a trefoil nodding to the\nGirl Scouts logo.\n\n\"Dogs are family. We've always believed that, and so has everyone who's bought\na box of Girl Scout Cookies with a dog waiting at the door,\" said Dave\nStangle, Vice President of Brand Marketing at BARK. \"This partnership is\nsomething we've dreamed about, something Girl Scouts have been asking for, and\nsomething millions of dogs have been waiting for their whole lives. Now every\nmember of the household gets a cookie.\"\n\n“Girl Scout Cookie season has always been about community, and Patch Pals\nare a natural extension of that tradition,” said Neha Woodward, VP, Product\nProgram Management at Girl Scouts of the USA. “For the first time, the dogs\nwho share our homes and our hearts get to be part of the celebration. We’re\nproud to partner with BARK to bring this to life and to give our girls a new,\nmeaningful way to connect with supporters.”\n\nPatch Pals will be available exclusively online through your local Girl Scout\nor troop with shipping direct to your home. Customers can visit\nwww.girlscoutcookies.org\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.girlscoutcookies.org%2F&esheet=54600555&newsitemid=20260909773969&lan=en-US&anchor=www.girlscoutcookies.org&index=1&md5=549a0a92278d816c6864ff86fcf473ad)\nto find a local Girl Scout troop near you and to sign up for notifications\nwhen cookie season begins nationally, or Text “Cookies” to 59618 to get\nthe latest Girl Scout Cookie news. As an added treat, all BarkBox and Super\nChewer subscribers will receive a sample of Patch Pals in their January 2027\ndelivery.\n\nGirl Scout Cookie season is recognized nationally from January through April,\nbut local dates vary by region at www.girlscoutcookies.org\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.girlscoutcookies.org%2F&esheet=54600555&newsitemid=20260909773969&lan=en-US&anchor=www.girlscoutcookies.org&index=2&md5=698d7e0164e2ee6209b3a831bcc5cc30)\n. To learn more about BARK visit bark.co\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fbark.co%2F&esheet=54600555&newsitemid=20260909773969&lan=en-US&anchor=bark.co&index=3&md5=fe4daa00d9c5016248ee7a77c69cdd6f)\n.\n\nAbout BARK\n\nBARK is the world’s most dog-centric company, devoted to making all dogs\nhappy with the best products, services, and content. BARK’s dog-obsessed\nteam leverages its unique, data-driven understanding of what makes each dog\nspecial to design playstyle-specific toys, wildly satisfying treats, dog-first\nexperiences that foster the health and happiness of dogs everywhere, and more.\nFounded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox\nand Super Chewer, its themed toys and treats subscriptions; custom product\ncollections through its retail partner network, including Target, Chewy, and\nAmazon; and BARK Air, the first air travel experience designed specifically\nfor dogs first. At BARK, we want to make dogs as happy as they make us because\ndogs and humans are better together. Sniff around at bark.co for more\ninformation.\n\nWe are Girl Scouts of the USA, a nonprofit organization dedicated to building\ngirls of courage, confidence, and character.\n\nGirl Scouts discover who they are, tap into the power inside them, and build\nthe confidence to let it shine. Through programs from coast to coast and\noverseas, girls of all backgrounds and abilities come as they are to explore\ntheir passions, meet new challenges, and develop hands-on skills. They find\ntheir strengths in science labs and on hiking trails, at cookie booths and in\nfront of city councils. Backed by millions of alums and a network of dedicated\nadult volunteers and mentors, Girl Scouts drive change to make the world a\nbetter place. Along the way, they uncover the tools they need to lead with\njoy, on their own terms. Join us, volunteer, reconnect, or donate.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260909773969/en/\n(https://www.businesswire.com/news/home/20260909773969/en/)\n\nMedia: \n\nGarland Harwood\n\npress@barkbox.com (mailto:press@barkbox.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-09T12:00:01.264844944Z","server_sent_at_ms":1788955201264},"received_at":"2026-09-09T12:00:01.317Z","source_url":"https://www.businesswire.com/news/home/20260909773969/en/"},"analysis":{"id":"127878","press_release_id":"139038","analysis_json":{"industry":{"label":"Other Specialty Retail","sector":"Consumer Discretionary"},"redFlags":["Partnership economics (revenue share, licensing terms, expected sales) not disclosed"],"eventType":"partnership","narrative":"BARK has announced a first-of-its-kind partnership with Girl Scouts of the USA to launch Patch Pals, billed as the first Girl Scout cookie made specifically for dogs, with a national launch in January 2027.