{"success":true,"data":{"pressRelease":{"id":"146554","rtpr_id":"nBwQYcvKa-20260917","ticker":"PHG","exchange":"NYSE","all_tickers":["PHG"],"title":"Southwest Mississippi Regional Medical Center Becomes First U.S. Hospital to Install Philips Rembra CT for Acute and High-Demand Imaging Environments","author":"Business Wire","published_at":"2026-09-17T13:21:00.137Z","article_body":"Southwest Mississippi Regional Medical Center Becomes First U.S. Hospital to\nInstall Philips Rembra CT for Acute and High-Demand Imaging Environments\n\nNew CT system is designed to streamline emergency imaging workflows, expand\naccess to high-quality imaging and help patients receive care closer to home\n\nRoyal Philips, a global leader in health technology and Southwest Mississippi\nRegional Medical Center (SMRMC), which serves as the hub of Southwest Health,\ntoday announced that the hospital has installed the first Philips Rembra CT\nsystem for acute and high-demand imaging environments in the United States.\nThe new system is designed to support the McComb hospital’s high-demand\nemergency imaging environment with the goal of expanding local access to\nadvanced diagnostic services for patients throughout southwest Mississippi.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260917976055/en/\n(https://www.businesswire.com/news/home/20260917976055/en/)\n\nSouthwest Mississippi Regional Medical Center, the flagship hospital of\nSouthwest Health\n\nSMRMC serves small towns and rural communities across the region and is now\nusing Rembra CT in its emergency and general radiology departments. Designed\nto accelerate scanning and image reconstruction, Rembra may reduce the time\npatients spend on the table and help clinicians manage high patient volumes in\nemergency settings, where every minute matters.\n\n“As healthcare continues to evolve, our goal is to invest in technology that\nnot only advances clinical care but also improves the patient experience,”\nsaid Brent Albritton, Director of Radiology at SMRMC. “Our team is already\nseeing practical day-to-day benefits, including faster system initialization,\nmore efficient image selection, helpful 3D tools and easier patient\npositioning. These improvements are helping us meet demand while continuing to\nexpand diagnostic services for our community here in McComb.”\n\nDesigned for acute and high-demand imaging environments, the FDA\n510(k)-cleared Philips Rembra CT combines advanced detector technology,\nAI-enabled workflows and rapid image reconstruction designed to make images\navailable in near-real time and support timely clinical decision-making in\nsettings such as emergency and trauma care [1]. The Rembra CT can support up\nto 270 patient exams per day in throughput testing, helping imaging\ndepartments manage growing patient volumes [2].\n\nWith the largest-in-class 85 cm bore, the system is designed to help\nfacilitate patient access and positioning [1]. SMRMC also sees an opportunity\nto further develop its imaging services, including cardiac CT angiography and\nvirtual colonoscopy, as its clinical programs and staffing continue to grow.\n\n“Emergency departments are under constant pressure to move quickly while\nmanaging significant patient volumes and clinical complexity,” said Brian\nMurphy, Vice President, Head of Imaging, North America, Philips. “For\ncommunity hospitals like SMRMC, access to advanced imaging technology designed\nfor speed, consistency and workflow efficiency can help care teams get the\ninformation they need sooner and make more confident decisions when time\nmatters most. With Philips’ Rembra CT, the hospital is strengthening\nemergency care and helping more patients access advanced imaging close to\nhome.”\n [1] Based on publicly available manufacturer specifications for leading          \n radiology CT systems as of March 2026 on reconstruction speed in this class of   \n scanners and bore size.                                                          \n                                                                                  \n [2] Based on a 16-hour day and throughput testing of 203 patient scans over 12   \n hours using typical radiology profiles and protocols.                            \n                                                                                  \n *The opinions and clinical experiences presented herein are specific to the      \n featured topic(s) and are not linked to any specific patient and are for         \n information purposes only. The medical experience(s) derived from specified      \n topic(s) may not be predictive of all patients. Individual results may vary      \n depending on a variety of patient-specific attributes and related factors.       \n Nothing in this news announcement is intended to provide specific medical        \n advice or to take the place of written law or regulations.                       \n\n\nAbout Southwest Health\n\nSouthwest Health, anchored by Southwest Mississippi Regional Medical Center,\nis the largest health system serving southwest Mississippi and southeast\nLouisiana. Guided by a mission to improve lives through exceptional\nhealthcare, Southwest Health provides comprehensive services ranging from\nprimary and preventive care to advanced specialty treatments. The health\nsystem is home to nationally recognized programs, including its\nBaby-Friendly® designated maternity services and Age-Friendly Health System\ninitiatives, reflecting a commitment to compassionate, evidence-based care for\npatients at every stage of life.