{"success":true,"data":{"pressRelease":{"id":"144938","rtpr_id":"nBwbbRkZ8a-20260916","ticker":"KHC","exchange":"NYSE","all_tickers":["KHC"],"title":"Capri Sun Tests Its Biggest Pouch Yet – and Fans Could Help Make it Permanent","author":"Business Wire","published_at":"2026-09-16T11:00:00.200Z","article_body":"Capri Sun Tests Its Biggest Pouch Yet – and Fans Could Help Make it\nPermanent\n\nAfter nearly five decades of the iconic pouch, Capri Sun is answering fans’\nNo. 1 request and going bigger with a pouch roughly three times the juice\n\nKEY SUMMARY BULLETS:\n\n\n * Capri Sun is testing the new Big Pouch featuring roughly three times the juice\nof a classic pouch - in response to thousands of fan requests for a bigger\nformat.\n\n * The limited-edition Big Pouch will be released exclusively on Walmart.com\nbeginning Sept. 21 in a series of daily drops through Sept. 24 for $6, while\nsupplies last.\n\n * Fans can share feedback using #CapriSunBigPouch to help determine whether the\nBig Pouch earns a permanent spot in the Capri Sun lineup.\n\nCapri Sun is saying goodbye to summer in a BIG way! As generations of Capri\nSun fans have grown up, one request has only gotten louder: bigger pouches. In\nrecent years, nearly 80% of fan requests ask for a bigger size.(1 )Now, just\nin time for one last supersized sip of summer, Capri Sun is answering the call\nand putting that demand to the test with the Capri Sun Big Pouch — the\nbiggest Capri Sun pouch ever tested, standing nearly nine inches tall, twice\nas wide and now packed with roughly three times the juice. Beginning Monday,\nSeptember 21 the limited-edition Big Pouch will be available exclusively on\nWalmart.com\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260916995940/en/\n(https://www.businesswire.com/news/home/20260916995940/en/)\n\nAfter nearly five decades of the iconic pouch, Capri Sun is answering fans’\nNo. 1 request and going bigger with a pouch roughly three times the juice.\n\nWHY CAPRI SUN CREATED THE BIG POUCH\n\nThe iconic foil pouch — and the nostalgic ritual of slurping and squeezing\nevery last drop out of it — has long been part of what fans love about the\nCapri Sun experience. That love has also left many wishing there were simply\nmore of it, with thousands of comments and posts across social media asking\nCapri Sun to go bigger. Now, Capri Sun is supersizing the nostalgic experience\nwith the Big Pouch. Before all fans can get their hands on a Capri Sun Big\nPouch, the brand is celebrating a select few fans that have been continually\nasking for a bigger pouch.\n\n“Capri Sun fans have strong feelings about the pouches that shaped their\nchildhoods, and that passion plays an important role in how we think about\ninnovation,” said Claire Lukaszewski, Associate Brand Director of Capri Sun.\n“There’s an emotional connection to this brand that spans generations, and\nwe don’t take that for granted. We want our fans to have a meaningful role\nin shaping what we do and the Big Pouch is one way we’re putting that belief\ninto practice.”\n\nPUTTING POWER IN FANS’ HANDS\n\nThe Big Pouch is a limited-edition test-and-learn to see just how big the\nappetite for BIG really is. Fans who snag a pouch are encouraged to share\ntheir feedback using #CapriSunBigPouch. If the response is juicy enough, this\ncould be the start of something BIG.\n\nThe Big Pouch builds on Capri Sun’s recent limited-edition drops, including\nCapri Sun Straw Pops, as the brand continues to find unexpected and new ways\nto reimagine the iconic Capri Sun experience for generations of fans.\n\nAs the brand synonymous with summer, Capri Sun isn’t letting the season slip\naway without one last splash. Starting Monday September 21, a limited number\nof Big Pouches will be released in a series of daily drops for $6, while\nsupplies last. For a reminder when the Capri Sun Big Pouch goes on sale,\nfollow @CapriSun\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fcaprisun%2F%3Fhl%3Den&esheet=54602387&newsitemid=20260916995940&lan=en-US&anchor=%40CapriSun&index=1&md5=e4aeaf4cafb3d409f3ab7478b9498f26)\non Instagram and @CapriSun_USA\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40caprisun_usa&esheet=54602387&newsitemid=20260916995940&lan=en-US&anchor=%40CapriSun_USA&index=2&md5=2785f2a3b2c0987af0fbfb2c070c94a6)\non TikTok.