{"success":true,"data":{"pressRelease":{"id":"146813","rtpr_id":"nGNX9SJQ6J-20260917","ticker":"JACK","exchange":"NASDAQ","all_tickers":["JACK"],"title":"Del Taco Turns Up The Heat With New FLAMIN’ HOT® Flavored Queso  Limited-Time-Offer Lineup","author":"Globe Newswire","published_at":"2026-09-17T17:29:16.096Z","article_body":"LAKE FOREST, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Del Taco, the\nnation’s second-largest Mexican quick service restaurant*, is cranking up\nthe heat with a new lineup featuring Flamin’ Hot(®) flavored Queso on some\nof the brand’s most popular menu items. Available for a limited time, the\nlineup brings together the distinctive heat of CHEETOS(®) FLAMIN’ HOT(®)\nand Del Taco favorites, giving guests new ways to turn up the intensity on\ntheir go-to orders.\n\n“New FLAMIN’ HOT(®) flavored Queso adds an unmistakable flavor and\nsignature heat to many popular Del Taco menu items,” said Noah\nChillingworth, Chief Marketing Officer at Del Taco. “The best collaborations\ncreate something new while staying true to what guests already love, and the\nintense heat of FLAMIN’ HOT(®) flavored Queso does just that.”\n\nThe star of the lineup is the all-new FLAMIN’ HOT(®) flavored Queso, the\nperfect blend of Del Taco’s creamy queso blanco seasoned with the intense\nheat of FLAMIN’ HOT(®) for a signature combination of cheesy and spicy\nrichness that can only come from Del Taco. From burritos and Beef Rollers to\nCrinkle Cut Fries, loaded nachos and queso with chips, the lineup gives guests\na lot of ways to turn up the heat and new menu experiences to enjoy. Whether\nadding FLAMIN’ HOT(®) flavored Queso to a handheld, loading it onto a\nfavorite side or digging into a shareable option, there’s a combination for\nevery Del Taco fan.\n\nThe limited-time lineup adds FLAMIN’ HOT(®) flavored Queso to an array of\nDel Taco favorites:\n* FLAMIN’ HOT(®) Queso Beef Roller: Seasoned beef, new FLAMIN' HOT(®)\nflavored Queso and fresh house-grated cheddar cheese rolled in a warm flour\ntortilla.\n* FLAMIN’ HOT(®) Queso & Chips: Our signature creamy queso blanco seasoned\nwith the flavor of FLAMIN’ HOT(®) served with fresh, house-made tortilla\nchips.\n* FLAMIN’ HOT(®) Queso Crispy Chicken Burrito: Crispy chicken strips, our\nfamous Crinkle Cut fries, new FLAMIN' HOT(®) flavored Queso, fresh\nhouse-grated cheddar cheese, and cool sour cream, wrapped in a warm flour\ntortilla.\n* FLAMIN’ HOT(®) Queso Loaded Fries: Crinkle Cut Fries topped with seasoned\nbeef, new FLAMIN' HOT(®) flavored Queso, fresh house-grated cheddar cheese,\nfresh diced tomatoes, cool sour cream and sliced jalapeños.\n* Epic FLAMIN’ HOT(®) Queso Grilled Chicken Burrito: Loaded with freshly\ngrilled, marinated chicken, Crinkle Cut Fries, new FLAMIN' HOT(®) flavored\nQueso and fresh house-grated cheddar cheese, wrapped in a warm, oversized\nflour tortilla.\n* FLAMIN’ HOT(®) Queso Loaded Nachos: Loaded with choice of seasoned beef,\nfreshly grilled, marinated chicken or carne asada steak, fresh house-made\ntortilla chips, slow-cooked beans made from scratch, and new FLAMIN' HOT(®)\nflavored Queso, topped with cool sour cream, fresh diced tomatoes, and sliced\njalapeños.\n* CHEETOS(®) FLAMIN’ HOT(®) Crunchy Cheese Flavored Snacks: A 2 oz bag of\nCheetos(®) FLAMIN’ HOT(®) Crunchy Cheese Flavored Snacks.