{"success":true,"data":{"pressRelease":{"id":"149080","rtpr_id":"nPn5Tfc58a-20260922","ticker":"SBIO","exchange":"","all_tickers":["SBIO"],"title":"CREATOR TV'S JOE OCHOA TO JOIN MARKETECTURE LIVE PANEL ON THE CHANGING FACE OF SPORTS FANDOM","author":"PR Newswire","published_at":"2026-09-22T06:00:00.634Z","article_body":"CREATOR TV'S JOE OCHOA TO JOIN MARKETECTURE LIVE PANEL ON THE CHANGING FACE OF SPORTS FANDOM\nPR Newswire\n\nLOS ANGELES, Sept. 22, 2026\n\nPanel to be Moderated by Sabio Advisor Caleb Pearson, Featuring McDonald's\nGlobal Media Lead Michelle Niblock\n\nLOS ANGELES, Sept. 22, 2026 /PRNewswire/ -- Creator TV®, the first\ncreator-led streaming network and content studio owned by Sabio Holdings\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4779209-1&h=3056159566&u=http%3A%2F%2Fsabioctv.com%2F&a=Sabio+Holdings)\n(TSXV: SBIO) (OTCQB: SABOF), today announced that Co-Founder and General\nManager Joe Ochoa will join a panel at Marketecture Live on September 23 in\nChicago to discuss how sports fandom is changing, the evolving roles of\ncreators, and what it means for the brands trying to reach these audiences.\n\nThe session, \"Sports Influence Looks Different Now: Where Creators and Fandom\nMeet,\" is scheduled as a breakout at 1:45 p.m. CT. The panel will be moderated\nby Caleb Pearson, Advisor to Sabio Holdings with over 20 years of marketing\nand media leadership experience, including his time as Vice President at\nMcDonald's, where he led Media, CRM, Loyalty, Digital, and Customer\nExperience. His prior leadership roles include Grubhub and Citi. Michelle\nNiblock, McDonald's Global Media Lead and US Digital Lead at Publicis Groupe,\nwill also be joining the panel.\n\nSports fandom has fundamentally changed. Creators, athletes, social media and\nthe data behind it all have made it personal, year-round and always on,\ndriving growth well beyond the broadcast alone. The session will explore how\nbrands are adapting their media strategies as audiences move fluidly between\nlive broadcasts, streaming platforms and creator content, and why the biggest\nopportunities often exist beyond traditional sports media.\n\n\"We've seen firsthand what happens when you put creators at the center of a\nlive sports moment,\" said Joe Ochoa, Co-Founder and General Manager at Creator\nTV®. \"People don't just watch, they show up and stay engaged long after the\nevent ends. This is what real community building looks like, and it's\nsomething brands should be paying attention to.\"\n\nOchoa's appearance follows a string of live moments for Creator TV Sports™,\nincluding the debut of the Creator Pickleball Tour at VidCon Anaheim earlier\nthis year, as the company continues to build out its live, creator-driven\nsports programming.\n\nThis panel comes as Creator TV continues to experience rapid growth. The\nplatform's audience is up 4.8x year to date, from January through August 2026,\nand hit 305,000 unique viewers in August, marking a new record high. Average\nmonthly audience is also up 138% in 2026 compared to 2025. According to an\naudience analysis from Sabio's App Science®, Creator TV viewers are 2.5x more\nlikely to stream sports content, underscoring the crossover between creator\naudiences and sports fandom the panel will explore.\n\nMarketecture Live brings together marketing, media and advertising leaders for\na day of programming on where the industry is headed. More information on the\nevent is available at https://chicago.marketecturelive.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4779209-1&h=1917102832&u=https%3A%2F%2Fchicago.marketecturelive.com&a=https%3A%2F%2Fchicago.marketecturelive.com)\n.\n\nAbout Creator TV®\nCreator TV® is a creator-led entertainment company operating at the\nintersection of the creator economy, television, and advertising. We build\nlive, in-person, and digital experiences that turn shared passions into real\ncommunity, bringing creators and audiences together around the moments shaping\nculture today. Our content studio develops and produces original formats and\nfranchises distributed across major streaming TV and social platforms. For\nbrands, Creator TV offers authentic ways to engage those communities through\ncontent, live experiences, CTV advertising, and creator marketing. Distributed\nacross Plex, Xumo Play, Amazon Fire TV Channels and more, Creator TV® is\nheadquartered in Los Angeles and owned and operated by Sabio Holdings (TSXV:\nSBIO) (OTCQB: SABOF), an award-winning leader in connected television\nadvertising technology. Learn more at creatortv.com.