{"success":true,"data":{"pressRelease":{"id":"140919","rtpr_id":"nPn8GvgxJa-20260910","ticker":"OLVI","exchange":"OTC","all_tickers":["OLVI"],"title":"THE OLIVE TREE HAS INSPIRED BEAUTY FOR 4,000 YEARS. NOW IT WALKS THE RUNWAY.","author":"PR Newswire","published_at":"2026-09-10T19:07:43.863Z","article_body":"THE OLIVE TREE HAS INSPIRED BEAUTY FOR 4,000 YEARS. NOW IT WALKS THE RUNWAY.\n\nPR Newswire\n\nNEW YORK, Sept. 10, 2026\n\nBibhu Mohapatra transforms the world of OLIVE TREE PEOPLE and OLIVE ROSE into\nan exclusive couture creation—while more than 20 makeup artists and OLIVE\nTREE PEOPLE's signature olive-crown tradition take over New York Fashion Week.\n\nNEW YORK, Sept. 10, 2026 /PRNewswire/ -- For more than 4,000 years, the olive\ntree has been one of humanity's most enduring symbols of beauty, vitality and\ntransformation.\n\nThis Monday, it becomes couture.\n\nOLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are joining forces with\ninternationally acclaimed fashion designer Bibhu Mohapatra for his New York\nFashion Week show in the Grand Ballroom of The Pierre Hotel in Manhattan.\n\nAt the heart of the collaboration will be the unveiling of a one-of-one Olive\nRose Gown, created by Mohapatra exclusively for OLIVE TREE PEOPLE, OLIVEDA and\nOLIVE ROSE.\n\nThe design brings together two worlds: the olive tree, represented through its\niconic leaves, and OLIVE ROSE, expressed through the beauty and sensuality of\nthe rose.\n\nIt is not simply a dress featuring the symbols of two brands.\n\nIt is the story of an ancient tree transformed into modern couture.\n\nThe olive tree becomes fashion.\nThe rose becomes movement.\nAnd a 4,000-year-old beauty secret walks the runway.\n\n\"For thousands of years, the olive tree has represented beauty, strength and\nlife. Bibhu did not simply place olive leaves and roses on a dress. He\ntranslated the soul of our world into couture. On Monday, the olive tree will\nno longer stand beside the runway. It will walk it.\"\n\n— Thomas Lommel, Founder of Olive Tree People\n\nWATERLESS BEAUTY, FROM SKINCARE TO MAKEUP\n\nFor more than 20 years, OLIVE TREE PEOPLE has challenged one of beauty's most\naccepted conventions: water as the foundation of the formula. Rather than\nbuilding skincare around water and adding active ingredients around it, OLIVE\nTREE PEOPLE replaces the water commonly found in conventional skincare\nemulsions with a highly bioactive olive-leaf elixir, while bioactive Arbequina\nolive oil replaces the refined oils traditionally used alongside it.\n\nWaterless Beauty is not simply about taking water out. It is about what the\nolive tree allows OLIVE TREE PEOPLE to put in its place.\n\nThat is From Tree to Beauty: the olive tree is not simply added to the\nformula. The olive tree becomes the active foundation of it.\n\nThat philosophy became Waterless Skincare. OLIVE ROSE carries it into makeup.\n\nEvery OLIVE ROSE formula is waterless and powered by hydroxytyrosol, extending\nthe same skincare-first philosophy into makeup.\n\nSkincare does not end when makeup begins. OLIVE ROSE makes the ritual\ncontinuous.\n\nMORE THAN A BEAUTY PARTNERSHIP\n\nBehind the scenes, OLIVEDA and OLIVE ROSE will lead the beauty experience for\nthe show.\n\nA team of more than 20 makeup artists, under the direction of OLIVE ROSE Chief\nCelebrity Makeup Artist Luis Casco, will create the runway beauty looks and\nprepare the models and invited VIP guests.\n\nOLIVE ROSE first appeared at New York Fashion Week last year, where it was\ncelebrated as the world's only makeup line based on hydroxytyrosol.\n\nThis year, OLIVE ROSE returns on an entirely new scale—not only on the faces\nof the models, but as the inspiration for an exclusive Bibhu Mohapatra couture\ncreation and an unforgettable beauty experience extending from backstage to\nthe front row.\n\nTHE FRONT ROW WILL BECOME PART OF THE SHOW\n\nIn keeping with an OLIVE TREE PEOPLE tradition, front row guests will be\noffered individually hand-braided olive crowns—an ancient symbol of beauty,\npeace, strength and victory.\n\nBut this year, the tradition will be taken one step further.