{"success":true,"data":{"pressRelease":{"id":"145523","rtpr_id":"nPn8MmMfJa-20260916","ticker":"DGE","exchange":"LSE","all_tickers":["DGE"],"title":"BUCHANAN'S WHISKY INTRODUCES BUCHANAN'S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT'S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR","author":"PR Newswire","published_at":"2026-09-16T16:48:03.347Z","article_body":"BUCHANAN'S WHISKY INTRODUCES BUCHANAN'S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT'S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR\nPR Newswire\n\nNEW YORK, Sept. 16, 2026\n\nAlongside new frutero-inspired creative featuring Nina Sky, Buchanan's is\nbringing Buchanan's Coconut to life by partnering with DJ and producer\ncollective Pangea Sound to introduce Mezclao – a multi-city event series\nthat blends global music and culture, invites fans across LA, Austin and Miami\nto join the familia, and keeps the spirit of summer alive all autumn long\n\nNEW YORK, Sept. 16, 2026 /PRNewswire/ -- The House of Buchanan's\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=3215003730&u=https%3A%2F%2Fwww.instagram.com%2Fbuchananswhisky%2F&a=Buchanan%27s)\n today introduces Buchanan's Coconut, a bold new spirit that brings tropical\nrichness and unmistakable flavor to the brand's award-winning portfolio.\nJoining Buchanan's Pineapple as the second flavor in the portfolio, Buchanan's\nCoconut pairs rich, warm coconut flavor with the signature smoothness of\nBuchanan's, expanding the brand's tropical and approachable offerings.\n\nExperience the full interactive Multichannel News Release here:\nhttps://www.multivu.com/buchanans_whisky/9418051-en-new-buchanans-coconut-whisky-with-campaign-featuring-nina-sky\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=3298283376&u=https%3A%2F%2Fwww.multivu.com%2Fbuchanans_whisky%2F9418051-en-new-buchanans-coconut-whisky-with-campaign-featuring-nina-sky&a=https%3A%2F%2Fwww.multivu.com%2Fbuchanans_whisky%2F9418051-en-new-buchanans-coconut-whisky-with-campaign-featuring-nina-sky)\n \n\nReflecting the vibrant cultures of Latin America and the Caribbean, where\ncoconut is a part of everyday life and celebrations, Buchanan's Coconut offers\naromas of fresh coconut and bright citrus alongside flavors of delicate creamy\nvanilla, toasted coconut and the signature light malt character of Buchanan's\nWhisky. The permanent new expression is well-balanced and crafted to bring the\nrich, vibrant flavors of summer to every celebration.\n\n\"Summer is a feeling we all want to hold onto. It's more spontaneous, joyful\nand full of moments that bring familias together. With the launch of\nBuchanan's Coconut, we saw an opportunity to extend that feeling beyond a\nsingle season,\" said Linda Lagos Morales, Brand Director, Buchanan's Whisky.\n\"Buchanan's has long been part of the way Latino communities come together and\ncelebrate, and mixing tropical flavors with Buchanan's DeLuxe has naturally\nbecome part of that story. With Buchanan's Coconut, we saw an opportunity to\nhonor and build on that history in a way that feels both familiar and fresh.\nWith every sip of Buchanan's Coconut, we want to create that warm, welcoming\nenergy and remind people that the spirit of summer doesn't have to end when\nthe season does.\"\n\nBuchanan's is introducing Buchanan's Coconut with a creative campaign that\nbursts with tropical energy, making the brand's loudest flavor yet as bold and\nimpossible to ignore as it tastes. Created by GALE and filmed in Bogotá,\nColombia, the creative film draws inspiration from some of the loudest and\nmost recognizable figures across Latin America: the neighborhood fruteros,\nwho are known for bringing colorful displays and unmistakable sound to the\nstreets as they sell coconuts, pineapples and other fruits from their carts.\n\nThe campaign stars multi-Platinum artists Nina Sky\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2533998946&u=https%3A%2F%2Fwww.instagram.com%2Fninaskyofficial%2F%3Fhl%3Den&a=Nina+Sky)\n – the Nuyorican twin sister DJ duo – who push frutero carts-turned-DJ\nbooths through the streets as they announce, \"It's Coco!\" The duo then turns\nup the party to \"Coco Sí,\" an original track featuring the Nina Sky's vocals\nthat serves as the campaign's sonic signature. The vibrant creative highlights\nthe warmth and boldness of Buchanan's Coconut and the vibrant sweetness of\nBuchanan's Pineapple, putting Buchanan's flavors on full display and capturing\nthe collective joy experienced every summer.