\n\nAbout Sabio\nSabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader\nin the fast-growing ad-supported streaming space. Its cloud-based, end-to-end\ntechnology stack works with top blue-chip, global brands and the agencies that\nrepresent them to reach, engage, and validate (R.E.V.) streaming audiences.\nSabio consists of a proprietary ad-serving technology platform, App\nScience™, a non-cookie-based SaaS analytics and insights platform with AI\nnatural language capabilities, and Creator TV®, the first creator-led\nstreaming network and content studio. For more information, visit\nsabioctv.com.\n\nContact:\nInvestor Relations\nSajid Premji, Chief Financial Officer, investor@sabio.inc\n(mailto:investor@sabio.inc) , 1.844.974.2662\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/creator-tvs-joe-ochoa-to-join-marketecture-live-panel-on-the-changing-face-of-sports-fandom-302885620.html\n(https://www.prnewswire.com/news-releases/creator-tvs-joe-ochoa-to-join-marketecture-live-panel-on-the-changing-face-of-sports-fandom-302885620.html)\n\nSOURCE Sabio Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1841434/Creator-TV-official-logo.jpg?id=OA2961335\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn5Tfc58a-20260922","title":"CREATOR TV'S JOE OCHOA TO JOIN MARKETECTURE LIVE PANEL ON THE CHANGING FACE OF SPORTS FANDOM","author":"PR Newswire","ticker":"SBIO","created":"2026-09-22T06:00:00.634Z","tickers":["SBIO"],"exchange":"","article_body":"CREATOR TV'S JOE OCHOA TO JOIN MARKETECTURE LIVE PANEL ON THE CHANGING FACE OF SPORTS FANDOM\nPR Newswire\n\nLOS ANGELES, Sept. 22, 2026\n\nPanel to be Moderated by Sabio Advisor Caleb Pearson, Featuring McDonald's\nGlobal Media Lead Michelle Niblock\n\nLOS ANGELES, Sept. 22, 2026 /PRNewswire/ -- Creator TV®, the first\ncreator-led streaming network and content studio owned by Sabio Holdings\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4779209-1&h=3056159566&u=http%3A%2F%2Fsabioctv.com%2F&a=Sabio+Holdings)\n(TSXV: SBIO) (OTCQB: SABOF), today announced that Co-Founder and General\nManager Joe Ochoa will join a panel at Marketecture Live on September 23 in\nChicago to discuss how sports fandom is changing, the evolving roles of\ncreators, and what it means for the brands trying to reach these audiences.\n\nThe session, \"Sports Influence Looks Different Now: Where Creators and Fandom\nMeet,\" is scheduled as a breakout at 1:45 p.m. CT. The panel will be moderated\nby Caleb Pearson, Advisor to Sabio Holdings with over 20 years of marketing\nand media leadership experience, including his time as Vice President at\nMcDonald's, where he led Media, CRM, Loyalty, Digital, and Customer\nExperience. His prior leadership roles include Grubhub and Citi. Michelle\nNiblock, McDonald's Global Media Lead and US Digital Lead at Publicis Groupe,\nwill also be joining the panel.\n\nSports fandom has fundamentally changed. Creators, athletes, social media and\nthe data behind it all have made it personal, year-round and always on,\ndriving growth well beyond the broadcast alone. The session will explore how\nbrands are adapting their media strategies as audiences move fluidly between\nlive broadcasts, streaming platforms and creator content, and why the biggest\nopportunities often exist beyond traditional sports media.\n\n\"We've seen firsthand what happens when you put creators at the center of a\nlive sports moment,\" said Joe Ochoa, Co-Founder and General Manager at Creator\nTV®. \"People don't just watch, they show up and stay engaged long after the\nevent ends. This is what real community building looks like, and it's\nsomething brands should be paying attention to.\"\n\nOchoa's appearance follows a string of live moments for Creator TV Sports™,\nincluding the debut of the Creator Pickleball Tour at VidCon Anaheim earlier\nthis year, as the company continues to build out its live, creator-driven\nsports programming.\n\nThis panel comes as Creator TV continues to experience rapid growth. The\nplatform's audience is up 4.8x year to date, from January through August 2026,\nand hit 305,000 unique viewers in August, marking a new record high. Average\nmonthly audience is also up 138% in 2026 compared to 2025. According to an\naudience analysis from Sabio's App Science®, Creator TV viewers are 2.5x more\nlikely to stream sports content, underscoring the crossover between creator\naudiences and sports fandom the panel will explore.\n\nMarketecture Live brings together marketing, media and advertising leaders for\na day of programming on where the industry is headed. More information on the\nevent is available at https://chicago.marketecturelive.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4779209-1&h=1917102832&u=https%3A%2F%2Fchicago.marketecturelive.com&a=https%3A%2F%2Fchicago.marketecturelive.com)\n.