\n\nABOUT THE KRAFT HEINZ COMPANY\n\nKraft Heinz (NYSE: KHC) is one of the world’s largest food and beverage\ncompanies, with approximately $25 billion in net sales in 2025 and a portfolio\nof iconic brands enjoyed by consumers in more than 40 countries. By investing\nin our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal\nKitchen, and Lunchables, we are unlocking the full power of our portfolio. We\ndeliver high-quality, great-tasting, and affordable food for the consumers of\ntoday, while shaping the future of food. Learn more at\nwww.kraftheinzcompany.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kraftheinzcompany.com%2F&esheet=54602387&newsitemid=20260916995940&lan=en-US&anchor=www.kraftheinzcompany.com&index=3&md5=11199ab2566303854a269eecf376dedc)\n.\n\n(1) Capri Sun Call Center (2023)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260916995940/en/\n(https://www.businesswire.com/news/home/20260916995940/en/)\n\nMedia Contacts \n\nThe Kraft Heinz Company\n\nmedia@kraftheinz.com (mailto:media@kraftheinz.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwbbRkZ8a-20260916","title":"Capri Sun Tests Its Biggest Pouch Yet – and Fans Could Help Make it Permanent","author":"Business Wire","ticker":"KHC","created":"2026-09-16T11:00:00.200Z","tickers":["KHC"],"exchange":"NYSE","article_body":"Capri Sun Tests Its Biggest Pouch Yet – and Fans Could Help Make it\nPermanent\n\nAfter nearly five decades of the iconic pouch, Capri Sun is answering fans’\nNo. 1 request and going bigger with a pouch roughly three times the juice\n\nKEY SUMMARY BULLETS:\n\n\n * Capri Sun is testing the new Big Pouch featuring roughly three times the juice\nof a classic pouch - in response to thousands of fan requests for a bigger\nformat.\n\n * The limited-edition Big Pouch will be released exclusively on Walmart.com\nbeginning Sept. 21 in a series of daily drops through Sept. 24 for $6, while\nsupplies last.\n\n * Fans can share feedback using #CapriSunBigPouch to help determine whether the\nBig Pouch earns a permanent spot in the Capri Sun lineup.\n\nCapri Sun is saying goodbye to summer in a BIG way! As generations of Capri\nSun fans have grown up, one request has only gotten louder: bigger pouches. In\nrecent years, nearly 80% of fan requests ask for a bigger size.(1 )Now, just\nin time for one last supersized sip of summer, Capri Sun is answering the call\nand putting that demand to the test with the Capri Sun Big Pouch — the\nbiggest Capri Sun pouch ever tested, standing nearly nine inches tall, twice\nas wide and now packed with roughly three times the juice. Beginning Monday,\nSeptember 21 the limited-edition Big Pouch will be available exclusively on\nWalmart.com\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260916995940/en/\n(https://www.businesswire.com/news/home/20260916995940/en/)\n\nAfter nearly five decades of the iconic pouch, Capri Sun is answering fans’\nNo. 1 request and going bigger with a pouch roughly three times the juice.\n\nWHY CAPRI SUN CREATED THE BIG POUCH\n\nThe iconic foil pouch — and the nostalgic ritual of slurping and squeezing\nevery last drop out of it — has long been part of what fans love about the\nCapri Sun experience. That love has also left many wishing there were simply\nmore of it, with thousands of comments and posts across social media asking\nCapri Sun to go bigger. Now, Capri Sun is supersizing the nostalgic experience\nwith the Big Pouch. Before all fans can get their hands on a Capri Sun Big\nPouch, the brand is celebrating a select few fans that have been continually\nasking for a bigger pouch.\n\n“Capri Sun fans have strong feelings about the pouches that shaped their\nchildhoods, and that passion plays an important role in how we think about\ninnovation,” said Claire Lukaszewski, Associate Brand Director of Capri Sun.