{"success":true,"data":{"pressRelease":{"id":"139082","rtpr_id":"nPn1xgrwya-20260909","ticker":"BINT","exchange":"Oslo Børs","all_tickers":["BINT"],"title":"STORM Names Kate Mackz as Newest Brand Ambassador","author":"PR Newswire","published_at":"2026-09-09T12:00:03.215Z","article_body":"STORM Names Kate Mackz as Newest Brand Ambassador\n\nPR Newswire\n\nLOS ANGELES, Sept. 9, 2026\n\nRunning Interview Creator Joins Energy Drink Roster as She Hosts Her\nFirst-Ever Run Club in NYC\n\nLOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- STORM, the premium wellness energy\ndrink designed for modern, active lifestyles, today announced Kate Mackz, the\ncreator and host behind the viral Running Interview Show and Post Run\nHigh podcast, as its newest brand ambassador.\n\nKnown for bringing candid conversations to life while running alongside some\nof the biggest names in sports, entertainment, business and culture, Mackz\njoins STORM's growing community of athletes and influencers who embody the\nbrand's philosophy of Good Energy In – Good Energy Out.\n\nMackz made her official STORM debut on September 2 in New York City, leading\nRun with Kate Mackz Fueled By STORM, a three-mile out-and-back run along the\nWest Side Highway beginning and ending at Pier 45. The experience brought\nrunners together for an evening centered around movement, connection and good\nenergy. The event marked Mackz's first-ever run club, creating a natural\nextension of the community she has built through her running content and\ninterviews.\n\n\"I'm so excited to partner with STORM because so much of what I love about\nrunning is the energy it creates, not just physically, but the people you\nmeet, the conversations you have and the community you build,\" said Kate.\n\"Getting back into running after having my baby and making my first-ever run\nclub a STORM event in New York feels like such a special way to start this\nnext chapter.\"\n\nThe partnership comes as Mackz enters a new chapter in her own life. After\nrecently welcoming her first child, the fitness star is returning to the\nrunning community with a renewed appreciation for movement, balance and making\ntime for the things that energize her. Her return reflects the broader\nphilosophy behind STORM: energy isn't defined by one workout, one pace or one\nachievement. It is the energy to keep moving forward, pursue what matters,\nconnect with others and embrace every chapter along the way.\n\n\"Kate has built something incredibly authentic around movement,\" said Tim\nRyder, STORM General Manager. \"What started with a simple idea, having real\nconversations while running, has grown into a community that makes movement\nfeel accessible, social and fun. That is exactly the type of energy we want\nSTORM to represent. Kate is a natural fit for the brand, and we're excited to\nhave her join us as we continue to build STORM at the intersection of fitness,\nlifestyle and community.\"\n\nMackz joins a dynamic roster of athletes and cultural influencers who\nrepresent STORM's ethos of Energy for Life, including top-ranked tennis player\nTaylor Fritz, NBA star Quentin Grimes, Grammy-winning artist Maren Morris,\nleading lifestyle influencer Morgan Riddle, and Grand Slam champion and\nOlympian Sloane Stephens.\n\nTogether, the STORM ambassador lineup reflects the many ways today's energy\ndrink consumers move through the world, from professional competition and\ncreative pursuits to running, fitness and everyday achievement.\n\nSTORM is available in four bold, refreshing flavors – Guava Strawberry,\nTropical, Valencia Orange, and Harvest Grape. Each 12 oz. can is crafted to\ndeliver great taste alongside functional performance, built for individuals\nwho prioritize wellness, seek intentional ingredients and want products that\nalign with their lifestyle.\n\nSTORM is available now at select retailers nationwide.\n\nAbout STORM™\nSTORM is a premium wellness energy brand designed to provide Energy for\nLife™. With functional benefits and zero sugar, STORM fuels active\nlifestyles and empowers individuals to perform at their best—every day.