{"success":true,"data":{"pressRelease":{"id":"140844","rtpr_id":"nPn4L3Czma-20260910","ticker":"HSY","exchange":"NYSE","all_tickers":["HSY"],"title":"/C O R R E C T I O N -- The Hershey Company/","author":"PR Newswire","published_at":"2026-09-10T16:38:44.006Z","article_body":"/C O R R E C T I O N -- The Hershey Company/\n\nPR Newswire\n\nHERSHEY, Pa., Sept. 10, 2026\n\nIn the news release, Cadbury Brings Together Style and Generosity with\n\"There's Magic in More\", issued 10-Sep-2026 by The Hershey Company over PR\nNewswire, we are advised by the company that changes have been made. The\ncomplete, corrected release follows, with additional details at the end:\n\nCadbury Brings Together Style and Generosity with \"There's Magic in More\"\n\nThe new campaign steps out in style with LUAR, New York-based fashion brand,\nproving that chocolate is even better when there's more to share\n\nHERSHEY, Pa., Sept. 10, 2026 /PRNewswire/ -- Cadbury believes life's most\nmemorable moments often begin with a little extra thought, generosity and\nchocolate. To celebrate the launch of its new \"There's Magic in More\"\ncampaign, Cadbury is bringing that belief to New York Fashion Week through a\ncollaboration with fashion designer LUAR, debuting a crystal-covered clutch\ndesigned to hold and share Cadbury XL Bars. The limited-edition accessory\noffers a delightfully unexpected first look at the brand's largest U.S.\ncampaign to date, a multi-year platform inspired by the idea that a little\nmore thought, generosity and chocolate can transform everyday moments into\nsomething magical.\n\nThe Cadbury Clutch: A Sparkling Take on Generosity\n\nDressed in the brand's unmistakable jewel-tone purple, the Cadbury Clutch\nsparkles with gold accents and individually applied Swarovski crystals. Its\ncrystal-covered flap took approximately eight hours to complete, while a\nconcealed platinum-silver insulated interior helps keep Cadbury chocolate cool\nand ready for an unexpected moment of generosity. Only five clutches have been\ncreated, making each one a rare little reminder that sharing chocolate can be\nevery bit as glamorous as it is delicious.\n\nLUAR QUOTE: \"Cadbury's focus on quality, detail and generosity mirrors my\nwork,\" said Raul Lopez, Founder and Creative Director of LUAR. \"From the\nsilhouette and color to the hand-applied crystals, every element feels\nintentional and true to both brands. It is bold and beautifully crafted, but\ndesigned to be opened and shared.\"\n\nCelebrating the Magic in More\n\nThe clutch is just the beginning. Through \"There's Magic in More,\" Cadbury is\ncelebrating the delightful difference a little extra can make. A little more\nthought. A little more generosity. And, naturally, a little more chocolate.\nFor generations, Cadbury has been known for bringing a little more to every\nbite, from its signature creamy chocolate to generous ingredients crafted for\nsharing. \"There's Magic in More\" builds on that heritage, celebrating the idea\nthat the same spirit of generosity found in Cadbury chocolate can inspire\nmeaningful connections every day. Watch the 30-second Department of More hero\nfilm HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3837092013&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DH4nOUL-HYnA&a=HERE)\n.\n\nConsumers will meet the wonderfully dedicated people behind every creamy bite\nthrough cinematic storytelling, social experiences and unexpected cultural\nmoments – from ingredient specialists and chocolate makers to those\nentrusted with the very important responsibility of taste-testing. Together,\ntheir stories show how the brand's care, craft and generous spirit can turn an\nordinary moment into something magical. The first chapter of \"There's Magic in\nMore\" invites consumers into the Department of More, a world where thoughtful\ngestures, generous spirits and a shared piece of chocolate can spark something\nunexpectedly magical.\n\nA Little More to Discover\n\nThroughout New York Fashion Week, the Cadbury Clutch will travel from the\nrunway to some of the city's most stylish moments, bringing a bit of Cadbury\nmagic along with it. Cadbury, NYLON and LUAR are inviting fashion fans and\nchocolate lovers, alike, to discover how generosity can show up in unexpected\nplaces.