\n“There’s an emotional connection to this brand that spans generations, and\nwe don’t take that for granted. We want our fans to have a meaningful role\nin shaping what we do and the Big Pouch is one way we’re putting that belief\ninto practice.”\n\nPUTTING POWER IN FANS’ HANDS\n\nThe Big Pouch is a limited-edition test-and-learn to see just how big the\nappetite for BIG really is. Fans who snag a pouch are encouraged to share\ntheir feedback using #CapriSunBigPouch. If the response is juicy enough, this\ncould be the start of something BIG.\n\nThe Big Pouch builds on Capri Sun’s recent limited-edition drops, including\nCapri Sun Straw Pops, as the brand continues to find unexpected and new ways\nto reimagine the iconic Capri Sun experience for generations of fans.\n\nAs the brand synonymous with summer, Capri Sun isn’t letting the season slip\naway without one last splash. Starting Monday September 21, a limited number\nof Big Pouches will be released in a series of daily drops for $6, while\nsupplies last. For a reminder when the Capri Sun Big Pouch goes on sale,\nfollow @CapriSun\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fcaprisun%2F%3Fhl%3Den&esheet=54602387&newsitemid=20260916995940&lan=en-US&anchor=%40CapriSun&index=1&md5=e4aeaf4cafb3d409f3ab7478b9498f26)\non Instagram and @CapriSun_USA\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40caprisun_usa&esheet=54602387&newsitemid=20260916995940&lan=en-US&anchor=%40CapriSun_USA&index=2&md5=2785f2a3b2c0987af0fbfb2c070c94a6)\non TikTok.\n\nABOUT THE KRAFT HEINZ COMPANY\n\nKraft Heinz (NYSE: KHC) is one of the world’s largest food and beverage\ncompanies, with approximately $25 billion in net sales in 2025 and a portfolio\nof iconic brands enjoyed by consumers in more than 40 countries. By investing\nin our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal\nKitchen, and Lunchables, we are unlocking the full power of our portfolio. We\ndeliver high-quality, great-tasting, and affordable food for the consumers of\ntoday, while shaping the future of food. Learn more at\nwww.kraftheinzcompany.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.kraftheinzcompany.com%2F&esheet=54602387&newsitemid=20260916995940&lan=en-US&anchor=www.kraftheinzcompany.com&index=3&md5=11199ab2566303854a269eecf376dedc)\n.\n\n(1) Capri Sun Call Center (2023)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260916995940/en/\n(https://www.businesswire.com/news/home/20260916995940/en/)\n\nMedia Contacts \n\nThe Kraft Heinz Company\n\nmedia@kraftheinz.com (mailto:media@kraftheinz.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-16T11:00:00.423555641Z","server_sent_at_ms":1789556400423},"received_at":"2026-09-16T11:00:00.480Z","source_url":"https://www.businesswire.com/news/home/20260916995940/en/"},"analysis":{"id":"133772","press_release_id":"144938","analysis_json":{"industry":{"label":"Food Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Kraft Heinz's Capri Sun brand is testing the Big Pouch, its largest format ever, holding roughly three times the juice of a classic pouch and standing nearly nine inches tall at twice the width.\n\nThe limited-edition pouch goes on sale exclusively via Walmart.com starting Monday, Sept. 21 in a series of daily drops through Sept. 24 at $6 while supplies last, with fan feedback via #CapriSunBigPouch helping decide whether it earns a permanent spot in the lineup.\n\nThe test answers the brand's most common fan request — nearly 80% of recent requests asked for a bigger size — and builds on prior limited-edition drops like Capri Sun Straw Pops. The launch is a brand-engagement experiment with no disclosed financial targets and negligible expected impact on Kraft Heinz's approximately $25 billion in 2025 net sales.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Nostalgia-driven viral test — Capri Sun's 3x-size Big Pouch drops on Walmart.com could gauge demand for a permanent larger SKU."