\n\n\"Fruteros are such a vibrant part of the culture – their energy is a sort of\nuniversal language,\" said Nina Sky. \"We wanted to capture that spirit in the\ncreative and bring it to life through 'Coco Sí.' This is a track and a\ncampaign that can take that energy even further, and we're excited to use it\nto bring together other global sounds, keep the summer going and celebrate the\nbold spirit of Buchanan's Coconut and the Buchanan's familia as a whole.\"\n\nAs the House of Buchanan's introduces Buchanan's Coconut to the U.S., the\nbrand will also be taking over unexpected places and moments with tropical\nflavors and sound to keep the joyful, spontaneous energy of summer alive\nthroughout the autumn. This will come to life with Mezclao – a multi-city\nevent series Buchanan's created in partnership with Pangea Sound\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=1299661477&u=https%3A%2F%2Fwww.pangeasound.co%2F&a=Pangea+Sound)\n, the acclaimed, LA-based DJ and producer collective.\n\nBringing together tropical flavors and regional Latin sounds, Mezclao will\nfeature a lineup of international headliners, alongside Falcons\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=3059084318&u=https%3A%2F%2Fwww.instagram.com%2Ffalcons%2F%3Fhl%3Den&a=Falcons)\n, SuperNova\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=397873230&u=https%3A%2F%2Fwww.instagram.com%2Fdjsupernova%2F%3Fhl%3Den&a=SuperNova)\nand JOAQU.N\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=4290547950&u=https%3A%2F%2Fwww.instagram.com%2Fjoaqu.n%2F%3Fhl%3Den&a=JOAQU.N)\n, as well as emerging local talent across Los Angeles, Austin and Miami. Each\nevent will highlight different global music influences, featuring blended DJ\nsets that create city-specific celebrations of music, flavor and Buchanan's\nfamilia. Mezclao embodies Buchanan's heritage, the mixed cultural identities\nof the brand's familia, and the blending of global and regional sounds at\neach event.\n\nThe series will debut in Los Angeles on September 24, head to Austin to kick\noff weekend one of the city's iconic music festival on October 1, then\nconclude in Miami during Latin music's biggest week on October 21. Each event\nwill feature the Buchanan's Pineapple and Buchanan's\nCoconut frutero carts-turned-DJ booths from the creative campaign, bringing\npure Latino rhythm and neighborhood energy to life for the crowd. Consumers\n21+ can sign up at https://laylo.com/pangeasound/m/0hOcVJ\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=115341600&u=https%3A%2F%2Flaylo.com%2Fpangeasound%2Fm%2F0hOcVJ&a=https%3A%2F%2Flaylo.com%2Fpangeasound%2Fm%2F0hOcVJ)\n to get more information about the events, including how they can attend,\nfrom Pangea Sound.\n\nBuchanan's Coconut is a permanent addition to the Buchanan's portfolio, which\nis anchored by Buchanan's DeLuxe. The new offering is available for purchase\nonline and in retail stores nationwide, wherever fine spirits are sold, with a\nsuggested retail price of $29.99 for a 750ml bottle.\n\nPerfect for spontaneous, lively gatherings with familia, Buchanan's Coconut\nbrings tropical energy and summer vibes to any occasion. It is best served as\na chilled shot, but for fans who prefer a cocktail, Buchanan's recommends\nthe Coco Sour:\n\n * Ingredients:\n * 1.5 oz Buchanan's Coconut\n * 1 oz Coconut Water\n * 0.75 oz Simple Syrup\n * 0.75 oz Lemon Juice\n * Instructions:\n * Shake all ingredients in a cocktail shaker with ice\n * Strain into Rocks glass filled with ice\n * Garnish with lime wheel and coconut piece\nTo join the familia and stay up to date on Buchanan's Coconut events,\nBuchanan's invites fans of legal drinking age to follow @BuchanansWhisky\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=1795841169&u=https%3A%2F%2Fwww.instagram.com%2FBuchanansWhisky%2F&a=%40BuchanansWhisky)\nand visit www.BuchanansWhisky.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2077341926&u=https%3A%2F%2Fwww.buchananswhisky.com%2F&a=www.BuchanansWhisky.com)\n.\n\nABOUT BUCHANAN'S WHISKY\n\nBUCHANAN'S Blended Scotch Whisky was founded on the belief that whisky is\nmeant to bring people together. It was created to be shared with one another\nand enjoyed by all, because our founder, James Buchanan believed in the power\nof sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years\nof authentic heritage, and every bottle represents James Buchanan's commitment\nto creating the finest blended Scotch Whiskies.