\nBuilt at the intersection of fitness, lifestyle and community, each 12 oz. can\ncontains 200mg of caffeine and is formulated to improve focus, help boost\nmetabolism and promote fat burning in combination with exercise and a healthy\ndiet. STORM is crafted to support hair and skin health and everyday wellness\nwith an immunity blend incorporated into every can. Available in four flavors:\nGuava Strawberry, Tropical, Valencia Orange and Harvest Grape. For more\ninformation, visit StormBev.com and follow @drinkstormenergy on Instagram and\nTikTok. Good Energy In – Good Energy Out!\n\nMedia Contact: Press@Monsterenergy.com (mailto:Press@Monsterenergy.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/storm-names-kate-mackz-as-newest-brand-ambassador-302873468.html\n(https://www.prnewswire.com/news-releases/storm-names-kate-mackz-as-newest-brand-ambassador-302873468.html)\n\nSOURCE STORM\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1984414/STORM-Names-Kate-Mackz-as-Newest-Brand-Ambassador.jpg?id=OA2937659\nhttps://mmx.prnewswire.com/media/MS1984415/Kate-with-Storm.jpg?id=OA2937660\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn1xgrwya-20260909","title":"STORM Names Kate Mackz as Newest Brand Ambassador","author":"PR Newswire","ticker":"BINT","created":"2026-09-09T12:00:03.215Z","tickers":["BINT"],"exchange":"Oslo Børs","article_body":"STORM Names Kate Mackz as Newest Brand Ambassador\n\nPR Newswire\n\nLOS ANGELES, Sept. 9, 2026\n\nRunning Interview Creator Joins Energy Drink Roster as She Hosts Her\nFirst-Ever Run Club in NYC\n\nLOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- STORM, the premium wellness energy\ndrink designed for modern, active lifestyles, today announced Kate Mackz, the\ncreator and host behind the viral Running Interview Show and Post Run\nHigh podcast, as its newest brand ambassador.\n\nKnown for bringing candid conversations to life while running alongside some\nof the biggest names in sports, entertainment, business and culture, Mackz\njoins STORM's growing community of athletes and influencers who embody the\nbrand's philosophy of Good Energy In – Good Energy Out.\n\nMackz made her official STORM debut on September 2 in New York City, leading\nRun with Kate Mackz Fueled By STORM, a three-mile out-and-back run along the\nWest Side Highway beginning and ending at Pier 45. The experience brought\nrunners together for an evening centered around movement, connection and good\nenergy. The event marked Mackz's first-ever run club, creating a natural\nextension of the community she has built through her running content and\ninterviews.\n\n\"I'm so excited to partner with STORM because so much of what I love about\nrunning is the energy it creates, not just physically, but the people you\nmeet, the conversations you have and the community you build,\" said Kate.\n\"Getting back into running after having my baby and making my first-ever run\nclub a STORM event in New York feels like such a special way to start this\nnext chapter.\"\n\nThe partnership comes as Mackz enters a new chapter in her own life. After\nrecently welcoming her first child, the fitness star is returning to the\nrunning community with a renewed appreciation for movement, balance and making\ntime for the things that energize her. Her return reflects the broader\nphilosophy behind STORM: energy isn't defined by one workout, one pace or one\nachievement. It is the energy to keep moving forward, pursue what matters,\nconnect with others and embrace every chapter along the way.\n\n\"Kate has built something incredibly authentic around movement,\" said Tim\nRyder, STORM General Manager. \"What started with a simple idea, having real\nconversations while running, has grown into a community that makes movement\nfeel accessible, social and fun. That is exactly the type of energy we want\nSTORM to represent. Kate is a natural fit for the brand, and we're excited to\nhave her join us as we continue to build STORM at the intersection of fitness,\nlifestyle and community.