{"success":true,"data":{"pressRelease":{"id":"148489","rtpr_id":"nGNX73pglB-20260921","ticker":"SUJA","exchange":"NASDAQ","all_tickers":["SUJA"],"title":"Suja Life Appoints Michael Mougias as Head of Investor Relations and Public Relations","author":"Globe Newswire","published_at":"2026-09-21T12:30:00.261Z","article_body":"OCEANSIDE, Calif., Sept. 21, 2026 (GLOBE NEWSWIRE) -- Suja Life, Inc. (NASDAQ:\nSUJA) (“Suja Life,” “Suja” or the “Company”), a leading\nbetter-for-you beverage company and maker of Suja Organic, Vive Organic and\nSlice Soda, today announced the appointment of Michael Mougias as Head of\nInvestor Relations and Public Relations, effective September 14, 2026.\n\nMougias will lead the Company’s investor relations and public relations\nfunctions, with a focus on deepening engagement with the investment community,\nbroadening awareness of Suja Life’s strategy and strengthening the\nCompany’s corporate communications.\n\n“Mike brings deep public company experience and a strong understanding of\nthe capital markets at an important point in Suja Life’s evolution,” said\nMaria Stipp, Chief Executive Officer of Suja Life. “As we continue to\nestablish Suja Life in the public markets, his experience will be valuable in\ndeepening our engagement with shareholders, sharpening how we communicate our\nstrategy and building greater awareness of Suja’s long-term growth\nstrategy.”\n\nMougias brings over 15 years of capital markets and public company experience\nspanning investor relations, financial planning and analysis, corporate\ndevelopment and strategic communications. Over the course of his career, he\nhas built and led investor relations programs for multiple newly listed\ncompanies.\n\nPrior to joining Suja, Mougias served as Vice President of Investor Relations\nand FP&A at BARK, Inc. He previously held senior investor relations and\nfinance roles at tZERO, then a subsidiary of Overstock.com, and IMAX\nCorporation, where he also supported the initial public offering of IMAX China\non the Hong Kong Stock Exchange. Mougias holds a B.A. in Economics and Finance\nfrom Sacred Heart University.\n\nAbout Suja Life\nAt Suja Life, we’re changing what beverages bring to the table. We make\norganic, cold-pressed juices, wellness shots, and better-for-you sodas that\ndeliver real functional benefits, exceptional taste, and high-quality\ningredients, because we believe beverages should be as delicious as they are\ngood for you. Our three brands – Suja Organic, Vive Organic, and Slice Soda\n– reach consumers through thousands of retail doors nationally. We operate a\nvertically integrated high-pressure processing and cold-pressed beverage\nfacility, processing approximately 1 million pounds of organic produce each\nweek and moving from farm to bottle in as few as eight days. With\ncategory-leading brands, a dedication to operational excellence, and a proven\ninnovation engine, Suja Life is positioned at the front of the growing natural\nhealthy beverage space.\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements that are subject to\nrisks and uncertainties. All statements other than statements of historical\nfact included in this press release are forward-looking statements. These\nstatements may include words such as “anticipate,” “expect,”\n“may,” “will,” and other words and terms of similar meaning in\nconnection with any discussion of the timing or nature of future performance\nor other events. For example, statements regarding Mr. Mougias’ expected\ncontributions to the Company. All forward-looking statements are subject to\nrisks and uncertainties that may cause actual results to differ materially\nfrom those that we expected, including those disclosed under the “Risk\nFactors” section in our final prospectus filed with the SEC under Rule\n424(b) on May 8, 2026.\n\nThe forward-looking statements included in this press release are made only as\nof the date hereof. We undertake no obligation to update or revise any\nforward-looking statement as a result of new information, future events or\notherwise, except as otherwise required by law.