\n“Bringing together two iconic brands produces new, innovative menu items\nthat are impossible to ignore” said Ulyses Camacho, Chief Transformation\nOfficer at Del Taco. “The FLAMIN’ HOT(®) flavored Queso LTO represents a\nmajor step forward in the expansion of the innovation pipeline at Del Taco and\nwe’re focused on improving our brand relevance as part of Project Del\nSunrise.”\n\nThe FLAMIN’ HOT(®) flavored Queso lineup is available at participating Del\nTaco restaurants for a limited time through Nov. 18, 2026. For more\ninformation and to find the nearest Del Taco location, visit www.deltaco.com.\n\n\n\nDel Taco Launches New FLAMIN’ HOT(®) flavored Queso LTO Lineup\n\n*By number of units.\n\nAbout Del Taco\nVoted Best Fast Food Restaurant in USA Today's 2025 and 2026 10Best Reader's\nChoice Awards, Del Taco\n(https://www.globenewswire.com/Tracker?data=x56-j1ulB1hlCSLwOS0C73-321IGqNvRDEpXbrhG71_9SDDPL0J4xWZZQXDkaIk43blDSH6qO1kg-_DbxInoGw==)\noffers a unique variety of Mexican and American favorites, such as burritos\nand fries, prepared fresh in every restaurant's working kitchen with the value\nand convenience of a drive-thru. Del Taco's menu items taste better because\nthey are made with real, quality ingredients like freshly grilled chicken and\ncarne asada steak, fresh house-made guacamole, fresh house-grated cheddar\ncheese, slow-cooked beans made from scratch, and signature creamy Queso\nBlanco.\n\nFounded in 1964, Del Taco operates more than 550 restaurants across 17 states.\nDel Taco’s commitment to providing guests with real food at a real value for\ntheir money originates from cooking, chopping, shredding and grilling menu\nitems from scratch. For more information about the Del Taco brand, and to find\nyour nearest location, visit deltaco.com\n(https://www.globenewswire.com/Tracker?data=ROYADBE_wUah_-RSlUMevEZH6SXMRqz8u9D8QI_34zTDkndtbzgoBJYmvWRht00tuRiskv7icJ8zxvXjLHSufwXuheL7rdk5jOIi_AzLSNyDu8ba_JIjwswPV_lNX-or-KoWkU8i_DsBJd1WvBSovLv0lQFSDvTC1gjmwdSW9yQkE1Qr7ekFnEWbbqEWi0gyXWDTUicYARiBUGC7a5cvMCEonNnv3V7dibWaaeAIqXk=).\n\nAbout PepsiCo\nPepsiCo products are enjoyed by consumers more than one billion times a day in\nmore than 200 countries and territories around the world. PepsiCo generated\nnearly $94 billion in net revenue in 2025, driven by a complementary beverage\nand convenient foods portfolio that includes Lay’s, Doritos, Cheetos,\nGatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s\nproduct portfolio includes a wide range of enjoyable foods and drinks,\nincluding many iconic brands that generate more than $1 billion each in\nestimated annual retail sales.\n\nGuiding PepsiCo is our vision to Be the Global Leader in Beverages and\nConvenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our\nstrategic end-to-end transformation that places sustainability at the center\nof our business strategy, seeking to drive growth and build a stronger, more\nresilient future for PepsiCo and the communities where we operate. For more\ninformation, visit www.pepsico.com, and follow on X (Twitter),\n(https://www.globenewswire.com/Tracker?data=bDFkJS6QR8HsVka249wj1ezfmwhJZBhLpYVtnOq0z48wh4Rt6jRa0taQUA4z4_PLJvoqWJeyrxGb_EspCFfLXw==)\nInstagram,\n(https://www.globenewswire.com/Tracker?data=jAB5GrewAhffGjCa6sKI3zUvQLjBxH97iF21Q8ECBX4E2kyZU2DnDfUULs3i8XV-eBInsd1fQ1CZPYXaS6yagp6J3SuQ9rf93exPKH1hSoY=)\nFacebook\n(https://www.globenewswire.com/Tracker?data=O-4XKlbnBaUi-18pbusinZCtY7Jx7sJlL0Go2t3b93ir6PRho8NROm0L5MiQCQYFHkoK2iYSn9hr7JaBWsQuORq4a49rwYL-sQcRSJGT4qE=),\nand LinkedIn\n(https://www.globenewswire.com/Tracker?data=WhF1jhGDmSq_pjMOemsB4idRXbCBOtYkt_-blqu89kd44-HYPeL6B23Q9vtOR9UO6hhGeOrJbkhtCRCH0b6QXKxjJHkzY7WY_Hx_109zJTM=)\n@PepsiCo.