{"success":true,"data":{"pressRelease":{"id":"144951","rtpr_id":"nGNX8cjHYM-20260916","ticker":"TLRY","exchange":"NASDAQ","all_tickers":["TLRY"],"title":"Shock Top and Spirit Halloween Brew Up a Scary Good Collaboration","author":"Globe Newswire","published_at":"2026-09-16T11:00:00.675Z","article_body":"PORTLAND, Ore., Sept. 16, 2026 (GLOBE NEWSWIRE) -- Shock Top\n(https://www.globenewswire.com/Tracker?data=tHtugJWrCNjdeWCf3PTUGC4NpdFkrJmrNMHSwhhlQklZuqEpIsRRfuarvsCJMuykKVAHju3tQvvXZTjDDmzj6yBE9M_b_yo6UgY2vE1-Kye3k3kfSLsVNm0CpH8U4P0HcQzcXDmCUjFWBOiDfbo8_5B6TbpFha_HEv4iIgLs5i8GIGPUCObzxp8w1kUQ3WuCsujNEFK9urgAV23GZe_CnqQPQzIO1Mhndc50ArLkeJWo5fMR_FBILF942DTLvn2--9_2u2tosnuSglwE_vTEa8965Rr0V8tE1-zgmP4G5hvMpEPU-Me0pN0fjxa2FYPXmMST_GKDryWvKLTh4iHHIY8qO6t7VKSB-TFRqS708--H2zKixBdFi9L_FkUX6Vzh8etaceXY8XhcG4bn1kojXRiDuc6-XhNh8mQur9VemjLp9j-Lf23yXdpJNu3ucqG1dxLvqNzRvOz7IMwSMFDxrQI140S7BpLAPYc2S1htfzf0vNsS1N65XtqJ0OPE6YI0W_mgFwHV0bYw6q0FlhlzhvxAr-vi_ryfsThuRRXeyKc=),\nthe shockingly refreshing craft beer brand by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=EfiWEvt3jZTmWxgQWdvzlO63k15O6uxixEzjj8HB0eZOIIfqg2RJGPa4Borwau75MgVQLcDGFo2JjMzSS242uHtqwGpPA4FMShWqD6Ng4QQ=)\n(NASDAQ: TLRY; TSX: TLRY), known for its bold flavors and unfiltered wheat\nales, has teamed up with Spirit\n(https://www.globenewswire.com/Tracker?data=uL_l51kFsYGJwLNNWy1MLW1hCT80mSeHaywVShncgZatUoMzvmC7EeUd7YMu5r8ooJxyYbO0C35HK5ZpoY3Jn0AKfEIsgWxqJEIjymqxzIpArbKqFRX7t0aTFxgVm_81oWn29mcKdqJaUNalZ0Xl0jmQq0nNWjXNOE3ZaPkofVkuhEZo0EyFikqiCuntdBKZOW5OWgqy7jBGzNKN_dtzfdpXVM3K7qgpLcpwpuEvLlhh5VO6klM4_D-hEVcDjcATl8Q_aQ4IxJEG04l9l4WkwRUaPm_u9i4BqBcDbxzZ7e2vdu5xcjm3buOpNEpJ5jyMoB0rayJddHYmt1oydM7yqngdzz0TkMK3zkjqpdODZFxwL8c0_u_uiSGf2BP8REjR8JX39sepDJefo61jgHlDoXpSOWQPG751yoliSzyjMUc=),\nNorth America’s premier Halloween retailer, for a limited-edition\ncollaboration that’s spilling two must-have treats for spooky season: the\nall-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume, exclusively at\nSpirit Halloween. Inspired by the season that brings parties to life, the\ncollaboration invites fans to sip, suit up, and celebrate Halloween with a\nlittle more flavor - and a lot more fun.\n\nThe collaboration debuts Shock Top Candy Corn Wheat, a limited-edition beer\ninspired by the playful spirit and larger-than-life energy that Spirit\nHalloween brings to fans every fall. Blending Shock Top’s signature wheat\nbeer with the unmistakable flavor of Halloween's most iconic candy, the 5%\nABV, seasonal release is brewed for costume parties, haunted gatherings, and\ncelebrating spooky season one sip at a time.\n\n“Shock Top is known for celebrating bold flavor, spirited gatherings and\nmoments that catch people by surprise, and there's no better occasion for that\nthan Halloween,\" said Jacob Neilson, Senior Brand Manager at Shock Top.\n\"Partnering with Spirit - the most iconic name in Halloween - gave us the\nchance to dream up something hauntingly good that celebrates everything fans\nlove about the season.”