\n\nSouthwest Health also offers advanced cardiovascular and oncology services\nthrough the Cardiovascular Institute of Mississippi and the Mississippi Cancer\nInstitute, bringing leading-edge diagnostics, treatments, and specialized care\ncloser to home. With a network of hospitals, clinics, physicians, and\nhealthcare professionals dedicated to excellence, Southwest Health combines\ninnovative medicine, personal relationships, and a deep commitment to the\ncommunities it serves throughout the region.\n\nAbout Royal Philips\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.philips.com%2Fa-w%2Fabout%2Fnews%2Farchive%2Fcorpcomms%2Fnews%2Fpress%2F2026%2Fphilips-second-quarter-results-2026.html&esheet=54605745&newsitemid=20260917976055&lan=en-US&anchor=About+Royal+Philips&index=1&md5=fb16183e99cdcbc08e3b98a4db031288)\n\nRoyal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company\nfocused on improving people’s health and well-being through meaningful\ninnovation. Philips’ patient- and people-centric innovation leverages\nadvanced technology and deep clinical and consumer insights to deliver\npersonal health solutions for consumers and professional health solutions for\nhealthcare providers and their patients in the hospital and the home.\n\nHeadquartered in the Netherlands, the company is a leader in image-guided\ntherapy, diagnostic imaging, ultrasound, monitoring, enterprise informatics\nand personal health. Philips generated 2025 sales of approximately EUR 18\nbillion and employs approximately 63,700 employees with sales and services in\nmore than 100 countries. News about Philips can be found at\nwww.philips.com/newscenter\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.philips.com%2Fa-w%2Fabout%2Fnews%2Fhome.html&esheet=54605745&newsitemid=20260917976055&lan=en-US&anchor=www.philips.com%2Fnewscenter&index=2&md5=84e25ba535ba66258a3cffb9b893060d)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260917976055/en/\n(https://www.businesswire.com/news/home/20260917976055/en/)\n\nAvi Dines\n\nPhilips North America\n\nTel: +1-781-690-3814\n\nEmail: avi.dines@philips.com (mailto:avi.dines@philips.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwQYcvKa-20260917","title":"Southwest Mississippi Regional Medical Center Becomes First U.S. Hospital to Install Philips Rembra CT for Acute and High-Demand Imaging Environments","author":"Business Wire","ticker":"PHG","created":"2026-09-17T13:21:00.137Z","tickers":["PHG"],"exchange":"NYSE","article_body":"Southwest Mississippi Regional Medical Center Becomes First U.S. Hospital to\nInstall Philips Rembra CT for Acute and High-Demand Imaging Environments\n\nNew CT system is designed to streamline emergency imaging workflows, expand\naccess to high-quality imaging and help patients receive care closer to home\n\nRoyal Philips, a global leader in health technology and Southwest Mississippi\nRegional Medical Center (SMRMC), which serves as the hub of Southwest Health,\ntoday announced that the hospital has installed the first Philips Rembra CT\nsystem for acute and high-demand imaging environments in the United States.\nThe new system is designed to support the McComb hospital’s high-demand\nemergency imaging environment with the goal of expanding local access to\nadvanced diagnostic services for patients throughout southwest Mississippi.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260917976055/en/\n(https://www.businesswire.com/news/home/20260917976055/en/)\n\nSouthwest Mississippi Regional Medical Center, the flagship hospital of\nSouthwest Health\n\nSMRMC serves small towns and rural communities across the region and is now\nusing Rembra CT in its emergency and general radiology departments. Designed\nto accelerate scanning and image reconstruction, Rembra may reduce the time\npatients spend on the table and help clinicians manage high patient volumes in\nemergency settings, where every minute matters.\n\n“As healthcare continues to evolve, our goal is to invest in technology that\nnot only advances clinical care but also improves the patient experience,”\nsaid Brent Albritton, Director of Radiology at SMRMC. “Our team is already\nseeing practical day-to-day benefits, including faster system initialization,\nmore efficient image selection, helpful 3D tools and easier patient\npositioning. These improvements are helping us meet demand while continuing to\nexpand diagnostic services for our community here in McComb.”\n\nDesigned for acute and high-demand imaging environments, the FDA\n510(k)-cleared Philips Rembra CT combines advanced detector technology,\nAI-enabled workflows and rapid image reconstruction designed to make images\navailable in near-real time and support timely clinical decision-making in\nsettings such as emergency and trauma care [1]. The Rembra CT can support up\nto 270 patient exams per day in throughput testing, helping imaging\ndepartments manage growing patient volumes [2].