\n\nTo celebrate the launch of the new OLIVEDA hydroxytyrosol hydrogel face masks\nand eye patches, guests will also be gifted the two new treatments to use\nwhenever they need a 20-minute glow reset throughout New York Fashion Week.\n\nGuests can pause to refresh and rehydrate between shows, backstage, or back at\nthe hotel to give their skin a real moment of care amid the whirlwind of NYFW.\n\nFor 20 soothing minutes, whenever it's needed, beauty stops being something to\nobserve and becomes something to experience:\n\nSkincare becomes a ritual guests can carry wherever NYFW takes them.\nSelf-care finds its place throughout Fashion Week, on each guest's own\nschedule.\nSkincare takes the best seat in fashion — wherever the guest happens to be.\n\nFROM BACKSTAGE TO THE RUNWAY—AND ONTO THE SKIN\n\nThe collaboration connects every part of the OLIVE TREE PEOPLE universe.\n\nThe olive tree inspires the dress.\nOLIVE ROSE creates the color.\nHydroxytyrosol touches the skin.\nThe olive crowns transform the guests.\nAnd Bibhu Mohapatra brings the entire story to life through fashion.\n\nIt is a meeting of ancient beauty intelligence and modern creative\nexpression—inside one of Manhattan's most iconic ballrooms.\n\nOne ancient tree.\nOne exclusive couture creation.\nMore than 20 makeup artists.\nAnd a front row New York Fashion Week will not forget.\n\nABOUT OLIVE TREE PEOPLE\n\nOLIVE TREE PEOPLE is a pioneer and leading force in waterless beauty. Instead\nof using the conventional water phase found in most skincare products, the\ncompany replaces water with its proprietary olive leaf cell elixir and\ncombines it with powerful olive-tree ingredients, including hydroxytyrosol.\n\nFounded by olive tree farmer Thomas Lommel, OLIVE TREE PEOPLE develops\nskincare, beauty and holistic experiences based on more than 20 years of work\nwith mountain olive trees and the principles of Olive Tree Therapy.\n\nABOUT OLIVE ROSE\n\nOLIVE ROSE is the color cosmetics world of OLIVE TREE PEOPLE and OLIVEDA.\nIntroduced at New York Fashion Week as the world's only makeup line based on\nhydroxytyrosol, OLIVE ROSE brings together high-performance color, skincare\nintelligence and the transformative beauty of the olive tree.\n\nABOUT OLIVEDA INTERNATIONAL, INC.\n\nOliveda International, Inc. and its subsidiary, Olive Tree People Inc.,\ntogether with the European companies Olive Tree People Europe AG, Oliveda\nDeutschland GmbH and Olive Tree Farmers SL, were founded by German real estate\ninvestor Thomas Lommel.\n\nLommel has more than 20 years of experience in the management and organic\ncertification of mountain olive tree cultivation; the extraction of\nfirst-class, internationally award-winning extra virgin olive oils and\nhydroxytyrosol; and the production and distribution of cosmetic and holistic\nwaterless products related to the olive tree.\n\nLommel is the inventor of Olive Tree Therapy 10 Years in 14 Days and of olive\nmatcha, which is based on ground olive leaf. He also developed a unique coffee\nreplacement based on olive leaf and hydroxytyrosol. In addition, Lommel is\nsuccessfully active in the rapidly growing mindfulness industry through the\nolive tree sound bath meditation he developed and the frequencies of his olive\ntrees, which he makes available worldwide.\n\nOLIVE TREE PEOPLE's registered beauty brands include OLIVEDA, LA DOPE, OLIVE\nROSE, OLIVE MUSH, IS THAT MATTY? and OLIVE re:connected to nature.\n\nLommel is also the region's largest conservationist and protector of more than\n30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel\nFoundation, he brings the water that he does not use in his waterless beauty\nproducts to the people of Africa by building water wells on site.\n\nIn addition to online sales, Oliveda Deutschland GmbH operates its own\nflagship stores in Berlin and Düsseldorf.\n\nThe brand's treatment concepts are unique worldwide, and their effectiveness\nhas been confirmed by conventional medicine. The story is documented in the\nbook The Olive Tree Therapy 10 Years in 14 Days.\n\nWaterless Beauty has been called \"The Next Big Thing\" in articles in U.S.