\n\nIf Spirit Halloween is where fans become their favorite characters, this year\nthey’ll have the chance to step into the iconic orange slice of one of\nbeer's most recognizable mascots. Available exclusively online at\nSpiritHalloween.com, the all-new Wedgehead Costume\n(https://www.globenewswire.com/Tracker?data=8ezP4pIcg_YWbesnBvYE5fe4sXvU9FVL3iRLPfyTswezT2lBNID51ApROyQ9ZEWHKnYJIJc4VWzxfFDf_4jtFWkyPf1ny-E45juSG74Y6etDYSj_KNpVnK79Mc4jR61-oHoVd2paud7krsbe41hWDTZejOU7DdnVXThCdKH0K6o21j2XQ9tPiWtCjxQUbJ7V)\ntransforms Shock Top’s legendary mascot into an easy-to-wear jumpsuit (SRP:\n$69.99) that’s perfect for Halloween parties, bar crawls, costume contests,\nand anyone looking to squeeze a little extra personality into spooky season.\n\n“Spirit fans don’t just celebrate Halloween; they live for it, and we’re\nalways looking for new ways to surprise them,” said Kym Sarkos, Executive\nVice Present, General Merchandise Manager at Spirit Halloween. “Pairing the\nlaunch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead\ncostume delivers the exact kind of head-turning, unexpected fun our fans are\nobsessed with.”\n\n\n\nThe limited-edition beer and exclusive costume bring together two brands that\nknow how to make the season more memorable. Shock Top Candy Corn Wheat is\navailable at retailers nationwide\n(https://www.globenewswire.com/Tracker?data=0lmSbgZGfie5d8Vi-7IrICAmmkWZnB0ti9b-Q_DiwfGVMJSYDXZNV6b0psNTkpsezR8UJtX_YqA2OV-5BVX7cmrCUKGdrdACZloWAlIYQGJF5w6YDGgw_aJJr4Ch84-vJ74ljqDbVhSX31PUgvz5h3X1XavM1I5kfSi0V8_eP0rSKDtus4pW1NAkFBFu7OB-fU5hjFu6prJSDczRIidXDhXlbpcuF7vj15zxIg4Mv3ITkbNRdtwuzmgY33fTvxdzL4mVK4BeQGQ9A8O-lSDJyiwHE5_KYb6DI5BVSZJeJ1PiBzAr-bXr2-MDJS-62XPwD2-HIvHzcUL05xR-_HRidKcGU2YoQguxgJB6NiddIX7I7XWV8BnaCBCRq2J9RZwaijyFwkRlzT7DDn6sAFh7V_DJ44UK5XOKov0HPUkwH7xCSsGwfuc7XfoMMHeN9zQA),\nand the iconic Wedgehead costume is available on spirithalloween.com\n(https://www.globenewswire.com/Tracker?data=lGe9lcvV2oXwXrUaaa1DdRfaHi_Pi_z6OWOHvk329F3-Z8ptgqlUaBfVD0mXxT5-Fkj3z3SVADrqFSdr_oFtOJaDqgChX3QspnH6ubZEAPhUWn5RYS7tI0HiQHMvQmukjxAyRbDkYLH0wH82u7j3zma6RK3qICH26dfZB_Nw5QtVR3fzRucz-lhAw4C1yRfxje5SMnIgutdhNo53miuaKsDvGLHiFSQmo1PRNbpOZJafG-BciuSCf3wi8RqUDCCvty3nzfzQuBQwvnJcXJwYFYxVjL3G2q9htre-ogrLWfjjU8Mrk8ngFCEq-G82sJjQ4S1bBdxmQCmouZVcqnMhod-ugWMzD5pO4FwxwamrYKYlKtUBAoZsjB2pfi-56r36aWt4d-xq1ZS0bXfDd65HB1L22LhhCez2U7ODvaKABqU=).\n\nFollow @shocktop and @spirithalloween on social for more seasonal sips,\nscares, and surprises.\n\nAbout Shock Top\nShock Top is a bold, Belgian-style wheat ale brand known for its refreshing\ntaste, citrus-forward character, and easygoing personality. Crafted to bring\nunexpected flavor and energy to every occasion, Shock Top has become a go-to\nchoice for beer drinkers looking for something expressive, approachable, and\nfun. Shock Top is part of the Tilray Beverages portfolio.\n\nAbout Tilray Brands\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia, and Latin America that is\nleading as a transformative force at the nexus of cannabis, beverage,\nwellness, and entertainment, elevating lives through moments of connection.