{"success":true,"data":{"pressRelease":{"id":"146489","rtpr_id":"nGNX61WSSY-20260917","ticker":"CNXC","exchange":"NASDAQ","all_tickers":["CNXC"],"title":"Reinvent or Evolve? New Report Reveals the Two Paths to AI Success","author":"Globe Newswire","published_at":"2026-09-17T13:01:00.100Z","article_body":"NEWARK, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Concentrix Corporation\n(https://www.globenewswire.com/Tracker?data=1jhrr-UIInRybQKFsNdmcr0ImJg-UbjsR1l2FnwqFTTuWsyvorxDVjwrBT_S61bv5VqVea7ae5v4pismNqGH76PQkuLGL3tbW3tWuM8xV5S0nH8SVS9c89Ix7EeVgVje)\n(NASDAQ: CNXC\n(https://www.globenewswire.com/Tracker?data=57EGqWuGkbSIjKGLBibPETme6b9udmesd0981WFVnBTQ3SiTGR8v9A6w6XDVMJ0pMKJTxtCEJnGbtWIVyS16dA==)),\na global technology and services leader, today announced findings of an\nindependent market study, conducted by industry analyst firm, Everest Group.\nThe report explores the operating models that successful businesses will use\nto orchestrate people, AI, data, and technology to deliver better business and\ncustomer outcomes.\n\nReinvent or Evolve: Intelligent Operating Models Shaping AI-Enabled Customer\nJourneys\n(https://www.globenewswire.com/Tracker?data=vLqM-zJiT-0E7wZAzcUa0naaco03ZYtw1Oxq2ZvM9NUIVolbHgV8LYRPPn04mbVi58O2CD9CxMrISkUOv5nUD2CE5-b294sVupy5mQqLXQGJmMvZ_k9s8dpR40CSc1CMY9fte9CrkXkAzxP1DotMWYzy7x8PN5LVzCk1qqlUz5kFB5U2uMhT7AIAwfK8hiQSXjmw447WaIqM-u5EQQs-WGztbra5jaSmfE7bTbFHKBEIHmCMnaa2r_975TzLe-4lf4fakNsz0Ru9bwIWRlSHsIl_R2efnnXc3sZwVUwVlAyd_RY52S-ogXKjCmyNXfYchq8Wg7uYWqUqhsZ6NQCOoQ==),\ndiscusses that while many enterprises have adopted AI, most could achieve\nbetter outcomes by maximizing AI as a key enabler of a broader operating\nstrategy.\n\nThis report demonstrates that organizations need to redesign their operating\nmodel purposely for AI, with two core paths to maximize competitive advantage:\nEvolution, where AI makes human-led operations smarter and more efficient\nthrough human & AI collaboration, and Reinvention, which sees a wholesale\nredesign around a native AI and agentic operating environment. Currently, only\nabout 16% of enterprises expect AI to autonomously lead most customer\ninteractions next year.\n\nBased on research independently conducted across enterprise decision-makers,\nthe report finds the biggest barrier to AI success isn't the AI itself, it's\nthe ability to establish governance, and orchestrate execution across\nfunctions, technologies, and teams at scale.\n\n\"The conversation around AI often focuses on technology adoption, but the\nbigger challenge is operating model transformation,\" said Sharang Sharma, Vice\nPresident, Everest Group. \"As enterprises move toward AI-enabled customer\njourneys, they need partners that can create a clear framework for governance,\naccountability and execution. Success will depend less on deploying AI tools\nand more on creating the organizational readiness to scale them effectively\nacross the business.\"\n\n\"The biggest opportunity organizations have with AI isn't to automate what's\nalready there. It's to create entirely new ways of delivering value,\" said\nChris Caldwell, President & CEO of Concentrix. \"The organizations seeing the\nstrongest results are redesigning customer experiences, embedding AI into the\nflow of work, and combining human expertise with intelligent technology to\nachieve better business outcomes. That's where the next generation of\ncompetitive advantage will emerge.\"\n\nThe report found that organizations are moving beyond AI as a standalone tool,\nto reshaping customer experiences through operating model redesign. For\nexample, a leading retailer was able to deliver responses 31% faster with\nAgentic AI, creating a scalable path to lower cost-to-serve.\n\nAs AI moves from experimentation to enterprise scale, businesses need partners\nthat can orchestrate strategy, consulting, technology, and operations into a\nunited ecosystem. Through its proprietary iX Suite, Concentrix helps clients\nunite people, technology, data, and operations to evolve existing journeys and\nenable AI-native experiences.