{"success":true,"data":{"pressRelease":{"id":"149528","rtpr_id":"nBw3nPs5fa-20260922","ticker":"CPNG","exchange":"NYSE","all_tickers":["CPNG"],"title":"Montana ‘Exporter of the Year’ Proves Global Trade Drives Local Success","author":"Business Wire","published_at":"2026-09-22T12:00:01.745Z","article_body":"Montana ‘Exporter of the Year’ Proves Global Trade Drives Local Success\n\nBy partnering with U.S. retail company Coupang, EFX Sports is driving\nyear-over-year sales growth by reaching millions of customers in South Korea\nand Taiwan\n\nEFX Sports\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fefxsports.com%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=EFX+Sports&index=1&md5=ac0cc546174ef31f390a21abd99e6b60)\n, a Montana-based sports nutrition and supplement brand, is growing its\nbusiness globally with the help of Coupang, Inc.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutcoupang.com%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=Coupang%2C+Inc.&index=2&md5=bf72046cd4a85cb6e2d7ecefca55b19a)\n, a Seattle-based American retailer and technology company that works with\nthousands of U.S. companies and brands, and drove the sale and export of more\nthan $5 billion in U.S. goods and services overseas in 2025. EFX first\npartnered with Coupang in 2018 as a pathway to sell their sports nutrition\nproducts to customers across South Korea and has since expanded into Taiwan as\nwell.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260921639615/en/\n(https://www.businesswire.com/news/home/20260921639615/en/)\n\nEFX is an in-house sports nutrition and health supplement brand owned by All\nAmerican Pharmaceutical\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fallamericanpharmaceutical.com%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=All+American+Pharmaceutical&index=3&md5=f1ec61d14193575ee476034ccf1bf5bc)\n, a supplement manufacturing company. Based in Billings, Montana, the EFX team\nof about 150 employees formulates, tests and manufactures their sports\nnutrition products for customers around the world. In the first half of 2026,\nEFX increased sales through Coupang by nearly a quarter (23%) over the same\ntime period in 2025.\n\n“Having a partner that handles all the details of export fulfillment and\nlogistics saves a great deal of time and effort so our team can stay focused\non product development and quality production,\" said All American\nPharmaceutical CEO and Executive Scientist Dr. Jeff Golini. “That’s why\nour business is growing so fast in Korea with Coupang.”\n\nAll American Pharmaceutical was recently named Montana’s 2025 Exporter of\nthe Year.\n\n“All American Pharmaceutical’s growth demonstrates the powerful economic\nimpact that innovative industries can have on our state,” Montana Governor\nGreg Gianforte said. “Their commitment to expanding international sales —\nparticularly in key markets such as Korea — strengthens global partnerships,\nsupports good-paying jobs, and helps drive long term economic resilience.”\n\n“At Coupang, we help American small and medium-sized businesses grow by\nconnecting them with new markets overseas,” said Coupang Chief Global\nAffairs Officer Robert Porter. “These companies are continuing a great\nAmerican tradition: innovating to find new ways to fulfill customer needs and\ncreate value. We’ve built an AI-driven global network to help manage the\nexport, fulfillment and logistics process, helping businesses like EFX and All\nAmerican reach new customers a half a world away.”\n\nU.S. Senator Tim Sheehy highlights the importance of global exports to local\ncommunities during Billings visit\n\nU.S. Senator Tim Sheehy (R-MT) recently joined Coupang on a visit to All\nAmerican Pharmaceutical and EFX Sports in Billings to show how American\ninnovation and technology can help small and medium-sized businesses grow\nglobally.\n\n“The Montana economy is part of the global economy, and we should never be\nafraid to compete,” said Sheehy. “Whether we’re selling Montana products\nin Korea, Taiwan, Japan or Europe, access to global markets means more\nopportunity, more investment and more good-paying jobs back home. EFX is proof\nthat a company founded right here in Montana can compete with anyone, win on\nthe world stage and bring that success home to the next generation of\nMontanans.”\n\nSheehy’s visit highlighted the role that small and medium-sized businesses\nplay as the backbone of Montana’s economy, and how Coupang helps companies\nlike EFX Sports grow by handling the traditional burdens and complexities of\nthe export process, including logistics, customs, shipping, cross-border\nregulations and other administrative details.