\nTilray’s mission is to be a leading premium lifestyle company with a house\nof brands and innovative products that inspire joy and create memorable\nexperiences. Tilray’s unprecedented platform supports over 40 brands in over\n20 countries, including comprehensive cannabis offerings, hemp-based foods,\nand craft beverages.\n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com and follow @Tilray on all social platforms.\n\nAbout Spirit Halloween\nSpirit Halloween is the largest Halloween retailer in North America. With over\n1,550 seasonal locations now open across North America, Spirit is the one-stop\ndestination for all things Halloween. For more than four decades, Spirit has\ncreated immersive and interactive experiences for shoppers, complete with a\nunique and vast assortment of costumes and accessories for infants, toddlers,\nchildren, 'tweens, teens, and adults, along with exclusive décor and\nanimatronics you won't find anywhere else. For more information, please visit\nSpiritHalloween.com\n(https://www.globenewswire.com/Tracker?data=uL_l51kFsYGJwLNNWy1MLcw9HYo3TJHlKIdse0T8Rt8hSEVuUnLb-9N6nesJlLCUcBWXJ4I-5aJqL7ZNPjokMaGXvkMjSqzqbrjP98B30aYFNsZFqWhNWUe78tXimMSao38lPwpqV8QydapEXNutNbPZ5iIVpM58LjkDkGmoDCbd2yAJ08zoWkXB85ilXH2SwQhkEoOdXRiAFO3cD-kX_gk76HD8Vlp-gaB6dxfA0ykYIGy_HtHUDW8t151t5KV5nM2UP9VT6IMEwLx-a4av_DCfJYB7PrbDKPrlA7T5qSZM0W6NqULFrj2yy4ApYFNKkgnx56c5JD2G10YT1H4ByOpTO8jA0k66XvMNhGi_OrsVT4XKdji8nd9mggYF096KcAihXnc_Dm2ju_V6tGxfINCTWLkWpjU4UTzUflt-jWdExUD4LzQZzAD4w_KfJXHa).\n\nForward-Looking Statements\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities law.\n\nFor further information, please contact:\n\nTilray Brands Media: news@tilray.com\nTilray Brands Investors: investors@tilray.com\nShock Top Media: tilraybeer@diffusionpr.com\nSpirit Halloween: lori.tesoro@spirithalloween.com\n\nPhotos accompanying this announcement are available at: \n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/1f8e6a2d-bbf7-4602-8293-b0e92a98aed4\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/cadae521-4060-4ee1-a3c2-be46d39185a4\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\nShock Top Costumes \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/cadae521-4060-4ee1-a3c2-be46d39185a4/en)\nShock Top CostumesShock Top Candy Corn Wheat \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/1f8e6a2d-bbf7-4602-8293-b0e92a98aed4/en)\nShock Top Candy Corn Wheat\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX8cjHYM-20260916","title":"Shock Top and Spirit Halloween Brew Up a Scary Good Collaboration","author":"Globe Newswire","ticker":"TLRY","created":"2026-09-16T11:00:00.675Z","tickers":["TLRY"],"exchange":"NASDAQ","article_body":"PORTLAND, Ore., Sept. 16, 2026 (GLOBE NEWSWIRE) -- Shock