\n\nAbout Creator TV®\nCreator TV® is a creator-led entertainment company operating at the\nintersection of the creator economy, television, and advertising. We build\nlive, in-person, and digital experiences that turn shared passions into real\ncommunity, bringing creators and audiences together around the moments shaping\nculture today. Our content studio develops and produces original formats and\nfranchises distributed across major streaming TV and social platforms. For\nbrands, Creator TV offers authentic ways to engage those communities through\ncontent, live experiences, CTV advertising, and creator marketing. Distributed\nacross Plex, Xumo Play, Amazon Fire TV Channels and more, Creator TV® is\nheadquartered in Los Angeles and owned and operated by Sabio Holdings (TSXV:\nSBIO) (OTCQB: SABOF), an award-winning leader in connected television\nadvertising technology. Learn more at creatortv.com.\n\nAbout Sabio\nSabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader\nin the fast-growing ad-supported streaming space. Its cloud-based, end-to-end\ntechnology stack works with top blue-chip, global brands and the agencies that\nrepresent them to reach, engage, and validate (R.E.V.) streaming audiences.\nSabio consists of a proprietary ad-serving technology platform, App\nScience™, a non-cookie-based SaaS analytics and insights platform with AI\nnatural language capabilities, and Creator TV®, the first creator-led\nstreaming network and content studio. For more information, visit\nsabioctv.com.\n\nContact:\nInvestor Relations\nSajid Premji, Chief Financial Officer, investor@sabio.inc\n(mailto:investor@sabio.inc) , 1.844.974.2662\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/creator-tvs-joe-ochoa-to-join-marketecture-live-panel-on-the-changing-face-of-sports-fandom-302885620.html\n(https://www.prnewswire.com/news-releases/creator-tvs-joe-ochoa-to-join-marketecture-live-panel-on-the-changing-face-of-sports-fandom-302885620.html)\n\nSOURCE Sabio Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1841434/Creator-TV-official-logo.jpg?id=OA2961335\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-22T06:00:00.687146689Z","server_sent_at_ms":1790056800687},"received_at":"2026-09-22T06:00:03.637Z","source_url":"https://www.prnewswire.com/news-releases/creator-tvs-joe-ochoa-to-join-marketecture-live-panel-on-the-changing-face-of-sports-fandom-302885620.html"},"analysis":{"id":"137667","press_release_id":"149080","analysis_json":{"industry":{"label":"Media","sector":"Communication Services"},"redFlags":["Self-reported audience metrics (4.8x YTD growth, 305K August uniques, +138% monthly audience) with no revenue or financial disclosure","Promotional micro-cap (TSXV Venture/OTCQB) PR with inconsistent entity naming between headline and body; minimal investment substance"],"eventType":"operations_update","narrative":"Sabio Holdings' creator-led streaming unit Creator TV says Co-Founder and General Manager Joe Ochoa will join a Marketecture Live panel in Chicago on September 23 on how sports fandom is changing, moderated by Sabio advisor Caleb Pearson and featuring McDonald's global media lead Michelle Niblock.\n\nThe release pairs the panel with self-reported growth: Creator TV's audience is up 4.8x year to date through August 2026, hit a record 305,000 unique viewers in August, and average monthly audience is up 138% versus 2025.\n\nSabio's App Science data puts Creator TV viewers at 2.5x more likely to stream sports content, and the company is using the event to pitch brands on creator-led sports programming. No revenue or financial figures are disclosed, making this a visibility item rather than a fundamental catalyst.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Sabio's Creator TV touts record audience growth ahead of its sports-fandom panel — a visibility event, not a financial catalyst."},"keyFigures":{"customDimensions":{"audience_growth_ytd":"4.8x (January through August 2026)","august_unique_viewers":305000,"avg_monthly_audience_growth":"138% (2026 vs 2025)","sports_streaming_propensity":"2.5x more likely to stream sports content (per Sabio App Science)"}},"quotedText":"We've seen firsthand what happens when you put creators at the center of a live sports moment","namedEntities":{"people":[{"name":"Joe Ochoa","role":"Co-Founder and General Manager, Creator TV; panelist"},{"name":"Caleb Pearson","role":"Advisor to Sabio Holdings; panel moderator; former VP at McDonald's"},{"name":"Michelle Niblock","role":"McDonald's Global Media Lead and US Digital Lead at Publicis Groupe; panelist"},{"name":"Sajid Premji","role":"Chief Financial Officer, Sabio; investor relations contact"}],"products":["Creator TV®","Creator TV Sports™","Creator Pickleball Tour","App