\n\n * See it on the runway: The Cadbury Clutch will make its runway debut at LUAR's\nSpring/Summer 2027 New York Fashion Week show on September 14. Cadbury\nCARAMELLO XL Bars will lead the New York Fashion Week activation, alongside\nDAIRY MILK XL, DAIRY MILK Fruit & Nut XL, CARAMELLO Sweetly Dark XL and\nCARAMELLO Miniatures.\n * Spot it throughout Fashion Week: NYLON Editor-in-Chief Lauren McCarthy and\ncontent creator Tefi Pessoa will carry the Cadbury Clutch to the LUAR show,\nNYLON Nights and across New York throughout New York Fashion Week.\n * Pay it forward: Through the Cadbury and NYLON Pay It Forward Sweepstakes,\nconsumers can shine a spotlight on someone who gives a little more and share\nthe story of how they brighten others' lives. Two selected nominees will each\nreceive a custom LUAR-designed Cadbury Clutch, with matching clutches awarded\nto the people who nominated them — celebrating both the inspiring\nindividuals and the people who make sure their stories are recognized. Enter\non September 15\nhere\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3143412398&u=https%3A%2F%2Fwww.nylon.com%2F&a=here)\n\n.\n\"At Cadbury, we believe the most memorable moments begin with a simple act of\ngenerosity, whether that's sharing a piece of chocolate or going the extra\nmile for someone else,\" said Eric Newton, Director, Premium Chocolate at The\nHershey Company. \"The Cadbury Clutch brings that belief to life in a\ndelightfully unexpected way, combining beautiful craftsmanship, delicious\nchocolate and an irresistible invitation to open it up and share.\"\n\nFAQs\n\nWhat is Cadbury doing?\nCadbury is launching \"There's Magic in More,\" its largest U.S. campaign to\ndate and a multi-year platform celebrating how a little more thought,\ngenerosity and chocolate can make everyday moments magical.\n\nThe platform debuts at New York Fashion Week through a NYLON and LUAR\ncollaboration featuring five limited-edition, insulated Cadbury Clutches\ndesigned to keep chocolate cool and ready to share.\n\nWhat is the Cadbury Clutch?\nThe Cadbury Clutch is a limited-edition insulated handbag created by Cadbury\nin partnership with NYLON and LUAR Founder and Creative Director Raul Lopez.\nOnly five clutches were created.\n\nWhat makes the Cadbury Clutch unique?\nThe clutch features jewel-tone purple, gold accents, individually applied\nSwarovski crystals and a platinum silver insulated interior designed to keep\nCadbury Chocolate cool.\n\nWhich Cadbury products will be featured alongside the clutch?\n\nCadbury CARAMELLO XL Bars, DAIRY MILK XL, DAIRY MILK Fruit & Nut XL,\nCARAMELLO Sweetly Dark XL and CARAMELLO Miniatures.\n\nWhere will the Cadbury Clutch appear during New York Fashion Week?\nIt will debut at LUAR's Spring/Summer 2027 show on September 14, with an\nadditional appearance alongside NYLON Editor-in-Chief Lauren McCarthy and\ncreator Tefi Pessoa at NYLON Nights on September 11.\n\nCan consumers purchase the Cadbury Clutch?\nNo. The clutch will not be sold.\n\nHow can consumers get involved?\nConsumers can participate through the Pay It Forward Sweepstakes by nominating\nsomeone who embodies generosity, with two selected nominees and their\nnominators receiving matching custom Cadbury Clutches. Entry, eligibility and\ntiming details can be found here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3143412398&u=https%3A%2F%2Fwww.nylon.com%2F&a=here)\n.\n\nAbout The Hershey Company\nThe Hershey Company (NYSE: HSY) is an industry-leading snacks company with a\npurpose to make more moments of goodness and a vision to lead next generation\nsnacking. Hershey brings together more than 20,000 employees worldwide to\ndeliver delicious, high-quality products across more than 85 brands in\napproximately 65 countries, generating more than $11.7 billion in annual\nrevenues.\n\nHershey brings its full portfolio to market as ONE Hershey, spanning\nconfection, salty and functional snacking categories with beloved brands like\nHershey's, Reese's, Kisses, KIT KAT(®), Jolly Rancher, Twizzlers and Ice\nBreakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and\nDot's Homestyle Pretzels; and a protein portfolio including ONE Brands and\nFulfil.