Top\n(https://www.globenewswire.com/Tracker?data=tHtugJWrCNjdeWCf3PTUGC4NpdFkrJmrNMHSwhhlQklZuqEpIsRRfuarvsCJMuykKVAHju3tQvvXZTjDDmzj6yBE9M_b_yo6UgY2vE1-Kye3k3kfSLsVNm0CpH8U4P0HcQzcXDmCUjFWBOiDfbo8_5B6TbpFha_HEv4iIgLs5i8GIGPUCObzxp8w1kUQ3WuCsujNEFK9urgAV23GZe_CnqQPQzIO1Mhndc50ArLkeJWo5fMR_FBILF942DTLvn2--9_2u2tosnuSglwE_vTEa8965Rr0V8tE1-zgmP4G5hvMpEPU-Me0pN0fjxa2FYPXmMST_GKDryWvKLTh4iHHIY8qO6t7VKSB-TFRqS708--H2zKixBdFi9L_FkUX6Vzh8etaceXY8XhcG4bn1kojXRiDuc6-XhNh8mQur9VemjLp9j-Lf23yXdpJNu3ucqG1dxLvqNzRvOz7IMwSMFDxrQI140S7BpLAPYc2S1htfzf0vNsS1N65XtqJ0OPE6YI0W_mgFwHV0bYw6q0FlhlzhvxAr-vi_ryfsThuRRXeyKc=),\nthe shockingly refreshing craft beer brand by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=EfiWEvt3jZTmWxgQWdvzlO63k15O6uxixEzjj8HB0eZOIIfqg2RJGPa4Borwau75MgVQLcDGFo2JjMzSS242uHtqwGpPA4FMShWqD6Ng4QQ=)\n(NASDAQ: TLRY; TSX: TLRY), known for its bold flavors and unfiltered wheat\nales, has teamed up with Spirit\n(https://www.globenewswire.com/Tracker?data=uL_l51kFsYGJwLNNWy1MLW1hCT80mSeHaywVShncgZatUoMzvmC7EeUd7YMu5r8ooJxyYbO0C35HK5ZpoY3Jn0AKfEIsgWxqJEIjymqxzIpArbKqFRX7t0aTFxgVm_81oWn29mcKdqJaUNalZ0Xl0jmQq0nNWjXNOE3ZaPkofVkuhEZo0EyFikqiCuntdBKZOW5OWgqy7jBGzNKN_dtzfdpXVM3K7qgpLcpwpuEvLlhh5VO6klM4_D-hEVcDjcATl8Q_aQ4IxJEG04l9l4WkwRUaPm_u9i4BqBcDbxzZ7e2vdu5xcjm3buOpNEpJ5jyMoB0rayJddHYmt1oydM7yqngdzz0TkMK3zkjqpdODZFxwL8c0_u_uiSGf2BP8REjR8JX39sepDJefo61jgHlDoXpSOWQPG751yoliSzyjMUc=),\nNorth America’s premier Halloween retailer, for a limited-edition\ncollaboration that’s spilling two must-have treats for spooky season: the\nall-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume, exclusively at\nSpirit Halloween. Inspired by the season that brings parties to life, the\ncollaboration invites fans to sip, suit up, and celebrate Halloween with a\nlittle more flavor - and a lot more fun.\n\nThe collaboration debuts Shock Top Candy Corn Wheat, a limited-edition beer\ninspired by the playful spirit and larger-than-life energy that Spirit\nHalloween brings to fans every fall. Blending Shock Top’s signature wheat\nbeer with the unmistakable flavor of Halloween's most iconic candy, the 5%\nABV, seasonal release is brewed for costume parties, haunted gatherings, and\ncelebrating spooky season one sip at a time.\n\n“Shock Top is known for celebrating bold flavor, spirited gatherings and\nmoments that catch people by surprise, and there's no better occasion for that\nthan Halloween,\" said Jacob Neilson, Senior Brand Manager at Shock Top.\n\"Partnering with Spirit - the most iconic name in Halloween - gave us the\nchance to dream up something hauntingly good that celebrates everything fans\nlove about the season.”\n\nIf Spirit Halloween is where fans become their favorite characters, this year\nthey’ll have the chance to step into the iconic orange slice of one of\nbeer's most recognizable mascots. Available exclusively online at\nSpiritHalloween.com, the all-new Wedgehead Costume\n(https://www.globenewswire.com/Tracker?data=8ezP4pIcg_YWbesnBvYE5fe4sXvU9FVL3iRLPfyTswezT2lBNID51ApROyQ9ZEWHKnYJIJc4VWzxfFDf_4jtFWkyPf1ny-E45juSG74Y6etDYSj_KNpVnK79Mc4jR61-oHoVd2paud7krsbe41hWDTZejOU7DdnVXThCdKH0K6o21j2XQ9tPiWtCjxQUbJ7V)\ntransforms Shock Top’s legendary mascot into an easy-to-wear jumpsuit (SRP:\n$69.99) that’s perfect for Halloween parties, bar crawls, costume contests,\nand anyone looking to squeeze a little extra personality into spooky season.