\n\nCoupang’s AI-driven logistics network bolsters American exports\n\nHeadquartered in Seattle, Coupang is a Fortune 150 retail and technology\nleader that serves customers in 190 countries and territories around the\nworld, including Korea, Taiwan, Japan and the U.S. The company, which recently\ndebuted on the Fortune Global 500 in 2026,\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutcoupang.com%2Fu-s-tech-company-coupang-inc-named-to-2026-fortune-global-500-for-the-first-time-bolstered-by-ai-powered-global-commerce-investments%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=Fortune+Global+500+in+2026%2C&index=4&md5=f7a037e08bbbea023c91d62b4ceab040)\nhelps American businesses open direct sales channels into Asia. The company\nuses innovative, AI-driven technology to deliver a smooth overseas selling\nexperience for businesses like EFX, and a world-class shopping experience for\ncustomers.\n\nFrom youth sports to sports nutrition, a winning brand is born\n\nBrian Andrews is the president of EFX Sports and founded the brand in 2005 in\ncollaboration with All American Pharmaceutical. Andrews credits the\ncompany’s success in building a winning sports nutrition brand in part to\nhis personal experiences with youth sports and bodybuilding as a young adult.\nAndrews started out as a skateboarder, but once he started working out, he got\nhooked on it.\n\n“I think about people around the world we will never, ever meet in our\nlifetime using our products,” said Andrews. “We're enhancing their life in\nsome way. Reaching new customers around the world allows us to achieve our\ngoal to help as many people as possible maximize their potential to become a\nhealthier, stronger and better version of themselves.”\n\nThe company now sells more than a dozen different supplement products in Korea\nand Taiwan through Coupang, including popular items such as Karbolyn Green\nApple, a fast-absorbing carbohydrate powder designed for rapid muscle glycogen\nreplenishment and sustained energy, and Kre-Alkalyn PH-Correct creatine\nmonohydrate, a patented, pH-buffered form of creatine monohydrate.\n\n“Our growth with Coupang has been tremendous, and exponentially higher than\nother companies we work with,” said EFX Director of Specialty Ryan Silveira.\n“We export to several other regions — Canada, Germany, UAE and others —\neach has its own challenges. But with Coupang, it couldn’t be simpler. We\nship directly to their fulfillment center in Riverside, California, they\nhandle the rest.”\n\nAbout Coupang\n\nCoupang is a technology and Fortune 150 company listed on the New York Stock\nExchange (NYSE: CPNG) that provides retail, restaurant delivery, video\nstreaming and fintech services to customers around the world under brands that\ninclude Coupang, Eats, Play, Rocket Now and Farfetch. It operates in over 190\ncountries and territories around the world.\n\nAbout EFX Sports\n\nEFX Sports began in 2005 as a small in-house brand of All American\nPharmaceutical. Today, it has grown into a leading global brand known for\nquality, innovation and a commitment to drug-free purity. EFX Sports is one of\na small group of brands that manufacture their own products. The company\nguarantees that its products meet label claims and are 100% free of banned\nsubstances. EFX Sports products are pure, potent and safe. EFX Sports operates\nout of a state-of-the-art, 150k sq ft facility located in Billings, MT and\nemployees over 150 people.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260921639615/en/\n(https://www.businesswire.com/news/home/20260921639615/en/)\n\nMedia: press@coupang.com (mailto:press@coupang.com)  \n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw3nPs5fa-20260922","title":"Montana ‘Exporter of the Year’ Proves Global Trade Drives Local Success","author":"Business Wire","ticker":"CPNG","created":"2026-09-22T12:00:01.745Z","tickers":["CPNG"],"exchange":"NYSE","article_body":"Montana ‘Exporter of the Year’ Proves Global Trade Drives Local Success\n\nBy partnering with U.S. retail company Coupang, EFX Sports is driving\nyear-over-year sales growth by reaching millions of customers in South Korea\nand Taiwan\n\nEFX Sports\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fefxsports.com%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=EFX+Sports&index=1&md5=ac0cc546174ef31f390a21abd99e6b60)\n, a Montana-based sports nutrition and supplement brand, is growing its\nbusiness globally with the help of Coupang, Inc.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutcoupang.com%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=Coupang%2C+Inc.