\nVogue, Harper's Bazaar, InStyle, ELLE, Madame, Forbes and many other industry\npublications, as well as by Mintel, a world-leading futurology institute. Gigi\nHadid and many other celebrities are already OLIVEDA fans and support its\nsuccess.\n\nFurther information on Oliveda International, Inc. and its subsidiaries and\nassociate companies and brands can be found at www.olivetreepeople.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771754-1&h=2426786495&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765204-1%26h%3D2335139404%26u%3Dhttps%253A%252F%252Fwww.olivetreepeople.com%252F%26a%3Dwww.olivetreepeople.com&a=www.olivetreepeople.com)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/the-olive-tree-has-inspired-beauty-for-4-000-years-now-it-walks-the-runway-302875702.html\n(https://www.prnewswire.com/news-releases/the-olive-tree-has-inspired-beauty-for-4-000-years-now-it-walks-the-runway-302875702.html)\n\nSOURCE Olive Tree People\n\n\n\nCONTACT Sarah Skarka, Public Relations, OLIVE TREE PEOPLE / OLIVE ROSE, sarah.skarka@oliveda.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1986023/F97.jpg?id=OA2942045\nhttps://mmx.prnewswire.com/media/MS1986024/F96_1.jpg?id=OA2942046\nhttps://mmx.prnewswire.com/media/MS1970790/Olive-Tree-People-OLIVE-TREE-PEOPLE-the-leader-in-Waterless-Beauty.jpg?id=OA2942015\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn8GvgxJa-20260910","title":"THE OLIVE TREE HAS INSPIRED BEAUTY FOR 4,000 YEARS. NOW IT WALKS THE RUNWAY.","author":"PR Newswire","ticker":"OLVI","created":"2026-09-10T19:07:43.863Z","tickers":["OLVI"],"exchange":"OTC","article_body":"THE OLIVE TREE HAS INSPIRED BEAUTY FOR 4,000 YEARS. NOW IT WALKS THE RUNWAY.\n\nPR Newswire\n\nNEW YORK, Sept. 10, 2026\n\nBibhu Mohapatra transforms the world of OLIVE TREE PEOPLE and OLIVE ROSE into\nan exclusive couture creation—while more than 20 makeup artists and OLIVE\nTREE PEOPLE's signature olive-crown tradition take over New York Fashion Week.\n\nNEW YORK, Sept. 10, 2026 /PRNewswire/ -- For more than 4,000 years, the olive\ntree has been one of humanity's most enduring symbols of beauty, vitality and\ntransformation.\n\nThis Monday, it becomes couture.\n\nOLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are joining forces with\ninternationally acclaimed fashion designer Bibhu Mohapatra for his New York\nFashion Week show in the Grand Ballroom of The Pierre Hotel in Manhattan.\n\nAt the heart of the collaboration will be the unveiling of a one-of-one Olive\nRose Gown, created by Mohapatra exclusively for OLIVE TREE PEOPLE, OLIVEDA and\nOLIVE ROSE.\n\nThe design brings together two worlds: the olive tree, represented through its\niconic leaves, and OLIVE ROSE, expressed through the beauty and sensuality of\nthe rose.\n\nIt is not simply a dress featuring the symbols of two brands.\n\nIt is the story of an ancient tree transformed into modern couture.\n\nThe olive tree becomes fashion.\nThe rose becomes movement.\nAnd a 4,000-year-old beauty secret walks the runway.\n\n\"For thousands of years, the olive tree has represented beauty, strength and\nlife. Bibhu did not simply place olive leaves and roses on a dress. He\ntranslated the soul of our world into couture. On Monday, the olive tree will\nno longer stand beside the runway. It will walk it.\"\n\n— Thomas Lommel, Founder of Olive Tree People\n\nWATERLESS BEAUTY, FROM SKINCARE TO MAKEUP\n\nFor more than 20 years, OLIVE TREE PEOPLE has challenged one of beauty's most\naccepted conventions: water as the foundation of the formula. Rather than\nbuilding skincare around water and adding active ingredients around it, OLIVE\nTREE PEOPLE replaces the water commonly found in conventional skincare\nemulsions with a highly bioactive olive-leaf elixir, while bioactive Arbequina\nolive oil replaces the refined oils traditionally used alongside it.\n\nWaterless Beauty is not simply about taking water out. It is about what the\nolive tree allows OLIVE TREE PEOPLE to put in its place.\n\nThat is From Tree to Beauty: the olive tree is not simply added to the\nformula. The olive tree becomes the active foundation of it.\n\nThat philosophy became Waterless Skincare. OLIVE ROSE carries it into makeup.\n\nEvery OLIVE ROSE formula is waterless and powered by hydroxytyrosol, extending\nthe same skincare-first philosophy into makeup.