\n\n“Spirit fans don’t just celebrate Halloween; they live for it, and we’re\nalways looking for new ways to surprise them,” said Kym Sarkos, Executive\nVice Present, General Merchandise Manager at Spirit Halloween. “Pairing the\nlaunch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead\ncostume delivers the exact kind of head-turning, unexpected fun our fans are\nobsessed with.”\n\n\n\nThe limited-edition beer and exclusive costume bring together two brands that\nknow how to make the season more memorable. Shock Top Candy Corn Wheat is\navailable at retailers nationwide\n(https://www.globenewswire.com/Tracker?data=0lmSbgZGfie5d8Vi-7IrICAmmkWZnB0ti9b-Q_DiwfGVMJSYDXZNV6b0psNTkpsezR8UJtX_YqA2OV-5BVX7cmrCUKGdrdACZloWAlIYQGJF5w6YDGgw_aJJr4Ch84-vJ74ljqDbVhSX31PUgvz5h3X1XavM1I5kfSi0V8_eP0rSKDtus4pW1NAkFBFu7OB-fU5hjFu6prJSDczRIidXDhXlbpcuF7vj15zxIg4Mv3ITkbNRdtwuzmgY33fTvxdzL4mVK4BeQGQ9A8O-lSDJyiwHE5_KYb6DI5BVSZJeJ1PiBzAr-bXr2-MDJS-62XPwD2-HIvHzcUL05xR-_HRidKcGU2YoQguxgJB6NiddIX7I7XWV8BnaCBCRq2J9RZwaijyFwkRlzT7DDn6sAFh7V_DJ44UK5XOKov0HPUkwH7xCSsGwfuc7XfoMMHeN9zQA),\nand the iconic Wedgehead costume is available on spirithalloween.com\n(https://www.globenewswire.com/Tracker?data=lGe9lcvV2oXwXrUaaa1DdRfaHi_Pi_z6OWOHvk329F3-Z8ptgqlUaBfVD0mXxT5-Fkj3z3SVADrqFSdr_oFtOJaDqgChX3QspnH6ubZEAPhUWn5RYS7tI0HiQHMvQmukjxAyRbDkYLH0wH82u7j3zma6RK3qICH26dfZB_Nw5QtVR3fzRucz-lhAw4C1yRfxje5SMnIgutdhNo53miuaKsDvGLHiFSQmo1PRNbpOZJafG-BciuSCf3wi8RqUDCCvty3nzfzQuBQwvnJcXJwYFYxVjL3G2q9htre-ogrLWfjjU8Mrk8ngFCEq-G82sJjQ4S1bBdxmQCmouZVcqnMhod-ugWMzD5pO4FwxwamrYKYlKtUBAoZsjB2pfi-56r36aWt4d-xq1ZS0bXfDd65HB1L22LhhCez2U7ODvaKABqU=).\n\nFollow @shocktop and @spirithalloween on social for more seasonal sips,\nscares, and surprises.\n\nAbout Shock Top\nShock Top is a bold, Belgian-style wheat ale brand known for its refreshing\ntaste, citrus-forward character, and easygoing personality. Crafted to bring\nunexpected flavor and energy to every occasion, Shock Top has become a go-to\nchoice for beer drinkers looking for something expressive, approachable, and\nfun. Shock Top is part of the Tilray Beverages portfolio.\n\nAbout Tilray Brands\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia, and Latin America that is\nleading as a transformative force at the nexus of cannabis, beverage,\nwellness, and entertainment, elevating lives through moments of connection.\nTilray’s mission is to be a leading premium lifestyle company with a house\nof brands and innovative products that inspire joy and create memorable\nexperiences. Tilray’s unprecedented platform supports over 40 brands in over\n20 countries, including comprehensive cannabis offerings, hemp-based foods,\nand craft beverages.\n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com and follow @Tilray on all social platforms.