\"\n\nMackz joins a dynamic roster of athletes and cultural influencers who\nrepresent STORM's ethos of Energy for Life, including top-ranked tennis player\nTaylor Fritz, NBA star Quentin Grimes, Grammy-winning artist Maren Morris,\nleading lifestyle influencer Morgan Riddle, and Grand Slam champion and\nOlympian Sloane Stephens.\n\nTogether, the STORM ambassador lineup reflects the many ways today's energy\ndrink consumers move through the world, from professional competition and\ncreative pursuits to running, fitness and everyday achievement.\n\nSTORM is available in four bold, refreshing flavors – Guava Strawberry,\nTropical, Valencia Orange, and Harvest Grape. Each 12 oz. can is crafted to\ndeliver great taste alongside functional performance, built for individuals\nwho prioritize wellness, seek intentional ingredients and want products that\nalign with their lifestyle.\n\nSTORM is available now at select retailers nationwide.\n\nAbout STORM™\nSTORM is a premium wellness energy brand designed to provide Energy for\nLife™. With functional benefits and zero sugar, STORM fuels active\nlifestyles and empowers individuals to perform at their best—every day.\nBuilt at the intersection of fitness, lifestyle and community, each 12 oz. can\ncontains 200mg of caffeine and is formulated to improve focus, help boost\nmetabolism and promote fat burning in combination with exercise and a healthy\ndiet. STORM is crafted to support hair and skin health and everyday wellness\nwith an immunity blend incorporated into every can. Available in four flavors:\nGuava Strawberry, Tropical, Valencia Orange and Harvest Grape. For more\ninformation, visit StormBev.com and follow @drinkstormenergy on Instagram and\nTikTok. Good Energy In – Good Energy Out!\n\nMedia Contact: Press@Monsterenergy.com (mailto:Press@Monsterenergy.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/storm-names-kate-mackz-as-newest-brand-ambassador-302873468.html\n(https://www.prnewswire.com/news-releases/storm-names-kate-mackz-as-newest-brand-ambassador-302873468.html)\n\nSOURCE STORM\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1984414/STORM-Names-Kate-Mackz-as-Newest-Brand-Ambassador.jpg?id=OA2937659\nhttps://mmx.prnewswire.com/media/MS1984415/Kate-with-Storm.jpg?id=OA2937660\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-09T12:00:03.304802359Z","server_sent_at_ms":1788955203304},"received_at":"2026-09-09T12:00:03.357Z","source_url":"https://www.prnewswire.com/news-releases/storm-names-kate-mackz-as-newest-brand-ambassador-302873468.html"},"analysis":{"id":"127931","press_release_id":"139082","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":["Filer ticker BINT is never referenced in the release; the named source is the STORM brand and the media contact uses a Monsterenergy.com address, leaving the filer-brand linkage implicit","No financial terms disclosed for the ambassador agreement"],"eventType":"operations_update","narrative":"STORM, the premium wellness energy drink brand, named Kate Mackz, creator and host of the viral Running Interview Show and Post Run High podcast, as its newest brand ambassador.\n\nMackz made her STORM debut on September 2 in New York City, hosting her first-ever run club, a three-mile run along the West Side Highway beginning and ending at Pier 45.\n\nShe joins a roster that already includes Taylor Fritz, Quentin Grimes, Maren Morris, Morgan Riddle and Sloane Stephens; STORM is sold in four zero-sugar flavors, each 12 oz can containing 200mg of caffeine, at select retailers nationwide.\n\nNo financial terms of the ambassador agreement were disclosed, so the release reads as routine influencer marketing rather than a fundamental catalyst for the filer.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine influencer-marketing PR with no quantified business impact; suppress unless specifically tracking STORM brand buildout."