\n\nInvestor and Press Contact\nMichael Mougias\nInvestors@Sujalife.com\nPress@Sujalife.com\n\n        \n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/9022887d-dd69-416f-9a4b-ce5e546d75e4)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX73pglB-20260921","title":"Suja Life Appoints Michael Mougias as Head of Investor Relations and Public Relations","author":"Globe Newswire","ticker":"SUJA","created":"2026-09-21T12:30:00.261Z","tickers":["SUJA"],"exchange":"NASDAQ","article_body":"OCEANSIDE, Calif., Sept. 21, 2026 (GLOBE NEWSWIRE) -- Suja Life, Inc. (NASDAQ:\nSUJA) (“Suja Life,” “Suja” or the “Company”), a leading\nbetter-for-you beverage company and maker of Suja Organic, Vive Organic and\nSlice Soda, today announced the appointment of Michael Mougias as Head of\nInvestor Relations and Public Relations, effective September 14, 2026.\n\nMougias will lead the Company’s investor relations and public relations\nfunctions, with a focus on deepening engagement with the investment community,\nbroadening awareness of Suja Life’s strategy and strengthening the\nCompany’s corporate communications.\n\n“Mike brings deep public company experience and a strong understanding of\nthe capital markets at an important point in Suja Life’s evolution,” said\nMaria Stipp, Chief Executive Officer of Suja Life. “As we continue to\nestablish Suja Life in the public markets, his experience will be valuable in\ndeepening our engagement with shareholders, sharpening how we communicate our\nstrategy and building greater awareness of Suja’s long-term growth\nstrategy.”\n\nMougias brings over 15 years of capital markets and public company experience\nspanning investor relations, financial planning and analysis, corporate\ndevelopment and strategic communications. Over the course of his career, he\nhas built and led investor relations programs for multiple newly listed\ncompanies.\n\nPrior to joining Suja, Mougias served as Vice President of Investor Relations\nand FP&A at BARK, Inc. He previously held senior investor relations and\nfinance roles at tZERO, then a subsidiary of Overstock.com, and IMAX\nCorporation, where he also supported the initial public offering of IMAX China\non the Hong Kong Stock Exchange. Mougias holds a B.A. in Economics and Finance\nfrom Sacred Heart University.\n\nAbout Suja Life\nAt Suja Life, we’re changing what beverages bring to the table. We make\norganic, cold-pressed juices, wellness shots, and better-for-you sodas that\ndeliver real functional benefits, exceptional taste, and high-quality\ningredients, because we believe beverages should be as delicious as they are\ngood for you. Our three brands – Suja Organic, Vive Organic, and Slice Soda\n– reach consumers through thousands of retail doors nationally. We operate a\nvertically integrated high-pressure processing and cold-pressed beverage\nfacility, processing approximately 1 million pounds of organic produce each\nweek and moving from farm to bottle in as few as eight days. With\ncategory-leading brands, a dedication to operational excellence, and a proven\ninnovation engine, Suja Life is positioned at the front of the growing natural\nhealthy beverage space.\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements that are subject to\nrisks and uncertainties. All statements other than statements of historical\nfact included in this press release are forward-looking statements. These\nstatements may include words such as “anticipate,” “expect,”\n“may,” “will,” and other words and terms of similar meaning in\nconnection with any discussion of the timing or nature of future performance\nor other events. For example, statements regarding Mr. Mougias’ expected\ncontributions to the Company. All forward-looking statements are subject to\nrisks and uncertainties that may cause actual results to differ materially\nfrom those that we expected, including those disclosed under the “Risk\nFactors” section in our final prospectus filed with the SEC under Rule\n424(b) on May 8, 2026.\n\nThe forward-looking statements included in this press release are made only as\nof the date hereof. We undertake no obligation to update or revise any\nforward-looking statement as a result of new information, future events or\notherwise, except as otherwise required by law.\n\nInvestor and Press Contact\nMichael Mougias\nInvestors@Sujalife.com\nPress@Sujalife.com\n\n        \n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/9022887d-dd69-416f-9a4b-ce5e546d75e4)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-21T12:30:00.350895569Z","server_sent_at_ms":1789993800350},"received_at":"2026-09-21T12:30:00.420Z","source_url":"https://www.globenewswire.com/news-release/2026/09/21/3365464/0/en/suja-life-appoints-michael-mougias-as-head-of-investor-relations-and-public-relations.html"},"analysis":{"id":"137793","press_release_id":"148489","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"executive_change","narrative":"Suja Life, Inc. (NASDAQ: SUJA) has appointed Michael Mougias as Head of Investor Relations and Public Relations, effective September 14, 2026.