\n\nThe BUCHANAN'S portfolio features seven award-winning marques, including:\nBUCHANAN'S Green Seal Blended Scotch Whisky, BUCHANAN'S 12-Year-Old DeLuxe\nBlended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S Coconut, BUCHANAN'S\nMASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch\nWhisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. The seven marques have\nbeen recognized in the most prestigious international spirits competitions. In\n2025, BUCHANAN'S Green Seal was awarded silver at the San Francisco World\nSpirits Competition and BUCHANAN'S 12-Year-Old DeLuxe Blended Scotch Whisky\nwon Double Gold and at the San Francisco World Spirits Competition, Gold in\nthe International Spirit Competition and Silver in the Scotch Whisky Masters.\nBuchanan's 18-Year-Old Special Reserve also was awarded with a master medal at\nthe 2025 Scotch Whisky Masters. For more information,\nvisit www.BuchanansWhisky.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2229433877&u=https%3A%2F%2Fwww.buchananswhisky.com%2Fen-us&a=www.BuchanansWhisky.com)\n or follow BUCHANAN'S on Facebook and Instagram.\n\nABOUT DIAGEO\n\nDiageo is a global leader in beverage alcohol with an outstanding collection\nof brands across spirits and beer categories. These brands include Johnnie\nWalker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One\nvodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.\n\nDiageo is a global company, and our products are sold in nearly 180 countries\naround the world. The company is listed on both the London Stock Exchange\n(DGE) and the New York Stock Exchange (DEO). For more information about\nDiageo, our people, our brands, and performance, visit us at www.diageo.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=258466377&u=https%3A%2F%2Fwww.diageo.com%2F&a=www.diageo.com)\n. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=732412105&u=http%3A%2F%2Fwww.drinkiq.com%2F&a=www.DRINKiQ.com)\n for information, initiatives, and ways to share best practice.\n\nCrafting iconic drinks chosen for life's moments.\n\nABOUT PANGEA SOUND\n\nPangea Sound is an LA-based DJ and producer collective fusing sounds from\nAfrica, Latin America and the Caribbean with Hip-Hop and R&B to create an\ninclusive space for all - this is the Global Sound. Led by Falcons and\nSuperNova alongside JOAQU.N, the collective has built a devoted following\nthrough its genre-blending events and residencies across Los Angeles, Miami,\nMexico. For more information, visit pangeasound.co\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2934037206&u=http%3A%2F%2Fpangeasound.co%2F&a=pangeasound.co)\n.\n\n \n\n \n\n \n\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/buchanans-whisky-introduces-buchanans-coconut-its-loudest-flavor-yet-with-a-new-campaign-featuring-nina-sky-thats-bursting-with-latin-rhythm-and-tropical-flavor-302880937.html\n(https://www.prnewswire.com/news-releases/buchanans-whisky-introduces-buchanans-coconut-its-loudest-flavor-yet-with-a-new-campaign-featuring-nina-sky-thats-bursting-with-latin-rhythm-and-tropical-flavor-302880937.html)\n\nSOURCE Buchanan’s Scotch Whisky\n\n\n\nPhoto: \nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-1.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-4.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-3.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-2.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-REPLACEMENT-FINAL-IMAGE.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn8MmMfJa-20260916","title":"BUCHANAN'S WHISKY INTRODUCES BUCHANAN'S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT'S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR","author":"PR Newswire","ticker":"DGE","created":"2026-09-16T16:48:03.347Z","tickers":["DGE"],"exchange":"LSE","article_body":"BUCHANAN'S WHISKY INTRODUCES BUCHANAN'S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT'S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR\nPR Newswire\n\nNEW YORK, Sept. 16, 2026\n\nAlongside new frutero-inspired creative featuring Nina Sky, Buchanan's is\nbringing Buchanan's Coconut to life by partnering with DJ and producer\ncollective Pangea Sound to introduce Mezclao – a multi-city event series\nthat blends global music and culture, invites fans across LA, Austin and Miami\nto join the familia, and keeps the spirit of summer alive all autumn long\n\nNEW YORK, Sept. 16, 2026 /PRNewswire/ -- The House of Buchanan's\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=3215003730&u=https%3A%2F%2Fwww.instagram.com%2Fbuchananswhisky%2F&a=Buchanan%27s)\n today introduces Buchanan's Coconut, a bold new spirit that brings tropical\nrichness and unmistakable flavor to the brand's award-winning portfolio.