Science®"],"companies":[{"name":"Sabio Holdings","ticker":"SBIO","relationship":"FILER — parent of Creator TV (TSXV: SBIO, OTCQB: SABOF); release issued under Sabio"},{"name":"Creator TV","relationship":"creator-led streaming subsidiary of Sabio Holdings; subject of the release"},{"name":"McDonald's","relationship":"panelist company via global media lead Michelle Niblock"},{"name":"Publicis Groupe","relationship":"employer of panelist Michelle Niblock (US Digital Lead)"},{"name":"Grubhub","relationship":"prior employer of moderator Caleb Pearson"},{"name":"Citi","relationship":"prior employer of moderator Caleb Pearson"},{"name":"Plex","relationship":"Creator TV distribution platform"},{"name":"Xumo Play","relationship":"Creator TV distribution platform"},{"name":"Amazon Fire TV Channels","relationship":"Creator TV distribution platform"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Promotional release announcing an executive panel appearance, paired with self-reported audience growth metrics for a TSXV Venture/OTCQB micro-cap. No revenue, earnings, guidance, or financing is disclosed, so the fundamental impact is minimal beyond modest visibility."},"tickerRelevance":{"others":[{"ticker":"SABOF","relevance":"OTCQB ticker of the same issuer, Sabio Holdings"}],"primary":"SBIO"},"globalImportance":12,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"micro-cap (TSXV Venture / OTCQB)","eventGravity":"promotional panel appearance with self-reported growth metrics","sectorWeight":"communication services / adtech — niche audience","issuerAuthored":true,"householdBrandBoost":"minor — McDonald's and Publicis named only as panel participants, not as counterparties"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Sabio Holdings' creator-led streaming unit Creator TV says Co-Founder and General Manager Joe Ochoa will join a Marketecture Live panel in Chicago on September 23 on how sports fandom is changing, moderated by Sabio advisor Caleb Pearson and featuring McDonald's global media lead Michelle Niblock.\n\nThe release pairs the panel with self-reported growth: Creator TV's audience is up 4.8x year to date through August 2026, hit a record 305,000 unique viewers in August, and average monthly audience is up 138% versus 2025.\n\nSabio's App Science data puts Creator TV viewers at 2.5x more likely to stream sports content, and the company is using the event to pitch brands on creator-led sports programming. No revenue or financial figures are disclosed, making this a visibility item rather than a fundamental catalyst.","key_figures":{"customDimensions":{"audience_growth_ytd":"4.8x (January through August 2026)","august_unique_viewers":305000,"avg_monthly_audience_growth":"138% (2026 vs 2025)","sports_streaming_propensity":"2.5x more likely to stream sports content (per Sabio App Science)"}},"named_entities":{"people":[{"name":"Joe Ochoa","role":"Co-Founder and General Manager, Creator TV; panelist"},{"name":"Caleb Pearson","role":"Advisor to Sabio Holdings; panel moderator; former VP at McDonald's"},{"name":"Michelle Niblock","role":"McDonald's Global Media Lead and US Digital Lead at Publicis Groupe; panelist"},{"name":"Sajid Premji","role":"Chief Financial Officer, Sabio; investor relations contact"}],"products":["Creator TV®","Creator TV Sports™","Creator Pickleball Tour","App Science®"],"companies":[{"name":"Sabio Holdings","ticker":"SBIO","relationship":"FILER — parent of Creator TV (TSXV: SBIO, OTCQB: SABOF); release issued under Sabio"},{"name":"Creator TV","relationship":"creator-led streaming subsidiary of Sabio Holdings; subject of the release"},{"name":"McDonald's","relationship":"panelist company via global media lead Michelle Niblock"},{"name":"Publicis Groupe","relationship":"employer of panelist Michelle Niblock (US Digital Lead)"},{"name":"Grubhub","relationship":"prior employer of moderator Caleb Pearson"},{"name":"Citi","relationship":"prior employer of moderator Caleb Pearson"},{"name":"Plex","relationship":"Creator TV distribution platform"},{"name":"Xumo Play","relationship":"Creator TV distribution platform"},{"name":"Amazon Fire TV Channels","relationship":"Creator TV distribution platform"}],"dollarAmounts":[]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-22T06:34:34.972Z","global_importance":12,"audience_relevance":10,"importance_components":{"tickerTier":"micro-cap (TSXV Venture / OTCQB)","eventGravity":"promotional panel appearance with self-reported growth metrics","sectorWeight":"communication services / adtech — niche audience","issuerAuthored":true,"householdBrandBoost":"minor — McDonald's and Publicis named only as panel participants, not as counterparties"}},"durationMs":200203,"modelName":"glm-5.3-flash"}}