{"success":true,"data":{"pressRelease":{"id":"142647","rtpr_id":"nGNX21bFcz-20260914","ticker":"ADT","exchange":"NYSE","all_tickers":["ADT"],"title":"ADT Brings ADT Blu to Walmart.com, Expanding Availability Through One of the Nation’s Largest Online Retailers","author":"Globe Newswire","published_at":"2026-09-14T13:00:00.191Z","article_body":"BOCA RATON, Fla., Sept. 14, 2026 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE: ADT), the\ntrusted leader in smart home security solutions, today announced that ADT Blu,\na do-it-yourself (DIY) solution, is available for purchase on Walmart.com\n(https://www.walmart.com/brand/adtblu/20069007). This marks a milestone for\nADT, expanding availability of its product offerings through a major retail\nchannel and supporting the company’s focus on meeting customer needs in the\nDIY security market.\n\nADT Blu is a self-installed home security system that customers can set up\nquickly and manage directly through the ADT+ app. The fully integrated app\nallows customers to arm and disarm the system, view live video, and receive\nnotifications when people, packages, animals, and vehicles are detected.\nCustomers can also expand their system over time by adding devices as their\nneeds evolve, from keeping an eye on routine activity like package deliveries\nto helping identify unexpected situations around the home. ADT Blu can be\npurchased without a long-term contract and installed without a technician\nvisit. ADT Blu also provides customers with flexible monitoring options,\nallowing them to choose 24/7 professional monitoring through ADT’s\ncompany-owned and operated monitoring centers or to monitor their home\nthemselves.\n\n“Bringing ADT Blu to Walmart.com makes it easier for consumers nationwide to\npurchase a DIY security system that’s backed by a company with more than 150\nyears of experience in home security,” said Kim Miller, ADT’s Chief\nMarketing & Communications Officer. “Every new retail channel introduces ADT\nBlu to more consumers and expands access to a solution that offers flexibility\nand peace of mind.”\n\n“We’re excited to add ADT to Walmart Marketplace as a recognizable and\ntrusted brand in the security and smart home solutions industry,” said Tomas\nPonce De Leon, Vice President, Walmart U.S. Seller Acquisition and Onboarding.\n“Having ADT make its products available on Walmart.com strengthens our\nassortment and gives customers a convenient way to shop a brand they already\nknow and trust.”\n\nADT will continue pursuing additional retail channels to expand the\navailability of its DIY product line. In addition to Walmart.com, ADT Blu is\navailable on ADT.com (https://www.adt.com/) and by phone at 1-800-ADT-ASAP.\nLearn more about ADT Blu at ADT.com/Blu (https://www.adt.com/blu/).\n\nAbout ADT\n\nADT is a leading provider of security, interactive and smart home solutions\nserving residential and small business customers in the U.S. Through\ninnovative offerings, unrivaled safety and a premium customer experience\ndelivered by the largest network of smart home security professionals in the\nU.S., ADT empowers people to protect and connect to what matters most, every\nsecond, every day. For more information, visit ADT.com (https://www.adt.com/).\n\nMedia Contact: media@adt.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/8c124b95-fcbb-4bfc-a372-592cb616541f)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX21bFcz-20260914","title":"ADT Brings ADT Blu to Walmart.com, Expanding Availability Through One of the Nation’s Largest Online Retailers","author":"Globe Newswire","ticker":"ADT","created":"2026-09-14T13:00:00.191Z","tickers":["ADT"],"exchange":"NYSE","article_body":"BOCA RATON, Fla., Sept. 14, 2026 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE: ADT), the\ntrusted leader in smart home security solutions, today announced that ADT Blu,\na do-it-yourself (DIY) solution, is available for purchase on Walmart.com\n(https://www.walmart.com/brand/adtblu/20069007). This marks a milestone for\nADT, expanding availability of its product offerings through a major retail\nchannel and supporting the company’s focus on meeting customer needs in the\nDIY security market.\n\nADT Blu is a self-installed home security system that customers can set up\nquickly and manage directly through the ADT+ app. The fully integrated app\nallows customers to arm and disarm the system, view live video, and receive\nnotifications when people, packages, animals, and vehicles are detected.\nCustomers can also expand their system over time by adding devices as their\nneeds evolve, from keeping an eye on routine activity like package deliveries\nto helping identify unexpected situations around the home. ADT Blu can be\npurchased without a long-term contract and installed without a technician\nvisit. ADT Blu also provides customers with flexible monitoring options,\nallowing them to choose 24/7 professional monitoring through ADT’s\ncompany-owned and operated monitoring centers or to monitor their home\nthemselves.\n\n“Bringing ADT Blu to Walmart.com makes it easier for consumers nationwide to\npurchase a DIY security system that’s backed by a company with more than 150\nyears of experience in home security,” said Kim Miller, ADT’s Chief\nMarketing & Communications Officer. “Every new retail channel introduces ADT\nBlu to more consumers and expands access to a solution that offers flexibility\nand peace of mind.”