\n\nTo learn more about the study and its findings, visit Reinvent or Evolve:\nIntelligent Operating Models Shaping AI-Enabled Customer Journeys\n(https://www.globenewswire.com/Tracker?data=vLqM-zJiT-0E7wZAzcUa0naaco03ZYtw1Oxq2ZvM9NUIVolbHgV8LYRPPn04mbVi58O2CD9CxMrISkUOv5nUD2CE5-b294sVupy5mQqLXQGJmMvZ_k9s8dpR40CSc1CMUboRn01W6A0oOceBkS5A3rnbE8XNARqgC544MqEh6DImDZm3g3Pqb_Bw2IF7PLMec4R7TVZKsaLb_bERlRfJ7qy3y3Qsl7k6yRxOYSbwSea29J7rtgUPAuv5MTmDZ978-4TX4roVHk-bgOS7rb0eQxLel_UiEe4wQE1Hvfx5wokqHJ8f-eJ-29XtWE8qH9_hFeHiVTCfTFRhwboRTYvHkQ==).\n\nAbout Everest Group\nEverest Group is a leading research firm helping business leaders make\nconfident decisions. The firm's research and advisory services help\norganizations navigate market challenges, strengthen business performance, and\ndrive transformative outcomes across technology, business processes,\nengineering, talent, sustainability, and sourcing.\n\nAbout us: Powering a World That Works  \nConcentrix (NASDAQ: CNXC), is the Fortune 500® technology and services\ncompany, helping the world’s best brands create intelligent operations that\nperform in the real world. We design, build, and run integrated human and AI\nsolutions, harnessing the insight from billions of real-world interactions to\nhelp 2000+ of the world’s most complex organizations solve their toughest\nbusiness challenges. Backed by 20+ years of operational experience and battle\ntested AI, we’re the intelligent transformation partner that helps clients\nacross every major industry move from ambition to measurable, scalable\nperformance. Virtually everywhere. Visit concentrix.com\n(https://www.globenewswire.com/Tracker?data=a9ulMbJY36LSobzvRiJHZ6edYQ9_fWEAN7sJF9SnSF9VAlPBXSvtHKA30H2HVs86Ixi_XAxoVp_k-E5ifOWml3ovAU5iSQH30flWqsMhj9Y=)\nto learn more. \n\nMedia Contact:\nMarketing & Communications\nConcentrix Corporation\nmedia@concentrix.com\n\nFrom Fortune. ©2026 Fortune Media (USA) Corporation. All rights reserved.\nUsed under license.  Fortune and Fortune 500 are registered trademarks of\nFortune Media (USA) Corporation and are used under license.  Fortune and\nFortune Media (USA) Corporation are not affiliated with, and do not endorse\nproducts or services of, Concentrix.\n\nSafe Harbor Statement\nThis news release includes forward-looking statements within the meaning of\nSection 27A of the Securities Act of 1933, as amended, and Section 21E of the\nSecurities Exchange Act of 1934, as amended. Forward-looking statements\ninclude, but are not limited to, statements regarding the company’s\ncapabilities and positioning to deliver business outcomes and solve challenges\nfor its clients, and statements that include words such as believe, expect,\nmay, will, provide, could and should and other similar expressions. These\nforward-looking statements are inherently uncertain and involve substantial\nrisks and uncertainties that could cause actual results to differ materially\nfrom those expressed or implied by such statements. Risks and uncertainties\ninclude, among other things, risks related to the company’s ability to\nsuccessfully execute its strategy, competitive conditions in the company’s\nindustry, and other factors contained in the Company’s Annual Report on Form\n10-K for the fiscal year ended November 30, 2025 filed with the Securities and\nExchange Commission and subsequent SEC filings. We do not undertake a duty to\nupdate forward-looking statements, which speak only as of the date on which\nthey are made.\n\nCopyright 2026 Concentrix Corporation and its subsidiaries. All rights\nreserved. Concentrix, the Concentrix logo, and all other Concentrix company,\nproduct and services names and slogans are trademarks or registered trademarks\nof Concentrix Corporation and its subsidiaries.