\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/13f726f9-560d-4027-973b-ae8b44a8d29f\n\nMedia Contact\nKristyna Otto\nPowerhouse+Co.\nkristyna@powerhouseandco.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/ff6e3e63-0a53-431b-be64-d7dc765d3cbf)\nNew FLAMIN’ HOT® flavored Queso at Del Taco \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/13f726f9-560d-4027-973b-ae8b44a8d29f/en)\nDel Taco Launches New FLAMIN’ HOT® flavored Queso LTO Lineup\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX9SJQ6J-20260917","title":"Del Taco Turns Up The Heat With New FLAMIN’ HOT® Flavored Queso  Limited-Time-Offer Lineup","author":"Globe Newswire","ticker":"JACK","created":"2026-09-17T17:29:16.096Z","tickers":["JACK"],"exchange":"NASDAQ","article_body":"LAKE FOREST, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Del Taco, the\nnation’s second-largest Mexican quick service restaurant*, is cranking up\nthe heat with a new lineup featuring Flamin’ Hot(®) flavored Queso on some\nof the brand’s most popular menu items. Available for a limited time, the\nlineup brings together the distinctive heat of CHEETOS(®) FLAMIN’ HOT(®)\nand Del Taco favorites, giving guests new ways to turn up the intensity on\ntheir go-to orders.\n\n“New FLAMIN’ HOT(®) flavored Queso adds an unmistakable flavor and\nsignature heat to many popular Del Taco menu items,” said Noah\nChillingworth, Chief Marketing Officer at Del Taco. “The best collaborations\ncreate something new while staying true to what guests already love, and the\nintense heat of FLAMIN’ HOT(®) flavored Queso does just that.”\n\nThe star of the lineup is the all-new FLAMIN’ HOT(®) flavored Queso, the\nperfect blend of Del Taco’s creamy queso blanco seasoned with the intense\nheat of FLAMIN’ HOT(®) for a signature combination of cheesy and spicy\nrichness that can only come from Del Taco. From burritos and Beef Rollers to\nCrinkle Cut Fries, loaded nachos and queso with chips, the lineup gives guests\na lot of ways to turn up the heat and new menu experiences to enjoy. Whether\nadding FLAMIN’ HOT(®) flavored Queso to a handheld, loading it onto a\nfavorite side or digging into a shareable option, there’s a combination for\nevery Del Taco fan.\n\nThe limited-time lineup adds FLAMIN’ HOT(®) flavored Queso to an array of\nDel Taco favorites:\n* FLAMIN’ HOT(®) Queso Beef Roller: Seasoned beef, new FLAMIN' HOT(®)\nflavored Queso and fresh house-grated cheddar cheese rolled in a warm flour\ntortilla.\n* FLAMIN’ HOT(®) Queso & Chips: Our signature creamy queso blanco seasoned\nwith the flavor of FLAMIN’ HOT(®) served with fresh, house-made tortilla\nchips.\n* FLAMIN’ HOT(®) Queso Crispy Chicken Burrito: Crispy chicken strips, our\nfamous Crinkle Cut fries, new FLAMIN' HOT(®) flavored Queso, fresh\nhouse-grated cheddar cheese, and cool sour cream, wrapped in a warm flour\ntortilla.\n* FLAMIN’ HOT(®) Queso Loaded Fries: Crinkle Cut Fries topped with seasoned\nbeef, new FLAMIN' HOT(®) flavored Queso, fresh house-grated cheddar cheese,\nfresh diced tomatoes, cool sour cream and sliced jalapeños.\n* Epic FLAMIN’ HOT(®) Queso Grilled Chicken Burrito: Loaded with freshly\ngrilled, marinated chicken, Crinkle Cut Fries, new FLAMIN' HOT(®) flavored\nQueso and fresh house-grated cheddar cheese, wrapped in a warm, oversized\nflour tortilla.\n* FLAMIN’ HOT(®) Queso Loaded Nachos: Loaded with choice of seasoned beef,\nfreshly grilled, marinated chicken or carne asada steak, fresh house-made\ntortilla chips, slow-cooked beans made from scratch, and new FLAMIN' HOT(®)\nflavored Queso, topped with cool sour cream, fresh diced tomatoes, and sliced\njalapeños.