&index=2&md5=bf72046cd4a85cb6e2d7ecefca55b19a)\n, a Seattle-based American retailer and technology company that works with\nthousands of U.S. companies and brands, and drove the sale and export of more\nthan $5 billion in U.S. goods and services overseas in 2025. EFX first\npartnered with Coupang in 2018 as a pathway to sell their sports nutrition\nproducts to customers across South Korea and has since expanded into Taiwan as\nwell.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260921639615/en/\n(https://www.businesswire.com/news/home/20260921639615/en/)\n\nEFX is an in-house sports nutrition and health supplement brand owned by All\nAmerican Pharmaceutical\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fallamericanpharmaceutical.com%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=All+American+Pharmaceutical&index=3&md5=f1ec61d14193575ee476034ccf1bf5bc)\n, a supplement manufacturing company. Based in Billings, Montana, the EFX team\nof about 150 employees formulates, tests and manufactures their sports\nnutrition products for customers around the world. In the first half of 2026,\nEFX increased sales through Coupang by nearly a quarter (23%) over the same\ntime period in 2025.\n\n“Having a partner that handles all the details of export fulfillment and\nlogistics saves a great deal of time and effort so our team can stay focused\non product development and quality production,\" said All American\nPharmaceutical CEO and Executive Scientist Dr. Jeff Golini. “That’s why\nour business is growing so fast in Korea with Coupang.”\n\nAll American Pharmaceutical was recently named Montana’s 2025 Exporter of\nthe Year.\n\n“All American Pharmaceutical’s growth demonstrates the powerful economic\nimpact that innovative industries can have on our state,” Montana Governor\nGreg Gianforte said. “Their commitment to expanding international sales —\nparticularly in key markets such as Korea — strengthens global partnerships,\nsupports good-paying jobs, and helps drive long term economic resilience.”\n\n“At Coupang, we help American small and medium-sized businesses grow by\nconnecting them with new markets overseas,” said Coupang Chief Global\nAffairs Officer Robert Porter. “These companies are continuing a great\nAmerican tradition: innovating to find new ways to fulfill customer needs and\ncreate value. We’ve built an AI-driven global network to help manage the\nexport, fulfillment and logistics process, helping businesses like EFX and All\nAmerican reach new customers a half a world away.”\n\nU.S. Senator Tim Sheehy highlights the importance of global exports to local\ncommunities during Billings visit\n\nU.S. Senator Tim Sheehy (R-MT) recently joined Coupang on a visit to All\nAmerican Pharmaceutical and EFX Sports in Billings to show how American\ninnovation and technology can help small and medium-sized businesses grow\nglobally.\n\n“The Montana economy is part of the global economy, and we should never be\nafraid to compete,” said Sheehy. “Whether we’re selling Montana products\nin Korea, Taiwan, Japan or Europe, access to global markets means more\nopportunity, more investment and more good-paying jobs back home. EFX is proof\nthat a company founded right here in Montana can compete with anyone, win on\nthe world stage and bring that success home to the next generation of\nMontanans.”\n\nSheehy’s visit highlighted the role that small and medium-sized businesses\nplay as the backbone of Montana’s economy, and how Coupang helps companies\nlike EFX Sports grow by handling the traditional burdens and complexities of\nthe export process, including logistics, customs, shipping, cross-border\nregulations and other administrative details.\n\nCoupang’s AI-driven logistics network bolsters American exports\n\nHeadquartered in Seattle, Coupang is a Fortune 150 retail and technology\nleader that serves customers in 190 countries and territories around the\nworld, including Korea, Taiwan, Japan and the U.S. The company, which recently\ndebuted on the Fortune Global 500 in 2026,\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutcoupang.com%2Fu-s-tech-company-coupang-inc-named-to-2026-fortune-global-500-for-the-first-time-bolstered-by-ai-powered-global-commerce-investments%2F&esheet=54608232&newsitemid=20260921639615&lan=en-US&anchor=Fortune+Global+500+in+2026%2C&index=4&md5=f7a037e08bbbea023c91d62b4ceab040)\nhelps American businesses open direct sales channels into Asia. The company\nuses innovative, AI-driven technology to deliver a smooth overseas selling\nexperience for businesses like EFX, and a world-class shopping experience for\ncustomers.\n\nFrom youth sports to sports nutrition, a winning brand is born\n\nBrian Andrews is the president of EFX Sports and founded the brand in 2005 in\ncollaboration with All American Pharmaceutical. Andrews credits the\ncompany’s success in building a winning sports nutrition brand in part to\nhis personal experiences with youth sports and bodybuilding as a young adult.