\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/3c469ee9-366d-459c-af83-f276b62615fc)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX61WSSY-20260917","title":"Reinvent or Evolve? New Report Reveals the Two Paths to AI Success","author":"Globe Newswire","ticker":"CNXC","created":"2026-09-17T13:01:00.100Z","tickers":["CNXC"],"exchange":"NASDAQ","article_body":"NEWARK, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Concentrix Corporation\n(https://www.globenewswire.com/Tracker?data=1jhrr-UIInRybQKFsNdmcr0ImJg-UbjsR1l2FnwqFTTuWsyvorxDVjwrBT_S61bv5VqVea7ae5v4pismNqGH76PQkuLGL3tbW3tWuM8xV5S0nH8SVS9c89Ix7EeVgVje)\n(NASDAQ: CNXC\n(https://www.globenewswire.com/Tracker?data=57EGqWuGkbSIjKGLBibPETme6b9udmesd0981WFVnBTQ3SiTGR8v9A6w6XDVMJ0pMKJTxtCEJnGbtWIVyS16dA==)),\na global technology and services leader, today announced findings of an\nindependent market study, conducted by industry analyst firm, Everest Group.\nThe report explores the operating models that successful businesses will use\nto orchestrate people, AI, data, and technology to deliver better business and\ncustomer outcomes.\n\nReinvent or Evolve: Intelligent Operating Models Shaping AI-Enabled Customer\nJourneys\n(https://www.globenewswire.com/Tracker?data=vLqM-zJiT-0E7wZAzcUa0naaco03ZYtw1Oxq2ZvM9NUIVolbHgV8LYRPPn04mbVi58O2CD9CxMrISkUOv5nUD2CE5-b294sVupy5mQqLXQGJmMvZ_k9s8dpR40CSc1CMY9fte9CrkXkAzxP1DotMWYzy7x8PN5LVzCk1qqlUz5kFB5U2uMhT7AIAwfK8hiQSXjmw447WaIqM-u5EQQs-WGztbra5jaSmfE7bTbFHKBEIHmCMnaa2r_975TzLe-4lf4fakNsz0Ru9bwIWRlSHsIl_R2efnnXc3sZwVUwVlAyd_RY52S-ogXKjCmyNXfYchq8Wg7uYWqUqhsZ6NQCOoQ==),\ndiscusses that while many enterprises have adopted AI, most could achieve\nbetter outcomes by maximizing AI as a key enabler of a broader operating\nstrategy.\n\nThis report demonstrates that organizations need to redesign their operating\nmodel purposely for AI, with two core paths to maximize competitive advantage:\nEvolution, where AI makes human-led operations smarter and more efficient\nthrough human & AI collaboration, and Reinvention, which sees a wholesale\nredesign around a native AI and agentic operating environment. Currently, only\nabout 16% of enterprises expect AI to autonomously lead most customer\ninteractions next year.\n\nBased on research independently conducted across enterprise decision-makers,\nthe report finds the biggest barrier to AI success isn't the AI itself, it's\nthe ability to establish governance, and orchestrate execution across\nfunctions, technologies, and teams at scale.\n\n\"The conversation around AI often focuses on technology adoption, but the\nbigger challenge is operating model transformation,\" said Sharang Sharma, Vice\nPresident, Everest Group. \"As enterprises move toward AI-enabled customer\njourneys, they need partners that can create a clear framework for governance,\naccountability and execution. Success will depend less on deploying AI tools\nand more on creating the organizational readiness to scale them effectively\nacross the business.\"\n\n\"The biggest opportunity organizations have with AI isn't to automate what's\nalready there. It's to create entirely new ways of delivering value,\" said\nChris Caldwell, President & CEO of Concentrix. \"The organizations seeing the\nstrongest results are redesigning customer experiences, embedding AI into the\nflow of work, and combining human expertise with intelligent technology to\nachieve better business outcomes. That's where the next generation of\ncompetitive advantage will emerge.\"\n\nThe report found that organizations are moving beyond AI as a standalone tool,\nto reshaping customer experiences through operating model redesign. For\nexample, a leading retailer was able to deliver responses 31% faster with\nAgentic AI, creating a scalable path to lower cost-to-serve.\n\nAs AI moves from experimentation to enterprise scale, businesses need partners\nthat can orchestrate strategy, consulting, technology, and operations into a\nunited ecosystem. Through its proprietary iX Suite, Concentrix helps clients\nunite people, technology, data, and operations to evolve existing journeys and\nenable AI-native experiences.