},"keyFigures":{"customDimensions":{"can_size_oz":12,"flavor_count":4,"caffeine_mg_per_can":200}},"quotedText":"Kate has built something incredibly authentic around movement","namedEntities":{"people":[{"name":"Kate Mackz","role":"Newest STORM brand ambassador; creator and host of the Running Interview Show and Post Run High podcast"},{"name":"Tim Ryder","role":"STORM General Manager"},{"name":"Taylor Fritz","role":"Existing STORM ambassador; top-ranked tennis player"},{"name":"Quentin Grimes","role":"Existing STORM ambassador; NBA player"},{"name":"Maren Morris","role":"Existing STORM ambassador; Grammy-winning artist"},{"name":"Morgan Riddle","role":"Existing STORM ambassador; lifestyle influencer"},{"name":"Sloane Stephens","role":"Existing STORM ambassador; Grand Slam champion and Olympian"}],"products":["STORM energy drink","Running Interview Show","Post Run High","Run with Kate Mackz Fueled By STORM","Guava Strawberry","Tropical","Valencia Orange","Harvest Grape"],"companies":[{"name":"STORM","relationship":"Energy drink brand and named source of the release (the filer's brand)"},{"name":"Monster Energy","relationship":"Apparent connection via media contact email Press@Monsterenergy.com; not explicitly stated in the release"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine brand-ambassador marketing announcement with no financial terms, revenue, guidance, or transaction disclosed. Classic low-impact PR with no fundamental catalyst for the filer."},"tickerRelevance":{"others":[],"primary":"BINT"},"globalImportance":8,"audienceRelevance":12,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"unknown/micro-cap (ticker not referenced in release body)","eventGravity":"routine-marketing","householdBrandBoost":"low","retailFavoriteBoost":"low","financialDisclosures":"none"}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"neutral","material_impact_score":1,"narrative":"STORM, the premium wellness energy drink brand, named Kate Mackz, creator and host of the viral Running Interview Show and Post Run High podcast, as its newest brand ambassador.\n\nMackz made her STORM debut on September 2 in New York City, hosting her first-ever run club, a three-mile run along the West Side Highway beginning and ending at Pier 45.\n\nShe joins a roster that already includes Taylor Fritz, Quentin Grimes, Maren Morris, Morgan Riddle and Sloane Stephens; STORM is sold in four zero-sugar flavors, each 12 oz can containing 200mg of caffeine, at select retailers nationwide.\n\nNo financial terms of the ambassador agreement were disclosed, so the release reads as routine influencer marketing rather than a fundamental catalyst for the filer.","key_figures":{"customDimensions":{"can_size_oz":12,"flavor_count":4,"caffeine_mg_per_can":200}},"named_entities":{"people":[{"name":"Kate Mackz","role":"Newest STORM brand ambassador; creator and host of the Running Interview Show and Post Run High podcast"},{"name":"Tim Ryder","role":"STORM General Manager"},{"name":"Taylor Fritz","role":"Existing STORM ambassador; top-ranked tennis player"},{"name":"Quentin Grimes","role":"Existing STORM ambassador; NBA player"},{"name":"Maren Morris","role":"Existing STORM ambassador; Grammy-winning artist"},{"name":"Morgan Riddle","role":"Existing STORM ambassador; lifestyle influencer"},{"name":"Sloane Stephens","role":"Existing STORM ambassador; Grand Slam champion and Olympian"}],"products":["STORM energy drink","Running Interview Show","Post Run High","Run with Kate Mackz Fueled By STORM","Guava Strawberry","Tropical","Valencia Orange","Harvest Grape"],"companies":[{"name":"STORM","relationship":"Energy drink brand and named source of the release (the filer's brand)"},{"name":"Monster Energy","relationship":"Apparent connection via media contact email Press@Monsterenergy.com; not explicitly stated in the release"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-09T12:04:56.269Z","global_importance":8,"audience_relevance":12,"importance_components":{"tickerTier":"unknown/micro-cap (ticker not referenced in release body)","eventGravity":"routine-marketing","householdBrandBoost":"low","retailFavoriteBoost":"low","financialDisclosures":"none"}},"durationMs":72077,"modelName":"glm-5.3-flash"}}