{"success":true,"data":{"pressRelease":{"id":"150347","rtpr_id":"nPNAVzGb0a-20260923","ticker":"V","exchange":"NYSE","all_tickers":["V"],"title":"Klook and Visa Partner Across Six Southeast Asian Markets to Support the Rise of Experience-Led Travel","author":"PR Newswire","published_at":"2026-09-23T02:00:01.920Z","article_body":"Klook and Visa Partner Across Six Southeast Asian Markets to Support the Rise\nof Experience-Led Travel\nPR Newswire\n\nSINGAPORE, Sept. 23, 2026\n\nSINGAPORE, Sept. 23, 2026 /PRNewswire/ -- Klook (https://www.klook.com/), a\nleading pan-regional experiences platform in Asia Pacific, and Visa\n(https://www.visa.com.sg/), a world leader in digital payments, today\nannounced a Memorandum of Understanding (MoU) across six Southeast Asian\nmarkets to support the growing shift towards experience-led travel. Across\nSingapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, the\npartnership combines Klook's experiences ecosystem with Visa's payments\nnetwork to support joint creator programmes, cardholder offers, in-destination\nbrand presence and Klook joining as a partner for Visa's iconic travel\nplatform - Visa Destinations.\n\n\nExperiences are increasingly shaping where travellers go\n\nBoth Visa's 2026 Global Travel Intentions study and Klook Travel Pulse 2026\nshow that travel demand across Southeast Asia has held firm despite global\nheadwinds. The findings also point to a rising trend of experience-led\napproach to travel planning:\n* Visa's 2026 Global Travel Intentions study found that 37%\n(https://www.visa.com.sg/about-visa/newsroom/press-releases/asia-pacific-travellers-seek-familiarity-practicality-flexibility-amid-shifting-global-dynamics-visa-report.html)of\nAsia Pacific respondents plan trips around unique local experiences\n(https://www.visa.com.sg/about-visa/newsroom/press-releases/asia-pacific-travellers-seek-familiarity-practicality-flexibility-amid-shifting-global-dynamics-visa-report.html),\nabove the global average of 29%.\n* Klook's Travel Pulse 2026 found that experiences are influencing travellers'\nchoice of destination. More than half of Asia-Pacific travellers no longer\nbegin their planning with a fixed destination\n(https://www.klook.com/newsroom/travelpulse-2026-travelconfidence), while 23%\nstart with a specific activity and choose where to go based on that\nexperience.\nAs travellers' starting point shifts from where-to-go to what-to-do, both\ncompanies are seeing experiences account for a growing share of Southeast\nAsian travellers' trip budgets.\n\nGiven this insight, Klook will be supporting the launch of Visa across\nSoutheast Asia through joint marketing and promotional initiatives, including\nKlook offers made available through Visa Destinations channels.\n\nCreator-led social content is giving travellers the confidence to book\n\nSocial media remains a major source of travel inspiration. As AI-generated\nsocial media content becomes commonplace, real-life creator content is\nbecoming even more valuable. Seeing a creator visit a destination or take part\nin an activity helps travellers trust that what they see is grounded in\nreality, giving them greater confidence to book the experience themselves.\n\nThat is why Klook and Visa will establish a shared creator framework across\nSoutheast Asia under the MoU. With more than 30,000 creators across 88\nmarkets, the Klook Kreator Programme is a global community of travel creators\nthat places Klook at the forefront of social commerce in travel. Through the\npartnership, affiliate links from Visa creators will be hosted on Kreator\nShops, Klook's freshly revamped creator storefronts launched in August 2026.\n\nGladys Chan, Head of Marketing, Regional Southeast Asia, Visa, said, \"Travel\nis a major force shaping Southeast Asia's cultures and economies. At Visa, we\nbelieve everyone can be the traveller they want to be, and that journey begins\nlong before payment. Our collaboration with Klook combines Visa's trusted\npayments network with a creator community that inspires travellers to act.\nTogether, we look forward to bringing Visa Destinations to more travellers\nacross Southeast Asia and connecting cardholders with the experiences they\nvalue most.