\n\nTo learn more about the study and its findings, visit Reinvent or Evolve:\nIntelligent Operating Models Shaping AI-Enabled Customer Journeys\n(https://www.globenewswire.com/Tracker?data=vLqM-zJiT-0E7wZAzcUa0naaco03ZYtw1Oxq2ZvM9NUIVolbHgV8LYRPPn04mbVi58O2CD9CxMrISkUOv5nUD2CE5-b294sVupy5mQqLXQGJmMvZ_k9s8dpR40CSc1CMUboRn01W6A0oOceBkS5A3rnbE8XNARqgC544MqEh6DImDZm3g3Pqb_Bw2IF7PLMec4R7TVZKsaLb_bERlRfJ7qy3y3Qsl7k6yRxOYSbwSea29J7rtgUPAuv5MTmDZ978-4TX4roVHk-bgOS7rb0eQxLel_UiEe4wQE1Hvfx5wokqHJ8f-eJ-29XtWE8qH9_hFeHiVTCfTFRhwboRTYvHkQ==).\n\nAbout Everest Group\nEverest Group is a leading research firm helping business leaders make\nconfident decisions. The firm's research and advisory services help\norganizations navigate market challenges, strengthen business performance, and\ndrive transformative outcomes across technology, business processes,\nengineering, talent, sustainability, and sourcing.\n\nAbout us: Powering a World That Works  \nConcentrix (NASDAQ: CNXC), is the Fortune 500® technology and services\ncompany, helping the world’s best brands create intelligent operations that\nperform in the real world. We design, build, and run integrated human and AI\nsolutions, harnessing the insight from billions of real-world interactions to\nhelp 2000+ of the world’s most complex organizations solve their toughest\nbusiness challenges. Backed by 20+ years of operational experience and battle\ntested AI, we’re the intelligent transformation partner that helps clients\nacross every major industry move from ambition to measurable, scalable\nperformance. Virtually everywhere. Visit concentrix.com\n(https://www.globenewswire.com/Tracker?data=a9ulMbJY36LSobzvRiJHZ6edYQ9_fWEAN7sJF9SnSF9VAlPBXSvtHKA30H2HVs86Ixi_XAxoVp_k-E5ifOWml3ovAU5iSQH30flWqsMhj9Y=)\nto learn more. \n\nMedia Contact:\nMarketing & Communications\nConcentrix Corporation\nmedia@concentrix.com\n\nFrom Fortune. ©2026 Fortune Media (USA) Corporation. All rights reserved.\nUsed under license.  Fortune and Fortune 500 are registered trademarks of\nFortune Media (USA) Corporation and are used under license.  Fortune and\nFortune Media (USA) Corporation are not affiliated with, and do not endorse\nproducts or services of, Concentrix.\n\nSafe Harbor Statement\nThis news release includes forward-looking statements within the meaning of\nSection 27A of the Securities Act of 1933, as amended, and Section 21E of the\nSecurities Exchange Act of 1934, as amended. Forward-looking statements\ninclude, but are not limited to, statements regarding the company’s\ncapabilities and positioning to deliver business outcomes and solve challenges\nfor its clients, and statements that include words such as believe, expect,\nmay, will, provide, could and should and other similar expressions. These\nforward-looking statements are inherently uncertain and involve substantial\nrisks and uncertainties that could cause actual results to differ materially\nfrom those expressed or implied by such statements. Risks and uncertainties\ninclude, among other things, risks related to the company’s ability to\nsuccessfully execute its strategy, competitive conditions in the company’s\nindustry, and other factors contained in the Company’s Annual Report on Form\n10-K for the fiscal year ended November 30, 2025 filed with the Securities and\nExchange Commission and subsequent SEC filings. We do not undertake a duty to\nupdate forward-looking statements, which speak only as of the date on which\nthey are made.\n\nCopyright 2026 Concentrix Corporation and its subsidiaries. All rights\nreserved. Concentrix, the Concentrix logo, and all other Concentrix company,\nproduct and services names and slogans are trademarks or registered trademarks\nof Concentrix Corporation and its subsidiaries.\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/3c469ee9-366d-459c-af83-f276b62615fc)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-17T13:01:00.140396354Z","server_sent_at_ms":1789650060140},"received_at":"2026-09-17T13:01:00.196Z","source_url":null},"analysis":{"id":"135319","press_release_id":"146489","analysis_json":{"industry":{"label":"Professional Services","sector":"Industrials"},"redFlags":[],"eventType":"other","narrative":"Concentrix published findings from an Everest Group market study, 'Reinvent or Evolve: Intelligent Operating Models Shaping AI-Enabled Customer Journeys,' which frames two paths to AI success: Evolution (AI augmenting human-led operations) and Reinvention (wholesale redesign around a native AI and agentic operating environment).