\n* CHEETOS(®) FLAMIN’ HOT(®) Crunchy Cheese Flavored Snacks: A 2 oz bag of\nCheetos(®) FLAMIN’ HOT(®) Crunchy Cheese Flavored Snacks.\n“Bringing together two iconic brands produces new, innovative menu items\nthat are impossible to ignore” said Ulyses Camacho, Chief Transformation\nOfficer at Del Taco. “The FLAMIN’ HOT(®) flavored Queso LTO represents a\nmajor step forward in the expansion of the innovation pipeline at Del Taco and\nwe’re focused on improving our brand relevance as part of Project Del\nSunrise.”\n\nThe FLAMIN’ HOT(®) flavored Queso lineup is available at participating Del\nTaco restaurants for a limited time through Nov. 18, 2026. For more\ninformation and to find the nearest Del Taco location, visit www.deltaco.com.\n\n\n\nDel Taco Launches New FLAMIN’ HOT(®) flavored Queso LTO Lineup\n\n*By number of units.\n\nAbout Del Taco\nVoted Best Fast Food Restaurant in USA Today's 2025 and 2026 10Best Reader's\nChoice Awards, Del Taco\n(https://www.globenewswire.com/Tracker?data=x56-j1ulB1hlCSLwOS0C73-321IGqNvRDEpXbrhG71_9SDDPL0J4xWZZQXDkaIk43blDSH6qO1kg-_DbxInoGw==)\noffers a unique variety of Mexican and American favorites, such as burritos\nand fries, prepared fresh in every restaurant's working kitchen with the value\nand convenience of a drive-thru. Del Taco's menu items taste better because\nthey are made with real, quality ingredients like freshly grilled chicken and\ncarne asada steak, fresh house-made guacamole, fresh house-grated cheddar\ncheese, slow-cooked beans made from scratch, and signature creamy Queso\nBlanco.\n\nFounded in 1964, Del Taco operates more than 550 restaurants across 17 states.\nDel Taco’s commitment to providing guests with real food at a real value for\ntheir money originates from cooking, chopping, shredding and grilling menu\nitems from scratch. For more information about the Del Taco brand, and to find\nyour nearest location, visit deltaco.com\n(https://www.globenewswire.com/Tracker?data=ROYADBE_wUah_-RSlUMevEZH6SXMRqz8u9D8QI_34zTDkndtbzgoBJYmvWRht00tuRiskv7icJ8zxvXjLHSufwXuheL7rdk5jOIi_AzLSNyDu8ba_JIjwswPV_lNX-or-KoWkU8i_DsBJd1WvBSovLv0lQFSDvTC1gjmwdSW9yQkE1Qr7ekFnEWbbqEWi0gyXWDTUicYARiBUGC7a5cvMCEonNnv3V7dibWaaeAIqXk=).\n\nAbout PepsiCo\nPepsiCo products are enjoyed by consumers more than one billion times a day in\nmore than 200 countries and territories around the world. PepsiCo generated\nnearly $94 billion in net revenue in 2025, driven by a complementary beverage\nand convenient foods portfolio that includes Lay’s, Doritos, Cheetos,\nGatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s\nproduct portfolio includes a wide range of enjoyable foods and drinks,\nincluding many iconic brands that generate more than $1 billion each in\nestimated annual retail sales.\n\nGuiding PepsiCo is our vision to Be the Global Leader in Beverages and\nConvenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our\nstrategic end-to-end transformation that places sustainability at the center\nof our business strategy, seeking to drive growth and build a stronger, more\nresilient future for PepsiCo and the communities where we operate. For more\ninformation, visit www.pepsico.com, and follow on X (Twitter),\n(https://www.globenewswire.com/Tracker?data=bDFkJS6QR8HsVka249wj1ezfmwhJZBhLpYVtnOq0z48wh4Rt6jRa0taQUA4z4_PLJvoqWJeyrxGb_EspCFfLXw==)\nInstagram,\n(https://www.globenewswire.com/Tracker?data=jAB5GrewAhffGjCa6sKI3zUvQLjBxH97iF21Q8ECBX4E2kyZU2DnDfUULs3i8XV-eBInsd1fQ1CZPYXaS6yagp6J3SuQ9rf93exPKH1hSoY=)\nFacebook\n(https://www.globenewswire.com/Tracker?data=O-4XKlbnBaUi-18pbusinZCtY7Jx7sJlL0Go2t3b93ir6PRho8NROm0L5MiQCQYFHkoK2iYSn9hr7JaBWsQuORq4a49rwYL-sQcRSJGT4qE=),\nand LinkedIn\n(https://www.globenewswire.com/Tracker?data=WhF1jhGDmSq_pjMOemsB4idRXbCBOtYkt_-blqu89kd44-HYPeL6B23Q9vtOR9UO6hhGeOrJbkhtCRCH0b6QXKxjJHkzY7WY_Hx_109zJTM=)\n@PepsiCo.