\n\nSkincare does not end when makeup begins. OLIVE ROSE makes the ritual\ncontinuous.\n\nMORE THAN A BEAUTY PARTNERSHIP\n\nBehind the scenes, OLIVEDA and OLIVE ROSE will lead the beauty experience for\nthe show.\n\nA team of more than 20 makeup artists, under the direction of OLIVE ROSE Chief\nCelebrity Makeup Artist Luis Casco, will create the runway beauty looks and\nprepare the models and invited VIP guests.\n\nOLIVE ROSE first appeared at New York Fashion Week last year, where it was\ncelebrated as the world's only makeup line based on hydroxytyrosol.\n\nThis year, OLIVE ROSE returns on an entirely new scale—not only on the faces\nof the models, but as the inspiration for an exclusive Bibhu Mohapatra couture\ncreation and an unforgettable beauty experience extending from backstage to\nthe front row.\n\nTHE FRONT ROW WILL BECOME PART OF THE SHOW\n\nIn keeping with an OLIVE TREE PEOPLE tradition, front row guests will be\noffered individually hand-braided olive crowns—an ancient symbol of beauty,\npeace, strength and victory.\n\nBut this year, the tradition will be taken one step further.\n\nTo celebrate the launch of the new OLIVEDA hydroxytyrosol hydrogel face masks\nand eye patches, guests will also be gifted the two new treatments to use\nwhenever they need a 20-minute glow reset throughout New York Fashion Week.\n\nGuests can pause to refresh and rehydrate between shows, backstage, or back at\nthe hotel to give their skin a real moment of care amid the whirlwind of NYFW.\n\nFor 20 soothing minutes, whenever it's needed, beauty stops being something to\nobserve and becomes something to experience:\n\nSkincare becomes a ritual guests can carry wherever NYFW takes them.\nSelf-care finds its place throughout Fashion Week, on each guest's own\nschedule.\nSkincare takes the best seat in fashion — wherever the guest happens to be.\n\nFROM BACKSTAGE TO THE RUNWAY—AND ONTO THE SKIN\n\nThe collaboration connects every part of the OLIVE TREE PEOPLE universe.\n\nThe olive tree inspires the dress.\nOLIVE ROSE creates the color.\nHydroxytyrosol touches the skin.\nThe olive crowns transform the guests.\nAnd Bibhu Mohapatra brings the entire story to life through fashion.\n\nIt is a meeting of ancient beauty intelligence and modern creative\nexpression—inside one of Manhattan's most iconic ballrooms.\n\nOne ancient tree.\nOne exclusive couture creation.\nMore than 20 makeup artists.\nAnd a front row New York Fashion Week will not forget.\n\nABOUT OLIVE TREE PEOPLE\n\nOLIVE TREE PEOPLE is a pioneer and leading force in waterless beauty. Instead\nof using the conventional water phase found in most skincare products, the\ncompany replaces water with its proprietary olive leaf cell elixir and\ncombines it with powerful olive-tree ingredients, including hydroxytyrosol.\n\nFounded by olive tree farmer Thomas Lommel, OLIVE TREE PEOPLE develops\nskincare, beauty and holistic experiences based on more than 20 years of work\nwith mountain olive trees and the principles of Olive Tree Therapy.\n\nABOUT OLIVE ROSE\n\nOLIVE ROSE is the color cosmetics world of OLIVE TREE PEOPLE and OLIVEDA.\nIntroduced at New York Fashion Week as the world's only makeup line based on\nhydroxytyrosol, OLIVE ROSE brings together high-performance color, skincare\nintelligence and the transformative beauty of the olive tree.\n\nABOUT OLIVEDA INTERNATIONAL, INC.\n\nOliveda International, Inc. and its subsidiary, Olive Tree People Inc.,\ntogether with the European companies Olive Tree People Europe AG, Oliveda\nDeutschland GmbH and Olive Tree Farmers SL, were founded by German real estate\ninvestor Thomas Lommel.\n\nLommel has more than 20 years of experience in the management and organic\ncertification of mountain olive tree cultivation; the extraction of\nfirst-class, internationally award-winning extra virgin olive oils and\nhydroxytyrosol; and the production and distribution of cosmetic and holistic\nwaterless products related to the olive tree.