\n\nFor more than 130 years, Hershey has operated fairly, ethically and\nsustainably. Founder Milton Hershey established Milton Hershey School in 1909,\nand that legacy of purpose endures today through the company's commitment to\nhelping children succeed through equitable access to education.\n\nTo learn more visit www.thehersheycompany.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=4170196875&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D1750690542%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4552200-1%2526h%253D2784993300%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4486132-1%252526h%25253D546089927%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.thehersheycompany.com%2525252F%252526a%25253Dwww.thehersheycompany.com%2526a%253Dwww.thehersheycompany.com%26a%3Dwww.thehersheycompany.com&a=www.thehersheycompany.com)\n.\n\nFollow:\nhttps://x.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=2948187120&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D27211710%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D3061597206%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D1101316798%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D500678694%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fx.com%252525252Fhersheycompany%25252526a%2525253Dhttps%252525253A%252525252F%252525252Fx.com%252525252Fhersheycompany%252526a%25253Dhttps%2525253A%2525252F%2525252Fx.com%2525252Fhersheycompany%2526a%253Dhttps%25253A%25252F%25252Fx.com%25252Fhersheycompany%26a%3Dhttps%253A%252F%252Fx.com%252Fhersheycompany&a=https%3A%2F%2Fx.com%2Fhersheycompany)\n\nhttps://www.linkedin.com/company/the-hershey-company\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=407736739&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D3129404770%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D966198128%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D1705278920%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D3245273459%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fwww.linkedin.com%252525252Fcompany%252525252Fthe-hershey-company%25252526a%2525253Dhttps%252525253A%252525252F%252525252Fwww.linkedin.com%252525252Fcompany%252525252Fthe-hershey-company%252526a%25253Dhttps%2525253A%2525252F%2525252Fwww.linkedin.com%2525252Fcompany%2525252Fthe-hershey-company%2526a%253Dhttps%25253A%25252F%25252Fwww.linkedin.com%25252Fcompany%25252Fthe-hershey-company%26a%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fthe-hershey-company&a=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-hershey-company)\n\nhttp://www.facebook.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=405823597&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D2841786229%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D3081150639%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D2189054673%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D3881796897%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.facebook.com%252525252Fhersheycompany%25252526a%2525253Dhttp%252525253A%252525252F%252525252Fwww.facebook.com%252525252Fhersheycompany%252526a%25253Dhttp%2525253A%2525252F%2525252Fwww.facebook.com%2525252Fhersheycompany%2526a%253Dhttp%25253A%25252F%25252Fwww.facebook.com%25252Fhersheycompany%26a%3Dhttp%253A%252F%252Fwww.facebook.com%252Fhersheycompany&a=http%3A%2F%2Fwww.facebook.com%2Fhersheycompany)\n\nhttp://www.youtube.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3465744620&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D203750858%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D3343149510%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D668923675%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D3445838932%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.youtube.com%252525252Fhersheycompany%25252526a%2525253Dhttp%252525253A%252525252F%252525252Fwww.youtube.com%252525252Fhersheycompany%252526a%25253Dhttp%2525253A%2525252F%2525252Fwww.youtube.com%2525252Fhersheycompany%2526a%253Dhttp%25253A%25252F%25252Fwww.youtube.com%25252Fhersheycompany%26a%3Dhttp%253A%252F%252Fwww.youtube.com%252Fhersheycompany&a=http%3A%2F%2Fwww.youtube.com%2Fhersheycompany)\n\nhttp://www.instagram.