\n\nAbout Spirit Halloween\nSpirit Halloween is the largest Halloween retailer in North America. With over\n1,550 seasonal locations now open across North America, Spirit is the one-stop\ndestination for all things Halloween. For more than four decades, Spirit has\ncreated immersive and interactive experiences for shoppers, complete with a\nunique and vast assortment of costumes and accessories for infants, toddlers,\nchildren, 'tweens, teens, and adults, along with exclusive décor and\nanimatronics you won't find anywhere else. For more information, please visit\nSpiritHalloween.com\n(https://www.globenewswire.com/Tracker?data=uL_l51kFsYGJwLNNWy1MLcw9HYo3TJHlKIdse0T8Rt8hSEVuUnLb-9N6nesJlLCUcBWXJ4I-5aJqL7ZNPjokMaGXvkMjSqzqbrjP98B30aYFNsZFqWhNWUe78tXimMSao38lPwpqV8QydapEXNutNbPZ5iIVpM58LjkDkGmoDCbd2yAJ08zoWkXB85ilXH2SwQhkEoOdXRiAFO3cD-kX_gk76HD8Vlp-gaB6dxfA0ykYIGy_HtHUDW8t151t5KV5nM2UP9VT6IMEwLx-a4av_DCfJYB7PrbDKPrlA7T5qSZM0W6NqULFrj2yy4ApYFNKkgnx56c5JD2G10YT1H4ByOpTO8jA0k66XvMNhGi_OrsVT4XKdji8nd9mggYF096KcAihXnc_Dm2ju_V6tGxfINCTWLkWpjU4UTzUflt-jWdExUD4LzQZzAD4w_KfJXHa).\n\nForward-Looking Statements\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities law.\n\nFor further information, please contact:\n\nTilray Brands Media: news@tilray.com\nTilray Brands Investors: investors@tilray.com\nShock Top Media: tilraybeer@diffusionpr.com\nSpirit Halloween: lori.tesoro@spirithalloween.com\n\nPhotos accompanying this announcement are available at: \n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/1f8e6a2d-bbf7-4602-8293-b0e92a98aed4\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/cadae521-4060-4ee1-a3c2-be46d39185a4\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\nShock Top Costumes \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/cadae521-4060-4ee1-a3c2-be46d39185a4/en)\nShock Top CostumesShock Top Candy Corn Wheat \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/1f8e6a2d-bbf7-4602-8293-b0e92a98aed4/en)\nShock Top Candy Corn Wheat\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-16T11:00:01.414439326Z","server_sent_at_ms":1789556401414},"received_at":"2026-09-16T11:00:01.475Z","source_url":null},"analysis":{"id":"133785","press_release_id":"144951","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Tilray's Shock Top craft beer brand has teamed up with Spirit Halloween, North America's largest Halloween retailer, for a limited-edition spooky-season collaboration.\n\nThe tie-up debuts Shock Top Candy Corn Wheat Ale, a 5% ABV seasonal beer available at retailers nationwide, alongside an exclusive Wedgehead Costume (SRP: $69.99) sold only at SpiritHalloween.com.\n\nNo financial terms were disclosed; the deal is a seasonal brand-marketing play for Tilray's beverage portfolio and is unlikely to move results.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Seasonal marketing tie-up between Shock Top and Spirit Halloween — fun brand play, financially immaterial for TLRY."