\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/13f726f9-560d-4027-973b-ae8b44a8d29f\n\nMedia Contact\nKristyna Otto\nPowerhouse+Co.\nkristyna@powerhouseandco.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/ff6e3e63-0a53-431b-be64-d7dc765d3cbf)\nNew FLAMIN’ HOT® flavored Queso at Del Taco \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/13f726f9-560d-4027-973b-ae8b44a8d29f/en)\nDel Taco Launches New FLAMIN’ HOT® flavored Queso LTO Lineup\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-17T17:29:16.136573602Z","server_sent_at_ms":1789666156136},"received_at":"2026-09-17T17:29:16.192Z","source_url":null},"analysis":{"id":"135645","press_release_id":"146813","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Del Taco launched a limited-time lineup built around new FLAMIN' HOT flavored Queso, available at participating restaurants through Nov. 18, 2026.\n\nThe lineup spans seven menu items — from a Queso Beef Roller and Crispy Chicken Burrito to loaded fries and nachos — pairing Del Taco's queso blanco with the Cheetos FLAMIN' HOT flavor licensed from PepsiCo.\n\nChief Transformation Officer Ulyses Camacho framed the collaboration as a step forward for the brand's innovation pipeline and brand relevance under Project Del Sunrise.\n\nDel Taco, a Jack in the Box (JACK) brand and the nation's second-largest Mexican quick service restaurant by unit count, operates more than 550 restaurants across 17 states.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Cheetos brand-collab LTO gives JACK a marketing catalyst through mid-November; treat as brand-relevance news under Project Del Sunrise rather than a financial catalyst."},"keyFigures":{"customDimensions":{"states":17,"chain_rank":"nation's second-largest Mexican quick service restaurant by number of units","lto_end_date":"Nov. 18, 2026","restaurant_count":"more than 550"}},"quotedText":"The FLAMIN’ HOT(®) flavored Queso LTO represents a\nmajor step forward in the expansion of the innovation pipeline at Del Taco and\nwe’re focused on improving our brand relevance as part of Project Del\nSunrise.","namedEntities":{"people":[{"name":"Noah Chillingworth","role":"Chief Marketing Officer, Del Taco"},{"name":"Ulyses Camacho","role":"Chief Transformation Officer, Del Taco"},{"name":"Kristyna Otto","role":"Media contact, Powerhouse+Co."}],"products":["FLAMIN' HOT flavored Queso","FLAMIN' HOT Queso Beef Roller","FLAMIN' HOT Queso & Chips","FLAMIN' HOT Queso Crispy Chicken Burrito","FLAMIN' HOT Queso Loaded Fries","Epic FLAMIN' HOT Queso Grilled Chicken Burrito","FLAMIN' HOT Queso Loaded Nachos","CHEETOS FLAMIN' HOT Crunchy Cheese Flavored Snacks","Crinkle Cut Fries"],"companies":[{"name":"Del Taco","relationship":"subsidiary of filer Jack in the Box (JACK); brand launching the limited-time lineup"},{"name":"PepsiCo","relationship":"brand licensor — owner of Cheetos FLAMIN' HOT brand used in the collaboration"},{"name":"Powerhouse+Co.","relationship":"public relations agency for the announcement"}],"dollarAmounts":[{"amount":"nearly $94 billion","context":"PepsiCo net revenue in 2025 (background on brand partner, not the filer)"},{"amount":"more than $1 billion","context":"estimated annual retail sales for each of PepsiCo's iconic brands"}]},"materialImpact":{"score":2,"reasoning":"Routine limited-time menu launch for Del Taco, the JACK-owned QSR brand, with a Cheetos FLAMIN' HOT co-branding tie-in. No financial figures, guidance, or unit economics disclosed; marketing event only."