\n\n“We’re excited to add ADT to Walmart Marketplace as a recognizable and\ntrusted brand in the security and smart home solutions industry,” said Tomas\nPonce De Leon, Vice President, Walmart U.S. Seller Acquisition and Onboarding.\n“Having ADT make its products available on Walmart.com strengthens our\nassortment and gives customers a convenient way to shop a brand they already\nknow and trust.”\n\nADT will continue pursuing additional retail channels to expand the\navailability of its DIY product line. In addition to Walmart.com, ADT Blu is\navailable on ADT.com (https://www.adt.com/) and by phone at 1-800-ADT-ASAP.\nLearn more about ADT Blu at ADT.com/Blu (https://www.adt.com/blu/).\n\nAbout ADT\n\nADT is a leading provider of security, interactive and smart home solutions\nserving residential and small business customers in the U.S. Through\ninnovative offerings, unrivaled safety and a premium customer experience\ndelivered by the largest network of smart home security professionals in the\nU.S., ADT empowers people to protect and connect to what matters most, every\nsecond, every day. For more information, visit ADT.com (https://www.adt.com/).\n\nMedia Contact: media@adt.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/8c124b95-fcbb-4bfc-a372-592cb616541f)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-14T13:00:00.264300044Z","server_sent_at_ms":1789390800264},"received_at":"2026-09-14T13:00:00.317Z","source_url":null},"analysis":{"id":"131486","press_release_id":"142647","analysis_json":{"industry":{"label":"Security & Alarm Services","sector":"Industrials"},"redFlags":[],"eventType":"operations_update","narrative":"ADT's DIY security system ADT Blu is now available for purchase on Walmart.com, which the company is calling a milestone in expanding its products through a major retail channel.\n\nADT Blu is a self-installed system managed through the ADT+ app, purchasable without a long-term contract or technician visit, with optional 24/7 professional monitoring through ADT's company-owned monitoring centers.\n\nADT says it will continue pursuing additional retail channels for its DIY line; ADT Blu remains available on ADT.com and by phone at 1-800-ADT-ASAP.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"ADT leans into DIY growth by listing ADT Blu on Walmart.com — watch for retail-channel traction in upcoming disclosures."},"keyFigures":{},"quotedText":"Bringing ADT Blu to Walmart.com makes it easier for consumers nationwide to\npurchase a DIY security system that’s backed by a company with more than 150\nyears of experience in home security","namedEntities":{"people":[{"name":"Kim Miller","role":"Chief Marketing & Communications Officer, ADT"},{"name":"Tomas Ponce De Leon","role":"Vice President, Walmart U.S. Seller Acquisition and Onboarding"}],"products":["ADT Blu","ADT+ app"],"companies":[{"name":"ADT Inc.","ticker":"ADT","relationship":"filer"},{"name":"Walmart","ticker":"WMT","relationship":"retail marketplace channel partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Distribution expansion for the ADT Blu DIY product line onto Walmart.com — a meaningful retail channel but a marketing/channel milestone with no disclosed financial terms, volumes, or revenue impact. Core monitoring business unchanged."},"tickerRelevance":{"others":[{"ticker":"WMT","relevance":"retail marketplace channel (Walmart.com listing partner)"}],"primary":"ADT"},"globalImportance":22,"audienceRelevance":38,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap household brand","eventGravity":"retail channel expansion / product distribution listing","issuerAuthored":true,"partnershipWeight":"Walmart Marketplace listing, no financial terms disclosed","financialDisclosure":"none","householdBrandBoost":"ADT brand recognition plus Walmart retail angle lifts audience relevance"}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"ADT's DIY security system ADT Blu is now available for purchase on Walmart.com, which the company is calling a milestone in expanding its products through a major retail channel.\n\nADT Blu is a self-installed system managed through the ADT+ app, purchasable without a long-term contract or technician visit, with optional 24/7 professional monitoring through ADT's company-owned monitoring centers.\n\nADT says it will continue pursuing additional retail channels for its DIY line; ADT Blu remains available on ADT.com and by phone at 1-800-ADT-ASAP.","key_figures":{},"named_entities":{"people":[{"name":"Kim Miller","role":"Chief Marketing & Communications Officer, ADT"},{"name":"Tomas Ponce De Leon","role":"Vice President, Walmart U.S. Seller Acquisition and Onboarding"}],"products":["ADT Blu","ADT+ app"],"companies":[{"name":"ADT Inc.","ticker":"ADT","relationship":"filer"},{"name":"Walmart","ticker":"WMT","relationship":"retail marketplace channel partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-14T13:00:41.670Z","global_importance":22,"audience_relevance":38,"importance_components":{"tickerTier":"mid-cap household brand","eventGravity":"retail channel expansion / product distribution listing","issuerAuthored":true,"partnershipWeight":"Walmart Marketplace listing, no financial terms disclosed","financialDisclosure":"none","householdBrandBoost":"ADT brand recognition plus Walmart retail angle lifts audience relevance"}},"durationMs":41365,"modelName":"glm-5.3-flash"}}