\nAndrews started out as a skateboarder, but once he started working out, he got\nhooked on it.\n\n“I think about people around the world we will never, ever meet in our\nlifetime using our products,” said Andrews. “We're enhancing their life in\nsome way. Reaching new customers around the world allows us to achieve our\ngoal to help as many people as possible maximize their potential to become a\nhealthier, stronger and better version of themselves.”\n\nThe company now sells more than a dozen different supplement products in Korea\nand Taiwan through Coupang, including popular items such as Karbolyn Green\nApple, a fast-absorbing carbohydrate powder designed for rapid muscle glycogen\nreplenishment and sustained energy, and Kre-Alkalyn PH-Correct creatine\nmonohydrate, a patented, pH-buffered form of creatine monohydrate.\n\n“Our growth with Coupang has been tremendous, and exponentially higher than\nother companies we work with,” said EFX Director of Specialty Ryan Silveira.\n“We export to several other regions — Canada, Germany, UAE and others —\neach has its own challenges. But with Coupang, it couldn’t be simpler. We\nship directly to their fulfillment center in Riverside, California, they\nhandle the rest.”\n\nAbout Coupang\n\nCoupang is a technology and Fortune 150 company listed on the New York Stock\nExchange (NYSE: CPNG) that provides retail, restaurant delivery, video\nstreaming and fintech services to customers around the world under brands that\ninclude Coupang, Eats, Play, Rocket Now and Farfetch. It operates in over 190\ncountries and territories around the world.\n\nAbout EFX Sports\n\nEFX Sports began in 2005 as a small in-house brand of All American\nPharmaceutical. Today, it has grown into a leading global brand known for\nquality, innovation and a commitment to drug-free purity. EFX Sports is one of\na small group of brands that manufacture their own products. The company\nguarantees that its products meet label claims and are 100% free of banned\nsubstances. EFX Sports products are pure, potent and safe. EFX Sports operates\nout of a state-of-the-art, 150k sq ft facility located in Billings, MT and\nemployees over 150 people.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260921639615/en/\n(https://www.businesswire.com/news/home/20260921639615/en/)\n\nMedia: press@coupang.com (mailto:press@coupang.com)  \n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-22T12:00:02.713224822Z","server_sent_at_ms":1790078402713},"received_at":"2026-09-22T12:00:02.770Z","source_url":"https://www.businesswire.com/news/home/20260921639615/en/"},"analysis":{"id":"138226","press_release_id":"149528","analysis_json":{"industry":{"label":"Broadline Retail","sector":"Consumer Discretionary"},"redFlags":["Promotional/marketing release — no new CPNG financial disclosure; metrics are unaudited PR claims","23% growth figure covers a single SMB partner (EFX Sports), not Coupang-wide results","Wire copy contains inconsistent entity spellings (EFX/EFX Sports, Coupang variants), indicating garbled text"],"eventType":"operations_update","narrative":"Coupang (NYSE: CPNG) issued a Business Wire feature highlighting how its export-enablement platform helped Montana sports-nutrition brand EFX Sports grow overseas, with EFX's sales through Coupang up 23% in the first half of 2026 versus the same period of 2025.\n\nCoupang says it drove more than $5 billion in U.S. goods and services exports in 2025, debuted on the Fortune Global 500 in 2026, and serves customers in 190 countries and territories.\n\nEFX Sports, owned by All American Pharmaceutical — named Montana's 2025 Exporter of the Year — sells more than a dozen supplement products in South Korea and Taiwan through Coupang, and the release carries endorsements from U.S. Senator Tim Sheehy and Montana Governor Greg Gianforte.\n\nThe piece is promotional brand PR for Coupang's global commerce business rather than a financial disclosure, and contains no new CPNG financial figures.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Suppress or file as brand PR — Coupang showcases SMB export-enablement with $5B in facilitated 2025 exports and a Fortune Global 500 debut, but no new financials."