\n\nThe study says only about 16% of enterprises expect AI to autonomously lead most customer interactions next year, and identifies governance and cross-functional orchestration — not the AI technology itself — as the biggest barrier to scaling AI.\n\nThe release doubles as positioning for Concentrix's iX Suite, citing a leading retailer that delivered responses 31% faster with Agentic AI as a case study. There is no financial disclosure, contract, or guidance in the release, so it is low-signal marketing rather than a stock-moving event.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Suppress or file under marketing — Concentrix leverages an Everest Group study to pitch AI operating-model transformation and its iX Suite."},"keyFigures":{"customDimensions":{"retailer_response_speed_improvement_with_agentic_ai":"31% faster","enterprises_expecting_ai_to_autonomously_lead_customer_interactions_next_year":"about 16%"}},"quotedText":"The biggest opportunity organizations have with AI isn't to automate what's already there. It's to create entirely new ways of delivering value","namedEntities":{"people":[{"name":"Sharang Sharma","role":"Vice President, Everest Group"},{"name":"Chris Caldwell","role":"President & CEO of Concentrix"}],"products":["iX Suite","Agentic AI"],"companies":[{"name":"Concentrix Corporation","ticker":"CNXC","relationship":"filer"},{"name":"Everest Group","relationship":"independent research firm that conducted the study"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Purely promotional thought-leadership release publicizing an Everest Group market study; it contains no financial results, contracts, guidance, or operational changes for Concentrix. Soft brand positioning for the iX Suite is the only substance."},"tickerRelevance":{"others":[],"primary":"CNXC"},"globalImportance":12,"audienceRelevance":18,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"thought-leadership-marketing","sectorWeight":"BPO/CX services","issuerAuthored":true,"financialContent":false}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Concentrix published findings from an Everest Group market study, 'Reinvent or Evolve: Intelligent Operating Models Shaping AI-Enabled Customer Journeys,' which frames two paths to AI success: Evolution (AI augmenting human-led operations) and Reinvention (wholesale redesign around a native AI and agentic operating environment).\n\nThe study says only about 16% of enterprises expect AI to autonomously lead most customer interactions next year, and identifies governance and cross-functional orchestration — not the AI technology itself — as the biggest barrier to scaling AI.\n\nThe release doubles as positioning for Concentrix's iX Suite, citing a leading retailer that delivered responses 31% faster with Agentic AI as a case study. There is no financial disclosure, contract, or guidance in the release, so it is low-signal marketing rather than a stock-moving event.","key_figures":{"customDimensions":{"retailer_response_speed_improvement_with_agentic_ai":"31% faster","enterprises_expecting_ai_to_autonomously_lead_customer_interactions_next_year":"about 16%"}},"named_entities":{"people":[{"name":"Sharang Sharma","role":"Vice President, Everest Group"},{"name":"Chris Caldwell","role":"President & CEO of Concentrix"}],"products":["iX Suite","Agentic AI"],"companies":[{"name":"Concentrix Corporation","ticker":"CNXC","relationship":"filer"},{"name":"Everest Group","relationship":"independent research firm that conducted the study"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-17T13:02:58.317Z","global_importance":12,"audience_relevance":18,"importance_components":{"tickerTier":"mid-cap","eventGravity":"thought-leadership-marketing","sectorWeight":"BPO/CX services","issuerAuthored":true,"financialContent":false}},"durationMs":null,"modelName":"glm-5.3-flash"}}