\n\nLommel is the inventor of Olive Tree Therapy 10 Years in 14 Days and of olive\nmatcha, which is based on ground olive leaf. He also developed a unique coffee\nreplacement based on olive leaf and hydroxytyrosol. In addition, Lommel is\nsuccessfully active in the rapidly growing mindfulness industry through the\nolive tree sound bath meditation he developed and the frequencies of his olive\ntrees, which he makes available worldwide.\n\nOLIVE TREE PEOPLE's registered beauty brands include OLIVEDA, LA DOPE, OLIVE\nROSE, OLIVE MUSH, IS THAT MATTY? and OLIVE re:connected to nature.\n\nLommel is also the region's largest conservationist and protector of more than\n30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel\nFoundation, he brings the water that he does not use in his waterless beauty\nproducts to the people of Africa by building water wells on site.\n\nIn addition to online sales, Oliveda Deutschland GmbH operates its own\nflagship stores in Berlin and Düsseldorf.\n\nThe brand's treatment concepts are unique worldwide, and their effectiveness\nhas been confirmed by conventional medicine. The story is documented in the\nbook The Olive Tree Therapy 10 Years in 14 Days.\n\nWaterless Beauty has been called \"The Next Big Thing\" in articles in U.S.\nVogue, Harper's Bazaar, InStyle, ELLE, Madame, Forbes and many other industry\npublications, as well as by Mintel, a world-leading futurology institute. Gigi\nHadid and many other celebrities are already OLIVEDA fans and support its\nsuccess.\n\nFurther information on Oliveda International, Inc. and its subsidiaries and\nassociate companies and brands can be found at www.olivetreepeople.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771754-1&h=2426786495&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765204-1%26h%3D2335139404%26u%3Dhttps%253A%252F%252Fwww.olivetreepeople.com%252F%26a%3Dwww.olivetreepeople.com&a=www.olivetreepeople.com)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/the-olive-tree-has-inspired-beauty-for-4-000-years-now-it-walks-the-runway-302875702.html\n(https://www.prnewswire.com/news-releases/the-olive-tree-has-inspired-beauty-for-4-000-years-now-it-walks-the-runway-302875702.html)\n\nSOURCE Olive Tree People\n\n\n\nCONTACT Sarah Skarka, Public Relations, OLIVE TREE PEOPLE / OLIVE ROSE, sarah.skarka@oliveda.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1986023/F97.jpg?id=OA2942045\nhttps://mmx.prnewswire.com/media/MS1986024/F96_1.jpg?id=OA2942046\nhttps://mmx.prnewswire.com/media/MS1970790/Olive-Tree-People-OLIVE-TREE-PEOPLE-the-leader-in-Waterless-Beauty.jpg?id=OA2942015\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-10T19:07:43.922704554Z","server_sent_at_ms":1789067263922},"received_at":"2026-09-10T19:07:43.979Z","source_url":"https://www.prnewswire.com/news-releases/the-olive-tree-has-inspired-beauty-for-4-000-years-now-it-walks-the-runway-302875702.html"},"analysis":{"id":"129755","press_release_id":"140919","analysis_json":{"industry":{"label":"Personal Care Products","sector":"Consumer Staples"},"redFlags":["promotional brand-marketing release with no financial disclosures, metrics, or guidance","micro-cap issuer using wire for lifestyle/PR exposure rather than material corporate news"],"eventType":"product_launch","narrative":"Oliveda International's brands OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are collaborating with designer Bibhu Mohapatra for his New York Fashion Week show at The Pierre Hotel, including the unveiling of a one-of-one Olive Rose Gown.\n\nA team of more than 20 makeup artists under OLIVE ROSE's Luis Casco will create the runway beauty looks, and front-row guests will receive hand-braided olive crowns plus two new treatments.\n\nThe event doubles as a soft launch for new OLIVEDA hydroxytyrosol hydrogel face masks and eye patches, extending the company's waterless-beauty positioning from skincare into makeup and fashion.\n\nThe release contains no financial figures or guidance; its investment relevance is limited to brand visibility for a micro-cap beauty issuer.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Micro-cap beauty brand NYFW marketing push -- suppress as noise unless tracking OLIVEDA brand momentum."