\nJoining Buchanan's Pineapple as the second flavor in the portfolio, Buchanan's\nCoconut pairs rich, warm coconut flavor with the signature smoothness of\nBuchanan's, expanding the brand's tropical and approachable offerings.\n\nExperience the full interactive Multichannel News Release here:\nhttps://www.multivu.com/buchanans_whisky/9418051-en-new-buchanans-coconut-whisky-with-campaign-featuring-nina-sky\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=3298283376&u=https%3A%2F%2Fwww.multivu.com%2Fbuchanans_whisky%2F9418051-en-new-buchanans-coconut-whisky-with-campaign-featuring-nina-sky&a=https%3A%2F%2Fwww.multivu.com%2Fbuchanans_whisky%2F9418051-en-new-buchanans-coconut-whisky-with-campaign-featuring-nina-sky)\n \n\nReflecting the vibrant cultures of Latin America and the Caribbean, where\ncoconut is a part of everyday life and celebrations, Buchanan's Coconut offers\naromas of fresh coconut and bright citrus alongside flavors of delicate creamy\nvanilla, toasted coconut and the signature light malt character of Buchanan's\nWhisky. The permanent new expression is well-balanced and crafted to bring the\nrich, vibrant flavors of summer to every celebration.\n\n\"Summer is a feeling we all want to hold onto. It's more spontaneous, joyful\nand full of moments that bring familias together. With the launch of\nBuchanan's Coconut, we saw an opportunity to extend that feeling beyond a\nsingle season,\" said Linda Lagos Morales, Brand Director, Buchanan's Whisky.\n\"Buchanan's has long been part of the way Latino communities come together and\ncelebrate, and mixing tropical flavors with Buchanan's DeLuxe has naturally\nbecome part of that story. With Buchanan's Coconut, we saw an opportunity to\nhonor and build on that history in a way that feels both familiar and fresh.\nWith every sip of Buchanan's Coconut, we want to create that warm, welcoming\nenergy and remind people that the spirit of summer doesn't have to end when\nthe season does.\"\n\nBuchanan's is introducing Buchanan's Coconut with a creative campaign that\nbursts with tropical energy, making the brand's loudest flavor yet as bold and\nimpossible to ignore as it tastes. Created by GALE and filmed in Bogotá,\nColombia, the creative film draws inspiration from some of the loudest and\nmost recognizable figures across Latin America: the neighborhood fruteros,\nwho are known for bringing colorful displays and unmistakable sound to the\nstreets as they sell coconuts, pineapples and other fruits from their carts.\n\nThe campaign stars multi-Platinum artists Nina Sky\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2533998946&u=https%3A%2F%2Fwww.instagram.com%2Fninaskyofficial%2F%3Fhl%3Den&a=Nina+Sky)\n – the Nuyorican twin sister DJ duo – who push frutero carts-turned-DJ\nbooths through the streets as they announce, \"It's Coco!\" The duo then turns\nup the party to \"Coco Sí,\" an original track featuring the Nina Sky's vocals\nthat serves as the campaign's sonic signature. The vibrant creative highlights\nthe warmth and boldness of Buchanan's Coconut and the vibrant sweetness of\nBuchanan's Pineapple, putting Buchanan's flavors on full display and capturing\nthe collective joy experienced every summer.\n\n\"Fruteros are such a vibrant part of the culture – their energy is a sort of\nuniversal language,\" said Nina Sky. \"We wanted to capture that spirit in the\ncreative and bring it to life through 'Coco Sí.' This is a track and a\ncampaign that can take that energy even further, and we're excited to use it\nto bring together other global sounds, keep the summer going and celebrate the\nbold spirit of Buchanan's Coconut and the Buchanan's familia as a whole.