},"keyFigures":{"customDimensions":{"efx_facility_size":"150k sq ft","efx_employee_count":"about 150","us_exports_facilitated_2025":"$5 billion","countries_territories_served":190,"efx_sales_growth_via_coupang_h1_2026":"23%"}},"quotedText":"Our growth with Coupang has been tremendous, and exponentially higher than other companies we work with","namedEntities":{"people":[{"name":"Dr. Jeff Golini","role":"CEO and Executive Scientist, All American Pharmaceutical"},{"name":"Greg Gianforte","role":"Governor of Montana"},{"name":"Robert Porter","role":"Chief Global Affairs Officer, Coupang"},{"name":"Tim Sheehy","role":"U.S. Senator (R-MT)"},{"name":"Brian Andrews","role":"President and founder, EFX Sports"},{"name":"Ryan Silveira","role":"Director of Specialty, EFX Sports"}],"products":["Coupang","Eats","Play","Rocket Now","Farfetch","Karbolyn Green Apple","Kre-Alkalyn PH-Correct creatine monohydrate"],"companies":[{"name":"Coupang, Inc.","ticker":"CPNG","relationship":"filer — export-enablement platform featured in the release"},{"name":"EFX Sports","relationship":"merchant/partner featured (Montana sports nutrition brand)"},{"name":"All American Pharmaceutical","relationship":"EFX Sports parent company; named Montana's 2025 Exporter of the Year"}],"dollarAmounts":[{"amount":"$5 billion","context":"U.S. goods and services Coupang helped drive the sale and export of overseas in 2025"}]},"materialImpact":{"score":2,"reasoning":"Promotional Business Wire feature showcasing Coupang's export-enablement platform rather than a financial disclosure. The only Coupang-specific datapoints are PR claims ($5B+ in facilitated U.S. exports in 2025, Fortune Global 500 debut) plus one SMB partner's 23% H1 sales growth — mildly positive for CPNG's global commerce narrative but not market-moving."},"tickerRelevance":{"others":[],"primary":"CPNG"},"globalImportance":16,"audienceRelevance":30,"eventTypeSecondary":["partnership"],"importanceComponents":{"note":"soft PR with no guidance, earnings, or capital-markets action","tickerTier":"large-cap US-listed e-commerce (CPNG)","eventGravity":"promotional-feature","issuerAuthored":true,"financialDisclosure":false,"householdBrandBoost":"moderate — well-known Korean e-commerce name but limited US household recognition"}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Coupang (NYSE: CPNG) issued a Business Wire feature highlighting how its export-enablement platform helped Montana sports-nutrition brand EFX Sports grow overseas, with EFX's sales through Coupang up 23% in the first half of 2026 versus the same period of 2025.\n\nCoupang says it drove more than $5 billion in U.S. goods and services exports in 2025, debuted on the Fortune Global 500 in 2026, and serves customers in 190 countries and territories.\n\nEFX Sports, owned by All American Pharmaceutical — named Montana's 2025 Exporter of the Year — sells more than a dozen supplement products in South Korea and Taiwan through Coupang, and the release carries endorsements from U.S. Senator Tim Sheehy and Montana Governor Greg Gianforte.\n\nThe piece is promotional brand PR for Coupang's global commerce business rather than a financial disclosure, and contains no new CPNG financial figures.","key_figures":{"customDimensions":{"efx_facility_size":"150k sq ft","efx_employee_count":"about 150","us_exports_facilitated_2025":"$5 billion","countries_territories_served":190,"efx_sales_growth_via_coupang_h1_2026":"23%"}},"named_entities":{"people":[{"name":"Dr. Jeff Golini","role":"CEO and Executive Scientist, All American Pharmaceutical"},{"name":"Greg Gianforte","role":"Governor of Montana"},{"name":"Robert Porter","role":"Chief Global Affairs Officer, Coupang"},{"name":"Tim Sheehy","role":"U.S. Senator (R-MT)"},{"name":"Brian Andrews","role":"President and founder, EFX Sports"},{"name":"Ryan Silveira","role":"Director of Specialty, EFX Sports"}],"products":["Coupang","Eats","Play","Rocket Now","Farfetch","Karbolyn Green Apple","Kre-Alkalyn PH-Correct creatine monohydrate"],"companies":[{"name":"Coupang, Inc.","ticker":"CPNG","relationship":"filer — export-enablement platform featured in the release"},{"name":"EFX Sports","relationship":"merchant/partner featured (Montana sports nutrition brand)"},{"name":"All American Pharmaceutical","relationship":"EFX Sports parent company; named Montana's 2025 Exporter of the Year"}],"dollarAmounts":[{"amount":"$5 billion","context":"U.S. goods and services Coupang helped drive the sale and export of overseas in 2025"}]},"model_name":"glm-5.3-flash","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-22T15:19:32.306Z","global_importance":16,"audience_relevance":30,"importance_components":{"note":"soft PR with no guidance, earnings, or capital-markets action","tickerTier":"large-cap US-listed e-commerce (CPNG)","eventGravity":"promotional-feature","issuerAuthored":true,"financialDisclosure":false,"householdBrandBoost":"moderate — well-known Korean e-commerce name but limited US household recognition"}},"durationMs":201706,"modelName":"glm-5.3-flash"}}