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=2677639815&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D3338325459%26u%3Dhttp%253A%252F%252Fwww.instagram.com%252Fhersheycompany%26a%3Dhttp%253A%252F%252Fwww.instagram.com%252Fhersheycompany&a=http%3A%2F%2Fwww.instagram.com%2Fhersheycompany)\n\nPricing is at sole discretion of the retailer.\n\n \n\nCorrection: The links for entry and other information about the sweepstakes\nhave been updated.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more-302875252.html\n(https://www.prnewswire.com/news-releases/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more-302875252.html)\n\nSOURCE The Hershey Company\n\n\n\nGina Maruschak, email: gina.maruschak@mslgroup.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1985363/01_Cadbury_Reception-HERO-1.jpg?id=OA2940190\nhttps://mmx.prnewswire.com/media/MS1985364/02_Cadbury_Taste-Testers-HERO-2.jpg?id=OA2940191\nhttps://mmx.prnewswire.com/media/MS1985365/05_Cadbury_endcard.jpg?id=OA2940192\nhttps://mmx.prnewswire.com/media/MS1985367/clutch-and-product-2.jpg?id=OA2940196\nhttps://mmx.prnewswire.com/media/MS1985369/raul-and-clutch-1.jpg?id=OA2940207\nhttps://mmx.prnewswire.com/media/MS926138/Hershey-Kiss-Logo.jpg?id=OA2940189\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn4L3Czma-20260910","title":"/C O R R E C T I O N -- The Hershey Company/","author":"PR Newswire","ticker":"HSY","created":"2026-09-10T16:38:44.006Z","tickers":["HSY"],"exchange":"NYSE","article_body":"/C O R R E C T I O N -- The Hershey Company/\n\nPR Newswire\n\nHERSHEY, Pa., Sept. 10, 2026\n\nIn the news release, Cadbury Brings Together Style and Generosity with\n\"There's Magic in More\", issued 10-Sep-2026 by The Hershey Company over PR\nNewswire, we are advised by the company that changes have been made. The\ncomplete, corrected release follows, with additional details at the end:\n\nCadbury Brings Together Style and Generosity with \"There's Magic in More\"\n\nThe new campaign steps out in style with LUAR, New York-based fashion brand,\nproving that chocolate is even better when there's more to share\n\nHERSHEY, Pa., Sept. 10, 2026 /PRNewswire/ -- Cadbury believes life's most\nmemorable moments often begin with a little extra thought, generosity and\nchocolate. To celebrate the launch of its new \"There's Magic in More\"\ncampaign, Cadbury is bringing that belief to New York Fashion Week through a\ncollaboration with fashion designer LUAR, debuting a crystal-covered clutch\ndesigned to hold and share Cadbury XL Bars. The limited-edition accessory\noffers a delightfully unexpected first look at the brand's largest U.S.\ncampaign to date, a multi-year platform inspired by the idea that a little\nmore thought, generosity and chocolate can transform everyday moments into\nsomething magical.\n\nThe Cadbury Clutch: A Sparkling Take on Generosity\n\nDressed in the brand's unmistakable jewel-tone purple, the Cadbury Clutch\nsparkles with gold accents and individually applied Swarovski crystals. Its\ncrystal-covered flap took approximately eight hours to complete, while a\nconcealed platinum-silver insulated interior helps keep Cadbury chocolate cool\nand ready for an unexpected moment of generosity. Only five clutches have been\ncreated, making each one a rare little reminder that sharing chocolate can be\nevery bit as glamorous as it is delicious.\n\nLUAR QUOTE: \"Cadbury's focus on quality, detail and generosity mirrors my\nwork,\" said Raul Lopez, Founder and Creative Director of LUAR. \"From the\nsilhouette and color to the hand-applied crystals, every element feels\nintentional and true to both brands. It is bold and beautifully crafted, but\ndesigned to be opened and shared.\"\n\nCelebrating the Magic in More\n\nThe clutch is just the beginning. Through \"There's Magic in More,\" Cadbury is\ncelebrating the delightful difference a little extra can make. A little more\nthought. A little more generosity. And, naturally, a little more chocolate.\nFor generations, Cadbury has been known for bringing a little more to every\nbite, from its signature creamy chocolate to generous ingredients crafted for\nsharing. \"There's Magic in More\" builds on that heritage, celebrating the idea\nthat the same spirit of generosity found in Cadbury chocolate can inspire\nmeaningful connections every day. Watch the 30-second Department of More hero\nfilm HERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3837092013&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DH4nOUL-HYnA&a=HERE)\n.