\n\nThe soft-baked, blueberry muffin-flavored dog treats will be sold exclusively online through local Girl Scout troops, creating an entirely new product category for the Cookie program for the first time in its history.\n\nAll BarkBox and Super Chewer subscribers will receive a sample in their January 2027 delivery. No financial terms or expected revenue contribution were disclosed, so the near-term impact is brand halo and subscriber engagement rather than measurable economics.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Feel-good co-brand play for BARK — watch for subscriber engagement and cookie-season buzz, not financials."},"keyFigures":{"customDimensions":{"flavor":"blueberry muffin, made with real blueberries","box_size_oz":8,"national_launch":"January 2027","allergen_avoidance":"formulated to avoid more than 95% of the most common dog allergens"}},"quotedText":"This partnership is something we've dreamed about, something Girl Scouts have been asking for, and something millions of dogs have been waiting for their whole lives. Now every member of the household gets a cookie.","namedEntities":{"people":[{"name":"Dave Stangle","role":"Vice President of Brand Marketing at BARK"},{"name":"Neha Woodward","role":"VP, Product Program Management at Girl Scouts of the USA"}],"products":["Patch Pals","BarkBox","Super Chewer","BARK Air","Girl Scout Cookies"],"companies":[{"name":"BARK","ticker":"BARK","relationship":"filer"},{"name":"Girl Scouts of the USA","relationship":"partner"},{"name":"Target","ticker":"TGT","relationship":"retail partner (boilerplate mention)"},{"name":"Chewy","ticker":"CHWY","relationship":"retail partner (boilerplate mention)"},{"name":"Amazon","ticker":"AMZN","relationship":"retail partner (boilerplate mention)"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A first-of-its-kind co-brand partnership with Girl Scouts of the USA that creates a new product category and includes sampling to all BarkBox/Super Chewer subscribers, but no financial terms are disclosed and the launch is dated January 2027. Brand-positive marketing news, not a market-moving event."},"tickerRelevance":{"others":[{"ticker":"TGT","relevance":"mentioned"},{"ticker":"CHWY","relevance":"mentioned"},{"ticker":"AMZN","relevance":"mentioned"}],"primary":"BARK"},"globalImportance":12,"audienceRelevance":30,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"small-cap consumer brand","eventGravity":"brand partnership / product launch","householdBrandBoost":"Girl Scouts co-brand adds consumer recognizability","retailFavoriteBoost":"moderate (BarkBox/Super Chewer subscriber base, consumer-facing story)","financialTermsDisclosed":false}},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"bullish","material_impact_score":2,"narrative":"BARK has announced a first-of-its-kind partnership with Girl Scouts of the USA to launch Patch Pals, billed as the first Girl Scout cookie made specifically for dogs, with a national launch in January 2027.\n\nThe soft-baked, blueberry muffin-flavored dog treats will be sold exclusively online through local Girl Scout troops, creating an entirely new product category for the Cookie program for the first time in its history.\n\nAll BarkBox and Super Chewer subscribers will receive a sample in their January 2027 delivery. No financial terms or expected revenue contribution were disclosed, so the near-term impact is brand halo and subscriber engagement rather than measurable economics.","key_figures":{"customDimensions":{"flavor":"blueberry muffin, made with real blueberries","box_size_oz":8,"national_launch":"January 2027","allergen_avoidance":"formulated to avoid more than 95% of the most common dog allergens"}},"named_entities":{"people":[{"name":"Dave Stangle","role":"Vice President of Brand Marketing at BARK"},{"name":"Neha Woodward","role":"VP, Product Program Management at Girl Scouts of the USA"}],"products":["Patch Pals","BarkBox","Super Chewer","BARK Air","Girl Scout Cookies"],"companies":[{"name":"BARK","ticker":"BARK","relationship":"filer"},{"name":"Girl Scouts of the USA","relationship":"partner"},{"name":"Target","ticker":"TGT","relationship":"retail partner (boilerplate mention)"},{"name":"Chewy","ticker":"CHWY","relationship":"retail partner (boilerplate mention)"},{"name":"Amazon","ticker":"AMZN","relationship":"retail partner (boilerplate mention)"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-09T12:01:49.511Z","global_importance":12,"audience_relevance":30,"importance_components":{"tickerTier":"small-cap consumer brand","eventGravity":"brand partnership / product launch","householdBrandBoost":"Girl Scouts co-brand adds consumer recognizability","retailFavoriteBoost":"moderate (BarkBox/Super Chewer subscriber base, consumer-facing story)","financialTermsDisclosed":false}},"durationMs":36288,"modelName":"glm-5.3-flash"}}