\n\nMougias brings over 15 years of capital markets and public company experience, most recently as Vice President of Investor Relations and FP&A at BARK, Inc., with earlier senior IR and finance roles at tZERO and IMAX Corporation, where he supported IMAX China's Hong Kong listing.\n\nCEO Maria Stipp framed the hire as strengthening shareholder engagement and communication of Suja's long-term growth strategy as the recently listed beverage maker establishes itself in the public markets.\n\nThe appointment carries no financial figures or strategic changes; it is a personnel update relevant mainly to how the company manages its investor relations going forward.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Newly public Suja Life hires a BARK IR veteran to professionalize shareholder communications -- low-impact personnel news."},"keyFigures":{},"quotedText":"Mike brings deep public company experience and a strong understanding of\nthe capital markets at an important point in Suja Life’s evolution","namedEntities":{"people":[{"name":"Michael Mougias","role":"Head of Investor Relations and Public Relations (appointed, effective September 14, 2026)"},{"name":"Maria Stipp","role":"Chief Executive Officer"}],"products":["Suja Organic","Vive Organic","Slice Soda"],"companies":[{"name":"Suja Life, Inc.","ticker":"SUJA","relationship":"filer"},{"name":"BARK, Inc.","relationship":"prior employer of new IR head"},{"name":"tZERO","relationship":"prior employer of new IR head"},{"name":"Overstock.com","relationship":"former parent of tZERO"},{"name":"IMAX Corporation","relationship":"prior employer of new IR head"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Routine appointment of a Head of Investor Relations and Public Relations -- a non-C-suite hire with no change to strategy, financials, or leadership of the CEO/CFO. Slightly above trivial only because Suja Life is recently public (prospectus filed May 8, 2026) and is building out its shareholder-communications function."},"tickerRelevance":{"others":[],"primary":"SUJA"},"globalImportance":8,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap, recently IPO'd consumer staples","eventGravity":"routine-executive-appointment","executiveSeniority":"non-C-suite (Head of IR/PR)","newlyPublicContext":true,"householdBrandBoost":false,"retailFavoriteBoost":false}},"event_type":"executive_change","event_type_secondary":null,"sentiment":"neutral","material_impact_score":2,"narrative":"Suja Life, Inc. (NASDAQ: SUJA) has appointed Michael Mougias as Head of Investor Relations and Public Relations, effective September 14, 2026.\n\nMougias brings over 15 years of capital markets and public company experience, most recently as Vice President of Investor Relations and FP&A at BARK, Inc., with earlier senior IR and finance roles at tZERO and IMAX Corporation, where he supported IMAX China's Hong Kong listing.\n\nCEO Maria Stipp framed the hire as strengthening shareholder engagement and communication of Suja's long-term growth strategy as the recently listed beverage maker establishes itself in the public markets.\n\nThe appointment carries no financial figures or strategic changes; it is a personnel update relevant mainly to how the company manages its investor relations going forward.","key_figures":{},"named_entities":{"people":[{"name":"Michael Mougias","role":"Head of Investor Relations and Public Relations (appointed, effective September 14, 2026)"},{"name":"Maria Stipp","role":"Chief Executive Officer"}],"products":["Suja Organic","Vive Organic","Slice Soda"],"companies":[{"name":"Suja Life, Inc.","ticker":"SUJA","relationship":"filer"},{"name":"BARK, Inc.","relationship":"prior employer of new IR head"},{"name":"tZERO","relationship":"prior employer of new IR head"},{"name":"Overstock.com","relationship":"former parent of tZERO"},{"name":"IMAX Corporation","relationship":"prior employer of new IR head"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-22T09:00:12.761Z","global_importance":8,"audience_relevance":10,"importance_components":{"tickerTier":"small-cap, recently IPO'd consumer staples","eventGravity":"routine-executive-appointment","executiveSeniority":"non-C-suite (Head of IR/PR)","newlyPublicContext":true,"householdBrandBoost":false,"retailFavoriteBoost":false}},"durationMs":null,"modelName":"glm-5.3-flash"}}