\n\nConsumers will meet the wonderfully dedicated people behind every creamy bite\nthrough cinematic storytelling, social experiences and unexpected cultural\nmoments – from ingredient specialists and chocolate makers to those\nentrusted with the very important responsibility of taste-testing. Together,\ntheir stories show how the brand's care, craft and generous spirit can turn an\nordinary moment into something magical. The first chapter of \"There's Magic in\nMore\" invites consumers into the Department of More, a world where thoughtful\ngestures, generous spirits and a shared piece of chocolate can spark something\nunexpectedly magical.\n\nA Little More to Discover\n\nThroughout New York Fashion Week, the Cadbury Clutch will travel from the\nrunway to some of the city's most stylish moments, bringing a bit of Cadbury\nmagic along with it. Cadbury, NYLON and LUAR are inviting fashion fans and\nchocolate lovers, alike, to discover how generosity can show up in unexpected\nplaces.\n\n * See it on the runway: The Cadbury Clutch will make its runway debut at LUAR's\nSpring/Summer 2027 New York Fashion Week show on September 14. Cadbury\nCARAMELLO XL Bars will lead the New York Fashion Week activation, alongside\nDAIRY MILK XL, DAIRY MILK Fruit & Nut XL, CARAMELLO Sweetly Dark XL and\nCARAMELLO Miniatures.\n * Spot it throughout Fashion Week: NYLON Editor-in-Chief Lauren McCarthy and\ncontent creator Tefi Pessoa will carry the Cadbury Clutch to the LUAR show,\nNYLON Nights and across New York throughout New York Fashion Week.\n * Pay it forward: Through the Cadbury and NYLON Pay It Forward Sweepstakes,\nconsumers can shine a spotlight on someone who gives a little more and share\nthe story of how they brighten others' lives. Two selected nominees will each\nreceive a custom LUAR-designed Cadbury Clutch, with matching clutches awarded\nto the people who nominated them — celebrating both the inspiring\nindividuals and the people who make sure their stories are recognized. Enter\non September 15\nhere\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3143412398&u=https%3A%2F%2Fwww.nylon.com%2F&a=here)\n\n.\n\"At Cadbury, we believe the most memorable moments begin with a simple act of\ngenerosity, whether that's sharing a piece of chocolate or going the extra\nmile for someone else,\" said Eric Newton, Director, Premium Chocolate at The\nHershey Company. \"The Cadbury Clutch brings that belief to life in a\ndelightfully unexpected way, combining beautiful craftsmanship, delicious\nchocolate and an irresistible invitation to open it up and share.\"\n\nFAQs\n\nWhat is Cadbury doing?\nCadbury is launching \"There's Magic in More,\" its largest U.S. campaign to\ndate and a multi-year platform celebrating how a little more thought,\ngenerosity and chocolate can make everyday moments magical.\n\nThe platform debuts at New York Fashion Week through a NYLON and LUAR\ncollaboration featuring five limited-edition, insulated Cadbury Clutches\ndesigned to keep chocolate cool and ready to share.\n\nWhat is the Cadbury Clutch?\nThe Cadbury Clutch is a limited-edition insulated handbag created by Cadbury\nin partnership with NYLON and LUAR Founder and Creative Director Raul Lopez.\nOnly five clutches were created.\n\nWhat makes the Cadbury Clutch unique?\nThe clutch features jewel-tone purple, gold accents, individually applied\nSwarovski crystals and a platinum silver insulated interior designed to keep\nCadbury Chocolate cool.\n\nWhich Cadbury products will be featured alongside the clutch?\n\nCadbury CARAMELLO XL Bars, DAIRY MILK XL, DAIRY MILK Fruit & Nut XL,\nCARAMELLO Sweetly Dark XL and CARAMELLO Miniatures.\n\nWhere will the Cadbury Clutch appear during New York Fashion Week?\nIt will debut at LUAR's Spring/Summer 2027 show on September 14, with an\nadditional appearance alongside NYLON Editor-in-Chief Lauren McCarthy and\ncreator Tefi Pessoa at NYLON Nights on September 11.\n\nCan consumers purchase the Cadbury Clutch?\nNo. The clutch will not be sold.\n\nHow can consumers get involved?