\n\nWith the largest-in-class 85 cm bore, the system is designed to help\nfacilitate patient access and positioning [1]. SMRMC also sees an opportunity\nto further develop its imaging services, including cardiac CT angiography and\nvirtual colonoscopy, as its clinical programs and staffing continue to grow.\n\n“Emergency departments are under constant pressure to move quickly while\nmanaging significant patient volumes and clinical complexity,” said Brian\nMurphy, Vice President, Head of Imaging, North America, Philips. “For\ncommunity hospitals like SMRMC, access to advanced imaging technology designed\nfor speed, consistency and workflow efficiency can help care teams get the\ninformation they need sooner and make more confident decisions when time\nmatters most. With Philips’ Rembra CT, the hospital is strengthening\nemergency care and helping more patients access advanced imaging close to\nhome.”\n [1] Based on publicly available manufacturer specifications for leading          \n radiology CT systems as of March 2026 on reconstruction speed in this class of   \n scanners and bore size.                                                          \n                                                                                  \n [2] Based on a 16-hour day and throughput testing of 203 patient scans over 12   \n hours using typical radiology profiles and protocols.                            \n                                                                                  \n *The opinions and clinical experiences presented herein are specific to the      \n featured topic(s) and are not linked to any specific patient and are for         \n information purposes only. The medical experience(s) derived from specified      \n topic(s) may not be predictive of all patients. Individual results may vary      \n depending on a variety of patient-specific attributes and related factors.       \n Nothing in this news announcement is intended to provide specific medical        \n advice or to take the place of written law or regulations.                       \n\n\nAbout Southwest Health\n\nSouthwest Health, anchored by Southwest Mississippi Regional Medical Center,\nis the largest health system serving southwest Mississippi and southeast\nLouisiana. Guided by a mission to improve lives through exceptional\nhealthcare, Southwest Health provides comprehensive services ranging from\nprimary and preventive care to advanced specialty treatments. The health\nsystem is home to nationally recognized programs, including its\nBaby-Friendly® designated maternity services and Age-Friendly Health System\ninitiatives, reflecting a commitment to compassionate, evidence-based care for\npatients at every stage of life.\n\nSouthwest Health also offers advanced cardiovascular and oncology services\nthrough the Cardiovascular Institute of Mississippi and the Mississippi Cancer\nInstitute, bringing leading-edge diagnostics, treatments, and specialized care\ncloser to home. With a network of hospitals, clinics, physicians, and\nhealthcare professionals dedicated to excellence, Southwest Health combines\ninnovative medicine, personal relationships, and a deep commitment to the\ncommunities it serves throughout the region.\n\nAbout Royal Philips\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.philips.com%2Fa-w%2Fabout%2Fnews%2Farchive%2Fcorpcomms%2Fnews%2Fpress%2F2026%2Fphilips-second-quarter-results-2026.html&esheet=54605745&newsitemid=20260917976055&lan=en-US&anchor=About+Royal+Philips&index=1&md5=fb16183e99cdcbc08e3b98a4db031288)\n\nRoyal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company\nfocused on improving people’s health and well-being through meaningful\ninnovation. Philips’ patient- and people-centric innovation leverages\nadvanced technology and deep clinical and consumer insights to deliver\npersonal health solutions for consumers and professional health solutions for\nhealthcare providers and their patients in the hospital and the home.\n\nHeadquartered in the Netherlands, the company is a leader in image-guided\ntherapy, diagnostic imaging, ultrasound, monitoring, enterprise informatics\nand personal health. Philips generated 2025 sales of approximately EUR 18\nbillion and employs approximately 63,700 employees with sales and services in\nmore than 100 countries. News about Philips can be found at\nwww.philips.com/newscenter\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.philips.com%2Fa-w%2Fabout%2Fnews%2Fhome.html&esheet=54605745&newsitemid=20260917976055&lan=en-US&anchor=www.philips.com%2Fnewscenter&index=2&md5=84e25ba535ba66258a3cffb9b893060d)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260917976055/en/\n(https://www.businesswire.com/news/home/20260917976055/en/)\n\nAvi Dines\n\nPhilips North America\n\nTel: +1-781-690-3814\n\nEmail: avi.dines@philips.com (mailto:avi.dines@philips.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-17T13:21:00.186224653Z","server_sent_at_ms":1789651260186},"received_at":"2026-09-17T13:21:00.242Z","source_url":"https://www.businesswire.com/news/home/20260917976055/en/"},"analysis":{"id":"135385","press_release_id":"146554","analysis_json":{"industry":{"label":"Health Care Equipment & Supplies","sector":"Health Care"},"redFlags":[],"eventType":"product_launch","narrative":"Royal Philips announced that Southwest Mississippi Regional Medical Center in McComb has installed the first Philips Rembra CT system in the United States, targeting acute and high-demand emergency imaging environments.