\"\n\nAs the House of Buchanan's introduces Buchanan's Coconut to the U.S., the\nbrand will also be taking over unexpected places and moments with tropical\nflavors and sound to keep the joyful, spontaneous energy of summer alive\nthroughout the autumn. This will come to life with Mezclao – a multi-city\nevent series Buchanan's created in partnership with Pangea Sound\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=1299661477&u=https%3A%2F%2Fwww.pangeasound.co%2F&a=Pangea+Sound)\n, the acclaimed, LA-based DJ and producer collective.\n\nBringing together tropical flavors and regional Latin sounds, Mezclao will\nfeature a lineup of international headliners, alongside Falcons\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=3059084318&u=https%3A%2F%2Fwww.instagram.com%2Ffalcons%2F%3Fhl%3Den&a=Falcons)\n, SuperNova\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=397873230&u=https%3A%2F%2Fwww.instagram.com%2Fdjsupernova%2F%3Fhl%3Den&a=SuperNova)\nand JOAQU.N\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=4290547950&u=https%3A%2F%2Fwww.instagram.com%2Fjoaqu.n%2F%3Fhl%3Den&a=JOAQU.N)\n, as well as emerging local talent across Los Angeles, Austin and Miami. Each\nevent will highlight different global music influences, featuring blended DJ\nsets that create city-specific celebrations of music, flavor and Buchanan's\nfamilia. Mezclao embodies Buchanan's heritage, the mixed cultural identities\nof the brand's familia, and the blending of global and regional sounds at\neach event.\n\nThe series will debut in Los Angeles on September 24, head to Austin to kick\noff weekend one of the city's iconic music festival on October 1, then\nconclude in Miami during Latin music's biggest week on October 21. Each event\nwill feature the Buchanan's Pineapple and Buchanan's\nCoconut frutero carts-turned-DJ booths from the creative campaign, bringing\npure Latino rhythm and neighborhood energy to life for the crowd. Consumers\n21+ can sign up at https://laylo.com/pangeasound/m/0hOcVJ\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=115341600&u=https%3A%2F%2Flaylo.com%2Fpangeasound%2Fm%2F0hOcVJ&a=https%3A%2F%2Flaylo.com%2Fpangeasound%2Fm%2F0hOcVJ)\n to get more information about the events, including how they can attend,\nfrom Pangea Sound.\n\nBuchanan's Coconut is a permanent addition to the Buchanan's portfolio, which\nis anchored by Buchanan's DeLuxe. The new offering is available for purchase\nonline and in retail stores nationwide, wherever fine spirits are sold, with a\nsuggested retail price of $29.99 for a 750ml bottle.\n\nPerfect for spontaneous, lively gatherings with familia, Buchanan's Coconut\nbrings tropical energy and summer vibes to any occasion. It is best served as\na chilled shot, but for fans who prefer a cocktail, Buchanan's recommends\nthe Coco Sour:\n\n * Ingredients:\n * 1.5 oz Buchanan's Coconut\n * 1 oz Coconut Water\n * 0.75 oz Simple Syrup\n * 0.75 oz Lemon Juice\n * Instructions:\n * Shake all ingredients in a cocktail shaker with ice\n * Strain into Rocks glass filled with ice\n * Garnish with lime wheel and coconut piece\nTo join the familia and stay up to date on Buchanan's Coconut events,\nBuchanan's invites fans of legal drinking age to follow @BuchanansWhisky\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=1795841169&u=https%3A%2F%2Fwww.instagram.com%2FBuchanansWhisky%2F&a=%40BuchanansWhisky)\nand visit www.BuchanansWhisky.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2077341926&u=https%3A%2F%2Fwww.buchananswhisky.com%2F&a=www.BuchanansWhisky.com)\n.\n\nABOUT BUCHANAN'S WHISKY\n\nBUCHANAN'S Blended Scotch Whisky was founded on the belief that whisky is\nmeant to bring people together. It was created to be shared with one another\nand enjoyed by all, because our founder, James Buchanan believed in the power\nof sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years\nof authentic heritage, and every bottle represents James Buchanan's commitment\nto creating the finest blended Scotch Whiskies.\n\nThe BUCHANAN'S portfolio features seven award-winning marques, including:\nBUCHANAN'S Green Seal Blended Scotch Whisky, BUCHANAN'S 12-Year-Old DeLuxe\nBlended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S Coconut, BUCHANAN'S\nMASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch\nWhisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. The seven marques have\nbeen recognized in the most prestigious international spirits competitions. In\n2025, BUCHANAN'S Green Seal was awarded silver at the San Francisco World\nSpirits Competition and BUCHANAN'S 12-Year-Old DeLuxe Blended Scotch Whisky\nwon Double Gold and at the San Francisco World Spirits Competition, Gold in\nthe International Spirit Competition and Silver in the Scotch Whisky Masters.