\nConsumers can participate through the Pay It Forward Sweepstakes by nominating\nsomeone who embodies generosity, with two selected nominees and their\nnominators receiving matching custom Cadbury Clutches. Entry, eligibility and\ntiming details can be found here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3143412398&u=https%3A%2F%2Fwww.nylon.com%2F&a=here)\n.\n\nAbout The Hershey Company\nThe Hershey Company (NYSE: HSY) is an industry-leading snacks company with a\npurpose to make more moments of goodness and a vision to lead next generation\nsnacking. Hershey brings together more than 20,000 employees worldwide to\ndeliver delicious, high-quality products across more than 85 brands in\napproximately 65 countries, generating more than $11.7 billion in annual\nrevenues.\n\nHershey brings its full portfolio to market as ONE Hershey, spanning\nconfection, salty and functional snacking categories with beloved brands like\nHershey's, Reese's, Kisses, KIT KAT(®), Jolly Rancher, Twizzlers and Ice\nBreakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and\nDot's Homestyle Pretzels; and a protein portfolio including ONE Brands and\nFulfil.\n\nFor more than 130 years, Hershey has operated fairly, ethically and\nsustainably. Founder Milton Hershey established Milton Hershey School in 1909,\nand that legacy of purpose endures today through the company's commitment to\nhelping children succeed through equitable access to education.\n\nTo learn more visit www.thehersheycompany.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=4170196875&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D1750690542%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4552200-1%2526h%253D2784993300%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4486132-1%252526h%25253D546089927%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.thehersheycompany.com%2525252F%252526a%25253Dwww.thehersheycompany.com%2526a%253Dwww.thehersheycompany.com%26a%3Dwww.thehersheycompany.com&a=www.thehersheycompany.com)\n.\n\nFollow:\nhttps://x.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=2948187120&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D27211710%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D3061597206%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D1101316798%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D500678694%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fx.com%252525252Fhersheycompany%25252526a%2525253Dhttps%252525253A%252525252F%252525252Fx.com%252525252Fhersheycompany%252526a%25253Dhttps%2525253A%2525252F%2525252Fx.com%2525252Fhersheycompany%2526a%253Dhttps%25253A%25252F%25252Fx.com%25252Fhersheycompany%26a%3Dhttps%253A%252F%252Fx.com%252Fhersheycompany&a=https%3A%2F%2Fx.com%2Fhersheycompany)\n\nhttps://www.linkedin.com/company/the-hershey-company\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=407736739&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D3129404770%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D966198128%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D1705278920%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D3245273459%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fwww.linkedin.com%252525252Fcompany%252525252Fthe-hershey-company%25252526a%2525253Dhttps%252525253A%252525252F%252525252Fwww.linkedin.com%252525252Fcompany%252525252Fthe-hershey-company%252526a%25253Dhttps%2525253A%2525252F%2525252Fwww.linkedin.com%2525252Fcompany%2525252Fthe-hershey-company%2526a%253Dhttps%25253A%25252F%25252Fwww.linkedin.com%25252Fcompany%25252Fthe-hershey-company%26a%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fthe-hershey-company&a=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-hershey-company)\n\nhttp://www.facebook.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=405823597&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D2841786229%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D3081150639%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D2189054673%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D3881796897%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.facebook.com%252525252Fhersheycompany%25252526a%2525253Dhttp%252525253A%252525252F%252525252Fwww.facebook.com%252525252Fhersheycompany%252526a%25253Dhttp%2525253A%2525252F%2525252Fwww.facebook.com%2525252Fhersheycompany%2526a%253Dhttp%25253A%25252F%25252Fwww.facebook.com%25252Fhersheycompany%26a%3Dhttp%253A%252F%252Fwww.facebook.com%252Fhersheycompany&a=http%3A%2F%2Fwww.facebook.com%2Fhersheycompany)\n\nhttp://www.youtube.