},"keyFigures":{"customDimensions":{"abv":"5%","costume_srp_usd":69.99}},"quotedText":"Pairing the\nlaunch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead\ncostume delivers the exact kind of head-turning, unexpected fun our fans are\nobsessed with.”","namedEntities":{"people":[{"name":"Jacob Neilson","role":"Senior Brand Manager at Shock Top"},{"name":"Kym Sarkos","role":"Executive Vice President, General Merchandise Manager at Spirit Halloween (stated as 'Executive Vice Present' in release)"}],"products":["Shock Top Candy Corn Wheat Ale","Wedgehead Costume"],"companies":[{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"filer; parent of Shock Top"},{"name":"Shock Top","relationship":"Tilray-owned craft beer brand"},{"name":"Spirit Halloween","relationship":"retail collaboration partner (privately held)"}],"dollarAmounts":[{"amount":"$69.99","context":"SRP for the exclusive Wedgehead Costume at SpiritHalloween.com"}]},"materialImpact":{"score":1,"reasoning":"This is a seasonal marketing collaboration between Tilray's Shock Top brand and Spirit Halloween, with no financial terms, revenue figures, or guidance disclosed. A limited-edition novelty beer and branded costume are brand-awareness plays, not financial catalysts."},"tickerRelevance":{"others":[],"primary":"TLRY"},"globalImportance":10,"audienceRelevance":40,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap retail favorite","eventGravity":"seasonal-marketing-collaboration","householdBrandBoost":"minor — Shock Top is a niche craft brand","retailFavoriteBoost":true,"financialMateriality":"no terms or figures disclosed"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":1,"narrative":"Tilray's Shock Top craft beer brand has teamed up with Spirit Halloween, North America's largest Halloween retailer, for a limited-edition spooky-season collaboration.\n\nThe tie-up debuts Shock Top Candy Corn Wheat Ale, a 5% ABV seasonal beer available at retailers nationwide, alongside an exclusive Wedgehead Costume (SRP: $69.99) sold only at SpiritHalloween.com.\n\nNo financial terms were disclosed; the deal is a seasonal brand-marketing play for Tilray's beverage portfolio and is unlikely to move results.","key_figures":{"customDimensions":{"abv":"5%","costume_srp_usd":69.99}},"named_entities":{"people":[{"name":"Jacob Neilson","role":"Senior Brand Manager at Shock Top"},{"name":"Kym Sarkos","role":"Executive Vice President, General Merchandise Manager at Spirit Halloween (stated as 'Executive Vice Present' in release)"}],"products":["Shock Top Candy Corn Wheat Ale","Wedgehead Costume"],"companies":[{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"filer; parent of Shock Top"},{"name":"Shock Top","relationship":"Tilray-owned craft beer brand"},{"name":"Spirit Halloween","relationship":"retail collaboration partner (privately held)"}],"dollarAmounts":[{"amount":"$69.99","context":"SRP for the exclusive Wedgehead Costume at SpiritHalloween.com"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-16T11:01:11.729Z","global_importance":10,"audience_relevance":40,"importance_components":{"tickerTier":"mid-cap retail favorite","eventGravity":"seasonal-marketing-collaboration","householdBrandBoost":"minor — Shock Top is a niche craft brand","retailFavoriteBoost":true,"financialMateriality":"no terms or figures disclosed"}},"durationMs":50932,"modelName":"glm-5.3-flash"}}