\nBuchanan's 18-Year-Old Special Reserve also was awarded with a master medal at\nthe 2025 Scotch Whisky Masters. For more information,\nvisit www.BuchanansWhisky.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2229433877&u=https%3A%2F%2Fwww.buchananswhisky.com%2Fen-us&a=www.BuchanansWhisky.com)\n or follow BUCHANAN'S on Facebook and Instagram.\n\nABOUT DIAGEO\n\nDiageo is a global leader in beverage alcohol with an outstanding collection\nof brands across spirits and beer categories. These brands include Johnnie\nWalker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One\nvodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.\n\nDiageo is a global company, and our products are sold in nearly 180 countries\naround the world. The company is listed on both the London Stock Exchange\n(DGE) and the New York Stock Exchange (DEO). For more information about\nDiageo, our people, our brands, and performance, visit us at www.diageo.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=258466377&u=https%3A%2F%2Fwww.diageo.com%2F&a=www.diageo.com)\n. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=732412105&u=http%3A%2F%2Fwww.drinkiq.com%2F&a=www.DRINKiQ.com)\n for information, initiatives, and ways to share best practice.\n\nCrafting iconic drinks chosen for life's moments.\n\nABOUT PANGEA SOUND\n\nPangea Sound is an LA-based DJ and producer collective fusing sounds from\nAfrica, Latin America and the Caribbean with Hip-Hop and R&B to create an\ninclusive space for all - this is the Global Sound. Led by Falcons and\nSuperNova alongside JOAQU.N, the collective has built a devoted following\nthrough its genre-blending events and residencies across Los Angeles, Miami,\nMexico. For more information, visit pangeasound.co\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776017-1&h=2934037206&u=http%3A%2F%2Fpangeasound.co%2F&a=pangeasound.co)\n.\n\n \n\n \n\n \n\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/buchanans-whisky-introduces-buchanans-coconut-its-loudest-flavor-yet-with-a-new-campaign-featuring-nina-sky-thats-bursting-with-latin-rhythm-and-tropical-flavor-302880937.html\n(https://www.prnewswire.com/news-releases/buchanans-whisky-introduces-buchanans-coconut-its-loudest-flavor-yet-with-a-new-campaign-featuring-nina-sky-thats-bursting-with-latin-rhythm-and-tropical-flavor-302880937.html)\n\nSOURCE Buchanan’s Scotch Whisky\n\n\n\nPhoto: \nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-1.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-4.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-3.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-IMAGE-2.jpg\nhttps://www.multivu.com/buchanans_whisky/image/9418051-REPLACEMENT-FINAL-IMAGE.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-16T16:48:03.396009823Z","server_sent_at_ms":1789577283396},"received_at":"2026-09-16T16:48:03.453Z","source_url":"https://www.prnewswire.com/news-releases/buchanans-whisky-introduces-buchanans-coconut-its-loudest-flavor-yet-with-a-new-campaign-featuring-nina-sky-thats-bursting-with-latin-rhythm-and-tropical-flavor-302880937.html"},"analysis":{"id":"134354","press_release_id":"145523","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Diageo's Buchanan's Whisky launched Buchanan's Coconut, the brand's second flavored expression after Buchanan's Pineapple, as a permanent addition available nationwide at a suggested retail price of $29.99 for a 750ml bottle.\n\nThe rollout is backed by a frutero-inspired creative campaign starring Nuyorican DJ duo Nina Sky, created by agency GALE and filmed in Bogota, Colombia, with an original track, 'Coco Sí,' serving as the campaign's sonic signature.\n\nBuchanan's is also launching Mezclao, a multi-city event series created with LA-based DJ collective Pangea Sound, debuting in Los Angeles on September 24, Austin on October 1, and Miami on October 21.\n\nFor Diageo, this is a routine brand extension aimed at Latino consumers and the fall entertaining season; at Diageo's scale, a single flavored whisky SKU is unlikely to move near-term financials.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Buchanan's doubles down on flavored whisky targeting Latino consumers -- a niche growth push for Diageo's Scotch portfolio rather than a market-moving catalyst."