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=3465744620&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D203750858%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4607724-1%2526h%253D3343149510%2526u%253Dhttps%25253A%25252F%25252Fedge.prnewswire.com%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4552200-1%252526h%25253D668923675%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4486132-1%25252526h%2525253D3445838932%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.youtube.com%252525252Fhersheycompany%25252526a%2525253Dhttp%252525253A%252525252F%252525252Fwww.youtube.com%252525252Fhersheycompany%252526a%25253Dhttp%2525253A%2525252F%2525252Fwww.youtube.com%2525252Fhersheycompany%2526a%253Dhttp%25253A%25252F%25252Fwww.youtube.com%25252Fhersheycompany%26a%3Dhttp%253A%252F%252Fwww.youtube.com%252Fhersheycompany&a=http%3A%2F%2Fwww.youtube.com%2Fhersheycompany)\n\nhttp://www.instagram.com/hersheycompany\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771109-1&h=2677639815&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4657771-1%26h%3D3338325459%26u%3Dhttp%253A%252F%252Fwww.instagram.com%252Fhersheycompany%26a%3Dhttp%253A%252F%252Fwww.instagram.com%252Fhersheycompany&a=http%3A%2F%2Fwww.instagram.com%2Fhersheycompany)\n\nPricing is at sole discretion of the retailer.\n\n \n\nCorrection: The links for entry and other information about the sweepstakes\nhave been updated.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more-302875252.html\n(https://www.prnewswire.com/news-releases/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more-302875252.html)\n\nSOURCE The Hershey Company\n\n\n\nGina Maruschak, email: gina.maruschak@mslgroup.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1985363/01_Cadbury_Reception-HERO-1.jpg?id=OA2940190\nhttps://mmx.prnewswire.com/media/MS1985364/02_Cadbury_Taste-Testers-HERO-2.jpg?id=OA2940191\nhttps://mmx.prnewswire.com/media/MS1985365/05_Cadbury_endcard.jpg?id=OA2940192\nhttps://mmx.prnewswire.com/media/MS1985367/clutch-and-product-2.jpg?id=OA2940196\nhttps://mmx.prnewswire.com/media/MS1985369/raul-and-clutch-1.jpg?id=OA2940207\nhttps://mmx.prnewswire.com/media/MS926138/Hershey-Kiss-Logo.jpg?id=OA2940189\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-10T16:38:44.054643439Z","server_sent_at_ms":1789058324054},"received_at":"2026-09-10T16:38:44.218Z","source_url":"https://www.prnewswire.com/news-releases/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more-302875252.html"},"analysis":{"id":"129680","press_release_id":"140844","analysis_json":{"industry":{"label":"Food Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Hershey's Cadbury brand launched 'There's Magic in More,' described as its largest U.S. campaign to date, a multi-year platform debuting at New York Fashion Week through collaborations with fashion label LUAR and media outlet NYLON.\n\nThe centerpiece is the limited-edition Cadbury Clutch — only five crystal-covered, insulated clutches exist — debuting on the runway at LUAR's Spring/Summer 2027 show on September 14 alongside Cadbury XL Bar varieties. The clutches will not be sold.\n\nThis transmission is a PR Newswire correction of the original same-day release; the only substantive change is updated links for the Cadbury/NYLON Pay It Forward Sweepstakes.\n\nNo financial terms, guidance, or operating metrics are disclosed — this is brand marketing with no direct earnings impact for Hershey.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Household-brand marketing noise: Cadbury NYFW campaign re-issue with corrected sweepstakes links — suppress from financial alerting."