},"keyFigures":{"customDimensions":{"drop_window":"daily drops Sept. 21 through Sept. 24, exclusively on Walmart.com","pouch_height":"nearly nine inches tall, twice as wide","big_pouch_price":"$6","khc_net_sales_2025":"approximately $25 billion","juice_vs_classic_pouch":"roughly three times","fan_requests_asking_bigger_size":"nearly 80%"}},"quotedText":"Capri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation","namedEntities":{"people":[{"name":"Claire Lukaszewski","role":"Associate Brand Director of Capri Sun"}],"products":["Capri Sun Big Pouch","Capri Sun","Capri Sun Straw Pops"],"companies":[{"name":"The Kraft Heinz Company","ticker":"KHC","relationship":"filer / parent of Capri Sun brand"},{"name":"Walmart","ticker":"WMT","relationship":"exclusive retail partner (Walmart.com drops)"}],"dollarAmounts":[{"amount":"$6","context":"price per limited-edition Big Pouch"},{"amount":"$25 billion","context":"approximate Kraft Heinz net sales in 2025 (corporate boilerplate)"}]},"materialImpact":{"score":1,"reasoning":"This is a limited-edition marketing test for a single brand (Capri Sun) at $6 per pouch over four days on one retailer's website. No financial results or guidance are attached, and the revenue effect is immaterial against Kraft Heinz's roughly $25 billion in 2025 net sales."},"tickerRelevance":{"others":[{"ticker":"WMT","relevance":"exclusive retail channel for the limited-edition drops (Walmart.com)"}],"primary":"KHC"},"globalImportance":8,"audienceRelevance":35,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega-cap S&P 100 consumer staples","eventGravity":"routine brand marketing / limited-edition product test","consumerAngle":"high nostalgia/virality but no financial disclosure","revenueMateriality":"negligible relative to ~$25B net sales","householdBrandBoost":true}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Kraft Heinz's Capri Sun brand is testing the Big Pouch, its largest format ever, holding roughly three times the juice of a classic pouch and standing nearly nine inches tall at twice the width.\n\nThe limited-edition pouch goes on sale exclusively via Walmart.com starting Monday, Sept. 21 in a series of daily drops through Sept. 24 at $6 while supplies last, with fan feedback via #CapriSunBigPouch helping decide whether it earns a permanent spot in the lineup.\n\nThe test answers the brand's most common fan request — nearly 80% of recent requests asked for a bigger size — and builds on prior limited-edition drops like Capri Sun Straw Pops. The launch is a brand-engagement experiment with no disclosed financial targets and negligible expected impact on Kraft Heinz's approximately $25 billion in 2025 net sales.","key_figures":{"customDimensions":{"drop_window":"daily drops Sept. 21 through Sept. 24, exclusively on Walmart.com","pouch_height":"nearly nine inches tall, twice as wide","big_pouch_price":"$6","khc_net_sales_2025":"approximately $25 billion","juice_vs_classic_pouch":"roughly three times","fan_requests_asking_bigger_size":"nearly 80%"}},"named_entities":{"people":[{"name":"Claire Lukaszewski","role":"Associate Brand Director of Capri Sun"}],"products":["Capri Sun Big Pouch","Capri Sun","Capri Sun Straw Pops"],"companies":[{"name":"The Kraft Heinz Company","ticker":"KHC","relationship":"filer / parent of Capri Sun brand"},{"name":"Walmart","ticker":"WMT","relationship":"exclusive retail partner (Walmart.com drops)"}],"dollarAmounts":[{"amount":"$6","context":"price per limited-edition Big Pouch"},{"amount":"$25 billion","context":"approximate Kraft Heinz net sales in 2025 (corporate boilerplate)"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-16T11:00:36.438Z","global_importance":8,"audience_relevance":35,"importance_components":{"tickerTier":"mega-cap S&P 100 consumer staples","eventGravity":"routine brand marketing / limited-edition product test","consumerAngle":"high nostalgia/virality but no financial disclosure","revenueMateriality":"negligible relative to ~$25B net sales","householdBrandBoost":true}},"durationMs":35944,"modelName":"glm-5.3-flash"}}