},"keyFigures":{"customDimensions":{"bottle_size":"750ml","event_series_cities":["Los Angeles","Austin","Miami"],"suggested_retail_price":"$29.99"}},"quotedText":"Summer is a feeling we all want to hold onto.","namedEntities":{"people":[{"name":"Linda Lagos Morales","role":"Brand Director, Buchanan's Whisky"},{"name":"Nina Sky","role":"Nuyorican twin-sister DJ duo, campaign stars"},{"name":"James Buchanan","role":"Founder (historical reference)"},{"name":"Falcons","role":"DJ, Pangea Sound collective / Mezclao lineup"},{"name":"SuperNova","role":"DJ, Pangea Sound collective / Mezclao lineup"},{"name":"JOAQU.N","role":"DJ, Pangea Sound collective / Mezclao lineup"}],"products":["Buchanan's Coconut","Buchanan's Pineapple","Buchanan's DeLuxe","Mezclao","Coco Sí","Coco Sour"],"companies":[{"name":"Diageo","ticker":"DGE","relationship":"parent company (filer)"},{"name":"Buchanan's Whisky","relationship":"Diageo-owned brand launching the product"},{"name":"Pangea Sound","relationship":"partner (Mezclao event series)"},{"name":"GALE","relationship":"creative agency for launch campaign"}],"dollarAmounts":[{"amount":"$29.99","context":"suggested retail price for a 750ml bottle of Buchanan's Coconut"}]},"materialImpact":{"score":2,"reasoning":"This is a routine permanent line extension (Buchanan's Coconut) with a nationwide retail rollout and marketing campaign. For a mega-cap like Diageo, a single flavored whisky SKU is a modest brand-building event, not a financial catalyst."},"tickerRelevance":{"others":[{"ticker":"DEO","relevance":"NYSE listing of the same issuer (Diageo)"}],"primary":"DGE"},"globalImportance":12,"audienceRelevance":25,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mega-cap","eventGravity":"routine product launch / marketing campaign","sectorWeight":"consumer staples - beverages","householdBrandBoost":true,"retailFavoriteBoost":false}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Diageo's Buchanan's Whisky launched Buchanan's Coconut, the brand's second flavored expression after Buchanan's Pineapple, as a permanent addition available nationwide at a suggested retail price of $29.99 for a 750ml bottle.\n\nThe rollout is backed by a frutero-inspired creative campaign starring Nuyorican DJ duo Nina Sky, created by agency GALE and filmed in Bogota, Colombia, with an original track, 'Coco Sí,' serving as the campaign's sonic signature.\n\nBuchanan's is also launching Mezclao, a multi-city event series created with LA-based DJ collective Pangea Sound, debuting in Los Angeles on September 24, Austin on October 1, and Miami on October 21.\n\nFor Diageo, this is a routine brand extension aimed at Latino consumers and the fall entertaining season; at Diageo's scale, a single flavored whisky SKU is unlikely to move near-term financials.","key_figures":{"customDimensions":{"bottle_size":"750ml","event_series_cities":["Los Angeles","Austin","Miami"],"suggested_retail_price":"$29.99"}},"named_entities":{"people":[{"name":"Linda Lagos Morales","role":"Brand Director, Buchanan's Whisky"},{"name":"Nina Sky","role":"Nuyorican twin-sister DJ duo, campaign stars"},{"name":"James Buchanan","role":"Founder (historical reference)"},{"name":"Falcons","role":"DJ, Pangea Sound collective / Mezclao lineup"},{"name":"SuperNova","role":"DJ, Pangea Sound collective / Mezclao lineup"},{"name":"JOAQU.N","role":"DJ, Pangea Sound collective / Mezclao lineup"}],"products":["Buchanan's Coconut","Buchanan's Pineapple","Buchanan's DeLuxe","Mezclao","Coco Sí","Coco Sour"],"companies":[{"name":"Diageo","ticker":"DGE","relationship":"parent company (filer)"},{"name":"Buchanan's Whisky","relationship":"Diageo-owned brand launching the product"},{"name":"Pangea Sound","relationship":"partner (Mezclao event series)"},{"name":"GALE","relationship":"creative agency for launch campaign"}],"dollarAmounts":[{"amount":"$29.99","context":"suggested retail price for a 750ml bottle of Buchanan's Coconut"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-16T16:48:35.774Z","global_importance":12,"audience_relevance":25,"importance_components":{"tickerTier":"mega-cap","eventGravity":"routine product launch / marketing campaign","sectorWeight":"consumer staples - beverages","householdBrandBoost":true,"retailFavoriteBoost":false}},"durationMs":32364,"modelName":"glm-5.3-flash"}}