},"keyFigures":{"customDimensions":{"new_products_unveiled":["hydroxytyrosol hydrogel face masks","hydroxytyrosol eye patches"],"makeup_artists_backstage":"more than 20","waterless_skincare_experience_years":"more than 20"}},"quotedText":"For thousands of years, the olive tree has represented beauty, strength and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture.","namedEntities":{"people":[{"name":"Bibhu Mohapatra","role":"fashion designer, New York Fashion Week show"},{"name":"Thomas Lommel","role":"Founder of Olive Tree People / Oliveda International"},{"name":"Luis Casco","role":"OLIVE ROSE Chief Celebrity Makeup Artist"},{"name":"Sarah Skarka","role":"Public Relations contact"},{"name":"Gigi Hadid","role":"celebrity endorser / OLIVEDA fan"}],"products":["OLIVE ROSE","OLIVEDA","Olive Rose Gown","hydroxytyrosol hydrogel face masks","eye patches","olive matcha","LA DOPE"],"companies":[{"name":"Oliveda International, Inc.","ticker":"OLVI","relationship":"filer"},{"name":"Olive Tree People Inc.","relationship":"subsidiary of filer"},{"name":"Olive Tree People Europe AG","relationship":"subsidiary of filer"},{"name":"Oliveda Deutschland GmbH","relationship":"subsidiary of filer"},{"name":"Olive Tree Farmers SL","relationship":"subsidiary of filer"},{"name":"The Pierre Hotel","relationship":"event venue"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Pure brand-marketing release: a couture collaboration with designer Bibhu Mohapatra at New York Fashion Week and the gift-launch of new hydrogel face masks and eye patches. No financial figures, guidance, or fundamental business changes are disclosed."},"tickerRelevance":{"others":[],"primary":"OLVI"},"globalImportance":6,"audienceRelevance":12,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"micro-cap","eventGravity":"brand-marketing / product soft launch","issuerAuthored":true,"financialContent":false,"householdBrandBoost":0,"retailFavoriteBoost":0}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":1,"narrative":"Oliveda International's brands OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are collaborating with designer Bibhu Mohapatra for his New York Fashion Week show at The Pierre Hotel, including the unveiling of a one-of-one Olive Rose Gown.\n\nA team of more than 20 makeup artists under OLIVE ROSE's Luis Casco will create the runway beauty looks, and front-row guests will receive hand-braided olive crowns plus two new treatments.\n\nThe event doubles as a soft launch for new OLIVEDA hydroxytyrosol hydrogel face masks and eye patches, extending the company's waterless-beauty positioning from skincare into makeup and fashion.\n\nThe release contains no financial figures or guidance; its investment relevance is limited to brand visibility for a micro-cap beauty issuer.","key_figures":{"customDimensions":{"new_products_unveiled":["hydroxytyrosol hydrogel face masks","hydroxytyrosol eye patches"],"makeup_artists_backstage":"more than 20","waterless_skincare_experience_years":"more than 20"}},"named_entities":{"people":[{"name":"Bibhu Mohapatra","role":"fashion designer, New York Fashion Week show"},{"name":"Thomas Lommel","role":"Founder of Olive Tree People / Oliveda International"},{"name":"Luis Casco","role":"OLIVE ROSE Chief Celebrity Makeup Artist"},{"name":"Sarah Skarka","role":"Public Relations contact"},{"name":"Gigi Hadid","role":"celebrity endorser / OLIVEDA fan"}],"products":["OLIVE ROSE","OLIVEDA","Olive Rose Gown","hydroxytyrosol hydrogel face masks","eye patches","olive matcha","LA DOPE"],"companies":[{"name":"Oliveda International, Inc.","ticker":"OLVI","relationship":"filer"},{"name":"Olive Tree People Inc.","relationship":"subsidiary of filer"},{"name":"Olive Tree People Europe AG","relationship":"subsidiary of filer"},{"name":"Oliveda Deutschland GmbH","relationship":"subsidiary of filer"},{"name":"Olive Tree Farmers SL","relationship":"subsidiary of filer"},{"name":"The Pierre Hotel","relationship":"event venue"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-10T19:08:02.697Z","global_importance":6,"audience_relevance":12,"importance_components":{"tickerTier":"micro-cap","eventGravity":"brand-marketing / product soft launch","issuerAuthored":true,"financialContent":false,"householdBrandBoost":0,"retailFavoriteBoost":0}},"durationMs":18710,"modelName":"glm-5.3-flash"}}