\"\n\nSarah Wan, General Manager for Singapore, Indonesia, Malaysia and Thailand,\nKlook, said: \"Across our markets, travellers are increasingly deciding what to\ndo before where to go, with creators shaping those choices. The Klook Kreator\nProgramme brings inspiration and booking together, allowing travellers to act\non recommendations immediately. Partnering with Visa extends this journey into\npayments and rewards, while giving creators across the region more value to\noffer the audiences who trust them.\"                           \n         \n\nAbout Visa\n\nVisa (NYSE: V) is a world leader in digital payments, facilitating\ntransactions between consumers, sellers, financial institutions and government\nentities across more than 200 countries and territories. Our mission is to\nconnect the world through the most innovative, convenient, reliable and secure\npayments network, enabling individuals, businesses and economies to thrive. We\nbelieve that economies that include everyone everywhere, uplift everyone\neverywhere and see access as foundational to the future of money movement.\nLearn more at www.visa.com.sg\n\nAbout Klook\n\nKlook is a leading pan-regional experiences platform in Asia Pacific, purpose\nbuilt to digitalize experiences and make them accessible to every traveler.\nOur mission is to build the digital infrastructure for the global experience\neconomy — empowering merchants to share their passions and travelers to\ndiscover the heartbeat of each destination. We operate a mobile-first, curated\nplatform featuring diverse experiences across global destinations.\n\n \n\n\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/klook-and-visa-partner-across-six-southeast-asian-markets-to-support-the-rise-of-experience-led-travel-302885928.html\n\nSOURCE Visa\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1993580/20260922020020EDT_image_2.jpg?id=OA2962718\nhttps://mmx.prnewswire.com/media/MS1993581/20260922020020EDT_image_1.jpg?id=OA2962719\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPNAVzGb0a-20260923","title":"Klook and Visa Partner Across Six Southeast Asian Markets to Support the Rise of Experience-Led Travel","author":"PR Newswire","ticker":"V","created":"2026-09-23T02:00:01.920Z","tickers":["V"],"exchange":"NYSE","article_body":"Klook and Visa Partner Across Six Southeast Asian Markets to Support the Rise\nof Experience-Led Travel\nPR Newswire\n\nSINGAPORE, Sept. 23, 2026\n\nSINGAPORE, Sept. 23, 2026 /PRNewswire/ -- Klook (https://www.klook.com/), a\nleading pan-regional experiences platform in Asia Pacific, and Visa\n(https://www.visa.com.sg/), a world leader in digital payments, today\nannounced a Memorandum of Understanding (MoU) across six Southeast Asian\nmarkets to support the growing shift towards experience-led travel. Across\nSingapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, the\npartnership combines Klook's experiences ecosystem with Visa's payments\nnetwork to support joint creator programmes, cardholder offers, in-destination\nbrand presence and Klook joining as a partner for Visa's iconic travel\nplatform - Visa Destinations.\n\n\nExperiences are increasingly shaping where travellers go\n\nBoth Visa's 2026 Global Travel Intentions study and Klook Travel Pulse 2026\nshow that travel demand across Southeast Asia has held firm despite global\nheadwinds. The findings also point to a rising trend of experience-led\napproach to travel planning:\n* Visa's 2026 Global Travel Intentions study found that 37%\n(https://www.visa.com.sg/about-visa/newsroom/press-releases/asia-pacific-travellers-seek-familiarity-practicality-flexibility-amid-shifting-global-dynamics-visa-report.html)of\nAsia Pacific respondents plan trips around unique local experiences\n(https://www.visa.com.sg/about-visa/newsroom/press-releases/asia-pacific-travellers-seek-familiarity-practicality-flexibility-amid-shifting-global-dynamics-visa-report.html),\nabove the global average of 29%.\n* Klook's Travel Pulse 2026 found that experiences are influencing travellers'\nchoice of destination. More than half of Asia-Pacific travellers no longer\nbegin their planning with a fixed destination\n(https://www.klook.com/newsroom/travelpulse-2026-travelconfidence), while 23%\nstart with a specific activity and choose where to go based on that\nexperience.