},"keyFigures":{"revenue":"$11.7 billion","customDimensions":{"campaign_scope":"largest U.S. campaign to date; multi-year platform","revenue_context":"annual revenues per company boilerplate ('more than $11.7 billion')","clutches_created":5,"clutch_flap_production_hours":"approximately eight"}},"quotedText":"","namedEntities":{"people":[{"name":"Raul Lopez","role":"Founder and Creative Director of LUAR"},{"name":"Eric Newton","role":"Director, Premium Chocolate, The Hershey Company"},{"name":"Lauren McCarthy","role":"Editor-in-Chief, NYLON"},{"name":"Tefi Pessoa","role":"content creator"}],"products":["Cadbury Clutch","There's Magic in More campaign","Department of More hero film","Cadbury CARAMELLO XL Bars","DAIRY MILK XL","DAIRY MILK Fruit & Nut XL","CARAMELLO Sweetly Dark XL","CARAMELLO Miniatures","Pay It Forward Sweepstakes"],"companies":[{"name":"The Hershey Company","ticker":"HSY","relationship":"filer"},{"name":"Cadbury","relationship":"Hershey-owned brand launching the campaign"},{"name":"LUAR","relationship":"fashion collaboration partner"},{"name":"NYLON","relationship":"media partner"},{"name":"Swarovski","relationship":"mentioned; crystals used on Cadbury Clutch"}],"dollarAmounts":[{"amount":"$11.7 billion","context":"annual revenues cited in Hershey boilerplate ('more than $11.7 billion')"}]},"materialImpact":{"score":1,"reasoning":"This is a corrected re-issue of a consumer marketing release: Cadbury's 'There's Magic in More' brand campaign with LUAR at New York Fashion Week. The correction itself only updates sweepstakes entry links; no financial, operational, or strategic disclosure is made."},"tickerRelevance":{"others":[],"primary":"HSY"},"globalImportance":10,"audienceRelevance":30,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap S&P 500 household brand","eventGravity":"marketing campaign announcement, re-issued as correction","issuerAuthored":true,"correctionSubstance":"sweepstakes links only — no financial revision","financialMateriality":"none"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Hershey's Cadbury brand launched 'There's Magic in More,' described as its largest U.S. campaign to date, a multi-year platform debuting at New York Fashion Week through collaborations with fashion label LUAR and media outlet NYLON.\n\nThe centerpiece is the limited-edition Cadbury Clutch — only five crystal-covered, insulated clutches exist — debuting on the runway at LUAR's Spring/Summer 2027 show on September 14 alongside Cadbury XL Bar varieties. The clutches will not be sold.\n\nThis transmission is a PR Newswire correction of the original same-day release; the only substantive change is updated links for the Cadbury/NYLON Pay It Forward Sweepstakes.\n\nNo financial terms, guidance, or operating metrics are disclosed — this is brand marketing with no direct earnings impact for Hershey.","key_figures":{"revenue":"$11.7 billion","customDimensions":{"campaign_scope":"largest U.S. campaign to date; multi-year platform","revenue_context":"annual revenues per company boilerplate ('more than $11.7 billion')","clutches_created":5,"clutch_flap_production_hours":"approximately eight"}},"named_entities":{"people":[{"name":"Raul Lopez","role":"Founder and Creative Director of LUAR"},{"name":"Eric Newton","role":"Director, Premium Chocolate, The Hershey Company"},{"name":"Lauren McCarthy","role":"Editor-in-Chief, NYLON"},{"name":"Tefi Pessoa","role":"content creator"}],"products":["Cadbury Clutch","There's Magic in More campaign","Department of More hero film","Cadbury CARAMELLO XL Bars","DAIRY MILK XL","DAIRY MILK Fruit & Nut XL","CARAMELLO Sweetly Dark XL","CARAMELLO Miniatures","Pay It Forward Sweepstakes"],"companies":[{"name":"The Hershey Company","ticker":"HSY","relationship":"filer"},{"name":"Cadbury","relationship":"Hershey-owned brand launching the campaign"},{"name":"LUAR","relationship":"fashion collaboration partner"},{"name":"NYLON","relationship":"media partner"},{"name":"Swarovski","relationship":"mentioned; crystals used on Cadbury Clutch"}],"dollarAmounts":[{"amount":"$11.7 billion","context":"annual revenues cited in Hershey boilerplate ('more than $11.7 billion')"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-10T16:39:27.086Z","global_importance":10,"audience_relevance":30,"importance_components":{"tickerTier":"large-cap S&P 500 household brand","eventGravity":"marketing campaign announcement, re-issued as correction","issuerAuthored":true,"correctionSubstance":"sweepstakes links only — no financial revision","financialMateriality":"none"}},"durationMs":42859,"modelName":"glm-5.3-flash"}}