},"tickerRelevance":{"others":[{"ticker":"PEP","relevance":"brand partner — PepsiCo owns Cheetos FLAMIN' HOT, the licensed flavor behind the lineup"}],"primary":"JACK"},"globalImportance":14,"audienceRelevance":30,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap consumer brand (JACK)","eventGravity":"routine LTO product launch, no financial disclosure","financialDisclosure":false,"householdBrandBoost":"moderate — Del Taco/Jack in the Box are household QSR names","retailFavoriteBoost":"low"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Del Taco launched a limited-time lineup built around new FLAMIN' HOT flavored Queso, available at participating restaurants through Nov. 18, 2026.\n\nThe lineup spans seven menu items — from a Queso Beef Roller and Crispy Chicken Burrito to loaded fries and nachos — pairing Del Taco's queso blanco with the Cheetos FLAMIN' HOT flavor licensed from PepsiCo.\n\nChief Transformation Officer Ulyses Camacho framed the collaboration as a step forward for the brand's innovation pipeline and brand relevance under Project Del Sunrise.\n\nDel Taco, a Jack in the Box (JACK) brand and the nation's second-largest Mexican quick service restaurant by unit count, operates more than 550 restaurants across 17 states.","key_figures":{"customDimensions":{"states":17,"chain_rank":"nation's second-largest Mexican quick service restaurant by number of units","lto_end_date":"Nov. 18, 2026","restaurant_count":"more than 550"}},"named_entities":{"people":[{"name":"Noah Chillingworth","role":"Chief Marketing Officer, Del Taco"},{"name":"Ulyses Camacho","role":"Chief Transformation Officer, Del Taco"},{"name":"Kristyna Otto","role":"Media contact, Powerhouse+Co."}],"products":["FLAMIN' HOT flavored Queso","FLAMIN' HOT Queso Beef Roller","FLAMIN' HOT Queso & Chips","FLAMIN' HOT Queso Crispy Chicken Burrito","FLAMIN' HOT Queso Loaded Fries","Epic FLAMIN' HOT Queso Grilled Chicken Burrito","FLAMIN' HOT Queso Loaded Nachos","CHEETOS FLAMIN' HOT Crunchy Cheese Flavored Snacks","Crinkle Cut Fries"],"companies":[{"name":"Del Taco","relationship":"subsidiary of filer Jack in the Box (JACK); brand launching the limited-time lineup"},{"name":"PepsiCo","relationship":"brand licensor — owner of Cheetos FLAMIN' HOT brand used in the collaboration"},{"name":"Powerhouse+Co.","relationship":"public relations agency for the announcement"}],"dollarAmounts":[{"amount":"nearly $94 billion","context":"PepsiCo net revenue in 2025 (background on brand partner, not the filer)"},{"amount":"more than $1 billion","context":"estimated annual retail sales for each of PepsiCo's iconic brands"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-17T17:30:29.505Z","global_importance":14,"audience_relevance":30,"importance_components":{"tickerTier":"mid-cap consumer brand (JACK)","eventGravity":"routine LTO product launch, no financial disclosure","financialDisclosure":false,"householdBrandBoost":"moderate — Del Taco/Jack in the Box are household QSR names","retailFavoriteBoost":"low"}},"durationMs":73300,"modelName":"glm-5.3-flash"}}