\nAs travellers' starting point shifts from where-to-go to what-to-do, both\ncompanies are seeing experiences account for a growing share of Southeast\nAsian travellers' trip budgets.\n\nGiven this insight, Klook will be supporting the launch of Visa across\nSoutheast Asia through joint marketing and promotional initiatives, including\nKlook offers made available through Visa Destinations channels.\n\nCreator-led social content is giving travellers the confidence to book\n\nSocial media remains a major source of travel inspiration. As AI-generated\nsocial media content becomes commonplace, real-life creator content is\nbecoming even more valuable. Seeing a creator visit a destination or take part\nin an activity helps travellers trust that what they see is grounded in\nreality, giving them greater confidence to book the experience themselves.\n\nThat is why Klook and Visa will establish a shared creator framework across\nSoutheast Asia under the MoU. With more than 30,000 creators across 88\nmarkets, the Klook Kreator Programme is a global community of travel creators\nthat places Klook at the forefront of social commerce in travel. Through the\npartnership, affiliate links from Visa creators will be hosted on Kreator\nShops, Klook's freshly revamped creator storefronts launched in August 2026.\n\nGladys Chan, Head of Marketing, Regional Southeast Asia, Visa, said, \"Travel\nis a major force shaping Southeast Asia's cultures and economies. At Visa, we\nbelieve everyone can be the traveller they want to be, and that journey begins\nlong before payment. Our collaboration with Klook combines Visa's trusted\npayments network with a creator community that inspires travellers to act.\nTogether, we look forward to bringing Visa Destinations to more travellers\nacross Southeast Asia and connecting cardholders with the experiences they\nvalue most.\"\n\nSarah Wan, General Manager for Singapore, Indonesia, Malaysia and Thailand,\nKlook, said: \"Across our markets, travellers are increasingly deciding what to\ndo before where to go, with creators shaping those choices. The Klook Kreator\nProgramme brings inspiration and booking together, allowing travellers to act\non recommendations immediately. Partnering with Visa extends this journey into\npayments and rewards, while giving creators across the region more value to\noffer the audiences who trust them.\"                           \n         \n\nAbout Visa\n\nVisa (NYSE: V) is a world leader in digital payments, facilitating\ntransactions between consumers, sellers, financial institutions and government\nentities across more than 200 countries and territories. Our mission is to\nconnect the world through the most innovative, convenient, reliable and secure\npayments network, enabling individuals, businesses and economies to thrive. We\nbelieve that economies that include everyone everywhere, uplift everyone\neverywhere and see access as foundational to the future of money movement.\nLearn more at www.visa.com.sg\n\nAbout Klook\n\nKlook is a leading pan-regional experiences platform in Asia Pacific, purpose\nbuilt to digitalize experiences and make them accessible to every traveler.\nOur mission is to build the digital infrastructure for the global experience\neconomy — empowering merchants to share their passions and travelers to\ndiscover the heartbeat of each destination. We operate a mobile-first, curated\nplatform featuring diverse experiences across global destinations.\n\n \n\n\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/klook-and-visa-partner-across-six-southeast-asian-markets-to-support-the-rise-of-experience-led-travel-302885928.html\n\nSOURCE Visa\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1993580/20260922020020EDT_image_2.jpg?id=OA2962718\nhttps://mmx.prnewswire.com/media/MS1993581/20260922020020EDT_image_1.jpg?id=OA2962719\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-23T02:00:02.028640382Z","server_sent_at_ms":1790128802028},"received_at":"2026-09-23T02:00:02.082Z","source_url":null},"analysis":{"id":"139148","press_release_id":"150347","analysis_json":{"industry":{"label":"Transaction & Payment Processing Services","sector":"Financials"},"redFlags":[],"eventType":"partnership","narrative":"Visa and Klook signed a Memorandum of Understanding spanning Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam to capitalize on experience-led travel demand.