\n\nThe FDA 510(k)-cleared scanner pairs an 85 cm bore with AI-enabled workflows and rapid image reconstruction, and throughput testing showed capacity of up to 270 patient exams per day.\n\nHospital radiology leadership cited faster system initialization, more efficient image selection, and easier patient positioning, with potential to expand into cardiac CT angiography and virtual colonoscopy.\n\nFor Philips, this is an early U.S. commercial win for the Rembra line in community-hospital emergency imaging, though no financial terms or order pipeline were disclosed.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"First U.S. install of Rembra CT is routine single-site product-adoption news — low signal for PHG, monitor for broader order momentum instead."},"keyFigures":{"drugName":"","customDimensions":{"bore_size_cm":85,"philips_employees":"approximately 63,700","philips_2025_sales":"approximately EUR 18 billion","daily_exam_capacity":"up to 270 patient exams per day (throughput testing)","throughput_test_basis":"203 patient scans over 12 hours using typical radiology profiles"}},"quotedText":"Emergency departments are under constant pressure to move quickly while managing significant patient volumes and clinical complexity","namedEntities":{"people":[{"name":"Brent Albritton","role":"Director of Radiology, Southwest Mississippi Regional Medical Center"},{"name":"Brian Murphy","role":"Vice President, Head of Imaging North America, Philips"}],"products":["Rembra CT"],"companies":[{"name":"Royal Philips","ticker":"PHG","relationship":"filer / manufacturer of Rembra CT"},{"name":"Southwest Mississippi Regional Medical Center (SMRMC)","relationship":"customer / first U.S. installation site"},{"name":"Southwest Health","relationship":"customer's parent health system"}],"dollarAmounts":[{"amount":"EUR 18 billion","context":"Royal Philips 2025 sales (company boilerplate)"}]},"materialImpact":{"score":2,"reasoning":"First U.S. installation of the Philips Rembra CT at a single community hospital is positive commercial validation for the new imaging line, but no financial terms, order volume, or revenue contribution are disclosed. Routine product-adoption PR for a large-cap health-tech issuer."},"tickerRelevance":{"others":[{"ticker":"PHIA","relevance":"AEX listing of the same issuer (Royal Philips)"}],"primary":"PHG"},"globalImportance":18,"audienceRelevance":25,"eventTypeSecondary":["operations_update"],"importanceComponents":{"tickerTier":"large-cap foreign issuer with NYSE ADR","eventGravity":"single-hospital product installation, no financial terms","commercialMilestone":"first U.S. installation of new product line","householdBrandBoost":true,"retailFavoriteBoost":false}},"event_type":"product_launch","event_type_secondary":["operations_update"],"sentiment":"bullish","material_impact_score":2,"narrative":"Royal Philips announced that Southwest Mississippi Regional Medical Center in McComb has installed the first Philips Rembra CT system in the United States, targeting acute and high-demand emergency imaging environments.\n\nThe FDA 510(k)-cleared scanner pairs an 85 cm bore with AI-enabled workflows and rapid image reconstruction, and throughput testing showed capacity of up to 270 patient exams per day.\n\nHospital radiology leadership cited faster system initialization, more efficient image selection, and easier patient positioning, with potential to expand into cardiac CT angiography and virtual colonoscopy.\n\nFor Philips, this is an early U.S. commercial win for the Rembra line in community-hospital emergency imaging, though no financial terms or order pipeline were disclosed.","key_figures":{"drugName":"","customDimensions":{"bore_size_cm":85,"philips_employees":"approximately 63,700","philips_2025_sales":"approximately EUR 18 billion","daily_exam_capacity":"up to 270 patient exams per day (throughput testing)","throughput_test_basis":"203 patient scans over 12 hours using typical radiology profiles"}},"named_entities":{"people":[{"name":"Brent Albritton","role":"Director of Radiology, Southwest Mississippi Regional Medical Center"},{"name":"Brian Murphy","role":"Vice President, Head of Imaging North America, Philips"}],"products":["Rembra CT"],"companies":[{"name":"Royal Philips","ticker":"PHG","relationship":"filer / manufacturer of Rembra CT"},{"name":"Southwest Mississippi Regional Medical Center (SMRMC)","relationship":"customer / first U.S. installation site"},{"name":"Southwest Health","relationship":"customer's parent health system"}],"dollarAmounts":[{"amount":"EUR 18 billion","context":"Royal Philips 2025 sales (company boilerplate)"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-17T13:21:38.493Z","global_importance":18,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap foreign issuer with NYSE ADR","eventGravity":"single-hospital product installation, no financial terms","commercialMilestone":"first U.S. installation of new product line","householdBrandBoost":true,"retailFavoriteBoost":false}},"durationMs":38244,"modelName":"glm-5.3-flash"}}