\n\nThe partnership combines Klook's experiences ecosystem with Visa's payments network through joint creator programs, cardholder offers, in-destination branding, and Klook joining Visa Destinations.\n\nResearch cited shows 37% of Asia Pacific travelers plan trips around unique local experiences versus a 29% global average, and 23% pick a destination based on a specific activity.\n\nVisa affiliate creators will host links on Klook's Kreator Shops, leveraging the 30,000-strong Klook Kreator Programme across 88 markets.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Visa extends its travel playbook in Southeast Asia via Klook creator-commerce tie-up."},"keyFigures":{"customDimensions":{"klook_creators":"30,000+","creator_markets":88,"markets_covered":6,"activity_first_planners_pct":"23%","apac_experience_planners_pct":"37%","global_experience_planners_pct":"29%"}},"quotedText":"Our collaboration with Klook combines Visa's trusted payments network with a creator community that inspires travellers to act.","namedEntities":{"people":[{"name":"Gladys Chan","role":"Head of Marketing, Regional Southeast Asia, Visa"},{"name":"Sarah Wan","role":"General Manager for Singapore, Indonesia, Malaysia and Thailand, Klook"}],"products":["Visa Destinations","Klook Kreator Programme","Kreator Shops","Klook Travel Pulse 2026","Visa 2026 Global Travel Intentions"],"companies":[{"name":"Visa","ticker":"V","relationship":"filer/partner"},{"name":"Klook","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Visa signed a non-binding MoU with Klook for joint marketing, cardholder offers, and creator programs across six Southeast Asian markets. Modest commercial upside for Visa; no financial terms disclosed."},"tickerRelevance":{"others":[],"primary":"V"},"globalImportance":20,"audienceRelevance":45,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega-cap household brand","eventGravity":"non-binding MoU, no financial terms","partnershipScale":"six-market regional marketing partnership","householdBrandBoost":true}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Visa and Klook signed a Memorandum of Understanding spanning Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam to capitalize on experience-led travel demand.\n\nThe partnership combines Klook's experiences ecosystem with Visa's payments network through joint creator programs, cardholder offers, in-destination branding, and Klook joining Visa Destinations.\n\nResearch cited shows 37% of Asia Pacific travelers plan trips around unique local experiences versus a 29% global average, and 23% pick a destination based on a specific activity.\n\nVisa affiliate creators will host links on Klook's Kreator Shops, leveraging the 30,000-strong Klook Kreator Programme across 88 markets.","key_figures":{"customDimensions":{"klook_creators":"30,000+","creator_markets":88,"markets_covered":6,"activity_first_planners_pct":"23%","apac_experience_planners_pct":"37%","global_experience_planners_pct":"29%"}},"named_entities":{"people":[{"name":"Gladys Chan","role":"Head of Marketing, Regional Southeast Asia, Visa"},{"name":"Sarah Wan","role":"General Manager for Singapore, Indonesia, Malaysia and Thailand, Klook"}],"products":["Visa Destinations","Klook Kreator Programme","Kreator Shops","Klook Travel Pulse 2026","Visa 2026 Global Travel Intentions"],"companies":[{"name":"Visa","ticker":"V","relationship":"filer/partner"},{"name":"Klook","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-23T02:00:07.896Z","global_importance":20,"audience_relevance":45,"importance_components":{"tickerTier":"mega-cap household brand","eventGravity":"non-binding MoU, no financial terms","partnershipScale":"six-market regional marketing partnership","householdBrandBoost":true}},"durationMs":5805,"modelName":"glm-5.3-flashx"}}